https://adgully.me/post/5445/disney-unveils-bold-initiatives-to-launch-sports-streaming-service

Disney unveils bold initiatives, to launch sports streaming service

The Walt Disney Company has unveiled a host of initiatives and partnerships aimed at transforming the landscape of digital entertainment and gaming.Under the leadership of CEO Bob Iger, Disney's first quarter earnings for 2024 showcased a robust performance, underpinning the company's ambitious plans for sustained growth and innovation.ESPN was a major focus Wednesday with a number of key announcements that showcased the evolution of the sports network. Iger noted that ESPN “continues to deliver meaningfully for the company and will be a key value driver in the future.”Among the key highlights:1. ESPN's Digital Evolution: Disney, in collaboration with Fox and Warner Brothers Discovery, is set to launch a new streaming sports service in fall 2024. This joint venture will provide consumers with unparalleled access to a comprehensive suite of sports channels and content, catering to the evolving needs of sports enthusiasts.2. Disney's Entry into Gaming: Disney announced a groundbreaking relationship with Epic Games, heralding a transformative union between Disney's storytelling prowess and Epic's cultural phenomenon, Fortnite. This venture promises to redefine the gaming experience, offering fans an immersive universe where they can engage with beloved Disney brands and franchises in innovative ways.3. Taylor Swift Exclusive on Disney+: Disney+ will become the exclusive streaming platform for Taylor Swift's historic concert film, "Taylor Swift | The Eras Tour (Taylor’s Version)." Scheduled for release on March 15, this collaboration underscores Disney's commitment to delivering compelling content to audiences worldwide.4. Moana Sequel and Studio Slate: Disney revealed plans for a feature-length animated sequel to the beloved film Moana, slated for release in November. This announcement is part of Disney's commitment to delivering captivating storytelling experiences to audiences of all ages.Bob Iger, CEO of The Walt Disney Company, expressed his enthusiasm for these developments, stating: “Ultimately, our mission is to make ESPN into the preeminent digital sports brand, reaching as many sports fans as possible and giving them even more ways to access the programming they love, in whatever way best suits their needs. One way will be through the new streaming sports service coming this fall that we announced yesterday in conjunction with Fox and Warner Brothers Discovery. This service will bring together our collective portfolios of sports channels and direct-to-consumer services – on a non-exclusive basis – providing consumers with more of the sports they want in a single place.”
https://adgully.me/post/2723/disney-to-launch-ad-supported-model-in-emea

Disney+ to launch ad-supported model in EMEA

Streaming company Disney+ will unveil its ad-supported subscription model in some markets in Europe, the Middle East and Africa (EMEA) towards the end of this year.In a recent announcement, the company reported a substantial decline of 12.5 million paid Disney+ subscribers in the third quarter of 2023. This marked a substantial decrease, representing the largest membership reduction since April 2020.Responding to this decline, Bob Iger, CEO of Walt Disney Co., laid out a fresh approach for international markets, encompassing increased pricing and the debut of a novel standard tier subscription scheme. Moreover, Iger divulged plans to introduce a standard subscription tier with advertisements in chosen EMEA markets and Canada.At present, a Disney+ subscription in the UAE commands a monthly fee of AED 29.99. However, the company stated that the proposed ad-supported plans will start at 24.1 dirhams (€5.99 or $6.58) per month in EMEA and $7.99 per month in Canada.Customers currently subscribed in relevant markets will remain within the premium tier, exempt from advertisements, despite the impending price hike in December. They will have the choice to transition to one of the new more affordable plans. Launching on November 1, the ad-supported, Standard, and Premium packages in designated European markets and Canada will give users access to the comprehensive Disney+ content library, including substantial offerings from Hulu. Iger also revealed the company's intention to clamp down on password sharing, taking a cue from the actions taken by streaming counterpart Netflix this year. He said: "We are actively evaluating strategies to tackle account sharing and exploring optimal solutions for paying subscribers who wish to share accounts with their acquaintances and relatives." Iger additionally conveyed that the company intends to implement approaches to drive revenue generation by 2024.