Abu Dhabi: Viola Communications, a leading MENA marcomms solutions provider, has signed a 10-year deal with ADNOC. This strategic partnership grants Viola exclusive rights to utilize ADNOC outdoor spaces in Abu Dhabi and Al Dhanna for advertising, boosting ADNOC's brand visibility.Viola will prioritize local suppliers while fulfilling the agreement, aligning with ADNOC's In-Country Value commitments. The agreement was signed at ADNOC's headquarters by Saif Al Falahi, Executive Vice President of Group Business Support and Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both the companies.Ammar Sharaf, founder-CEO of Viola Communications, said: “At Viola, our strategic roadmap plays a crucial role in amplifying our vision and future plans, driving us towards a pivotal shift in marketing communications and outdoor advertising. We are committed to identifying the most promising opportunities and forging partnerships that extend our expertise locally and internationally. We look forward to the launch of numerous flagship projects, expanding our outdoor advertising presence and integrating it into our innovative, state-of-the-art network across a range of digital and traditional media solutions in key locations, while also customising marketing solutions tailored to different areas in Abu Dhabi.”Viola Communications, a subsidiary of the Multiply Group, has played a pivotal role in executing numerous high-profile projects in collaboration with the Abu Dhabi government with its extensive portfolio of hoardings, lampposts, and bus-wraps