Joseph Karam appointed GM of International Media at The MediaVantage

The MediaVantage has announced the appointment of Joseph Karam as the General Manager of International Media.Bringing a wealth of experience to his new role, Karam is poised to lead media projects and drive strategic growth initiatives at The MediaVantage. With over 15 years of extensive experience garnered from leading agencies such as Magna Global and Mindshare, Karam boasts a stellar track record of working with global clients including Two Four 54, Atlantis the Palm, and Gulf Air.Notably, Karam's recent role in Bahrain overseeing operations for Mindshare underscores his commitment to the region and his adeptness in navigating diverse markets.Regarding the appointment, Manoj Khimji, Managing Director of The MediaVantage, expressed enthusiasm, stating: "We are thrilled to welcome Joseph Karam to The MediaVantage family. Joseph’s considerable expertise and track record of accomplishments make him an ideal candidate to oversee our international media offering. Joseph will play an important role in propelling our growth and delivering great results to our clients."Excited about his new role, Joseph Karam said: "I am very happy to be back in Dubai and thrilled to start this new chapter with The MediaVantage. While I have left the familiar agency life, I am finding myself more than ever involved and connected across the wider spectrum of agencies across the GCC. Having the opportunity to collaborate with our partners and clients to rightly position the Middle East on the global map mirrors a great desire TMV has for excellence and success."

Mindshare strengthens MENA operations with key leadership appointments in KSA

Mindshare, the global media agency network that is part of WPP, has appointed two industry veterans to regional leadership positions in MENA.Darine El Kaissi has been appointed as the Managing Director for Mindshare Saudi Arabia and Donnacha Kinsella has been appointed to the agency’s client leadership team to bring senior international client management capabilities to the Kingdom.The appointments are part of the agency’s aim to strengthen its KSA operations.Darine El Kaissi brings more than 19 years of advertising industry experience to the Mindshare team, including roles at regional creative agencies and C-level relationships with private and public-sector companies in the Kingdom as well as global and regional brands in telecom, government, FMCG and the financial sector.She has worked with brands and media such as The Red Sea Project, the Public Investment Fund, NEOM, Zain, Mobily, Asharq News and Asharq Business.Donnacha Kinsella brings global experience from Ireland and the United States in addition to seven years working in MENA to his new role.His experience spans diverse client verticals including CPG, automotive and tech, most recently with programmatic digital advertising leader Teads as CPG Industry Lead for the MEA.Mark Heap, Mindshare EMEA CEO, said: “These appointments underline Mindshare’s commitment to the region and our belief in the excellent opportunities for growth in the Kingdom.The depth and breadth of expertise and insight that Darine and Donnacha add will ensure we have dedicated, globally experienced leaders to work continuously with our clients and our own teams in Riyadh and around the world to help elevate our clients relationship and output to truly world class levels.”Earlier this year, Mindshare made several C-level appointments including the appointment of Lamiya Boumlaki as the CEO of Mindshare MENA and Faris Sibai as the Chief Growth Officer MENA.