First Abu Dhabi Bank marks largest Ramadan Aftir campaign

First Abu Dhabi Bank (FAB)’s Ramadan Aftir campaign has distributed more than 30,000 meals to families across the UAE in the first 17 days of the Holy Month, marking the bank’s most successful charitable Iftar meals drive to date.The Aftir campaign, which sees FAB staff, families and friends partnering with established charities nationwide, is one of four FAB Ramadan CSR initiatives. For 90 minutes every evening during Ramadan, volunteers in every emirate package and distribute between 200 to 300 meals to families registered with charities including the Zayed Charitable and Humanitarian Foundation in Abu Dhabi; Beit Al Khair Society in Dubai, Ras Al Khaimah, and Fujairah; Aletihad Charity Foundation in Ajman; Sharjah Charity International in Sharjah; and the U.A.Q. Charity Association in Umm Al Quwain.With Aftir expanding to include all seven emirates this year, organisers expect to prepare and distribute 54,000 meals before Eid Al Fitr. Community leaders and influencers including ‘Green Sheikh’ HH Abdul Aziz Al Nuaimi, award-winning athletes from the UAE Jiu Jitsu Federation, and Emirati actor Habib Ghuloom have joined in FAB’s Aftir drive alongside FAB leadership. Members of the public are also welcome to join the Aftir campaign via FAB is also continuing its ‘Cycle for a Cause’ initiative that enables FAB partners and members of the public to turn their mileage into monetary donations towards Emirates Red Crescent. Individuals can register via to record their distances; weekly community rides can also be joined at Hudairyat in Abu Dhabi every Tuesday at 9.30pm and at the Meydan cycling track in Dubai on Thursdays at 9.30pm. More than 100 riders have contributed over 16,500 km so far this Ramadan.FAB will also organise organising several activities for orphans during Eid Al Fitr, including Eidaya gift distribution, shopping excursions, and a special fun day at IMG Worlds of Adventure.Other FAB Ramadan activities include the return of its ‘Minutes of Giving’ event for a second year, which saw 186 FAB employees pack 1,000 food boxes at the bank’s head office in Abu Dhabi at the start of the Holy Month.Marwa Al Rahma, FAB Head of Corporate Social Responsibility, said: “The Holy Month of Ramadan is a special time, when we should all feel encouraged to share our blessings. At FAB, our Ramadan initiatives reflect our belief in partnership and collaboration, creating spaces and programmes for people to come together and make a positive contribution.”In 2023, more than 6,750 FAB volunteers dedicated over 18,185 hours across Ramadan and Eid, distributing 46,000 meals.

BPerfect Cosmetics celebrate its official launch in Dubai

Global beauty brand BPerfect Cosmetics has expanded into the Dubai market through a partnership with retail giants Lifestyle Group and Watsons.The official launch party unfolded at Nazcaa Dubai, Downtown Dubai on Thursday, March 7, 2024, welcoming a select group of Dubai's celebrated beauty influencers. Guests were immersed into the electrifying world of BPerfect, experiencing firsthand the brand's distinctive fusion of cutting-edge beauty, versatility, and innovation.With a DJ spinning tunes, a claw machine filled with BPerfect minis, and captivating product demos, attendees indulged in cocktails and canapés before founder Brendan McDowell took the stage to share the brand’s incredible history, ethos, and exciting future plans.Amidst the buzz, BPerfect Makeup Artists dazzled the crowd with stunning Eid makeup looks, revealing the secrets behind the allure of each product and showcasing their renowned versatility. In a final flourish, every guest departed with a gift bag bursting at the seams with BPerfect's favourites.Continuing the excitement, on Friday, March 8th, international MUA Katie Daley hosted an intimate masterclass for 20 lucky attendees. With insider tips and tricks, she showcased how to achieve flawless looks using BPerfect's most popular products, leaving her audience visibly inspired to recreate their own BPerfect beauty magic.Since its inception in 2012 with a humble £500 personal investment by founder Brendan McDowell, BPerfect Cosmetics has emerged as a global powerhouse in the beauty industry. McDowell's bold decision to refuse a €80K investment offer on Dragon’s Den set the stage for the brand's unprecedented success.Today, BPerfect enjoys cult-like status among celebrities, style influencers, and beauty enthusiasts worldwide, collaborating with globally renowned MUAs such as Katie Daley (Miss KAD) and public figures, such as Love Island’s Ekin-Su. With over 2,000 retailers globally to date and twelve standalone Megastores, BPerfect’s diverse product range is adored by makeup artists and novices alike.BPerfect’s Units are located in the Lifestyle Mall of Emirates, Watsons Mall of Emirates, Watsons Dubai Mall, Watsons Dubai Festival City, Lifestyle Bawadi Mall, Lifestyle Al Zahia, Lifestyle Mirdif City Centre, Lifestyle Rak Bin Dahar, Lifestyle Fujairah City Centre.

Empyre wins three Fairmont Properties in the UAE: Fairmont, Ajman & Fujairah

 Empyre Communications, Dubai’s leading Public Relations and Marketing agency, which oversees a rich portfolio of luxury, hospitality, beauty, fashion, corporate and tech brands, has been appointed as the agency of choice for three Fairmont properties in the UAE; Fairmont Dubai, Fairmont Fujairah and Fairmont Ajman. Empyre Communications will be responsible for managing all PR operations to the brand across the GCC with a focus on the hotel communication, F&B outlets, and amenities.Fairmont Dubai Sheikh Zayed Road stands as an iconic masterpiece in the heart of Dubai, amidst the vibrance of The Dubai Mall, Burj Khalifa, and the mesmerizing Dubai Fountains. The hotel offers unparalleled convenience to the world's largest shopping center and the tallest man-made structure in the world. Fairmont Ajman is a beachfront 5-star hotel situated in Ajman, just 30 minutes away from the bustling metropolis of Dubai. Combining hospitality and elegance with a deep connection to the natural surroundings, Fairmont Ajman promises exceptional cultural, leisure and dining experiences in a truly spectacular setting. Fairmont Fujairah Beach Resort, an idyllic 5-star hotel in the United Arab Emirates. Nestled among the hidden valleys of the majestic Al Hajar Mountains, Fairmont Fujairah Beach Resort lies along the coast of Dibba, the second largest town in the emirate of Fujairah.Commenting on the agency's latest project win, Stephanie Farah, Managing Director & Founder of Empyre Communications, said: “This is an incredible milestone for the agency. To be representing three properties under such a prestigious brand is a true testament and reflection of the exceptional work we have delivered over the years across the industry.”

Asian Paints Berger hosts Confluence 23 to drive ambitious growth in MENA

Asian Paints Berger, a subsidiary of Asian Paints Limited, organized high-profile industry events in Abu Dhabi and Dubai to connect with the consultant, architects and engineer fraternity and accelerate its ambitious growth plans in the region on the back of an AED244 million investment in a white cement manufacturing plant in Fujairah.Operating in 16 countries and serving consumers across 60 countries, Asian Paints Limited is the world’s seventh largest coating company and third largest paint company in Asia. With a turnover of USD 3.8 million in 2022, the company is fast expanding in the region by building strong partnerships through such industry events.At the events named Confluence 23, top consultants, architects and project managers of leading firms in the construction industry discussed emerging trends and opportunities in the sector, which is expected to reach a value of over US$133.53 billion by 2027, according to the UAE Construction Market report.The strong rebound of the industry in the UAE and with massive infrastructure projects ongoing in Saudi Arabia and other parts of MENA, the construction sector is poised for growth and Asian Paints Berger is leveraging the opportunity through a strong regional presence.Mr Pragyan Kumar – CEO, Asian Paints International, said: “Asian Paints has established itself as a very strong consumer brand by keeping the need of the consumers at the core of all its innovation and offerings. Today, we have a state-of-the-art research and development centre with over 200 scientists striving to deliver the best products to the market. We invest approximately 4-5% of our total revenue in R&D to serve as a trusted partner of our customers.”He said Asian Paints is committed to the region and is exploring robust growth opportunities underpinned by the investment in Fujairah as part of its backward integration strategy. He said the company will bring innovative solutions that meets the most challenging requirements of its clients, covering paints, construction chemicals and protective coatings.Asian Paints forayed into construction chemicals under the umbrella brand of SmartCare over a decade ago and has fortified its presence as the market leader in the Indian Subcontinent and a formidable player in the countries where they are present. Currently, the SmartCare brand offers over 250 products for various requirements related to waterproofing and surface protection.At Confluence 2023, industry veteran Dennis Jacob, a NACE level 3 Coating Inspector and a member of the Polyurea Development Association, explained the use of Polyurea as a sustainable solution for the construction industry. He highlighted the four product offerings in Asian Paints Berger’s portfolio of Polyurea that gives the company an edge over competition. Asian Paints Berger today also offers potable water approved (WRAS) Polyurea, and is one of the few suppliers in GCC that can offer this solution.Mr. Naheed Younis, a forensic expert and one of the most respected names in construction world in GCC, shared his views on the challenges in flooring, and highlighted how exercising caution from project conceptualization stage can save millions of dollars in liability. He talked about different solutions such as Terrazo, PU Screed, ElectroStatic Discharge Flooring, Epoxy- Polyurethane flooring and Epoxy Flooring for different industry requirements that are offered by Asian Paints Berger under the brand name, ApcoFlor.Mr. Joseph Eapen, Regional Business Head of Asian Paints Berger, said the company’s growth in the region has been powered by listening to the needs of customers and focusing on providing innovative and cutting-edge solutions. “We take pride in being the only organization that can offer quality solution from ‘Foundation to Finish.’”The demonstration of strength of Asian Paints Berger’s Hypertron Polyurea on the coated hollow brick wall sustaining the continuous knocks by the sledgehammer was really impactful and left the audience in awe.