Guerlain, a brand known for its perfumes and make-up, has announced the appointment of Balqees Fathi as the first Emirati regional ambassador for Guerlain Middle East. It is touted as a significant milestone for both the artist and the brand. Fathi's values strongly align with Guerlain's, particularly in terms of sustainability and appreciation for craftsmanship, which are becoming increasingly important in today's consumer landscape. Fathi's long-standing support for Guerlain further underscores her genuine connection with the brand, making her appointment as ambassador a natural progression.On her appointment, Balqees Fathi, Guerlain Ambassador, says: “I’m thrilled to start off this year with this exciting announcement. More than an ambassadorship, my work with Guerlain is a very personal collaboration - the values of the Maison are very close to my own, and its products have been on my vanity for as long as I remember. It’s with great pleasure that I embark on this new journey with Guerlain.”For Guerlain, this partnership signifies a strategic move to connect more deeply with women across the region, leveraging Fathi's status as a cultural icon and her resonance with contemporary audiences. Jenny Dumoulin's welcoming words highlight the excitement surrounding this collaboration and the recognition of Fathi's beauty, personality, and influence.Overall, this collaboration between Balqees Fathi and Guerlain represents a harmonious blend of two forces — the timeless elegance of the brand and the enchanting charisma of the artist — and is poised to resonate with consumers in the Middle East and beyond.