Hisense and Xbox Collaborate for Next-Level Gaming with Laser Display Tech

Hisense, the global consumer electronics and appliances corporation, announces a new partnership with Xbox that aims to elevate the home gaming and entertainment experience with cutting-edge Laser display technology.As the pioneer in Laser display technology, Hisense is bringing the future of display into reality. The partnership with Hisense Laser display products and Xbox will bring the gaming community an unparalleled experience by introducing a more than 100-inch screen that consumers can enjoy at home for an eye-friendly, true-to-life colour and immersive gaming environment.“Hisense aims to provide not only superior products but an entire experience that’s designed specifically for gaming and home entertainment,” Jerry Liu, Vice President of Hisense International commented. “Our partnership with the “Designed for Xbox” Program seeks to truly level up the gaming experience and allow people all over the world to enjoy a larger-than-life experience with more than 100-inch of image display.”Consumers will be able to seamlessly connect their Xbox to Hisense Laser display products to enhance their gaming experience. Each moment and every detail is brought to life with exceptional clarity and precision.Jason Ou, President of Hisense Middle East & Africa, expressed his excitement about this collaboration, stating, "We are thrilled to partner with Xbox to bring cutting-edge Laser display technology to gaming enthusiasts in the GCC. This collaboration aligns perfectly with our vision of providing top-notch products and experiences that cater to the evolving needs of each and every one of our customers."Hisense's game mode technology for Laser display products provides a smooth and immersive gaming experience thanks to the high refresh rate and Auto Low Latency Mode. Hisense Middle East & Africa is proud to lead the charge alongside Xbox in bringing the future of gaming and entertainment to the region through excellent viewing experiences and sustainable displays, with the goal of transforming home entertainment and creating memorable experiences for all.

Hisense strengthens MENA presence, plans Dubai R&D centre

Global home appliance maker Hisense reaffirms its commitment to the MENA region with ambitious expansion plans. The company solidified its position as the No. 2 global TV brand in 2023, witnessing remarkable growth in MENA specifically, with revenue surging by 335% and brand equity by 177% since 2018.MENA in focus:Investing in the region's potential, Hisense plans to establish new production facilities in North Africa and the Levant, fostering local manufacturing and job creation.Flagship stores are planned across GCC and Levant countries, offering customers a premium brand experience.Recognizing unique MENA preferences, Hisense will launch a dedicated R&D Center in Dubai this year, developing products tailored to the region's needs.Celebrating success and deepening sports engagement:Hisense earned over 30 awards at CES 2024 for its innovative TVs, including the ULED X and Laser TVs.As the official sponsor of EURO 2024, Hisense will launch cutting-edge TVs for an immersive viewing experience and deepen its connection with football fans.Jason Ou, President of Hisense Middle East, said: "MENA is a key growth market for us. By establishing local production, opening flagship stores, and launching a dedicated R&D centre, we aim to offer regional consumers innovative, high-quality products that cater to their specific needs and preferences. We are excited to contribute to the region's economic development and create meaningful engagement with our customers."