Memac Ogilvy & Mather Lebanon to elevate Harley-Davidson's UAE maket

Abdulla Al Masaood & Sons Motorcycles L.L.C has announced the appointment of its new partner, Memac Ogilvy & Mather Lebanon, to provide digital communications solutions for the prestigious Harley -Davidson brand in the UAE market. The collaboration marks an important moment in bolstering the growth of the region’s automotive sector through creative digital strategies.As the world’s leading creative network and an agency with extensive automotive expertise, Memac Ogilvy will support with strengthening and elevating Harley-Davidson®’s UAE market influence through digitally led and social-driven innovative communication campaigns. The agency’s remit also encompasses sophisticated customer-first digital solutions — including the creation of video animation assets, as well as tailored coverage and strategies for digital search and display.Ghassan Maraqa, MENA CEO at Memac Ogilvy & Mather, commented: “Digital communications serves as a bedrock to a successful creative strategy, especially in the automotive industry. Memac Ogilvy & Mather, with its abundance of expertise in the sector, is thrilled to partner with Harley-Davidson® of UAE in delivering digital communications that will underline innovation, spark key dialogue, and strengthen brand identity. Harley-Davidson® of UAE’s ambitious vision aligns with our appetite for fresh ideas, that when converted into award winning digital campaigns, will undoubtedly strengthen the brand’s presence in the market.”Shaun Smith, Group General Manager, Abdulla Al Masaood & Sons Automotive, commented, expressed his confidence in the partnership: I am delighted to announce our exciting new partnership for our group company, Abdulla Al Masaood & Sons Motorcycles L.L.C, Authorized distributor for Harley-Davidson in Dubai and Abu Dhabi, with Ogilvy, one of the most renowned and innovative marketing agencies in the industry.”Smith added: “This collaboration marks a significant milestone for us. Ogilvy's unmatched expertise in creative and strategic marketing, coupled with our passion for Harley-Davidson®, will undoubtedly result in exciting campaigns and initiatives that will resonate with both our loyal customers and those who are new to the Harley-Davidson® world. Together, we will elevate our marketing efforts and accelerate our reach, ensuring that the thrill of Harley-Davidson® is accessible to all.”

Memac Ogilvy announces new leadership for UAE operations

Memac Ogilvy’s new leadership appointment for its UAE operations reflects the company's commitment to promoting internal talent and strengthening its position in the marketing and communications industry. Hadi Ballout and Saad Abu Touq, both seasoned professionals within the company, have been promoted to jointly lead the UAE operations, the network's largest operation.Hadi Ballout, with his experience since 2016 at Memac Ogilvy, will now serve as the Managing Director for advertising. On the other hand, Saad Abu Touq, who has dedicated over 13 years to the company, will take on the role of Managing Director for PR. Together, they will oversee the network's business units, combining their skills and experiences.This move is seen as a positive impact on Memac Ogilvy's culture, work quality, and client relationships, showcasing the benefits of internal growth. Ghassan Maraqa, CEO of Memac Ogilvy, expressed pride in promoting these dynamic leaders from within the organization, emphasizing their strategic focus and long-lasting relationships with top clients.Hadi Ballout expressed his excitement about leading the advertising business to new heights, focusing on elevating creative offerings and delivering exceptional results. Saad Abu Touq, having spent over a decade with Memac Ogilvy, expressed honor in continuing to lead the PR business in the UAE and expanding his responsibilities to oversee the operations alongside Hadi.The joint leadership is expected to uphold the company's shared values and network cohesion as Memac Ogilvy enters a new growth phase, leveraging the leaders' 20 years of combined experience within the company across five markets.

Memac Ogilvy welcomes new Executive Creative Director

Memac Ogilvy has bolstered its strategic creative offering with the appointment of Steve de Lange as its new Executive Creative Director in the UAE. De Lange joins the global network with a mandate of evolving and accelerating its creative vision and output across the UAE.“The Memac Ogilvy legacy in the region has been built upon bold ideas delivered through modern, integrated solutions. With two decades of outstanding work behind him, we know Steve will bring his people-first, big-idea approach to help us continue growing that legacy,” said Ghassan Maraqa, MENA CEO, Memac Ogilvy. “Under Steve’s leadership, we will continue uniting our diverse businesses under one consolidated creative vision to maximize our effectiveness for clients—helping to deliver modern solutions to modern business problems,” Maraqa added. De Lange has spent 15 years of his career in the MENA region, working at renowned agencies and winning countless global awards. He has collaborated with some of the biggest domestic and international entities, including Saudi Tourism Authority, Unilever, Spotify, Coca-Cola, among others. He joins Memac Ogilvy as the company continues its leadership transition, working under newly appointed MENA CEO, Ghassan Maraqa, who will be joined by new MENA Group President, Jon Marchant, with a focus on delivering big, bold, culture-shifting ideas for the biggest brands in the region."It’s a huge honor to join the Memac Ogilvy team, an agency whose storied history is a testament to its commitment to big ideas, innovation and craft,” said Steve de Lange. “I very much look forward to building on their proud tradition of creative excellence as we work alongside our clients and partners to write what promises to be an epic new chapter.”

Memac Ogilvy promotes Ghassan Maraqa to MENA CEO

Memac Ogilvy, the leading award-winning integrated creative network, announces new leadership, marking the beginning of a new era focused on creative excellence, strategic innovation, and growth acceleration in the MENA region.David Fox, a seasoned Ogilvy veteran with a rich global track record, has completed his term as CEO, steering the agency through a period of growth and success. David’s illustrious career has seen him bring an extensive wealth of experience from WPP and Ogilvy to the region.In a transition marked by continuity and renewal, Memac Ogilvy announces a joint leadership team, appointing Ghassan Maraqa as MENA CEO and Jon Marchant as MENA Group President. Jon joins the agency after a six-year journey as MD FP7 McCann Dubai, Momentum and Craft MENA.Ghassan has been at the helm of Memac Ogilvy for two decades as its regional COO and CFO. His visionary leadership, ability to turn challenges into opportunities, and especially deep commitment to long standing client partnerships and talent makes him the ideal leader to drive the agency forward.Patou Nuytemans, EMEA CEO, who worked closely with Ghassan during her tenure leading the region, expressed her confidence in Ghassan, stating, "Having worked with Ghassan hand-in-hand for many years as my partner in leading Memac Ogilvy in the region, I've witnessed his passion for and commitment to our agency's values, talent, and clients. He has been instrumental to our success for such a long time, that I have no doubt that Memac Ogilvy will thrive in his trusted hands."Commenting on his appointment, Ghassan Maraqa said: "I wish to extend my sincere appreciation to our exceptional team and valued clients for their steadfast commitment and partnership. It’s such a privilege, together with Jon, to now lead an agency network that has always been a pillar of the industry in the region and bring our promise of borderless creativity to life for the leading brands across MENA.”Jon Marchant, as MENA Group President, will bring his incredible track record in impactful creative ideas, trusted client partnerships and agency growth, both internationally and in the region, to Memac Ogilvy, with a mission to drive excellence for clients.Commenting on Jon's addition to the agency's leadership team, Patou expanded on her thoughts, stating, "Jon's addition marks an exciting juncture in our journey of growth and innovation. His extensive experience speaks to his deep understanding of our industry. His passion for amazing ideas that drive impact and for nurturing talent is simply contagious. We welcome his fresh perspective and I’m sure together with Ghassan he will shape an exciting new future for Memac Ogilvy."Jon Marchant expressed his sentiments saying: "I'm deeply honored to join Memac Ogilvy during this pivotal time in a rapidly growing market. The Ogilvy brand is celebrated for its creativity and commitment to excellence. Together with Ghassan, I look forward to contributing to its journey amid dynamic economic and cultural transformation in the region."Ghassan and Jon will work with the MENA Exco and the regional leadership team in Memac Ogilvy’s 11 offices to drive Memac Ogilvy's promise of borderless creativity across Advertising, PR, Experience, and Health. As Memac Ogilvy embraces this new chapter, it reaffirms its commitment to innovation, talent development, and client excellence. With Ghassan and Jon at the helm, the agency is poised for even greater success as a leading creative force in the MENA region. Jon will be joining Ogilvy in early December this year.