Viola Outdoor, part of Viola Communications, the leading OOH media owner with its decades long exclusivity across the UAE Capital, has announced the first pan-Emirate bridge banner network with the award of a contract from the Dubai Road and Transport Authority (RTA). Each bridge banner is strategically designed and positioned to ensure maximum frequency, reach and impact at key intersections on and around the heart of Dubai’s Sheikh Zayed Road, thereby providing a network that delivers brands superior ROMI.Speaking on the announcement, Ammar Sharaf, founder and CEO of Viola Communications, said: “This contract with the RTA creates an important addition to our portfolio of OOH media assets. With Abu Dhabi’s extraordinary growth and fast expanding footprint, the UAE’s two major cities are increasingly becoming interconnected. The capital city, business and cultural center of the UAE is merging ever closer to Dubai, with the two hubs now truly presenting a pan-Emirate proposition. With this in mind, and as part of our strategy to sustain and span our portfolio across end-to-end OOH solutions, this is just the first of a series of connecting developments for Viola Outdoor’s national network.”“At Viola, we focus our efforts on having a positive impact within all the communities we work in. As key operators in urban infrastructure, we acknowledge our responsibility to help protect the environment and minimize pollution wherever possible. A such, Viola’s Dubai bridge banners, were chosen to be powered by solar, a more sustainable solution to help drive our greener footprint commitments”.Viola Communications is a subsidiary of the Multiply Group. The company has played a pivotal role in executing numerous high-profile projects with its extensive portfolio of hoardings, lampposts, and bus-wraps, while in line with the UAE’s strategic plan for digital transformation it has introduced a network of digital assets including D.Toplight, D.Totemlights, D.Hoardings, D.Skylight bridge banners and D.Taxi-top media screens, forming the largest advertising network in the region. These efforts underscore Viola's ongoing commitment to fulfilling the digital transformation strategy.

Abu Dhabi: Viola Communications, a leading MENA marcomms solutions provider, has signed a 10-year deal with ADNOC. This strategic partnership grants Viola exclusive rights to utilize ADNOC outdoor spaces in Abu Dhabi and Al Dhanna for advertising, boosting ADNOC's brand visibility.Viola will prioritize local suppliers while fulfilling the agreement, aligning with ADNOC's In-Country Value commitments. The agreement was signed at ADNOC's headquarters by Saif Al Falahi, Executive Vice President of Group Business Support and Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both the companies.Ammar Sharaf, founder-CEO of Viola Communications, said: “At Viola, our strategic roadmap plays a crucial role in amplifying our vision and future plans, driving us towards a pivotal shift in marketing communications and outdoor advertising. We are committed to identifying the most promising opportunities and forging partnerships that extend our expertise locally and internationally. We look forward to the launch of numerous flagship projects, expanding our outdoor advertising presence and integrating it into our innovative, state-of-the-art network across a range of digital and traditional media solutions in key locations, while also customising marketing solutions tailored to different areas in Abu Dhabi.”Viola Communications, a subsidiary of the Multiply Group, has played a pivotal role in executing numerous high-profile projects in collaboration with the Abu Dhabi government with its extensive portfolio of hoardings, lampposts, and bus-wraps

Viola Outdoor, a division of Viola Communications and the leading provider of out-of-home cross-platform media solutions in Abu Dhabi, is utilizing space on its digital media assets, from bridge-banners and taxi-tops to the brand new digital totems and digital hoardings introduced across the city this week, to provide a city-wide platform of celebration for the United Arab Emirates as it marks its 52nd National Day on December 2nd.Ammar Sharaf, founder and CEO of Viola Communications, expressed his pride in the company’s policy of community engagement, joining in as the whole country celebrates National Day, saying, “I am thrilled to announce this initiative, which comes in line with our commitment to reinforcing a spirit of unity. As an Abu Dhabi home-grown organization, Viola Communications has always believed in the power of creativity to inspire and bring people together in a reflection of the UAE leadership’s guidance, and by presenting the UAE flag as the first introduction to our new digital assets, alongside our existing bridge-banners digital network and exclusive digital taxi-tops, we are amplifying the true essence of our nation’s citizens, supporting their wish to express appreciation for the UAE’s leadership and celebrate the diverse aspects of the UAE’s heritage and cultural richness. We understand that National Day is a significant milestone that binds us together as a nation, and we wanted to contribute in a meaningful way. By launching the capital’s digital transformation mega project on this special occasion, we strengthen the sense of pride and unity among citizens, a value that we share at Viola, and by focusing our content on this National Day, we are honouring our nation.”Viola’s digital out-of-home assets are highly visible examples of the company’s digitalization process across the capital and this week sees a leap in the expansion of DOOH, as Viola Outdoors’s assets now include digital hoardings and unique free-standing totem road-side displays, all of which are located in prominent areas across the capital.