Dubai: Hyundai Motor Group has continued its incredible success at the World Car Awards, with the Kia EV9 named the 2024 World Car of the Year in a ceremony held at the New York International Auto Show.The EV9 was also named 2024 World Electric Vehicle, while the Hyundai IONIQ 5 N was crowned the 2024 World Performance Car, reinforcing the Group’s global EV leadership and the technological excellence of its EV-dedicated Electric Global Modular Platform (E-GMP).These 2024 victories underscore Hyundai Motor Group’s success at the World Car Awards in recent years, with the IONIQ 5 and IONIQ 6 both taking triple titles in 2022 and 2023 respectively in the World Car of the Year, World Electric Vehicle and World Car Design of the Year categories.In 2023, the Kia EV6 GT was also named World Performance Car, and in 2020 the Kia Telluride won the overall World Car of the Year title while the Kia Soul EV was crowned World Urban Car.This year, the World Car Awards recognized the Kia EV9’s innovative design, spacious seven-seat interior, and competitive price point. Based on the E-GMP architecture, the EV9 is the first Kia to feature fourth-generation battery technology for improved performance.“We are hugely honored that the 2024 EV9 has been named the World Car of the Year and World Electric Vehicle,” said Ho Sung Song, President and CEO at Kia. “This triumph is a testament to our unwavering commitment to pushing the boundaries of technology and design excellence. The Kia EV9’s continued success will drive us to keep delivering exceptional vehicles that redefine the driving experience for customers around the world.”Continuing the IONIQ 5’s success and marking the fourth major victory for the IONIQ 5 lineup at the World Car Awards, the IONIQ 5 N’s World Performance Car title highlights Hyundai’s achievements in defining a new segment of driver-focused high-performance EVs through new technologies and elevated racetrack capability, signaling the first step in N’s electrification strategy. It combines the standard IONIQ 5’s Electric Global Modular Platform with N’s motorsport-bred technologies and leverages N’s expertise from electrified ‘Rolling Labs’ to maximize the EV’s high-performance capabilities. “We are thrilled and honored to receive the prestigious World Performance Car award for our IONIQ 5 N,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “This recognition is a testament to Hyundai’s commitment to pushing the boundaries of electric performance and innovation. It is truly gratifying to see our efforts rewarded with a total of seven World Car Awards titles in the last three years. We are proud to continue our winning streak and solidify Hyundai’s position as a leader in the global EV industry.”The World Car Awards is an annual event that sees 100 international jurors across 29 counties drive and vote on a field of eligible vehicles. Taking 10 World Car Awards titles out of a possible 18 since 2022 (and nominated for a further five), Hyundai Motor Group’s recent performance underscores the technological excellence of Hyundai, Kia and Genesis electric vehicles underpinned by the E-GMP EV-dedicated architecture and the Group’s global EV leadership.

In the realm of fitness and personal training, few names command as much respect and admiration as Sarah Lindsay. A three-time Olympian, European gold medalist, and a luminary in the world of personal training, Sarah Lindsay, alongside her counterpart and husband, Rich Phillipps, has redefined the landscape of fitness coaching. Together, they founded Roar Fitness, where clients are immersed in an Olympic-level experience.Roar Fitness provides comprehensive and cutting-edge personal training experience. Sarah Lindsay's influence transcends her remarkable athletic achievements; she is an inspiration for those striving to unlock their full potential. Her roster of clientele reads like a who's who of the entertainment industry, including the likes of Ellie Goulding, Nick Grimshaw, and Mel B, among others.In an exclusive interview with Adgully Middle East, Sarah Lindsay offers insights into Roar Fitness's evolution, including its recent relocation from London to Dubai. Sarah delves into the ethos of Roar Fitness and the distinctive elements that set it apart in the competitive world of personal training.Roar Fitness, originating in the UK, has expanded to Dubai. What was the inspiration behind bringing Roar Fitness to Dubai, and what distinguishes it from other fitness establishments in the city?So, we have three sites in London. We always wanted to go abroad, we just didn’t know where. We then came to Dubai during lockdown, fell in love with the city, and decided that we would do our first international expansion here.ROAR is unique in that it offers a one-stop destination for our clients to come and train individually with their trainers, while also having regular check-ins with their nutritionist to see if they are keeping on track. Creating this very individualized experience for each of our clients means that there are very few people on the gym floor at one time – allowing our clients to feel safe and never judged while training.Our trainers not only focus on the physical aspect of our clients but also their mental well-being, which I feel many gyms don’t do these days.Both you and Rich Phillipps, the founders of Roar Fitness, have relocated from London to Dubai permanently. What motivated this decision?Like so many people, the tax situation in the UAE is much better compared to the UK. My husband and I also relocated here permanently as unlike in London, no one knew who we were here and so, it was important for us to be here on ground, building the best team possible. It felt like we totally started from scratch, we took for granted how much easier it was for us in London, but that’s half the fun, isn’t it! So, coming to Dubai, and building ROAR’s reputation and building the team and recreate what we have managed to do well in London was our ultimate goal.Could you provide insights into the variety of fitness programmes and services available at Roar Fitness?We do private personal training only at ROAR, and are known for getting real results with clients. We have 8- and 12-week packages. The 12-week package is always the most popular because I think it means it’s not just a result achieved in the end, instead people form healthier habits, and it becomes part of their lifestyle. So that’s the most popular package at ROAR.As mentioned earlier, training is very private at ROAR - there are a maximum of 9 people always on the gym floor at one time so clients always have plenty of space and can follow the program as it was designed for them. For example, in a commercial gym, if you are supposed to have 2 minutes rest between exercises, it can often turn into 6 minutes long because someone else is using the equipment. Now the program is kind of out the window, and you have to change exercises, which means there isn’t continuity in the program, or you end up taking too much rest.At ROAR, you are not just simply exercising; there is a real method behind what you’re doing. It’s been planned and designed especially for you, to get you the results you came in for, whatever they are. We are known for the visual and aesthetic results, but that’s just the tip of the iceberg. There is so much more to training and nutrition – clients come in and have all their assessments, a session with the nutritionist, and a movement screening which is how we design the plan. Your program is designed to facilitate the goal that you came in for. All trainers are trained in the ROAR method, so we are all working in the same way. It’s not freelance trainers, all working according to their own methods, which in turn creates a space of positive people coming together to achieve great things.How does Roar Fitness Dubai prioritize the safety and well-being of its members, particularly amidst current health concerns?When people sign up, we conduct a movement screening alongside the nutrition consultation. We check for stiffness, tightness, weaknesses, and potential for injuries. From that, the trainers decide which exercises are appropriate for each person’s body mechanics in order to keep them safe.Roar Fitness is renowned for attracting celebrity clients. The privacy aspect that ROAR provides is a significant draw. We don’t offer classes; it’s only one-to-one training. No one is on their phone on the gym floor, and as far as I’m concerned, everyone is the same once you are on the gym floor in their shorts and t-shirts – nobody cares if there is a famous person in the room because everybody is just working hard, they are focused on what they are doing, so people don’t feel watched.This highlights something important: just because someone is a celebrity and might feel conscious that they are being watched, that goes for everyone. Most people feel like that when they first start in the gym, they feel self-conscious and uncomfortable, and they feel like everyone is watching them, so we have done a lot to try to eliminate that feeling and make people feel comfortable and secure.The other reason celebrities come to us is for the results. If they need to get in shape for something, a lot of these people are on television and are in the public eye, being criticized, and it does obviously heighten your sense of self-awareness, so if you want to get in shape or someone needs to get ready for an event, a movie, or a show then ROAR is the place they come to.As far as the training goes, progressive overload is what we focus on. So, it's weight training using progressive overload to get people stronger, increase their muscle which improves their metabolism and makes using and keeping body fat off much easier.How does Roar Fitness approach nutrition and dietary guidance to complement its fitness programs?Unfortunately, a lot of people’s general approach towards nutrition is to try not to eat, and there is just no progress with this. You can’t go all day and not eat any food and expect results. I think it’s a very negative way of looking at nutrition. Your food is there to nourish you, and you need food and it’s good for you. It shouldn’t be seen as a bad thing.It’s difficult at first because people want to lose weight and are used to losing weight by eating very little and depriving themselves of a lot of food, so they think that’s how they need to do it. So, giving people more food to eat seems counterintuitive to them and they are not completely comfortable with it, so you have to try and explain those things to them and encourage them to think about nourishing their body first so you can get in as many nutrients as you can.Then you are eating for performance. You need to eat to be able to train properly, and if you care about your performance on the gym floor, then you are eating for performance. You eat to recover from your training session, and you start to see results. But really, the ultimate goal is to eat as much food as possible and get as many nutrients into your body, but still achieving the goal of losing fat and gaining muscle, so that’s the sweet spot.Would you be willing to share any success stories or testimonials from members who have achieved their fitness goals at Roar Fitness?Our client, Lewis, has always loved all types of fitness activities and generally valued fitness and health, but struggled with his diet. He was spending the summer in Dubai when the options to get outside were limited, so he thought it was the perfect time to see what physique changes he could make.He lost over 8kg of body fat in just 10 weeks, as well as seeing huge strength gains - increasing his dumbbell chest press from 12.5kg dumbbells to 35kg dumbbells. He's now a long-term member at Roar and is working hard in the lead up to his wedding this summer.<img src='https://erp.adgully.me/artical_image\a67afef26a0bd2d0282ca7c1b132986c.png' class='content_image'>What future plans or developments can we anticipate from Roar Fitness in 2024?We are looking to open ROAR 5 and 6 which will be located in Dubai, and then we would like to move to Singapore next!How does Roar Fitness Dubai foster a supportive and inclusive environment for all its members?We are a small team and I appreciate every single one of them. I try to look after them on an individual basis which is the beauty of having a smaller business. Everybody has different needs and feelings around things, and we just try to keep communication open and help people whatever their situation is as best we can. Everyone has different ideas on how to help the business move forward and how to help it grow, so I always try to be open to any ideas they may have.It’s the Holy month of Ramadan, are there any special offers or programmes?We have added a smaller package of six weeks which is more affordable for people to try where they will still see results. As a brand, we take into account the nutrition around Ramadan and timings – you should still try to train during Ramadan as most people won’t feel good after taking a rest for a whole month. However, the workout should be adjusted, which could include reducing the reps, taking more breaks, and timing your eating well so that you have the desired energy for your workout.

Iraq’s legal streaming platform, 1001, has announced a groundbreaking partnership with Rotana, a powerhouse in Arabic entertainment across the Middle East. This strategic alliance signifies a pivotal moment for 1001 as it reaffirms its dedication to delivering top-tier streaming services to Iraqi audiences.Since its successful launch in March 2023, 1001 has quickly risen to prominence in the Iraqi market, boasting a user base exceeding 2 million. The platform's recent introduction of a subscription model, rolled out on February 23, 2024, coincides with the integration of Rotana’s extensive library of premium content, promising subscribers an unparalleled streaming experience.Rotana’s contribution to 1001 will include a diverse array of free-to-air and encrypted channels, offering users a rich and immersive entertainment journey. These Rotana channels feature a wide selection of Arabic content, ranging from movies and dramas to exclusive music, tailored specifically for the GCC audience. This collaboration solidifies 1001’s position as the most comprehensive legal streaming platform in the Gulf, blending hyper-localized and international entertainment to cater to diverse preferences.The integration of Rotana’s premium content into 1001’s SVOD model marks a significant advancement in both entities’ efforts to redefine the streaming landscape. Rotana aims to enhance Iraqi viewers' access to its content, aligning with their tastes and preferences while leveraging a platform that has already captured a significant portion of the Iraqi audience. Additionally, this partnership is expected to curb piracy and illegal streaming platforms focused on Iraq, safeguarding the interests of legal content holders and regional streaming platforms.Ahmad Al-Shagra, Co-Founder, and Chief Platform Officer at 1001, expressed excitement about the collaboration, stating, “The integration of Rotana’s premium content into 1001’s SVOD model represents a monumental leap forward in our mission to craft an immersive and culturally vibrant streaming experience.”Jad Joubran, VP – Global Content Distribution & Partnerships at Rotana, echoed Al-Shagra's sentiments, highlighting the collaborative efforts to tailor Rotana channels specifically for the Iraqi viewer. Joubran emphasized the significance of penetrating the market legally and backed by robust technology platforms, remarking, “These are exciting times for all of us, especially the end user.”The partnership between 1001 and Rotana signifies a significant milestone in the evolution of streaming services in Iraq, promising viewers an unmatched entertainment experience while fostering a more secure and sustainable streaming ecosystem.

Dubai: TBWA\RAAD has been recognized in Fast Company Middle East's prestigious list of Best Workplaces for Women in 2024. The inaugural edition of Best Workplaces for Women celebrates companies across the Middle East that effectively empower female employees at all levels by prioritizing their well-being, fostering inclusive work environments, and facilitating a conducive space for clear thinking, creative innovation, and work-life balance.TBWA\RAAD emerged as a standout amidst numerous nominations for its dedication to fostering gender equality and holistic empowerment within the workplace. This commitment is evident through a multifaceted approach, including the agency’s recruitment process, its revamped “Performance & Growth Program” promoting inclusivity and transparency in evaluations, and various employee-focused initiatives such as the “4 Weeks Work From Anywhere” benefit and the “Pause to Recharge” program.Commenting on the recognition, Reda Raad, CEO at TBWA\RAAD, said, "We are truly honored to be included in Fast Company's inaugural list of Best Workplaces for Women in the Middle East. This acknowledgment underscores our unwavering commitment to empowering women within our organization, fostering a culture that is genuinely supportive, flexible, and equitable, where women feel represented, engaged, and empowered to thrive."Addressing the launch of the list, Ravi Raman, Publisher of Fast Company Middle East, stated, "Best Workplaces for Women is an initiative we take great pride in launching, acknowledging organizations that are actively working towards gender equality. This list exemplifies the significant progress the Middle East is making in fostering more inclusive cultures, and we are delighted to spotlight their achievements."

Cloudflare, Inc., the leading connectivity cloud company, has announced it is pushing forward with aggressive investment plans in the Middle East furthering its nearly decade-long commitment in the region. The investment includes a new office in Dubai Internet City and growing team focused on partner enablement, innovation, and customer success. The company first invested in the Middle East early in 2015 and has been strategically placing its infrastructure closer to users in the region while building out its team, partnerships, and operations. Cloudflare announced its first office in the Middle East nearly two years ago.Also today, Cloudflare officially opened a new office in Dubai Internet City, which included a ribbon cutting and remarks from Michelle Zatlyn, Cloudflare’s Co-founder, President, and Chief Operating Officer. Cloudflare’s Dubai-based team, led by Bashar Bashaireh, Head of Middle East Sales, continues to grow in the region, signaling the company’s ongoing commitment to its customers and partners.“Countries like the UAE and Saudi Arabia rank among the highest worldwide when it comes to access to the Internet, making the region a powerful source of growth and innovation,” said Michelle Zatlyn, Co-founder, President, & COO of Cloudflare. “Increased cybersecurity protection combined with a faster and more reliable Internet is key to unlocking continued growth for businesses. In Q4 2023, Cloudflare blocked an average of 9.5 billion cyber threats in the region per day – another example of the important role we play in protecting the Internet worldwide. With our leading cloud connectivity services, our growing team in the Middle East is committed to supporting our customers and deepening our partnerships locally.”Cloudflare protects nearly 20% of all websites. In Q4 2023, Cloudflare saw Internet usage in the Middle East grow by more than 20%, while cyber threats increased 31% from the previous quarter. Cloudflare identifies and mitigates attacks across the Middle East while helping to ensure these Internet properties remain accessible and operate fast, even amid attacks.Today, Cloudflare’s global network spans more than 310 cities in more than 120 countries, including 17 locations across the Middle East such as Dubai, Riyadh, Kuwait, Doha, Amman, Beirut, Baghdad, Jeddah, Muscat, Manama, and Erbil. The company first established data centers in the Middle East nearly a decade ago, and continues to build on its years-long network investment in the region.Accelerating channel-driven business is also part of Cloudflare’s growth and expansion strategy across the Middle East. Last year Mindware, a leading regional value-added distributor, announced a strategic partnership with Cloudflare to provide sales support, go-to-market programs and after-sales services. Cloudflare also has an increased collaboration with service providers and global partners.“The pace of digital transformation has rapidly accelerated in recent years, mostly driven by the organizational need to enable a hybrid workplace. Correspondingly, the incidence of cyberthreats has grown and evolved to an extremely high level of sophistication. In response to the needs of our partners and their customers, Mindware has been relentlessly enhancing its cyber security capabilities," said Nicholas Argyrides, Vice President - Gulf at Mindware. "Today Mindware is one of the leading Value Added Distributors in cybersecurity in the Middle East and we are extremely happy with our fruitful collaboration with an industry leader such as Cloudflare in such a dynamic market."Over the past two years the company has been investing heavily in attracting the best talent in the region across a variety of functions including sales and marketing, technical support, operations and channel. Based on momentum and demand in the region, Cloudflare is forecasting to more than double its headcount in the region over the next two years.“The Middle East region, characterized by fast-growing and innovation-driven economies that are being fuelled by the digital transformation trend, represents tremendous growth potential for Cloudflare. Cloud adoption has also gained momentum in the region over the last few years, with the essential regulatory frameworks and compliance policies now established, to propel enterprises into the next phase of digital transformation,” said Bashar Bashaireh, Head of Sales for Middle East at Cloudflare. “Cloudflare’s connectivity cloud strategy gives enterprises a unified platform of networking, security, and developer services.”To support its growing customer base, Cloudflare has team members across the region and aims to double the number of employees over the next couple of years with virtual and hybrid work environments.

In this interview, Adgully Middle East sits down with Mario Pérez, the CEO of MENA Tech, a subsidiary of GGTech Entertainment, to delve into the remarkable evolution of esports in the Middle East and North Africa. From discussing the factors driving its growth to highlighting key initiatives shaping its development, Pérez offers valuable insights into the unique cultural influences, infrastructure needs, and collaborative efforts driving the region's burgeoning esports ecosystem. Join us as we uncover the strategies, challenges, and opportunities that define the future of esports in the MENA region.How has the e-sports scene evolved in the Middle East region over the past few years, and what factors have contributed to its growth or challenges? How is your organisation poised to tap into the boom?At GGTech Entertainment, we've observed and actively participated in the extraordinary evolution of the esports scene in the MENA region. This region is one of the fastest-growing gaming markets globally, with predictions indicating it will experience the most significant market increase by 2027. The current gaming landscape encompasses 15% of the global 3 billion gamers, with an estimated 377 million players, surpassing Europe's 386 million and America's 210 million. The regional gaming industry is estimated to generate $1.8 billion in revenue, which is projected to reach $5 billion by 2025, according to Newzoo.This phenomenal growth is mirrored in our organisation's strategy and initiatives. Our involvement in collegiate esports is extensive and includes the Amazon UNIVERSITY Esports (AUE) Competition, where we've seen over 3,000 players from more than 100 universities in the UAE and KSA participate in 2023 alone. These competitions go beyond gaming; they offer real-world learning opportunities and professional experience in diverse industry areas, from broadcasting to marketing.The esports sector's growth in the MENA region can be attributed to several factors. The under-25 demographic is rising, and these young gamers are spending more time and money on gaming. This surge, coupled with an increase in advertising revenue and the expansion of virtual environments like the Metaverse, has significantly boosted the industry. Importantly, government support in these countries has played a crucial role in recognizing and nurturing this previously underserved consumer segment.The region's gaming market, estimated at $1.8 billion in revenue and projected to reach $5 billion by 2025, has attracted major global publishers. As a result, we are witnessing the establishment of video game development companies within the region and the expansion of global publishers like Riot Games and Ubisoft.Additionally, the change in the consumption of social and cultural products, notably through streaming platforms like YouTube, Twitch, and Facebook, has democratized access to esports, making it easier for viewers to engage with their favourite players and games.At MENA Tech, we are strategically positioned to tap into this boom. Our focus on integrating gaming with education addresses the evolving demands of the market and prepares young gamers for real-world challenges. By fostering strategic thinking, teamwork, and academic commitment, we are not only celebrating gaming excellence but also contributing to the sustainable growth of the esports industry in the MENA region.Can you highlight any specific initiatives that have played a significant role in promoting and developing e-sports within the Middle East, and how have they impacted the local gaming community?We are seeing a huge push from the government to build a strong gaming & esports atmosphere in this region. This is also articulated with private initiatives, creating a mixed environment that provides a wide variety of possibilities for consumers.Leading the esports scene in the Middle East, Saudi Arabia has made a significant impact by organising Gamers8, the largest independent esports event in the region. The Saudi Esports Federation's launch of the Saudi Esports Academy in 2022 and its plans for the Esports World Cup in 2024 are pivotal in nurturing future talent in the industry. The event is anticipated to boost tourism, spur job creation, and offer diverse entertainment to both residents and visitors, thus embedding esports into the cultural and economic fabric of Saudi Arabia.This enhances Saudi Arabia's global esports presence and is a key component of their broader economic strategy Vision 2030, including the National Gaming and Esports Strategy 2030. This strategy aims to establish 250 gaming companies to develop 30 competitive games within local studios, create 39,000 jobs, and substantially increase the sector's contribution to the GDP. In 2023, the country hosted 12 esports competitions, featuring an extraordinary prize pool of $45 million, showcasing its dedication to the esports realm and its support for clubs and athletes within the industry.Abu Dhabi's 'Abu Dhabi Gaming' initiative has also been instrumental in developing regional talent and bringing a range of gaming events to the city. It offers comprehensive support for game developers, players, consumers, and businesses, significantly impacting the local gaming community.In Dubai, the DMCC Gaming Centre, launched during the Dubai Esports Festival in 2022, encourages gaming firms to establish a presence in the region, further promoting industry growth. In 2023, the Dubai Programme for Gaming 2033 was launched with an ambitious goal: to elevate Dubai among the top ten cities in the global esports industry by creating 30,000 new jobs within the sector over the next decade. This initiative is set to significantly enhance the sector's contribution to Dubai's GDP, aiming to add nearly $1 billion by 2033.GGTech Entertainment also actively fosters the esports ecosystem in the Middle East through several key initiatives. The Amazon UNIVERSITY Esports competition stands out, engaging over 100,000 students from more than 1,500 universities across 26 countries, including the MENA region. This platform not only hosts competitive gaming events but also integrates educational aspects, offering students real-world experience in various industry roles. GGTech also organizes international competitions for Teamfight Tactics, like TFT RISING LEGENDS and the TFT CHAMPIONSHIP, contributing to the game's popularity and growth in the region. Furthermore, through live events like the AUE Masters MENA Series Finals, GGTech provides a vibrant stage for gamers to exhibit their skills with the aim of getting closer to a professional experience, and supporting them in case they wish to pursue a career as professional players. Beyond competitions, their commitment extends to community building, creating networks of gaming enthusiasts and fostering skills like teamwork and strategic thinking.These initiatives collectively enhance the local gaming community by providing platforms for talent development, professional exposure, and community engagement, thereby solidifying the Middle East as a burgeoning hub for esports.What unique cultural or regional aspects influence the e-sports landscape in the Middle East, and how do these elements contribute to the success or distinctiveness of the gaming community in this region?A key factor is the high engagement with video games among the ME population. According to the Global Consumer Survey by Statista, the region has the world's highest percentage of adult gamers, with nine out of ten adults playing video games. This is particularly notable among younger demographics, as 45% of adult gamers are between 18 and 24 years old, and 90% are under 35. This trend is driven by early exposure to gaming devices, making young people the primary consumers of video games in the region.Mobile gaming, in particular, plays a crucial role in driving growth in both esports and live-streaming audiences. In 2022, the esports revenue in the region was expected to increase by 24.9% year-over-year, reaching $98.8 million, largely thanks to the popularity of mobile titles. This underscores the importance of mobile gaming in the regional esports ecosystem.Another crucial aspect is the focus on inclusiveness and diversity by game publishers. In Riot Games’ VALORANT there is a main character named Cypher, who is of Moroccan origin. This kind of representation is vital as it fosters relatability and a sense of belonging among players in the region, which is home to around 400 million people.Moreover, the increasing availability of Arabic language versions of games signifies the industry's efforts to connect with the MENA market. Such localization is not just a business strategy but also a means of enhancing the players' sense of identification and belonging with the games they love.At GGTech and MENA Tech, we strongly advocate for integration and diversity. We believe that video games are powerful tools for bridging cultural and generational gaps. By listening to the community and involving them in the creation of games, competitions, and events, we ensure that the industry truly reflects and caters to the true owners of the industry – the players themselves. This community-driven approach is essential for the continued growth and success of the esports landscape in the Middle East.In terms of infrastructure and support, what improvements or developments are needed to further enhance the e-sports ecosystem in the Middle East, and how are stakeholders working towards addressing these gaps?Currently, the esports audience stands at 500 million, which is just a fraction of the global gamer population (3.26 billion), signifying immense growth potential. To harness this potential, several improvements are necessary.One of the key developments is the localization of games in Arabic and the creation of competitions that place the region on the international esports stage. This not only promotes regional talent but also ensures cultural relevance and accessibility.The integration of advanced technologies like virtual reality (VR), augmented reality (AR), and the Metaverse is transforming the gaming landscape, emphasizing the need for an infrastructure that supports these innovations. With the VR gaming market expected to reach $11 billion by 2026, the Middle East must adapt to these technological advancements, enhancing interactivity and immersion for gamers.The trend towards mobile gaming, driven by the increasing number of smartphone users in the MENA region (expected to reach 565 million by 2025), highlights the importance of developing robust mobile gaming platforms. The surge in app downloads and in-app spending in recent years further underscores this.Stakeholders across various sectors are making significant contributions to the growth and support of esports in the Middle East. Esports clubs are transitioning into professional and diverse media and entertainment organizations, providing a structured environment that nurtures esports talent. National governments, notably Saudi Arabia, are actively endorsing esports, acknowledging its potential economic and cultural impact. Multi-national bodies, such as the International Olympic Committee, are considering esports inclusion, lending legitimacy and potentially broadening the industry's global appeal. Esports federations are instrumental in identifying and developing talent, ensuring sustainable careers within the industry. The involvement of brands in esports brings crucial financial support and enhances the viewer experience through sponsorships and partnerships. Lastly, media companies are incorporating esports content, diversifying their offerings and extending the reach and accessibility of esports to a wider audience.In summary, while the Middle East esports sector has made considerable progress, continued development in technological infrastructure, game localization, mobile gaming platforms, and multi-sector stakeholder involvement is essential for its future growth and success.

Dubai: E-commerce platform AliExpress has announced Saudi football players Salem Al Dawsari and Feras Al Brikan as its brand ambassadors. This partnership is aimed at enriching the shopping experience for its GCC customers.Shengliang Liang, Regional Manager for the GCC at AliExpress, said: "We are thrilled to welcome Salem Al-Dawsari and Feras Al Brikan to the AliExpress family. Their excellence and dedication resonate with our core mission – to provide the best service to our customers. As families come together to celebrate Ramadan, we believe Salem and Feras will help us bring joy and convenience to every consumer in the country."Salem Al-Dawsari said: "Representing a global brand like AliExpress is not only a personal honor but also an opportunity to showcase Saudi sports on the world stage. I'm looking forward to introducing exclusive offers and a personalized shopping experience for the people."Jim Qin, Operations Director for the GCC at AliExpress, said: “Augmenting this partnership, we are set to launch a series of Ramadan promotions in the GCC. AliExpress endeavours to deliver an engaging and enjoyable shopping experience at every step for the consumers.”With a diverse product selection and seamless shopping experience, AliExpress' Ramadan Sales offer various promotions. Customers can enjoy offers on millions of items, subsidies on popular products, and benefit from more competitive pricing.AliExpress has announced faster delivery with delivery guarantees, free shipping, free returns, and local customer service in Arabic. Shoppers can enjoy free shipping for Choice orders over USD 10 delivered to the UAE, Kuwait, Oman, Qatar, and Bahrain. Customers can also ship any Choice order for only $1.99.The delivery time for GCC countries is as follows: as fast as 10-working-day delivery in the UAE, as fast as 12-working-day delivery in Bahrain, and as fast as 13-working-day delivery in Oman, Qatar, and Kuwait. AliExpress also offers late delivery compensation, guaranteed refunds on lost or damaged deliveries, and provides refunds for deliveries that exceed 30 days. Post-sales customer service is extended to 90 days after payment.The Ramadan Sales on AliExpress will showcase a wide range of trendy categories including clothing, home goods, beauty and wellness products, sports and entertainment equipment, kitchen appliances, and cleaning appliances.

In a recent exclusive interview with Adgully, Rizwan Sajan, the driving force behind Danube Properties, shared insights into his journey and the innovative strategies that have propelled Danube to the forefront of Dubai's real estate market."Danube was formed 30 years ago as a small building material company," reminisces Rizwan Sajan, the visionary leader behind Danube Properties, as he reflects on the humble beginnings of the company. From its inception, Sajan's entrepreneurial spirit was evident, propelling Danube's journey from a modest trading firm to a powerhouse in Dubai's real estate sector.Sajan's own trajectory within the company mirrors Danube's evolution. Starting as a building material company, Danube expanded into diverse ventures, including building materials and furnishing solutions. Sajan's astute understanding of market dynamics and unwavering determination paved the way for Danube's foray into property development.The transformational moment came with the launch of Danube Properties, marking a new chapter in the company's history. Sajan's innovative payment plan, offering properties with down payment of 20%, and the remaining amount paid as 1% per month, earned him the moniker "1% Man." This revolutionary approach democratized property ownership in Dubai, making it accessible to a broader spectrum of investors, particularly expatriates.Despite facing challenges, including Dubai's real estate crash in 2008-2009, Sajan remained resolute in his commitment to transparency and integrity. "Whatever money any investor invests... goes into the escrow account... it's 100% transparent," he affirms. This dedication to financial integrity has earned Danube Properties the trust and confidence of investors, solidifying its reputation as a reliable partner in real estate ventures.Danube Properties' entry into the real estate sector marked a significant milestone, driven by a commitment to accessibility and innovation. Sajan outlines the company's unique approach of offering properties with a flexible payment plan, targeting not only affluent investors but also expatriates seeking homeownership, particularly from India. "We targeted not only affluent investors but also expatriates seeking homeownership," Sajan notes, emphasizing Danube's inclusive approach to property ownership.In the age of social media dominance, Sajan recognizes its pivotal role in business strategy. "If you are not doing social media, you're not doing business," he asserts, underlining the importance of maintaining a strong online presence to engage with consumers effectively. Through platforms like Instagram, Sajan connects directly with customers, fostering a sense of trust and accessibility.With Dubai's real estate market poised for growth, he sees immense potential for Danube to expand its footprint. "Dubai is a market that offers tremendous opportunities," he notes, highlighting the city's vibrant economy and diverse investor base.Sajan has positioned Danube Properties as a pioneer in Dubai's real estate landscape, offering affordable and innovative solutions to a diverse range of customers. As Dubai's real estate sector continues to evolve, Sajan aims to continue revolutionizing Dubai's real estate landscape. His legacy as the "1% Man" will endure, ensuring that the dream of owning a home remains attainable for all in Dubai's dynamic market.

Social Panga, the integrated creative and digital marketing agency headquartered in Bangalore with offices in Delhi and Mumbai, has expanded its presence in Dubai. This marks a significant step in the company's global expansion plans.Social Panga, co-founded by Himanshu Arora and Gaurav Arora with a team of five people, has today grown to a strong team of 300+ across offices with presence in Mumbai, Delhi, Bangalore and now Dubai.The move is aimed at better serving clients in the region and taking advantage of the dynamic opportunities emerging in the Middle East.With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.Himanshu Arora, (pictured above), Co-Founder at Social Panga, said: “This step by us is a much thought over and planned decision. We have taken this step toward expanding our presence and bringing in new opportunities to India. The diplomatic relationship between India and UAE authorities are going strength to strength and we see this as a prodigious opportunity to grow ourselves and expand to global markets. We are excited and enthusiastic as we take this step to serve global brands in that geography.”“There is massive scope of growth and exploring creative aspects in UAE markets. With our expertise and skill set in creative and new-age technology we look forward to doing path-breaking work in the region”, said Gaurav Arora, Co-Founder of Social Panga.

Phillippa Kennedy has joined the team at Brazen MENA as an Account Director from L’Oréal UK.In her new role, Phillippa will oversee some of the agency’s key clients, ensuring the excellent results the agency has become synonymous with. In addition, she will spearhead the luxury division, which has grown over the last few years with clients including Atlantis Royal, Signor Sassi and Veuve Clicquot.Phillippa, who has more than a decade in the PR industry, joins Brazen MENA from L’Oréal UK where her most recent work includes the launch of Prada Beauty, brand growth and PR for MUGLER, overseeing all social and press for Viktor & Rolf and previous PR work with Laura Mercier at Shiseido.A luxury brand expert, Phillippa has worked in PR on both global and local scales with companies such as YSL Beauty, Viktor and Rolf, Loewe and Maison Margiela.Alongside PR, her additional expertise is advocacy and influencer analytics, honing-in on social trends across Instagram, YouTube and TikTok, with knowledge on how to best utilise social platforms to enhance results, pivotal in an everchanging media landscape.Louise Jacobson, Managing Partner Brazen MENA comments: “As Brazen MENA strives to lead the GCC's lifestyle PR landscape, securing top-tier team members is paramount. The addition of Phillippa, a standout talent with a rich background in global luxury, fashion, and beauty brands, is a strategic move for us. This marks a pivotal moment as we enter a dynamic and promising phase, where Phillippa's expertise will play a key role in steering Brazen MENA further growth in the region.”Phillippa Kennedy added: “I am thrilled to be part of the leadership team at Brazen MENA to work on some incredible accounts and add value to our exceptional client roster. My commitment to maintaining high standards of work and crafting engaging brand concepts aligns seamlessly with the agency's vision, and I am confident that together, we will drive continued success.”

Dubai: TRKKN MENA, the leading analytics, marketing & cloud consultancy part of Omnicom Media Group (OMG), is now a Premier Partner on the Google Cloud Platform, leveraging its expertise both locally and across Europe to provide data and marketing analytics solutions to their clients. This underscores TRKKN MENA's commitment to delivering seamless, end to end customer experiences from the Google Marketing Platform (GMP) to Google Cloud solutions. In doing so, they help their clients derive and apply invaluable customer insights, under-pinned by data, which lead to increased marketing efficiency and ROI. As a Premier Partner, TRKKN MENA joins an elite group of technology firms recognized for their exceptional performance, customer success, and expertise in utilizing Google Cloud products and services. This milestone, which involved technical interviews and assessments, validates TRKKN MENA's dedication to maintaining the highest standards of technical proficiency, customer satisfaction, and product expertise within the Google Cloud ecosystem.TRKKN MENA is recognized for offering marketers in the region enhanced technical expertise, thanks to the deep knowledge and proficiency in Google Cloud technologies of its team of certified experts. This means its clients get tailored solutions that meet their specific business needs and challenges. TRKKN MENA will now enjoy priority access to Google Cloud resources, support, and training, enabling faster resolution of issues and continuous improvement of services. They also enjoy early access to new Google Cloud products, features, and updates, allowing clients to stay ahead of the curve and leverage the latest advancements in cloud technology to drive business innovation. Premier Partners procure a seamless and hassle-free experience for clients, from the initial consultation and deployment to ongoing management and optimization, thanks to end-to-end support throughout the cloud journey.TRKKN is leveraging its successful track record with the Premier Partner status in Europe to offer competitive rates for GCP in MENA. With these, marketers eager to embrace the next big thing can, for example, explore the benefits of the cloud on their digital marketing maturity and the return on their online investments. The consolidation of data across multiple touch points into GCP allows customers to gain a more holistic view and gather invaluable insights into customer journeys. It also helps leverage the built-in ML tools to enable advanced customer segmentation, improve marketing efficiency and personalize customer journeys.“Achieving Premier Partner status on the Google Cloud Platform is a testament of TRKKN MENA's unwavering dedication to excellence, innovation, and customer success. This milestone reflects our ongoing commitment, Working hand in hand with the Google MENA cloud team, we empower businesses in the MENA region with cutting-edge cloud solutions that boost efficiency and drive digital transformation,” declared Vimal Badiani, managing director of TRKKN MENA. “It’s by being best-in-class ourselves that we can propel our clients in that same position in their own industry by deploying cutting-edge marketing and tech solutions. This latest certification by Google is more than a seal of approval, it’s the beacon that guides the choice of a GCP partner.”

Dubai: Emirates Pride has announced a groundbreaking collaboration with two internationally acclaimed master perfumers, Nathalie Lorson and Olivier Cresp, to create a unique scent, marking a historic moment in the fragrance industry in the UAE. This collaboration captures the essence of creativity and craftsmanship in the world of perfumery for a homegrown UAE fragrance house. Master perfumers play a pivotal role in the creation of fine fragrances, combining various aromatic elements to produce unique compositions. These artisans possess an acute sense of smell, creativity, and extensive knowledge of rare and exotic ingredients. Globally, there are only approximately 500 perfumers recognized by the industry, making this a rare occurrence. With a passion for perfumes and a shared love for Emirates Pride, Nathalie Lorson and Olivier Cresp combined their unparalleled expertise and artistry to craft a fragrance that embodies the harmonious blend of their creativity.The fragrances market in the United Arab Emirates is projected to generate revenue of US$142.60 million in 2024, with an expected annual growth rate of -0.91% (CAGR 2024-2028). This market, catering to an affluent consumer base, is undergoing a shift towards niche and luxury brands.The Middle East fragrances market has experienced substantial growth, driven by a young demographic, rising disposable incomes, and improved standards of living. However, the recent impact of the coronavirus outbreak has affected the personal care and cosmetics industries. Despite challenges, demand for premium and upmarket perfumes in the Middle East remains strong.Emirates Pride takes pride in bringing together two exceptional talents, Nathalie Lorson and Olivier Cresp, to create a fragrance that celebrates the art of perfumery for a homegrown UAE brand. This exceptional scent is not merely a fragrance; it is a piece of art that captures the spirit of the UAE.Olivier Cresp, a Master Perfumer, hails from a long line of fragrance artisans in Grasse, France. With a family legacy dating back to the seventeenth century, he has cultivated a deep understanding of perfumery from an early age. Olivier's work has earned him the title of Perfumer of the Year in 2007 and Master Perfumer in 2006. He continues to mentor young talents in the industry.Nathalie Lorson, known for her generosity and creativity, believes that the exchange of ideas is essential for fragrance creation. Her approach involves expressing and sharing emotions through scent. A prolific Master Perfumer, Nathalie's work speaks for itself, and her ultimate reward is seeing her compositions become a part of people's lives. She believes in the power of simplicity and the art of subtraction in her creations.Antoine de Saint-Exupéry said: "Perfection is achieved not when there is nothing else to add but when there is nothing else to take away." Nathalie Lorson's creations are like pieces of a puzzle, each contributing to her unique identity.Image by andreas N from Pixabay

Dubai: Toluna, in collaboration with MetrixLab, released the findings from their study, "2024 Ramadan and Eid al-Fitr Insights”, providing a comprehensive understanding of consumer behavior in the UAE during the upcoming festive season. As the UAE gears up for the 2024 Ramadan and Eid al-Fitr period, the study offers an extensive analysis of consumer behavior, shedding light on the significant shifts and emerging trends.General Behavior and Perceptions Around Ramadan and Eid:The study highlights shifts in consumer behavior from 2023 to 2024, with heightened enthusiasm for special Ramadan events in stores, Ramadan brand editions, and shopping during the festive season. While special offers and prices continue to be the top two factors influencing shopping destinations, this year there’s a notable surge in residents prioritizing 'hassle-free returns' and 'multiple counters for faster payments.' Specifically, 18% express a preference for easy product returns in 2024 compared to 13% in 2023, and 14% favor multiple billing counters, up from 10% in 2023. Additionally, 48% emphasize the allure of offers and promotions, and 25% value the convenience of free home deliveryImpact of Winter Ramadan on Spending Behavior:The predominant sentiment around Winter Ramadan is of excitement, with 52% stating they are excited due to multiple outdoor options available in Winter during Ramadan. Owing to Winter Ramadan, respondents expect to consume more dates (51%), hot beverages (47%), and chocolates and sweets (46%). As for beauty and personal care products, about one-third plan to use more moisturizers and oral care products compared to Ramadans in the Summer months.Consumer expectations from brands & banksWhen it comes to shopping, consumers in the UAE are enticed by brands that provide discounts (56%), bundle offers (49%), and gifts/services (38%). In terms of banking expectations for the same period, UAE residents are keen on offers related to shopping (55%), signing up for new credit cards (43%), and dining (42%). Notably, there's a substantial increase in the number of individuals seeking advantageous offers on car loans, with 35% expressing heightened interest.Shopping and Activities Planning Around Ramadan & Eid:Residents strategically plan their purchases ahead of Ramadan, covering a range of items including groceries, household cleaning supplies, and home décor. Eid gift shopping is anticipated to span the entire holy month, with specific plans in place. Before Ramadan, 44% intend to purchase bulk groceries, while 50% plan to acquire bulk household cleaning items. Additionally, 24% opt to shop for new outfits for Iftars/Eid, with a consistent 25% planning to do so in the last 10 days. Furthermore, 43% have outlined plans to purchase new home decor for Ramadan/Eid.Social plans are also in the works, as 35% intend to commence inviting friends and relatives throughout the month. Travel aspirations are evident, with 19% planning to book a trip abroad for Eid before Ramadan, while 17% aim to book a staycation. The process of buying Eid gifts will be spread out throughout the season, with 24% planning to start the process, 26% intending to continue throughout the month, and another 26% planning to do so in the last 10 days.Eid Festivities: Consumer EngagementIn 2024, a significant portion of UAE residents expresses heightened interest in diverse cultural activities during the Eid period. The enthusiasm for participation is evident across various activities, with 84% planning to visit relatives and friends, 81% intending to explore shopping malls for retail experiences, 76% opting for fine dining or restaurant visits, 64% engaging in cultural activities, 63% planning visits to theme parks, 57% expressing a desire to travel abroad, and 47% keen on attending concerts, live shows, and events.Spending Plans for Global vs. Local Brands Due to Recent Geo-Political Events:46% of UAE consumers plan to buy the same as before from local and global brands in UAE. However, 47% of UAE residents plan to buy more from local brands mainly groceries (64%), apparel (clothing, footwear, accessories, etc., 50%), fragrances (45%), household cleaning items (42%), dining out -fast food restaurants (41%), and coffee shops (40%).Likely Gifting Behavior During 2024 Eid Al-Fitr:In 2024, a significant majority of UAE residents (92%) are planning to get Eid gifts for their children, spouses, and parents. The breakdown of this total shows a likely heightened demand for children's gifts, with 68% (+4% than in 2023) planning to pamper their kids, while 64% will buy gifts for their spouses, 50% for parents, 46% for friends, and 39% for themselves. In terms of what they are planning to gift, chocolate, dates, and sweets are preferred by 53% of respondents with fragrances a very close second also with 53%. 44% plan to give money, and 37% will go for toys and games. Also of note: there is a substantial increase in the ‘home goods & furniture’ and ‘pre-owned cars’ categories when compared to 2023:The data also shows that UAE residents will spend more on Eid gifts: 53% expressed their intention to spend more than last year. The motivations for this are multi-faceted, ranging from a conscious decision to adopt a more generous approach, as indicated by 39% versus 30% in the previous year. Additionally, the surge in prices compared to the previous year prompts 40% of respondents to acknowledge the necessity of increased expenditure on gifts. Notably, 36% cite personal financial improvements as a factor contributing to their augmented spending plans, while 31% articulate their intent to purchase gifts for a larger circle of individuals this year compared to the norm.Brand Communications and Social Media Engagement:In comparison to the social media habits during Ramadan in 2023, residents are anticipating a reduction in the time spent on specific social media platforms including Telegram (34%) X (previously Twitter) (32%), Instagram (33%), and TikTok (32%). When examining the brand communications expected during the upcoming Ramadan, there is a noticeable increase, with 53% expressing a keen interest in promotions and offers, as opposed to the previous year's figure of 49%. This signals a heightened interest among residents in receiving information on promotions and offers from brands during this period.Commenting on the results, George Akkaoui, Enterprise Accounts Manager and Head of the Middle East and Africa Office at Toluna, stated: “As we delve into the rich insights derived from the 2024 Ramadan & Eid al-Fitr study, a profound narrative of consumer behavior in the UAE unfolds. The data not only unveils the evolving trends but also serves as a compass guiding businesses through the intricate landscape of consumer expectations. You can infer the strategic planning evident in residents' pre-Ramadan purchases, the nuanced shifts in gifting preferences, and the amplified resonance of brand communications in the digital sphere. As Ramadan transitions into the winter months, the study becomes a cornerstone for understanding the subtle dance between tradition and adaptation in consumer choices. These findings underscore the imperative for businesses to not only acknowledge but embrace the evolving consumer mindset, tailoring strategies that resonate with the pulse of the UAE residents during this festive season”.Photo by Jacek Dylag on Unsplash

Authored by Dipankar Zalpuri, President MENA Region, KaizzenI have a question for you. Is Valentine’s Day one of the most successful PR activations or most hyped gimmick, ever? I know what you are thinking, but let me say that for you: It is a hyped gimmick that has been a super success! As a marketer, I strongly believe that B2C brands need to make the most of this global event. Not just to generate sales but also to inch closer to their consumers’ hearts. Importance of campaigns during Valentine’s DayWe all need a reason to celebrate, and Valentine’s Day allows brands to play matchmakers to help consumers find the perfect gift. It might seem superficial considering the grave commercialization over a period of time. But now brands, both brick-and-mortar as well as online, have understood that they need to add value to the process rather than just hard sell their products. Crafting a central campaign that showcases the essence of the brand, thus tapping into the emotional motivations behind purchasing their products, is undoubtedly the cornerstone strategy to initiate with. Remember the tag line: A Diamond is Forever? AI: The new marketing avatar Many brands are now continually using AI for performing trend and sentiment analysis on their previous campaigns and offers. This data mining is allowing them to hyper personalize online campaigns and generate useful offerings in a bouquet of the most ordered products, combining them with slightly lesser preferred items. People prefer personalized gifts and hand-crafted special experiences over generic gifts or greeting cards. And don't forget, Valentine’s Day is not just for lovers anymore. In 2023, consumers spent $7.1B on teachers, friends, classmates, and coworkers. On-ground events are being leveraged to ignite interest among those who enjoy immersing themselves in the "love is in the air" phenomenon. What better approach to engage with individuals who appreciate this type of marketing and crave to feel valued! Every person is included and no one is overlooked!And of course, social media is the new driver of Valentine's marketing stunts with campaigns such as #TweetHeart and Krispy Kreme's Love Roulette having amassed millions of impressions online. But remember not to overdo the excitement as customers do get turned off by over-the-top stuff that does not align with the brand’s messaging.

Audio streaming platform Anghami Inc has partnered with dairy company Almarai to launch an innovative, technology-driven segment as part of Almarai's latest fresh milk campaign, titled "Milk every day, is the smart way.This collaborative effort seamlessly integrate education and entertainment to promote innovative awareness about food and health.The campaign aims to underscore the significance of consuming fresh milk by seamlessly combining education and entertainment. The collaboration with Anghami propels this campaign forward, enhancing engagement through personalized experiences, gamification, and storytelling.Leveraging Anghami's AI features, along with the beloved and nostalgic voice of Rasha Rizk, a prominent figure in Saudi Arabia, parents can effortlessly create a personalized song for their children. This unique approach not only entertains but also promotes the healthy daily habit of drinking fresh milk.To participate, parents simply need to add their child's name, choose the song's topic, and they are ready to go. Additionally, participants can share these distinctive songs on various social media platforms.This initiative goes beyond creating unique experiences; it raises public awareness and empowers parents to educate their children. Furthermore, it reaffirms the shared commitment of both Almarai and Anghami to support the realization of one of the key pillars of Vision 2030 in the Kingdom – the health and well-being of Saudi society.

In recent years, Dubai has positioned itself as a global business and cultural hub, attracting attention not only for its iconic skyline and luxurious lifestyle but also for its rapidly growing public relations (PR) industry. Factors like the city's strategic location, economic diversification, and commitment to innovation have contributed to its emergence as a key player in the field of public relations in the Middle East. Recently, we have seen nationals of many countries of the Middle East prefer to open their PR companies in Dubai.Dubai, strategically located at the crossroads of the East and West, has become the focal point for PR companies aiming to navigate the varied and dynamic landscape of the Middle East.Dubai's strategic locationDubai's strategic geographical location between Europe, Asia, and Africa has made it a natural meeting point for businesses and cultures. This positioning has enabled PR companies in Dubai to serve a diverse range of clients from various industries, facilitating cross-cultural communication and understanding.The city's accessibility has also attracted multinational corporations seeking a base for their regional PR operations. The Emirate has ranked 12th globally and secured the top position in the Arab world on the list of the 100 best startup environments for companies in 2023, as per the Global Startup Environment Report. It solidifies Dubai's status as an increasingly attractive destination for businesses to thrive, which attracts businesses and consequently PR agencies to the region.What PR pros have to say about Dubai as a hub?Dubai's rapid economic growth and diversification have attracted businesses from various sectors, contributing to a demand for specialized PR services. The city's visionary leadership has transformed it into a global business hub, hosting numerous multinational corporations and emerging startups. As businesses thrive and expand, the need for effective communication strategies becomes increasingly evident, driving the growth of the PR industry in Dubai.There has been a noticeable increase in the number of PR companies in the Middle East, with professionals from various nationalities (Indians, Arabs, Egyptians, etc.) establishing offices in Dubai.Let’s hear from PR leaders:<img src='https://erp.adgully.me/artical_image\efa3109dda20c5da2b33e93c248afe55.png' class='content_image'>Injeel Moti, Founder and Managing Director of Catch Communications: I think Dubai has functioned as a central hub for media agencies across various sectors for several years. This is due to its strategic geographical location, diverse population, and cosmopolitan nature. Public relations professionals find themselves well-placed to execute communications from the UAE. The Middle East, especially the UAE, boasts a highly multicultural population. Since the introduction of free zone ownership, professionals worldwide have favoured the UAE for establishing and operating businesses, making it a key Middle Eastern hub for their global counterparts.<img src='https://erp.adgully.me/artical_image\33bb805dafca55179c5ddc4e563e894c.png' class='content_image'>Anastasiya Golovatenko, PR Director at Sherpa Communications: The rise of PR companies in Dubai, with professionals hailing from diverse nationalities, signifies the growing importance of the city as a global business and communications hub. Dubai's strategic location, world-class infrastructure, and business-friendly policies have transformed it into a magnet for talent and businesses. This diversity of backgrounds and perspectives enriches the PR industry by offering clients a broader spectrum of insights, cultural understanding, and access to extensive networks. Moreover, Dubai’s visionary leadership has consistently prioritized economic diversification and innovation. Government initiatives actively encourage companies to move their offices to this region.<img src='https://erp.adgully.me/artical_image\3a293588cf7658613d148374c26fae6f.png' class='content_image'>Natasha Hatherall, Founder &CEO, TishTash Communications: Success is always dependent on results, reputation, consistency, creativity and tenacity. Dubai will continue to be a central hub, especially with the continuation of the government's efforts to attract companies specialising in digital transformation and up-skilling in this sector.<img src='https://erp.adgully.me/artical_image\7ae17a0d55392f53cde12ae74424e308.png' class='content_image'>Alex Malouf, Executive Director, Corporate Communications and PR expert: It is understandable why the industry prefers Dubai as a hub. There’s great transportation links into the Emirate from across the world, it’s a comfortable place to live with communities for every nationality, and this makes it a good place to attract talent (of which there is so much across the Middle East and Asian regions).<img src='https://erp.adgully.me/artical_image\df81720a0f6d2568faf4698e52dbdd5f.png' class='content_image'>Osama Tinbakji, Founder, Ishraq Communications: Dubai has always been the best hub for public relations and communications as it is the city where most of the international companies have their regional offices. We have chosen Dubai to launch our services based on over 15 years of experience we have in UAE and the GCC region. The strength of the Emirati economy is at the heart of the region’s wider economic strategy, with the UAE acting as the catalyst and symbol of what can be done if one is bold and innovative in his youthful and vibrant part of the Arab world.Competition within the PR industry"The Middle East thrives on the voices and representation of its diverse diaspora, comprising its residents. We consider ourselves fortunate to work within such a rich and varied community," says Natasha Hatherall, Founder &CEO, TishTash Communications.She adds: “PR, media and communications has always been a huge player in the regional business and startup sphere, with all the opportunities that digital transformation brings. Different nationalities, and fresh focus and specialisms are always welcome, as they should be. I personally don’t buy into the notion of “competition”. In our industry, collaboration and innovation are paramount, and the influx of more companies only brings greater opportunities for all. I wholeheartedly welcome this trend."Concurring with Natasha, Osama Tinbakji said: “In my opinion, this is very healthy for the market; this development is highly advantageous as it expands the range of options available to clients seeking services from agencies that align with their preferred budget. Moreover, it presents an opportunity for new and dynamic industry professionals to enter the market, infusing it with fresh perspectives and innovative ideas to drive impactful campaigns. The increased competition arising from this influx of talent will ultimately benefit clients, who can expect greater creativity and effectiveness in their campaigns as a result.”(Tomorrow, part two will unravel the top trends and changes in the PR industry in the region.)

Geely Auto Middle East has announced the appointment of Quill, an integrated marketing communication agency, as its strategic and creative partner. This collaboration aims not only to develop comprehensive regional creative and communication campaigns but also to manage high-quality social media content, enhancing Geely Auto Middle East's digital presence.Cook Xue, representing Geely Auto Middle East, underscores the commitment to crafting a mobility experience resonating with the local culture. This signals a dedication to understanding the unique fabric of the Middle East and ensuring Geely's creative ethos reflects the region's spirit and aspirations.Maan Bou Dargham, CEO of Quill, expresses the agency's honor in being entrusted with Geely Auto Middle East's creative and strategic ambitions. Quill's recent expansion with new offices in Beirut, Riyadh, and Jeddah positions them well to provide an integrated communication approach for Geely Auto.Leveraging Quill's extensive expertise across departments and aiming to drive Geely Auto's brand growth indicates a holistic partnership. The emphasis on a bespoke, strategic framework and the application of Quill's IQ model (Insights, Imagination, Integration) highlights their commitment to delivering innovative solutions for Geely Auto.The Geely Bidding Committee's comprehensive and competitive evaluation process led to Quill's selection. Tony Saade, CSO at Quill, outlines the agency's approach focused on creating engaging customer experiences and enhancing Geely Auto's brand presence across all channels.This partnership signifies a substantial expansion of Quill's client portfolio, marking a new phase for both Quill and Geely Auto Middle East in terms of strategic communication and creative endeavors

Yango has announced that it is now possible to sign up for the public beta testing of its human-like AI assistant Yasmina.The assistant is built and trained to understand various Arabic dialects and can respond in Khaleeji and English. Saudi residents are now welcome to enroll in the beta testing and be among the first to interact with Yasmina.Yasmina has a unique capability to engage in authentic, consistent, and enjoyable conversations, making interactions feel remarkably natural and relatable. Yasmina knows local jokes, recognizes whether the user is male or female, and puts on only age-appropriate content when interacting with children.Yasmina’s ability to maintain an engaging conversation is based on a large language model. Dozens of copywriters and hundreds of individual content contributors edited and perfected dialogs to fine-tune the model, allowing it to learn and grow into Yasmina’s unique Khaleeji personality.Hundreds of local residents from various locations across the Kingdom of Saudi Arabia, including Riyadh, Jeddah, and Dammam, took part in training Yasmina’s speech recognition, enabling the assistant to understand a wide variety of speech patterns, intonations, and dialects.On a more practical level, Yasmina works as a smart home center: you can ask Yasmina to adjust the room temperature, turn on the vacuum, or find a new recipe. More than just an app on your phone, Yasmina can be built into other apps and smart home devices, making them friendlier and easier to use, ultimately bringing new user experiences.Samer Mohamad, Yasmina Regional Director for MENA, Yango: “Our mission at Yango is to transform global technologies into everyday services for communities around the world. This is why we created an Arabic-speaking smart assistant that helps complete everyday chores more efficiently, fits perfectly in any GCC home, and can, among other things, inform users of prayer times. Right now, we’re fine-tuning Yasmina’s LLM to make the assistant even more fluent, creative, and emotionally intelligent.”

Photo by André François McKenzie on UnsplashIt can be termed as the best New Year gift for the crypto industry, especially in the MENA region. In a groundbreaking move for the growing digital asset landscape in the UAE, Dubai Insurance has joined forces with Hong Kong-based OneDegree to introduce 'digital asset insurance' tailored to the high-stakes ventures prevalent in the region.This is a positive development for digital asset businesses in the UAE, especially considering the current challenges and uncertainties within the global crypto industry.The partners will initially offer commercial liability insurance, focusing on 'professional indemnity' and 'directors & officers' coverage. Pending regulatory approval, they plan to expand their portfolio to include more digital asset cover products, addressing the diverse needs of businesses operating in the UAE.OneDegree, an early adopter of digital asset insurance in Asia, has been a pioneer in providing licensed insurance for the rapidly evolving crypto landscape. Alvin Kwock, co-founder of OneDegree, highlighted how their OneInfinity products have been instrumental in supporting Web3 companies globally. He bets big on the MENA, especially the UAE, region which continues to attract leading digital asset companies.The UAE has become a thriving hub for virtual asset businesses, thanks to its business-friendly environment and stringent regulatory measures. Dubai, in particular, enforced the Virtual Assets Regulatory Authority (VARA) deadline for all such businesses to obtain full licensing based on their respective categories, imposing penalties for non-compliance.Interestingly, Dubai Insurance Co. had previously invested in OneDegree's Series B funding round, fostering a partnership that now places them at the forefront of global insurance innovations.Abdellatif Abuqurah, CEO of Dubai Insurance Co., said: "By working with OneDegree to bring Web3 insurance products to the market, Dubai Insurance Co. will be at the cutting edge of global insurance innovations."A welcome step<img src='https://erp.adgully.me/artical_image\234ac3a69931c533ad36958fed294efd.png' class='content_image'>This move positions Dubai not just as a leader in Web3 adoption, but as a champion for its responsible development, said Manan Vora, SVP of Strategy & Operations at Liminal, a digital asset custody platform."While digital asset insurance is a global phenomenon, the UAE is experiencing a meteoric rise in this crucial category. Global players are drawn to the Emirates' pro-business policies and booming crypto adoption, with the highest rate worldwide as of September 2023 according to Henley & Partners. Strong economic stability and favourable tax structures also solidify the UAE's position as a Web3 heavyweight and lucrative market," said Vora.However, he adds, building a thriving ecosystem requires a safety net for these companies.Manan Vora feels that Dubai Insurance's masterstroke of launching commercial liability insurance fills this gap perfectly. According to him, this timely move injects the much-needed confidence and unlocks innovation potential, allowing digital asset firms to operate fearlessly and fuel the UAE's inspiring journey to become a Web3 global force."Beyond stability, this insurance paves the way for job creation and economic growth, benefiting the local community immensely. In conclusion, Dubai Insurance's bold step deserves applause for accelerating the UAE's trajectory towards becoming a true Web3 innovation powerhouse," says Vora.<img src='https://erp.adgully.me/artical_image\e151f5a44a469f477cc4edeaafa13cd9.png' class='content_image'>Gracy Chen, Managing Director at Bitget, the world’s largest crypto copy trading platform, strongly believes that the Middle East will play a pivotal role in shaping the future of the global digital asset industry."The sharp focus on innovation, security, and compliance has positioned the Middle East as a fertile ground for Web3 innovation which has prompted global digital asset firms to make a base in the region. The latest commercial liability insurance cover for digital asset firms in the region is a masterstroke as it will create an extra layer of safety for the entire digital asset ecosystem and prove beneficial for all the relevant stakeholders of the industry," Gracy says."As per the latest chainanalysis report, the MENA has emerged as the sixth largest crypto economy, with an estimated $389.8 billion in on-chain value received between July 2022 and June 2023. The staggering volume of digital asset trading calls for urgent protection of user funds and insulate businesses from cyber-attacks and digital predators," she adds.The Middle East and North Africa have become a global centre for the digital asset ecosystem. This move will be highly beneficial for Web3 players in the top markets in the region, including the UAE.

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has announced strategy and communications advisory firm, TrailRunner International, as its latest corporate member.Based in Abu Dhabi, Dubai, London, Shanghai and the USA, the organisation specialises in Financial and Corporate Communications, offering a comprehensive suite of services to meet the diverse needs of its global clientele. With a focus on International Strategy, the firm assists clients in navigating the complexities of cross-border communications, ensuring effective and culturally sensitive messaging.Head of PRCA EMEA, Monika Fourneaux said:“We are pleased to welcome TrailRunner International as our newest member at PRCA MENA. Their commitment to international strategy aligns with our mission to advance excellence in public relations and communications in the Middle East and North Africa region. We look forward to a collaborative relationship that fosters innovation, knowledge-sharing, and elevates the standards of communication in our industry.”TrailRunner International’s Head of Middle East, Seth Hand, said:“Although we only recently established our offices in Abu Dhabi and Dubai, TrailRunner International (TRI) has been successfully supporting clients across the region for several years. Our team, comprised of highly experienced professionals both locally and internationally, possesses a deep knowledge and understanding of the regional communications landscape and we look forward to joining the PRCA and contributing to its vital role in elevating the standards of the MENA’s public relations and communications industry.”

The Middle East is renowned for numerous attractions, but what truly sets it apart from other nations is its exceptional appeal as a shopping destination. The proverb ‘Shop till you drop’ fits well for the city of Dubai in the Middle East. Its reputation as a shopper’s paradise is well-supported by the towering malls that dominate the cityscape, showcasing the city’s flourishing retail industry. It's fascinating to see how the Middle East’s shopping scene has evolved, not only with its global brands but also with the rise of homegrown brands, each carving its own niche. The growing emphasis on sustainability among local brands adds an additional layer of significance to the Middle East’s shopping landscape.In this article, Adgully Middle East aims to spotlight some of the homegrown brands that have embraced sustainability. Although we have the limitation of space to cover all such brands, we seek to provide readers with a glimpse of the diversity and sustainability initiatives prevalent among local brands in the Middle East.• Bambah Boutique: Bambah, a Dubai-based fashion line and boutique founded by Egyptian entrepreneur Maha Abdul Rasheed in 2010, is now celebrating its 12th year. The brand has been successful in capturing the hearts of its customers since its inception. Bambah is known for exuding femininity, elegance, and bold signature shapes in its designs. The brand reflects a modern and refined aesthetic that resonates with today's woman. The combination of these elements has contributed to Bambah's popularity and appeal in the fashion industry. Bambah Boutique emphasizes sustainable practices in its production processes, including the use of eco-friendly fabrics and ethical manufacturing.<img src='https://erp.adgully.me/artical_image\7b9a60fedaa0951c88fff5930c259254.png' class='content_image'>• Eurthlin: Situated in Dubai, Eurthlin places a strong emphasis on sustainability and ethical practices. The commitment to using vegan materials and adopting environmentally friendly processes is pivotal in addressing the fashion industry's environmental impact. Opting for faux leather instead of animal leather and integrating GOTS-certified organic cotton for linings, Eurthlin not only advocates for cruelty-free luxury but also actively contributes to fostering a more sustainable and eco-friendly fashion landscape.• Earthly: Earthly, based on its commitment to eco-friendly materials and the creation of effortlessly stylish clothing and accessories, strives not only to enhance the wearer's experience but also to contribute to the conservation of our planet's resources. This ethos aligns seamlessly with the growing awareness and demand for sustainable and ethical fashion. The brand meticulously selects fabrics that excel in eco-friendliness, considering factors such as water consumption, biodiversity, soil enrichment, and waste reduction. In a remarkable initiative, Earthly plants a tree for every product sold through a partnership with One Tree Planted, further emphasizing its dedication to environmental conservation. Founded by Esha, a growth strategist, and Palak, a designer and creative director, both with 14 years of combined experience in corporate settings, the brand channels their expertise into creating a label that champions slow fashion, small batch sizes, and the use of sustainable materials.• The Camel Soap Factory: The Camel Soap Factory stands out by offering a distinctive range of skincare products that spotlight natural ingredients, with camel milk as a central component. The brand is unwavering in its commitment to sustainability, opting for minimal packaging and steering clear of harmful chemicals in its products.The brand's origin story traces back to Stevi Lowmass, the Founder & CEO, who, during her time in Dubai at the turn of the 21st century, noticed a dearth of authentic, locally crafted souvenirs. Disappointed by the prevalence of items manufactured in countries like India or China in gift shops, she recognized a gap in representing the true essence of the region. This realization sparked Stevi's determination to create souvenirs that genuinely reflected the unique culture and heritage of the UAE. Stevi's initial exploration into cold process soap making, driven by a desire to offer an alternative to mass-produced, non-local items commonly found in gift shops, eventually led to the establishment of The Camel Soap Factory. Today, the brand not only provides skincare products but also serves as a testament to the authenticity and rich heritage of the UAE.<img src='https://erp.adgully.me/artical_image\ee9147f14c1df2e37f25cfcde24a54eb.png' class='content_image'>• Bil Arabi: Launched in 2006, Bil Arabi stands as a modern jewelry brand that transcends traditional norms by imbuing its designs with introspective messages and profound meanings. The brand seamlessly blends traditional Arabic calligraphy with contemporary design elements, utilizing recycled metals and ethically sourced gemstones in the process. Bil Arabi caters to expressive generations, offering distinctive and visually striking jewelry that carries layers of significance. The brand's hallmark lies in the versatility of its creations, each piece representing true craftsmanship that celebrates individualism. What sets Bil Arabi apart is its ability to overcome geographical boundaries, positioning itself as one of the most captivating brands to emerge from the Middle East. Embracing novelty, Bil Arabi consistently introduces fresh perspectives, ensuring its continued prominence at the forefront of the jewelry scene.• THRYVE: IFFCO Group has introduced its first 100% plant-based meat, "THRYVE," to the Saudi market. Positioned as the region's leading venture in providing nourishing, sustainable, and healthy local plant-based meat products, THRYVE™ draws inspiration from the unique flavors of Middle Eastern cuisine. This recent launch is in active alignment with the United Nations' Sustainable Development Goals and the Kingdom's Sustainability Vision 2030, both of which prioritize enhancing sustainable food security and fostering innovation.Rizwan Ahmed, Executive Director of IFFCO Group, expressed excitement about the launch and the introduction of THRYVE™ plant-based products in the Saudi market. He emphasized the active support for Saudi Arabia's Vision 2030, citing the transformative nature of this plant-based product in promoting healthier and more sustainable eating habits in the Middle East. Ahmed further highlighted that this initiative contributes to the development of a local, regenerative, and eco-friendly food value operation. The venture aligns with IFFCO Group's overarching vision of "Investing in the Future," aiming to provide a resilient and sustainable food chain continually.<img src='https://erp.adgully.me/artical_image\619a7ea44e84da4f9800c3971fc67b66.png' class='content_image'>• Kibsons: In an era where sustainability is a paramount consideration in business, Kibsons' unwavering commitment to sustainable growing and shopping aligns seamlessly with the global movement towards more eco-friendly practices. This dedication not only benefits the environment but also exemplifies a responsible and forward-thinking approach to business practices. By championing smarter thinking for a kinder and healthier planet, Kibsons not only meets the immediate needs of today's consumers but also actively contributes to building a positive and sustainable future. The role played by Kibsons in encouraging a shift towards sustainable practices in the food industry, both locally and through online food delivery services, is essential for fostering a more responsible and conscious community.One notable practice is Kibsons' collection of delivery boxes from customers' homes, which are then sanitized at the facility and reused, effectively preventing packaging wastage. This demonstrates Kibsons' commitment to reshaping the way people shop and encouraging a more thoughtful and sustainable approach to consumption, thereby promoting a kinder and healthier planet.• Switch Foods: It is a delicious plant-based meat brand that not only prioritizes individual health but also celebrates local cuisine while facilitating a smooth transition from conventional meat. This vision is aligned with sustainability goals and encourages conscious food choices. It aims to lead the MENA region’s transition to a sustainable future by inspiring and enabling people to make conscious food choices that have a positive impact on their health, that of their loved ones, and the planet at large.• Toyshare: ToyShare stands as an innovative online platform rooted in the principles of the sharing economy, providing a sustainable solution to the environmental repercussions of discarded toys and books. At its core, the platform is driven by a mission to save the planet from unnecessary waste, specifically addressing the issue of outgrown toys that frequently find their way into landfills or oceans.The unique approach of ToyShare involves a blend of environmental sustainability, community engagement, and educational enrichment. By facilitating the sharing of toys and books, ToyShare aspires to make a positive impact not only on the planet by reducing waste but also on the lives of children. Through this platform, the emphasis is not just on the exchange of items but on creating a community-driven initiative that promotes responsible consumption and contributes to a more sustainable and environmentally conscious future.• Up-fuse: Up-fuse's commendable effort to use recycled materials, particularly plastic, in crafting a diverse range of products such as handbags, streetwear, shoes, and back-to-school items represents a significant stride in reducing environmental impact. The accomplishment of recycling over one million plastic bags, 400,000 bottles, and 400 tires is a noteworthy contribution to the reduction of plastic pollution and waste. The brand's commitment to manufacturing all products using ecological and recycled materials underscores its dedication to environmentally friendly practices. Up-fuse's approach aligns seamlessly with the principles of the circular economy, wherein materials are repurposed and reused to extend their lifespan, thereby reducing the demand for new resources. This not only addresses pressing environmental concerns but also plays a pivotal role in raising awareness about sustainable practices within the fashion industry. Up-fuse stands as a commendable example of how conscious choices in material selection and production processes can lead to positive environmental outcomes.We will keep on coming up with such listicles to update our readers about the latest developments in the middle-east market. Stay tuned for more!

In the heart of the desert oasis, where luxury meets tradition, Dubai Shopping Festival (DSF) draws in visitors from every corner of the globe. In the first part of this series on DSF, we analyzed the alacrity and preparedness of brands.As the city prepares to host the world-renowned shopping extravaganza, attention turns to the brands that play a pivotal role in shaping the festival experience. How are these brands ensuring a safe and enjoyable shopping experience for their international clientele? In the second part of this story, we delve into the measures taken by leading brands to harmonize opulence with safety, exploring the strategies employed to navigate the unique challenges posed by the intersection of luxury retail and the evolving landscape of global events. We also analyze the importance of data and predictive analysis.“We prioritise the safety and satisfaction of our international customers,” says Richard Snowball, General Manager for Retail at Royal Furniture.He further says that Royal Furniture has implemented stringent safety measures in response to recent global events. “This includes enhanced sanitation protocols in our showrooms and warehouses, as well as contactless payment options for a safer shopping experience. Additionally, we offer online shopping with worldwide shipping, ensuring customers can enjoy our products from the comfort of their homes. These measures reflect our commitment to providing a safe and enjoyable shopping experience for international visitors during the Dubai Shopping Festival and beyond,” says Snowball. <img src='https://erp.adgully.me/artical_image\3b87a24fb030c59167343283a76d70fe.png' class='content_image'>The high standards of safety we’ve been following across all REDTAG stores in the Middle East will apply to our participation in the DSF 2023 too, says Shehbaz Shaikh, Chief Retail Officer, REDTAG.“Moreover, we have the utmost confidence in the ability of the organizers to provide festivalgoers of all ethnicities a safe and secure experience. The UAE government’s hands-on involvement in the festival should allay any lingering fears a potential festival goer might have,” he adds.  <img src='https://erp.adgully.me/artical_image\1d5565a565a777a5294288a2cec8716c.png' class='content_image'>As the Dubai Shopping Festival approaches, a spotlight shines on brands that have mastered the art of integrating local culture into their products, creating a unique and immersive shopping experience. Brands are planning to celebrate the rich tapestry of Dubai's heritage, in which tradition is woven into the fabric of our offerings.One of REDTAG’s important value propositions is the “glocal” approach — the interpretations of global trends through the lens of local cultural sensibilities, says Shehbaz Shaikh.“Years of specialization in this approach have empowered us to achieve a harmonious balance in our designs, effectively catering to Dubai's multicultural diaspora. REDTAG, in particular, has demonstrated exceptional prowess in the realm of "modest fashion" by skillfully integrating the distinctive elements of the historical Arabian textile culture. These endeavors are prominently showcased during special events, such as the Dubai Shopping Festival,” he adds.Dubai's rich cultural diversity is a significant inspiration for our brand, says Richard Snowball.“We celebrate this by curating a wide range of products that cater to various tastes. With designers from different parts of the world, including Arabic, European, and Asian, we offer a diverse and inclusive selection. While we are in the process of finalising our events plan, we are excited to announce that we have cultural events and collaborations in the pipeline for the festival. Shoppers can look forward to unique experiences that showcase the cultural vibrancy of Dubai and our commitment to offering something for everyone at Royal Furniture,” he adds.A data-driven retail odysseyIn the bustling retail arena, data analytics emerges as the unsung hero, empowering brands to craft tailored experiences that resonate with each shopper. So the fundamental question is: How does data analytics elevate the art of personalized marketing, enabling retailers to forge stronger connections with festival-goers?Yet, in a retail terrain that constantly evolves, the challenge lies not only in understanding current trends but also in predicting future shifts. What are the strategies employed by leading brands to keep their data analytics arsenal sharp and up-to-date. How do they navigate the ebb and flow of consumer preferences, ensuring that their offerings remain a beacon of relevance during the festival's whirlwind of shopping excitement?Furthermore, predictive analytics, a tool that acts as the crystal ball for retailers, allows them to forecast demand and make informed, data-driven decisions. Predictive analytics plays a crucial role during the Dubai Shopping Festival, uncovering the ways in which it transforms retailers into visionaries, anticipating trends, and navigating the festival's dynamic retail landscape with confidence.Data analytics is instrumental for retailers to engage with shoppers effectively during peak seasons like the Dubai Shopping Festival while providing a differentiated and personalized marketing approach that can drive an enhanced customer experience, says Karl Crowther, VP, MEA, Alteryx.<img src='https://erp.adgully.me/artical_image\4a6df1ae5ebfa083eaeb0c553af32448.png' class='content_image'>"Utilizing the wealth of available data to analyse customer behaviour, purchase history, and preferences empowers retailers to curate personalized promotions and recommendations. This not only ensures customer loyalty but also fuels revenue growth. In contrast to the challenges faced by traditional brick-and-mortar retail strategies, the sustained triumph of online shopping is underscored by the array of e-commerce technology investments. This is evident in the forecasted growth of the MENA market, projected to reach $57 billion by 2026," says Karl.According to him, during peak seasonal periods like the Dubai Shopping Festival, leveraging historical sales data, current trends, and consumer behaviours is vital to anticipate demand and manage inventory more effectively. Retailers can drop poor-performing products while filling relevant gaps with high-demand products, leading to greater efficiency and customer satisfaction.“Keeping data analytics strategies current to meet the ever-changing needs of consumers requires continuous innovation, including integrating real-time data and applying AI and machine learning in an agile manner to adapt quickly to new trends. With data-driven insights so critical to unlocking the full potential of customer data, retailers are optimising the shopping experience by blending online and offline experiences using the power of data to predict trends and answer vital questions for their retail strategies. But to gain faster insights, retailers must invest in the right analytics and AI tools that bridge the functional gap between analytics teams and business teams — they must empower business users and decision-makers with tools that allow them to explore data without relying on IT or data scientists,” he concludes.For retailers, data analytics goes a long way in understanding their target consumers, points out Bhavesh Talreja, Founder & CEO, Globale Media.According to him, demographic profiles can be analysed using data to understand factors like age, gender, education, employment status, income levels, etc. Then, personalized marketing during a major event like a DSF can be highly effective in engaging and converting customers.<img src='https://erp.adgully.me/artical_image\3bfee046296b06bd9f268944471f0654.png' class='content_image'>According to him, some personalised marketing strategies to consider during DSF are:Customer segmentation: Divide your customer base into segments based on demographics, shopping behaviour, and preferences. This will allow you to create personalized offers and messages for each group.Personalised Offers: Offer discounts, promotions, and deals that are tailored to each customer segment. For example, you can provide loyal customers with exclusive discounts, while newer customers may receive welcome offers.Email marketing: Use email marketing to send personalised messages and promotional recommendations to your subscribers. You can not only analyse their past purchases and browsing history to suggest relevant products but also expand the impact of content marketing.Retargeting Ads: Implement retargeting ads on social media and other online platforms to remind visitors of products they've viewed on your website. These ads can be highly personalised based on the user's behaviour. Unlike typical ads, retargeting ads ensures a higher probability as the visitor has been in contact already.Customized content: Create customized content, such as blog posts, videos, or social media posts, that aligns with the interests and preferences of your target audience. Then follow it up with data analytics to identify what topics resonate most with your customers.Personalised messaging: Use customer names and offer personalized product recommendations in your marketing materials. Tailor your messaging to align with the values and interests of your customers.Location-based marketing: The epitome of being in the right place at the right time, and leveraging geolocation data allow you to send targeted offers and promotions to customers in real-time as they shop in physical stores or explore the DSF area. This strategy proves highly effective for retailers with a notable offline presence.Mobile apps: If you have a mobile app, fire personalized push notifications to mobile users with relevant offers and information during DSF.Social media engagement: You can interact with customers on social media platforms. Respond to their comments and direct messages, and engage in conversations to build a strong personal connection with your audience.Loyalty programmes: Encourage repeat business by offering personalised rewards and discounts through a loyalty programme. Recognize and reward loyal customers during DSF.Personal shopper services: You can also consider offering personal shopper services to help customers find the right products during DSF. These can be tailored to individual preferences and budgets.Predictive analysisBhavesh Talreja further says that predictive analytics encompasses the use of statistics and modeling techniques to make predictions about future outcomes and performance. In a highly competitive industry such as retail, it helps retailers look at current and historical patterns and determine if those patterns are likely to emerge again in the future.Demand forecasting: Predictive analytics can analyze historical sales data, taking into account factors like previous DSF performance, seasonality, and economic indicators, to forecast demand during the festival. Retailers can predict which products will be in high demand and adjust their inventory accordingly.Inventory management: With Predictive analytics, retailers can optimize their inventory. This can help avoid overstocking or understocking and eventually dead stock. This ensures right products in right quantities to meet customer demands and minimizePricing strategies: Predictive analytics can help retailers optimize pricing strategies during DSF. By analyzing historical data and customer behavior, retailers can set competitive prices that attract customers while still maintaining profitability.Personalised marketing: Retailers can use predictive analytics to create personalized marketing campaigns. Consumer data is abundant and can be used as a leverage to create content, advertisements and strategies to better reach potential customers. By analyzing customer data and preferences, retailers can send targeted promotions and recommendations to individual shoppers, increasing the chances of sales. Additionally, it can help predict a lead's likelihood of moving down the funnel to purchase.Supply Chain Optimization: Predictive analytics can assist retailers in streamlining their supply chains. By predicting demand and identifying potential bottlenecks, retailers can ensure that products are readily available during DSF and minimize delays. This helps businesses optimize processes and resources and improve decision-making.Store layout and staffing: Retailers can use predictive analytics to optimize their store layout and staffing based on expected foot traffic and customer behaviour patterns. This can help create a more pleasant shopping experience for customers and improve overall operational efficiency.Fraud prevention: One of the biggest challenges is frauds, but predictive analytics can be used to detect and prevent fraud during DSF. Retailers can analyse transaction data in real-time to identify suspicious activities and reduce the risk of fraudulent transactions.Customer insights: Retailers can leverage predictive analytics to gain insights into customer behaviour, preferences, and trends. This information can be used for product selection, marketing campaigns, and improving the overall shopping experience.Competitor analysis: Retail is a highly competitive industry; so staying on top of your competition is most essential. Predictive analytics can also help retailers monitor and analyze the strategies of their competitors during DSF. By staying informed about competitor pricing, promotions, and inventory, retailers can adjust their own strategies in response.Post-event analysis: After DSF, retailers can use predictive analytics to assess the effectiveness of their strategies and identify areas for improvement. This information can be used to refine their approaches for future events.Photo Teeraza88/Wikimedia Commons

It's that exciting season when shopaholics worldwide set their sights on Dubai for the upcoming Dubai Shopping Festival (DSF). In the heart of the bustling metropolis that is Dubai, where commerce and culture seamlessly intertwine, the DSF takes center stage as one of the most anticipated shopping events on the global shopping calendar.In this two-part series, Adgully Middle East delves into the profound impact of the DSF on the marketing strategies and sales dynamics of brands. Beyond the metrics, brands unravel the arresting allure of the festival, offering a glimpse into their distinctive offerings and its commitment to sustainable practices.In fact, the DSF isn't just an event. Known for its unique shopping experiences, DSF is a pivotal juncture that reshapes marketing landscapes and sales trajectories. Let us unravel the strategic dance between the DSF and various brands' marketing and sales blueprint. Discover how this annual spectacle influences their approach and what exclusive promotions await shoppers in the upcoming festival.Let’s find out how the DSF has impacted brands’ marketing and sales strategy, and what special promotions or offers can shoppers expect during the upcoming festival.Sunny Yang, General Manager at TCL MEA, is gung-ho about the DSF. She says: “We consider the Dubai Shopping Festival (DSF) as one of the biggest events for shoppers and we have always come up with our best possible offers and promotions during this time. It gives a tremendous boost to the TV sales and around 25-30 % of our Q4 sales happen during the DSF. Shoppers can expect big offers on our QLED and big-size TVs during this time.”<img src='https://erp.adgully.me/artical_image\87b0436ce62f1d0310211999cb0d590a.png' class='content_image'>Shehbaz Shaikh, Chief Retail Officer, REDTAG, informs that REDTAG’s ongoing offers for Singles’ Day and Black Friday — up to 60% off, as well as an extra 60% off of the second item on the website and “Half Payback” on every AED 300 spent at the physical stores — will be repackaged for the DSF. REDTAG is an apparel and homeware label launched in 2006.Besides discounts, he adds, the company’s strategy for DSF involves providing access to a wide array of fashion and homeware products, in line with festival-goers’ broad-based expectations.“Due to the festival’s massive footfall, it’s a unique opportunity to engage and onboard new customers and feel the pulse of the market. As a customer-centric brand, that opportunity to engage is what we are most eagerly looking forward to.”<img src='https://erp.adgully.me/artical_image\96360ab654779bb364365d1accfcc193.png' class='content_image'>Richard Snowball, General Manager for Retail at Royal Furniture, is enthusiastic about the upcoming Dubai Shopping Festival.“We are incredibly eager to showcase our products in more diverse ways across various mediums. We are preparing well in advance for marketing to position our brand as the destination for furnishing requirements, where we are adding a new set of products relevant to festive vibes. As for special promotions and offers during the upcoming festival, we have some fantastic deals lined up for our shoppers. We are offering special gift discounts of up to 75% off on a wide range of products, making it the perfect opportunity for customers to revamp their homes and indulge in some retail therapy. Additionally, we will have daily special offers, ensuring that our customers have something new and exciting to look forward to every day of the festival. These promotions and discounts will not only attract shoppers but also enhance their shopping experience with our brand during the Dubai Shopping Festival,” Snowball adds. <img src='https://erp.adgully.me/artical_image\e08154073e3292c509f241c00a25913c.png' class='content_image'>What’s in store?Brands, such as TCL, have prepared a lineup of products to be launched during the DSF.TCL, says Sunny Yang, is planning to launch its premium 98-inch TV range in different categories like UHD, QD Mini LED TV during the Dubai Shopping Festival.REDTAG’s 'Winter Moments', the seasonal specialized collection, will be the mainstay of the company’s participation at the DSF 2023, says Shehbaz Shaikh. According to him, the new Winter collection exemplifies "functional fashion", a branch that strives to balance the function of the apparel with its form — a priority for the cold season. “In 'Winter Moments', we have masterfully incorporated wintry colours like brownstone, vintage design elements, and contemporary prints, such as that of superhero characters from Disney, Marvel, and DC. Those specialized collections will be joined by year-round offerings in fashion and homeware,.” he adds.Richard Snowball says that Royal Furniture has an exciting lineup for the Dubai Shopping Festival, featuring a wide range of new products, including dining tables, bedrooms, coffee and lamp tables, all at unbelievable prices. “Our spotlight item is the launch of a brand-new sectional sofa, along with a variety of accessories, all available at special festival prices. Royal Furniture’s exclusive offerings will surely attract shoppers and tourists seeking unique and stylish furnishing options during the festival.”Consumer trendsIn the vibrant tapestry of the DSF, retailers find themselves at the intersection of tradition and innovation. As the retail landscape continues to evolve, several key trends and consumer behaviors have surfaced, demanding the attention of savvy retailers. In essence, the DSF is not merely a marketplace; it's a dynamic arena where retailers must adapt to the nuanced rhythm of consumer preferences, seamlessly blending tradition with innovation to create an unforgettable shopping journey.From 8th December 2023 to 14th January 2024, Dubai will become the 'shopping capital' of the world, states Bhavesh Talreja, Founder & CEO, Globale Media.“It is one of the leading cities in the Middle East in innovation and development, and the Dubai Shopping Festival has accompanied that growth journey. The organized integration between shopping from retailers in Dubai and rejoicing experiences through multiple modes of entertainment is a key point of differentiation as no other international festival has managed to create a full integration as the DSF,” says Talreja. <img src='https://erp.adgully.me/artical_image\a93a611e2cca35a5ca976827426d949c.png' class='content_image'>According to him, the key distinctive factors of the DSF are:Luxury shopping: The DSF boasts the crème de la crème of luxury brands, chic boutiques, and renowned retailers. From watches, perfumes, and electronics to home decor and gold jewellery, shoppers can shop at irresistible prices.Online shopping: Using the DSF, many retailers offer online deals and promotions, allowing people to shop from the comfort of their homes.Extended shopping: With night markets, longer business hours, and increased government support of DSF, shoppers can tap into the ultimate retail experience day and night.Discounts: For the DSF to become a shopper's dream destination, massive discounts and promotions play a significant role in attracting shoppers all over the world.Entertainment: Even though 'Shopping' is in its name itself, the festival is also marked by a range of exciting activities including live shows, celebrity performances, concerts, fireworks, street shows, and many more to entertain visitors for 38 days.Family-friendly activities: Apart from the incredible deals and discounts on offer, the DSF also organizes family-friendly activities and family-themed entertainment. Some of these are film screenings, funfairs, and games for children. This encourages entire families, i.e. people of all ages, to travel to Dubai for the month-long festival.Raffles and prizes: Many retailers and malls run raffle draws and prize giveaways where shoppers can win brand-new cars, gold, and millions of dirhams in cash prizes.SustainabilityAs consumers place a growing emphasis on sustainability and ethical shopping, brands are dedicated to being a trailblazer in responsible commerce, by prioritizing eco-friendly practices and technologies in both products and operations during the DSF.TCL takes great pride in its commitment to sustainability and is dedicated to integrating eco-friendly practices and technologies into both its products and operations, says Sunny Yang.“Under the global banner of the #TCLGreen campaign, we are spearheading a transformative initiative to inspire greatness and foster a more environmentally conscious planet for all. The #TCLGreen initiative has received worldwide recognition, serving as a symbol of our steadfast dedication to sustainability within local and global communities. In pursuit of these sustainability goals, we offer a range of environmentally responsible products that include the TCL Mini LED C845, the TCL FreshIN Air Conditioner, the TCL Eco Fresh Refrigerator, and our TCL Front Load Washer, which excels in providing advanced hygiene care. At TCL, we are committed to making eco-conscious choices accessible to our customers and are continuously innovating to minimize our environmental footprint across all facets of our business operations,” says Yang.Richard Snowball adds that Royal Furniture is committed to sustainability and responsible shopping.“A prime example is our sofa and bed collection, along with our locally manufactured mattresses. By producing these products within the UAE, we significantly reduce our carbon footprint, as we import only the raw materials needed for manufacturing. We take pride in being a "Made in UAE" product brand, contributing to a more eco-friendly approach in the region. While we don't have specific eco-friendly initiatives planned for the festival, our ongoing commitment to local production aligns with our sustainable and responsible shopping practices,” he explains.REDTAG has launched ‘Anytime, Anywhere Exchange’ as part of its ethical and responsible retailing, says Shehbaz Shaikh.“Under that first-of-its-kind initiative in GCC, customers can buy a product at any of our stores and return it at any other REDTAG store in the country, even after a decade, as long as it remains unused and labelled. ‘Anytime, Anywhere Exchange’ is a shining example of our convenience-led, customer-centric approach,” says Shaikh.Photo (Ibn Bathutha Mall of Dubai) by Challiyil Eswaramangalath Pavithran Vipin

CheckRewards, an innovative cashback service fuelled by cutting-edge machine learning technology, is entering the MENA region. Backed by a $1.2 million investment from the Mitgo Group, CheckRewards is set to redefine the cashback experience for both users and businesses across the Middle East and North Africa.CheckRewards plans to become a leading player in the cashback industry, offering a revolutionary omnichannel platform that seamlessly connects consumers with brands, both online and offline. The company aims at partnering with 50 major FMCG, retail and food brands, including industry giants like Noon, Amazon, Sharaf DG, Samsung, Dyson, Starbucks and H&M.For users, CheckRewards isn't just another cashback app. Instead, it's a smart-shopping companion that assists with overall budget management. The app provides access to exciting promotions, cashback rewards for everyday purchases and receipt scans, as well as robust expenditure tracking to help users keep on top of their finances.For brands, CheckRewards represents an opportunity to engage with customers through an innovative cashback tool, allowing for the quick launch of promotions without the need for complex technical integration. This enables brands to precisely target specific audience segments based on user preferences, ultimately driving an increase in average purchase value, sales volume and customer loyalty.CheckRewards' growth plansThe CheckRewards team has already launched similar projects in Eastern Europe and achieved significant milestones, boasting over 5 million users and 180 million in-app purchases. Following the successful launch of the MVP in the UAE, which demonstrated strong audience interest, the team has made the strategic decision to venture into the MENA market.MENA presents a tremendous opportunity for CheckRewards, as the popularity of cashback services within the region continues to grow. According to a Statista report, in 2021, retail sales in the United Arab Emirates alone were estimated at approximately 74 billion U.S. dollars, with forecasts predicting a substantial increase to 114 billion U.S. dollars by 2026.CheckRewards is committed to building strong partnerships, both globally and within the MENA region. In its first year, the company plans to collaborate with 50 major FMCG, retail and food brands, while also exploring partnerships with local banks to offer users a seamless money withdrawal experience.CheckRewards has already launched Android and iOS apps in the UAE that implement cutting-edge receipt recognition technology. Future expansion plans include finding investment partners to enter Saudi Arabia and other key MENA countries.Investment and support from MitgoMitgo Group, an indispensable partner on CheckRewards' journey, has made a substantial $1.2 million investment into the project. In addition to financial backing, Mitgo Group will provide wide-reaching networking opportunities and regional expertise. This unwavering support reflects both the potential of CheckRewards and Mitgo Group's dedication to fostering innovative tech businesses.Alexander Bachmann, CEO of Mitgo Group:"We recognise the immense potential within CheckRewards and firmly believe in their vision for the MENA market. Artem is an exceptional founder and, when he approached us for investment in the seed round, we didn't hesitate. This strategic collaboration is well-positioned to reshape the cashback landscape in the region, offering unparalleled opportunities for both consumers and businesses. At Mitgo Group, we are committed to supporting the CheckRewards team as they progress in their project and seek further investment to expand into new markets."Artem Ostapenko, CEO of CheckRewards:"We are thrilled to introduce CheckRewards to the MENA region, where the demand for cashback services is on the rise. CheckRewards stands as a unique solution, presenting remarkable advertising opportunities, including geo-targeting and customer preference-based targeting. We are eager to transform the cashback experience for users and foster business growth in this dynamic region. Our plans include securing the next round of investments for expansion into new markets, with a focus on the KSA."

Abu Dhabi: The Authority of Social Contribution – Ma’an in partnership with startAD, the Abu Dhabi-based startup accelerator powered by Tamkeen and anchored at NYU Abu Dhabi (NYUAD), has launched the inaugural edition of the Abu Dhabi Social Entrepreneurship Forum.The Abu Dhabi Social Entrepreneurship Forum highlighted pressing factors of social entrepreneurship on a local and global scale, and the importance of upskilling youth to contribute to the cause, through a series of roundtable discussions and workshops.The event was attended by 150 people including government officials, faculty and students, NGOs, investors, social entrepreneurs, startup founders and more. Panel discussions were held on the topics of healthy lifestyles and youth for climate action, along with a think tank brainstorming session looking to the future, showcasing 12 local and international social enterprises, including 10 alumni from The Authority of Social Contribution – Ma’an.  This comes as part of a three-year partnership to develop Abu Dhabi as the global centre of social innovation. Ma’an and startAD, powered by Tamkeen and anchored at NYU Abu Dhabi, joined hands to offer a unique chance for early-stage entrepreneurs to develop their social impact startups and scale into social enterprises through the Ma’an Social Incubator (MSI). Designed to boost innovation and facilitate knowledge sharing, this year’s MSI runs under the theme of sustainability to align with Abu Dhabi’s Vision 2030 and the upcoming COP28.His Excellency Salem Ali Al Shamsi, Social Incubation and Contracting Executive Director of The Authority of Social Contribution –Ma’an, said: “Today’s forum underlines The Authority of Social Contribution – Ma’an’s aim to support innovative social enterprises to accelerate the growth and development of a diverse and highly effective Third Sector in Abu Dhabi. Serving as a hub for passionate individuals who understand that entrepreneurship can be a powerful force for good, the forum encouraged knowledge sharing between like-minded people.In line with the Government of Abu Dhabi’s ongoing commitment to sustainable social development, we aspire through the Ma’an Social Incubator to encourage innovation and social entrepreneurship to develop solutions to social, cultural, or environmental challenges and achieving long-term positive impact in our community.”Through collaborations with the Third Sector, government, and private entities, Ma’an has supported various projects in education, health, environment, and social sectors to ultimately amplify a culture of social participation, while aiming to strengthen Abu Dhabi’s position as a key destination.Managing Director of startAD Ramesh Jagannathan added: “We are delighted to witness the fruits of our collaboration with the Authority of Social Contribution – Ma’an, as we launch the inaugural edition of The Social Entrepreneurship Forum. The event embodies our shared goal of addressing the critical challenges that social entrepreneurship faces, both in our local communities and on a global scale. The need to arm our youth with the essential skills and knowledge to make a meaningful contribution to this mission is of paramount importance. We proudly facilitated connections between investors, student entrepreneurs, and academic institutions, creating a dynamic platform for all to engage and collaborate.“The foundations we have laid during this forum are a testament to our dedication to see social entrepreneurship flourish, and our commitment to empower the youth of today to be the change-makers of tomorrow,” he added.Aiming to bridge the gap between investors, student entrepreneurs, and academic institutions, the forum serves as a platform for diverse stakeholders and UAE-based budding and established social enterprises to collaborate and foster a culture of social innovation.In light of the upcoming COP28 summit, students, entrepreneurs, investors, and government bodies had the unique opportunity to connect and share insights about youth engagement’s vital role around climate action in the Middle East. Topics for discussion included the contribution of the UAE’s social entrepreneurship policies to the achievement of the United Nations’ Sustainable Development Goals.Furthermore, the forum provided university students with opportunities to learn about social entrepreneurship and receive accelerator coaching from industry experts. It also connected social entrepreneurs with angel investors to help provide seed funding for promising business ideas.

In this exclusive interview with Paul Wright, General Manager of Western Europe and MENAT at AppsFlyer, we delve into the intricacies of mobile advertising in the face of Google and Meta's dominance in Android non-gaming and remarketing. Wright advocates for diversifying ad campaigns beyond the top two giants, emphasizing the potential of other quality media sources. As we explore the role of Chinese media sources like Xiaomi, vivo, and oppo on a global scale, Wright highlights their strength in driving both volume and quality. Amid economic downturn challenges, changing media source rankings, and the evolving iOS ecosystem, Wright provides insights into building and maintaining strong client relationships through media diversification.“For marketers, selecting the best media partners is particularly important on iOS because of its high-quality audience. However, privacy-driven fragmentation in measurement has only created more uncertainty, increasing the need for accurate performance rankings for the platform,” he says.The conversation concludes by addressing the shifts in rankings for Android gaming and remarketing categories, emphasizing AppsFlyer's neutral stance in advising clients and the importance of actionable insights backed by data. Excerpts:With the dominance of Google and Meta in Android non-gaming and remarketing, how would you recommend diversifying and optimizing ad campaigns to achieve better results for AppsFlyer clients?While it's true that Google and Meta dominate the non-gaming and remarketing segments on Android, this shouldn’t mean marketers should rule out other quality media sources. As highlighted in our report, there are many others that can offer good ROI, so I would definitely recommend looking beyond just the top two. I would also advise expanding to other channels to drive mobile app growth. For example, this year we have seen Connected TV start to show promising results (although it should be noted that at this time, user acquisition and remarketing are not yet supported).How do you see the role of Chinese media sources like Xiaomi, vivo, and oppo in the global market, and how should AppsFlyer position itself to leverage their scaling abilities?At present, we can mainly see that their strength lies in driving scale (volume) as these devices are becoming increasingly popular worldwide, and especially in developing markets, thanks to their relative cost-effectiveness. This is evidenced in the fact that Xiaomi, Vivo and Oppo are ranked 4th, 5th and 7th, respectively, globally in non-gaming. It is worth noting too that Xiaomi in particular shows great quality among life and culture apps in the Middle East as well, where it is ranked 3rd in the power ranking for this segment. So it isn’t just about volume, but also quality, as we see high power rankings for these media sources for life and culture apps in other regions like Southeast Asia and Latin America.For marketers, it's important to recognise that these media sources have high preload installs potential as apps can be preinstalled on these devices by the manufacturer. These installs are given the highest priority in attribution. This means that if a user engages with other campaigns before opening the app for the first time, the preload campaign is still awarded the attribution. In line with this, other engagements are regarded as assisted installs.Can you elaborate on the significance of Apple Search Ads functioning independently of SKAN and deterministically attributing users regardless of ATT consent? How might this impact the future landscape of mobile advertising attribution?This means that for users attributed to ASA, you have the full range of features and measurements provided by the lifetime value (LTV) attribution model — just like in present day Android, or pre iOS 14.5 iPhones. This media source has full data granularity giving it a significant edge over its competitors.How would you build and maintain strong relationships with key clients in light of the challenges posed by the economic downturn and changes in media source rankings?My advice to marketers is to prioritise media diversification. As the world continues to bounce back following bouts of economic uncertainty, marketers and media owners cannot afford to make the wrong decisions — especially when it comes to media source budget allocation. Only four of the top 20 media source players saw budget increases this year; costs of media continue to fluctuate; and channels like CTV are leading ecosystem players to quickly adapt and think outside of the box to reach consumers.For marketers, selecting the best media partners is particularly important on iOS because of its high-quality audience. However, privacy-driven fragmentation in measurement has only created more uncertainty, increasing the need for accurate performance rankings for the platform.Given the shift in rankings for Android gaming and remarketing categories, how would you collaborate with clients to tailor strategies that align with their specific goals and market dynamics?At AppsFlyer, we are agnostic to media sources and maintain a neutral stance when advising clients. Our expertise lies in empowering them to measure the impact of their campaigns and then backed by data, they are enabled to tailor their collateral and choice of network to maximise effectiveness and outcomes.Ultimately, marketers must recognise that whilst the index provides the industry with valuable insights and direction, this is only half the equation. AppsFlyer’s products and solutions are what enables these Performance Index insights to become actionable.Furthermore, as the players in the advertising landscape and ecosystem continue to shuffle and evolve, it highlights the need for advertisers to ensure they are working with mobile measurement partners (MMPs) who hold the broadest and most advanced integrations with these partners.AppsFlyer has been releasing the Performance Index since 2015. How would you ensure that the company stays ahead of industry trends and continues to innovate in the rapidly evolving mobile advertising landscape?We are committed to our customers and the industry which is why we expend significant efforts and resources in continuously monitoring the market and conducting and sharing highly informative research. This enables us to stay ahead of market dynamics. Combined with the fact that we are extremely receptive to customer feedback, this translates to a market-leading ability to evolve our solutions in line with the directions in which our industry is heading. We also collaborate with top media sources and industry leaders to maximize the value to our customers and help advance our industry as a whole.

Dubai, UAE: Mastercard’s Borderless Payments Report 2023 reveals that 48% of people in the UAE expect to send cross-border payments more frequently in the next 12 months, while 36% are likely to receive more cross-border payments in the same period.Globally, the report indicates that two in five (40%) senders and half of receivers intend to use cross-border payments more frequently over the same period, while approximately half plan to increase the value of their transactions.The findings from Mastercard’s third Borderless Payments Report draw on the views of over 11,000 consumers and small businesses across 15 markets in the Americas, Europe, the Middle East, Africa and Asia.The report results show that lower fees, speed and a simple process are the key factors for people in the UAE when choosing a brand or company to use for cross-border payments. According to the report, over half (53%) of respondents in the country said lower fees for sending and receiving money were crucial, while 52% expressed a preference for delivering funds quickly, and 41% were seeking a simple remittance process.“The UAE is home to a sophisticated community of consumers and businesses that rely on cross-border payments to support their everyday needs. Our latest findings show that these payments continue to play a vital role for many across the country, with our research highlighting the importance of affordability and speed to those we serve. We remain committed to leveraging our advanced portfolio of solutions to provide the UAE population with fast, seamless, cost-effective and secure remittance services,” said Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman, Mastercard.At a time when digital transformation and the digitization of financial services has placed an emphasis on greater security, 33% of UAE respondents stressed the importance of keeping personal information secure, while 24% called for fraud protections to be in place.In terms of the growth of the small and medium enterprise (SME) sector in the UAE, the research also reveals that 80% of SMEs in the country are actively planning to do more international business in the future. The majority – 96% – of small businesses are using more international suppliers and services than they were 12 months ago.Notably, 82% of SMEs in the UAE use an app to make cross-border payments — the fourth-highest percentage across the markets surveyed. This number shows the highest growth among all countries participating in the research – up 27% compared to 2021.Mastercard’s technology and innovative solutions enable its customers to move money and data quickly and securely, both domestically and internationally. The company’s suite of remittance-related products enables payments using its global network to be delivered to bank accounts, digital and mobile wallets, cards and cash-out locations across more than 180 countries and 150 currencies. In total, these services provide senders with access to more than 90% of the world's banked population and in near real time to more than 50 markets.The full Mastercard Borderless Payments Report 2023 is available here.

Houda Tohme has had a remarkable 22-year career in media and marketing, with her journey at Havas Media Middle East beginning in 2006. Over the years, she has demonstrated unwavering dedication and passion in her field of expertise. Notably, she has played a pivotal role in the impressive growth of Havas Media, leading the planning team with pride. Throughout her career, she has worked with prestigious brands such as Chanel, Puig, Coty, and Kia.In 2019, Houda Tohme achieved the position of Managing Director and later assumed the role of CEO at Havas Media, marking more than 13 years of invaluable service with the group. As an integral member of the management team, she oversees the media operations across the region. Her leadership reinforces the agency's mission to bring people and brands together through meaningful connections.In this exclusive interview with Adgully Middle East, Houda Tohme, CEO of Havas Media, reflects on her journey with the company and sheds light on the significant progress made by women in the Middle East. Her rise from leading the planning team to the highest executive positions is a testament to her commitment and substantial contributions to the company's growth. Excerpts:Could you please describe your professional journey and share what or who inspired you to reach your current position?In 2002, my media journey started in Dubai as a media planner. Over the years, I've worked with diverse clients, ranging from FMCG giants to luxury brands. I began as a Media Manager at Havas with a team of no more than 10 people. I was able to play an active role in growing the agency into a team of 250+ professionals across five GCC markets, making us one of the top five agencies in the region.I am very fortunate to be part of an organization that doesn’t just recognize the dedication of its employees but actively nurtures their potential. This approach not only motivates the workforce but also demonstrates the agency's commitment to fostering individual growth and empowering each team member to achieve their utmost potential.In your role as CEO of Havas Media, what are your main responsibilities, and what can you tell us about your experience with the organization over the years?My priority has always been and will always be my team, the heart and soul of our organization. We take pride in our unique culture rooted in integrity, transparency, and collaboration. I lead a skilled team, many of whom have been with us for over a decade, seamlessly embodying our values. I focus on business development for growth and client retention, highlighted by the most recent successful partnerships like Nakheel, Aujan, and LG Electronics. And I also oversee refining our product, and ensuring it stays ahead of the curve across the region.What are your thoughts on women's empowerment in the Middle East, and how have you observed changes in this regard over the past decade?The region has made significant progress in promoting women's rights and opportunities for their advancement. The UAE serves as an exemplary model for women's empowerment for the entire Middle East. With a strong belief in the pivotal role of women in society, the UAE boasts a thriving community of women entrepreneurs who own thousands of businesses valued at AED60 billion1. Women in the UAE also occupy two-thirds of public sector positions, including 30% in senior leadership roles2, and an increasing number in ministerial roles.Remarkably, since 2018, Saudi Arabia has implemented substantial changes to champion the empowerment of women in the kingdom as part of the overarching societal reforms undertaken for vision 2030. Moreover, the percentage of Saudi adults actively participating in the economy has risen to 51.5%, with more than two million men and women now engaged in the private sector3. The first Arab woman to go on a space mission is a Saudi national, further highlighting KSA’s commitment to breaking new frontiers and advancing gender equality. These developments underscore the broader recognition of women's contributions throughout the Middle East and I believe we should all be proud of that.Being a media expert, what can you say about the new media marketing strategies adopted by Havas in the UAE?Our distinguished ‘village model’ is fundamentally client centric with creativity, innovation, and agility serving as the core pillars of our offering. This unique model allows us to offer tailored, flexible solutions based on our clients' ever-changing needs. It fosters an environment of collaboration and versatility, enabling us to bring together diverse talents and disciplines to solve a wide range of challenges for our clients. We are constantly evolving to stay at the forefront of the industry, embracing new solutions and approaches while staying true to our creative roots.Havas Media is recognized as one of the most successful communication companies. What distinguishes Havas Media from its competitors?At Havas Media, our reputation as a leading communications agency is rooted in an organizational culture that not only places our talented team at the core, but also creates an environment where individuals can truly thrive. This culture fosters a sense of innovation and collaboration, providing our passionate team the foundation and tools to thrive. It's this exceptional team, many of whom have been with us for over a decade, that serves as the cornerstone of our achievements.Furthermore, our forward-thinking approach ensures we stay ahead of the curve. We have a strong core product which is centered around building meaningful media experiences for consumers. In the recent years, we have expanded the breadth of our offer by bringing in new capabilities in commerce, content, and data. With our Havas market practice expanding into the Middle East, we're equipped to guide clients through the complexities and intricacies of the commerce ecosystem. We are actively enhancing our data offering and expanding our content pillar to anticipate and meet evolving client needs. This helps us create stickier and deeper relationships with our key partners.Can you provide details about a campaign that posed significant challenges but ultimately achieved great success?The Adidas Liquid Billboard campaign was an integral initiative that really stood out for us. This campaign is a testament to the power of collaboration, bringing together versatile talents across our village to solve a challenge facing the women of the region. We needed to go beyond conventional and create something truly ground-breaking. The outcome was the world’s first swimmable billboard, a bold and innovative concept that not only captured the attention of our target audience but also made a significant impact globally. It earned us, and the Middle East, one of only three Cannes Lion Grand Prix awards in the region's history while sparking discussions about body positivity and inclusivity in swimming.This campaign also demonstrated our passion about not just reaching audiences but also about creating meaningful and lasting difference to the people and the brands we work with.As an accomplished media professional, what advice would you offer to newcomers in the field on how to achieve success in their careers?In my journey as a media professional, I’ve learned that success in advertising and marketing goes beyond the perceived glamour and excitement of the industry. My foremost advice to those starting out is to ensure your career choice aligns with your interests and personal values. While it offers a dynamic and creative work environment, it is equally demanding and can be stressful.Pursuing a career merely for the sake of having a job can lead to demotivation and burnout. Therefore, it becomes important to carve a path that truly speaks to your passions and strengths, as motivation and a deep-seated commitment are crucial for navigating the demanding aspects of this industry and ultimately achieving success.What are your views about the statement ‘women can be better media experts as communication is their forte’?The notion that 'women can be better media experts because communication is their forte' is an interesting perspective, but it's important to approach such generalizations with caution. While it's true that many women excel in communication skills, attributing a specific skill set to an entire gender can be overly simplistic and overlooks the individual talents and capabilities of each person, regardless of gender. In my view, expertise in media and communication is not gender-specific but a result of individual talent, experience, and hard work. Both men and women can be equally skilled and effective in these roles. At Havas, we focus on harnessing the unique strengths and perspectives of each team member, fostering a diverse and inclusive environment where talent thrives, irrespective of gender.Where do you envision Houda Tohme in 2033? What goals or aspirations still linger on your professional bucket list, even with the numerous achievements you've attained?Looking ahead to 2033, I envision myself continuing to make a meaningful impact, not only in the media industry but in the broader advertising and marketing sector within our region. In an industry driven by human ingenuity and relationships, our actions hold the power to instigate subtle yet impactful changes. My aim is to cultivate environments that emphasize and prioritize collaboration, transparency, and ethics. I intend to actively participate in shaping a more positive and sustainable future, where human welfare is paramount.

VisitBritain, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/

Dubai Parks™ and Resorts and Real Madrid C.F. have revealed the name of the first ever Real Madrid-theme park: Real Madrid World.Set to open at the Middle East's largest theme park destination, Real Madrid World will welcome sports fans, families and friends who can look forward to adrenaline-pumping themed attractions, immersive experiences and fan engagement opportunities, celebrating football and basketball the Real Madrid way.Dubai Parks™ and Resorts and Real Madrid C.F. announce Real Madrid World as the first ever football theme parkInspired by the skills, winning spirit and values of the club, guests of all ages will be taken on a timeless journey to experience the past, present and future of the club. Here, guests will come face to face with icons from across different eras and share the passion of some of the heroic comebacks and greatest achievements that have created the legend of Real Madrid, both on and off the pitch.Real Madrid World promises to host new and exciting experiences for guests of all ages, including adrenaline-pumping rides, family-friendly attractions, themed food and dining, as well as unique retail stores featuring a collection of official Real Madrid merchandise, celebrating the club's history. Real Madrid World will be home to exciting experiences tailored for every thrill-seeker and fan.A 'world-first' addition to Dubai Parks™ and Resorts, the theme park will engage sports fans, families, and children, contributing to Dubai's status as a leading tourism destination.Dubai Parks™ and Resorts is the first theme park destination in the world to announce a major partnership with Real Madrid C.F. Details will be announced soon, including more information on the signature rollercoasters, food and restaurants, official retail stores, and the interactive and virtual skill games that will become part of the new theme park destination.

Yango, a tech platform, specializes in transformation of global technologies for local enrichment. By reshaping them into seamlessly integrated daily services, the brand connects world innovations with local communities to enhance daily experiences. Starting as a ride-hail service, the brand is growing at a tremendous pace, scaling and launching more services, and engaging with an increasingly larger number of audiences and markets.In an exclusive Interview with Adgully Middle East, Islam Abdul Karim, General Manager, Yango GCC, talks about Yango’s success as a ride-hail service, how the brand has grown tremendously in a year, and much more. Karim also shares Yango's partnership with Coca-Cola Arena, and its participation in the recent Gitex 2023.How has Yango adapted its ride-hailing service to meet the unique needs and preferences of customers in the UAE?To cater to the needs and preferences of UAE customers, Yango has tapped into the region's demographic shift, particularly with 60% of the population being under 25. Recognizing the appeal of ride-hailing services for younger audiences, Yango provides on-demand high-quality options at a good value for money that resonates with millennials and Gen Z, especially amidst changing petrol prices and a heightened focus on environmental concerns. Moreover, with services like the Kids class, Yango provides safe and specialized travel experiences for families, utilizing spacious cars available in Dubai such as the GMC, further attesting to our commitment to regional customization.Since transportation holds a substantial 24% share of global carbon emissions, Yango is also proactive in addressing sustainability goals, integrating EVs into their fleet in alignment with the UAE's vision for net-zero emissions by 2050. At the moment approximately 15% of our partners’ fleet is electric. This not only minimizes carbon emissions but also caters to the rising demand for eco-friendly transit solutions.Can you discuss any partnerships or collaborations Yango has entered into the region to enhance its service offerings?Yango is the official ride-hailing partner of Dubai’s Coca-Cola Arena. We provide premium ride experiences for concert and event attendees. Yango app users receive a 20% discount on their first ride to or from the arena, ensuring a convenient and memorable experience.We also recently participated in GITEX 2023, where our primary focus was to highlight successful growth of ride-hailing service in the UAE and our further plans to expand within the country. Along with this we also announced the new global operations office in Dubai Internet City for the Yango company, including but not limited to Yango ride-hailing, Yango Delivery and Yango Tech services. It will open this year.What challenges has Yango faced in establishing its brand and operations in the UAE, and how have you overcome them?One challenge in the UAE has been the prevailing trend towards private car ownership. However, projections show a significant rise in ride-hailing users, expected to reach 3.25 million by 2027. With our unique features, we've been able to offer a more convenient, economical and sustainable solution.How does Yango ensure the safety of both drivers and passengers, especially in the context of this region?The UAE gives great importance to road safety, and Dubai’s Road & Transport Authority regularly updates traffic laws to be stricter. In line with the country’s vision for safe roads, we have various safety features in the app including reckless driving technology and Safety Center in the app where passengers can access the SOS button, share their route with friends and relatives, or contact the urgent team which is available 24/7. Additionally, we plan to introduce in Dubai new safety technologies like the speed monitoring and driving style monitoring system to enhance safety further. These advancements prioritize the safety, comfort, and overall experience of everyone who uses Yango.Are there any upcoming features or services that Yango plans to introduce specifically for the Middle East market, like the recent one as Kids Service Class?Yango, as a technology company, is continuously innovating and introducing new services and products tailored specifically for the region’s market. One of the most exciting is Yasmina, an advanced Arabic-speaking human-like AI smart assistant. This digital companion goes beyond basic functions to transform the user experience with tailored, intuitive support for the region. Yasmina's human-like conversational skills are powered by a proprietary language model fine-tuned with input from content professionals in Riyadh, Jeddah, Dammam, and more, ensuring various dialect recognition.Sustainability is another area we're passionate about, especially given the UAE's ambitious vision. We're actively investing in enhancing systems that leverage the power of data analytics, AI, and Machine Learning to ensure optimal routing and reduce carbon emissions. The demand for EVs in the UAE is also on the rise, anticipated to increase by a CAGR of 30% leading up to 2028. We're exploring opportunities to integrate more EVs into our partner’s fleet aligning with the UAE's target to cut 40% of carbon emissions by 2030.Our presence in the region is expanding, with a new dedicated office space in Dubai Internet City slated to open by the end of 2023. This is part of our larger growth strategy, which also includes expansions in the UAE and even beyond the region, like Ethiopia.How does Yango ride-hailing service differentiate itself from other platforms operating in the region?Yango is a tech company dedicated to adapting global innovations into everyday services that enrich local communities. Operational in more than 20 countries, we have vast experience in transformation of technologies into daily services around the world and have tailored our services to the UAE market.As for our ride-hailing service, Yango stands out from others in the region through a combination of innovations and targeted service offerings at a good value for money. Our features, such as user-friendly apps, safety technologies integrated within the service, and partnership with Coca-Cola Arena, specifically address the challenges of the UAE clientele. We understand that we are not just providing a ride, but a tailored experience. This ensures we always stay ahead in providing unparalleled service.Can you share some stats or success stories that highlight Yango's growth in the UAE?We celebrated the one-year-anniversary of our operations in Dubai this September. We continue to experience 20% week-to-week growth at high season there and will expand to other emirates within the upcoming months.What is Yango's long-term vision for its operations in the Middle East, and how do you plan to achieve it?Vision of Yango ride-hailing service is to be at the forefront of smart urban mobility in the market and support urban connectivity goals. Our strategies include integrating state-of-the-art technologies, ensuring the high standards of safety, and exploring opportunities like incorporating electric vehicles (EVs), for example.

The conference at this year’s Global Media Congress, held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, will feature a stellar array of distinguished speakers, panellists and moderators from across government, media, academic and industry sectors.With the theme of ‘Shaping the future of the media industry’, the Global Media Congress takes place from 14-16 November 2023 at the Abu Dhabi National Exhibition Centre – ADNEC, Abu Dhabi. Through a packed and extensive programme of keynote speeches and open floor sessions, the conference promises to deliver a diverse range of original insights on key themes affecting the media sector.  Senior UAE government leaders scheduled to speak include H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, who will deliver the Inaugural Speech, and H.E. Omar Sultan Al Olama, Minister of State for Artificial Intelligence, UAE, who will also give a keynote address. Through the conference’s engaging and informative ‘fireside’ chat format, attendees will be able to benefit from discussions led by H.H. Sheikha Shamma bint Sultan bin Khalifa Al Nahy?n, President and CEO of the UAE Independent Climate Change Accelerators, and H.E Mona Al Marri, Director-General of the Government of Dubai Media Office (GDMO) in the UAE.Organized by Capital Events part of ADNEC Group in strategic partnership with the Emirates News Agency (WAM), the Second Edition of the Global Media Congress offers a critical platform for speakers to address leaders, business executives and professionals congregating from all over the world.Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM) and Chairman of the Higher Organizing Committee for the Global Media Congress, said: “The diversity and importance of core media subjects under discussion at Global Media Congress testifies to the quality of this event as one of the leading gatherings in its sector. We are delighted to host an excellent programme of high-level speakers at the conference who will help attendees to better understand the rapid evolution of the media sector and the opportunities that are available for current and emerging professionals.”With sustainability being one of the key focus areas of this year’s edition, a much-anticipated session on 'Content Production in the Era of Sustainability' will feature a fireside chats with Laura Nix, an Oscar-Nominated and Peabody Award-Winning Director, who is based in the USA.Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “This year’s Second Edition of Global Media Congress will feature a world-class line-up of speakers discussing essential topics related to the future of the media. Drawing on the expertise of leaders from across the government and private sectors, the conference at the Global Media Congress will further consolidate Abu Dhabi’s position as a global leader in hosting international events that set the business agenda.”In the context of another key conference focus area of innovation and the latest technologies in media, Professor Charlie Beckett, Professor of Practice and Director of Polis at the London School of Economics in the UK, will give a keynote presentation on the Polis/LSE Journalism AI project.

Abu Dhabi– Core42, a G42 company and the UAE-based national-scale enabler for cloud and generative AI, announced the launch of Jais 30B, the newest and most proficient version of its open-source Arabic Large Language Model (LLM). Featuring 30 billion parameters, this new iteration of Jais follows the release in August 2023 of the 13 billion parameter model, underscoring Core42's commitment to provide a rich linguistic and culture-focused generative AI experience for the over 400 million Arabic speakers worldwide.Jais, born from the collaboration between Inception - now converged into Core42 -, Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the world’s first graduate research university dedicated to AI, and Cerebras Systems, immediately set a benchmark in the Arabic LLM landscape. The model was trained on the Condor Galaxy-1 (CG-1) - one of the world’s fastest AI supercomputers, with 4 exaFLOPS of training compute, 54 million cores, and 64-nodes - built by G42 in partnership with Cerebras Systems. Jais 13B went from concept to fine-tuned, leading open-source model in less than four months. Notably, the production training run for Jais 13B was completed in 21 days on CG-1.The new Jais 30B model was trained on a substantially larger dataset than its predecessor, made of 126 billion Arabic tokens, 251 billion English tokens, and 50 billion code tokens and shows an increased performance across all key indicators. It offers 160% longer and more detailed answers in Arabic and a 233% increase in English, reflecting significant improvements in language generation. The model also presents better performance in summarization (53% in Arabic and 85% in English) and formatting (130% in Arabic and 134% in English). Jais 30B performance is now on par with monolingual English models and outperforms most open-source models in Foundation Model evaluations.Jais 30B’s enhancements have been tested and validated using heuristic, cross-model comparison, and human evaluations, showing that the responses of the model’s fine-tuned iterations outperform those of Jais 13B 96% of the time in Arabic and 97% in English.Reaffirming its dedication to responsible and safe AI practices, the developing team has also further enhanced its processes and policies to guardrail biases and the production of hateful or harmful content by the model, a process made easier by its open-source release.Jais’s versatility and unique capabilities in the Arabic language domain have already shown promise in applications across various sectors including telecommunications, energy, education, healthcare as well as innovative solutions for the marketing communications industry.Dr. Andrew Jackson, EVP, Chief AI Officer, Core42, said: "The launch of Jais 30B marks another significant milestone for Core42 and represents a giant leap forward for the Arabic-speaking world in harnessing the potential of generative AI. This release underscores the powerful synergy between Core42's technological leadership, our extensive partner ecosystem, and our shared dedication to pushing the boundaries of what's possible in the field of AI. I eagerly anticipate close collaboration with our customers and partners to explore new applications and continually enhance the model's capabilities, as we intensify our efforts to create top-quality LLMs for various other languages."Andrew Feldman, CEO and co-founder, Cerebras Systems said: “Less than eight weeks after we introduced Jais 13B to the global Arabic-speaking community, the Core42 and Cerebras teams have delivered a new state-of-the-art LLM that is more than double in size. Jais 30B leverages the incredible, massive compute of Condor Galaxy 1 to set another record in bilingual performance and impressively fast training time.”Jais 30B is available for download on Hugging Face.Hugging Face foundational model: https://huggingface.co/core42/jais-30b-v1Hugging Face chat model: https://huggingface.co/core42/jais-30b-chat-v1

Alex Malouf, the Board Director at PRCA MENA and Executive Director of Corporate Communications at the region’s first electric vehicle brand, is a prominent figure in the communication and PR industry in the Middle East. Apart from serving as a Board Director at PRCA MENA, he holds the position of Executive Director of Corporate Communications at the region’s first electric vehicle brand. With two decades of experience in the Middle East, Alex has resided in various countries across the region, including Saudi Arabia, Bahrain, Lebanon, Jordan, Syria, and the United Arab Emirates. In this exclusive interview with Adgully Middle East, Alex Malouf offers insights into his journey, transitioning from a journalist to his current roles. He shares his passions and deep-rooted appreciation for the communications and PR industry. Furthermore, he delves into the Electric Vehicle sector of the Middle East and expresses his enthusiasm for this evolving industry. Excerpts from the interview:Could you share your professional journey and some of your notable achievements with our readers?I’ve been an analyst, a journalist, and I’ve worked in a number of communication agencies (some local, some global), and I then moved client-side. I’ve had the good fortune of working with some incredible people, teams, brands and organisations. I’ve also lived through some remarkable changes, such as the introduction of social media, the growth of influencers, and the rise of key issues such as sustainability. What I'm most proud of is helping organisations better understand and benefit from the potential of communications. I have also been dedicated to advocating for important societal issues, including the environment, gender equality, education, and learning.You've earned various recognitions, such as being named the first communications innovator in the MEA region by the Holmes Report and identified as a Rising Star and potential future Chief Communications & Marketing Officer by Provoke Media. How have you managed and successfully played all these roles in your career?I’ve always taken everything one step at a time, be it in terms of my learnings and education, my career path or my volunteering. I’m guided by a belief that communications can be a force for good when done well and ethically, and that we need to encourage more young talent to enter the industry. If you do good work, the accolades will follow.As a communications leader for the first Saudi Arabian vehicle brand, what can you tell us about your experience working with a new industry?Communication is always exhilarating, regardless of the industry. What's truly thrilling is being part of the initial stages of a once-in-a-lifetime transformation of society. There's a multitude of tasks at hand, including engaging with diverse audiences to generate enthusiasm for electric vehicles, demonstrating how smart mobility can enhance transportation safety, and discussing the pivotal role of technology in concepts like autonomous driving. Sustainability and eco-friendly transportation are also essential aspects to consider. Given the wealth of activities in this realm, we must carefully tailor our messages for various groups.How have you witnessed the evolution of the Public Relations industry over the years, and what positive changes have you observed?I’ve worked in the profession in the region for two decades, and it’s been great to see the maturing of the sector. When I started here, the focus was primarily on media relations. Now, there’s much more thought about a wider variety of stakeholders, including employees, community relations, government affairs and the like. We are also tackling bigger issues, such as sustainability and purpose. We still have much more to do to ensure that communications has a seat at the leadership table in every organisation, but we are getting there.Could you share some recent marketing and communications strategies that you have implemented? What changes can we anticipate in the vehicle industry as a result?With the rise of electric vehicles, we are witnessing the biggest change we have seen in the automotive sector for decades. What we have to do is get consumers excited about these changes, and make them want to be part of this change. There are challenges, such as the higher initial cost of EVs, a lack of charging infrastructure, the lost cost of petrol in the Gulf and the need for incentives and subsidies. I’m a convert, and I love my EV. I want others to feel the same, and that’s why communications is essential to making a convincing case for people to shift to EVs.What is your vision for the future of the vehicle industry in the Middle East?I want to see safer, smarter, more sustainable mobility across the Gulf. I think we can lead the transition to an electric future. Communications will play a major role in making the case for this change, and I’m excited about what we can do to get the region’s public excited about what EVs will mean for them, our cities and countries.

In this exclusive interview with Adgully Middle East, Trevor Kuna, Chief of Transformation and Reputation at QNET, delves into the company's innovative direct-selling business model, its response to the evolving e-commerce landscape, commitment to quality and sustainability, and future plans for enhancing well-being and enriching lifestyles. Trevor Kuna provides valuable insights into the strategies that have helped QNET thrive in the dynamic world of e-commerce and the emerging industry trends that shape its future. Excerpts from the interview:QNET is known for its unique direct-selling business model. Can you explain how this model benefits both your customers and your independent representatives and how it aligns with your company's mission?QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced, more empowered life. Our direct-selling model aligns with the company's mission of empowering individuals, fostering entrepreneurship, and improving lives. It provides a vibrant platform where customers enjoy outstanding service, access exclusive high-quality products, and receive continuous support. Independent representatives can set up their businesses with minimal startup costs, benefiting from flexible schedules and simplified workflows, ultimately achieving financial independence while being part of a supportive community. Over and above that, QNET offers transformational opportunities to IRs (Independent Representatives) through mentoring, thus honing skills in personal development, sales, and leadership, to name a few.In recent years, the e-commerce landscape has evolved significantly. How has QNET adapted to these changes, and what strategies are you implementing to stay at the forefront of the industry in the region?In response to the evolving e-commerce landscape, QNET has implemented several strategies to stay ahead in the industry. Among these, our award-winning QNET mobile app takes center stage, playing a pivotal role in enhancing the overall shopping experience for our valued customers and distributors, anytime, anywhere. We understand that in today's digital age, mobile accessibility is paramount, and the app has been designed with that in mind. It has a user-friendly interface, making it easier for individuals to browse and shop for their favorite products. The mobile app not only simplifies the purchasing process but also offers a range of features, such as personalised recommendations, to make the shopping journey more convenient and enjoyable.Additionally, our transition to a 100% cloud-based computing infrastructure is a transformative step for QNET. The significance of this move lies in the agility and scalability it offers to our operations. Cloud computing allows us to adapt swiftly to changing market conditions, enabling us to scale resources as needed and keep up with the ever-evolving demands of the e-commerce industry. It enhances our efficiency and ensures a more seamless experience for our distributors and customers. With the cloud-based approach, we can also better utilize data and analytics, enabling us to make informed decisions and deliver a more personalized experience to our users. This shift not only streamlines our operations but also future-proofs our IT infrastructure, ensuring that we can continue to innovate and meet the expectations of our target audience in a dynamic digital marketplace.While focusing on customer experience, we place a strong emphasis on security to safeguard the trust and data of our customers.In line with the evolving e-commerce landscape, we've also ventured into social commerce, harnessing the power of social media channels for direct sales. QNET has expanded its online presence to international markets, tailoring its websites to accommodate different languages and currencies.These comprehensive strategies collectively enable QNET to adapt to the changing e-commerce landscape, ensuring adaptability and industry leadership while maintaining the highest standards of security and customer satisfaction.QNET offers a wide range of products and services across various categories. How does the company ensure the quality and authenticity of these offerings, and what steps do you take to maintain customer trust?QNET prioritizes the quality and authenticity of its exclusive products and services through a comprehensive approach that encompasses rigorous certification processes and transparent sourcing. At QNET, we are very particular when it comes to vendors and suppliers we work with, ensuring that our choices align with our ethical business practices and advocacies.Sustainability and ethical business practices are increasingly important to consumers. Can you share how QNET incorporates sustainability into its business operations and product offerings?Sustainability and ethical business practices are core principles at QNET. The company integrates sustainability into its operations and product offerings through various initiatives.QNET offers eco-friendly products utilizing sustainable materials, focusing on minimizing waste and using recyclable or biodegradable materials.For instance, QNET’s luxury brand, Bernhard H. Mayer, QNET’s luxury watch and jewellery brand, released cruelty-free, vegan leather straps in its Lurve collection watches. Very recently, at our V-Convention in Malaysia, we launched the OMNI watch collection, an exclusive line of designer watches made from recycled materials, resulting in unique, eye-catching timepieces that make a bold and sustainable fashion statement. Each stunning watch in the OMNI collection, named for the Latin word meaning “all,” incorporates an industry-leading 85% recycled high-grade stainless steel in its case, dial, buckles, and metal bracelets. Every recycled component is LEED- certified (Leadership in Energy and Environmental Design), a globally recognised standard of ecologically sound manufacturing and production.QNET also recognizes that responsible consumption goes beyond the product itself—it encompasses every aspect, including packaging. That's why QNET has embraced Forest Stewardship Council (FSC)-certified packaging.QNET is committed to ethical sourcing, ensuring that raw materials come from suppliers adhering to fair labour practices and environmental regulations. Bernhard H. Mayer's "Timeless Tanzanite Collection" features exceptionally rare gems, and all of them have been ethically and sustainably mined, in addition to supporting employees’ livelihood and the local Tanzanian mining industry.Additionally, the company actively engages in green initiatives, such as tree-planting campaigns and waste-reduction efforts. Indeed, QNET's commitment to sustainability is further exemplified through the EcoMatcher programme, a groundbreaking initiative launched in the Philippines, Kenya, and the UAE. Through this programme and other NGO partnerships, QNET has planted over 10,000 trees, contributing to reforestation efforts and creating a positive environmental impact.The company also engages with local communities, supporting initiatives that promote sustainable living and economic growth. Lately, QNET partnered with “VeryNile,” an innovative initiative aiming to clean Egypt's Nile, particularly on Qursaya Island. The project involves removing plastic waste, increasing environmental awareness, and empowering local women. The collected waste is recycled and transformed by the women's island's residents into handmade crafts, offering economic opportunities for them.What are the major challenges and opportunities you see for QNET in the near future, and how is the company planning to address these challenges while capitalizing on the opportunities?Staying relevant in today's dynamic market is the foremost challenge for any company with a 25-year history. At our core, we center our efforts on continuous product innovation, the enhancement of our digital interfaces, and the provision of a world-class customer experience, both for our distributors and customers. We passionately believe that the companies that can capture the hearts and minds of today's consumers are the ones that will shape the future.However, amidst these challenges, we recognize significant opportunities in digital expansion, global market outreach, product diversification, eco-friendly initiatives, and harnessing the power of social media influence. To navigate these challenges and seize these opportunities, QNET is committed to forging strategic partnerships, investing in further development, elevating our customer service standards, ensuring meticulous regulatory compliance through meticulous planning, and prioritizing innovation. This comprehensive approach is designed to fortify our competitive position in the market and pave the way for our continued success.QNET's mission is to enhance the lives of its customers. Can you provide some insights into the company's future plans for product development and expansion, particularly in areas that promote well-being and an enriching lifestyle?QNET is proactively engaged in advancing health and wellness solutions, which includes both the development of new products and the improvement of our existing offerings. This initiative encompasses a focus on eco-friendly items and innovative technologies, all designed to enhance individual well-being.Furthermore, QNET is actively exploring opportunities in the realms of personal development, education, and experiential offerings, all aimed at fostering individual growth and personal fulfillment. Our commitment to these areas reflects our dedication to delivering holistic well-being to our customers.In our ongoing quest to transform the way we conduct business, we envision a future where our distributors can efficiently manage ten times the number of customers they do today with the help of a mobile app. Our goal is to minimize friction in the sales process, allowing our distributors to dedicate more time to nurturing deeper relationships with their customers. This vision aligns with our commitment to providing exceptional customer experiences.In addition, QNET is open to strategic collaborations with industry experts, with the aim of creating specialized products and services that further enhance our customers' overall well-being and lifestyle. These collaborations exemplify our dedication to continually expanding and enhancing our offerings.What are the latest trends in the industry?A range of exciting developments in the e-commerce landscape is on the horizon, and they are set to transform the industry. Augmented reality (AR) technology, for instance, is emerging as a significant trend. It's expected to become more widespread, revolutionizing the e-commerce experience by enabling virtual product trials and elevating customer interactions.Simultaneously, Artificial Intelligence (AI) is making its mark, powering chatbots and personalised recommendations that create tailored shopping journeys. The adoption of both AR and AI holds the potential to not only enhance customer service but also improve operational efficiency, ultimately driving profitability for e-commerce businesses.In addition to technological advancements, environmental concerns are increasingly influencing consumer choices. E-commerce companies that prioritize sustainability, from eco-friendly packaging to reducing carbon emissions, are likely to attract and retain environmentally conscious customers. The emphasis is on transparency and sustainability in product life cycles, with a growing shift towards regenerative practices, aiming to make a positive impact on the environment rather than merely being sustainable.Moreover, the preferences of younger consumers are evolving. They seek products that offer personal benefits, affordability, and the opportunity to make a social impact. The intersection of these factors is reshaping the e-commerce landscape.As industry evolves, trust is emerging as a fundamental currency. This trust extends to how customer data is handled, the integrity of supply chains, and the ability to offer products that genuinely make a difference in customers' lives. E-commerce businesses will need to prioritize and nurture trust as a cornerstone of their operations to succeed in this changing landscape.To simplify our relationship with distributors and reduce friction in the sales process, we aim to use AI to optimize distributors' time management, enabling them to promote products and build their sales teams more effectively. This commitment to streamlining operations aligns with our broader strategy of embracing technological advancements and addressing evolving consumer expectations.

Abu Dhabi : Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, this year’s Global Media Congress (GMC) will host an innovative and exciting Co-Production Majlis. This highly anticipated feature of the region’s most prominent international media event aims to create a fertile environment for collaboration on creative content throughout the media production ecosystem.  With the theme of ‘Shaping the future of the media industry’, the conference and exhibition will be held from 14-16 November 2023 at the Abu Dhabi National Exhibition Centre (ADNEC). Organized by Capital Events, a part of ADNEC Group, in strategic partnership with the Emirates News Agency (WAM), GMC is expected to draw media professionals from around the world to learn about the industry’s latest trends and challenges and contribute to vital knowledge sharing.An invitation-only space for industry leaders and innovators, the Co-Production Majlis will enable participants to network, exchange ideas and insights, discuss case studies, and explore new co-production and partnership opportunities across the media landscape. Designed to complement six well-established feature areas – Workshops, Innovate Stage & NexTech, Create Stage, Educate Stage, Media Roundtables, and Media Future Labs – the new Majlis will feature the active participation of prominent MENA production houses, streaming platforms, and leading broadcasters such as Starzplay, Dubai Media Inc, and ADTV along with many others.Mohammed Jalal Al Raissi, Chairman of the Higher Organizing Committee for the Global Media Congress and Director-General of WAM, said: “The inclusion of the co-production Majlis in the Global Media Congress this year is aimed at bringing to the forefront the importance of quality media content and their effective dissemination in a commercially viable fashion. One of the key concerns of content creators across the globe is the best ways in which they could market their work and find suitable consumers. The Majlis will serve as a dynamic platform for content creators and content buyers to interact in a symbiotic manner. This is very much a part of our commitment to helping shape the future of the media industry.”Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “Given the rapid changes in the media industry, ADNEC Group is delighted to host the Global Media Congress as an ideal platform for businesses and entrepreneurs to connect with global thought leaders, learn about the latest trends, and collaborate on new ideas. By providing an exclusive new platform for invited attendees, the Co-Production Majlis will facilitate productive connections between potential investors and like-minded professionals. This exciting new feature area shows our commitment to growing the Congress as a leading international media gathering.”With a specific focus on closing investment deals in Arabic entertainment, the Co-Production Majlis will provide both a knowledge sharing hub and a source of inspiration for dynamic new projects designed to shape the future of the industry.

British retailer Marks & Spencer (MKS.L) apologised after posting a picture from its Christmas advert showing red and green paper hats in a burning fireplace that were compared to a Palestinian flag.The company, one of the best-known names in British business, apologised for "any unintentional hurt caused" after sharing the image on Instagram.Marks & Spencer, which started life in 1884 when Jewish immigrant Michael Marks came to the north of England, faced some criticism on social media over claims it was making a political statement.The retailer deleted the Instagram post, posting a statement on the social media platform X, formerly known as Twitter, saying: "Today we shared an outtake image from our Christmas clothing and home advert, which was recorded in August, before the conflict broke out between Israel and Hamas." "It showed traditional, festive coloured red, green and silver Christmas paper party hats in a fire grate.""While the intent was to playfully show that some people just don't enjoy wearing paper Christmas hats over the festive season, we have removed the post following feedback and we apologise for any unintentional hurt caused."Global companies are trying to avoid getting entangled in conflict between Israel and Hamas as the fighting has prompted a rise in religious hate crimes.McDonald's franchises in some Muslim countries distanced themselves from a move by the company's Israeli restaurants last month to give free meals to the Israeli military.

 HUAWEI MatePad PaperMatte Editions were unveiled at the Dubai Calligraphy Biennale, featuring a Calligraphy Workshop known as "Created by Huawei MatePad." This workshop played a significant role during the closing weekend of the month-long Dubai Calligraphy Biennale event, which was organized by the Dubai Culture and Arts Authority under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai.The "Created by Huawei MatePad" platform is celebrated for its dedication to nurturing digital artistry while preserving traditional art forms in the digital age. This initiative showcases Huawei's unwavering commitment to innovation in the artistic medium.The workshop brought together 20 talented students from the Dubai Roads and Transport Authority's Salama Magazine readership, all between the ages of 12 and 14, and filled with enthusiasm for art and drawing. They were guided by experienced Arabic calligraphy artists Narjes Noureddine and Bassem Zbeeb on a journey into the world of digital calligraphy. Equipped with the new and advanced HUAWEI MatePad PaperMatte and HUAWEI 2nd-gen M-Pencils, these young artists explored a wide range of artistic possibilities. Narjes Noureddine, with her expertise and mentorship, enriched their experience, while Bassem Zbeeb shared captivating stories that intertwined Arabic and Chinese culture.Narjes Noureddine is renowned for her mastery of Arabic calligraphy and brought her international acclaim and unwavering passion for art to the workshop. Her artistic journey goes beyond traditional calligraphy and encompasses classical plates, contemporary paintings, murals, and sculptures.The workshop also marked the highly anticipated launch of the all-new HUAWEI MatePad 11-inch and MatePad 11.5-inch PaperMatte Editions in the UAE. These remarkable devices introduce consumers to the HUAWEI PaperMatte Display, a breakthrough technology that minimizes reflections and glare, enhancing the viewing experience.

Dubai, UAE:– oktopi Edutech Ltd, owner of the oktopi workspace solution for education, and ITWorx, a full-service global technology provider, have announced a new partnership to provide an innovative tutoring marketplace aimed at providing much-needed support for students in the UAE.The new premium private tutoring platform, “Nadwa”, based on the oktopi Marketplace-as-a-Service platform, is integrating more than 25,000 licensed UAE educators who will offer sessions and craft immersive learning experiences. With a clear goal, Nadwa will provide a consolidated platform to connect UAE students and parents with highly skilled licensed teachers to help them with their academic progression."Introducing Nadwa is a key milestone for our platform, which is recognised and used by top education providers," said Emilie Thomas, co-founder and co-CEO of oktopi. "With over 50,000 global tutors, our expansion into the UAE signals strategic growth, anticipating vast opportunities in the Gulf and MENA region.""Our collaboration with oktopi on Nadwa emphasizes our commitment to pushing the boundaries in education” said Ali Jaber AlYafei, CEO of United Technology Holding, parent company of ITWorx. “ITWorx believes in the variety of learning channels, therefore it's crucial to provide students with all the support they need to excel in their academic success. This alliance not only complements our existing offerings but opens doors for our regional network to a vast reservoir of international tutors."“Nadwa's platform aligns with our commitment to innovating the educational landscape," shared Fadi Abbas, cofounder and co-CEO at oktopi. “In partnership with ITWorx, our vision goes beyond mere expansion, it's about infusing a blend of global insights and expertise into the heart of our educational approach."Parents and students are encouraged to explore Nadwa’s potential, discovering and booking sessions with expert tutors for top-tier, tailored learning experiences. Through a variety of exclusive offers, it provides the opportunity to experience a tutor's capabilities before committing to longer engagements, ensuring students feel aligned with the individual approach of the tutor to further enrich their learning.In a testament to their commitment to advancing education, ITWorx and oktopi will spotlight Nadwa at the upcoming GESS Dubai education event, officially backed by the UAE Ministry of Education.

Ilya Sutskever, the co-founder and chief scientist of OpenAI, envisions a future where humans could merge with machines, and where machines might attain human-like intelligence. These are some of the intriguing possibilities in the realm of artificial intelligence (AI).In an exclusive interview with MIT Technology Review, Ilya Sutskever shares his profound insights and perspectives on the AI, providing a rare glimpse into the mind of one of the leading figures in the field.Ilya Sutskever, renowned for his contributions to AI research, has been a key figure in the development of transformative AI technologies such as the GPT models and DALL-E. However, in this candid conversation, Sutskever reveals that his focus has now shifted towards ensuring the responsible development and control of AI, particularly superintelligent systems.Sutskever's new priority is addressing the hypothetical scenario of artificial superintelligence going rogue, a topic of paramount concern for the AI community and the world at large. He believes that discussions about the future of AI are vital, as they help raise awareness about the unprecedented power AI holds.Sutskever touches on various aspects of AI, including the intriguing notion that ChatGPT, OpenAI's chatbot, might exhibit signs of consciousness. He emphasizes the need for society to grasp the potential of AI and even speculates that some humans might choose to merge with machines in the future.OpenAI, under the leadership of CEO Sam Altman, has been at the forefront of the AI revolution, and its recent success with ChatGPT has drawn global attention. OpenAI's endeavors have captured the imagination of world leaders and ignited discussions about the trajectory of AI development.Despite the immense interest in OpenAI's work, Sutskever is known for his modest and contemplative nature. He leads a simple life and devotes his energies to understanding and shaping the future of AI, particularly with a focus on the monumental leap to artificial general intelligence (AGI) that he considers inevitable.Sutskever's journey in AI, from his early days with Geoffrey Hinton in Toronto to his time at Google and ultimately co-founding OpenAI, has been marked by a relentless pursuit of excellence. He played a pivotal role in the development of neural networks and deep learning, and his contributions to AI research have had a profound impact on the field.The interview delves into the unexpected success of ChatGPT, which not only exceeded internal expectations but also reshaped the AI landscape. ChatGPT provided people with an accessible interface to the power of AI, fundamentally changing the way society views AGI.He predicts Artificial General Intelligence or AGI as the iteration of AI “AGI is not meant to be a scientific term. It’s meant to be a useful threshold, a point of reference,” he says. “It is the idea. It’s the point at which AI is so smart that if a person can do some task, then AI can do it too. At that point you can say you have AGI.”As AI discussions have evolved over the past year, AGI has transitioned from being a distant concept to a subject of active discourse. Sutskever believes that ChatGPT played a pivotal role in shifting this perspective, enabling machine-learning researchers to dream bigger and pushing governments and the public to take AGI more seriously.Sutskever expresses his vision for AGI, describing it as a technology capable of achieving extraordinary feats, such as revolutionizing healthcare, addressing climate change, and solving global challenges. While AGI remains a controversial and speculative idea, Sutskever's unwavering commitment to its realization has been a driving force throughout his career.In a surprising revelation, Sutskever reflects on the potential consciousness of large neural networks, a topic that has sparked debates in the AI community. He likens these networks to Boltzmann brains, suggesting that there may be more to their operation than meets the eye.Sutskever's anticipation extends beyond AGI; he envisions a future where machines possess artificial superintelligence, surpassing human capabilities in various domains. He points to AlphaGo's game-changing move in the world of Go as an example of narrow superintelligence, highlighting the potential for AI to outperform human reasoning.With his focus now squarely on superalignment, Sutskever, along with Jan Leike and OpenAI, is committed to solving the challenges associated with ensuring that superintelligent AI systems align with human values and goals. OpenAI has dedicated significant resources to this endeavor, emphasizing the need to address both the opportunities and risks posed by advanced AI models.“One possibility—something that may be crazy by today’s standards but will not be so crazy by future standards—is that many people will choose to become part AI. At first, only the most daring, adventurous people will try to do it. Maybe others will follow. Or not,” says Sutskever.

Dubai: Izmir Token, breathing fresh life into the fan token concept familiar to the crypto community and featuring its debut as the world’s first city token, has secured its initial round of funding from businessman Sedat Ocakc?. Sedat Ocakc?, Chairman of Izmir-based Ocakc? Holding, a trailblazer in the production and R&D of cutting-edge technologies such as drones, artificial intelligence, augmented reality, and robotics under the Metay?ld?z and TPR Bili?im brands, has invested 10 million TL into the Izmir Token initiative.Speaking about his investment, Sedat Ocakc? remarked, “The crypto arena has been a hotbed for innovation. It’s truly exhilarating to see the city token concept, a world-first, springing from Izmir, Türkiye’s crown jewel. Our large 10 million TL investment shows our enthusiasm and unwavering faith in the project’s potential.”Elaborating on his dual role as both entrepreneur and investor, the Turkish magnate added, “I’m confident that my investment in the Izmir Token will yield substantial returns. I foresee its valuation skyrocketing. Hence, I’m keen on continuing to invest and personally championing this project to the network of influential local and international investors I’m connected with.”The digital pulse of social life in IzmirCrafted by Batufi Soft on the ERC-20 blockchain network and spearheaded by Izmir’s own entrepreneur and digital communication expert, Bar?? Turgut, the Izmir Token is envisioned as the digital pulse of social life in Izmir, a bustling metropolis on Türkiye’s Aegean coast. Bar?? Turgut commented, “Izmir’s intrinsic beauty and its inherent embrace of innovation drove us to pioneer the world’s first city token right here. Through Izmir’s tokenization, our ambition is to seamlessly weave the city into the fabric of cutting-edge technologies like software, blockchain, and cryptocurrency.The backing of Sedat Ocakc?, Chairman of Ocakc? Holding – a vanguard in championing Türkiye’s technological prowess in areas like drones and augmented reality on the global stage – is both a testament to our vision and a source of motivation. We’re earmarking this initial investment to bolster our marketing and R&D efforts, ensuring the Izmir Token resonates widely and is embraced by the masses.”To go on sale on the 100th birthday of the Republic of TürkiyeHighlighting the noticeable gap in having fan tokens without a dedicated city cryptocurrency, Bar?? Turgut observed, “We pioneered the world’s first city token, seamlessly integrating the vast potential of the blockchain with urban life to take advantage of this gap in the market. Envisioned as the digital heartbeat of Izmir’s social scene, the Izmir Token stands to benefit both investors and the city itself.Set for a value-driven pre-sale on Türkiye’s cryptocurrency exchange, Bzetmex, on 29 October – a date that marks the centennial celebration of the Republic of Türkiye – it holds great promise. We’re actively engaging with investors based in Dubai, Germany, and Qatar for subsequent investment rounds, targeting a range of 1 to 5 million dollars. We anticipate the Izmir Token to swiftly gain traction, carving out its distinct value and making waves on the global cryptocurrency stage.”Five-year vision plan that will transform Izmir into a crypto cityAfter its pre-sale, the value of Izmir Token will be determined by investors, influenced by the balance of supply and demand in conjunction with the evolving dynamics of the cryptocurrency world. This digital currency promises to extend a slew of unique benefits to its holders, enriching their experiences within Izmir.Emphasizing the token’s role in fostering a deep sense of belonging among Izmir locals, expatriates, and aficionados of the city, Bar?? Turgut articulated: “Izmir Token is being crafted more as a utility token than a mere investment asset. Our ambitious five-year blueprint encompasses aspirations like catalysing citywide economic collaborations, invigorating Izmir’s social tapestry, bolstering support for the city’s student and alumni communities, and propelling Izmir to the pinnacle of global crypto metropolises. Having demonstrated the project’s effectiveness in Izmir, we’re positioned to replicate this success in iconic tourist hubs like Çe?me and Bodrum, and eventually in global powerhouses like Istanbul and Rome.”

Ideal Systems Group announced today the successful completion of a turn-key project for Al-Ghad TV, to design and build visually stunning and technically advanced TV News Studios in Cairo, Egypt.Ideal Systems was selected by Al-Ghad TV which in English means Tomorrow, is the leading Arab news channel in Egypt as a one-stop-shop to migrate Al-Ghad TV from their existing broadcast facilities in Egyptian Media Production City (EMPC) to the gleaming new facilities nearby which were fully designed and built by Ideal Systems.The Ideal Systems design team worked with Al-Ghad to create visually stunning news studios with a variety of sets to support different programming styles. The main studio design concept centres on a stylised globe as the core of the design. Curved features surround the globe providing additional visual impact which is captured by Sony studio cameras. These curved features become multi-layer backdrops for all the sets, expressing how Al-Ghad TV news platform is connected from the centre to the whole world. The dual level studio design also incorporates five sets of LianTronics LED display walls connected to the graphics systems, three of which are on motorized tracks with one on a rotating frame to allow for portrait or landscape content.The Ideal designed studio lighting system is fully IP based using the ArtNet Protocol, enabling sophisticated LED floor and ceiling lighting features for mood transformations that align with the essence of each show.Ideal Systems designed and integrated AVID’s iNews NRCS and Media Central Cloud UX Production Asset Management system (PAM) with VizRT’s V5 Graphics Engine including AR and VR graphics functionality. The Audio network is all IP utilizing DANTE, controlled by fully redundant S300’s and Tempest Control Rack from Solid State Logic (SSL). And also incorporates Sennheiser’s DANTE microphones and in ear monitoring systems. Ideal used Imagine Communications for playout, automation, routing, and core broadcast infrastructure with Lynx Technik Green Machines for additional AV processing.The full turn-key project included over 8,000 sqft of fixed and virtual studios over three floors, with redundant studio production control rooms plus transmission and master control rooms and a lines room for satellite bookings, seven near line edit suits, eight creative desks, and workstations for over one hundred and thirty journalists.<div class="video-container"><iframe src="https://www.youtube.com/embed/Pq8wSDIW92c?si=ZyEI6JSwcY9jzrtF" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>

Gautam Madhavan, a 26-year-old entrepreneur, leads Mad Influence, a highly successful full-service digital marketing agency. The agency had humble beginnings in 2018 with just one client, but it has rapidly grown since then. Today, Mad Influence manages twelve to fourteen campaigns daily. Their early adoption of influencer marketing has propelled them to prominence in this global trend.In an exclusive interview with Adgully, Gautam Madhavan, CEO & Founder of Mad Influence, sheds light on the company's comprehensive scope of work.While emphasizing that Mad Influence is indeed an influencer management agency, he emphasizes that their services encompass more than just connecting content creators with brands. The company also specializes in digital marketing, social media management, content creation, and offers consulting services for businesses. Additionally, Madhavan discusses the rationale behind expanding Mad Influence to the Middle East and shares insights into the company's future aspirations for the region. Here are some excerpts from the interview:Can you please share your entrepreneurial journey?My journey in the world of entrepreneurship has been quite a dynamic and exciting one. I founded Mad Influence with a vision to revolutionize influencer marketing. It all started with a passion for connecting people and brands through the power of social media. Over the years, I've learned to adapt to the rapidly changing landscape of digital marketing and influencer collaborations. From humble beginnings, we've now grown into an international player in the industry.What inspired you to launch ‘Mad Influence’ and ‘Mad Studio’ at such a young age?The inspiration behind launching Mad Influence and Mad Studio at a relatively young age came from recognizing the immense potential and impact of influencer marketing. I saw the power that influencers held in shaping consumer behavior and driving brand engagement. Mad Influence was born out of the desire to create a platform that could bridge the gap between influencers and brands, making it accessible to a global audience. Mad Studio, on the other hand, was established to provide creators with a space to unleash their creative potential. Youth often bring fresh perspectives and a willingness to take risks, which can be advantageous in the digital landscape.The trend of social influencers has significantly risen in the past few years. How do you measure its success?The success of the influencer marketing trend can be measured in various ways. One key indicator is the engagement and reach of influencer campaigns. We closely monitor metrics like likes, shares, comments, and click-through rates to evaluate the impact of influencer content. Additionally, the conversion rates and sales generated through influencer collaborations are vital performance indicators. As the industry evolves, we also consider the authenticity and relatability of influencers as key factors in success. Ultimately, it's about the value that influencer marketing brings to both brands and influencers in terms of increased brand awareness, customer trust, and revenue.How do you connect Brands with Influencers? Do brands look for a certain Influencer for their campaigns?Connecting brands with influencers is at the core of what we do. We offer a marketplace platform where influencers and brands can register and connect. Brands often have specific criteria for the influencers they want to collaborate with, such as audience demographics, niche relevance, and engagement rates. Our platform allows brands to search and filter influencers based on these criteria. Alternatively, influencers can also apply for campaigns that match their expertise and audience. We believe in facilitating a seamless and mutually beneficial partnership between brands and influencers, ensuring that the right fit is made for each campaign.Mad Influence has recently forayed into the Middle East? What made you do so?The Middle East presented an exciting opportunity for Mad Influence due to several reasons. First, the region is witnessing significant growth in influencer marketing, with a diverse and engaged audience. Second, Dubai, in particular, is a multicultural hub with a large number of expats, making it an ideal place for pilot projects and micro-influencer campaigns to target specific audiences. Lastly, Dubai's strategic location allows us to work with various time zones, which is crucial for managing global influencer marketing campaigns effectively. These factors made the Middle East an attractive market for our expansion.What can you say about the influencer marketing platforms of the Middle East? What can you predict about it?The influencer marketing platform in the Middle East is rapidly evolving and holds immense potential. We anticipate that it will continue to grow, driven by the region's diverse and digitally active population. As influencer marketing becomes more mainstream, we can expect to see innovative campaigns and partnerships emerging from the Middle East. This region has the opportunity to become a global hub for influencer marketing, and we aim to be at the forefront of this growth.Have you formed alliances with social influencers or brands in the UAE?Yes, we've formed valuable alliances with both social influencers and brands in the UAE. We've had the privilege of collaborating with some well-known names in the region, including influencers and celebrities. We've also partnered with brands in various industries, including real estate, tourism, FMCG, lifestyle, and consumer products, to execute influencer marketing campaigns that have proven to be highly successful. These alliances have not only allowed us to expand our network but have also enabled us to create impactful campaigns that resonate with the local audience.Mad Influence has collaborated with and offers advice to the biggest companies on social media channels including YouTube, Meta, Sharechat, Moj, MX Takatak etc. Will this be in the MENA region as well?Absolutely, our expertise in collaborating with major social media channels and offering advice will extend to the MENA region. We believe in leveraging the full spectrum of social media platforms to create comprehensive and effective influencer marketing strategies. The Middle East presents unique opportunities, and we will continue to work closely with brands and influencers to utilize platforms like YouTube, Meta, Sharechat, Moj, and MX Takatak to drive successful campaigns in the region.What will be your strategies for making Mad Influence successful in the MENA region?Our strategies for success in the MENA region will revolve around understanding the local culture, consumer behavior, and the influencer landscape. We aim to establish strong partnerships with regional influencers and brands, ensuring that we offer tailored solutions to meet their specific needs. Additionally, we'll continue to invest in technology and data analytics to provide insights and performance metrics that will drive successful influencer marketing campaigns. Our goal is to become the go-to platform for influencer marketing in the Middle East and make Dubai a global hub for this rapidly growing industry.

Dubai, UAE: India-headquartered Fragrance & Flavour (F&F) company, Sacheerome plans to invest over $5mn to set up a Research & Innovation Center, Application Lab, Evaluation Center, Sales office, and a Warehouse in the UAE over the next 3-5 years.With an eye on strengthening its business in the burgeoning UAE market, the company aims to drive 10X revenue growth over the next 36-60 months.“We have been supplying F&Fs in this region for decades. The Middle East is a confluence of cultures from across the world, and the business is remarkably fluid. Earlier London, Rome & Paris were the luxury market trendsetters but today, Dubai is as big a fashion & lifestyle powerhouse. Given our deep understanding of the pulse of consumers here and the backing of the partners we work with, we believe this is the time to expand and grow our business here,” said Manoj Arora, Managing Director of Sacheerome, at BeautyWorld Middle East 2023, where they are exhibiting at Sheikh Saeed Hall 3 | E 12.Currently, UAE’s FMCG industry generates $50 million worth revenue using Sacheerome’s line of products manufactured in India and the Gulf.Talking about the changing consumer preferences and buying trends in the Middle East, Mr Arora said: “The region has transformed into a global hub. Today, the consumer choices are more milder and fine fragrances. Oud and Natural Agarwood of Assam have become a big hit here.”Beginning in the 1900s, the Delhi-based company is a trailblazer in the fragrance & flavour industry, helping leading FMCG brands create sensory experiences for consumers, with over 10,000 products and a presence in 30 countries.On the new product & technologies Sacheerome is introducing in the UAE market, Mr Arora said: “We have pioneered four new technologies – Sach/Maxicap, Sach Veda, Sach/Natura, Sach/Odocon. These are aimed at providing superior fragrance experience for our consumers, boosting fragrance performance, with Indian naturals at the core of technology innovation.”Comparing the Middle East and Indian consumer’s choices, Mr Arora said: “While India is a huge price sensitive market, Middle East shoppers, with their strong purchasing power, are willing to spend more on high quality niche products.”According to an Expert Market Research report, the Middle East and Africa (MEA) flavours and fragrances industry reached a value of about $2.92 billion in 2023 and is further expected to hit approximately $4.16 billion by 2032.

New Native, a leading organisation at the forefront of artificial intelligence and investment, has announced GAIA's Demo Day, an event showcasing 15 hand-picked Artificial Intelligence startups. The event will take place on November 2, 2023, at The Garage, KASCT, Riyadh, Saudi Arabia.This event will serve as a platform for these startups to present their generative AI-powered solutions, spanning various sectors such as E-commerce, Legal Tech, and Data Analysis. GAIA's Demo Day will put these startups in the spotlight, allowing them to showcase their transformative AI-powered solutions that have the potential to revolutionize their respective industries.GAIA, an initiative backed by the esteemed National Technology Development Program(“NDTP”) and The Saudi Data & AI Authority (“SDAIA”), has meticulously designed a 10-week program aimed at nurturing the potential of these 15 AI startups. They have been provided with advanced AI technology and top-tier mentorship, making it a transformative journey for each participant.Pawel Czech, New Native Co-Founder, stated: "The intersection of artificial intelligence and investment is one of the areas where we continue to see exciting opportunities for growth and change. GAIA's Demo Day is a reflection of our commitment towards driving human progress through innovative AI solutions. We look forward to showcasing these startups and their game-changing ideas on the global stage."Event Details:Date: November 2nd, 2023Location: The Garage, KASCT, Riyadh, Saudi ArabiaTime: 5:30 PM GMT+3Notable speakers at the event will include Dr. Esam Alwagait, Director of the National Information Center at SDAIA, who will deliver the opening speech. This will be followed by keynote speeches from Ibrahim Neyaz, CEO of the National Technology Development Program, and Pawel Czech, Co-founder of New Native.Furthermore, the event will feature pitching sessions and display booths from the startups, where they can impress potential investors, industry experts, and key stakeholders. Following these sessions, a networking session will foster collaborations and partnerships among attendees.“We are excited to lead the charge in AI innovation within the MENA region, with Saudi Arabia as a pivotal partner,” said Anas Agag, New Native’s MENA General Manager. “New Native is committed to making a lasting impact through AI solutions, and we look forward to showcasing the transformative potential of AI right here in the heart of the MENA region.”GAIA's Demo Day underscores New Native's dedication to fostering innovation and propelling human progress through its dynamic ecosystem platform. With a clear vision of nurturing AI innovation and facilitating the growth of technology-driven ventures, New Native has firmly established itself as a driving force in artificial intelligence.New Native invites you to join us at GAIA's Demo Day to witness the transformative AI solutions that are set to shape the future of various industries. This event promises to be a unique opportunity for investors, innovators, and industry enthusiasts to be part of the AI revolution.

Dubai, UAE: - E-Ramadan Content Market (ERCM) held its annual two-day virtual platform with participants from across the globe, successfully facilitating more than 220 meetings between E-Sellers and E-Buyers, showcasing a wealth of exclusive content for the upcoming holy month of Ramadan. ERCM witnessed a record-breaking turnout, highlighting its status as a premier platform for Ramadan content exchange.With producers, distributors and service providers joining from MENA, Turkiye, Europe, and the Indian Sub-Continent, ERCM proved its ability for international reach and influence in the global content industry. Buyers managed to meet key industry players like S Productions, Studio 100 Media, Abacus Media Rights, Antin TV, Toonz Animation, Blue Media, Afamia Production, Mako Kids, Rabee Alhajabed Art Production & Distribution and many more.Shoaib Ahmed, CMO, Ingenuity Productions (Pakistan), commented: “Returning for the second year in a row, the credit goes to the remarkable networking platform. A round of applause to their dedicated team for uniting an expansive international community of buyers and sellers on a single platform. E-Ramadan Content Market's seamless online portal and effective technical support have simplified the process, facilitating connections with the right individuals and organizations. We look forward to continued success!"Wafaa Yassine, Owner and CEO of Ovision (Lebanon), stated: "The entire experience has been incredibly smooth and successful. I deeply appreciate your invaluable assistance.”ERCM 2023 witnessed E-Buyers from over 15 countries engage in the event, including RTV Indonesia, Bahrain TV, BeIN, Shahid, Viu, Menassati, and DM Don Square Entertainment.Refat Alsahab, Acquisition Manager, IEN TV (Saudi Arabia), stated: "Many thanks for your outstanding efforts in this year's ERCM. The event was truly exceptional, boasting impeccable organization and perfect timing. The participants actively engaged and contributed to its success."Ihab El-Eraky, Scheduling Manager, Al Rai Media Group (Kuwait), remarked: “ERCM is a great opportunity for people in the media business to meet online without the hassle of leaving the office and getting to know more promising formats and titles for the purpose of licensing or production.”   Sama Moshgi, Head of Sales and Account Management, Dream Farm Studios (UK), commented: "Our experience with Ramadan Content Market was nothing short of outstanding. What stood out to us the most were the valuable connections we were able to foster, which we believe will be pivotal for our future endeavours. A special mention goes to the account managers and coordinators whose responsiveness and efficient follow-ups made the entire process seamless. The platform was user-friendly and intuitive, ensuring a smooth experience from start to finish. We look forward to participating again and recommend this platform to anyone looking to expand their network in the content industry.”ERCM 2023 achieved its mission of connecting content creators and distributors with platforms seeking top-notch Ramadan content. The event's success reflects its pivotal role in shaping the content landscape during this significant time of the year.

Riyadh, Saudi Arabia: Leejam Sports Company, the largest operator of fitness centers in the Middle East and North Africa, achievedrecord-breaking results in terms of revenue and net profits in Q3 2023, with SAR 348 million and SAR 92 million, respectively. This represents a year-on-year increase of 32% and 35%, compared to Q3 2022. These results follow the strong performance and record profits Leejam reported in the first half of the year, where the exceptional performance in Q3 contributed to the results for the first nine months of 2023, reaching SAR 927 million in revenue, an increase of 27%, and SAR 227 million in net profit, a rise of 51% compared to the same period in 2022, reaching a total of 448,000 by the end of September 2023, marking the highest figures ever recorded for both the male and female sectors.In this context, Mr. Adnan Al-Khalaf, CEO of Leejam Sports Company, stated, "Leejam Sports has maintained consistent profit growth throughout 2023, setting record levels across all financial indicators during Q3, which culminates in continued exceptional performance since the beginning of the year. Much of this strong and continuous performance is attributed to the company's product quality, diverse services, integrated strategy for attracting members from all segments, and its commitment to enhancing the customer journey and enriching their experience. The opening of 11 new centers since the end of September 2022 demonstrates the company's dedication to expanding access to a variety of sports activities, contributing to building a vibrant community that promotes health, happiness, and activity in all areas it serves."Profits Across SectorsMale Centers: Segment revenues for the current year's Q3 and the first nine months reached SAR 263 million and SAR 696 million, with an increase of 33% and 27%, respectively. The number of male members reached 348,000 by the end of Q3, a historical high.Female Centers: Segment revenues for the current year's Q3 and the first nine months reached SAR 84 million and SAR 224 million, with an increase of 31% and 31%, respectively. The number of female members reached 100,000 by the end of Q3, a historical high.Corporate Sector: The growth in corporate segment revenues is partly attributed to the improved onboarding experience for sector members through easy, seamless, and multi-channel digital services.Leejam's Formula for Maintaining Profitability Amid Escalating CostsLeejam's operating profits saw significant growth in Q3 and the first nine months of the year, despite increased sales and marketing expenses, general and administrative costs, including expenses related to hiring and investments in new technologies. The company's profits before accounting for depreciation, amortization, interest, zakat, and taxes increased by 34% and 32% during Q3 and the first nine months of the year, amounting to SAR 191 million and SAR 481 million, respectively, driven by higher operating profits. Additionally, the company also recorded its highest-ever deferred revenue balance, propelled by increased subscription sales during the successful promotional campaign for Saudi National Day in September 2023. Membership and subscription revenues showed growth during Q3, reaching SAR 305 million, a 30% increase compared to Q3 2022. This increase can be attributed to the continuous and comprehensive improvement of customer experiences across all membership categories.Leejam's Expansion and Development StrategyWhen discussing Leejam Sports' strategy for growth and advancement, Adnan Al-Khalaf expressed, "At Leejam Sports, we focus on a clear strategy with two main tracks. First, we aim to grow and develop our existing clubs, renovating them and increasing their membership through the 'Your Club is Changing' project, which has already seen 40 clubs developed and is ongoing. The second track involves Leejam's announcement to expand with more than 100 additional clubs”.Commenting on the expansion plans of Leejam Sports Clubs, Adnan Al-Khalaf said during his interview with Al-Arabiya channel: “After opening 11 branches in the third quarter of this year, we are continuing with the expansion plans as we aim to reach 250 club by 2025 in Saudi Arabia and the UAE. We also expect during the current and next quarter to achieve the highest rate of openings for our clubs, whether for women or men". Pointing out that more financial data in addition to the company’s new strategy will be disclosed as part of the "Leejam Day" conference scheduled for November 6, 2023.Personal TrainingThe increase in membership numbers has boosted demand for personal training services, leading to a 37 million and 100 million SAR increase in sector revenues during the current year's Q3 and the first nine months, respectively. This is a result of the company's investment in training programs, whether in swimming, group exercises, or specialized exercises such as boxing, cycling, and other scientifically designed high-quality training sessions to provide a better experience for customers. The enhancements introduced on our digital platform dedicated to members in 2023 have facilitated members' experiences in purchasing, payments, reservations, and logging their sessions, significantly improving the quality of personal training services. Furthermore, enhancing the digitization of member experiences and their interaction with personal trainers through our electronic platform has allowed better utilization of personal trainers' capabilities, offering more opportunities to boost their activity and generate higher profits for both them and the company.

Dubai, UAE: Beautyworld Middle East 2023, the region’s largest beauty and wellness trade fair, opened today at the Dubai World Trade Centre.Running until 1st of November, Beautyworld Middle East offers visitors unrivalled access to nine of the industry’s fastest-growing segments: Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, Beauty Tech, and Supply Chain & Services alongside Clean + Conscious (formerly Natural and Organic) and the launch of the shows newest category; PrestigePack, .Beautyworld Middle East is spread over 15 halls for the 2023 show, having grown 20% in size from previous events and is expected to welcome over 1,750 exhibitors from around 57 countries. This year's edition promises to capitalise on the success of last year’s Beautyworld Middle East which was the most successful and best-attended edition in the event’s history.This year’s show sees the return of the ‘Next in Beauty’ conference, which brings fresh thinking, new insights, and advanced business strategies to the fore. Running across all 3 show days, Next in Beauty provides a platform for over 40 industry experts to discuss topics such as sustainability, technology innovations, diversity and inclusion and data led insight into industry trends.Emirati entrepreneur and homegrown skincare brand founder Salama Mohamed is today’s headline keynote speaker. In a one-on-one conversation with Lauren O’Connell, Beauty Editor of Cosmopolitan Middle East, Salama will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull.“As we open the 27th edition of Beautyworld Middle East, this year's event is geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of features and new show highlights for our expected 50,000+ visitors to enjoy, the growth and diversity of offering across all sectors is testament to the size of the opportunity for the industry in the region right now, and into the future,” explained Flyn Roberts, Portfolio Director at exhibition organiser Messe Frankfurt Middle East.Attendees to Beautyworld Middle East are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market between 30 October – 1 November to unlock a world of possibilities at Beautyworld Middle East 2023.

Emirates today celebrates the first anniversary of providing its signature A380 services to Bengaluru. In addition to marking a successful year of operations on the double-decker aircraft to Karnataka, today also sees the introduction of the Premium Economy offering on its services from Bengaluru, allowing customers to have more choice when planning their travel. One year ago, Emirates proudly introduced its flagship A380 aircraft on the route from Dubai to the Silicon Valley of India. The much-loved aircraft has become a symbol of luxury, comfort, and cutting-edge aviation technology, enchanting passengers with its unparalleled signature services, including its iconic Onboard Lounge and Shower Spa. Since its introduction in 2022, the iconic aircraft has carried over 700,000 passengers on the route between Bengaluru and Dubai. Furthermore, Emirates is the only airline in Bengaluru operating the world’s largest passenger aircraft.  As Emirates celebrates one year of A380 operations to the Indian city, the airline’s Premium Economy cabins today made a debut on its A380 services in India, including Mumbai and Bengaluru. Commenting on the milestone, Mohammad Sarhan, Emirates’ Vice President –India & Nepal, said, "India is a vast market with a high demand for our services to Dubai and to unique destinations across our network. Ever since the A380 launch in Bengaluru, we have witnessed a tremendous response from Indian customers wishing to use our services to travel to our hub city or to other popular destinations. In our commitment to India, we are delighted to celebrate one year of our A380 operations in this city with an enhanced customer experience. The Premium Economy cabins provide choice for those seeking elevated luxury and comfort at great value."The introduction of Premium Economy is set to redefine the passenger experience, offering valued customers even more options and comfort during their journey. The Emirates A380, renowned for its exceptional extra legroom has been a steady and long-time favorite amongst travel enthusiasts. With the addition of Premium Economy, the airline surely sets new standards in luxury air travel with its cabins featuring 56 plush cream leather seats, generous legroom and additional perks including an elevated dining experience.  Furthermore, passengers can immerse themselves in the world of entertainment with our award-winning in-flight entertainment system, ice. With industry-leading screens across all cabins and over 6,500 channels of content featuring movies, TV shows, and albums in Kannada as well, every moment of the journey becomes an extraordinary experience.Emirates began operations to India in 1985 with its scheduled services to Mumbai and Delhi and has been serving customers in Bengaluru with its award-winning services since 2006. Emirates provides access to nine points in India, with customers enjoying seamless connectivity to its global network, with over 130 destinations currently.