Netflix Appoints Amy Reinhard as President of Advertising; Jeremi Gorman Quits

In a strategic move, Netflix has promoted Amy Reinhard to President of Advertising, succeeding Jeremi Gorman, who played a key role in launching Netflix's advertising division last year. Gorman, a veteran executive with experience at companies like Snap, Amazon, and Yahoo, has exited the company.The change in leadership comes as Netflix's ad-supported tier gains traction, with 5 million subscribers globally. While this represents a small percentage of Netflix's overall subscriber base, it's a crucial component of the company's strategy, especially as it implements paid password sharing.Amy Reinhard, who has been with Netflix since 2016, will now lead the advertising division. She brings a wealth of experience in content acquisition and studio operations. Reinhard's deep understanding of the entertainment industry positions her well to lead Netflix's advertising efforts.Jeremi Gorman, who built Netflix's advertising business from scratch, expressed confidence in Reinhard's leadership and the future of Netflix's advertising endeavors. Gorman is known for her ability to develop businesses from the ground up and is excited to embark on new challenges.Overall, this transition in leadership reflects Netflix's commitment to its advertising business, which is expected to generate substantial revenue in the coming years.

Iris Media launches new website dedicated to Gulf tourism

Abu Dhabi:  The leading press and media services company in UAE, Iris Media, announced the launching of a new website that is dedicated to gulf tourism news; new website is considered to be a hub for daily news regarding tourism, entertainment, education, and other vital sectors in UAE as well as other countries in the MENA region and the world.It was designed in a modern innovative way following the latest trends in website designing, programming, and management. The website seeks to cover daily news regarding the aforementioned domains in the form of press releases supported with images.Commenting on the launch of the new website, Dr. Jamal Al Majaida, Founder and Managing Director of Iris Media, stated, “We seek to attract our target audience through unique ways that stand out from the conventional methods usually followed in media communication”.“We hope for the new website, which possesses an exceptional interface, to fill the gap between media channels and the readers.”Al Majaida concluded his statement by saying, “The new website will help us offer more social contributions while playing a vital role in developing the ever-evolving media seen”.The news website,, comprises various sections including hotels, aviation, economy, education, and world news, in addition to coverage of exhibitions and conferences, as well as health, medical tourism, and writers’ perspectives and articles.Moreover, the website seeks to satisfy readers of various interests by dedicating sections to arts, technology, entertainment, restaurants, fashion, and beauty.

Abu Dhabi Motorsports Management and Flash Entertainment join forces

Dubai: Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) have officially integrated their activities and operations, combining the complementary expertise of the two entities to launch a new powerhouse that will shape the future of events, entertainment, and venue management throughout the Middle East and beyond.The company has been named 'Ethara' - meaning 'thrill' in Arabic - and launches today (May 15). Its ambition is to shape the untapped and unique opportunities in the live events space while continuing to deliver growth that has firmly positioned the Middle East on the global entertainment stage.Ethara is led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and Board Member of Flash Entertainment, who will bring his proven leadership to drive commercial expansion across new markets.Al Noaimi, CEO of Ethara, said: "By combining our strengths, we are perfectly positioned to make memorable moments that matter. By integrating the activities and operations of two of Abu Dhabi's pioneering entertainment and event management titans, Ethara will further establish the Emirate as an economic engine in the entertainment, event management, and sports industries, locally, regionally, and internationally."He added: "We have an unrivalled wealth of expertise, experience, knowledge and skills, which will propel Ethara's success far beyond what either company could achieve alone – all powered by world-class creativity and innovation."ADMM and Flash have collectively conceptualised, produced, promoted, and delivered over 700 major events to more than 16 million fans in the 15 years since their inception. These events have included the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals, as well as many more spanning sport, music, culture, entertainment, corporate, and MICE events.  Ethara welcomes the teams from both organisations under the new entity across offices in Abu Dhabi, Dubai, and Riyadh. Through the combination of expertise, Ethara will now seek to drive reach through an innovative approach to technology and future-focused ambitions across key markets."Ethara provides an exceptional platform to realise our collective potential and create experiences of the future, today," said Al Noaimi. "Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences."Ethara will continue to manage and oversee an impressive portfolio of assets, including: Etihad Park, the region's largest open air venue; Etihad Arena, the Middle East's largest indoor multi-purpose, state-of-the-art entertainment venue; Abu Dhabi's iconic Formula 1® circuit, Yas Marina Circuit; along with the Yas Conference Centre, offering versatile conference, meeting and events spaces with stunning Yas Island views.The company will also nurture and enhance existing relationships with local and international partners, which have been established since the inception of both organisations, as well as creating new partnerships that will see future, first-to-market events, ideas and activations.

Epson showcases its latest solutions to support the MENA region’s retail

Dubai: In line with the needs of the Middle East’s fastest-growing business sectors including retail, entertainment, and education, Epson Middle East will showcase its latest business display solutions of immersive experiences from digital signage to hybrid and remote and classroom models at Integrate Middle East this year.Professionals in the AV and multimedia landscape can experience the advantages delivered by Epson’s corporate solutions showcased at Integrate 2023 including the world’s smallest, compact 20,000lm 3LCD laser projector EB-PU2220B to EB-PU2216B of 16,000lm.Deployed at some of the Middle East’s most visited events and entertainment destinations, Epson’s display solutions address the demand for ease of installation, minimal maintenance, and compelling visuals. Similarly, changing demands in the region’s education sector and hybrid corporate work environments have increased Epson’s market reach ahead of Integrate 2023.Jason McMillian at Epson Middle East said: “Demand is increasing exponentially for Epson’s professional display solutions in events, concerts, shopping malls, education facilities, healthcare and at corporate offices supporting remote or hybrid work models. From having the world’s smallest laser projector to catering to large-space immersive experiences, Epson’s solutions deliver memorable visuals to any venue.”He added: “Using our signage projectors such as the EB-805F, you can now bring any space – a museum, retail environment, headquarters, or classroom – to life.”With easy installation, set-up and maintenance, Epson’s EB-PU2220B is the smallest 20,000lm 3LCD projector globally yet delivers a high-impact immersive experience for large auditoriums, live events, concerts, and conference rooms. Epson’s projectors such as the EB-PU2216B also support featuring premium laser projection with a 4K enhancement and a 20,000-hour virtually maintenance-free laser light source.Epson’s EB-805F is a bright and scalable ultra-short throw display solution producing scalable projections of up to 130 inches, helping produce borderless images onto ultra-wide surfaces including glass and curved walls. Additional solutions that will be on display are the LightScene EV-115, the interactive projector EB-1485Fi, and Artome M10.Epson looks forward to welcoming all visitors at Integrate Middle East 2023 to witness an immersive experience using their innovative solutions.

Mirchi launches world’s first AI presenter

Dubai: Mirchi, the UAE-based radio station, is breaking new ground with what it claims to be the world’s first AI presenter on a commercial radio station. AIRAH (Artificial Intelligence Radio Host), the station's latest addition, is set to revolutionize the way we listen to radio. AIRAH is a text-to-speech AI presenter based on voice cloning technology powered by Deepsync Technologies. The station has already launched a show called "Mirchi on AI," hosted by AIRAH, which covers topics related to technology and social media.The station's content director, Preeti Phalke, spoke about how radio has evolved over the years, providing entertainment in all formats across languages. With the addition of AIRAH, the station is taking another leap forward in the entertainment industry.AIRAH's special programming show will be available for three months, during which the station plans to explore partnerships with brands to "conceptualize something unique." However, the station has made it clear that AI will not be playing or selecting music to play on air, as the station pre-selects the music that is played.Brand manager Trena Doris said that AIRAH is not meant to replace traditional radio hosts, and nothing can replace the live and real-time interactions that radio hosts share with their listeners.The UAE has been at the forefront of many world-first innovations, and Mirchi's AI presenter is just another example of the region's commitment to future-ready technologies. The station's AI presenter is sure to attract attention and interest from radio enthusiasts worldwide, and we can't wait to see what the future holds for AIRAH and Mirchi.

Jason momoa is new chief island officer of Yas island

Dubai: Yas Island Abu Dhabi, the world’s leading leisure and entertainment destination, appoints Jason Momoa to be the destination’s newest Chief Island Officer. American actor Jason Momoa assumes the former role of stand-up comedian Kevin Hart who announced the end of his reign as Chief Island Officer earlier this year, after making Yas Island hart-to-beat.In the new trailer video, Jason is seen making a casual yet epic entrance on a paddle board announcing that his calling has led him to “this ridiculously awesome job”, as the W Hotel façade is lit up to welcome Jason officially, as the new Chief Island Officer of Yas Island Abu Dhabi. In his first statement as Yas Island’s new CIO, Jason Momoa looks forward to showing fans how they can #LiveItUpLikeMomoa.Liam Findlay, CEO of Miral Destinations said, “We are pleased to appoint Hollywood sensation Jason Momoa as the new Chief Island Officer for Yas Island Abu Dhabi. We received resounding feedback following Kevin’s Hart farewell campaign and we are excited to deliver yet another successful storyline for fans to follow. As Yas Island Abu Dhabi continues to entertain guests with best-in-class experiences and with offerings that resonate with visitors from all over the world, we look forward to raising the bar even higher in the days to come with Jason Momoa as the island’s newest officer.”From sliding to splash-tastic adventures at Yas Waterworld Abu Dhabi and taking on the world’s fastest rollercoaster at Ferrari World Abu Dhabi, to drifting like a pro on the iconic Yas Marina Circuit, Jason Momoa is undoubtedly bringing his infectious enthusiasm and 110% energy to Yas Island, in what is expected to be the first of many Momoa moments to come.