Lacoste's 'Play Big': Global ambassadors and tennis sculpture shine

Lacoste has unveiled its ambitious "Play Big" campaign for the spring season, introducing a fresh lineup of global ambassadors and a captivating tennis-inspired sculpture. Renowned for its iconic crocodile emblem and commitment to blending sportswear with everyday style, Lacoste continues to push boundaries in the fashion world.

Since its inception in 1933 with the introduction of the classic polo top, Lacoste has remained synonymous with comfort, style, and timelessness. Now, the brand is taking its legacy to new heights by spotlighting the intersection of fashion, sport, and music in its latest campaign.

Four innovative minds—Imruh Asha, Ibby Njoya, photographer Willy Vanderperre, and Mexican drummer/composer Antonio Sanchéz—have collaborated to reimagine Lacoste's playful crocodile mascot. The result is an impressive eight-meter-long, three-meter-high crocodile sculpture crafted entirely from traditional tennis materials. This vibrant sculpture, adorned in Lacoste's signature green hues, serves as the centerpiece of the campaign, symbolizing the brand's enduring legacy and commitment to innovation.

Photographed alongside the sculpture are six trailblazing figures, each with a unique connection to Lacoste. Tennis legends Novak Djokovic and Venus Williams embody the brand's sporting heritage, while French actor Pierre Niney, South Korean singer/model Jeon Somi, leading actor Ahn Hyo Seop, and rising talent Wang Yibo offer their distinctive perspectives on the iconic crocodile, reflecting diverse paths and experiences.

Catherin Spindler, Lacoste's Deputy CEO, expressed pride in the brand's rich heritage and ongoing spirit of innovation. She emphasized the significance of the "Play Big" campaign in reaffirming Lacoste's iconic status, fashion roots, and prominent presence in the world of sports, particularly tennis.

With a global presence spanning 98 countries, Lacoste's "Play Big" campaign aims to inspire individuals to embrace creativity and versatility in their approach to sport and life. As the brand continues to evolve, it remains dedicated to honoring its heritage while embracing new opportunities for growth and reinvention.