IndiaCast Media Distribution Pvt Ltd, the content asset monetization arm of TV18 and Viacom18, is proud to announce the launch of DesiPlay TV, a South Asian ‘FAST’ (Free Ad Supported Streaming Television) Channel on Shahid in HD format. This groundbreaking partnership between IndiaCast Media and Shahid, the world’s leading Arabic streaming platform by MBC Group will bring the vibrant world of Hindi entertainment to audiences across the globe, except for India.DesiPlay TV is set to revolutionize the way viewers access and enjoy South Asian content by offering a diverse range of programs, including movies, drama series, and much more with English subtitles. As a FAST channel, it is completely free and supported by advertisements, making it accessible to audiences from any device or locations.Key Highlights of DesiPlay TV on Shahid:1. Global Accessibility: DesiPlay TV is available to audiences around the world (except India), providing a unique opportunity for South Asian content enthusiasts to connect with their roots and explore the rich tapestry of South Asian culture.2. Evergreen Hindi Content: Viewers can expect an exciting array of content that spans genres and caters to a broad audience, from classic Bollywood movies to cutting-edge original series and culturally rich reality shows. The channel line up boasts of some of the most loved and popular shows like Na Ana Is Des Laado, Uttaran, Comedy Nights with Kapil etc.3. Free to View: DesiPlay TV is free to access, ensuring that viewers can enjoy high-quality South Asian content without any subscription fees.4. Continuous Engagement: The channel will regularly update its content library, providing fresh and engaging entertainment to keep viewers entertained.Mr. Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, expressed his excitement about this groundbreaking collaboration, saying, "We are thrilled to bring DesiPlay TV to South Asian entertainment enthusiasts in the Middle East and around the world. Our partnership with MBC and Shahid is a testament to our commitment to delivering high-quality, accessible content that caters to a global audience. This marks the beginning of an exciting journey, and we look forward to providing an unparalleled viewing experience to fans of quality South Asian entertainment."Lina Matta, Director of AVOD at MBC GROUP added: We are excited to introduce DesiPlay TV, a South Asian FAST channel on Shahid, in collaboration with IndiaCast which has proved to be a significant addition to our diverse content offerings. We pride ourselves in delivering high-quality, global entertainment experiences, and DesiPlay TV aligns perfectly with our mission. We look forward to welcoming viewers from around the world to enjoy the rich tapestry of South Asian entertainment, available on Shahid."