Global home appliance corporation Hisense launched its ‘BEYOND GLORY’ UEFA EURO 2024™ campaign today with the ‘signing’ of Germany’s World Cup winning goalkeeper and captain of Bundesliga’s FC Bayern Munich, Manuel Neuer.The German international, a FIFA World Cup winner alongside his 11 Bundesliga crowns, joins Hisense as its official campaign Ambassador. The ‘BEYOND GLORY’ campaign celebrates the relentless pursuit of excellence shared by professional footballers aiming for EURO honors and Hisense’s commitment to pushing boundaries in the home appliance industry.Just as goalkeepers like Manuel stand as the last line of defense, Hisense serves as the reliable force behind the scenes, consistently delivering cutting-edge technology and unparalleled quality.Five-time International Federation of Football History & Statistics (IFFHS) ‘World's Best Goalkeeper’ award winner, Manuel Neuer said, “I am delighted to support the Hisense ‘BEYOND GLORY’ UEFA EURO 2024™ campaign as an ambassador. I am also very much looking forward to the EURO’s as the ultimate challenge for the elite of Europe’s footballers.”The campaign also highlights Hisense’s aim to push its own boundaries, challenging itself with a long-term technological vision in aspiring to ambitious goals and an unwavering commitment to pioneering technology with unparalleled quality in the pursuit of improving everyday life.As an official partner of UEFA EURO 2024™ and the pioneer in display technology, Hisense aims to deliver the perfect game-watching experience and smart-life experiences through its cutting-edge TV products and home appliances.Bob Wang, General Manager of Hisense International Marketing Department, remarked, “We are honored to welcome Manuel as our UEFA EURO 2024™ brand ambassador and believe he is the ideal representative for our new campaign. A goalkeeper is relied on by his team to be aways there and be totally dependable in helping ensure their success. At Hisense, we strive for a similar aim in our commitment to succeed in improving the lives of our customers with innovative dependable technology.”“This marks the third consecutive UEFA EURO that Hisense has sponsored the event which provides a tremendous opportunity to continue to connect the Hisense brand with consumers around the world.“As a company we continuously aim to enhance the quality and experience of everyday living. Working with Manuel, we are looking forward to providing fans around the world with an unparalleled experience of UEFA EURO 2024™.”

Hisense, the global consumer electronics and appliances corporation, announces a new partnership with Xbox that aims to elevate the home gaming and entertainment experience with cutting-edge Laser display technology.As the pioneer in Laser display technology, Hisense is bringing the future of display into reality. The partnership with Hisense Laser display products and Xbox will bring the gaming community an unparalleled experience by introducing a more than 100-inch screen that consumers can enjoy at home for an eye-friendly, true-to-life colour and immersive gaming environment.“Hisense aims to provide not only superior products but an entire experience that’s designed specifically for gaming and home entertainment,” Jerry Liu, Vice President of Hisense International commented. “Our partnership with the “Designed for Xbox” Program seeks to truly level up the gaming experience and allow people all over the world to enjoy a larger-than-life experience with more than 100-inch of image display.”Consumers will be able to seamlessly connect their Xbox to Hisense Laser display products to enhance their gaming experience. Each moment and every detail is brought to life with exceptional clarity and precision.Jason Ou, President of Hisense Middle East & Africa, expressed his excitement about this collaboration, stating, "We are thrilled to partner with Xbox to bring cutting-edge Laser display technology to gaming enthusiasts in the GCC. This collaboration aligns perfectly with our vision of providing top-notch products and experiences that cater to the evolving needs of each and every one of our customers."Hisense's game mode technology for Laser display products provides a smooth and immersive gaming experience thanks to the high refresh rate and Auto Low Latency Mode. Hisense Middle East & Africa is proud to lead the charge alongside Xbox in bringing the future of gaming and entertainment to the region through excellent viewing experiences and sustainable displays, with the goal of transforming home entertainment and creating memorable experiences for all.

Global electronics leader Hisense has officially unveiled its new Research & Development Center in Dubai, a strategic hub focused on the development and localisation of products for consumers in the Gulf region. This underscores the commitment to deliver quality, reliable, region-specific products. The unveiling was part of the China (Shandon)-UAE (Dubai) Economic Exchange Conference, which took place at the Dubai Chamber of Commerce & Industry and the China Innovation Centre in the Chamber’s auxiliary building.The conference was hosted by Mr Chen Fei, Director General of the Department of Commerce of Shandong Province, and attended by their excellencies Mr Li Xuhang, Consul General of China in Dubai, Mr Song Junji, Vice Governor of Shandong Province, and Mr Khaled Al Shamsi, Vice President of Dubai Chambers.Hisense has invested in the new R&D Center in Dubai Media City, with the state-of-the-art first R&D facility in the region.“This R&D core team will focus on new product development, localisation of products based on local consumer preferences as well as local technical training and development to talents, utilising Hisense vast global expertise from Head Quarters. The team will also provide better and timely pre-sales and after-sales technical support, conduct technical and product training for partners, solve technical issues, and improve product quality,” explained Mr Jason Ou, President of Hisense MENA.“This center will draw on our vast experience in the global market and leverage the technical resources, advanced technologies, and standards from products in global and regional markets. We are committed to combining the culture and climatic features of the Middle East and Africa, to create premium products that better meet local demand, smarter, more comfortable, energy-saving, and low-carbon for the entire region.”In customising products for the region, Hisense will harness its market leadership for inverter technology in China's AC market. The brand has pioneered industrial technologies of inverter, energy saving, comfort control, fresh air, and green low carbon.Welcoming the new R&D Center, Mr Song Junji, Vice Governor of Shandong Province said the Hisense investment is a prime example of China’s commitment to serving the region with the highest grade technologically advanced products.“Through this center, consumers throughout the region will benefit from the vast technological expertise of Hisense. This has seen the company participate in the formulation of more than 100 standards in different technological fields. They are equipped with more than 3,000 patents and 2,000 scientific and technological achievements globally and incorporated them into products which meet the regulations of domestic and foreign markets,” he said.Mr Khaled Al Shamsi, Vice President of Dubai Chambers said the Hisense investment underlines the emirate’s standing as the economic and cultural center for the Middle East and Africa.“As with Hisense, well-known global companies in various industries are located in Dubai, establishing the emirate as an important node city of China's ‘Belt and Road’ development strategy and a key connecting hub for Asia, Africa, and Europe,” he said. “The establishment of this advanced R&D Center sends a strong message of support to consumers throughout the region and of commitment to developing our local economies.”Hisense has been making huge inroads into the region’s B2B air-conditioner market with a growing reputation for product efficiency. In the Middle East, it is targeting significant increases in commercial income from the air-conditioning sector by the end of this year by expanding product lines, channels, marketing, after-sales, and team building. Jason Ou says the company’s MENA expansion strategy will be further enhanced by the introduction of new and smart 5S series home appliances.

Dubai, UAE : Global consumer electronics leader Hisense has announced its financial results for the first half of 2023 across the Middle East and North Africa (MENA) in its TV, Air Conditioning, and White Goods category; confirming substantial growth and major expansion plans within the region.Hisense TV sales saw a positive surge despite the slow market growth. The Laser TV category was seen to be the key category driving growth, recording a sales increase of 23 per cent and 125 per cent year-to-date over 2022 and 2021, respectively. Jason Ou, President of Hisense Middle East & Africa said: “The concept of home cinema is well perceived by the end-users, while Laser TVs’ lower energy consumption and eye friendly features also make our products particularly attractive. Another reason is the increased availability of cinematic content on OTT platforms, which cater to interest levels of a wider population.” Moreover, regional white goods revenue grew by 10.33 per cent wherein air conditioning displayed a subsequent increase of 20 per cent in 2023 as compared to 2022 YTD.  Per Hisense’s new brand strategy, the company is paving its way into the premium segment, owing to its next generation of entertainment and home appliances. To achieve this, Hisense has been increasing its flagship store footprints by creating a wholistic approach, giving the end-users the experience of superior quality, high-performance, and efficiency. While flagship stores can already be found in the UAE, Qatar, and Iraq, Hisense now plans to establish stores in Saudi Arabia, Algeria, and other GCC countries. Ou said new Laser TV and Mini-LED technologies will maintain their growth trajectory in the region’s TV segment, reaching audiences demanding premium products and significantly boosting the brand’s position as both high-quality and aspirational. “In terms of the TV sector, we believe increasing disposable income throughout the region is driving the demand for premium products.”Keeping in mind the industry trends, Hisense has launched a 98-inch Mini-LED TV in Q4 2022 to cater to the premium segment of the market. To date, the response and acceptance of this model is extremely encouraging, and Hisense is looking forward to expanding its market penetration across the region to cater to the growing demand for extra large screens within the LED market segment, Ou added.“Understanding the consumer purchase behaviour, the plan is to soon introduce the region to our next-gen ULED X technology, which promises to make a major breakthrough in the premium TV segment. This will be followed by the launch of the new smart and AI supportive 5S home appliance series with an anticipation that this will stimulate huge category growth in the second half of the year.”There is also a major thrust in expanding the after-sales service department throughout the region in response to its increasing sales and to better service its growing consumer base. The exclusive Hisense Care Hub in UAE and Qatar will soon extend into the rest of the GCC, as well as Iraq and Algeria. For Hisense, the company’s solid MEA performance closes a successful 12-month period that has seen the manufacturer secure a slew of high-profile product awards, including the prestigious CES 2023 Innovation Award and EISA Award for ‘Best Product of the Year’ for its premium 4K Mini-LED ULED TV 65U8HQ, and the Tom's Guide Award 2023 for its 4K UST Triple-Laser Trichroma Projector 100L9H.