South Korea’s Hyundai, the renowned automotive manufacturer, has recently announced a temporary suspension of its advertising activities on a popular digital platform, following an unsettling discovery. The decision came swiftly after one of Hyundai's sponsored posts surfaced adjacent to content featuring antisemitic and pro-Nazi sentiments.In a formal statement provided to several media outlets, Hyundai confirmed the pause in its advertising campaign, asserting, "We have paused our ads on [Platform X] and are in direct communication with its management regarding brand safety protocols to address this concerning issue."The development gained traction after freelance journalist Nancy Levine Stearns shared a disconcerting screenshot revealing a Hyundai advertisement prominently displayed alongside content promoting Holocaust denial and espousing antisemitic rhetoric. Levine, known for her insightful coverage on brand safety matters, brought attention to the issue through her platform, notably highlighting the severity of the situation.Hyundai Motor America responded promptly to Levine's revelation, reaching out to address the concerning placement of their advertisement on an account known for disseminating content aligned with pro-Hitler sentiments and antisemitic ideologies.Hyundai's move echoes a growing trend among prominent companies, with concerns mounting over the presence of antisemitic content on X. This follows owner Elon Musk's public embrace of an antisemitic theory favored by white supremacists in 2023.X has since suspended the antisemitic account responsible for the controversial post. Joe Benarroch, head of business operations at X, confirmed that the account's bio also contained antisemitic tropes.Benarroch clarified that Hyundai had been running a Corporate level account on X, focusing on climate change ads targeting policy makers. He explained that the company's ad agency had not activated Brand Safety settings, leading to the ad being displayed alongside the offensive content.While X has taken action against some offending accounts, reports suggest that numerous others still exist. An analysis by NBC News identified 150 verified premium accounts that have shared or amplified pro-Nazi content.In response to criticism, X News labeled the reports as "gotcha articles," alleging that NBC failed to disclose the full extent of its research.This latest controversy underscores ongoing challenges faced by social media platforms in combating hate speech and misinformation. Elon Musk, who has previously faced backlash for his comments on X regarding Jewish communities, has acknowledged the issue but defended the platform's stance on antisemitism.

Campaign by Jung von Matt proves the vehicle is just as good as a human driver, or even better. After excelling in thousands of technical trials, Hyundai's IONIQ5 robotaxi has achieved a new milestone: it became the first autonomous vehicle to take and pass a standard driving license test in Nevada. As shown in a surprising and delightful film by agency Jung von Matt, the car was put through its paces in Las Vegas by a real-life driving examiner, undergoing a road test around the famous Las Vegas Strip and some suburban areas of the city. The results? IONIQ5 robotaxi aced the test with a perfect score.The storyline of the film, directed by Park Pictures’ Daniel Mercadante, features a visually impaired former Paralympian, Pearl Outlaw, together with her mother Ruth.Their personal story emotively illustrates how Hyundai’s autonomous driving technology will be able to help Pearl in future with her daily transportation challenges. The goal of the campaign is to change perceptions of autonomous driving technology, which currently suffers from a lack of trust in comparison with human drivers, and to show how it can benefit people’s daily lives enormously. With the story of Pearl, it underlines how Hyundai is committed to designing driving solutions that enhance the quality of life for individuals unable to drive independently, aiming to empower them with greater autonomy and mobility. “As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the safety and trustworthiness of the IONIQ 5 robotaxi through this very campaign,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We will continue our efforts to communicate about our AI-based autonomous driving technology, which is set to provide positive changes in the everyday lives of our customers.” In the film, the Hyundai IONIQ5 robotaxi navigates its way through an official driving evaluation, autonomously performing maneuvers under the watchful scrutiny of Kandice Jones, a certified driving examiner with the Nevada Department of Motor Vehicles (DMV) who, in her career as an examiner, failed in her career as examiner almost 90% of the students.Starting on grade, Shifting, keeping in lane, left turn, right turn, overtaking, speed control, reaction time, Focus and attention, emergency brake, parallel parking - these are few of the test the driverless vehicle had to face.To Kandice's surprise, the vehicle not only meets but exceeds expectations, achieving a flawless score, and the vehicle is issued with its own personal Nevada’s drivers licence. This achievement underscores the robotaxi's reliability and safety, opening a new era of trust and technological reliance that could transform millions of lives. The film underines how advancement holds particular promise for individuals like Pearl and all those people that due to physical or mental limitations, might never have the chance to undergo a driving test. Invited to experience the IONIQ5 robotaxi firsthand after the examination, Pearl's journey symbolizes the potential for enhanced independence through innovation, offering a glimpse into a future where technology broadens horizons for everyone. Jung von Matt was awarded the project following a competitive pitch and worked on the campaign from creative concept development to production and post production, with three of its agencies – Jung von Matt Neckar, Jung von Matt Spree and Jung von Matt Sports – collaborated seamlessly, contributing to every phase of the campaign, from conceptualization and execution to the final production. "Autonomous driving technology would be a game changer for a large part of the population. And whilst there are great achievements being made in the development of the technology there are major trust issues in the general public. We hope this project will spark a conversation around who would benefit from driverless cars and what it would take to get someone stepping into a car with no one behind the steering wheel."adds Jung von Matt CCO Daniel SchäferThe film will be running online and on the Hyundai Worldwide social media channels.

Hyundai Motor Group (the Group) held its 2024 New Year address today at Kia AutoLand Gwangmyeong, the first dedicated electric vehicle (EV) plant in Korea, looking forward to the year ahead and outlining the Group’s key areas of focus. Under the theme ‘Together, a Valuable Start,’ Hyundai Motor Group Executive Chair Euisun Chung and executives from the Group’s affiliates shared New Year’s messages and the Group’s future vision. In his New Year’s message, Executive Chair Euisun Chung highlighted, “Our mission this year will be ‘Consistency and Sustainability’ consistently strengthening our capabilities, which will allow us to scale any challenges and achieve sustainable progress.” Chung stressed that ‘consistent change’ and ‘sustainable growth’ are the key words for the Group’s success in the face of increasing global uncertainty and growing competition. Focusing on 2024 and beyond, Chung said, “I am excited about the series of innovations in electrification that will start here at AutoLand Gwangmyeong, the Group’s first EV-dedicated plant, and expand to Ulsan, the United States and beyond. The Group will complete the redevelopment of the Kia AutoLand Gwangmyeong EV Plant in the second quarter of this year, which will produce the brand’s EV3, a compact EV, for domestic and international sales. Subsequently, Hyundai Motor Group Metaplant America (HMGMA), Kia’s AutoLand Hwaseong EV Plant, and the Hyundai Motor Ulsan EV Plant will be brought online sequentially to introduce innovative EVs to the global market, with an overall Group strategy to become a top three global EV manufacturer by 2030. “Last November, I was conferred the Most Excellent Order of the British Empire as Honorary Commander (CBE) in recognition of my contributions to strengthening the cooperation and friendship between the UK and the Republic of Korea,” said Chung, adding, “It is the same Order that was bestowed upon the Founding Chairman Ju-yung Chung, who laid the foundation of the Hyundai-UK partnership in the 1970s.” He expressed his deep gratitude to the Group’s members by saying, “This recognition is the result of the outstanding work and professionalism of all our employees, and I applaud all of you who fully deserve this honor.” Executive Chair Chung added that he is particularly pleased that the Group’s ‘challenging spirit’ has been passed on like a timeless medal, originating with Founding Chairman Ju-yung Chung and continued by Honorary Chairman Mong-Koo Chung. Referring to the Group’s ability to overcome numerous crises, Executive Chair Chung emphasized the importance of a healthy character for its companies. He said, “Weakness will make you stumble but strength allows you to maintain your balance, defy the odds and come out stronger. A company should do the same by making continuous efforts to strengthen itself.” “Oftentimes it is a painful process,” he added, “but it is absolutely necessary in order to succeed. Only when we, as a company, strengthen ourselves can we conquer our challenges and lay the foundation for sustainable growth.” Flawless customer satisfaction through consistent and constant change Chung outlined the importance of consistent change for the clearly established rationale of the Group – its customers. “Consistent change is the key to innovation,” said Executive Chair Chung, adding, “The act of stepping out of your comfort zone may seem unsettling at first, but it is proof that you are actually moving in the right direction.” Stressing the need for creative thinking and a challenging spirit to achieve the Group’s commitment to consistent change, Chung outlined that “We need to foster a corporate culture that actively encourages innovation. We must not fear failure but be weary of not trying. “The best strategy is earning the full trust of our customers, not quickly following our competitors,” he added. “I urge you to stay competitive by harnessing creativity in all areas of our corporate activity encompassing the quality, safety and cost competitiveness of our products and services.” Sustainable future growth for customers and humanity Reinforcing the Group’s vision for a better planet, Executive Chair Chung also highlighted that “Through consistent innovation, we can achieve sustainable growth. This is a mission that we must realize not only for our customers and company, but for humanity.” Chung emphasized that the Group would focus on sustainable growth by embracing social responsibility for the environment, prioritizing customer satisfaction and trust through high-quality products and services, and instilling a sense of security to safeguard competitiveness in the future. Commenting on the Group’s environmental responsibilities, Chung said, “Humanity has always been concerned with sustainability for its own survival, but we must redouble our efforts now,” and insisted, “We must take greater interest in carbon neutrality and the circular economy for the sustainable progress of humanity. “We can help nurture a global hydrogen ecosystem and strengthen carbon-neutral activities through our Small Modular Reactors and clean energy solutions. In addition, we can take the lead in social responsibility as a global enterprise, by revitalizing the circular economy that recycles resources, such as EV batteries,” he said. The Group holds the distinction of being the world’s first organization to commercialize hydrogen fuel cell EVs and utilize hydrogen energy effectively. Furthermore, the Group is developing a hydrogen business ecosystem, encompassing the entire lifecycle, from hydrogen production to transportation, storage, and utilization through connecting the hydrogen business capabilities of each Hyundai affiliate.  Hyundai Engineering & Construction (E&C) is rapidly advancing its renewable energy power brokerage and trading business, as well as the construction of next-generation nuclear power plants, including small nuclear reactors.  Meanwhile, Hyundai Motor and Kia are actively working to reduce carbon emissions in their manufacturing processes. This involves a significant increase in the usage of renewable energy, including the implementation of solar power generation systems at both domestic and overseas production sites, to become carbon-neutral by 2045. Hyundai Motor and Kia also recently signed a long-term power purchase agreement (PPA) with Hyundai E&C to procure solar renewable energy. The group is actively fostering a circular economy, establishing a domestic and international cooperation system to create a circular ecosystem for EV batteries and expanding the use of recycled plastics. In the pursuit of sustainability, Executive Chair Chung also underscored the levels of customer satisfaction and trust that stem from significant quality.  “Quality is ultimately what wins the trust of customers,” he said. “The quality of our products and services must always surpass customers' expectations. There can be no compromise on quality, as only those companies genuinely dedicated to quality will survive. We must strive to differentiate ourselves by adding our own value to our solutions and go the extra mile to provide the highest possible satisfaction to our customers.” Chung emphasized a sense of security as the third direction for sustainability, stating, “The knowledge and information we have accumulated over the years is what drives our competitiveness in this era of the Fourth Industrial Revolution. It is everyone’s responsibility to strengthen the system that protects our corporate intellectual assets.” This strongly indicates the need to form and uphold a consensus that security is a critical issue linked directly to success across all areas of the Group. Preparation key to accurate and agile decision making Executive Chair Chung concluded by focusing on the importance of a ‘culture of preparedness’ Facing economic uncertainty and increasing instability, he stressed, “In order to turn these external challenges into opportunities and achieve long-term sustainable growth, we must be prepared.  “We need to cultivate skills and knowledge that will allow us to make rational decisions even under pressure,” he added. “At Hyundai Motor Group, we will tirelessly strengthen our systems and capabilities, and I will fully support this endeavor.” His address emphasized the importance of constantly learning and preparing for changing future trends, new technologies, and economic and social shifts so that the Group can proactively respond to crises by making quick decisions. Chung restated his belief in the Group’s employees’ ability to meet the challenges he outlined, saying, “I have deep respect and pride in all of you who worked hard together to achieve one of our highest operating profits last year. As we usher in the New Year, I ask that you continue to dedicate yourself to the growth of our Hyundai Motor Group family with pride and confidence. “Instead of fearing what comes next, let us rise to the challenge. Let us keep reinventing and innovating ourselves to usher in a brighter and more sustainable tomorrow,” Chung added to end his New Year address. This year’s ceremony to highlight the Group’s focus for the year ahead was held at Kia AutoLand Gwangmyeong, a facility that embodies constant change and innovation. Kia AutoLand Gwangmyeong was established in 1973 as Korea’s first integrated automobile factory with a conveyor belt production process, ushering in the era of full-scale automobile production in the country. In the first half of this year, Hyundai will complete the construction of Korea’s first dedicated EV factory at the site, writing a new chapter in the history of future mobility.  This year also marks the 80th anniversary of Kia’s founding and the 50th anniversary of the launch of Kia’s first passenger car, the Brisa, which was produced at Kia AutoLand Gwangmyeong. Following Executive Chair Chung’s New Year address, Kia President Ho Sung Song explained the dedicated EV plant at Kia AutoLand Gwangmyeong and the factory’s operation plan to employees; AAM (Advanced Air Mobility) Headquarters President Jaiwon Shin presented the mid- and long-term plans for AAM; and head of the Global Strategy Office (GSO) and Executive Vice President Heung-soo Kim presented the Group’s for robotics. 

Hyundai Motor Middle East and Africa Headquarters announced its plans for sustainability and electric mobility, through a media event characterized by being held in a “Net Zero” venue which is the SEE Institute in the Sustainable City in Dubai, in the presence of large media audience from several countries from the Middle East and Africa.During the event, HMC presented the future of electric mobility vision of the company, through the IONIQ sub brand, which represents the Hyundai electric car range.Showcased during the event, were the battery electric vehicles IONIQ 5 and IONIQ 6 models, both were unveiled for the first time in the Middle east, both are considered among the most award-winning electric cars in the world.On this occasion, Bryan Park, Head of Hyundai Motor Company Middle East and Africa Headquarters, said: “Progress for humanity is the message guiding Hyundai Motor Company’s future vision, through the electric IONIQ lineup, where we develop pioneering technologies to achieve sustainability within a framework of humanity. Today, we are proud to launch our sustainable strategy and our confident direction towards electric mobility, which is consistent with aspirations & the ambitious plans of countries in the Middle East region to begin the transition towards emissions-free mobility.”The event included a driving experience for media guests, during which they were able to drive fully electric IONIQ 5 and IONIQ 6 cars.The All New IONIQ 5Design & SustainabilityIONIQ 5’s progressive design language drew inspiration from Hyundai’s ‘45’ EV concept, which debuted at 2019 International Motor Show Germany. Guided by Hyundai’s ‘Sensuous Sportiness’ design identity, ‘45’ featured a monocoque-style body and a futuristic interior designed for electrification and autonomous technologies. IONIQ 5 follows suit but goes one step further, offering a bridge to the future of electric mobility that is technologically advanced, eco-friendly and plugged into today’s customers’ needs.Exterior featuring unique proportions and the longest wheelbase in the segmentIONIQ 5’s unique exterior design is characterised by clean and sharp lines, creating a sleek and sophisticated look. The BEV’s precisely modelled surfaces and shapes give it an angular, almost geometric appearance. In addition, Hyundai’s designers integrated cutting-edge Parametric Pixel lights on the front and rear. This unique design element signifies Hyundai’s intent to fundamentally reinvent electric mobility with an EV-specific design that will carry over to future IONIQ models. IONIQ 5’s crossover body type achieves unique proportions and short overhangs due to its elongated wheelbase. Measuring 4,635-mm long, 1,890-mm wide and 1,605-mm tall on a 3,000-mm wheelbase, IONIQ 5 offers D-segment-like space in a midsize CUV. Spacious, customizable interior is a home away from homeIONIQ 5 sets itself apart from other midsize CUVs, especially those with internal combustion engines and conventional steer-by-wire systems, because the E-GMP enables a flat floor where the model’s batteries are stored, allowing for innovative interior design and extra legroom.IONIQ 5’s 3,000-mm wheelbase, offers spaciousness of a large passenger car in a midsize CUV. The long wheelbase allowed Hyundai designers to apply a ‘Living Space’ theme to the interior, rather than a conventional car design theme.The Universal Island moveable console complements the simple center fascia with gear selector located behind the steering wheel. The sliding console allows passengers to not only enjoy more flexibility, but also freely enter and exit the cabin on either side when parked in a narrow spot. Second-row passengers also can enjoy center console features, such as cup holders, a 15 W fast wireless phone charger and USB ports. Universal Island truly redefines the center console, offering greater functionality than a static storage box.The vision roof of IONIQ 5 provides the interior with a greater sense of openness as IONIQ 5’s ceiling consists of one large glass panel without any support materials.IONIQ 5 provides 531 liters of trunk space, which increases up to almost 1,600 liters when the second-row seats are fully folded. For added versatility, the second-row seats can slide forward up to 135 mm and also be folded in a 6:4 ratio. Meanwhile, customers can enjoy additional storage space with a front trunk that offers as much as 57 liters of capacity , which is particularly useful for longer journeys, when extra luggage is carried. Adjacent to the digital gauge cluster is a metal insert that can accommodate a multi-purpose tray holder. IONIQ 5’s infotainment system is the first to integrate a new design theme called Jong-e Graphic User Interface (GUI) that offers various interior ambience settings, such as soft, delicate and exuberant.Customers can stay warm during the winter months by taking advantage of the heated steering wheel and heated front seat functions. Customers can choose from three interior color options. The base pack includes Obsidian Black and Dark Pebble Gray/Dove Gray, while the optional color pack offers Dark Teal/Dove Gray . Sustainable, eco-friendly EV features accommodate lifestyles without limitsIONIQ 5’s demonstration of environmental responsibility doesn’t stop with electrification. Sustainability is at the center of IONIQ’s brand vision, which can be found throughout IONIQ 5 in eco-friendly materials and nature-inspired colors. Many of its interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.IONIQ 5 can also be equipped with an eco-friendly solar roof, which supports the vehicle’s electric power source by collecting energy and transferring it to the battery pack, improving efficiency. The solar roof can prevent battery discharge while providing an additional driving range. Performance IONIQ 5 is available with a range of power electric (PE) configurations to fit the mobility needs of every customer, with no compromises on performance. At the top of the electric motor lineup is an all-wheel drive (AWD) option paired with the 72.6-kWh battery, producing a combined power output of 225-kWh and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.2 seconds. When AWD option is paired with the 58-kWh battery, this dual-motor layout can go from 0 km/h to 100 km/h in 6.1 seconds.The single-motor layout with a rear motor offers 350 Nm of torque and two-wheel drive (2WD). When paired with the 72.6-kWh battery , this PE can accelerate from 0 km/h to 100 km/h in 7.4 seconds. When paired with the 58-kWh battery, it can accelerate from 0 km/h to 100 km/h in 8.5 seconds.In addition, IONIQ 5 can tow a trailer with a capacity up to 1,600 kg.FeaturesWith Remote Charging, IONIQ 5 drivers can start and stop charging with the push of a button on their smartphone app. During colder months, Remote Climate Control allows users to schedule pre-heating of IONIQ 5 while it is connected to an external power source. Not only does this ensure comfort for occupants during the drive, but it also saves battery power that would otherwise be needed to heat the vehicle on the road.IONIQ 5’s Dynamic Voice Recognition system accepts simple voice commands to conveniently control cabin A/C, radio, hatch opening/closing, heated steering wheel, heated/cooled seats and other functions. The system can also assist with various points of interest (POI), weather status and stock market data updates.IONIQ 5 also features a premium Bose sound system. Its eight speakers, including a subwoofer, are strategically placed throughout the vehicle for a high-quality listening experience.Head-Up Display with AR technologyFor the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen. Drivers can choose to use AR technology to project relevant information, such as navigation, advanced safety and the car’s surroundings, to their line of sight across the windshield. This allows drivers to process information quickly while keeping their attention on the road ahead. Driver assistance system ensures highest levels of safety and convenienceIONIQ 5’s Highway Driving Assist 2 (HDA 2) makes highway driving more convenient. Using front view camera, radar sensors, and navigation data, HDA 2 works to control the vehicle speed and following distance, while keeping the vehicle centered in its lane. It can also assist the driver when changing a lane.Forward Collision-Avoidance Assist (FCA) can detect a vehicle, pedestrian or cyclist and can help avoid a collision with any one of them. It includes Junction Turning, Junction Crossing and/or Lane-Changing Oncoming. FCA with Junction Turning activates the brakes if it detects oncoming traffic when the driver is turning left at an intersection. FCA with Junction Crossing senses vehicles approaching from the side when the driver is going straight through an intersection. FCA with Lane-Change Oncoming makes switching lanes safer. If FCA senses an approaching car that has crossed the center line when the driver is changing lines, it automatically assists with avoidance steering, if there is no danger of secondary accidents. If a potential secondary accident is detected, FCA will only produce a warning.Other semi-autonomous driving features include Intelligent Speed Limit Assist (ISLA), which adjusts vehicle speed to match the speed limit, and High Beam Assist (HBA), which automatically turns high beams on and off to avoid blinding oncoming drivers.IONIQ 5 has several driver attention-related functions to ensure safety at all times by detecting if the driver is drowsy or distracted. Driver Attention Warning (DAW) displays the driver’s attention level and provides a warning when signs of driver inattentiveness are detected. DAW sounds a warning if the vehicle remains stopped for a long period of time (such as at a traffic signal) and the driver doesn’t react quickly enough when the vehicle ahead starts moving.Several functions work in tandem to help avoid collisions in a variety of driving situations. Blind-Spot Collision-Avoidance Assist (BCA) helps avoid collisions at the rear side of the vehicle by using radar to detect other vehicles and applies differential braking, when necessary. BCA is particularly useful in situations such as changing lanes or exiting from parallel parking. Another function, Blind-Spot View Monitor (BVM), uses a camera to show the driver views to the left and the right of the vehicle on the cluster screen if the driver indicates to change lanes. IONIQ 5 also assures the safety of backseat passengers with Safe Exit Assist (SEA), which helps keep the rear doors closed by maintaining the electronic child lock when there is oncoming traffic.A variety of parking assistance features make parking in a variety of circumstances easier than before. Remote Smart Parking Assist (RSPA) allows the driver to remotely park or exit a parking spot from outside the vehicle. This feature works for both parallel and perpendicular parking and can be activated via a button on the vehicle’s smart key. Surround View Monitor (SVM) uses an array of strategically located cameras to give the driver a 360-degree view of the area surrounding the vehicle, making it easier to park in tight spaces. Reverse Parking Collision-Avoidance Assist (PCA) works to help avoid collisions while backing up. If an obstacle is detected via the rear-view camera or rear ultrasonic sensors, PCA will display a warning and, if necessary, apply the brakes. Similarly, Rear Cross-Traffic Collision-Avoidance Assist (RCCA) can display and sound a warning, or apply the brakes, when a car approaches from the left or right side and the driver does not stop.IONIQ 6 Electrified StreamlinerHyundai Motor Company launched the IONIQ 6 Electrified Streamliner as the new model in the brand’s IONIQ all-electric lineup brand, the electrified streamliner’s array of advanced technologies, personalized space and features and extended range redefine the boundaries of electric mobility. IONIQ 6 delivers an estimated all-electric range of over 610 km , according to Worldwide Harmonized Light Vehicle Test Procedure (WLTP) standard, as well as ultra-fast, 400-V/800-V multi-charging capability made possible by Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP). It also has what may be Hyundai’s most aerodynamic styling to date and an array of empowering features, such as Dual Color Ambient Lighting, Speed Sync Lighting, EV Performance Tune-up and Electric Active Sound Design (e-ASD), enhancing the electric mobility experience.Personalized interior space engineered to be easy to live with The electrified streamliner takes advantage of E-GMP to provide an extremely long, 2,950-mm wheelbase, supported by a choice of 20-inch or 18-inch wheels. With an impressive overall length of 4,855 mm, IONIQ 6’s 1,880-mm width and 1,495-mm height give it a distinctively sleek and stylish appearance amidst a sea of lookalike EVs. IONIQ 6’s interior is particularly developed to serve as a comfy and personalized hideaway. The Dual Color Ambient Lighting allows a driver to customize the look and feel of the interior cabin by selecting from a spectrum of 64 colors and six pre-selected themes . The Speed Sync Lighting mode adds emotion to the driving experience by changing the brightness of the interior lighting in the first row based on the vehicle’s speed.The optional Relaxation Comfort Seats in the first row promote leisure by simply adjusting the seat angle. In addition, all of its seats are specifically-manufactured for all-electric models, and they are approximately 30 percent thinner than those in other conventional models, providing more space for passengers. There are four type-C and one type-A USB ports available to improve customer convenience.IONIQ 6’s personalized driving experience is further enhanced by the EV Performance Tune-up system, which allows the driver to freely adjust steering effort, motor power, accelerator pedal sensitivity and driveline mode. Drivers can create a variety of different combinations with just a few button clicks to meet their individual needs. IONIQ 6 features e-ASD, a technology that makes EVs more exciting and people-friendly. The optimum, spaceship-like sound is added to the cabin, and the sound texture changes based on the vehicle’s driving status. Delivering ample power and energy to spare IONIQ 6 is available with a range of drive motors and battery packs to fit the needs of every customer. The long-range 77.4-kWh battery can be mated with two electric motor layouts, either rear-wheel-drive (RWD) or all-wheel-drive (AWD). The top-of-the-line dual motor setup is an AWD option producing a combined power output of 239 kW and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.1 seconds.IONIQ 6 boasts an impressive energy consumption rate. The energy consumption of the 53-kWh standard battery with 18-inch tire and RWD motor option is estimated to be under 14 kWh/100 km, according to WLTP. This makes IONIQ 6 one of the most energy-efficient vehicles in the market. IONIQ 6’s E-GMP architecture can support both 400-V and 800-V charging infrastructures, with 800-V charging as standard; it can accommodate 400-V charging without the need for additional components or adapters. With a 350-kW charger, IONIQ 6 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 6, like IONIQ 5 before it, provides an innovative vehicle-to-load (V2L) function that allows customers to charge any electric devices — ideal for powering necessities during a power outage, camping or outdoor projects. V2L is enabled using an available accessory adaptor and goes into the outside charging port. In addition to the outside power outlet, there is a second outlet underneath the back row seat for charging laptops, phones and other devices. Empowering technology and purposeful featuresIONIQ 6’s modular touchscreen dashboard integrates a 12-inch full-touch infotainment display and 12-inch digital cluster that houses advanced technologies for an enhanced digital user experience that can be customized to meet their needs. IONIQ 6’s infotainment system provides real-time travel radius mapping based on the current state of charge. The system’s connected car services also help search and plan the best route to include a charging station along the way. Apple CarPlay and Android Auto look great on this widescreen display. Bluetooth multi-connection support is available, so two devices can be paired at the same time — one for phone calls and one for music streaming. The premium Bose sound system’s eight speakers, including a subwoofer, are strategically placed throughout the vehicle for a high-quality listening experience. The navigation system comes with Bluelink® Infotainment/Map updates. Advanced driver assistance systems ensure high levels of safetyIONIQ 6 is equipped with the next level of Hyundai SmartSense, Advanced Driver Assistance Systems, ensuring safety and convenience on the road. Highway Driving Assist 2 (HDA 2) helps to maintain a set distance and speed from the vehicle ahead when driving on a highway and helps to center the vehicle in the lane while driving, even though a curve. In case the vehicle on the side is driving very close, it assists to adjust the vehicle's path, not to be in danger. If driving above a certain speed, holding the steering wheel, and operating the turn signal switch automatically changes the lane in the indicated direction.Smart Cruise Control (SCC) helps to maintain distance from the vehicle ahead and drive at a speed set by the driver by reflecting the learned driving style of the driver. When SCC is inactive, the function learns the driver's driving style. When SCC is activated, the function stops learning and drives automatically by mimicking the learned driving style. Forward Collision-Avoidance Assist (FCA) helps to avoid collisions with objects in front of the vehicle while driving. If a preceding vehicle suddenly slows, or if a forward-collision risk is detected, such as a stopped vehicle or a pedestrian, it provides a warning. After the warning, if the risk of collision remains, it can assist with emergency braking. While driving, if there is a risk of collision with a cyclist ahead, or with an oncoming vehicle while turning at an intersection, it can help assist with emergency braking. IONIQ 6 has several driver attention-related functions. Driver Attention Warning (DAW) analyzes the driver's attention while driving and warns when necessary. It provides a warning when signs of driver inattentiveness are detected, and recommends a rest if needed. During a stop, the driver is alerted if the leading vehicle departs. Several functions work in tandem to help avoid collisions in a variety of driving situations. Blind-Spot Collision-Avoidance Assist (BCA) helps avoid collisions at the rear side of the vehicle when changing lanes. When operating the turn signal to change lanes, if there is a risk of collision detected with a rear-side vehicle, it can provide a warning. If exiting a parallel parking spot and there is a risk of collision detected with a rear-side vehicle, it can assist with emergency braking. Another function, Blind-Spot View Monitor (BVM), displays video of the blind-spot view for a safe lane change. When operating the turn signal switch, it displays video of the blind-spot view for the direction indicated. IONIQ 6 also assures the safety of backseat passengers with Safe Exit Warning (SEW), which provides a warning when a vehicle is approaching from the rear-side while getting out of the vehicle. When the occupant opens the door to exit the vehicle after a stop, if an approaching vehicle from the rear side is detected, it provides a warning.A variety of Parking Convenience features make parking in a variety of circumstances easier than before. Remote Smart Parking Assist 2 (RSPA 2) helps remotely park by Remote Parking. or it helps remotely exit a parking spot from outside the vehicle by Remote Operation. This feature works for parallel, perpendicular, and even diagonal parking. Surround View Monitor (SVM) displays video of the situation around the vehicle for safe parking. Forward/Side/Reverse Parking Collision-Avoidance Assist (PCA) helps avoid collisions with pedestrians and objects around the vehicle while parking or exiting. If there is a risk of collision with pedestrians or objects while parking and exiting, it provides a warning. After the warning, if the risk of collision increases, it automatically assists with emergency braking. Similarly, Rear Cross-Traffic Collision-Avoidance Assist (RCCA) helps avoid collisions with oncoming vehicles on the left or right side of the vehicle while reversing. If there is a risk of collision with an oncoming vehicle on the left or right side while reversing, it provides a warning. After the warning, if the risk of collision increases, it automatically assists with emergency braking. OTA Software Update IONIQ 6 is Hyundai brand’s first model to offer the Over-the-Air (OTA) Software Update feature for various controllers. This technology allows drivers to upgrade the vehicle’s controllers for electric devices, autonomous driving, battery, and more, to provide a safer and more convenient driving experience. Drivers can also update maps and media software with the OTA function.