MENA Young Lions PR: Alexandra Richards, Sara Al Dehni clinch the crown

PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, has announced that Gambit Communications’ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions Competition 2024 for their #LendTheirVoice campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.Responding to a brief set by Shamsaha, Alexandra and Sara beat a field of 16 teams. Each team had 24 hours to create a campaign that would help Shamsaha to target audiences from expanded regions, especially focusing on support to victims of GBV in Palestine and Sudan.Sylvia Marcus, the Partnerships and Business Development Manager at Shamsaha, commented: “At Shamsaha, we believe in the power of collaboration and innovation to drive positive change. Partnering with the PRCA MENA Young Lions Competition allows us to amplify our message of women's empowerment and protection throughout the Middle East, inspiring a new generation of advocates and change-makers.”PRCA’s Head of EMEA, Monika Fourneaux MPRCA said: “Each competing team has demonstrated exceptional skill and creativity. The breadth of innovative campaigns highlights the incredible diversity of young talent in our region. Congratulations to Alexandra and Sara for their outstanding achievement, and we extend our best wishes to them for success in Cannes. Thank you to all participants for your contributions, and we look forward to seeing you again next year.”

Gambit Communications wins Majid Al Futtaim accounts

Dubai: Gambit Communications has won the accounts for Majid Al Futtaim (MAF) Shopping Malls and Majid Al Futtaim Entertainment. Gambit, now the public relations agency for the retail giant, will take charge of communication efforts for both business units in the region.Gambit will oversee the properties of Majid Al Futtaim Shopping Malls, which consist of Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Zahia, and City Centre Bahrain. Additionally, the agency will manage the group's entertainment attractions, including VOX Cinemas, Ski Dubai, Magic Planet, Dreamscape, Snow Oman, and the recently opened Snow Abu Dhabi.This appointment follows a pitch process spanning the last six months.Founder and Managing Director of Gambit Communications, Jamal Al Mawed, expressed his pride in collaborating with the Majid Al Futtaim Group. He acknowledged the significance of these destinations and attractions in the region's national, social, and tourism landscape. Being a local agency, deeply familiar with these malls and attractions from personal experiences, Gambit holds a fundamental understanding of their cultural importance. Al Mawed emphasized the agency's excitement to share their stories with the world.Gambit Communications recently expanded its team with six new hires, as part of a rapid growth phase that includes prominent additions to its portfolio, such as Aramex, Majid Al Futtaim Shopping Malls, and Entertainment.Gambit Communications, an independent communications agency born in Dubai, handles various brands, including TikTok, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental, Aramex, and more.pc:

Aramex enlists Gambit as its consumer PR agency for Middle East

Dubai: Logistics and transportation solutions company Aramex has chosen Gambit Communications as its new consumer PR agency in the Middle East. Gambit's selection came after a rigorous tendering process that involved multiple agencies in the region. With their expertise, Gambit will effectively communicate Aramex's compelling consumer stories, showcasing groundbreaking work across diverse sectors like healthcare, fashion, retail, oil and gas, sustainability, and more, along with highlighting Aramex's CSR initiatives.Mike Rich, Aramex's Group Chief Marketing Officer, expressed his enthusiasm, stating that Aramex has fascinating tales to share, from emission-free deliveries to robotics and innovation. He commended Gambit Communications for their fresh perspective and a team of talented communication professionals who will play a crucial role in reaching and engaging with regional audiences. With Gambit as an extended member of Aramex's marcomms team, exciting collaborations are set to unfold.Jamal Al Mawed, Founder and Managing Director of Gambit Communications, expressed pride in representing Aramex, a well-known brand born in the region. He emphasized the significance of sharing the remarkable stories of how Aramex positively impacts people's lives every day. In the spirit of their shared commitment to delivering exceptional results, Gambit is thrilled to embark on this partnership.As a Dubai-based independent communications agency, Gambit Communications has a strong portfolio of multinational clients, including TikTok, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental, and more. Their exceptional work has earned them prestigious accolades, such as being crowned PRCA Regional Medium Agency of the Year for the second consecutive time, as well as the MEPRA Homegrown Agency of the Year award.