In a move signaling its commitment to pioneering out-of-home (OOH) advertising solutions on a global scale, Branded Cities, North America's leading OOH media company, has inked a significant agreement with The MediaVantage to oversee its revenue business in the Middle East and North Africa (MENA) region.The collaboration between Branded Cities and The MediaVantage marks a watershed moment for OOH advertising in the MENA region, promising innovative marketing strategies and enhanced exposure opportunities for brands and agencies.Branded Cities, renowned for its digital and iconic OOH media assets in key North American cities, such as the NASDAQ Tower and Midtown Financial screens in New York's Times Square, Hollywood Lights and The Moxy in Los Angeles, the Metro Center in Washington DC, and Yonge & Dundas in Toronto, now extends its reach into the dynamic MENA market.With a portfolio boasting extensive coverage across the US and Canada, Branded Cities combines highly engaged viewership with modernistic physical sites, offering unparalleled exposure for brands and maximizing advertising investments.Manoj Khimji, Managing Director of The MediaVantage, expressed enthusiasm about the partnership, stating, “Securing the Branded Cities contract strengthens our position as market leaders in providing top-tier worldwide media options. With the world’s attention being drawn to renowned OOH advertising destinations, there’s never been a better time for these locations to exhibit their services to a worldwide audience."Branded Cities has previously demonstrated its prowess in hosting major events, notably being selected to livestream Expo 2020’s opening ceremony and featuring MENA brands across its portfolio in recent years.Moreover, in 2023, Branded Cities collaborated with Ocean Outdoor in the UK to launch The United, a groundbreaking initiative enabling brands to livestream simultaneously across iconic locations including London’s Piccadilly Lights, the NASDAQ Tower and Midtown Financial screens in Times Square, and The Moxy in Los Angeles.This strategic partnership between Branded Cities and The MediaVantage heralds a new era of OOH advertising innovation in the MENA region, offering brands unparalleled opportunities to engage with audiences on a global scale.

The MediaVantage has announced the appointment of Joseph Karam as the General Manager of International Media.Bringing a wealth of experience to his new role, Karam is poised to lead media projects and drive strategic growth initiatives at The MediaVantage. With over 15 years of extensive experience garnered from leading agencies such as Magna Global and Mindshare, Karam boasts a stellar track record of working with global clients including Two Four 54, Atlantis the Palm, and Gulf Air.Notably, Karam's recent role in Bahrain overseeing operations for Mindshare underscores his commitment to the region and his adeptness in navigating diverse markets.Regarding the appointment, Manoj Khimji, Managing Director of The MediaVantage, expressed enthusiasm, stating: "We are thrilled to welcome Joseph Karam to The MediaVantage family. Joseph’s considerable expertise and track record of accomplishments make him an ideal candidate to oversee our international media offering. Joseph will play an important role in propelling our growth and delivering great results to our clients."Excited about his new role, Joseph Karam said: "I am very happy to be back in Dubai and thrilled to start this new chapter with The MediaVantage. While I have left the familiar agency life, I am finding myself more than ever involved and connected across the wider spectrum of agencies across the GCC. Having the opportunity to collaborate with our partners and clients to rightly position the Middle East on the global map mirrors a great desire TMV has for excellence and success."