https://adgully.me/post/4227/beautyworld-middle-east-awards-2023-winners-celebrate-conscious-beauty

Beautyworld Middle East Awards 2023 winners celebrate conscious beauty

Sterling Perfumes Industries and Lush Handmade Cosmetics were the standout winners at the 2023 edition of the Beautyworld Middle East Awards. The awards capped the second day of the region's largest international trade fair for beauty, hair, fragrance and wellbeing - Beautyworld Middle East, held from October 30th - November 1st at Dubai World Trade Centre.The Beautyworld Middle East Awards celebrate outstanding achievements in the beauty industry, from exceptional products, people and innovations to sustainability, marketing, and more.With a record 540 entries, shortlisted down to finalists in 16 categories including Hair Product of the Year, Conscious Brand of the Year, and Niche Fragrance of the Year, an expert panel of judges assessed entries to award the star-studded winners at the gala celebration held at the Grand Hyatt in Dubai on October 31st and hosted by UAE TV personality, Katie Overy.Local brilliance shone brightly as The Homegrown Brand of the Year was awarded to Magically Holistic, seeing off other brands that embody the essence of regional entrepreneurship and innovation.The much-contested Influencer of the Year category saw Erim Kaur walk away with the prize, recognising the power of influencers and user generated content and reviews as critical to a beauty brand's success.Fragrance categories dominated the evening, as a reflection of the region's market growth and enthusiasm. In the Perfumer of the Year category, Dominique Moellhausen of Italian fragrance house Moellhausen was awarded as her olfactory artistry left an indelible mark on the judging panel. Song of Oud by Ajmal Perfumes was awarded Popular Fragrance of the Year, with KAYALI Yum Pistachio Gelato | 33 by Huda Beauty awarded the Media Campaign of the Year accolade on the night. Niche Fragrance of the Year was won by Maison Rebatchi for Myrrhe & Musc.Other notable award winners from the fragrance industry included Sterling Perfumes Industries who took away two awards on the evening - winning Luxury Packaging of the Year for their OROS The Inventor product and their own outlet Perfume Palace being named Independent Retailer of the Year.  ‘The Lifetime Achievement Award’ crowned a successful evening for the UAE based fragrance business whose Founder and Chairman Ali Fakhruddin was recognised for his 40 year commitment and success within the industryIn synergy with the Clean + Conscious segment at Beautyworld Middle East, the Conscious Brand of the Year category was awarded to industry pioneers Lush Fresh Handmade Cosmetics, who proudly showcased their credentials, and also won the award for Popular Retailer of the YearFlyn Roberts, Portfolio Director at event organisers Messe Frankfurt Middle East, said: “It’s so important to acknowledge the achievements and innovations within the booming Middle Eastern beauty industry. The Beautyworld Middle East Awards are a way to showcase the work being done by established brands but also recognise the emerging players and entrepreneurs.”Celebrating innovation and fresh faces, the Newcomer Brand of the Year was awarded to Australian indie beauty brand Aceology, whilst The Innovative Packaging of the Year award was won by DAPY Paris for their Shangri La Advent Calendar. Technology Innovation of the Year was won by HaloGlam for their professional must-have HaloGlam Lamp.2023’s Hair Product of the Year award went to Brazilian Secrets Hair for their Hair Toxx Kryotherapy and the ultimate Beauty Product of the Year award recognised Mine Ellipse from Mine in Beauty.The full list of winners can be seen on the Beautyworld Middle East website. The 27th edition of Beautyworld Middle East runs until November 1st at Dubai World Trade Centre and has welcomed over 1,750 exhibitors from around 57 countries, across various sectors including Supply Chain & Services, Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails and Salon Supplies and Clean + Conscious. For more information, please visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
https://adgully.me/post/4226/meta-cinema-forum-set-to-elevate-the-cinematic-experience-for-emerging-markets

META Cinema Forum set to elevate the cinematic experience for emerging markets

The 6th Edition of META Cinema Forum, the largest and most influential cinema convention in emerging markets, is back for its highly anticipated 6th edition on November 7-8, 2023, at the prestigious Grand Hyatt in Dubai.Over the years, the META Cinema Forum has evolved into a pivotal gathering for cinema industry leaders, expanding its reach to encompass more regions, projects, and partnerships. It stands as the premier platform for the exchange of ideas, strategies, and innovations that are shaping the cinema sector in the Middle East, Africa, Asia, and the CIS region.The Forum will have a convention and tradeshow, conference sessions, product presentations, special screenings and premieres, workshops, masterclasses, Black Tie Awards Ceremony, networking reception, meetings areas, content and cinema construction breakout sessions.Leila Masinaei, Managing Partner, Great Mind Events Management said, "As we celebrate the 6th edition of the META Cinema Forum, I am proud it has evolved into something truly remarkable. This year’s META Cinema Forum reiterates Dubai’s position as a global entertainment hub as the forum started as a regional gathering and evolved into becoming the heartbeat of the global cinema sector. We are thrilled to welcome a diverse array of cinema stakeholders from the Middle East, Africa, Asia, and the CIS region, along with studios and solution providers from around the world.”“The META Cinema Forum is not just a convention; it's a dynamic platform where connections are forged, ideas are sparked, and the future of cinema unfolds. It's a testament to the growing importance of emerging markets in the cinematic landscape. We look forward to another exciting edition and to seeing you there, “she added.The theme for the 2023 edition is "Growing the region’s cinema Share," reflecting a commitment to foster growth and innovation in the industry and offer industry insights and growth strategies. Discussions, presentations and workshops will revolve around the industry’s challenges, solutions and the current market situation.Sanjay Patney, Vice President – Sales & Marketing, Majid Al Futtaim Entertainment, said, “As a long-standing supporter of the regional cinema industry, VOX Cinemas is proud to sponsor the META Cinema Forum once again. Events such as this provide a dynamic platform for industry stakeholders to come together, be inspired and exchange ideas, which is essential for the continued growth and innovation of the cinema industry.”Topics covered include Regional Content Production and International Collaboration, Cinemas of the Future and an in-depth look at emerging cinema trends and technologies with key cinema statistics and case studies on Rewarding Patrons and Effective Pricing Strategies.On day two, there will be a panel discussion on successful movie marketing for the region and a panel discussion on ‘Elevating the Experiential Elements of Cinemas’. Leaders in cinema design, technology, and hospitality will discuss strategies for enhancing the cinema-going experience.The META Cinema Awards and Gala Reception will be a night of celebration recognizing outstanding achievements in the cinema industry. Organised by GM Events, the META Cinema Forum guarantees a two-day immersion in priceless knowledge, networking prospects, and a sneak peek into the future of cinema.Organised by Great Minds Event Management, the forum is poised to establish Dubai as a thriving hub for filmmakers and creatives to convene, exchange insights, and showcase their own and fellow artists' works.
https://adgully.me/post/4225/tbwaraad-welcomes-new-executive-creative-directors

TBWA\RAAD welcomes new executive creative directors

TBWA\RAAD is pleased to announce the appointment of Frederico Roberto and Santiago Cuesta as Executive Creative Directors. With their wealth of experience, they will play a pivotal role in shaping the agency's vision of creating holistic brand experiences that drive progress through Disruption®.Walid Kanaan, Chief Creative Officer at TBWA\RAAD, expressed his enthusiasm, stating, "I am thrilled to welcome Frederico and Santiago to our team. Their diverse and extensive expertise perfectly aligns with our dedication to delivering groundbreaking work that propels brands forward. I am confident they will be instrumental in generating disruptive and transformative ideas."In his new role, Frederico Roberto will lead the creative direction for several brands, with a primary focus on inspiring and maximizing the potential of the creative team.Commenting on his appointment, Frederico said: "TBWA has a remarkable track record of producing exceptional creative work for esteemed brands. In the Middle East, TBWA\RAAD stands at the forefront of this mindset, poised for tremendous success with its impressive roster of international, diverse talent. I aim to follow in those footsteps and make an impact with the work we'll produce for our partners, creating work that sparks societal-level transformation. Championing ideas that can revolutionize how businesses present themselves, how people live, and how the industry can embrace a positive, can-do attitude, is truly my passion."With a degree in Advertising and Communications, Frederico embarked on his career as a copywriter. Over his 24-year journey in advertising, he has served as a juror in numerous global festivals and earned several international accolades that includes the New York Festivals, Cannes Lions, the UK Campaign Big Awards, DADI Awards, BIMAs and Lovies as well as the WINA and El Ojo Ibero American, amongst others. His regional and global projects have always been guided by a shared goal: delivering work that sparks meaningful conversations. Beyond his professional accomplishments, Frederico's interests span music, gaming, cinema, literature, science, and medicine.As for Santiago Cuesta, his role involves instilling courage and determination in the creative teams he oversees, emphasizing the belief that anything is possible, ultimately enhancing the collective's global creative reputation.Reflecting on his new position, Santiago stated: “I've closely followed TBWA\RAAD since 2016. The agency has the potential not only to become the best in the region, but also one of the best in the world. My ambitions within the agency are threefold: create exceptional work, enjoy the process, and empower others to shine.”In addition to his role as an instructor at "Miami Ad School" for the past two years, Santiago has delivered talks at various academic institutions and industry conferences. With 15 years of experience in creative leadership roles, he has worked with distinguished agencies such as Alma Miami, DDB Chicago, and VMLY&R Kansas City. Furthermore, he has led talented teams across different countries and markets, managing regional and global responsibilities for the most prominent brands. His work has garnered recognition in international festivals such as Cannes Lions, Clio, The One Show, ADC, ANDY, Webby, LIA, NY Festivals, and Effie. Earlier this year, he earned the top spot as the number one Executive Creative Director globally in the Gaming Category at ADC. Beyond his professional achievements, Santiago is a former vocalist and guitarist of the dance-punk band Nicer Dicers an experience that allowed him to share the stage with well-known artists like "30 Seconds to Mars".
https://adgully.me/post/4224/proofpoint-signs-definitive-agreement-to-acquire-tessian

Proofpoint signs definitive agreement to acquire Tessian

Proofpoint Inc., a leading cybersecurity and compliance company, today announced it has entered into a definitive agreement to acquire Tessian, a leader in the use of advanced AI to automatically detect and guard against both accidental data loss and evolving email threats. The acquisition is expected to close in late 2023 to early 2024, subject to customary closing conditions, including any required regulatory approvals.Proofpoint protects organizations against social engineering attacks by applying award-winning AI and large language models (LLMs) to block threats and provide real-time threat insights. AI-based detection has proven to be notably effective in identifying threats targeting people, such as email fraud and supplier-based attacks, and preventing data loss due to negligent or malicious actions. With the acquisition of Tessian, Proofpoint will enhance its threat and information protection platforms by adding powerful layers of AI-powered defense that address risky user behaviors, including misdirected email and data exfiltration.Misdirected emails (sending emails to the wrong recipient) and mis-attached files continue to be a leading cause of compliance violations and accidental data loss for organizations according to Ponemon research: in 2022 alone, 65% of all data loss incidents occurred via email, and nearly two-thirds of organizations experienced data loss or exfiltration due to an employee mistake on email. As a result, it takes security teams 48 hours, on average, to detect and remediate a data loss and exfiltration incident caused by employee negligence.“Far too often, human errors with email lead to organizations putting their own and their customer’s data at risk, breaching industry and data protection regulations and losing mission-critical intellectual property,” said Darren Lee, executive vice president and general manager, Security Products and Services Group, Proofpoint. “By combining Proofpoint’s best-in-industry data, detection stack, and efficacy with Tessian’s advanced behavioral and dynamic detection platform, we can provide our customers with world-class defense and instant protection. Proofpoint channel partners can quickly bring value to their customers with these new, easy-to-deploy solutions that integrate natively with Microsoft 365 and Google Workspace.”“Our long-standing vision to secure the human layer has been the driving force behind our innovative platform offering inbound email security, as well as outbound data loss prevention,” said Tim Sadler, chief executive officer, Tessian. “By joining forces with Proofpoint, we can empower organizations to further improve their email security posture, reduce the risk of data breaches, and lighten the workload on their security teams.”More than nine in 10 organizations have dealt with a data breach caused by an end-user error on email. Using behavioral understanding and machine learning, Tessian's AI-powered email security platform will enhance Proofpoint’s email data loss prevention (DLP) offering by addressing accidental data loss and malicious insiders through its seamless Microsoft 365 and Google Workspace deployment. Tessian solutions include:Tessian Guardian: Protects sensitive data, helps customers meet regulatory compliance and confidentiality agreements, and eliminates the risk of reputational damage by preventing misdirected emails and mis-attached files.Tessian Enforcer: Automatically protects against data exfiltration and safeguards intellectual property without predefined rules or deny-lists.Tessian Defender: Context-aware, AI-based email defense that detects and prevents the full spectrum of email attacks, while providing end users with in-the-moment contextual warning banners to help them decide whether an email is safe.Tessian’s solutions are expected to become part of Proofpoint’s offering upon the closing of the acquisition.
https://adgully.me/post/4223/form-hotel-wins-the-world-luxury-hotel-award-2023

FORM Hotel wins the ‘World Luxury Hotel Award’ 2023

 FORM Hotel Dubai, member of the Design Hotels and part of Marriott Bonvoy, is proud to announce that it has been awarded the ‘Luxury Art Boutique Hotel’ under the Regional category at the prestigious World Luxury Hotel Awards Ceremony.This remarkable achievement signifies a streak of excellence in the domain of global travel and tourism. The great milestone reaffirms FORM Hotel's commitment to providing unparalleled luxury and hospitality experiences to its valued guests. The award for the Luxury Art Boutique Hotel was presented to Josephine Monton-Mseis, the revenue manager of FORM Hotel during the extravagant gala ceremony held at Grand Hyatt in Athens, Greece, on October 28th, followed by a lavish dinner where members and hoteliers across the globe enjoyed the opportunity to network while celebrating the successes of the night.‘’We are deeply honoured to receive the World Luxury Hotel Awards. This esteemed recognition highlights our dedication to setting new standards of excellence in the hospitality industry,” said the General Manager, Houssam Mansour. “Attaining the award for the Luxury Art Boutique Hotel in the regional category is a significant milestone and an impactful endorsement that can drive more traffic and bookings to our property. We are committed to continuing our tradition of ensuring memorable experiences for all who choose to stay with us.”FORM Hotel stands out as the first and only hotel in the Middle East certified by the Design Hotels group, featuring timeless design and elements such as custom-designed furniture by contemporary artists. The cosy and lush rooms are equipped with complimentary Wi-Fi, flat-screen TVs, mini-fridges, and premium toiletries that elevate the guest experience. In addition, visitors can indulge in a delightful complimentary breakfast during their stay that guarantees the perfect start to their day and a memorable moment thereafter.Showcasing a variety of amenities, the hotel features a fitness centre, a rooftop area, three distinctive restaurants, and well-equipped meeting facilities. Looking to cool down? Ascend to the rooftop terrace to enjoy a temperature-controlled pool and soak in the stunning panoramic view of Dubai Creek. As if these options weren’t sufficient, visitors can also take advantage of a 25% discount to access the excellent tennis facilities at CF Tennis Academy for lessons or programs.Established in 2006, the ‘World Luxury Hotel Awards’ is the pinnacle of achievement in the luxury hotel industry, offering international recognition based on votes by guests, travellers and industry players alike. This award recognizes and rewards excellence across all key sectors of the travel, tourism, and hospitality industries. FORM Hotel emerged as the undisputed champion in its category this year, and the accolade further solidifies the hotel's position as the ultimate destination for adventurous travellers seeking a fusion of comfort and authenticity.Having been recently recognised with the ‘Luxury World Hotel Award’ for the second time, FORM Hotel remains committed to upholding the highest standards of excellence, sustainability, and unmatched customer service, ensuring that guests leave with lasting memories.
https://adgully.me/post/4222/middle-east-film-comic-con-to-welcome-artist-behind-marvel-star-wars-comics

Middle East Film & Comic Con to welcome artist behind Marvel, Star Wars comics

Middle East Film & Comic Con (MEFCC), the region’s largest pop culture festival, has announced its first comic creator for 2024, Filipino artist Stephen Segovia, known for his comic illustrations for Marvel, Batman, Star Wars, X-Men, Moon Knight, and more, will be joining next year’s convention for all three days.Stephen Segovia broke into the comic book industry at the young age of 16, with his work with DC Comics on the likes of Superman and Redhood and the Outlaws establishing him as one of the industry's hot new talents. Stephen is currently working with Todd McFarlane on an ongoing team book called The Scorched, which assembles some of the most well-known characters of the Spawn comics.VIP tickets on saleFor those who want the best Middle East Film & Comic Con experience, VIP tickets are now on sale for the 2024 edition, which will be held from 9 – 11 February 2024 at the Abu Dhabi National Exhibition Centre (ADNEC). VIP passes are divided into three tiers, namely Ultimate VIP, Super VIP, and VIP.As the name suggests, the Ultimate VIP ticket offers the ultimate MEFCC experience, giving you three-day VIP access with 10 Autograph or Photograph vouchers, a 30-minute encounter with your favourite celebrities, a dedicated fast track lane to Meet the Stars and many more privileges, clocking in at AED 5,350.The Super VIP ticket gives you three-day VIP access with 4 Autograph or Photograph vouchers, a Super VIP swag bag with exclusive merch, priority queues at Meet the Stars and front-row seating at the Cine Club, and many more exciting privileges at AED 2,500.Meanwhile, the VIP Pass gives you three-day VIP access with 1 Autograph or Photograph voucher, priority queues to purchase additional Meet the Stars vouchers, early access on Day 1, and many more privileges, all for AED 800.All tickets will go live shortly, so you can also opt for a general admission ticket at AED 145 for a one day pass and AED 330 for a 3 day pass. Whichever pass you choose, you can expect an epic three days with your favourite stars and the community!
https://adgully.me/post/4221/ebrahim-k-kanoo-now-offers-247-online-tyre-shop-via-bahraintyrescom

Ebrahim K. Kanoo now offers 24/7 online tyre shop via BahrainTyres.com

Launched by the Tyre Division of Ebrahim K. Kanoo, BahrainTyres.com offers a convenient, hassle-free way to purchase genuine tyres online. Operations Manager, Girish Kumar reveals how the platform was designed to overcome logistical challenges and open an exciting new chapter in tyre retails for Bahrain’s market.What sets Bahrain Tyres apart in terms of convenience?The world is becoming increasingly digitized, particularly in terms of services. Convenience and accessibility for customers are at the centre of these rapid changes. Bahrain Tyres stands out in this regard due to its round-the-clock availability, vast tyre range, personalized consultation, easy online payment, quick delivery, professional installation, and the option for fitting at preferred locations or doorstep delivery and fitment. All these aspects collectively make it a go-to platform for a hassle-free and convenient tyre shopping experience.What is the range of tyres available on the platform?The website boasts a wide range of tyres from renowned brands such as Michelin, BF Goodrich, Maxxis, Tigar, Nitto, CEAT, Goodride, and Devanti. These Tyres cater to various budgets and preferences, with options from different countries of origin including European countries, the US, Japan, India, China, Thailand, Vietnam, and Taiwan. Bahrain Tyres stocks genuine tyres, each coming with a manufacturer's warranty to ensure customers’ peace of mind.How does Bahrain Tyres ensure customers make the right choice?The platform makes it easy for customers to find the perfect tyres. Over 90% of tyre sizes are available at any given time, ensuring a comprehensive selection. In addition, there's a dedicated contact number for consultation if you need assistance before making an online purchase. This personalized assistance helps customers make informed decisions.What can customers expect in terms of delivery and installation?Tyre purchases from Bahrain Tyres are available for customers all over the Kingdom. Once you've placed an order, free delivery and fitment are offered to your doorstep or the nearest TYREPLUS outlet. Free fitting is available at TYREPLUS outlets, ensuring your tyres are professionally installed. There's also the option of fitting at a location of your choice through the TYREPLUS mobile service van.Does Bahrain Tyres offer additional services?Besides tyres, the platform’s services extend to Michelin-certified TYREPLUS service stations. These stations provide comprehensive tyre and car maintenance services. Additionally, they offer a range of high-quality products like lubricants, batteries, suspension, air conditioning, and brake systems for a wide variety of vehicles. TYREPLUS has a wide network, spanning six service centres located strategically at Salmabad, Tubli, Hidd, Saar, Sitra, and Muharraq.How can customers make payments on the platform?The platform offers hassle-free and highly secure online payment transactions. The platform accepts all major debit/credit cards. Customers can also make their payments through BenefitPay or cash on delivery. With the latest retail safety systems in place, customers' banking and personal data are thoroughly protected.
https://adgully.me/post/4220/mazaji-radio-partners-with-elan-media

Mazaji Radio partners with ELAN Media

Mazaji FM 94.6, a well-known radio station, and ELAN Media, the foremost media company in Qatar, have entered into an exclusive partnership, marking a significant collaboration in the media landscape.Under the partnership agreement, ELAN Media will now offer advertising slots, sponsorship packages and live content segments to clients across Qatar with a wide choice of prime and drive time airing opportunities.“Mazaji FM is one of the most popular Arabic language radio services in Qatar with a particularly strong listenership on conventional and online radio among Qatari youth. This deal represents the coming together of two of Qatar’s most forward-thinking organizations and opens new business opportunities for an expansive client base across the consumer and events segments,” commented Jaber Al Ansari, ELAN Group CEO. “In just over a year, Mazaji FM has captured a strong following and we are confident of further growing its listener base and bring great opportunities for corporates and brands to reach their clients and build meaningful connections with the local community.”“Mazaji FM is a cost-effective reach medium with strong local appeal, with a listenership that has strong emotional connections with the station, which reflects positively on advertisers,” explained Hamad Aljabri, General Director, Mazaji FM “It provides information as it reaches consumers closest to their time of purchase, when they are driving to or from work, or even during a lunch break. The station has come a long way in a short time, and we believe our partnership can further build its already significant listener reach.”Mazaji FM advertisers include some of the biggest corporates and event names in Qatar. “Our advertisers and sponsors reach a listenership primarily comprising middle-and-upper income group Arabs aged 15-35 years, both Qatari nationals, who make up the lion’s share, and other Arab residents,” explained Hamad Aljabri, General Director, Mazaji FM. “We are confident that with ELAN Media’s robust and creative advertising capabilities we can soon be the major radio force in the nation.”
https://adgully.me/post/4219/yazle-dentsu-network-and-mastercard-collaborate-for-sustainable-advertising

Yazle, Dentsu Network, and Mastercard collaborate for sustainable advertising

Yazle, a global digital media company specializing in innovative and creative digital advertising, partnered with Dentsu to work on Mastercard’s Gamers8 campaign that not only pushed the boundaries of performance but also supported sustainability efforts. Yazle adopted groundbreaking adaptive streaming technology from SeenThis. Using SeenThis's adaptive streaming, to the campaign saw a reduction in data transferred to devices during this year’s edition of the event by an astonishing 23% compared to running creatives of corresponding quality using conventional technology. This reduction is not just a statistic; it is a meaningful contribution to sustainability. By avoiding the release of 399 kilograms of CO2e emissions into the atmosphere, which translates to 7% in creative delivery emissions, Mastercard achieved a notable 6.88% reduction in its carbon footprint. This is equivalent to curbing 6,871 KM driven by a passenger car or 109,756 fully charged phones. This impressive environmental impact demonstrates how Yazle’s expertise in digital advertising, along with SeenThis's adaptive streaming technology, supports Mastercard’s commitment to sustainability. “At Mastercard, we are passionate about building a sustainable world that works for everyone. Recently, we pushed forward our deadline to achieve net-zero emissions across our operations from 2050 to 2040 in line with our dedication to reducing our carbon footprint. We believe in the power of technology to influence a greener tomorrow for ourselves, our partners, and the markets we serve. Through our work with Yazle and Dentsu, we are ensuring that we conduct our business in a responsible and sustainable way,” said Mustapha Kassem, Senior Vice President, Marketing and Communications, Middle East, and North Africa, Mastercard. Through the utilization of adaptive streaming technology, brands can efficiently deliver captivating content while simultaneously lessening the environmental impact, compared to running creatives of corresponding quality using conventional technology. This innovative streaming technology provides advertisers with the means to curtail data consumption without sacrificing video quality, leading to a substantial decrease in carbon footprint. This aligns seamlessly with the UAE's Year of Sustainability initiative, highlighting commitment to eco-friendly practices and responsible content delivery.“At Yazle, we are empowering brands to forge a sustainable path forward, where innovation and responsibility converge. Together, we are redefining success, where achieving sustainability goals is not just a choice but a strategic imperative. In this journey, we do not just follow trends; we set them. We measure impact, reduce carbon footprints, and engage consumers in meaningful ways. With our unwavering commitment to a greener future, we are not just helping brands reach their sustainability goals; we are propelling them towards a brighter, more responsible tomorrow. The Mastercard campaign is a perfect example of this,” said Jamie Atherton, Managing Director at Yazle. “Reducing emissions associated within the media supply chain has become an imperative for our industry, and achieving this requires close collaboration across the entire media ecosystem. Mastercard has been a leader in supplier sustainability, and it is really encouraging to see the tangible impact of taking an eco-conscious approach to advertising in this campaign. Having partners like Yazle helps us to not only support our clients on their climate action commitments, but also our own efforts to decarbonize media and achieve our science-based-targets on the journey to net-zero,” said aid Mr. Ramzy Abouchacra from Dentsu.Overall, the campaign also achieved remarkable results, with a total of 1,847,464 impressions. Notably, it boasted a robust video start rate of 90.9% and an impressive video completion rate of 64.1%, underscoring the engaging nature of the content. Among the various ad placements, the 300x600 unit emerged as the star performer, delivering the highest completion rates, demonstrating the campaign's ability to captivate and retain audience attention. This successful collaboration between Yazle and Dentsu sets a commendable example for the advertising industry, displaying the potential to achieve business objectives while prioritizing sustainability. Yazle is dedicated to pioneering innovative approaches that benefit both consumers and the environment.
https://adgully.me/post/4218/swisslog-unveils-cutting-edge-automation-solutions-at-gulfood-manufacturing-2023

Swisslog Unveils Cutting-Edge Automation Solutions at Gulfood Manufacturing 2023

Swisslog, the global leader in robotic, data-driven and flexible automated solutions has announced its participation at Gulfood Manufacturing 2023, scheduled to take place from November 7 to 9. The event is the region’s definitive destination to see the future of food production from advanced technologies to integrated supply chain solutions and breakthrough developments driving the industry forward. Swisslog Middle East will shed light on how advanced technological solutions, such as automation, can assist companies in adapting to the dynamic landscape of food supply chain challenges, enabling them to navigate changes in production, distribution, and retailing while transforming the food supply chain. Swisslog will captivate attendees with a live demonstration of its digitalised robotic storage and order processing solution, AutoStore, with its local partners Technica and KUKA, showcasing the complete end-to-end food value chain, from production and robotics to distribution and e-grocery. Moreover, as the demand for e-grocery continues to surge among digital consumers, and more players enter the field, the UAE's sector is poised to up its penetration rates from 5.5% in 2016 to 13% by 2026. This underscores the imperative for organisations to automate and elevate their operations to effortlessly meet the surging demand for rapid and reliable order fulfilment. Swisslog's assortment of data-focused, versatile, and robotic material handling solutions not only enhances productivity and reduces order cycle times but also enables rapid responses to changes. These very characteristics, driven by an engineering dedication to sustainability, lead to a variety of environmental benefits that resonate with the UAE's commitment to achieving net-zero emissions by 2050.  Additionally, Swisslog strives to improve supply chain sustainability through energy efficiency and food safety. Manual processes cannot provide the scalability and profitability needed by food manufacturers. With the increasing demand for own-brand labels, prepared foods, and e-grocery, food & beverage warehouses must adapt to efficiently handle numerous SKUs within limited space, accommodating various outbound order types. Rami Younes, General Manager and Head of Sales, Swisslog Middle East, commented, “With the global population set to grow by 3 billion by 2050, the F&B industry must scale production without magnifying the existing climate, water scarcity, and quality issues. Swisslog has a comprehensive portfolio of solutions to address these challenges. We have worked with global F&B leaders like Coca-Cola, Unilever, and Pepsi, successfully executing over 350 projects across 35 countries. At Gulfood Manufacturing, we will showcase the complete spectrum of the food value chain, highlighting our unique capability to provide full-scale solutions.”Gulfood Manufacturing is taking place at the Dubai World Trade Centre from 7th to 9th November 2023 and Swisslog representatives will be available at Hall 4, Stand C4-3.
https://adgully.me/post/4217/abu-dhabi-international-airport-to-be-renamed-zayed-international-airport

Abu Dhabi International Airport to be renamed Zayed International Airport

His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, has issued directives to rename Abu Dhabi International Airport. The new official name, Zayed International Airport, will take effect from 9 February, 2024, coinciding with the official opening ceremony of the new Terminal A.
https://adgully.me/post/4216/x-to-launch-news-wire-service-xwire

X to launch news wire service-XWire

media platform X is gearing up to introduce a news distribution service named XWire, with the intention of competing against established platforms like Cision's PR Newswire.To commemorate the one-year anniversary of Musk's takeover and transformation of Twitter into X, the company held a meeting. During this gathering, company executives expressed their vision of YouTube and LinkedIn as potential future competitors. This suggests that X is considering venturing into the realms of video streaming and recruitment.In fact, the company is already actively working on the latter. In July, a beta version of this service was launched through the account @XHiring. Verified organizations can utilize this service to showcase critical job openings on their profiles, effectively reaching millions of suitable candidates, as stated in the account's description.Furthermore, Musk has recently implemented changes to how news story links are presented on X. He has restricted the display of headlines in previews of third-party links, so that only the link's domain and the main image from the destination page are visible in tweets. This change eliminates additional context from the previews.
https://adgully.me/post/4215/saudi-investment-bank-signs-an-official-partnership-agreement-with-real-madrid

Saudi Investment Bank signs an official partnership agreement with Real Madrid

The Saudi Investment Bank (SAIB) announced today its new partnership agreement with Real Madrid CF. This collaboration aims to introduce unique customer experiences to the bank’s customers.At the official signing ceremony, SAIB emphasized that this agreement would allow it to connect with Real Madrid fans in Saudi Arabia and enable SAIB customers to have access to unique experiences.The partnership is part of SAIB’s commitment to be a leader in clients’ rewards.About SAIBThe Saudi Investment Bank, a Saudi joint-stock company, has been established pursuant to the Royal Decree No. M/31 dated 23 June 1976 (corresponding to 25 Jumada Al-Thani 1396H.) and started its business on 16 March 1977 (corresponding to 25 Rabie Awwal 1397H.) SAIB has also established successful joint-ventures and subsidiaries to cater to the needs for investment banking, share trading, asset management, leasing, mortgages, insurance and credit cards.The shareholders of SAIB, a publicly listed company, include the General Organisation for Social Insurance, the Public Pension Agency, other Saudi public and private institutions as well as Saudi Individuals.About Real Madrid Football ClubReal Madrid C.F. is a sport entity with 121 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 500 million followers on social media, and is for the fourth year in a row the most valuable football club in Europe according to The European Elite 2022 report. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row. More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited football club website for the sixth consecutive year.
https://adgully.me/post/4214/now-money-announces-new-investment-round-and-appoints-new-ceo

NOW Money announces new investment round and appoints new CEO

Leading payroll and remittance platform, NOW Money has closed a new financing round led by Dubai-based entrepreneurs Mark Nutter and Nicolas Andine. Nutter founded the Seven Group in Dubai in 2018 which is dedicated to improving Human Resources and Employee Benefits across the GCC. Its Seven Insurance Brokers division advises corporates on their Employees’ medical policies, while EmiratesHR provides corporates with a complete Human Resources Management System, handling payroll and employee benefits across the region.As part of the investment round, Nutter has become the Chairman of NOW Money and Andine has been appointed as CEO to grow the business, expand its product offerings and improve its operational excellence. Dubai based French national Andine has 10 years of experience in scaling technology startups and is currently CEO of EmiratesHR and will continue in this role whilst undertaking the CEO role at the inclusive banking platform, bringing with him his vast local and international contacts.Andine comments: "We were attracted by the unique proposition of NOW Money, combining the strong social mission of bringing banking access to the underserved 1.7million population of the UAE combined with a solid and scalable business model. “We believe the business is perfectly aligned with the initiatives of the government and its value proposition offers a unique path for socially responsible employers to support the financial wellbeing and ultimately mental and physical health of their workers."NOW Money has recently announced it is the first FinTech in the region to offer the UPI remittance option, developed by the National Payments Corporation of India, which offers an instant, cost-effective option for money transfers to India. It also offers easy access payroll and banking to the wider underserved and underbanked immigrant population in the UAE by working with employers to provide a unique service with low remittance and banking fees to multiple countries which are below the United Nations’ industry recommended standard. The company is also launching a new banking subscription service which is the first of its kind for migrant workers in the region. The model will simplify the NOW Money offering, making it easier for the end user to navigate, budget and stay in control of their finances whilst getting greater value from their subscription. The ethical FinTech also provides in person financial literacy and education training in the end user’s native language, demonstrating the company’s clear commitment to financial inclusion and social mobility for all.
https://adgully.me/post/4212/half-of-systematic-investors-have-already-integrated-ai

Half of systematic investors have already integrated AI

Dubai: Invesco today released the findings of its eighth annual Invesco Global Systematic Investing Study. The Invesco Global Systematic Investing Study is an evolution of the Invesco Global Factor Investing Study, published annually since 2016. The reposition this year reflects the changes within the quantitative investing world, and the use of quantitative methods beyond just factors. The study, which is based on the views of 130 institutional and wholesale investors that collectively manage $22.5 trillion in assets, also finds a growing consensus that the systematic toolkit can help investors navigate key challenges, such as volatile markets and imperfect data.Read the full report here.
https://adgully.me/post/4213/ideal-systems-delivers-brand-new-studios-for-egypts-first-pan-arab-news-channel

Ideal Systems delivers brand new studios for Egypt’s first pan-Arab news channel

Ideal Systems Group announced today the successful completion of a turn-key project for Al-Ghad TV, to design and build visually stunning and technically advanced TV News Studios in Cairo, Egypt.Ideal Systems was selected by Al-Ghad TV which in English means Tomorrow, is the leading Arab news channel in Egypt as a one-stop-shop to migrate Al-Ghad TV from their existing broadcast facilities in Egyptian Media Production City (EMPC) to the gleaming new facilities nearby which were fully designed and built by Ideal Systems.The Ideal Systems design team worked with Al-Ghad to create visually stunning news studios with a variety of sets to support different programming styles. The main studio design concept centres on a stylised globe as the core of the design. Curved features surround the globe providing additional visual impact which is captured by Sony studio cameras. These curved features become multi-layer backdrops for all the sets, expressing how Al-Ghad TV news platform is connected from the centre to the whole world. The dual level studio design also incorporates five sets of LianTronics LED display walls connected to the graphics systems, three of which are on motorized tracks with one on a rotating frame to allow for portrait or landscape content.The Ideal designed studio lighting system is fully IP based using the ArtNet Protocol, enabling sophisticated LED floor and ceiling lighting features for mood transformations that align with the essence of each show.Ideal Systems designed and integrated AVID’s iNews NRCS and Media Central Cloud UX Production Asset Management system (PAM) with VizRT’s V5 Graphics Engine including AR and VR graphics functionality. The Audio network is all IP utilizing DANTE, controlled by fully redundant S300’s and Tempest Control Rack from Solid State Logic (SSL). And also incorporates Sennheiser’s DANTE microphones and in ear monitoring systems. Ideal used Imagine Communications for playout, automation, routing, and core broadcast infrastructure with Lynx Technik Green Machines for additional AV processing.The full turn-key project included over 8,000 sqft of fixed and virtual studios over three floors, with redundant studio production control rooms plus transmission and master control rooms and a lines room for satellite bookings, seven near line edit suits, eight creative desks, and workstations for over one hundred and thirty journalists.<div class="video-container"><iframe src="https://www.youtube.com/embed/Pq8wSDIW92c?si=ZyEI6JSwcY9jzrtF" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>
https://adgully.me/post/4211/pinterest-introduces-education-hub-for-creators

Pinterest introduces education hub for creators

Pinterest, the American image sharing and social media service, has introduced a new education platform for creators, which can give insights for making best use of Pins along with monetizing the users presence on the platform. The new education hub, available in 13 languages, includes a range of guides and notes on how to utilize Pins, including info on how to be featured in Pinterest’s’ editorial surfaces, and how to align with platform-promoted trends.There are also best practice tips for creating stand-out Pins: <img src='https://erp.adgully.me/artical_image\cb74e155ebf3bab2161636af2bc6d529.png' class='content_image'>Additionally, Pinterest has also included dedicated education walk-throughs, giving users access to more specific pointers on how to succeed in the app. Like all social apps, Pinterest has been making a bigger push on building incentives for creators, in order to maximize its in-stream content flow.Beside its Creator Fund, providing direct payments to selected creators, Pinterest has also tried out a ‘ Creators Rewards’ programme, which makes it possible for creators to participate in specific challenges to earn cash. This new education platform is the next stage of that push, providing access to all of Pinterest’s creator resources in one place. While it is primarily aimed at Pinterest creators, there is a wealth of valuable information for marketers too.
https://adgully.me/post/4209/facebook-instagram-roll-out-ad-free-experience-in-europe

Facebook, Instagram roll out ad-free experience in Europe

Meta has announced the introduction of a new subscription option in the European Union (EU), European Economic Area (EEA), and Switzerland. This is in response to the evolving European regulatory landscape.This initiative, set to launch in November, allows users of Facebook and Instagram in these regions to make a choice between continuing to access personalized services for free with advertisements or opting for a subscription to enjoy an ad-free experience while ensuring their information is not utilized for ad targeting.Under this subscription model, users in the specified regions will have the opportunity to subscribe for a fee and access our products without advertisements. The pricing structure will vary depending on the platform: €9.99 per month when using the web, and €12.99 per month for iOS and Android. It's important to note that this pricing variation takes into account the fees imposed by Apple and Google through their respective purchasing policies. Until March 1, 2024, the initial subscription fee will cover all linked Facebook and Instagram accounts within a user's Accounts Center. However, starting from March 1, 2024, an additional charge of €6 per month on the web and €8 per month on iOS and Android will apply for each additional account listed in a user's Account Center.But why is Meta implementing this new subscription offering? The company says it is committed to maintaining an ad-supported internet, ensuring that people from all walks of life can access personalized products and services, while also facilitating small businesses in reaching potential customers and driving economic growth in Europe. While advocating for an ad-supported internet, Meta is equally committed to complying with evolving European regulations and respecting their spirit and purpose.This decision aligns with Meta's earlier announcement in August, in which the company expressed its intention to transition users in the EU, EEA, and Switzerland to the "Consent" legal basis as per GDPR for processing data collected on their platforms for advertising purposes. This change was made in response to emerging regulatory requirements in the region, including the interpretation of GDPR by the Irish Data Protection Commission following a recent ruling by the Court of Justice of the European Union and the forthcoming Digital Markets Act.The introduction of the subscription model is aimed at balancing the needs of European regulators, providing users with choices, and enabling Meta to continue serving the people of the EU, EEA, and Switzerland. The Court of Justice of the European Union has explicitly recognized the validity of a subscription-based model as a form of consent for an ad-supported service.For users who opt to continue using Meta's products for free, their experience will remain largely unchanged, with ongoing support for tools and settings that empower individuals to control their ad experience. These tools include Ad Preferences, which offer a range of controls allowing users to influence the ads they see and the data used for ad targeting, as well as tools that explain "Why am I seeing this ad?" and help manage ad preferences.Meanwhile, advertisers will continue to run personalized advertising campaigns in Europe for those who choose to avail of the free, ad-supported online service. Meta remains committed to investing in the development of new tools that preserve the value of personalized advertising for both users and businesses while giving users more control over their ad experience on Meta's platforms.It's important to note that the subscription for an ad-free experience is available to individuals aged 18 and above, and Meta is actively exploring ways to provide teenagers with a useful and responsible ad experience in light of the evolving regulatory landscape.This new subscription model has been factored into Meta's most recent business outlook and guidance. This press release contains forward-looking statements regarding Meta's business outlook and the evolving regulatory landscape. These statements should not be considered as predictions of future events. More information about potential risks and uncertainties related to Meta's business and financial results can be found in the most recent Form 10-Q. Meta undertakes no obligation to update these statements based on new information or future events.
https://adgully.me/post/4202/from-one-client-to-a-global-force-journey-of-mad-influence-with-gautam-madhavan

From one client to a global force: Journey of Mad Influence with Gautam Madhavan

Gautam Madhavan, a 26-year-old entrepreneur, leads Mad Influence, a highly successful full-service digital marketing agency. The agency had humble beginnings in 2018 with just one client, but it has rapidly grown since then. Today, Mad Influence manages twelve to fourteen campaigns daily. Their early adoption of influencer marketing has propelled them to prominence in this global trend.In an exclusive interview with Adgully, Gautam Madhavan, CEO & Founder of Mad Influence, sheds light on the company's comprehensive scope of work.While emphasizing that Mad Influence is indeed an influencer management agency, he emphasizes that their services encompass more than just connecting content creators with brands. The company also specializes in digital marketing, social media management, content creation, and offers consulting services for businesses. Additionally, Madhavan discusses the rationale behind expanding Mad Influence to the Middle East and shares insights into the company's future aspirations for the region. Here are some excerpts from the interview:Can you please share your entrepreneurial journey?My journey in the world of entrepreneurship has been quite a dynamic and exciting one. I founded Mad Influence with a vision to revolutionize influencer marketing. It all started with a passion for connecting people and brands through the power of social media. Over the years, I've learned to adapt to the rapidly changing landscape of digital marketing and influencer collaborations. From humble beginnings, we've now grown into an international player in the industry.What inspired you to launch ‘Mad Influence’ and ‘Mad Studio’ at such a young age?The inspiration behind launching Mad Influence and Mad Studio at a relatively young age came from recognizing the immense potential and impact of influencer marketing. I saw the power that influencers held in shaping consumer behavior and driving brand engagement. Mad Influence was born out of the desire to create a platform that could bridge the gap between influencers and brands, making it accessible to a global audience. Mad Studio, on the other hand, was established to provide creators with a space to unleash their creative potential. Youth often bring fresh perspectives and a willingness to take risks, which can be advantageous in the digital landscape.The trend of social influencers has significantly risen in the past few years. How do you measure its success?The success of the influencer marketing trend can be measured in various ways. One key indicator is the engagement and reach of influencer campaigns. We closely monitor metrics like likes, shares, comments, and click-through rates to evaluate the impact of influencer content. Additionally, the conversion rates and sales generated through influencer collaborations are vital performance indicators. As the industry evolves, we also consider the authenticity and relatability of influencers as key factors in success. Ultimately, it's about the value that influencer marketing brings to both brands and influencers in terms of increased brand awareness, customer trust, and revenue.How do you connect Brands with Influencers? Do brands look for a certain Influencer for their campaigns?Connecting brands with influencers is at the core of what we do. We offer a marketplace platform where influencers and brands can register and connect. Brands often have specific criteria for the influencers they want to collaborate with, such as audience demographics, niche relevance, and engagement rates. Our platform allows brands to search and filter influencers based on these criteria. Alternatively, influencers can also apply for campaigns that match their expertise and audience. We believe in facilitating a seamless and mutually beneficial partnership between brands and influencers, ensuring that the right fit is made for each campaign.Mad Influence has recently forayed into the Middle East? What made you do so?The Middle East presented an exciting opportunity for Mad Influence due to several reasons. First, the region is witnessing significant growth in influencer marketing, with a diverse and engaged audience. Second, Dubai, in particular, is a multicultural hub with a large number of expats, making it an ideal place for pilot projects and micro-influencer campaigns to target specific audiences. Lastly, Dubai's strategic location allows us to work with various time zones, which is crucial for managing global influencer marketing campaigns effectively. These factors made the Middle East an attractive market for our expansion.What can you say about the influencer marketing platforms of the Middle East? What can you predict about it?The influencer marketing platform in the Middle East is rapidly evolving and holds immense potential. We anticipate that it will continue to grow, driven by the region's diverse and digitally active population. As influencer marketing becomes more mainstream, we can expect to see innovative campaigns and partnerships emerging from the Middle East. This region has the opportunity to become a global hub for influencer marketing, and we aim to be at the forefront of this growth.Have you formed alliances with social influencers or brands in the UAE?Yes, we've formed valuable alliances with both social influencers and brands in the UAE. We've had the privilege of collaborating with some well-known names in the region, including influencers and celebrities. We've also partnered with brands in various industries, including real estate, tourism, FMCG, lifestyle, and consumer products, to execute influencer marketing campaigns that have proven to be highly successful. These alliances have not only allowed us to expand our network but have also enabled us to create impactful campaigns that resonate with the local audience.Mad Influence has collaborated with and offers advice to the biggest companies on social media channels including YouTube, Meta, Sharechat, Moj, MX Takatak etc. Will this be in the MENA region as well?Absolutely, our expertise in collaborating with major social media channels and offering advice will extend to the MENA region. We believe in leveraging the full spectrum of social media platforms to create comprehensive and effective influencer marketing strategies. The Middle East presents unique opportunities, and we will continue to work closely with brands and influencers to utilize platforms like YouTube, Meta, Sharechat, Moj, and MX Takatak to drive successful campaigns in the region.What will be your strategies for making Mad Influence successful in the MENA region?Our strategies for success in the MENA region will revolve around understanding the local culture, consumer behavior, and the influencer landscape. We aim to establish strong partnerships with regional influencers and brands, ensuring that we offer tailored solutions to meet their specific needs. Additionally, we'll continue to invest in technology and data analytics to provide insights and performance metrics that will drive successful influencer marketing campaigns. Our goal is to become the go-to platform for influencer marketing in the Middle East and make Dubai a global hub for this rapidly growing industry.
https://adgully.me/post/4210/chattels-more-cowned-best-decor-retailer-of-the-year-at-the-design-me-awards

Chattels & More cowned Best Decor Retailer of the Year at the Design ME Awards

Chattels & More, a leading furniture and decor retailer, was awarded the prestigious title of Best Decor Retailer of the Year, at the esteemed Design Middle East Awards 2023. The awards ceremony, a hallmark event in the region's design and architecture industry, was held on October 26th at Sofitel Dubai The Palm.The accolade bestowed upon Chattels & More is a testament to the brand's unwavering commitment to excellence and innovation in the realm of home decor. Recognized for their outstanding contributions to the design industry, this award underscores the brand's position as a trendsetter and leader in the market.This significant achievement resonates deeply with Chattels & More's vision of becoming the most beloved furniture brand in the UAE. "We are honored to be named the Best Decor Retailer of the Year by the Design Middle East Award. This recognition is not just an award; it is a celebration of our dedication to providing exceptional products and services to our valued customers," said Adrian Shaw, CEO of Chattels & More.Chattels & More extends heartfelt gratitude to its community of 'Chattlers' – the loyal customers, supporters, and partners whose continued patronage and encouragement have been integral to this milestone. "Our 'Chattlers' inspire us every day to push boundaries and create spaces that resonate with beauty and functionality. This award is a testament of our goal to become the most loved furniture brand in the region." Shaw added.The Design Middle East Awards annually celebrate the creative best from the region's design and architecture industry, honoring top architects, designers, projects, and firms. Chattels & More's victory in the Best Decor Retailer of the Year category underscores the brand's dedication to shaping inspiring living spaces.
https://adgully.me/post/4208/ooredoo-group-earns-prestigious-recognition-at-the-global-brands-magazine-awards

Ooredoo Group earns prestigious recognition at the Global Brands Magazine Awards

Ooredoo Group, one of the world’s most dynamic telecommunications companies, has announced today that it has received prestigious titles at the Global Brands Magazine Awards 2023, cementing its position as a leader in the MENA & SE Asia regions.The awards, organised by Global Brands Magazine (GBM), recognise outstanding performance and vision across various industries.Ooredoo Group was awarded the coveted title of "Best Visual Identity Brand – Telecommunications, MENA & SE Asia - 2023", reaffirming once again the company’s unwavering commitment to excellence. This remarkable achievement follows the company’s recent brand refresh with a new bold, vibrant, and distinctive visual identity that mirrors Ooredoo's passionate spirit and its readiness to a future that never stops evolving.The brand refresh introduced the new tagline "Upgrade Your World", encapsulating the company's promise to continuous improvement, and to enabling human progress, ensuring that every connection, innovation, and service provided contributes to the advancement of individuals, businesses, communities, and countries across its global footprint.Ooredoo Group received two more prestigious awards in 2023, further affirming its position as a leader in the telecommunications industry. The first award, 'Most Aspiring HR Leader 2023', recognising the exceptional leadership and contributions of the group in the field of human resources. The second accolade, the 'Best Digital Transformation and Customer Experience 2023' Award, underlines Ooredoo Group's success in implementing a transformative digitalisation strategy and delivering a seamless customer experience.Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer at Ooredoo Group and Chairman art Ooredoo Kuwait, said: "At Ooredoo, we believe in pushing boundaries, fostering innovation and continuously improving to 'Upgrade Your World'. We are honoured to receive these prestigious awards from Global Brands Magazine, recognising our exceptional visual identity and the outstanding work of our dedicated teams. These accolades reflect our firm commitment to always delivering excellence in everything we do. In an industry characterised by rapid innovation, our new brand positioning shows our forward-thinking approach, placing customers and employees at the centre of our business transformation strategy.”The Visual Identity & Leadership Awards, a segment of the GBM Awards, are designed to honour companies that have excelled in evolving visual identity sectors. An external research team meticulously evaluated nominees, making Ooredoo Group's win a testament to its exceptional service delivery and commitment to excellence.
https://adgully.me/post/4200/sacheerome-to-invest-5mln-in-rd

Sacheerome to invest $5mln in R&D

Dubai, UAE: India-headquartered Fragrance & Flavour (F&F) company, Sacheerome plans to invest over $5mn to set up a Research & Innovation Center, Application Lab, Evaluation Center, Sales office, and a Warehouse in the UAE over the next 3-5 years.With an eye on strengthening its business in the burgeoning UAE market, the company aims to drive 10X revenue growth over the next 36-60 months.“We have been supplying F&Fs in this region for decades. The Middle East is a confluence of cultures from across the world, and the business is remarkably fluid. Earlier London, Rome & Paris were the luxury market trendsetters but today, Dubai is as big a fashion & lifestyle powerhouse. Given our deep understanding of the pulse of consumers here and the backing of the partners we work with, we believe this is the time to expand and grow our business here,” said Manoj Arora, Managing Director of Sacheerome, at BeautyWorld Middle East 2023, where they are exhibiting at Sheikh Saeed Hall 3 | E 12.Currently, UAE’s FMCG industry generates $50 million worth revenue using Sacheerome’s line of products manufactured in India and the Gulf.Talking about the changing consumer preferences and buying trends in the Middle East, Mr Arora said: “The region has transformed into a global hub. Today, the consumer choices are more milder and fine fragrances. Oud and Natural Agarwood of Assam have become a big hit here.”Beginning in the 1900s, the Delhi-based company is a trailblazer in the fragrance & flavour industry, helping leading FMCG brands create sensory experiences for consumers, with over 10,000 products and a presence in 30 countries.On the new product & technologies Sacheerome is introducing in the UAE market, Mr Arora said: “We have pioneered four new technologies – Sach/Maxicap, Sach Veda, Sach/Natura, Sach/Odocon. These are aimed at providing superior fragrance experience for our consumers, boosting fragrance performance, with Indian naturals at the core of technology innovation.”Comparing the Middle East and Indian consumer’s choices, Mr Arora said: “While India is a huge price sensitive market, Middle East shoppers, with their strong purchasing power, are willing to spend more on high quality niche products.”According to an Expert Market Research report, the Middle East and Africa (MEA) flavours and fragrances industry reached a value of about $2.92 billion in 2023 and is further expected to hit approximately $4.16 billion by 2032.
https://adgully.me/post/4207/new-native-announces-gaias-demo-day-showcasing-15-ai-startups-in-riyadh

New Native announces GAIA's Demo Day, showcasing 15 AI startups in Riyadh

New Native, a leading organisation at the forefront of artificial intelligence and investment, has announced GAIA's Demo Day, an event showcasing 15 hand-picked Artificial Intelligence startups. The event will take place on November 2, 2023, at The Garage, KASCT, Riyadh, Saudi Arabia.This event will serve as a platform for these startups to present their generative AI-powered solutions, spanning various sectors such as E-commerce, Legal Tech, and Data Analysis. GAIA's Demo Day will put these startups in the spotlight, allowing them to showcase their transformative AI-powered solutions that have the potential to revolutionize their respective industries.GAIA, an initiative backed by the esteemed National Technology Development Program(“NDTP”) and The Saudi Data & AI Authority (“SDAIA”), has meticulously designed a 10-week program aimed at nurturing the potential of these 15 AI startups. They have been provided with advanced AI technology and top-tier mentorship, making it a transformative journey for each participant.Pawel Czech, New Native Co-Founder, stated: "The intersection of artificial intelligence and investment is one of the areas where we continue to see exciting opportunities for growth and change. GAIA's Demo Day is a reflection of our commitment towards driving human progress through innovative AI solutions. We look forward to showcasing these startups and their game-changing ideas on the global stage."Event Details:Date: November 2nd, 2023Location: The Garage, KASCT, Riyadh, Saudi ArabiaTime: 5:30 PM GMT+3Notable speakers at the event will include Dr. Esam Alwagait, Director of the National Information Center at SDAIA, who will deliver the opening speech. This will be followed by keynote speeches from Ibrahim Neyaz, CEO of the National Technology Development Program, and Pawel Czech, Co-founder of New Native.Furthermore, the event will feature pitching sessions and display booths from the startups, where they can impress potential investors, industry experts, and key stakeholders. Following these sessions, a networking session will foster collaborations and partnerships among attendees.“We are excited to lead the charge in AI innovation within the MENA region, with Saudi Arabia as a pivotal partner,” said Anas Agag, New Native’s MENA General Manager. “New Native is committed to making a lasting impact through AI solutions, and we look forward to showcasing the transformative potential of AI right here in the heart of the MENA region.”GAIA's Demo Day underscores New Native's dedication to fostering innovation and propelling human progress through its dynamic ecosystem platform. With a clear vision of nurturing AI innovation and facilitating the growth of technology-driven ventures, New Native has firmly established itself as a driving force in artificial intelligence.New Native invites you to join us at GAIA's Demo Day to witness the transformative AI solutions that are set to shape the future of various industries. This event promises to be a unique opportunity for investors, innovators, and industry enthusiasts to be part of the AI revolution.
https://adgully.me/post/4206/citi-appoints-maria-ivanova-as-citi-country-officer-for-the-uae

Citi appoints Maria Ivanova as Citi Country Officer for the UAE

 Citi announced the recent appointment of Maria Ivanova as Citi Country Officer (CCO) for the United Arab Emirates. Maria will also assume the role of the Senior Executive Officer for Citibank NA DIFC, Citibank NA ADGM and Citigroup Global Markets Limited, DIFC branch.As CCO UAE, Maria will oversee all Citi’s businesses and operations across all the legal entities based in the UAE. She will work closely with the UAE management team and with Shamsa Al-Falasi, CEO of Citibank, N.A. UAE Onshore Branch to drive a client-centric growth strategy in the market while maintaining a robust control environment.Maria joined Citi in 1996 as a Corporate Banking Relationship Manager. Throughout her career, she has held various leadership roles including in Trade Finance and the Global Subsidiaries Group. Prior to assuming this current role, Maria was the Chief Operating Officer in Citi Russia and has served up till recently as Citi Country Officer for Russia.Commenting on her new role, Maria said: "I am delighted to lead our bank in the UAE and work together with our seasoned team of bankers on the ground to drive growth and success. With a full suite of banking and wealth management services, UAE is one of the flagship franchises for Citi globally, and I am looking forward to furthering our growth strategy and delivering the highest standards of products and services to our clients."In this new role, Maria’s remit extends to working closely with the Middle East & Africa (MEA) cluster leadership team to continue to develop and grow the businesses operating in the UAE, serving the rest of the MEA cluster. Ebru Pakcan, Cluster and Banking Head for the Middle East & Africa said, "We are pleased that Maria has assumed the responsibility of driving our business in the UAE. Maria has a strong track record of developing and implementing business strategy, consistent delivery of financial performance and a client-centric mindset. Her wealth of experience will be fully leveraged to tap growth opportunities in the UAE.”The UAE serves as the regional hub for Citi’s Middle East & Africa Cluster covering 29 markets. Citi UAE offers a full spectrum of financial services including Corporate & Investment Banking, Capital Markets, Sales & Trading, Transactions Services, Private Banking and Commercial Banking. In addition, it serves as one of Citi’s four global Wealth Management centers and continues to be a major player in local consumer services.
https://adgully.me/post/4205/7awi-media-group-launches-layalina-digital-magazine

7awi Media Group launches Layalina digital magazine

7awi Media Group, a leading digital platform, has launched its Layalina digital magazine. The magazine will be an Arabic-only publication with its aim to captivate readers with engaging content and innovative digital format.  The Layalina digital magazine consists of an array of captivating articles and features tailored to a diverse range of interests and audiences. In its first issue, it offers a variety of compelling topics, including:• Fashion Weeks: Dive into the ever-evolving fashion universe, where you'll find the latest trends, hot runway styles, and emerging designers - all in one place.• Breast Cancer Awareness: In honor of Breast Cancer Awareness Month, the magazine is sharing inspiring stories of Arab celebrities making a significant impact in raising awareness and supporting the cause.• Spotlight on Saudi Actor Summer Shesha: Get to know the rising star, Summer Shesha, explore her journey, achievements, and the mark she's left on the entertainment industry.• Lifestyle Articles: Its lifestyle section covers a wide range of topics, from wellness tips to travel destinations, ensuring there's something for everyone to enjoy.Sossi Wartanian, Editor-in-Chief at Layalina Digital Magazine, said: “It’s our pleasure and excitement that we reconnect with our dedicated readers, contributors, and audience. We aim to bring together the finest content in a dynamic and interactive digital format. The magazine will cover a wide range of topics, from the latest in fashion, beauty, and celebrities to inspiring stories and women empowerment journeys in our region.”
https://adgully.me/post/4204/backpack-announces-launch-of-cryptocurrency-exchange

Backpack announces launch of cryptocurrency exchange

Backpack, the all-in-one web3 wallet and company behind Mad Lads, the No. 1 NFT collection by market cap on Solana, today announced the launch of a regulated cryptocurrency exchange. Trek Labs Ltd FZE, which will launch under the name Backpack Exchange, has officially been issued the Virtual Asset Service Provider (VASP) license for Exchange Services from the Dubai Virtual Assets Regulatory Authority (VARA), which supervises and regulates all virtual asset activities across the Emirate of Dubai. This license only covers Backpack Exchange and not any of the other virtual asset products and services offered by Backpack.Over the past five months, Backpack Exchange has developed a next-generation exchange that incorporates a novel zero-knowledge proof of reserves (zk-proofs), Multi-Party Computation (MPC) for custody, and low latency order execution, while also securing licenses in several jurisdictions worldwide and establishing premium fiat on and off ramps for users. The combination of Backpack Exchange and Backpack Wallet (which is currently an unregulated product) is designed to provide the smoothest transition for users from fiat to on-chain applications. While Backpack Wallet users already have access to a variety of dApps and executable NFTs (xNFTs) unique to Backpack, they will now be able to conduct trades on the exchange directly in the app.VARA’s VASP license for Exchange Services allows crypto businesses to exchange virtual assets for all types of customers. As the world's first independent regulator for virtual assets, VARA serves as a transparent and trusted guiding authority for the emerging world of virtual assets. In early 2023, VARA released the world’s first tailor-made regime for regulating virtual assets.VARA Spokesperson noted: “Dubai’s VA sector is fully regulated and VARA’s founding principles have been anchored on the need to structure guardrails for market security while remaining progressive and responsive to innovation. To this end, the licensing process is rigorous in its evaluation of suitably qualified ‘responsible’ participants that can serve as the UAE’s bar for convergence across global jurisdictions. In keeping with Dubai’s repute as a preferred global hub for entrepreneurship, Backpack Exchange must be recognised for their commitment to prioritise investor protection and risk assurance, and VARA appreciates their readiness to fulfil necessary prerequisites that has made them among the first VA exchanges to secure a full market license within the VARA regime”.Armani Ferrante, CEO and Founder of Backpack, stated: “It's time to put an end to the days of opaque crypto exchanges representing everything our industry stands against. It shouldn't be normal to use an exchange with a single point of failure, without proof of reserves, or without auditability. A verifiable, unforgeable ledger is the exact problem blockchains solve, and Backpack Exchange is taking full advantage of that. Using cryptographic techniques like zk-proofs, MPC, and state machine replication, Backpack Exchange hopes to raise the bar for transparency and compliance to demonstrate the best this technology has to offer. Don't trust, verify.”Backpack Exchange will launch in private beta for existing Backpack and MadLads community members this November. The beta will feature spot crypto trading functionality. The exchange is set to go live to the public in Q1 of 2024. The Backpack Exchange team will be working to add in various trading functionalities such as derivatives, margin, cross-collateral while its compliance team, with decades of experience from Barclays, State Street, HSBC, Coinbase, and other prominent financial institutions continues to secure additional licenses around the world.
https://adgully.me/post/4203/five-essential-questions-for-small-business-owners-ahead-of-white-friday-sales

Five essential questions for small business owners ahead of White Friday Sales

GoDaddy, Inc. (NYSE: GDDY), the company that helps entrepreneurs thrive, is excited to unveil the essential roadmap for Egyptian small businesses to excel during White Friday. As the White Friday sales event approaches, small business owners in Egypt are gearing up for one of the year's most anticipated shopping events. With the ever-present cost-of-living concerns, these sales have become even more crucial for consumers seeking holiday bargains.The recent GoDaddy’s MENA Small Business Survey revealed intriguing insights into Egypt's business landscape. In Egypt, over 20% of small businesses responded that they make over 60% of their revenue through social media channels (21%). Facebook was the most popular platform in Egypt at 91%, followed by WhatsApp at 67%.If you're a small business owner in Egypt looking to maximize the opportunities of White Friday, it's essential to ensure your online presence and marketing strategies stand out. Here are five vital questions to consider ahead of this year's White Friday in November:Is Your Website Ready for White Friday?Now is the perfect time to evaluate your digital storefront to make a lasting impression on potential customers and re-engage existing ones. Here's a checklist to go through before the sales kick off:Confirm that your logo and web design align with your brand identity.Ensure your contact information is up to date.Integrate your social media channels seamlessly into your website.Review your hosting arrangement for reliability, stability, and speed to handle increased traffic during White Friday.Update your product photos to make them captivating and current.Also, prioritize security. Does your online store have an SSL Certificate to encrypt data shared between your server and customers? Consider GoDaddy's comprehensive SSL Certificate to enhance website security and customer trust, instilling confidence and driving sales.Do You Have an Effective Marketing Plan in Place?Once you've identified the right deals for your business this White Friday, it's time to focus on promoting them. While major brands begin their White Friday marketing well in advance, small businesses can leverage tools like GoDaddy's E-store to reach customers online all around the world, and boost online visibility and engagement.Given budget constraints, rely on your email marketing list and social media channels for promotion. Maximize exposure with a schedule of email and social media marketing, starting with teaser emails leading up to the big special offer reveal. Sending reminders during White Friday or before deal expiration can also prompt purchases.Have You Optimized the Checkout Experience?The checkout process is pivotal in securing sales. Integrating popular payment gateways such as Fawry and a variety of mobile wallets can streamline this experience for your Egyptian customers. Be transparent about shipping prices and policies to avoid any surprise costs for customers at checkout.How Will You Encourage Repeat Business?White Friday is an excellent opportunity to attract new customers. Consider post-purchase strategies to inspire return visits:Encourage customers to join your email marketing list during checkout.Automate thank-you emails, request product or service reviews, and offer discounts or incentives for their next purchase.As White Friday firmly establishes itself in Egypt's retail calendar, now is the ideal time for small businesses to strategize and make the most of this consumer event. With these straightforward steps, ensure your website performs at its peak and your marketing strategy positions you for ongoing sales success.
https://adgully.me/post/4198/xscom-appoints-pavlina-zinonos-as-senior-customer-support-manager

XS.com appoints Pavlina Zinonos as Senior Customer Support Manager

XS.com, the global FinTech and financial services provider, has today announced appointing Ms. Pavlina Zinonos as Senior Customer Support Manager, which demonstrates the global multi-asset broker’s commitment to providing excellent assistance to its clients and partners.Pavlina Zinonos is a seasoned professional known for her consistent performance throughout her career. With more than 15 years of industry experience, she brings her wealth of expertise to this vital role.Her deep industry knowledge and proven track record make her the ideal choice to lead the customer support operations at multi-award winning broker.Pavlina is excited about her role at XS.com and has stated her commitment to adding value to the company."I'm thrilled to be a part of the XS Group, an organization that shares my values of transparency and excellence in customer support. I see a strong alignment between my personal values and XS.com's mission to provide exceptional service and support to our clients. I look forward to working closely with the team and contributing to the company's commitment to delivering outstanding customer experiences."As the newly appointed Senior Customer Support Manager, Pavlina will lead and manage a team of dedicated professionals responsible for providing top-notch customer support.Her collaborative approach will strengthen relationships between various departments, ensuring that clients enjoy seamless interactions and top-tier service. Under her leadership, XS.com is well positioned to continue its success, achieving new milestones in client satisfaction and support.Mr. Wael Hammad, Chief Commercial Officer (CCO) at XS.com, expressed his excitement about the appointment of Pavlina Zinonos."We are proud to appoint Pavlina Zinonos as our Senior Customer Support Manager. With her extensive industry knowledge and an impressive career history, we are confident that Pavlina will bring fresh perspectives and innovative ideas to our customer support operations. We eagerly anticipate working closely with her to elevate our service quality and ensure our clients receive the best support possible."In this appointment, XS.com reinforces its unwavering commitment to enhancing the client experience and strengthening the company's dedication to transparency and excellence in customer support. As Pavlina Zinonos takes the helm as the Senior Customer Support Manager, the future promises a continued focus on delivering exceptional value to clients and achieving even greater levels of customer satisfaction. XS.com looks forward to the positive impact Pavlina will bring to the team and the outstanding support she will provide to clients worldwide.
https://adgully.me/post/4199/e-ramadan-content-market-concludes-setting-record-numbers

E-Ramadan content market concludes setting record numbers

Dubai, UAE: - E-Ramadan Content Market (ERCM) held its annual two-day virtual platform with participants from across the globe, successfully facilitating more than 220 meetings between E-Sellers and E-Buyers, showcasing a wealth of exclusive content for the upcoming holy month of Ramadan. ERCM witnessed a record-breaking turnout, highlighting its status as a premier platform for Ramadan content exchange.With producers, distributors and service providers joining from MENA, Turkiye, Europe, and the Indian Sub-Continent, ERCM proved its ability for international reach and influence in the global content industry. Buyers managed to meet key industry players like S Productions, Studio 100 Media, Abacus Media Rights, Antin TV, Toonz Animation, Blue Media, Afamia Production, Mako Kids, Rabee Alhajabed Art Production & Distribution and many more.Shoaib Ahmed, CMO, Ingenuity Productions (Pakistan), commented: “Returning for the second year in a row, the credit goes to the remarkable networking platform. A round of applause to their dedicated team for uniting an expansive international community of buyers and sellers on a single platform. E-Ramadan Content Market's seamless online portal and effective technical support have simplified the process, facilitating connections with the right individuals and organizations. We look forward to continued success!"Wafaa Yassine, Owner and CEO of Ovision (Lebanon), stated: "The entire experience has been incredibly smooth and successful. I deeply appreciate your invaluable assistance.”ERCM 2023 witnessed E-Buyers from over 15 countries engage in the event, including RTV Indonesia, Bahrain TV, BeIN, Shahid, Viu, Menassati, and DM Don Square Entertainment.Refat Alsahab, Acquisition Manager, IEN TV (Saudi Arabia), stated: "Many thanks for your outstanding efforts in this year's ERCM. The event was truly exceptional, boasting impeccable organization and perfect timing. The participants actively engaged and contributed to its success."Ihab El-Eraky, Scheduling Manager, Al Rai Media Group (Kuwait), remarked: “ERCM is a great opportunity for people in the media business to meet online without the hassle of leaving the office and getting to know more promising formats and titles for the purpose of licensing or production.”   Sama Moshgi, Head of Sales and Account Management, Dream Farm Studios (UK), commented: "Our experience with Ramadan Content Market was nothing short of outstanding. What stood out to us the most were the valuable connections we were able to foster, which we believe will be pivotal for our future endeavours. A special mention goes to the account managers and coordinators whose responsiveness and efficient follow-ups made the entire process seamless. The platform was user-friendly and intuitive, ensuring a smooth experience from start to finish. We look forward to participating again and recommend this platform to anyone looking to expand their network in the content industry.”ERCM 2023 achieved its mission of connecting content creators and distributors with platforms seeking top-notch Ramadan content. The event's success reflects its pivotal role in shaping the content landscape during this significant time of the year.
https://adgully.me/post/4201/leejam-sports-achieves-record-breaking-profits-membership-growth-in-q3-2023

Leejam Sports achieves record-breaking profits & membership growth in Q3 2023

Riyadh, Saudi Arabia: Leejam Sports Company, the largest operator of fitness centers in the Middle East and North Africa, achievedrecord-breaking results in terms of revenue and net profits in Q3 2023, with SAR 348 million and SAR 92 million, respectively. This represents a year-on-year increase of 32% and 35%, compared to Q3 2022. These results follow the strong performance and record profits Leejam reported in the first half of the year, where the exceptional performance in Q3 contributed to the results for the first nine months of 2023, reaching SAR 927 million in revenue, an increase of 27%, and SAR 227 million in net profit, a rise of 51% compared to the same period in 2022, reaching a total of 448,000 by the end of September 2023, marking the highest figures ever recorded for both the male and female sectors.In this context, Mr. Adnan Al-Khalaf, CEO of Leejam Sports Company, stated, "Leejam Sports has maintained consistent profit growth throughout 2023, setting record levels across all financial indicators during Q3, which culminates in continued exceptional performance since the beginning of the year. Much of this strong and continuous performance is attributed to the company's product quality, diverse services, integrated strategy for attracting members from all segments, and its commitment to enhancing the customer journey and enriching their experience. The opening of 11 new centers since the end of September 2022 demonstrates the company's dedication to expanding access to a variety of sports activities, contributing to building a vibrant community that promotes health, happiness, and activity in all areas it serves."Profits Across SectorsMale Centers: Segment revenues for the current year's Q3 and the first nine months reached SAR 263 million and SAR 696 million, with an increase of 33% and 27%, respectively. The number of male members reached 348,000 by the end of Q3, a historical high.Female Centers: Segment revenues for the current year's Q3 and the first nine months reached SAR 84 million and SAR 224 million, with an increase of 31% and 31%, respectively. The number of female members reached 100,000 by the end of Q3, a historical high.Corporate Sector: The growth in corporate segment revenues is partly attributed to the improved onboarding experience for sector members through easy, seamless, and multi-channel digital services.Leejam's Formula for Maintaining Profitability Amid Escalating CostsLeejam's operating profits saw significant growth in Q3 and the first nine months of the year, despite increased sales and marketing expenses, general and administrative costs, including expenses related to hiring and investments in new technologies. The company's profits before accounting for depreciation, amortization, interest, zakat, and taxes increased by 34% and 32% during Q3 and the first nine months of the year, amounting to SAR 191 million and SAR 481 million, respectively, driven by higher operating profits. Additionally, the company also recorded its highest-ever deferred revenue balance, propelled by increased subscription sales during the successful promotional campaign for Saudi National Day in September 2023. Membership and subscription revenues showed growth during Q3, reaching SAR 305 million, a 30% increase compared to Q3 2022. This increase can be attributed to the continuous and comprehensive improvement of customer experiences across all membership categories.Leejam's Expansion and Development StrategyWhen discussing Leejam Sports' strategy for growth and advancement, Adnan Al-Khalaf expressed, "At Leejam Sports, we focus on a clear strategy with two main tracks. First, we aim to grow and develop our existing clubs, renovating them and increasing their membership through the 'Your Club is Changing' project, which has already seen 40 clubs developed and is ongoing. The second track involves Leejam's announcement to expand with more than 100 additional clubs”.Commenting on the expansion plans of Leejam Sports Clubs, Adnan Al-Khalaf said during his interview with Al-Arabiya channel: “After opening 11 branches in the third quarter of this year, we are continuing with the expansion plans as we aim to reach 250 club by 2025 in Saudi Arabia and the UAE. We also expect during the current and next quarter to achieve the highest rate of openings for our clubs, whether for women or men". Pointing out that more financial data in addition to the company’s new strategy will be disclosed as part of the "Leejam Day" conference scheduled for November 6, 2023.Personal TrainingThe increase in membership numbers has boosted demand for personal training services, leading to a 37 million and 100 million SAR increase in sector revenues during the current year's Q3 and the first nine months, respectively. This is a result of the company's investment in training programs, whether in swimming, group exercises, or specialized exercises such as boxing, cycling, and other scientifically designed high-quality training sessions to provide a better experience for customers. The enhancements introduced on our digital platform dedicated to members in 2023 have facilitated members' experiences in purchasing, payments, reservations, and logging their sessions, significantly improving the quality of personal training services. Furthermore, enhancing the digitization of member experiences and their interaction with personal trainers through our electronic platform has allowed better utilization of personal trainers' capabilities, offering more opportunities to boost their activity and generate higher profits for both them and the company.
https://adgully.me/post/4197/googles-pichai-to-testify-in-us-government-antitrust-hearing

Google's Pichai to Testify in US Government Antitrust Hearing

Sundar Pichai, CEO of Alphabet Inc and its subsidiary Google, is set to testify on Monday, October 3, in a landmark antitrust battle with the US government. This case revolves around Google's alleged monopolistic control over search and certain aspects of search advertising.Pichai, appearing as a witness for Google, is expected to face questions about the company's efforts to maintain its dominance in online search, particularly as smartphones have become the primary device for web searches. The inquiry will likely focus on innovations related to search advertising as well.On the other side, the government's cross-examination may probe Google's multibillion-dollar annual payments to secure its position as the default search engine on various smartphones. The government contends that Google, which commands approximately 90% of the search market, has unlawfully paid around $10 billion per year to smartphone manufacturers, such as Apple, and wireless carriers like AT&T, to ensure that Google search is the default option on their devices, thereby preserving its market dominance.Google's strong position in the search market translates into significant influence in the highly profitable advertising sector, which serves as its primary revenue source. The tech giant argues that its revenue-sharing agreements are lawful and that it has made substantial investments to maintain competitiveness in the search and advertising realms. Additionally, Google maintains that consumers have the option to switch to alternative search providers if they are dissatisfied with the default search engine on their devices.
https://adgully.me/post/4196/kangana-ranauts-tejas-takes-flight-as-a-deshbhakt

Kangana Ranaut's 'Tejas' takes flight as a deshbhakt

The film's name belongs to its heroine (Kangana Ranaut), who turns in to a fierce deshbhakt cum airforce pilot after her loved ones are killed in the Leopold Café attack of 26/11. Tejas is also the name of India's first indigenously made fighter plane, which our heroine Tejas takes to Pakistan and gives hell to the terrorists there!! It is also the name of the undercover mission she is on... oh wow. TEJAS TEJAS TEJAS. Tejas raised to 3 actually!! In its just under two hours runtime, Tejas the film crams in everything you can expect in a typical hyper patriotic Bollywood fare. There is a RAW agent to be rescued, there is the nincompoop Paki army to be fooled and behold, there is even a sinister terror plot to blow up the (yet to be inaugurated) Ram Mandir to be foiled. Phew!! Quite a long "To do" list, you would say. But our dear olè Kangana does all of it with seemingly relative ease. No hurry, no worry!! Coming from Ronnie Screwvala who produced the infinitely superior Uri (2019), Tejas is a letdown on many fronts. The screenplay oscillating between the protagonist's past and present, is a distraction. There is an overdose of songs in the first hour. The air combat sequences don't excite much as you thought from the trailer. Moreover, two fighter pilots pulling down an entire terror camp in Pakistan doesn't appear real. As for the climactic showdown at Ayodhya Ram Mandir, the less said the better... Kangana didi, as her haters love to troll her, has been having a bad box office spell off late. That truly doesn't matter as even in her worst of outings like Dhaakad last year, Ranaut is top class. Her sincerity, her hard work and her performances are always outstanding. If I go by the turnout of just seven (including myself) in the Sunday matinee show at Mahim's Citylight Cinema, Tejas will only add to the list of Kangana Ranaut's increasing flops. But as an actress, she is absolutely flawless. Whether you like her or not!! Ratings on some key aspects* : 1. Acting : 5/5 (Kangana Ranaut)2. Direction : 2/53. Music : 2/5 4. Story, Screenplay and Dialogue : 2/55. Cinematography : 3/56. Editing : 3/5 7. Costume Design : 2/58. Special Effects and VFX : 2.5/59. Action : 2.5/510. Production Quality : 3/5 #SNRating for #Tejas : 2 stars out of 5. - Sumeet Nadkarni Liked the review? Click on the link below and like the #SNRatings page to subscribe to honest and unbiased reviews of all latest movies : https://m.facebook.com/SNRatings You can also follow us on Twitter handle : @sumu76in * - The overall film rating is not a simple average of all ratings on key aspects but a weighted average of the ratings where some crucial aspects (like direction, acting, story and screenplay etc) are assigned more weightage than others. #Tejas #ActionThriller #HindiMovie #BollywoodFilm #KanganaRanaut #RonnieScrewvala #URI #BollywoodReview #Filmreview #TheatricalRelease #OTTRelease #Zee5 #SNRatings #SNRatings barometer:1 star = Poor1 & 1/2 star = Below average/ Avoidable2 stars = Average2 & 1/2 stars = Above average/ Risk it3 stars = Good enough/ Endurable3 & 1/2 stars = Definitely worth a watch4 stars = Very good5 stars = Masterpiece/ Outstanding. 2023 SNRatings.
https://adgully.me/post/4194/beautyworld-middle-east-2023-opens-today

Beautyworld Middle East 2023 opens today

Dubai, UAE: Beautyworld Middle East 2023, the region’s largest beauty and wellness trade fair, opened today at the Dubai World Trade Centre.Running until 1st of November, Beautyworld Middle East offers visitors unrivalled access to nine of the industry’s fastest-growing segments: Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, Beauty Tech, and Supply Chain & Services alongside Clean + Conscious (formerly Natural and Organic) and the launch of the shows newest category; PrestigePack, .Beautyworld Middle East is spread over 15 halls for the 2023 show, having grown 20% in size from previous events and is expected to welcome over 1,750 exhibitors from around 57 countries. This year's edition promises to capitalise on the success of last year’s Beautyworld Middle East which was the most successful and best-attended edition in the event’s history.This year’s show sees the return of the ‘Next in Beauty’ conference, which brings fresh thinking, new insights, and advanced business strategies to the fore. Running across all 3 show days, Next in Beauty provides a platform for over 40 industry experts to discuss topics such as sustainability, technology innovations, diversity and inclusion and data led insight into industry trends.Emirati entrepreneur and homegrown skincare brand founder Salama Mohamed is today’s headline keynote speaker. In a one-on-one conversation with Lauren O’Connell, Beauty Editor of Cosmopolitan Middle East, Salama will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull.“As we open the 27th edition of Beautyworld Middle East, this year's event is geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of features and new show highlights for our expected 50,000+ visitors to enjoy, the growth and diversity of offering across all sectors is testament to the size of the opportunity for the industry in the region right now, and into the future,” explained Flyn Roberts, Portfolio Director at exhibition organiser Messe Frankfurt Middle East.Attendees to Beautyworld Middle East are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market between 30 October – 1 November to unlock a world of possibilities at Beautyworld Middle East 2023.
https://adgully.me/post/4195/emirates-celebrates-one-year-of-a380-operations-in-bengaluru

Emirates Celebrates One Year of A380 Operations in Bengaluru

Emirates today celebrates the first anniversary of providing its signature A380 services to Bengaluru. In addition to marking a successful year of operations on the double-decker aircraft to Karnataka, today also sees the introduction of the Premium Economy offering on its services from Bengaluru, allowing customers to have more choice when planning their travel. One year ago, Emirates proudly introduced its flagship A380 aircraft on the route from Dubai to the Silicon Valley of India. The much-loved aircraft has become a symbol of luxury, comfort, and cutting-edge aviation technology, enchanting passengers with its unparalleled signature services, including its iconic Onboard Lounge and Shower Spa. Since its introduction in 2022, the iconic aircraft has carried over 700,000 passengers on the route between Bengaluru and Dubai. Furthermore, Emirates is the only airline in Bengaluru operating the world’s largest passenger aircraft.  As Emirates celebrates one year of A380 operations to the Indian city, the airline’s Premium Economy cabins today made a debut on its A380 services in India, including Mumbai and Bengaluru. Commenting on the milestone, Mohammad Sarhan, Emirates’ Vice President –India & Nepal, said, "India is a vast market with a high demand for our services to Dubai and to unique destinations across our network. Ever since the A380 launch in Bengaluru, we have witnessed a tremendous response from Indian customers wishing to use our services to travel to our hub city or to other popular destinations. In our commitment to India, we are delighted to celebrate one year of our A380 operations in this city with an enhanced customer experience. The Premium Economy cabins provide choice for those seeking elevated luxury and comfort at great value."The introduction of Premium Economy is set to redefine the passenger experience, offering valued customers even more options and comfort during their journey. The Emirates A380, renowned for its exceptional extra legroom has been a steady and long-time favorite amongst travel enthusiasts. With the addition of Premium Economy, the airline surely sets new standards in luxury air travel with its cabins featuring 56 plush cream leather seats, generous legroom and additional perks including an elevated dining experience.  Furthermore, passengers can immerse themselves in the world of entertainment with our award-winning in-flight entertainment system, ice. With industry-leading screens across all cabins and over 6,500 channels of content featuring movies, TV shows, and albums in Kannada as well, every moment of the journey becomes an extraordinary experience.Emirates began operations to India in 1985 with its scheduled services to Mumbai and Delhi and has been serving customers in Bengaluru with its award-winning services since 2006. Emirates provides access to nine points in India, with customers enjoying seamless connectivity to its global network, with over 130 destinations currently. 
https://adgully.me/post/4188/redtag-fallwinter-collection-2023-is-functional-fashion-redefined

REDTAG fall/winter collection 2023 is ‘functional fashion’ redefined

REDTAG, the Middle East’s leading fashion and homeware brand, known for its unwavering commitment to providing utmost quality, value-based pricing, and voguish styles, has launched the fall/winter collection 2023 — an ensemble that exemplifies ‘functional fashion’ by honouring the season’s chill while being effortlessly stylish.  Staying true to its theme “Winter Moments”, the new collection has incorporated wintry colours like brownstone and Bordeaux velvet, as well as retained a few vintage elements from the bygone era for a memorable and warm season. On the contemporary front, light-winter characterwear with Disney, Marvel, and DC personalities will certainly amaze kids, just as heavy-winter staples like cardigans and fur coats will delight adults. Solids dominate REDTAG’s fall/winter collection 2023, making it an all-around classy affair.   Shehbaz Shaikh, Chief Retail Officer, REDTAG, said the new collection pays homage to the vintage winter wardrobe while being evidently in sync with modernity. “REDTAG prides itself in being a brand that is striking the right balance between global trends and local sensibilities and closely catering to the region’s fashion-forward generation. The new collection brings the ‘Winter Moments’ that our customers will cherish for a long time,” Shehbaz added.  Solid lightweight jackets in creams, with the warmth of quilt and the convenience of zips, are every man’s friend in the coming season. Fleeced coats with contrasting collars and biker jackets from a broad winter colour palette give men’s fashion a new meaning. In women’s fall/winter collections, REDTAG’s “modern minimalist” design approach is at its best.  Faux fur overcoats in beige, vintage peacoats in exquisite colours like wine, checked plaid shackets with blocks of browns, and fuzzy coats in dark blue are among the seasonal specials set to give women a timely makeover. Those seeking a slow transition into winter will find just the right comfort in full-sleeved smocked dresses with subtle floral prints, with knitted woollen stoles adding the final touch.  “Winter clothes must be viewed through the prism of functionality due to the season’s implications for health and well-being,” Shehbaz explained. That emphasis is apparent in the kids' collection comprising quilted and fleece jackets with hooded options in soothing colours like bubble-gum pink. REDTAG presents adult-like attire, such as long blazers, checked sweatshirts, and puffer jackets, for poised and confident seniors.  REDTAG’s ongoing ‘New Lower Prices’ initiative, aimed at enhancing affordability and applicable to the new collection, means the “winter moments” will begin right after you step into the nearest brand outlet or visit the online store. The pricing initiative takes after REDTAG’s customer-centric approach, which has helped the brand build a tiered loyalty program — RT Rewards — of over 15 million members in the region. 
https://adgully.me/post/4182/the-ned-doha-welcomes-massimiliano-binda-as-managing-director

The Ned Doha welcomes Massimiliano Binda as Managing Director

Doha, Qatar – The Ned Doha, a hotel and private members' club, is pleased to announce the appointment of Max Binda to the position of Managing Director. Max will be responsible for charting the strategic course and overseeing the day-to-day operations of both the hotel and the Club, with a steadfast commitment to further enhancing the quality of service and experiences for members and guests.With an impressive career spanning over three decades in luxury hospitality and private clubs, Max Binda brings a wealth of expertise to The Ned. Max's career includes serving as General Manager at London's The Connaught, and as Hotel Manager at Mandarin Oriental Hotel Group in Shanghai, China. Notably, he also led as Chief Executive Officer at Les Bordes Estate in France.Max has also made significant contributions during his tenure at establishments including the Sofitel Legend Metropole Hotel in Hanoi, Vietnam, and 18 years of hands-on operational experience with Mandarin Oriental Hotel group in six different countries. Fluent in English, French, Italian, and German, his linguistic skills complement his multifaceted experience across different cultures and markets. Since joining The Ned Doha, Max has been deeply engaged in its operations, bringing his experience to the forefront. With a vision to elevate the membership experience at Ned’s Club Doha, Max, in collaboration with the team, has identified opportunities to refine the Club’s offerings.Commenting on his new role, Max Binda said: "I am thrilled to be a part of The Ned Doha and eagerly anticipate the opportunity to contribute my experience towards enriching the Club and hotel’s offerings. The team’s unwavering dedication to excellence is truly commendable, and together, we are committed to creating exceptional moments for our members and guests."The Ned Doha, located in the former Ministry of Interior building, continues to be a symbol of architectural significance and historical richness. Crafted by Lebanese architect William Sednaoui in the 1970s, it offers panoramic views of the Arabian Gulf and city parklands, aligning with the character of other Ned locations across the globe.
https://adgully.me/post/4163/idrees-makes-dubai-go-blue-with-changing-tree

Idrees makes Dubai go blue with ‘Changing Tree’

Founded in 2015, Changing Tree, a creative and tech company based in Bangalore, has gained recognition for its expertise in harmoniously merging creativity and technology, often referred to as the CT Effect. The company has recently taken a significant step in its growth journey by establishing an office in Dubai, expanding its presence to the Middle East. In a conversation with Adgully, Idrees, the Founder and CEO of Changing Tree, sheds light on why Dubai serves as the ideal location for their expansion and introduces their new "blue campaign." Excerpts:Please share your entrepreneurial journey with us? What inspired you to become an entrepreneur?My entrepreneurial journey has been a thrilling adventure, filled with uncharted territories, experiences, and lessons. What inspired me to become an entrepreneur was the belief in thinking differently and recognizing untapped opportunities. I began this journey by identifying a market gap and realizing that the fusion of creativity and technology could address brand challenges. This realization led to the birth of Changing Tree. I've always held a deep conviction in the power of execution. It's not just about having knowledge; the real power lies in implementing that knowledge. Becoming an entrepreneur, for me, was about following my passion, pursuing what I loved, and making a meaningful impact in the world.Changing Tree is quite a unique name. What is the motto behind naming it so?"Changing Tree" is not just a name; it's a promise. Picture a tree, with one side barren and the other lush. The barren side represents businesses stuck in old ways, but the green side signifies the potential they can achieve with a little help. "C" in Changing stands for Creativity, breathing life into ideas, and "T" is for Technology, providing the tools to soar. Therefore, just like that tree, with creativity and technology, businesses can change and grow.You have recently ventured into the Middle East by opening an office in Dubai. What made you take the brand overseas to Dubai?Our vision is to have a global footprint, allowing businesses across the world, regardless of their size, to benefit from the CT Effect (creativity and technology). Dubai, with its reputation as a hub of innovation and forward-thinking, serves as the perfect getaway. Its strategic location, connecting the East and West, aligns seamlessly with our mission. Choosing Dubai as our first step toward global expansion was an instinctive decision, introducing the CT Effect to a region ready for transformative changeThe Middle East, as we know, is the hub for creative and tech companies. What, according to you, sets Changing Tree apart from the competition?Absolutely, the Middle East is indeed a hub for creative and tech companies. However, what sets Changing Tree apart is that we're not solely a creative or a tech company. We are a distinctive blend of both, where creativity and technology converge to craft innovative solutions for our clients. This unique combination is at the heart of what differentiates us from the competition.What are the marketing and creative strategies adopted by the organisation to win the Dubai market?Our approach to conquering the Dubai market was marked by a meticulously designed three-phase campaign filled with suspense and intrigue. The culmination of this campaign was an impactful reveal where we introduced Changing Tree as the driving force behind Dubai turning blue. Beyond this, we actively participated in networking events and established a strategic digital partnership with the prestigious Icon Awards in Dubai. Leveraging our established reputation and recognized work in India, we've paved the way for our success in Dubai, cultivating valuable referrals and trust in the market.Your new ad campaign is brilliantly shot. What is the significance of the color blue in it?Thank you for noticing our campaign. The colour blue holds special significance for us as it represents our brand. It signifies the fresh and innovative approach that Changing Tree is introducing to the Dubai market. Blue is our way of making a statement about the change and energy we bring with us.
https://adgully.me/post/4191/light-up-your-festive-season-with-dubai-shopping-malls-group

Light up your festive season with Dubai Shopping Malls Group

Dubai Shopping Malls Group (DSMG), in partnership with Dubai Festival and Retail Establishment (DFRE), is thrilled to announce the launch of an exciting campaign to celebrate the Festival of Lights. The 'Shop. Scan. Strike Gold' campaign as part of the ‘Festival of Lights’ in Dubai Raffle Promotion, promises an electrifying shopping experience for residents and visitors alike.From 1-15th November, shoppers are invited to participate in this exhilarating campaign by spending just AED 200 at any of the participating malls. With their purchase, they will have the chance to light up a winning spree by scanning the QR code available in-store to unlock a world of winning opportunities and uncover surprise deals. The 'Shop. Scan. Strike Gold' campaign is set to add an extra layer of excitement to the festivities as twenty fortunate shoppers will have the opportunity to win gold worth AED 5,000 each. It is a golden opportunity for shoppers to add a touch of sparkle to their lives.Baiju Kurieash, Dubai Shopping Malls Group Secretariat & MD B.U.Z Management & Marketing LLC, expressed his enthusiasm for the upcoming campaign, saying, "Festivals are a time of celebration, joy, and togetherness. This campaign aims to bring these values to life through a unique shopping experience, with 9 malls joining this year's Dubai Mega Raffle. We are delighted to partner with Festival of Lights in Dubai and DFRE to make this festive season even more special. This initiative is our way of giving back to the community and making the festival of lights in Dubai a truly magical and memorable celebration."The anticipation will reach its climax on November 16th, when the lucky winners will be digitally drawn from among the participating customers. DSMG has partnered with Raffle-Tech, a leading retail-tech firm to organize the Raffle draws for this campaign in Dubai. Participating malls include: Times Square Centre, Silicon Central Mall, Arabian Center, Al Ghurair Centre, Dubai Festival Plaza, Al Khail Gate Mall, Bay Avenue Mall, Reef Mall and Oasis Mall.
https://adgully.me/post/4190/meta-film-fest-cancelled-due-to-current-global-situation

META Film Fest cancelled due to current global situation

META Film Fest, the international motion picture gala, has announced the cancellation of this year’s event in Dubai due to the current global situation and challenges faced by communities around the world. Festival organisers, GM Events, offered their deepest sympathies to all those affected.The annual festival is the first private sector and industry stakeholder-led film festival in the Middle East and Africa.This year, it was supposed to showcase 95 films from 32 countries, with 29 films as special festival premieres, while the remaining 66 films will compete for various prizes in categories of feature, short, documentary and student films.META Film Fest was bringing a total of 14 world premieres, 28 regional premieres, and 38 UAE premieres, while also featuring 30 Arabic films.However, META Cinema Forum slated from November 7-8, 2023, at Grand Hyatt Hotel and Grand Hyatt VOX Cineplex, will be carried out as scheduled. The forum will expand to include some of the learning and development features which were originally planned for the festival, as well as select film screenings, in particular the movies with the environmental themes, in support and preparation for COP28.
https://adgully.me/post/4189/651mln-invested-towards-climate-tech-startups-across-mena-and-türkiye

$651mln invested towards climate tech startups across MENA and Türkiye

CE-Ventures, the corporate venture capital platform of Crescent Enterprises, has partnered with MAGNiTT, the leading venture capital data platform in the MEAPT region [Middle East, Africa, Pakistan and Türkiye], to unveil 'The State of Climate Tech Venture Capital Report’. This groundbreaking and timely report delves deep into the dynamic landscape of climate tech investments in the Middle East and North Africa (MENA) and Türkiye region, providing insights into key trends, challenges, and opportunities in this rapidly evolving sector.The report provides a comprehensive overview of climate tech investments in the region and highlights the importance of harnessing innovative technologies to combat climate change. With existing technologies holding the potential to mitigate 65% of all emissions, the report underscores the significance of further advancements to bridge the remaining 35% emissions gap.Key Highlights from the Report:Record-setting climate tech Investment: Climate tech investments reached an unprecedented global total of US$ 82 billion in 2022, marking a 20% increase from the previous year.In the MENA and Türkiye region, US$ 651 million were invested in 148 startups between 2018 and 2022.2022 was a record year for climate tech funding in the MENA & Türkiye region with total investment crossing a quarter billion dollars for the first time ever and resulting in a 50% increase compared to the previous year.The UAE leads the region with 62% of total climate tech venture funding, while Türkiye saw the greatest number of deals at 80.During H1 2023, the region has seen 30 transactions executed, which already represents 60% of the total number of transactions in the previous year.Startups in the agriculture sector, developing solutions towards climate resiliency, accounted for a majority of the venture capital invested over the past 5.5 years.Commenting on the report, Badr Jafar, CEO of Crescent Enterprises and COP28 Special Representative for Business & Philanthropy said: "The Middle East is highly exposed to the effects of climate change. Our natural water scarcity, coupled with temperatures rising at twice the global average, foreshadow an increase in drought and extreme weather events that can impact hundreds of millions of lives. This ‘State of Climate Tech Venture Capital Report’ highlights the ingenuity of our regional entrepreneurial ecosystem, where investors, ecosystem enablers, and policy leaders are coming together to develop a multi-pronged approach towards addressing climate change. We need to move faster, and together, if we are to meet the challenge and embrace this essential opportunity.”Philip Bahoshy, CEO of MAGNiTT added: "We are excited to unveil our collaboration with CE-Ventures, the regional leader in the climate tech industry. As the expert VC data platform in MEAPT, we are keen to be first to present insights on the region’s industry. We are confident that our transparent data, though in its infancy for this particular subject, will spark increased interest, educate enthusiasts, and foster essential dialogues, particularly with COP28 on the horizon. Over the past few years, the sector has witnessed a remarkable surge in investor interest, boasting an impressive Compound Annual Growth Rate (CAGR) of 62% from 2018 to 2022, resulting in a pinnacle of $256 million in capital deployment in 2022. We eagerly anticipate the industry’s continued progression and development."The launch of the report is timely, as it is a month ahead of the beginning of COP28 UAE, which will include the convening of leading business leaders and philanthropists from around the world at ‘Business & Philanthropy Climate Forum’, COP28’s private sector engagement platform.
https://adgully.me/post/4187/ski-dubai-reveals-2023-2024-sponsored-team

Ski Dubai reveals 2023 / 2024 Sponsored Team

 Ski Dubai has revealed its 2023 / 2024 Sponsored Team, which identifies the region’s most talented skiers and snowboarders. The diverse cohort is made up of over 30 high calibre male and female athletes from 11 different nationalities, including 12 Emiratis, who range in age from 7-20 years old. For the first time this year, the programme has been extended to junior snow sport athletes aged 7-10.As part of its commitment to nurture young talent, Ski Dubai will provide the skiers and snowboarders with a range of benefits including unlimited slope access and more than 100 hours of coaching with its expert instructors who have trained numerous elite athletes. The Sponsored Team will receive full winter apparel from premium clothing brands Spyder, Volcom and RAKU, plus access to a wide selection of specialised equipment.Different Snow Sport disciplines make up the 2023 / 2024 Sponsored Team including: the Ski Dubai Freeski Sponsored Team, Ski Dubai Snowboard Sponsored Team, Ski Dubai Alpine Ski Sponsored Team, UAE National Alpine Ski Team, UAE National Snowboard Team, and UAE National Freeski Team. Each Team will also include Main and Junior Development Teams.Among the UAE National Team athletes chosen by Ski Dubai and the UAE Winter Sports Federation were Amenah Al Muhairi, 16, and Sultan Al Ghandi, 17, who previously competed in the prestigious FIS Park and Pipe Junior World Championships held in Cardrona Alpine Resort, New Zealand.Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim Entertainment said, “Congratulations to the newest members of our Ski Dubai Sponsored Team! Given the wealth of talented skiers and snowboarders in the region, this year’s cohort has showcased remarkable progress. Together with our long-standing partners at the UAE Winter Sports Federation, Ski Dubai will continue to support our young emerging snow sport athletes with world-class training in our state-of-the-art indoor ski facilities. We look forward to seeing our Ski Dubai Sponsored Team fly the UAE flag at the world’s most prestigious sporting events.”The Sponsored Team was chosen by Ski Dubai and the UAE Winter Sports Federation following a rigorous selection process which took into consideration a number of factors including technical skill performance, fitness levels, and coach reports and recommendations.Hamel AL Qubaisi, Vice President, UAE Winter Sports Federation added, “We have been monitoring closely for talents in snow sports and collaborated with our partner, Ski Dubai, to identify a unique cohort committed to our shared mission and vision. The Sponsored Team will continue to compete internationally and inspire new generations of snow sports’ athletes. We are extremely proud of their dedication and commitment to this emerging field of sports, and we will continue harnessing our resources for more developments in snow sports.”Over the last decade, Ski Dubai has fostered a winter sports culture in the MENA region, introducing more than 90,000 people to skiing and snow sports each year. In 2017, it established the Sponsored Team programme (formerly known as the Sponsored Athletes programme) to nurture young talent and provide a platform for athletes to learn, develop and hone their skills.The UAE was ratified as a Full Member of the International Ski Federation (FIS) in 2022, paving the way for Emirati snow sports athletes to compete internationally and for the UAE to host FIS-accredited international competitions. That same year, Ski Dubai attracted over 2,000 professional athletes from 45 nations and hosted a total of 42 snow sport events, including 11 FIS-sanctioned events. This year, Ski Dubai has partnered with the UAE Winter Sports Federation, Dubai Sports Council and UAE Paralympic Committee to host 12 international-level snow sport events, starting with the FIS World Snow Day Alpine Ski Race and Freestyle Competitions in January and ending with the UAE FIS Alpine Ski Slalom Race from 6-9 November.
https://adgully.me/post/4185/antares-publishing-and-raya-celebrated-in-2nd-sharjah-rights-connection-awards

Antares Publishing and Raya celebrated in 2nd Sharjah Rights Connection Awards

The winners of the second edition of the Sharjah Rights Connection Award were announced during a ceremony at the 13th Publishers Conference, recognising the invaluable contributions of publishing rights professionals striving to make an impact in the industry.HE Ahmed bin Rakkad Al Ameri, CEO of the Sharjah Book Authority (SBA), accompanied by Mansour Al Hassani, Director of Publishers Services Department presented the awards for the two categories. Elina Harutyunyan, Head of Publishing at Antares Publishing in Armenia, was presented the award in the individual professionals selling translation rights in publishing houses category. Her tireless efforts to expand the reach of literature to international audiences and dedication to the translation movement has significantly enriched the global literary landscape by bringing Indian voices and narratives to readers around the world.In the independent professionals working with agencies specialised in selling book rights to publishers and licensors category, the award was presented to Yasmina Jraissati, founder and director of the Raya Agency in Lebanon. Jraissati's agency has not only successfully sold translation rights for numerous clients but has also played a pivotal role in facilitating cross-cultural literary exchanges. Her commitment to fostering collaboration between authors and international publishers has made a substantial impact on the accessibility of diverse voices in the publishing sector.International Excellence Award for Accessible PublishingAttendees were also witness to WIPO's ABC Accessibility in Publishing Award, organised by the Accessible Books Consortium (ABC), marking its debut in the Middle East at the Sharjah Publishers Conference. This award, through a video presentation, honoured individuals and initiatives pivotal in enhancing content accessibility for people with disabilities, highlighting inclusivity in publishing.The ABC International Excellence Award for Accessible Publishing acknowledged leaders in both publishing and project initiatives, showcasing outstanding contributions in improving access to e-books and digital publications for the visually impaired and print-disabled. The selection panel, comprising accessibility experts, based their decisions on criteria such as content availability in accessible formats, integration of accessibility standards, supply chain collaborations, innovative practices, and positive impacts on those with disabilities.The awards featured three categories with the Publishers Award going to Hegas from Sweden, the Accessible Reading Award being received by Chetana Charitable Trust in India, and finally a Special Commendation Award being awarded to UAE’s Kalimat Foundation.Insightful discussions with industry leadersAs part of the conference agenda, a keynote discussion was held between Ian Chapman, CEO & Publisher of Simon & Schuster UK & International; and Jo Henry, Managing Director of BookBrunch, who engaged in an insightful dialogue illuminating on the evolving landscape of global publishing, and Chapman’s extensive history within the industry. Simon & Schuster's impressive track record as the Publisher of the Year for two consecutive years and Children's Publisher of the Year this past year, highlights their commitment to excellence. Chapman expressed his deep appreciation for the energy and passion he has witnessed in the publishing community in Sharjah, and the privilege of being among his peers at the conference.During the discussion the CEO’s words resonated with industry professionals and aspiring publishers, as he urged everyone to focus on the present, taking positive actions today to shape a brighter future for the world of books. As he succinctly put it, “In 2019 we set a goal to double our publishing profits within five years, instead we quadrupled it within just two years. We're here to publish books. It's important to place one's focus in the present. Instead of worrying about tomorrow, do something positive today that will impact the future.”The 13th edition of the Publishers Conference brought together an elite group of global publishing industry experts, literary agents, and thought leaders from 106 countries, and is held over three days. The Publishers Conference, preceding the Sharjah International Book Fair, provides a platform for professionals in the publishing industry to discuss the most significant challenges and practices to advance the development of the sector.
https://adgully.me/post/4184/renowned-global-ai-experts-confirmed-for-high-level-symposium-in-the-uae

Renowned global AI experts confirmed for high-level symposium in the UAE

Four of the world’s leading authorities on Artificial Intelligence are gathering in Dubai to debate how AI will shape the future of business and economy in the Middle East.The event, hosted by Arabian Gulf Business Insight (AGBI) and in partnership with the global management consultancy Oliver Wyman, will present a specially invited audience of senior business leaders from the UAE with actionable insights on how this disruptive technology is set to affect societies and industry in the regionThe event will progress a robust debate at the recent GITEX conference in Dubai, where G42 signed an agreement with OpenAI to deliver its generative AI models across sectors spanning financial services to energy and healthcare – further cementing the UAE’s global position as a country at the forefront of AI adoption. Representing a regional voice on the expert speaker panel will be Jad Haddad, a Partner at Oliver Wyman, who leads the global consultancy’s Digital Practice in the Middle East, Africa and India and who has advised governments and private organisations on the digital economy, digital investments and smart cities.According to Oliver Wyman analysis, the acceptance of AI technology is notably high among people in the GCC. Our research reveals that only 18% of respondents in the UAE express reluctance to use AI, in contrast to 38% in the UK. This openness can be attributed to various factors, including the relatively youthful population of the GCC. Opportunities abound, and as Gulf countries actively invest in diversifying their economies they stand to benefit significantly from the numerous opportunities presented by AI. However, as is the case with any technological shift, it is also crucial to acknowledge and address the associated risks and limitations in order to identify the best path forward.Joining Jad, will be Michael Bayler, an acclaimed author and a sought-after strategy consultant who has led tech-driven change programmes for the world’s biggest brands across multiple sectors, including RBS, Coca-Cola, Unilever, Diageo, the BBC and Discovery, among others.As well as a Professor of Digital Creativity at City University’s world-renowned Bayes Business School, Professor Neil Maiden has been at the forefront of AI and creativity research for over a decade, with more than 250 peer-reviewed papers published in leading industry journals. They will be joined by Jessica Groopman, a respected Silicon Valley-based analyst who specialises in unpacking the human, business and societal impacts of emerging technologies such as AI, and has advised companies such as Coca-Cola, Technicolor, Pandora, Intel, Microsoft and Cisco.James Drummond, Editor-in-chief of AGBI, said: “The whole world is focused on AI and the transformative effect it will have on so many industries in the future. To help our audience of business leaders understand better what AI’s adoption will mean for the region’s key economic sectors, we have assembled an expert international panel.“Their unparalleled experience and insights related to this very important field will ignite a dynamic discussion that explores the regional impact and opportunities of AI. I am looking forward to introducing them to our invited guests at November’s special event.”Arabian Gulf Business Insight’s AI reception is the first in a series of events that will encourage open dialogue and knowledge-sharing to the benefit of all guests and speakers.
https://adgully.me/post/4183/hub71-welcomes-23-startups-in-its-13th-cohort

Hub71 welcomes 23 startups in its 13th cohort

Hub71, Abu Dhabi's global tech ecosystem, has welcomed 23 new startups as part of its latest cohort, having collectively raised over $53 million in funding. Following a rigorous selection process, the successful startups will enter Hub71’s new Company Building Program and benefit from up to AED 250,000 worth of in-kind incentives and AED 250,000 in cash for equity. High-performing startups from the latest cohort will also be eligible to receive a top-up of up to AED 250,000 in exchange for additional equity, after one year.Hub71 received a 107 per cent increase in applications from over 100 countries, reinforcing Abu Dhabi’s increasing global appeal as an innovative destination of growth for the world’s leading entrepreneurs. The new cohort comprises tech startups hailing from countries across the region, including the UAE, Egypt, and Saudi Arabia, as well as companies from the UK, Canada, India and Armenia, which will establish a presence in Abu Dhabi. Additionally, around 40% of the startups in the latest cohort are from the US. This reflects the growing interest from mature tech hubs in Abu Dhabi’s favorable innovation ecosystem. Operating in 11 diverse industries, the startups will support the advancement of sectors aligned with Abu Dhabi’s strategic economic priorities, including FinTech, ClimateTech, HealthTech and EdTech.Seven startups in the cohort will join Hub71+ Digital Assets, the specialist ecosystem focused on unleashing the growth potential of Web3 and digital assets. Startups in Hub71+ Digital Assets can tap into a network of 13 dedicated partners, including leading digital asset exchanges, global technology providers, venture capital funds, blockchain platforms and other commercial and investment opportunities required to scale. Startups joining Hub71+ Digital Assets include UK headquartered Avantgarde Finance which has raised $5.5 million in funding and provides a platform for digital asset investment managers to plug into, launch their strategies and grow at scale.With a growing focus on the potential of innovation and technology in supporting climate action in the UAE, Hub71 selected two ClimateTech startups that developed innovative technologies helping to shape a more sustainable future. Acquai, which has raised $1.5 million (AED 5.5 million), is a software and hardware service company delivering data from waterways using 3D printed, bio-inspired fishlike drones. Meanwhile, Carbonsifr is a UAE founded climate tech platform enabling businesses to take tangible climate action through their climate-tech solutions such as emissions calculation engine, AI-based reduction platform and checkout tool to engage consumers on their daily.Ahmad Ali Alwan, Deputy CEO of Hub71, said: "With each cohort, we are noticing increasing interest from high-growth startups worldwide seeking to establish their businesses and expand from Abu Dhabi. Tech entrepreneurs recognize the distinct advantages of setting up their companies in the UAE capital, which provides a favorable environment for developing and marketing innovative products and services that can transform the business world. By attracting startups with immense growth potential, Hub71 is building on its powerful community of visionary entrepreneurs who will pave the way for the future of innovation.”In addition to a customized three-month course to receive expert mentorship, tailored advice and critical support, startups joining Hub71 will also gain access to a broad network of corporate, government, investment, and talent partners operating within Abu Dhabi’s technology ecosystem, significantly heightening the prospects of securing commercial deals, investment and market growth opportunities.The 23 startups selected to join Hub71’s 13th cohort:AlGooru is an online service that connects students from various age groups with private on-demand tutors.Anecdote is a customer analytics platform that delves into each customer feedback ticket, drawing from various sources to deliver valuable insights that companies can use to make better product decisions.Aquaai is a software and hardware service company delivering data from waterways using 3D-printed, bio-inspired fishlike drones.Atiom is a behavioral tech platform and mobile solution for deskless teams, primarily focused on creating real business value for large enterprise organizations.Autobia is a B2B marketplace leveraging data to solve the infrastructure and after-sales challenges in the automotive industry.Avantgarde Finance provides digital asset investment managers a platform to plug into, launch their strategies, and grow at scale.BioSapien is a validated FDA drug delivery platform that can slow-release drugs over a specified period into tumors directly.Carbonsifr is a platform that neutralizes the carbon footprint across businesses and industries.ClearQuote Technologies utilizes computer vision to assess vehicle images automatically and identify and evaluate defects or damages.CrunchDAO leverages the power of Web 3.0 collective intelligence to create a next-generation financial insights provider.Digital First AI offers a solution to the marketing industry by providing an all-in-one AI integration.Droplinked by FlatLay is a Web 3 commerce enabler for consumers and enterprises, bridging the gap between Web 2 and Web 3 capabilities with no-code, headless solutions.FlapKap is a user-friendly tech funding platform that integrates with e-commerce, social media and advertising platforms, marketplaces, payment gateways, and Enterprise Resource Planning (ERPs). Goodable uses AI to deliver mental health programming to any screen or device. Its platform is clinically proven to improve employee mood, health and productivity by up to 96%.Lemonade Fashion is a video-first fashion and beauty platform. The social platform lets users shop directly from the video and check out from the same integrated system.Momint enables accessible funding and trade of solar photovoltaic1 (PV) investments with a built-in digital wallet, specializing in putting real assets and legal contracts on the blockchain.Netki is an identity validation provider with deep expertise in high-scale and high-fraud environments.Overnight Finance is an asset management protocol offering passive yield products based on delta-neutral strategies, primarily for conservative stablecoin investors.Param Labs is a game and blockchain development studio that delivers the highest quality blockchain-integrated games to the masses through player-owned digital assets.PriceOye Technologies is a managed marketplace for consumer electronics at the best prices with a built-in price comparison engine.Retailhub is a platform for direct integrations between retailers and aggregators.Sustainable Planet is an AgriTech company utilizing sustainable technology to combat food insecurity and climate change.Syd is a SaaS platform in predictive/preventative health tech that focuses on improving the life quality of employees as a success strategy from a business to an individual employee perspective.
https://adgully.me/post/4180/dubai-sme-to-empower-youth-in-hatta-to-kickstart-the-start-up-ecosystem

Dubai SME to empower youth in Hatta to kickstart the start-up ecosystem

The Mohammed bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), a part of Dubai Department of Economy and Tourism (DET), has outlined its ambitious plan to support and develop the entrepreneur community across various fields in Hatta.Dubai SME’s new plan for Hatta entrepreneurs aligns with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to empower Hatta’s young citizens to start their own businesses and implement new creative approaches that will ensure the region’s sustainable economic development and contribute to raising the standard of living and ensure the well-being of people.In addition to Hatta’s status as a leading regional leisure hotspot, facilitating further development of the Hajar Mountain community – regarded as one of the UAE’s most prominent tourist, heritage, and cultural destinations – is a cornerstone of the Dubai 2040 Urban Master Plan. The plan covers four key strategic pillars: Wellness, Tourism, Sports & Activities, and Sustainability, with a specific focus on preserving Hatta’s natural environment, boosting its development, and enriching its tourism competitiveness. The plan also seeks to support domestic projects that meet the current and future ambitions of Hatta residents, creating opportunities to support Emiratis in a way that stimulates tourism and encourages entrepreneurial activity while also preserving the unique geographical identity of the region.   Workshops, Courses & Training ProgrammesIn 2022, Dubai SME accelerated efforts to train and qualify the youth of Hatta to embrace the entrepreneurial spirit by starting or expanding their own businesses. Dubai SME organised several training courses and specialised programmes to provide local entrepreneurs with advice, guidance, and information. Last year, 401 citizens participated in 19 workshops, while two specialised programmes – the Certified Professional Entrepreneurship and the Certified Agri-Entrepreneurship Professional Diplomas - saw 103 citizens participate in 52 projects.Earlier this year, Dubai SME also organised several training courses in creative entrepreneurial thinking, entrepreneurial leadership, creativity management, and e-commerce to further develop trainees’ skill sets. Since the programme’s start last year, Dubai SME has issued 34 fee-exempt business licenses in the Hatta region, including eight domestic licenses.Project FinancingHaving already facilitated dedicated funds to numerous projects, Dubai SME remains committed to providing financial assistance for the launch or expansion of projects that add value to the Hatta region and its people. Dubai SME actively encourages Emirati entrepreneurs to contact the establishment and apply for funding.To date, an apiary project in the Hatta mountains (Al Doror for Honey and Dates Trade) is one of the most prominent projects to receive establishment and expansion loans from Dubai SME. In addition to its agricultural and environmental impacts, the project includes the construction of an apiary consisting of 3,000 beehives, with a production capacity of more than 20 tonnes of honey each year.Elsewhere, Tanoor Restaurant has been financially supported, enabling its owners to develop and expand operations. Renowned for its famous local dishes, the restaurant serves delicious food in a distinctive atmosphere. In addition, Hur Hatta for Salon Supplies Trade, which provides beauty supplies, tools, perfumes, and non-pharmaceutical preparations to licensed beauty centres in the Hatta region, has also been supported by Dubai SME.His Excellency Abdul Baset Al Janahi, CEO of Dubai SME, said: “In line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai SME has implemented an integrated plan targeting young Emirati talent in Hatta.. We are committed to providing financial and technical support to them as we continue our mission to support Emirati entrepreneurs and other businesses. The support provided by Dubai SME over the past year to Hatta-based entrepreneurs, as well as other citizens, is a core enabler in achieving the goals of the Dubai Economic Agenda, D33 including integrating Emiratis into the workforce across high-performing sectors.“As we work towards achieving the key goal of the D33 Agenda to further consolidate Dubai’s status as one of the top three global cities within the next decade, we will continue to identify and leverage investment opportunities by fostering an environment where entrepreneurship and the next generation of business leaders thrive. Through strategic initiatives, mentorship programmes, and access to resources, we are dedicated to equipping our entrepreneurs with the tools they need to succeed. This support extends beyond financial assistance; it encompasses knowledge sharing, networking opportunities, and a nurturing ecosystem where ideas can grow into successful businesses.”A business facilitation centre in support of projects by Hatta youthTo enable youths in the region to start their projects and turn their ideas into reality, a new business facilitation centre, Tasheel has been established at Hatta Community Centre to support young entrepreneurs and SME owners, who can utilise smart services to issue tax-free business licenses, including obtaining an Intelaq License via the Invest in Dubai platform. The centre also offers multi-use halls and a meeting room as a hub for entrepreneurs.In this context, Dubai's Department of Economy and Tourism, represented by Dubai SME, signed a cooperation agreement with the Community Development Authority with the aim of developing the Tasheel Centre for Entrepreneurship site and supporting Hatta youth projects in the Hatta Community Centre, providing the Establishment’s services in the Smart corner of the center, as well as allowing them to use the building and marketing facilities of the centre. Dubai SME also provided special devices for entrepreneurs to register and receive its services. They can also benefit from the gaming hall space on the ground floor to organise some events and hold specialised exhibitions. They can also use the space allocated for the preparatory kitchen to support entrepreneurs, and others.Through financial and technical support, Dubai SME has contributed to several Hatta success stories, including projects related to construction and contracting enterprises; blacksmithing, carpentry and aluminium; food; tourism and leisure establishments; productive farms; hotels and vacation homes; restaurants and cafes; fitness centres; services; domestic projects, and more.
https://adgully.me/post/4178/uae-debut-ccavenueae-forays-into-global-offline-payment-solutions-arena

UAE debut: CCAvenue.ae forays into global offline payment solutions arena

The UAE-based subsidiary of Indian fintech company Infibeam Avenues Ltd, Avenues World FZ LLC, which owns and operates UAE’s largest payment gateway brand – CCAvenue.ae announced the introduction of its mobile-based QR Code payment solution in the United Arab Emirates (UAE) market for merchants to tap into burgeoning offline payments landscape. It is a pivotal and strategic move marking the company’s debut on the international stage of offline payment solutions, starting with the UAE market.“For the first time, we are foraying into the offline payment space in the UAE market with our innovative QR-Code payment offerings for merchants,” said Mr Arun Jeevaraj, Vice President, Business & Operations, UAE & Saudi Arabia, CCAvenue.ae. He further shared that the company has onboarded multiple merchants in last few months including renowned establishments in Dubai like Prime Association Management, a renowned homeowners' association, and the esteemed Jaffer Bhai's The Biryani King of Bombay, which operates in Dubai.According to Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, the company's foray into the offline payment landscape within the UAE market is a strategically astute move. He further emphasized that the introduction of QR Code payment facilities for offline transactions will significantly augment the value the payment gateway - CCAvenue.ae is offering to its merchants/clients, as it will bolster the merchant’s standing in the offline payment acceptance space as well.To further solidify its hold on offline payment space, the company is set to unveil CCAvenue TapPay (SoftPoS) in the UAE market as part of CCAvenue.ae, to offer offline payment options for merchants. This innovative payment software can be downloaded from Google Playstore, and it can transform any NFC-enabled mobile device into easy-to-use POS machines, allowing simple card payments with just a tap.“The intent is to furnish comprehensive solutions – offline along with online payments, to our clients,” Mr Vishwas Patel said, adding that notably, the UAE marks the company's maiden entry/debut into the international arena for its offline payment solutions, signifying a pioneering milestone for its global expansion with offline payment solutions. Infibeam Avenues Ltd already has established a significant presence in key global markets, spanning the USA, Australia, the MENA region and beyond.For nearly a decade, the company has diligently cultivated its robust presence within the online payment landscape in the UAE market, primarily through its renowned payment gateway brand- CCAvenue.ae. This payment service has attracted a prestigious clientele/merchants hailing from a diverse array of industries, encompassing retail, hospitality, airlines, and the service sector. Today, CCAvenue.ae can boast to have clientele/merchants of over 5,000 entities; notably, among these clients/merchants are prominent property developers, including iconic names such as Burj Khalifa, Emaar, Damac, Nakheel, and Trump Golf Dubai.In the last six year, CCAvenue.ae, has seamlessly processed an impressive aggregate of AED 24.5 Billion in transactions, amassing a substantial tally of approximately 23.5 million transactions to date. This fiscal year, in August, marked a historic milestone for the company as it achieved the remarkable feat of processing over AED 1 Billion in transactions within a single month, a significant testament to its ongoing success."In a bid to propel the growth of the digital payment sector in the UAE, we have unveiled QR code payment solutions for our merchants. This strategic move is in response to the rising popularity of QR code-based mobile payments within the UAE market, a trend poised to ascend in the forthcoming years. This surge is intrinsically linked to the rise of e-commerce, the digitization of business operations, and the overarching digital transformation sweeping through the UAE economy," explained Mr. Vishwas Patel.According to various market reports, the global QR code payments market closed in 2022 with a valuation of US$11.2 billion. Projections are nothing short of remarkable, with an anticipated CAGR of 16.9%, culminating in an impressive valuation of over US$ 55.6 billion by the year 2033.The ubiquity of QR code payments has been sweeping across the globe, gaining significant traction in emerging economies such as China, India, Bangladesh, Indonesia, Singapore, Malaysia, Thailand, and Brazil. In line with these global trends, the company anticipate a parallel growth trajectory and increasing adoption of QR code-based payments within the vibrant and dynamic UAE market.
https://adgully.me/post/4179/dubai-duty-free-named-best-global-duty-free-at-the-6th-burj-ceo-awards

Dubai Duty Free named best global Duty Free at the 6th Burj CEO Awards

Dubai Duty Free was presented with the ‘Best Global Duty Free Award’ at its Head Office on 25th October, which was won earlier at The Burj CEO Awards held in Europe in August.Hosted by CEO Clubs Network Worldwide, the 6th edition of the award acknowledged remarkable individuals and organisations across a diverse array of over 50 categories.Dubai Duty Free earned the title of Best Global Duty Free for its exceptional performance in setting up the global benchmark for airport retailing with the success of Dubai Duty Free spanning four decades.Dr. Tariq Nizami, Founder and CEO of CEO Clubs Network Worldwide, personally presented the award to Dubai Duty Free executive team led by the Executive Vice Chairman & CEO, Colm McLoughlin.In addition, McLoughlin and COO, Ramesh Cidambi were also presented with a Medal of Honour from the CEO Clubs Network Worldwide.Commenting on the award, Colm McLoughlin said, “We are delighted to receive the Best Global Duty Free Award from the CEO Clubs Network. This is a strong testimony to our dedication to providing a world class retail experience to our customers We were unable to be present at the awards ceremony itself, so appreciate receiving the award in person.”Also present in the awarding are Sinead El Sibai, SVP – Marketing, Mona Al Ali, SVP – HR, Michael Schmidt, SVP – Retail, Sharon Beecham, SVP – Purchasing and Zayed Al Shebli, SVP – Loss Prevention & Corporate Security.The Burj CEO Awards is an annual global business award ceremony hosted in different countries that was first launched in 2016 in Washington, D.C., and since then has been held in London, Shenzhen, Mauritius, and Dubai. Over the years, the BURJ CEO Awards have recognised and awarded more than 200 business leaders and organisations for their business success. In addition to the awards ceremony, the BURJ CEO Summit is designed for awardees and delegates to share knowledge and best practices and engage in discussions on future trends and challenges. It offers a positive impact on the opportunities for networking and collaborations.??????
https://adgully.me/post/4177/opswat-opens-dubai-office-to-bolster-industrial-sectors-cybersecurity-defenseop

OPSWAT Opens Dubai Office to Bolster Industrial Sector's Cybersecurity DefenseOP

OPSWAT, a global leader in Critical Infrastructure Protection (CIP) cybersecurity solutions, today announced the opening of its Middle East, Turkey, and Africa (META) regional office in Dubai, United Arab Emirates, following GITEX earlier this month. The move is aimed at answering the increasing demand across the region for zero-trust cybersecurity solutions capable of safeguarding critical infrastructure.The opening of OPSWAT’s Dubai office closely follows a period of significant growth for the company in the region. Over the past 12 months its regional momentum has included 60% growth in revenue, 50% growth in its customer base, a 50% increase in the number of projects, and a substantial increase in the company’s operational resources.OPSWAT’s regional customers include organizations in the manufacturing, nuclear, energy, oil and gas, government, and defense sectors. More than 50 GCC ministries selected OPSWAT in the past year and the company is also actively working with almost all the region’s oil and gas companies. In the financial services sector, OPSWAT has provided solutions and products to 43 regional banks — including eight central banks — since March 2022, and is in the POC stage with approximately 50 other FSI entities.“This office opening is timely, as we will have an on-the-ground presence in a market where we are fast becoming the vendor of choice for government ministries and banks,” said Sertan Selcuk, VP of Sales, Middle East, Turkey, Africa & Pakistan (METAP), at OPSWAT. “Our expectation is to see at least 500 companies as our customers in the META region by the end of this year.”Selcuk explained that the ongoing merger between IT and OT has added many layers of complexity to securing critical infrastructure. IT cybersecurity solutions lack the tools to protect such infrastructure and very few security professionals have the skills to tackle the current threat landscape as it relates to OT. A further challenge is that few training and certification programs focus on critical infrastructure protection.“Like elsewhere, many critical infrastructure networks in the Middle East rely on outdated or legacy systems that were not originally designed with robust security in mind,” Selcuk said. “Most OT networks rely heavily on IT systems and this interconnectedness often increases the attack surface. Securing these interdependencies poses substantial challenges.”OPSWAT’s growing reputation in the region has been built on its Content Disarm and Reconstruction (CDR) technology, which addresses these challenges directly. In CDR, files ranging from PDFs and HTML to image and video assets are pulled apart, sanitized, and reconstructed in real time. From its new base in Dubai, the company will offer CDR and other technologies to an expanded market. Its hub presence will ease OPSWAT’s engagement with partners and customers, who will get face-to-face access to industry experts.Apart from serving as a collaboration hub for customers and partners, OPSWAT’s Dubai office is home to a critical infrastructure protection (CIP) laboratory, where industry professionals, clients and channel organizations can see for themselves the power of OPSWAT products like Neuralyzer, MetaDefender Kiosk, MetaDefender Vault, NetWall, and much more. They will also be able to explore the advantages of OPSWAT Academy training, experience attack simulations, and discuss with the company’s experts how to combine these products and services to build the best possible OT security posture.Following two successful years where its business has more than doubled, OPSWAT is looking to a strong 2024, characterized by the same level of growth.“This investment [office launch] builds on the foundation we’ve been laying in the region for years, and we’re excited to have a strong presence in this key market,” Selcuk noted. “We are fully committed to the cyber fight alongside our META customers and partners. We see Saudi Arabia and the UAE as critical markets for cybersecurity awareness, and we see our growth in the region as continuing through our channel partners. We look forward to working with them to bring our solutions to more customers in the months ahead.”Apart from the UAE and Saudi Arabia, Selcuk described OPSWAT’s growth in Qatar, Oman, Egypt, Jordan, Bahrain and Kuwait as “exponential”. “We are also in the midst of a very aggressive restructuring in Turkey, which is home to more than one million manufacturers,” Selcuk continued. “We have reaped the fruits of this in the first six months of this year. Next year we will focus on Pakistan and South Africa and we plan to manage all the countries in the META region from our new offices in Dubai.”