Abu Dhabi: Thrill-seeking viewers can brace themselves for an adrenaline rush with evision, the media and entertainment powerhouse of e& life, as they bring the Red Bull TV channel to STARZ ON.Olivier Bramly, Chief Executive Officer, evision by e& life, said: "We're thrilled to join forces with Red Bull, a brand known for pushing boundaries and exceeding expectations. Together, we're about to ignite a whole new level of entertainment for STARZ ON viewers across the region. This partnership with Red Bull is a game-changer for our MENA audience. We're bringing live events, inspiring stories and exhilarating moments to our consumer.”Red Bull TV offers much more than just the spills and thrills of action sports. Viewers can look forward to diving into a diverse library of live events, shows and documentaries exploring extreme sports, music, lifestyle and culture. From February 2024, STARZ ON users can access the Red Bull TV FAST channel on STARZ ON for free. As the first streaming platform in the region to carry the Red Bull FAST TV channel, STARZ ON is offering the extreme sports content channel via its ad-supported streaming platform.

Evision, the UAE's entertainment streaming service, and Disney Star, Indian media and entertainment company, have joined forces in a strategic partnership. The goal is to provide viewers in the Middle East and North Africa (MENA) region with access to an exceptional content library, solidifying evision as the ultimate destination for entertainment in the region.This partnership unlocks a diverse world of content, starting with an extensive channel portfolio from Disney Star. Popular linear channels such as Star Plus HD, Asianet Middle East, Star Gold and Star Vijay will be accessible to UAE subscribers on elife and Switch TV. Subsequently, these channels will also be available on evision’s OTT streaming platform, STARZ ON, across the GCC region. Disney Star’s linear channels will be available on Asiana packages in the UAE and MENA region.This collaboration will also provide viewers with access to the most popular on-demand content, including the latest premium originals and an extensive library from the Hotstar Specials catalogue specifically tailored for South Asian audiences in the MENA region.This collaboration transcends mere content expansion; it ushers in a revolutionary entertainment destination destined to captivate audiences across the region with licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels offered throughout MENA.Olivier Bramly, CEO, evision, said: “The strategic alliance with Disney Star expands our premium content and enhances the entertainment destination for audiences across MENA. This collaboration reaffirms our commitment to delivering the best in TV entertainment. evision enables the audiences across multiple platforms and services to experience the best of South Asian entertainment and Sports.”“We are thrilled to further extend the reach of our compelling and multi-lingual content portfolio in the MENA region through an enhanced collaboration with evision. The MENA region has shown great interest in our series and format shows, broadcasted on our leading TV channels across languages. In addition to our much-loved channel offerings, we are excited to introduce our most sought-after Hotstar Specials to viewers in the region. This collaboration with evision reflects our ongoing commitment to engaging with our audience and represents a significant stride in that direction,” said Gurjeev Singh Kapoor, Head – Distribution & International, India, Disney Star.With this landmark partnership, evision and Disney Star mark a new era in MENA's entertainment landscape. Viewers can look forward to a universe of stories, all from the comfort of wherever they prefer to relax and enjoy content.This strategic collaboration signifies a defining moment in evision's journey, solidifying its position as a pioneer in delivering world-class entertainment to MENA. Together, we embark on a thrilling narrative, one that promises to enthrall audiences and rewrite the entertainment landscape.

evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region, today unveiled its own OTT free-to-watch streaming platform, STARZ ON, to bring regional, Hollywood, Bollywood, English, Arabic, and French content in addition to sports all for free.This new AVOD/FAST platform is available to all users based in the MENA region and West Africa to access FAST (free ad-supported streaming TV) channels on their Android and iOS devices. Subscribers will have access to 50 Fast and Linear1 channels in addition to thousands of hours of content for free, with plans to expand the diverse content offering to more than 25,000 hours and over 100 channels by 2024 available on all devices and SmartTVs.This new cutting-edge streaming service is part of evision's long-term strategy to develop services that enable users to get the most out of online content, using cloud-based technologies to promote a digital lifestyle.Khalifa Al Shamsi, CEO, e& life, said: "STARZ ON is more than a service, it's an experience. As e& transforms into a global technology group, e& life is championing a revolutionary AI-powered digital journey and we look forward to changing the landscape of the streaming industry with a positive impact on the communities we serve. STARZ ON is poised to redefine the dynamics of regional entertainment and become the gold standard in streaming."STARZ ON is destined to become a cultural phenomenon, hosting shows that profoundly influence and shape societal trends, strengthen its position as the embodiment of must-see television in the streaming world."The exciting line-up includes premium content in English and Arabic, with dramas, comedies, top box office productions, documentaries, and reality shows, in addition to live sports and boxing events. Olivier Bramly, CEO, evision said: "Currently, the growth of video streaming in the MENA region is expected to proliferate over the next five years. evision is bridging the content gap for a multilingual free ad-supported platform in the MENA region and is committed to becoming a pioneering leader in the region by offering free access to premium entertainment that will be a game changer for everyone."The new streaming platform will include AI-based recommendations to engage users and deliver exceptional, relevant content to audiences to enhance their experience. Users will be segmented and targeted across different groups. In addition, more cutting-edge features will be continuously integrated into the outstanding interface to enhance the customer experience and provide a value-added offering for advertisers."Subscribers will also benefit from exclusive FAST and in-house Linear channels such as "STARZON KIDS", "STARZON CHILLZ" and "STARZON THRILLZ". Additionally, over 40 premium channels including the best in news, reality shows, Bollywood, sports and more from renowned creators will be offered to provide the best free streaming experience to users across the region.STARZ ON will include new ad technology that allows smart targeting, addressable advertising and advanced personalisation. The new platform will also offer a download and play easy to use features with a great user experience including a premium content navigation menu, auto-play and remarkable promotions for featured brands, languages and genres.STARZ ON offers a panoramic view of global entertainment, catering to a wide range of tastes, from movies and TV shows to educational and entertainment content, in multiple languages including English, Arabic, French, South Asian and others.STARZ ON users have the option to subscriber to STARZPLAY to watch premium entertainment and live sports such as Cricket, Rugby, and Serie A Italian Football.MENA-based streaming enthusiasts can now discover the unlimited world of STARZ ON. Users can download STARZ ON from Google Play Market and Apple iOS.

From October 5 to November 19, Starzplay, the streaming service serving the MENA region, will broadcast the ICC Men’s Cricket World Cup 2023. This tournament, in its 13th edition, will feature ten teams, engaging in a round-robin format. The top four teams, including the 2019 champions, England, will advance to the Semi-Finals. Notably, this World Cup is unique as it's the first time India hosts it individually since their last co-hosting in 1987, 1996, and 2011. Furthermore, this is the final time ten teams will compete, as the 2027 ICC Men’s Cricket World Cup will expand to include fourteen teams.Evision, the media division of e&, has secured the rights for its CricLife channels, making them the primary cricket broadcast platform in the MENA region. The ICC Men’s Cricket World Cup 2023 will be showcased on CricLife Max and CricLife Max 2, both available for streaming on Starzplay.Starzplay's Chief Operations Officer, Danny Bates, expressed enthusiasm, stating: “The ICC Men’s Cricket World Cup 2023 is the biggest event of the year, and we are excited to bring this prestigious tournament to fans across MENA. At Starzplay, we are committed to providing our subscribers with a diverse range of world-class sport, and bringing the ICC Men’s Cricket World Cup to Starzplay re-enforces that commitment. Our platform has witnessed remarkable viewership with previous ICC tournaments, and we are confident that this year’s Cricket World Cup will be no exception.”Olivier Bramly, CEO at evision, said: “We are committed to delivering the pinnacle of sports and entertainment content, sourced both locally and globally. Our very own CricLife brand that is now the Home of Cricket in MENA region is proud to be the Official Broadcaster for ICC Men’s World Cup and we are elated to bring this to the customers through Starzplay.”