Marking a remarkable milestone of 25 years in the Middle East, L'Oréal, the global leader in beauty, reaffirms its commitment to catalyzing change in the region's beauty industry and fostering positive impact within its communities.
Since its introduction to the Middle East in the 1960s, L'Oréal has continuously evolved, recognizing the region's immense potential. In 1998, the establishment of its regional office signified a closer connection to consumers, a move further solidified by the openings of L'Oréal Saudi Arabia in 2011 and L'Oréal UAE in 2017.
Over the past quarter-century, L'Oréal Middle East has not only expanded its workforce significantly, now comprising over 500 individuals from 54 different nationalities but has also extended its reach to operate in over 10 countries, serving a staggering 140 million consumers across the region.
One of the pivotal aspects of L'Oréal's presence in the Middle East has been its dedication to driving meaningful change through various initiatives. These include sustainability efforts aimed at combatting climate change, such as the "L'Oréal for the Future" program, which garnered recognition for its sustainability endeavors, and the transition to renewable energy sources in its offices.
Moreover, L'Oréal Middle East's commitment to women's empowerment has seen impactful collaborations and initiatives, including partnerships with organizations like the Himayah Organization in Saudi Arabia to support women's skill training and employment readiness.
In the realm of innovation, L'Oréal continues to pioneer change through initiatives like the acquisition of Gjosa, a Swiss startup aiming to significantly reduce salon water usage, and the launch of the L'Oréal TechQuest program, nurturing homegrown beauty technology startups in the UAE and Saudi Arabia.
Laurent Duffier, Managing Director at L'Oréal Middle East, expressed gratitude for the unwavering support received over the years, emphasizing the company's dedication to shaping the region's beauty landscape through sustainability and innovation.
As L'Oréal commemorates its 25-year journey in the Middle East, it looks forward to continuing its legacy of creating beauty that not only inspires but also drives meaningful change for years to come.
