Mitgo Group, a global tech company focused on delivering innovative marketing solutions and promoting entrepreneurship, has recently launched Takefluence, a platform connecting content creators and social media enthusiasts with brands in the Middle East and North Africa (MENA) region.With this launch of Takefluence, Mitgo Group aims to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.In this interview with Adgully Middle East, Archie Rudyuk, Regional Director of Mitgo Group in MENA and Co-founder of Takefluence, discusses the recent launch of Takefluence, aimed at connecting content creators and social media enthusiasts with brands in the MENA region. The platform is designed to facilitate influencer marketing activities in the MENA region, which is estimated to be worth over $1 billion. Rudyuk also highlighted the importance of Takefluence in strengthening Mitgo Group's position in the MENA influencer marketing industry. The platform seeks to tap into the growing market of content creators and social media influencers in the region, providing them with opportunities to collaborate with brands and monetize their online presence.What personal or professional values guide you as the CEO of Takefluence?Working with Takefluence has been an exhilarating journey, fueled by my passion for innovation and dedication to building strong connections between content creators and brands. As CEO, my guiding principles are integrity, creativity, and teamwork. These core values are the heartbeat of our company culture, influencing every decision and strategy, propelling us towards fostering a vibrant ecosystem where both creators and brands can flourish together.Mitgo Group, a global tech company, has announced the launch of Takefluence in the MENA region. How, according to you, will it change the creator economy and social landscape in MENA?The launch of Takefluence in the MENA region marks a significant shift in the creator economy and social landscape. With experts estimating the MENA influencer marketing industry at more than $1 billion, the significance of the content economy in the region is on the rise. This growth is further supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.The MENA content economy is expanding rapidly, and with projections indicating a steady rise in creator ad spending, Takefluence's strategic debut aligns perfectly with these trends. We aim to empower creators and forge genuine connections between brands and their audiences, enhancing the region's creator economy.What sets Takefluence apart from other companies in the creator economy space?Takefluence stands out for its innovative approach to collaboration with content creators. Our platform offers unique campaign types based on various actions like conversions, reposting, making a post/story, leaving a product review, and more.Furthermore, it streamlines the entire process for brands — from on-boarding and reporting to payouts offering unparalleled efficiency and effectiveness in social media campaigns. This efficiency, coupled with our collaboration with over 150 brands including Noon, Namshi, and Huawei, positions us to significantly impact the MENA creator economy by enhancing engagement, fostering authentic connections, and boosting brand visibility.How do you envision the future of the creator economy evolving in the MENA, and how is Takefluence adapting to these changes?I see the future of the creator economy in MENA moving towards a more dynamic, collaborative ecosystem that values authenticity and the power of micro and nano influencers. At Takefluence, we're constantly innovating our platform to meet these evolving needs, providing brands and creators with the tools necessary for success. We aim to stay at the forefront of trends and leverage our partnerships to drive impactful engagement and long-term achievements.What can be some of the challenges that you may have to face in MENA, and how will you overcome them?Navigating the MENA market comes with its set of challenges, including cultural nuances, regulatory hurdles, and stiff competition. Our strategy to overcome these obstacles involves building strong local relationships, deeply understanding the cultural landscape, and ensuring regulatory compliance. Innovation and strategic partnerships will also be key in maintaining our competitive edge.Can you discuss a particularly successful campaign orchestrated through Takefluence in the Middle East? What made it successful?One particularly successful campaign orchestrated through Takefluence involved a collaboration between Truegamers and their loyal audience.Truegamers, a leading gaming club in the region, partnered with Takefluence to create an innovative ambassador programme leveraging the influence of their dedicated followers and attracting new participants by rewarding loyalty and invitations. This campaign showcased the power of user-generated content and rewarding audience engagement.Truegamers' ambassador programme encouraged content creators to share an exclusive promo code with their audience, offering 1 hour of free play at Truegamers for every new user sign-up using the code. Additionally, creators earned up to 35 AED for every new gamer joining True Gamers with their exclusive promo code. This incentive-based approach not only attracted new users to Truegamers but also incentivized content creators to actively promote the brand, driving engagement and brand loyalty.True Gamers are going to open 150 new gaming clubs in Saudi Arabia, and we are planning to extend our collaboration there to empower local gaming talent and creators.What advice do you have for brands looking to collaborate with content creators more effectively?Consider leveraging the power of nano and micro creators, whose campaigns have been proven to be up to 4-5 times more effective than those of mega influencers.One effective strategy is to embrace the brand-formance format, which incorporates Cost Per Acquisition (CPA) and hybrid campaigns. This approach offers diverse campaign options tailored to your specific goals and objectives, ensuring optimal performance and ROI.Platforms like Takefluence offer streamlined processes for launching campaigns, automating tasks such as onboarding, reporting, and payouts. By leveraging such platforms, brands can save time and resources while ensuring efficient and effective campaigns.What innovations or developments can we expect to see from Takefluence in the Middle East after partnering with Mitgo?Looking ahead, we're excited to expand our brand partnerships, enhance our platform features, and introduce new initiatives to support creators and brands in the region.We've recently launched our Ambassador programme, offering content creators access to special offers. We are committed to driving innovation and fostering meaningful connections between content creators and brands to reshape social commerce in the MENA region.How does Takefluence stay ahead of emerging trends and changes in social media platforms?We keep our finger on the pulse of the industry by closely monitoring trends, engaging with experts, and leveraging data analytics. Valuing feedback from our community of creators and brands allows us to evolve our platform in line with their needs. This proactive approach ensures we stay agile and continue to lead in the creator economy space.

Metropolitan Group, a leading real estate group in the UAE, was recognized as the third Best Workplace™ in 2024 in the Large sized business category by the Great Place to Work, a global authority on workplace culture, at their annual awards ceremony last Thursday.  Metropolitan continues making history as the first and only real estate brokerage to ever make the list. The official index ranks the UAE’s best employers based on the confidential feedback of all employees and an audit of management practices and culture at work.  In 2023, the Group ranked sixth Best Workplace in the UAE moving up four places from 2022. The Group was also recognised as the #1 Best Place to Work for Women in the GCC in 2022 and achieved the Best Workplaces list for millennials in the GCC two years running.  One of the key catalysts for the Group’s success in 2023 was its investment in Human Resources (HR) and the re-structuring of the function to a new People, Performance and Culture Team to prioritize employee needs and foster a high-performance workplace culture. Mike Fleet, Metropolitan Group’s Deputy CEO said: “In 2023, we created a new standalone HR brand to promote internal company culture and drive external brand awareness positioning us as a destination employer for top talent. We designed the new HR operating system to be cross functional, collaborative and flexible. We are shifting from providing basic HR employee services to having a more visible and present offering that provides people insights, enables decision-making and builds capabilities to enable greater business strategy and growth. Our wider HR function is also becoming more data driven which helps us get a better understanding of our employees functional and emotional needs.”  The Group introduced a new HR Business Partner (HRBP) role in 2023 to address employee needs and concerns and strategically align HR with the Group’s business priorities. The HRBPs partner the business to understand and positively influence people, performance and strategic priorities. Through HRBPs, Metropolitan listens to its employees and this month HR launches Metropolitan Minds; a new online facility for all employees to share ideas, give feedback and suggestions for improvements, with the best ideas being rewarded by incentives and prizes.    Nikita Kuznetsov, CEO Metropolitan Group said: “The Metropolitan Group has a clear vision to being recognized as #1 brokerage for real estate services in the UAE and an employer of choice for the real estate community. 2023 was a year of transformation for us as we focused on streamlining business processes, improving employee workflows and operational excellence. These changes boosted productivity, collaboration and enhanced retention as our employees were given management support to become more effective in their roles. We believe that professional workplace positively influences health, wellbeing, employee satisfaction and performance. As we continue to grow, we wanted to provide our employees with optimal working conditions so opened 100,000 square feet of state-of-the-art offices in five locations across UAE.”  One of the Group’s most important and successful HR initiatives is the dedicated Sales and Training Academy, designed to increase employee performance and enhance customer experience and satisfaction. Services include comprehensive induction programs for new joiners, system trainings, product knowledge materials/packs, coaching, team building activities and regular assessments for all employees, The Metropolitan family has over 700 employees and 66 nationalities speaking 41 languages. The Group continues to focus on delivering a brilliant client experience; achieving hundreds of five-star Google reviews every year; winning The Feefo Gold Trusted Service Award 2022 and 2023 and this year the company was awarded the coveted Feefo Platinum Service Award 2024. The Metropolitan Group includes three full-service real estate agencies:?Metropolitan Premium Properties?(Dubai),?Metropolitan Capital Real Estate LLC?(Abu Dhabi) and?Luxury Immobilien GmbH?(Vienna). The Group also includes Metropolitan Consulting FZE, providing personal and business legal services in the UAE. In 2022, the Group established Metropolitan Homes, a one-stop real estate agency providing the full cycle of brokerage services to Dubai's secondary property market sellers and buyers. Also, in the same year, the Group introduced its luxury division - Penthouse.ae powered by Metropolitan, to cater to the discerning needs of Ultra High-Net-Worth Individuals (UHNWIs) who require a bespoke real estate experience in the UAE.

Sociowash, an integrated advertising agency, has secured the digital mandate for Tide Arabia, the leading laundry detergent brand in the UAE.The agency will be responsible for elevating the brand's digital presence through the formulation and execution of strategic creative approaches.The account was won as Sociowash's successful management of Tide India's account stood as a testament to the agency's capabilities. The quality of work delivered reflects the high standards and expertise that Sociowash consistently brings to its clients. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence while resonating with its target audience and help the brand achieve its business objectivesWhen asked about the win, Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team's extensive experience and expertise in FMCG brands will help redefine and elevate the brand's digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”Arushi Sethi, Brand Director, Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.” 

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the Annahar Media Group in Lebanon, as the Advertiser of the Year for 2024 today. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies.The Advertiser of the Year Award will be presented to Annahar Media Group representative Nayla Tueni, CEO, Annahar Media Group at the Dubai Lynx Awards Ceremony, taking place at the Emirates Golf Club on Wednesday 6 March.Speaking about the Award, Simon Cook, CEO, LIONS & Dubai Lynx, said: “The Advertiser of the Year Award recognises creative excellence, demonstrating the business value of creative communications. We are delighted to present this year’s Award to the Annahar Media Group, who are responsible for a body of work that has created significant impact across business and tangible social change. They have truly raised the creative bar for the region.”The Annahar Newspaper, a renowned outlet for upholding freedom of speech and democracy in Lebanon, has taken home the Grand Prix in the Print & Publishing Lions for their bold and courageous campaigns for the past two years consecutively at Cannes Lions and previously in 2019. ‘The Blank Edition’, which took the Grand Prix in 2019, was an entirely blank edition to highlight the Lebanese people’s frustration with political inactivity. After the release of the blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media. 2022 saw ‘The Elections Edition’, by IMPACT BBDO, Dubai win the Grand Prix at Cannes Lions in the Print & Publishing Lions, followed by the Creative Effectiveness Grand Prix at Dubai Lynx the following year in 2023. The Annahar Newspaper achieved a consecutive second Grand Prix in the Print & Publishing Lions at Cannes Lions for ‘Newspapers inside the newspapers edition’, by IMPACT BBDO, Dubai, in 2023 after taking home the Grand Prix for the Print & Publishing Lynx at Dubai Lynx that same year. The campaign saw a different local newspaper that had ceased to exist in the last two decades in their daily edition, publish the news for one day in celebration of press freedom.Nayla Tueni, CEO, Annahar Media Group, commented: "We are deeply honored to be named 'Advertiser of the Year' at Dubai Lynx. This recognition underscores the relentless dedication of the entire team. Having garnered multiple Grands Prix at both Dubai Lynx and Cannes Lions, we take pride in being pioneers, as the first brand to bring a Cannes Lions Grand Prix to the entire Middle East. Beyond accolades, our unwavering commitment to truth remains our guiding principle. This award is a testament not only to our efforts but also to the enduring spirit of the Lebanese people. We share this triumph with them and eagerly anticipate further elevating industry standards.”Ian Fairservice, Vice Chairman, Dubai Lynx, added: “We are delighted to award the Annahar Media Group for 2024 and celebrate their groundbreaking creativity. Their campaigns have challenged the status quo and harnessed creativity as a force for progress for people, business and society. We look forward to honouring them at the Awards Ceremony in March.”The presentation of the 2024 Dubai Lynx Advertiser of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Emirates Golf Club on Wednesday 6 March. For further information on the Festival and Awards Ceremony passes please visit www.dubailynx.com.Key dates:Tuesday 5 March: FestivalWednesday 6 March: Awards Ceremony & Dinner

Aline Santos Farhat, a key figure in Unilever's marketing and diversity efforts, has announced her departure from the company after 35 years. Serving as both Chief Brand Officer and Chief Equity, Diversity & Inclusion Officer, Santos held a unique dual role within the FMCG giant.She wrote on her LinkedIn: "I am leaving Unilever at the end of March to embark on a whole new adventure (details of which are unknown even to me!). Am I nervous? Yes! But I am also so ready to embrace the Unknown! For I know that I am so abundantly blessed in so many ways."Santos joined Unilever in 1989 as a marketing trainee and steadily climbed the ranks, taking on positions across various regions including Brazil and Latin America. In 2015, she was appointed Executive Vice President for Global Marketing, showcasing her impressive leadership skills.With Santos' departure, the global marketing team will now report directly to Chief Growth & Marketing Officer Esi Eggleston Bracey, while the global equity, diversity & inclusion team will be integrated into the HR department. Unilever has yet to confirm if they will seek a direct replacement for Santos' multifaceted role.This news arrives amidst a period of change for Unilever. CEO Hein Schumacher recently acknowledged the need for performance improvement, shortly after expressing intentions to move away from forcing a purpose-driven approach onto its brands. Santos' exit adds another layer of evolution to the company's future direction.

 Amsaan, a pioneer in accessible IT solutions developed by Gulf People of Determination Information Technologies (GPDIT), has joined forces with MOTIONGATE™ Dubai, the flagship theme park of Dubai Parks and Resorts™ part of Dubai Holding Entertainment, to enhance the theme park experience for Deaf visitors. This partnership highlights a significant leap towards inclusivity in the entertainment industry, with Amsaan leading the charge in making theme park experiences accessible to everyone.Traditional methods of communication, such as printed signs or verbal instructions, are challenging for the local Deaf community and can lead to misunderstandings. This initiative introduces on-demand Emirati sign language for ride descriptions, safety guidelines, and park instructions, allowing local Deaf visitors to easily access essential information by scanning strategically placed QR codes linked to Amsaan's dedicated platform with Emirati sign language videos. Deaf visitors will be able to navigate MOTIONGATE™ Dubai independently and make informed decisions about attractions, enabling a more self-reliant, barrier-free, and enjoyable experience. This project is not static; based on feedback from the Deaf community and park visitors, there will be continuous enhancement of these Deaf-friendly features.Vitalii Mykhalchuk, CEO of AMSAAN, stated: “This partnership is not just about making a theme park accessible; it's about fostering a culture of inclusivity. By combining technological innovation with a commitment to the Deaf community, Amsaan and MOTIONGATE™ Dubai are leading the way in transforming entertainment spaces into truly accessible experiences for everyone, setting a precedent for other industry players. With over 11 million Deaf individuals in the Middle East alone, this step will pave the way for more organisations to embrace inclusivity, creating a world where everyone, regardless of their abilities, can fully experience any entertainment."The implementation process was a collaborative effort between MOTIONGATE™ Dubai and Amsaan, with local Emirati Deaf employees playing a crucial role in translating the text into Emirati Sign Language. Additionally, a quality assurance process was implemented to review and verify the accuracy and relevance of the interpretations videos before generating the QR codes. Though there were complexities, Amsaan guided and trained the MOTIONGATE™ Dubai team to foster a mutual understanding of sign language nuances optimising their accessibility and effectiveness.Al Anood Al Hashemi, Vice President - Organizational Culture and Impact, Dubai Holding Entertainment, commented: "The collaboration between MOTIONGATE™ Dubai part of Dubai Holding Entertainment, one of the largest diversified entertainment groups in the region, and AMSAAN with this initiative, marks a significant leap towards inclusivity. By providing QR codes on the signboards of our theme park into sign language videos, we're bridging worlds, making communication effortless for the deaf community. This initiative showcases the power of technology and is a step toward a more inclusive world”.This collaboration showcases Amsaan's capabilities in innovative QR code integration and highlights its role as a leader in promoting inclusivity in the entertainment industry. The success of this initiative will be measured through user engagement, increased visitation by local Deaf visitors, heightened accessibility awareness, and the utilization of accessibility features.Looking ahead, Amsaan and Dubai Holding Entertainment plan to expand the QR code system and upgrading the accessibility of further destinations including LEGOLAND Dubai Resort.Amsaan is committed to transforming tourism as it recognises that overlooking accessible tourism has led to a staggering loss of US$150 billion globally. By making numerous facilities Deaf-friendly, the company is fostering a safer, barrier-free communication infrastructure, benefiting both the business ecosystem and Deaf travellers while syncing with the UAE government’s Dubai Team for Accessible Travel and Tourism.

Eywa, a real estate project focusing on sustainable living, has announced a partnership with Flick Advertising. This collaboration marks a significant move in targeting high-profile clients in luxury settings.By setting up a direct sales kiosk at Dubai's DWC VIP Terminal for private jets, Eywa aims to leverage Flick Advertising's extensive media assets to reach VVIP travelers effectively. This strategic collaboration underscores Eywa's commitment to sustainable living and luxury lifestyle, aligning with its motto of "In 5 Dimensions With 7 Senses," as highlighted by CEO Alex Zagrebelny.With over 54,000 VVIP travelers annually passing through DWC VIP Terminal, Flick Advertising's dominance of media assets in the terminal provides a prime opportunity to engage with this affluent demographic. The targeted advertising strategy ensures precision and minimizes waste, essential for effectively reaching a market characterized by high purchasing power.The strategic partnership between Flick Advertising and Eywa marks the convergence of innovation and creativity in the realms of marketing and real estate. Flick Advertising, known for its cutting-edge and dynamic promotional strategies, joins forces with Eywa, a pioneering force in the real estate industry. This collaboration promises to revolutionize the way properties are showcased and marketed. By integrating Flick's expertise in digital advertising and Eywa's commitment to architectural excellence, the partnership aims to create compelling narratives that bring real estate projects to life.Furthermore, Flick Advertising's expansion plans beyond Dubai to locations such as Abu Dhabi, London, Paris, Oman, and Morocco demonstrate the scalability and potential global impact of this partnership. This expansion indicates a broader reach for Eywa's message of sustainable living and luxury lifestyle, positioning the company as a leader in the niche market of high-end real estate development.

FedEx Express (FedEx), a subsidiary of FedEx Corp. and the world’s largest express transportation company, is expanding its footprint in the Middle East with its new Middle East, Indian Subcontinent and Africa (MEISA) state-of-the-art hub at Dubai World Central (DWC) Airport in Dubai South. The facility was officially inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group, along with Raj Subramaniam, FedEx Corporation President and CEO, HE Khalifa Al Zafin, Executive Chairman of Dubai Aviation City Corporation and Dubai South, Richard W. Smith, FedEx Express President and CEO, Airline and International, and Kami Viswanathan, FedEx Express MEISA President.The launch of the hub marks a long-term investment of more than USD 350 million (approximately AED 1.3 billion) into the UAE’s economy through infrastructure and technological advancements in the facility. This investment reaffirms the company’s commitment to the UAE’s economic growth, in line with the ‘National Agenda for Non-oil Export Development’, which aims to increase the nation’s foreign trade.In his comments, His Highness Sheikh Ahmed bin Saeed Al Maktoum, said: “The inauguration of the FedEx MEISA hub in Dubai South is a strategic milestone for Dubai’s aviation and logistics sectors, consolidating the emirate’s robust infrastructure, strategic location, and our ongoing efforts to enhance global connectivity. As we continue to strengthen Dubai's position as a leading business hub, this new facility underscores our commitment to supporting the growth of trade and commerce, aligning perfectly with our vision for economic diversification and innovation-led development.”“The establishment of our new hub in the UAE is a strategic move that significantly boosts our presence and capabilities in the MEISA region. This investment is not just about expanding our network; it's about enhancing the region's connectivity and playing a key role in facilitating trade and commerce across the world,” said Richard W. Smith, FedEx Express President and Chief Executive Officer, Airline and International. “Given the UAE's current status among the top five countries in global re-export operations , our regional hub not only aims to serve the MEISA region, which accounts for approximately 45% of the world’s population, but is also a crucial part of our global air network that connects 220 countries and territories.”“At Dubai South, our mandate is to support the government’s economic diversification efforts through the different services and solutions that we provide to local and international companies, complemented by our state-of-the-art infrastructure. We are delighted to welcome the new FedEx facility, which will serve as a regional hub contributing to the growth of the emirate’s top sectors, aviation and logistics, while catalyzing its role in the wider development of an economy centered on innovation and technology,” said HE Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation and Dubai South.“The new FedEx hub marks a pivotal stride in our growth strategy to build a more flexible, efficient, and smart network, to deliver outstanding services that fit our customers’ needs. Harnessing cutting-edge technology, our hub at DWC in Dubai South exemplifies our commitment to transforming our operations through automation and building a smarter and more sustainable logistics network,” said Kami Viswanathan, President of FedEx Express Middle East, Indian Subcontinent and Africa.The 57,000 sq. m facility incorporates advanced technologies that includes automated sort systems that enhance the efficiency, accuracy, and speed of package processing and distribution from the facility. The hub also boasts two automated high-speed x-ray machines equipped with artificial intelligence, to efficiently scan goods and enhance security. Additionally, a 170 sq. m cold storage area caters to a wide range of temperature-sensitive shipments.The new FedEx hub is also a testament to the company’s commitment to sustainability and our goal of achieving carbon-neutral operations by 2040. The facility adheres to Dubai Municipality Green Standards, featuring a solar power project, and a building management system that helps ensure efficient energy use. In addition, FedEx is leveraging electric ground service fleet along with electric charging stations for pick-up, delivery, and employee vehicles.Situated in DWC, at the heart of Dubai South, the hub forms an integral component of the region's aviation and logistics ecosystem. This strategic location is further enhanced by a comprehensive multi-modal transportation network, seamlessly connecting air, land, and sea.

Liminal Custody Solutions (Liminal), the fastest-growing digital asset custody and wallet infrastructure provider in the APAC and MENA region, today announced a major milestone: achieving General Data Protection Regulation (GDPR) compliance. This accomplishment underscores the company's unwavering commitment to data security and user privacy, setting a new standard for trust and transparency in the rapidly evolving digital asset ecosystem. Achieving this standard with an unqualified opinion serves as third-party industry validation that Liminal (First Answer Pte Ltd) provides enterprise-level security for customer’s data secured in Liminal’s System.A Commitment to Responsible Data Practices:Dhruvil Shah, SVP of Technology at Liminal said, “Liminal's GDPR compliance is not just a legal obligation, but a reflection of our core values. We recognize the sensitive nature of user data and are committed to upholding the highest standards of data protection. This commitment is further substantiated by Prescient Assurance LLC, confirming our adherence to established data security and privacy practices.”Introducing GDPR-Aligned Wallet Infrastructure:Liminal is a CCSS Level 3, SOC Type 2 and ISO 27001 & 27701 certified organisation. Taking user privacy a step further, Liminal is now proud to offer GDPR-aligned wallet infrastructure. This means users can enjoy the added protection of personal and financial data under stringent and established regulatory practices. Our GDPR-aligned wallets incorporate features such as:?   Enhanced data control: Users have complete control over their personal data.?   Transparency by design: Clear and concise information is provided on how data is collected, used, and stored.?   Robust security measures: Industry-leading security protocols and technologies safeguarding user data.Significance of GDPR Compliance and Aligned Infrastructure:The digital asset industry is characterised by rapid innovation and evolving regulations. Achieving GDPR compliance and offering GDPR-compliant wallets establishes Liminal as a trusted provider, particularly for institutions and individuals seeking a secure and compliant environment for their digital assets. This milestone solidifies Liminal's position as a leader in fostering trust and transparency within the industry.Liminal remains committed to upholding the highest standards of data security and privacy. The company will continue to invest in compliance efforts and adapt its practices to evolving regulations, ensuring a secure and trustworthy environment for its users.

 In a significant step towards broadening access to Arab cultural and documentary content, Thmanyah has signed an agreement with Al-Thaqafeyah to broadcast and distribute its documentary production on the Al-Thaqafeyah broadcast channel and Shahid platform.Under the agreement, Al-Thaqafeyah, a new Saudi cultural channel launched by MBC group in the last quarter of 2023, will broadcast selected documentaries produced by Thmanyah. "Tha Qal," Thmanyah’s latest documentary production, which means “he said” in the Saudi dialect, will be the first broadcast under this agreement. The series, presented by Saudi content creator Khaled Oun, one of the most prominent literary critics interested in poetry, documents the history of popular and eloquence of Arabic poetry in a unique narrative and visual style. Consisting of ten episodes, the first episode will be broadcast to commemorate the founding day of the Kingdom of Saudi Arabia on February 22nd. The remaining episodes will air during the holy month of Ramadan and will be available simultaneously on Al-Thaqafeyah, Shahid, and Thmanyah’s digital platforms. Abdulrahman Abumalih, founder and CEO of Thmanyah, commented on the agreement, saying: “One of Thmanyah’s key pillars is to present to the world our stories and culture in an authentic and fresh perspective. This cooperation will help us reach a new audience and develop the documentary content produced by our team.”Additionally, Malik Al-Ruqi, director of Al-Thaqafeyah, stated: “The mission of the channel is to support cultural production in Saudi Arabia and spread Saudi culture to the whole world through Saudi voices. This partnership with Thmanyah is an important milestone in achieving this goal.”Thmanyah is the largest Arabic podcast network in the Middle East and North Africa region, in addition to being the largest producer of documentaries in the Arabic language in Saudi Arabia, with more than 250 diverse documentary titles with hundreds of millions of views.

stc Group, engine of digital transformation, and Formula 1®, have today announced a multi-year extension of their strategic partnership, which is set to take the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX into a new era of innovation.The agreement will see the Group continue as the title sponsor for the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX, and transform the race experience with high-speed connectivity through its fifth-generation networks. stc Group is ushering in the technology of the future at the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX,, with fixed mobile 5G communication towers and 5G internet speeds of up to 1.5 gigabytes per second. These cutting-edge digital offerings will connect racers, teams and fans under the theme “limitless drive”. Olayan Alwetaid, stc Group CEO, commented, “The extension of our strategic partnership with Formula 1 will take the FORMULA 1® STC SAUDI ARABIAN GRAND PRIX into the future. We look forward to continuing to provide seamless, world-class connectivity at the race this year under the theme “limitless drive”, and we are proud of our support for Formula 1 over the last three years. With our suite of innovative products and solutions, stc Group is driving digital transformation across different sectors. The extension of this partnership reinforces our commitment to delivering world-class connectivity at major events and ultimately connecting the world through technology.”Stefano Domenicali, CEO Formula 1, said, “Formula 1 fans at the race weekend in Jeddah can expect high speeds on the track and fantastic fan experience off it. As we continue to grow our sport around the world, the support of high quality technology partners is invaluable, so we are delighted to extend our relationship with stc.”

Netherlands-based investment firm, The Growth Capital, has partnered with Shariyah Review Bureau (SRB) as its Sharia advisor to oversee its investment activities in digital assets, particularly cryptocurrencies, through the TGC Trading Fund.Established with the aim of providing faith-centered investors the opportunity to invest in digital assets, The Growth Capital views digital assets as catalysts for revolutionary changes in global finances. Omid Rahimi, CEO, emphasized the company's commitment to leveraging its full licensing in the Netherlands to bring about positive transformations in the financial investment community. Obtaining Sharia compliance certification is a significant milestone for The Growth Capital, enabling the company to offer the Muslim community exposure to digital assets with regulatory adherence and Sharia assurance.In the Netherlands, cryptocurrency transactions are permitted, and there are minimal barriers for virtual asset service providers (VASPs) entering the market. The Growth Capital has proactively established a fund dedicated to investing solely in Sharia-compliant cryptocurrencies, employing a long-term appreciation strategy. Omid Rahimi highlighted the collaboration with SRB, citing their extensive experience working with asset managers, blockchain, and fintech companies as a strategic move to focus on private Islamic investors and provide them exposure to Sharia-compliant digital assets.SRB, renowned for its end-to-end Sharia advisory solutions, offers centralized services for Sharia supervision, functionality, and swift product certification. This approach not only streamlines the process for global Islamic financial establishments and fintech startups but also reduces overheads associated with Sharia scholarly tasks. Yasser S. Dahlawi, Founder and CEO of SRB, acknowledged the growing trend in the investment community towards alternative investments in the digitized asset class, emphasizing how SRB's Sharia assessment of the assets, controls and audit services align with the unique nature of non-traditional products. Dahlawi concluded by expressing how their collaboration with The Growth Capital supports the firm in maintaining focus on critical investment functions while ensuring ongoing Sharia compliance. 

The Middle East and North Africa region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder engagement.This is a top finding of the first-of-its-kind study on B2B Influencer Marketing by Ogilvy, which covered 550 senior decision-makers across 11 global markets, including Saudi Arabia and the United Arab Emirates, representing diverse business sectors including retail, FMCG, legal, construction, technology and others.What is B2B Influencer Marketing?Unlike B2C influencer marketing, B2B Influencers comprise subject matter experts, influential individuals and key industry leaders, who create content that has a positive impact on the brand perception and purchase decisions of customers. Significantly, they also contribute to fostering an informed understanding of the business landscape, dispel misconceptions about the market, and help drive investor interest and boost market sentiment – all benefiting businesses in the long run.Saudi Arabia and UAE lead the wayThe Ogilvy study finds that Saudi Arabia ranks first globally in terms of interest and appetite for B2B Influencer marketing, with 100% of surveyed businesses utilizing some form of B2B Influence in their communications and marketing strategies. The UAE follows closely behind at 96% while the global average in B2B Influencer adoption is 75%. The two high-growth markets are also pioneers in tapping into the power of Influence, paving the way for neighbouring markets to follow suit.There is increased appetite for B2B influencer marketing with 93% of all respondents saying they plan to increase use. More than a third (67%) said B2B influencer campaigns have more impact on their marketing performance than brand-only marketing. Pertinently, 90 per cent said B2B influencers are an important source of staying up to date with their industry with more than half (57%) citing them as their main source of information. Building authentic share of voiceAshraf Shakah, MENA PR President, Memac Ogilvy, said: “With 75 per cent of the workforce to be digital natives by 2025, it is important for businesses to understand and navigate emerging marketing trends, with B2B Influencer Marketing emerging as one of the most important and yet most untapped opportunity in the MENA region. Our study offers unique insight on how businesses can deploy a robust B2B influence strategy with three key elements at its core – choosing talent wisely, building long-term relationships, and promoting two-way engagement – to build an authentic share of voice.“As the region continues to evolve across all fronts with GCC economies witnessing an unprecedented era of economic diversification and fast-paced growth, the influencer strategy of businesses will undoubtedly help transform their narratives, and set new benchmarks for authenticity, engagement, and impact. This is only the start of the B2B influencer journey globally, and the MENA region is poised to inspire and lead, carving a unique path in the global realm of influence.”Fostering two-way communicationIn other findings, 72% of Saudi businesses said they utilise B2B influence to dispel misconceptions about market health, while 50% believes it fosters two-way communication channels for addressing stakeholder concerns. Moreover, 54% of the Saudi market experts surveyed sees B2B influence as an ideal pathway to build partnership opportunities. The same sentiment holds true among UAE respondents too.This is particularly relevant to the MENA region, where the influencer ecosystem thrives on lasting connections, with influencers evolving into trusted advisors who contribute to strategic decisions and marketing initiatives. Commenting on the findings, Saad Abdullah, GM, Marketing, Al-Futtaim Toyota and Lexus, UAE, said: "Our responsibility as brands is to ensure that we leverage the right voices capable of impacting and delivering results as well as shaping the future of influence."Navigating cultural sensitivitiesThe MENA’s rich cultural fabric brings both opportunities and challenges. Brands must navigate cultural sensitivities, language complexities, and differing customs to ensure their messaging resonates authentically. Successful influencers demonstrate a keen ability to blend their personal brand with cultural expectations, fostering deeper connections with their audiences. The study also underlines that brands aiming to penetrate specific sectors recognize the power of collaborating with influencers who have a deep understanding of those sectors.Catalysts for socio-economic transformationB2B influencers in the Middle East are also assuming roles as catalysts for change. They leverage their platforms to highlight pressing issues, driving meaningful conversations, and inspiring action. The utilisation of influencers by governments to support initiatives such as Saudi Vision 2030 demonstrates the potential of influencer partnerships to drive not only business objectives but also accelerate societal transformation.The study was conducted in partnership with Opinium Research, a global research firm; LinkedIn, the largest professional social network; and Onalytica, a B2B influencer marketing platform. The findings are available on Ogilvy’s Red Paper, ‘Influencing Business: The Global Rise of B2B Influencer Marketing’, which provides a wealth of data on shaping and executing a B2B Influencer Marketing Strategy. The report includes case studies and commentary from marketers representing brands such as Al-Futtaim, Dell, EY, and Nokia, among others.The new study follows the launch of an industry-leading Business Influence capability designed to unlock the power of influence through social channels by Ogilvy in 2022. Visit https://www.ogilvy.com/ideas for case studies on how Ogilvy is leading the dialogue on impactful communications in the digital age.

inDrive, a global mobility and urban services platform, announces reach six Egyptian startups from different tech sectors to the shortlisted of underdog award after launching the 1st edition last september to support successful technology startups that are thriving despite facing challenges such as limited resources, a lack of access to funding, and an inability to attend important industry events, due to their location.Ekaterina Smirnova, Head of The Underdog Tech Award commented: “The Underdog Tech Award is a business award for the ‘underdogs’ of the tech startup world, which is what inDrive once was. All too often we hear about companies from the same global capital hubs and their founders, who have graduated from the same Ivy League universities. With this award we want to support companies from other regions and empower founders, who might not have graduated from Harvard, to believe in themselves and to know that they too can change the world. Together we are building a more diverse and inclusive world, which takes into account the interests of many different communities and people, including those living in some of the world’s most remote places.”The Underdog Tech Award recognizes winners with cash prizes of $30,000, $20,000, and $10,000 for 1st, 2nd, and 3rd places respectively, as well as other assistance, including training from industry experts and PR support. The winners of the 2024 Underdog Tech Award will be announced on April 1st, 2024 at https://underdogtechaward.com/.The panel of judges will include prominent tech entrepreneurs, members of academia and industry experts. Members of the jury include Fatma Nasujo, Global Head of Corporate Operations at Wasoko; Sean Kim, President and Chief Product Officer at Kajabi; Charles Eesley, Associate Professor and W.M. Keck Foundation Faculty Scholar in the Department of Management Science and Engineering at Stanford University; Daniel Gándara, Vice President at MercadoLibre; Damla Buyuktaskin, Senior Regional Livelihoods and Economic Inclusion Officer for Asia Pacific Countries in the United Nations High Commissioner for Refugees; and Arsen Tomsky, Founder and CEO of inDrive.The Underdog Tech Award 2024 shortlistOmar Ahmed Abdelwahed and Ibrahim Karim Eid from Egypt: Co-founders, and CEO and COO respectively, of Valify Solutions, an Egypt-based RegTech company specializing in digital identity infrastructure technology. Currently the market leader in Egypt, Valify offers its services to financial institutions, telecos, e-commerce platforms, as well as companies in many other industry sectors.Mostafa Dawoud from Egypt: Co-founder and CEO of Dentolize, a fully-customisable dental practice management solution that scales with clients’ needs and enables dentists to streamline their financial, clinical, and operational processes. Dentolize can also be used for managing patients, employees, other associates including insurance companies and suppliers, inventory and much more, without the need for additional software.Ashraf Bacheet from Egypt: Co-founder and CEO of O7 Therapy, a startup revolutionizing access to mental health services through its digital platform and mobile app. O7 Therapy offers online therapy, corporate wellness programs, and psycho-educational resources, empowering Arabic-speaking people by building the Middle East’s largest mental health institution.Akhlad Mohamed Alabhar from Egypt: Founder and CEO of Egrobots, an agritech platform that enables farmers to produce more with fewer resources. Through data and analytics, their solution improves farm sustainability, reduces costs, and addresses food security challenges. Egrobots minimizes resource wastage, optimizes water and pesticide usage, and reduces chemical runoff.Mohamed Tarek Mohamed Abdelzaher from Egypt: Co-founder of P-vita, an innovative startup recycling agricultural waste to produce raw material for the cosmetics and food industry.Abdelrahman Rashwan from Egypt: Founder and Head of Product at Credify, a startup empowering digital lenders with alternative data insights, optimizing creditworthiness assessments at the point of application and driving hyper-personalized marketing post-onboarding.Basima Abdulrahman from Iraq: Founder and CEO of KESK, a startup building the first green energy platform in Iraq. KESK synergizes solar power and cloud computing technologies to build alternative energy projects and generate new revenues.[1] Victor Juarez from Guatemala: Founder of TuConsejeria, a startup focused on providing comprehensive psychological and mental health support to the Hispanic community, specifically women and young people, tackling issues such as socialization, family, citizenship training, sexual education, prevention of violence (bullying), gender equality, and education, and helping users to open up about their mental health issues.Elmira Safarova from Chile: Founder and CEO of Rarus Health, a digital ecosystem that helps to improve diagnostics, assist the families of children with rare genetic diseases and generate data to accelerate the development of drug and gene therapies.Carlos Andrés García Iguarán from Colombia: Co-founder of Numera, a platform enabling companies to automate their accounting processes, simplifying everyday tasks such as sending and receiving invoices, settling taxes and payroll, and generating timely and reliable managerial reports from centralized data.Amos Muthoni Kimani, from Kenya: Co-founder and CEO of TausiApp, an application providing on-demand beauty services to customers that don’t have time to go to a salon or spa. With TausiApp, beauticians carry out treatments wherever suits the customer best, whether that be at home, work, or elsewhere.Roikhanatun Nafi'ah from Indonesia: Founder and CEO of Crustea, a startup leveraging eco-friendly aeration technology with smart IoT to support advanced aquaculture ecosystems, helping increase pond farmers’ productivity and reduce operational costs.Chandramouli Samatham from India: Founder of Caare, a company on a mission to make basic healthcare accessible to rural and senior communities by offering a full spectrum of healthcare services via its online platform.Royford Mutegi from Kenya: Co-founder and Head of Programs at Vermi-Farm Initiative, which provides smallholder farmers with sustainable and innovative agri-tech solutions to help increase crop yields and reduce water usage, while creating routes to market for surplus produce.Sadman Sadek from Bangladesh: Founder of Digital Innovation for Impact, a startup empowering smallholder farmers by providing them with valuable meteorological, agricultural, and technological insights to help them mitigate their exposure to climate risks.Julian Garcia from Argentina: Co-founder of Wiolit, a startup on a mission to reduce food waste from institutional canteens by providing companies with a platform through which they can monitor their food consumption and adjust production accordingly to help meet CSR objectives.Biplab Karki from USA: Founder and CEO of Hyperce, a startup providing innovative and personalized e-commerce solutions to businesses of all sizes, with a goal to address the challenges of traditional e-commerce technology by offering scalable, cost-effective, and highly customizable modern suite solutions that are easy to manage.Felipe Castañeda from Chile: CEO and Founder of GLIBER, a fintech providing financial services to gig economy workers, helping them to better reach their financial goals while enabling employers to reduce employee turnover.Constantine Fedosev, based in the USA: Co-founder and CEO of Visionary, an energy storage plus cloud service for power grid companies that operate low-voltage distribution power grids. Visionary’s solution helps companies to reduce their capital and operational expenses by as much as 2-7 times, increasing the effectiveness of local renewables by up to 8 times and helping to manage distributed energy assets.Saúl Paniagua-Lapenta from Bolivia: Co-founder and CCO of VAKA, a platform connecting farmers with investors, helping investors more easily finance agricultural projects and farmers to boost production capacity through access to increased funding and technical advice.

Presight, the region’s leader in big data analytics powered by AI, has announced a strategic partnership with UAE Team Emirates during the UAE Tour, solidifying its commitment to supporting and driving sporting excellence in the UAE and on a global scale.Ratified at a signing ceremony in Abu Dhabi between Mauro Gianetti CEO of UAE Team Emirates, and Thomas Pramotedham, CEO of Presight on 20th February, the partnership forges a collaboration to further enhance UAE Team Emirates' top-tier status and build on last year’s record-breaking season across the Union Cycliste Internationale’s (UCI) calendar of events in 2024.Presight will work closely with UAE Team Emirates using Generative AI big data analytics to help enhance athlete performance, training methodologies and strategic decision-making throughout the season, which will also see a number of events and activations of the sponsorship around the world.Presight is also the stage 2 sponsor of the 6th edition of the UAE Tour which starts on Monday, 19th February and concludes with a summit finish at Jebel Hafeet on Sunday, 25th February.Thomas Pramotedham, CEO of Presight, said: "We recognize the vital role that big data plays in driving performance in professional cycling, and this partnership provides a platform to support the team and the wider ambitions of the UAE by leveraging cutting-edge analytics powered by Generative AI.Mauro Gianetti, Team Principal and CEO of UAE Team Emirates, added: "Presight's expertise in big data analytics powered by AI aligns perfectly with our commitment to innovation and enhancing performance. Together, we aim to retain our position as the number one cycling team in the world and take our success to even greater heights in 2024."

In this interview with Adgully Middle East, Abdul Aziz, the Founder and CEO of Cyber Cultr Media FZE - LLC, outlines the company's strategic direction in the UAE's digital landscape. Emphasizing a holistic approach, Cyber Cultr aims to expand its services, establish specialized verticals, and maintain competitiveness through white-label programmes and all-inclusive packages. The company's market positioning leverages a unique methodology, "The Trifecta," focusing on platform, audience, and content. Cyber Cultr stays ahead through continuous innovation, leveraging technological advancements, strategic partnerships, and client-centric strategies. With a commitment to client satisfaction and robust cybersecurity measures, Cyber Cultr Media aims to thrive as a trusted partner in the evolving digital industry. Excerpts:How do you envision Cyber Cultr Media's strategic direction in the dynamic digital and communications landscape, and what initiatives are in place to maintain competitiveness in the UAE market?At Cyber Cultr Media, we envision our strategic direction as a journey toward becoming an all-encompassing media empire that caters to the diverse needs of brands in the dynamic digital and communications landscape. We are committed to offering comprehensive services ranging from initial brand conceptualization to content production, growth marketing, and beyond. Our goal is to establish multiple specialized verticals under the Cyber Cultr umbrella, each dedicated to fulfilling specific niches and industry requirements.To achieve this vision, we are actively expanding our team with a combination of versatile generalists and specialized experts. This ensures that every project receives a holistic and tailored approach, backed by the precise expertise needed for execution. We aim to create a network of specialized verticals that collectively offer a wide array of services, enabling us to cater to the unique needs of diverse industries and clients.In order to maintain competitiveness in the UAE market, we have initiated several strategic initiatives. One key approach is launching white-label programmes tailored for the B2B agency market. These programmes enable other agencies to leverage our expertise and resources while maintaining their brand identity and client relationships.Additionally, we have introduced all-inclusive packages designed for the B2C market. These packages offer brands the convenience of fulfilling all their marketing requirements through our carefully curated team and trusted network of vendors. By providing end-to-end solutions, we empower brands to focus on their core business objectives while we handle their marketing needs efficiently and effectively.Overall, our strategic direction is driven by a commitment to innovation, collaboration, and client-centricity. We are dedicated to staying ahead of the curve in the ever-evolving digital landscape, while continuously adapting our approach to meet the evolving needs of our clients in the UAE market and beyond. Through establishing specialized verticals, we aim to create a comprehensive media empire offering unparalleled expertise and solutions across various industries and sectors.What is Cyber Cultr Media's market positioning in the UAE, and what unique value proposition or competitive advantage distinguishes the company in comparison to others in the region?Cyber Cultr Media's market positioning in the UAE is rooted in our commitment to transforming businesses into brands through expert brand-building exercises, strategic content creation, targeted paid advertising, and the ability to scale into new markets effectively.While our leadership team boasts experience working with globally renowned brands, we've oriented Cyber Cultr to be the agency of choice for businesses aspiring to elevate their brand presence and market influence.With a portfolio comprising over 60 brands spanning across 25+ industries, we have developed a unique methodology known as "The Trifecta," which serves as the cornerstone of our approach to every client engagement.The Trifecta encapsulates three critical components: Platform, Audience, and Content.The PLATFORM component focuses on selecting the most suitable channels, whether it's out-of-home, social media platforms, Google, or influencer marketing, to maximize reach and engagement.AUDIENCE represents the precise targeting of the campaign towards the intended market segment. Accurate audience definition is paramount, as it directly influences the efficacy of the other two elements.CONTENT encompasses the design and communicational aspects of the campaign. We ensure that our content is not only visually appealing but also resonates with the target audience, thus driving optimal performance across chosen platforms.Our steadfast commitment to implementing The Trifecta methodology in every project gives us a competitive edge by enabling us to approach each brand holistically while maintaining rigorous quality standards for maximum impact and effectiveness.Another competitive advantage lies in our extensive utilization of creative testing in both content creation and advertising. By rigorously analyzing the results of these tests, we continuously refine and optimize every aspect of our campaigns.Backed by over 25 years of local market knowledge and expertise, we possess the agility and insight needed to navigate the nuances of the UAE market landscape, anticipate trends, and capitalize on emerging opportunities. This combination of strategic methodology, creative innovation, and market intelligence positions Cyber Cultr Media as a trusted partner for brands seeking to achieve sustained growth and prominence in the competitive UAE market.In the fast-paced digital and communications industry, how does Cyber Cultr Media stay ahead of technological advancements and foster innovation? Can you provide recent examples of successful adaptations or innovations?At Cyber Cultr Media, we cultivate a culture of continuous learning and exploration within our team, ensuring that every member remains up-to-date with emerging technologies, tools, and trends through ongoing training programmes, industry events, and collaborative knowledge sharing.This commitment enables us to equip our team with the latest insights and skills, allowing us to effectively leverage new opportunities and stay ahead in the fast-paced digital landscape. Moreover, we invest heavily in cutting-edge technological infrastructure and resources, empowering us to deliver innovative solutions to our clients.Whether it's harnessing AI-powered analytics platforms, or gathering accurate marketing intelligence data, our dedication to staying at the forefront of technological advancements ensures that we provide unparalleled value and results to our clients.Our client-centric approach lies at the heart of our innovation strategy. We prioritize understanding our clients' unique challenges, objectives, and target audiences, tailoring our strategies and campaigns accordingly. By fostering close partnerships and maintaining open lines of communication, we anticipate our clients' evolving needs and adapt our strategies proactively to deliver impactful results.A recent example of our commitment to innovation involves the use of expert marketing intelligence tools and AI-powered technologies to improve the quality of insights we generate and increase the efficiency of our efforts. For instance, we recently advised a client on market focus based on data generated through intelligence research and competitor analysis. By analyzing competition and demand, we recommended a shift in strategy to a market with better profitability prospects and expansion opportunities.In addition, our strategic partnerships with leading technology providers, creative agencies, and industry influencers enable us to harness collective expertise and drive innovation. Through collaborative initiatives and joint ventures, we explore new avenues for growth and differentiation in the competitive digital landscape.In essence, Cyber Cultr Media remains committed to pushing the boundaries of innovation and delivering exceptional value to our clients in an ever-evolving digital landscape. Our proactive approach, dedication to excellence, and client success position us as a trusted partner for businesses seeking to thrive in the digital age.How does Cyber Cultr Media ensure client satisfaction and retention in a service-oriented industry? Can you share a specific instance where the company met or exceeded client expectations?At Cyber Cultr Media, ensuring client satisfaction and retention in a service-oriented industry is ingrained in our approach to operations and client management. We prioritize maintaining strict quality control throughout our agency workflow and operational processes by utilizing comprehensive Standard Operating Procedures (SOPs). These SOPs serve as structured frameworks that facilitate smooth workflows, uphold high-quality standards, and ensure consistency in service delivery.Our detailed frameworks and SOPs cover every aspect of our client engagement process, including client outreach and discovery, research, audits, proposals, client onboarding, project management, brand consistency, messaging strategy, copywriting, creative thinking, campaign planning and implementation, optimization, growth, reporting, and analysis. By meticulously documenting processes and procedures for each touchpoint, we guarantee 100% quality assurance for every client while empowering our team to work with accountability and efficiency.A specific instance where Cyber Cultr Media met and exceeded client expectations involves our work with event-centric clients seeking a high volume of event registrations for success. By enforcing our creative testing strategy, we were able to surpass the expected number of event registrations while achieving a lowered cost per lead. This success was attributed to informed decision-making based on the right creative elements, demonstrating our commitment to delivering tangible results that exceed client expectations.How does Cyber Cultr Media foster a positive work culture, and what strategies are employed to invest in the professional development and well-being of employees, contributing to a high-performing team?Fostering a positive work culture is integral to our ethos, as we believe that a supportive and nurturing environment is key to cultivating a high-performing team. We employ various strategies to invest in the professional development and well-being of our employees, ensuring their growth and satisfaction within the organization.One of our core strategies involves regular team training sessions, where we provide opportunities for skill enhancement, knowledge sharing, and staying updated with industry trends. These sessions enable our team members to expand their expertise, collaborate effectively, and stay ahead in the rapidly evolving digital landscape.In addition, we offer an unlimited supply of study materials, resources, and books for self-enrichment and upskilling. By empowering our employees with access to valuable learning resources, we encourage continuous learning and personal development, fostering a culture of curiosity and growth.Furthermore, we embrace an open management style that encourages transparent communication and conflict resolution. Our leadership team is accessible and approachable, ensuring that team members feel heard, valued, and supported in addressing any concerns or challenges they may encounter. This open-door policy promotes trust, collaboration, and a sense of belonging among our employees, contributing to a positive work culture and a cohesive team environment.By prioritizing professional development, providing ample resources for self-enrichment, and fostering open communication and conflict resolution, Cyber Cultr Media is committed to investing in the well-being and growth of our employees. We believe that a happy, motivated, and empowered team is essential for driving innovation, delivering exceptional results, and achieving collective success as an organisation.What measures does Cyber Cultr Media have in place to address potential risks, particularly in terms of cybersecurity, to safeguard client data and internal systems?Safeguarding client data and internal systems against potential risks, including cybersecurity threats, is of paramount importance to us. We have implemented several measures to ensure the security and integrity of our systems and the confidentiality of client information.One key aspect of our cybersecurity strategy is the use of global-standard password protection tools and techniques. We enforce strong password policies and regularly update passwords to mitigate the risk of unauthorized access to our systems and accounts. Additionally, we employ robust encryption protocols to secure sensitive data both in transit and at rest.Furthermore, we have implemented two-factor authentication (2FA) across all our internal accounts and client accounts. This additional layer of security adds an extra barrier against unauthorized access by requiring users to provide two forms of verification before accessing sensitive information or systems.In terms of client data access, we have established a hierarchy-based access control model. Access to client data is strictly controlled and granted based on defined roles and permissions. This ensures that only authorized personnel have access to specific client information, minimizing the risk of data breaches or unauthorized disclosures.Moreover, we have implemented backup security measures to provide redundancy and resilience in our systems. Regular backups of critical data are performed to prevent data loss in the event of system failures, cyberattacks, or other unforeseen incidents.What are the latest trends in the digital industry you have observed? What is the role of AI in shaping up the industry in the days ahead?Several trends have emerged that are reshaping the digital landscape and influencing the way brands engage with their audiences. One notable trend is the increasing consumption of video content across various digital platforms. Video content has become a dominant form of communication, offering brands an engaging and immersive way to connect with their target audiences.Another trend is the rise of marketing automation, which streamlines repetitive tasks, enhances efficiency and enables personalized communication at scale. Demand for integrated marketing systems that seamlessly connect different marketing channels and platforms is also on the rise, allowing brands to deliver consistent and cohesive messaging across various touchpoints.Hyper-personalized messaging is gaining traction as brands seek to deliver tailored experiences that resonate with individual consumers. This trend reflects the growing importance of understanding customer preferences, behaviours, and needs to deliver relevant and meaningful interactions.Furthermore, there is an increasing demand for influencer marketing, chatbots for customer service, less-intrusive advertisements, and CGI-driven content that captivates and engages audiences in unique ways.AI is increasingly playing a pivotal role in shaping the future of the digital industry. AI technologies are being utilized across various domains, including design, data-driven decision-making, predictive analytics, and content enrichment. AI-powered tools and algorithms enable brands to analyze vast amounts of data, identify patterns, and derive actionable insights to inform strategic decision-making.In design, AI-driven platforms facilitate the creation of visually stunning and engaging content, optimizing design elements for maximum impact and relevance. AI-driven data analysis enables brands to make informed decisions based on real-time insights, driving marketing strategies and campaigns that are more targeted and effective.Predictive analytics powered by AI algorithms help brands anticipate customer behaviour and preferences, enabling proactive engagement and personalized recommendations. Additionally, AI-driven content enrichment techniques enhance the quality and relevance of content, improving user experiences and driving engagement.

Plus VC (+VC), a leading venture capital firm that invests in early-stage tech and tech-enabled startups in MENA and its diaspora, and the third most active VC by deals in the MENA in Q3, 2023, has announced the signing of a Memorandum of Understanding (MoU) with Tawaref, a tech investment community, financing top regional startups and offering entrepreneurial services, to accelerate the incorporation process of portfolio companies under its umbrella in the Kingdom of Saudi Arabia via its Saudi Landing program.+VC understands the increasing need for a company such as Tawaref, to accelerate time to market and help tech startups meet the challenges posed by obtaining approvals from multiple government departments and expediting the establishment process in Saudi Arabia. Saudi Landing by Tawaref is a One-Stop Shop solution that coordinates with more than 10 entities in the Kingdom and offers guidance on market entry strategies, regulatory requirements, and local business practices.Commenting on the signing of the MoU, Hasan Haider, Managing Partner of +VC, said, "At +VC, our strategy is to constantly look for new and innovative ways to help our founders thrive. With the majority of our founders keen to expand to Saudi Arabia, the signing of the MoU was key, to demonstrating our commitment to augmenting initiatives that will help our founders accelerate the establishment of commercial operations, explore fundraising opportunities, and expand their investor network. We are delighted to partner with Tawaref, their pivotal role as catalysts, their strong track record, and their highly professional team of experts can help our startups to resolve the complexities of incorporation, and strongly position them for success and scalability.”The MoU between + VC and Tawaref marks a milestone for a new way of cooperation between both parties. Under the terms of the MoU, Tawaref will work with +VC portfolio companies to facilitate the seamless setup of its operations in Saudi via its flagship Saudi Landing program. In addition, both parties jointly will share deals, investment analysis, and market trends to keep updated on regional updates.Saeed Al Ansari, Founder and CEO of Tawaref, said, “We are thrilled to have partnered with +VC which represents some incredible startups. Our vision advances our strategy to assist tech startups from around MENAP and beyond to incorporate their business into Saudi’s vibrant entrepreneurial ecosystem. This strategic collaboration will help us to incorporate the startups and establish us as a robust service provider. With our excellent track record, deep industry knowledge, extensive network, and strong connections in the tech startup ecosystem, we are confident that our dedicated team of experts will be able to provide the best-in-class services to every tech startup under the +VC umbrella. We look forward to working together with the portfolio companies, empowering them to establish their business by adding unmatched value to the founders.”

MoEngage, an industry-leading insight-led customer Engagement Platform today announced the expansion of its strategic partnership with Kaleyra to drive highly personalized omnichannel experiences and global customer engagement through channels like WhatsApp and SMS. Kaleyra is part of the MoEngage Catalyst Partner program that aims at helping brands scale with speed. This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalized engagement, ultimately boosting loyalty and driving revenue.This partnership will also enable brands to utilize Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-led engagement platform. The technology platform will make it easier to launch highly personalized WhatsApp campaigns at scale, a challenge many consumer brands face. Precise segmentation and engagement enhance customer satisfaction, thus improving conversion rates across all channels, including in-person. Moreover, brands can analyze the performance of their campaigns, extract valuable insights, and refine their strategies for optimal outcomes. By harnessing AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant fashion and optimize based on actionable insights to drive business growth.“We're thrilled about this integration that unlocks new opportunities for enterprises to connect with their customers via WhatsApp”, said Sandesh Sarang, MD - APAC & MEA, Kaleyra. “We strongly believe in the power of our combined teams to provide value to enterprises globally.”“Kaleyra’s supreme capabilities as a trusted CPaaS, combined with MoEngage’s AI-powered, insights-led engagement platform, will empower enterprises across industries and geographies to bridge the gap between themselves and their customers. A potent mix of communication channels, actionable insights, and optimization capabilities, not only opens up new avenues in terms of business growth but also creates a host of brand loyalists, impressed by the level of personalized engagement across channels” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.     

Latest cloud innovation that is geared to help Saudi Arabia accelerate its Artificial Intelligence (AI) powered economy will be on display at Oracle’s state of the art exhibit at LEAP 2024. Oracle will this year present a comprehensive portfolio of AI solutions including state of the art cloud applications on a best-in-class AI cloud infrastructure and state-of-the-art generative AI innovations.“Over the last three decades, Oracle has significantly expanded presence in Saudi Arabia to help the Kingdom emerge as a digital economy leader. Our US $1.5 billion investment in Saudi Arabia will play a vital role in expanding local cloud capacity, which will act as the foundation for local organisations to unlock the full potential of latest digital technologies like Artificial Intelligence”, said Reham AlMusa, vice president – Business Applications, and Saudi Arabia Country Leader, Oracle. “AI is seeing incredible adoption in the Kingdom, as businesses look to innovate and grow. PwC estimates that Artificial intelligence is set to contribute $135 billion to the Saudi economy in 2030, making the Kingdom the biggest beneficiary of the technology in the Middle East. Oracle is well positioned to help Saudi organisations leverage this AI opportunity, and LEAP 2024 will be an opportunity for us to demonstrate how our latest AI innovation can help address the most complex business challenges across diverse industries and help drive growth.”Oracle’s presence at LEAP 2024 is headlined with the popular Oracle Red Bull Racing experience. Visitors can once again experience what it’s like to be at the wheels of the championship winning Formula 1 car and learn about the role Oracle Cloud powered real time data plays in helping Max Verstappen and Sergio Perez win.Specially designed AI focused interactive pods across finance, healthcare, human resources, customer experience and many more functions, and Generative AI demo stations operated by Oracle’s AI experts will also be a key feature of Oracle’s presence at LEAP 2024.Oracle will also explain why the likes of J-B, stc, NEOM, TONOMUS, Saudi Ministry of Foreign Affairs, Saudi Tourism Development Fund, Agricultural Development Fund and many more Saudi public and private sector organisations have chosen Oracle Cloud solutions for driving major business transformations.Saudi nationals visiting LEAP can also learn more about the ‘Mostaqbali’ (My Future) initiative that focuses on providing technical training to Saudi youth to equip them for the most in-demand technology-powered jobs of the future. Introduced and deployed in collaboration with Future Work and supervised by Saudi Arabia’s Ministry of Human Resources and Social Development, the new program will train and certify 50,000 Saudi nationals in the latest cloud-powered digital technologies, including Artificial Intelligence, Machine Learning, and the Internet of Things (IoT) by 2027.Oracle has announced plans to open a third public cloud region in Saudi Arabia. Located in Riyadh, the new cloud region will be part of a planned US $1.5 billion investment from Oracle to expand cloud infrastructure capabilities in the Kingdom. The Oracle Cloud Riyadh Region will join the existing Oracle Cloud Jeddah Region and the planned Oracle Cloud Region in the futuristic city of NEOM.

beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), revealed a record-breaking cumulative viewership of 707.3 million for the AFC Asian Cup Qatar 2023™, with the final between Jordan and Qatar alone captivating 69 million fans across the region—making it the most-watched match of the tournament.The unprecedented competition unfolded over four weeks across nine state-of-the-art stadiums, with Lusail hosting the electrifying final that saw Qatar clinch their second consecutive title in a 3-1 victory over Jordan. This year’s fervour was not just confined to the final with the semi-finals, featuring equally nail-biting encounters between Jordan and South Korea, and Iran and Qatar, amassing over one hundred million cumulative views between them. The match between Saudi Arabia and South Korea also stood out, drawing a remarkable viewership of over 39 million and highlighting the competitive spirit and passionate fanbase that characterised the entire tournament.The overall viewership across beIN’s coverage area across MENA for all matches is a 120% increase compared with beIN’s broadcast of the AFC Asian Cup UAE 2019™. Average viewership per match throughout the AFC Asian Cup Qatar 2023™ also saw a significant rise reaching 15.8 million, compared to that of 7 million for 2019’s coverage.Mohammed Al-Bader, Managing Director of beIN’s MENA Channels, reflected on the success, remarking: “We are immensely proud to have brought the AFC Asian Cup Qatar 2023™ to millions of viewers across MENA. This event has risen above the game of football—becoming a true celebration of cultural diversity, athletic excellence, and the unbreakable spirit of competition. We look forward to continuing to offer our viewers the best of world sports, capturing and sharing every thrilling moment as it happens with our loyal fans.”beIN SPORTS broadcast all the tournament’s 51 matches across 21 countries in MENA in both Arabic and English, with over 16-hours live daily coverage across four channels, including three dedicated beIN ASIAN CUP channels. Led by more than 30 leading regional and international commentators, analysts, and presenters, as well as 17 on-the-ground reporters, coverage included pre- and post-match studio analysis, team training sessions and base camps, match press conferences, breaking news, and fan reactions.

Saudi Arabia's retail sector is failing to keep pace with its digitally advanced consumers, according to a new study by Kearney and Snapchat. While internet penetration and mobile usage are skyrocketing, retailers are largely stuck in traditional methods, leading to a disconnect between customer expectations and the shopping experience.Saudi consumers are highly connected and digitally savvy, actively using social media and online platforms for product discovery and purchase. Despite this, only 27% of consumers perceive retail as technologically advanced, lagging behind government services, telecom, and even other retail sectors.Key findings:Hybrid shopping preferred: 46% of consumers favor a hybrid approach, integrating online and in-store experiences, while 38% prefer online shopping exclusively.Digital gap hinders sales: Traditional media and ineffective use of data limit retailers' ability to reach and engage consumers efficiently.Limited post-purchase engagement: While retailers recognize the importance of post-purchase, their efforts are basic, missing opportunities to build customer loyalty.Reasons for the lag:Underinvestment in digital: Retailers are still allocating budgets to traditional media, neglecting newer channels and technologies.Lack of digital skills: Limited expertise in areas like data analytics, online marketing, and e-commerce is hampering progress.Data challenges: Difficulty sharing data between retailers and manufacturers, coupled with global privacy regulations, create obstacles.Opportunities:Embrace digital advertising: Shift investments towards online channels, focusing on performance-based strategies and personalization.Enhance e-commerce: Develop omnichannel experiences, including virtual product visualization, AI-powered recommendations, and seamless checkout.Improve in-store experience: Utilize self-checkout, mobile shopping assistants, and AR/VR tools to elevate customer engagement.Optimize supply chain: Leverage real-time visibility, advanced analytics, and automation to improve efficiency and fulfillment.Build customer loyalty: Utilize post-purchase data to personalize communication, offer relevant promotions, and create a seamless journey.

In today's video Interaction on Adgully Middle East, we welcome Avi Bhojani, the CEO of BPG Group. With over 40 years of experience in the Middle East industry, particularly in marketing services and media, Bhojani brings a wealth of knowledge about the region's dynamics and opportunities. Since assuming the role of CEO in 1991, he has demonstrated strong leadership and strategic vision, guiding the organisation through various transformations and expansions.During his conversation with Adgully, Bhojani delved into the significant impact of AI on marketing services, recognizing its potential to enhance efficiency and effectiveness while emphasizing the enduring importance of creativity in the industry. He discussed the transition of marketing services to a customer experience-focused function, with technology and digital channels playing a pivotal role in driving growth. Despite the transformative power of AI, Bhojani emphasized the ongoing need for human innovation in the industry.Bhojani also highlighted BPG's 3.0 initiative, which aims to enhance customer experience strategies across multiple markets by prioritizing innovation and client relationships. His emphasis on the role of culture in organisational success reflects a holistic approach to leadership, recognising the importance of collective efforts and values within BPG.The expansion plans into Saudi Arabia demonstrate BPG's strategic ambitions and readiness to capitalize on emerging opportunities in the region. Leveraging its expertise and operational capabilities, BPG aims to deliver high-quality customer experiences in Saudi Arabia, tapping into the country's potential for disruption and growth.For more insights from this industry veteran, watch the video.<iframe width="560" height="315" src="https://www.youtube.com/embed/757IqmL5oiU?si=FcMz0owVblW1-SyI" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Property Finder, the leading property portal in the MENA region, has announced the launch of its latest campaign ‘We Open Doors’, recognizing community living as a key driver for property seekers in the UAE. Going beyond conventional ‘home-first’ search styles, ‘We Open Doors’ highlights the growing influence of lifestyles on real estate growth. With recent data indicating a rise in ownership, off-plan investments and foreign interest, ‘We Open Doors’ reveals a new emerging aspect within the nation’s booming property market. Where property seekers can closely explore where they belong and celebrate the nation’s evolving and growing vibrant communities and melting pot of cultures.  Tapping into evolving needs of consumers, ‘We Open Doors’ is inspired by groundbreaking consumer research conducted by Property Finder on common search behavior. According to the recent qualitative study,most consumers are seeking communities that are in line with their desired lifestyles. The study reveals findings related to consumer search journeys when looking to buy, rent or invest in properties across Dubai and Abu Dhabi. It also revealed the contribution of property portals within the UAE’s fast evolving real estate landscape.  Based on the study, quality of life is one of the most highlighted factors strongly inspiring buying decisions in the UAE. Residents in Dubai and Abu Dhabi are most attracted by the country’s high security levels, developed facilities, convenient and accessible services. The UAE is considered a place for good job opportunities with diverse lifestyles for all kinds of property seekers. Peace of mind, comfort, convenience and security are the main drivers of home buying and renting. There is a clear link between lifestyle choices and what a community offers in terms of that lifestyle.  Another key finding of the research reveals that due to the complexity of decision making, most respondents describe home search to be overwhelming and hectic. This is where portals come to picture. Platforms like Property Finder provide an immersive property search journey, powered by 360 degree tools and features like Data Guru for a deeper understanding of their communities, beyond listing specific data. Ultimately, opening doors to the lifestyles they desire and deserve.  “At Property Finder, we are committed to playing our role in prioritizing the needs of homeseeker in order to drive success that aligns with the nation’s wider ambitions. When I started Property Finder, I personally witnessed first hand how evolving and emerging communities helped UAE to push boundaries in terms of new lifestyle and ignite the growth of real estate. The UAE is witnessing one of its biggest and boldest transformations in its history. There has never been a better time to celebrate our vibrant communities, continue to attract foreign investors, and shift mindsets from locations to lifestyles. I can proudly say that communities are part of our founding DNA. Our platform is designed in a way to allow our users to discover and understand different communities thanks to tools such as `Data Guru`. ” said Michael Lahyani, Founder, Property Finder.  “Buying or renting a home is one of the most important decisions of a person's life. As a brand and platform, we understand the complexity and importance of the decision. Our research clearly shows that people don’t just pick homes, they pick lifestyles. Communities give us a sense of identity and belonging. With this campaign, we are aiming to create a meaningful conversation about the amazing communities of UAE to create greater trust and transparency in real estate,” commented Sevgi Gur, Chief Marketing Officer, Property Finder. 

Al-Futtaim Automotive has launched a new podcast series that celebrates the inspirational journeys of trailblazers driving positive change.The first season of the podcast series called ‘Let’s Talk Mobility’ will feature 12 episodes. The first five episodes were recorded at the recently held COP28 in Dubai, where Al-Futtaim Group played a key role as Strategic E-Mobility Partner of the event.The automotive industry worldwide is facing an unprecedented transformation, primarily steered by the growing calls for emission-free transportation and a rising demand for electric and hybrid vehicles. Now more than ever automotive stakeholders, customers and policymakers are demanding answers, action and clear strategies that will contribute towards a net-zero future. The podcast series aims to dig deep into the remarkable sustainability transitions that global leaders are orchestrating in their respective sector, from automotive to commercial transportation to retail.The series is hosted by Mousub Shashaa, Founder and CEO of ArabGT, with the first five episodes featuring a stellar line-up of industry trailblazers and sustainability pioneers, including:   Thomas Ingenlath, CEO, Polestar  Karin Svensson, Chief Sustainability Officer, Volvo Group  Fredrika Klarén, Head of Sustainability, Polestar  Anders Kärrberg, Head of Sustainability, Volvo Cars & Jonas Otterheim, Head of Climate Action, Volvo Cars  Aravind Mani, Co-Founder & CEO, RiverKatib Belkhodja, Director of Customer Centricity, Al-Futtaim Automotive, said: “As an industry stakeholder and a market leader, we have a primary responsibility of facilitating vital discussions and elevate the customer understanding on crucial topics that impact not only the daily commute but also the future of our planet. 2/3rd of Google UAE searches on EVs are not brand specific, showing that people still have many unanswered questions on electric mobility and there is a real need for more learnings and insights on this topic. Our podcast series aims to address this need through discussions with leading experts and trailblazers. We chose to partner with Mousub Shasaa, a known personality and a leading voice in this category with great reach across audiences within the region.”The first episode is available to listen and watch on Spotify (@al-futtaim-automotive) and YouTube (@alfuttaimautogroup).

The Cloud, a Hub71 food tech startup, has announced the successful first close of its $12 million Series B funding round out of a total $30 million it is raising. The funding round saw participation from a new investor, MENA Moonshots, showcasing confidence in The Cloud's mission to innovate and expand.This milestone, coupled with debt financing from Aluna Partners, and the strategic acquisition of the UK-based food tech startup KBOX, marks a significant stride for The Cloud, founded by Georges Karam, towards redefining the virtual dining landscape in the UAE, the wider GCC region, and Europe.In a move to solidify its position as a homegrown UAE-based startup making significant inroads on the global stage, The Cloud's acquisition of KBOX strategically expands its footprint by 200 locations in the UK. This move underlines the company's commitment to driving innovation and asserting leadership in the food tech sector, setting the stage for expansion across the UK and other GCC and European markets such as Saudi Arabia, Lithuania, Belgium, and Netherlands.The Series B funding, a balanced mix of equity and debt, is a testament to The Cloud's robust business model and its vision. Having initially raised $10 million in the Series A funding, this round brings The Cloud’s total funds raised to $22 million, which highlights the company's capacity to attract strategic partners like MENA Moonshots. The investments extend beyond capital, providing invaluable expertise and access to networks as The Cloud ambitiously eyes new markets and innovative dining solutions.Georges Karam, CEO of The Cloud, shared his enthusiasm for the new developments, stating: “Our Series B funding and the KBOX acquisition reinforce our position as innovators in the global food tech landscape. Having raised a total of $22 million, we are now focused on enhancing our market presence in the UAE and beyond. Our in-house developed technology and proactive acquisition strategy reflect our vision for industry consolidation and our commitment to scaling strong homegrown brands internationally. Looking forward, we continue to actively eye more strategic acquisitions while also seeking to raise further capital.”Stefano Sciacca, Managing Director at Aluna Partners, said, “The online food delivery market is a mega trend that is here to stay. We believe that The Cloud will gain significant market share in the UK market through the acquisition of KBOX. Having looked at many food tech business models, we believe The Cloud is emerging as a global market leader and are excited to support such a fast-growing venture.”The additional capital from the Series B funding will be instrumental in accelerating growth, with a significant portion earmarked for international expansion, enhancing operational capabilities, and further developing The Cloud's proprietary technology platform.With a presence in 7 countries and 91 cities, and ambitions to reach 8,000 locations by the end of 2027, The Cloud is on track for a dual listing in Abu Dhabi and Riyadh, marking a new era of growth for the virtual chain in the EMEA region. As the company advances on this growth trajectory, it remains committed to its mission of transforming the global dining experience, empowering restaurateurs, and setting new benchmarks for quality and innovation in the food tech industry.

GameCentric the region's newest gaming platform at the forefront of connecting brands with gamers has raised USD 1.5 Million (AED 6 Million) in capital from a Dubai-based Angel Investor, Bilal Merchant. The platform went live on December 1st 2023, right after the funding round.  This strategic capital injection, positions GameCentric to enhance its platform features to extend its footprint beyond the GCC & MENA region, and redefine the gaming experience for players everywhere. Strategic Vision and Meticulous Execution Lead to Angel InvestmentThe opportunity for angel investment arose from GameCentric's clear and compelling vision, executed with precision. Founded by the savvy entrepreneur Saad Khan, a veteran in the gaming industry with a shared passion to transform the industry, GameCentric embarked on its journey in 2023. Saad Khan, CEO of GameCentric, stated, "Crafting a robust vision for our platform, supported by a sound business model and a seasoned management team, resonated with the angel investor, like Bilal Merchant who recognized the immense potential within GameCentric, which drove his decision to invest. Our aspiration is not just to be a gaming platform but a cultural phenomenon transcending borders. Collaboration with industry leaders, community-driven programs and an unwavering commitment to have the best user experience drives all of our future initiatives." Evolution into a WEB3 platform In line with its vision, GameCentric is set to integrate cutting-edge technologies to remain competitive but also create new compelling propositions for brands, game publishers and gamers. In the coming years, GameCentric will transition to be a web3 digitally native platform & bring in digital assets play including cryptocurrencies by 2025. These milestones represent GameCentric's commitment to forging a unique identity in the gaming industry, providing consumers with distinct and unparalleled experiences.  A 3X growth trajectoryAs part of its launch strategy and to deliver an exceptional gaming experience, GameCentric has partnered with POWReSports, renowned for its role in brand activations and influencer management campaigns in KSA to give a boost to its gamer acquisition strategy. This collaboration will help solidify the expansion of GameCentrics’ ecosystem offering across the regional gaming landscape.  The business is currently gearing up for an aggressive growth and market expansion plan over the next two years. During this period, GameCentric aims to triple its user base across the region, with the MENA region projected to touch 88 Million gamers by 2026; and more than double its array of game titles, encompassing both web2 and web3 genres. This initiative not only offers an expanded gaming experience for users but also creates a diverse spectrum of opportunities for brands to pioneer innovative customer engagement tactics.  This initiative is poised to strengthen GameCentric's market position, solidifying the company as a dominant force in the ever-evolving landscapes of gaming and customer loyalty. Stakeholders can expect a compelling value proposition as GameCentric navigates through this thrilling phase of expansion, unlocking unparalleled opportunities for both gamers and collaborating brands. Bilal Merchant, an experienced businessman/investor with a demonstrated history of working in the oil and energy industry, stated “GameCentric’s visionary strategy in seamlessly connecting brands with gamers, coupled with their unwavering commitment to integrating cutting-edge technologies such as crypto and Web3, has left an indelible impression on me. Their innovative approach positions them as disruptors in the gaming landscape, poised to create a distinctive and rewarding experience for players worldwide.”Supporting their big moves, GameCentric has garnered support from industry heavyweights such as LIV, UAE’s first & largest digital bank powered by Emirates NBD. As part of their new brand identity aimed at targeting Generation Now, LIV has recognized the platform's potential to deliver on their banking & financial education objectives through the art of gaming. These endorsements underscore the credibility and innovation that GameCentric brings to the gaming community across the region. The platform is gearing up for strategic enhancements in line with their vision to integrate modern technology. The enhancements will be overseen by expert crypto advisors, with a focus on innovation. The new features will include a dynamic loyalty program centered on a Web3 wallet and GameCentric tokens, aimed at delivering enhanced user value.  GameCentric aims to be a platform where gamers can earn, learn, and engage as part of a diverse global community. As the platform evolves into a Web3 environment, users will have the opportunity to become token owners, marking a significant shift in the gaming experience.Future plans and expansions This strategic angel investment acts as a catalyst for GameCentric's ambitious growth strategy, facilitating future fundraising rounds and establishing the platform as a dominant force in the global gaming scene.  In the near future initiatives will include collaborations with renowned game publishers and the development of community-driven programs to strengthen engagement on the platform. In addition, GameCentric is also focussed on building a strong B2B2C brand engagement play thereby getting brands to create a differentiated customer offering & hence more opportunities for customer engagement that will foster long-term brand loyalty.

His Excellency Sheikh Mohammed bin Hamad bin Tahnoon Al Nahyan, Advisor of Special Affairs at the Presidential Court and Chairman of the Abu Dhabi Airports' Board of Directors, has attended a ceremony to rename Abu Dhabi International Airport as Zayed International Airport, in honour of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan. Paying tribute to Sheikh Zayed’s remarkable legacy and history of accomplishments in introducing the UAE to the world, the new brand encompasses the richness of Emirati culture and Arabian heritage. Designed to provide an innovative and seamless airport experience, the renamed airport meets the highest standards of quality and traveller expectations.His Excellency Sheikh Mohammed bin Hamad bin Tahnoon Al Nahyan said: “We are immensely proud to rename Abu Dhabi’s largest airport in honour of the Founding Father of the UAE. The unsurpassed achievements of the late Sheikh Zayed in connecting our country to nations around the world have inspired our commitment to ensuring that Abu Dhabi further strengthens its position as a world-leading hub for travel, trade, and commerce.I would like to thank His Highness Sheikh Mohamed bin Zayed for entrusting us with carrying forward the name of the Founding Father, helping to commemorate his unforgettable legacy that impacts us to this day, and will continue to inspire future generations. Opening its gates to the world, Zayed International Airport ushers in a new era for Abu Dhabi’s aviation sector. The airport’s state-of-the-art infrastructure delivers exceptional connectivity, innovation and sustainability for an elevated guest experience while propelling regional tourism, trade, and commerce to new heights.”Abu Dhabi Airports hosted the unveiling of the new name, Zayed International Airport, at an event attended by key stakeholders, including staff and partners. A number of activities for passengers travelling through the airport are also taking place throughout the weekend, including live performances by international artists, digital showcases, personalised travel giveaways and offers and promotions from partners.Elena Sorlini, Managing Director, and Chief Executive Officer at Abu Dhabi Airports said:“Zayed International Airport is a gateway through which we share Abu Dhabi and its heritage with the world, welcoming travellers by articulating the values of connectivity, innovation and sustainability. Thanks to the hard work and dedication of our employees, partners and everyone elseinvolved, 2023 has been an overwhelmingly positive year for Abu Dhabi Airports. I am particularly proud that since its opening, Terminal A‘s operations have been very successful. Passengers are given an authentic, inclusive, and seamless traveler experience rooted in the Emirati heritage of hospitality and powered by state-of-the-art technology. We are excited for what lies ahead for Zayed International Airport as it embarks on the next chapter of its journey under the cherished name of the Founding Father of the nation.” The new brand identity unveiled today as part of the renaming celebrates the emirate of Abu Dhabi through shape and forms inspired by its landscape and history, as well as by the design of the airport itself. A traditional dhow boat, a date palm tree, the desert sun, the Qasr Al Hosn Fort, and Terminal A – the iconic new terminal building – served as creative sources for the new logo, showcasing Abu Dhabi’s unique identity while inviting travellers to write their own story. The launch of Zayed International Airport’s new brand has been accompanied by video highlights of over 1,750 drones coming together in an air display to form the airport’s new logo. With Terminal A, Zayed International Airport features one of the world’s largest terminals, capable of welcoming up to 45 million passengers per year and marking a new era for transport and aviation infrastructure in Abu Dhabi and the UAE. During the first 60 days after Terminal A became fully operational, Zayed International Airport welcomed 4.48 million passengers, with 1.21 million arrivals, 1.22 million departures, two million transfers and more than 24,000 flights. Zayed International Airport served 117 travel destinations in December 2023, an increase of 20% from 100 cities in 2022, due to a rapidly growing airline network of 28 international carriers. With world-leading facilities, including biometric technology to streamline the screening and boarding process, 35,000 square metres of retail and F&B space, and 163 outlets for passengers to shop, dine and enjoy, Terminal A places passenger experience at the heart of operations at Zayed International Airport. Since the terminal’s opening in November 2023, numerous operational milestones were achieved, including delivery of an enhanced level of service for travellers and the attraction of a growing roster of international airlines.  Overall, Abu Dhabi Airports’ passenger traffic results for 2023 show a significant increase in passenger demand. A total of 22,935,316 passengers flew through one of Abu Dhabi's five commercial airports over the period of 1 January to 31 December, marking a 44.5% increase in demand compared to 2022. The year also saw growth in other critical business areas, including Air Traffic Movements (ATMs) across the five airports. The total number of ATMs, referring to the landing or taking-off of an aircraft, reached 226,362, surpassing the 2022 figure of 194,666 and reflecting a 16.3% increase year-on-year. In 2024 and beyond, Abu Dhabi Airports expects further growth in passenger and cargo traffic, with Zayed International Airport’s enhanced aviation offering central to this positive outlook. 

The largest ever edition of Gulfood, the benchmark event for the global F&B community kicks off today (19 February), at Dubai World Trade Centre, opening its doors to 150,000 attendees from 190 countries. With an estimated USD 12 billion in international trade deals on the table, an exhibition floor spanning 24 event halls packed with displays of cutting-edge products, solutions by a record 5,500+ exhibitors, and interactive features including Top Table and Dubai World Cuisine which will convene over 100 renowned international chefs with 25 Michelin stars between them, expectations are very high for this year’s edition of the world’s largest annual food and beverage sourcing event, which looks set to have a lasting influence on the F&B industry.Attendees will also hear insights from senior policymakers and global industry experts at the Inspire conference, including H.E. Dr. Amna bint Abdullah Al Dahak Al Shamsi, UAE Minister of Climate Change and Environment, who will give the opening keynote address on the first day of the conference. Her Excellency will give her perspectives and vision for the UAE at a time when climate change, geopolitics, and emerging technology are all converging to disrupt global food systems and economies.“At a pivotal moment, the world’s largest F&B event will be the only place to get out ahead of how the global food community, from industry leaders and policy makers to innovators and chefs, are responding. We look forward to welcoming the F&B world as we inspire the future food economy,” commented Trixie LohMirmand, Executive Vice-President, Dubai World Trade Centre.As Gulfood approaches its milestone 30th anniversary in 2025, the global food and beverage (F&B) industry is looking more than ever to a multifaceted future, characterised by greater digitalisation and technological innovation to drive efficiency and cut costs, more circular food systems to reduce food loss and waste, and an ever-greater focus on safety, security and transparency down the supply chain."As Truebell embraces 40 years of excellence, Gulfood stands as our premier stage for global networking, connecting with our partners across 80 countries. We anticipate a robust upswing, positioning Truebell at the forefront of meeting heightened demand for premium produce in the years ahead", commented Bhushant Ghandi, COO of Truebell.At this year’s Gulfood Inspire Conference, over 200 influential figures from the global F&B industry, including food futurists, policymakers, industry leaders, entrepreneurs, and culinary experts will lead a series of dynamic and engaging keynotes, panel discussions, fireside chats, showcases and workshops. A highlight of this year’s Gulfood Inspire Conference, for the first time over 60 leading global food futurists will convene to give invaluable insights into the trends in technology (e.g. personal AI), culture, demographics, lifestyle and flavours that are shaping the future of food. Food futurists slated to speak include: Daniel Levine, Director – Avant Guide Institute; Tom Cheesewright, Applied Futurist; Tony Hunter, Founder - Food Futurist: Future of Food Consulting; and Dr. Morgaine Gaye, Food Futurologist.The future of food systems is a theme that will carry through the Inspire conference, including: how the industry is adapting to emerging consumer trends and lifestyles, evolving science including how generative AI and blockchain can improve food security and the development of novel foods, the benefits of digitisation in R&D, food testing and formulation, new genomic techniques and bio-solutions, implementing sustainable practices in farming; building regenerative/circular food systems; new business models and collaboration opportunities, including public-private and farm-to-table partnerships; how innovative tech such as Big Data can be leveraged by the food industry and regulators, enabling real-time monitoring and better traceability; building resilience and sustainability in the supply chain to mitigate the impact of climate change, economic inequality and conflict; preventing food waste and increasing food packaging recycling; the latest innovative products and ingredients; and many more.Confirmed keynote speakers across the three-day conference include: Ibrokhim Yu. Abdurakhmonov, Minister of Agriculture of the Republic of Uzbekistan; H.E. Laila Mostafa Abdullatif, Director General, Emirates Nature-WWF; His Excellency Mohammad Ali Rashed Lootah, President & CEO, Dubai Chambers; H.E. Alia Abdulla AlMazrouei, CEO of the Khalifa Fund; H.E. Dr. Obaid Saif Hamad Al Zaabi, President of The Arab Authority for Agricultural Investment and Development (AAAID). Other prominent speakers include: Sheikh Mohammed Al Harthy, CEO of Oman Food Investment Holding Co (SAOC), Abdulla Al Hashmi, Chief Operating Officer, Parks and Zones, DP World GCC; Abdulmohsen Salem H Alsalem, Director of Strategic Studies and Innovation The Saudi Authority for Industrial Cities and Technology Zones, MODON, and many more.DUBAI WORLD CUISINE AND TOP TABLE RETURNFollowing last year’s successful debut, the Dubai World Cuisine movement is back, with a series of city-wide dinner and masterclass collaborations between Dubai-based chefs and renowned names from Europe, shaping the cultural identity of Dubai and helping establish it on the world’s culinary map.The initiative will see a series of 4- and 6-hands Michelin star dinners linked to the Top Table masterclasses, which will be cooked by a Dubai World Cuisine chef and an international Michelin-starred chef.

Coach, a global fashion house founded in New York in 194, has launched its latest campaign, titled 'Find Your Courage,' which introduces a virtual universe featuring model and digital creator Imma alongside Coach ambassadors Lil Nas X, Camila Mendes, Youngji Lee, K?ki, and Wu Jinyan. This campaign, set against a virtual landscape, serves as a platform to showcase Coach's Spring collection while narrating a story centered around discovering authenticity in one's own unique way. With its theme rooted in 'The Courage to Be Real,' Coach aims to encourage individuals, particularly youth, to embrace their diverse identities, blurring the lines between physical and virtual realms to reflect the evolving concept of authenticity.The campaign unfolds in multiple chapters, with Lil Nas X taking the lead in the initial segment. Subsequent chapters, set for release in March, April, and May, will feature encounters with other Coach ambassadors. Stuart Vevers, the Creative Director, expresses his inspiration for the collection, stating a desire to explore American style archetypes and Coach's legacy through the lens of today's generation. He emphasizes the theme of 'Find Your Courage' as encapsulating the essence of the collection, where heritage serves as a springboard for new avenues of self-expression.Directed by Vallée Duhamel and photographed by Charlie Engman, 'Find Your Courage' utilizes CGI to bring the virtual world to life, enhancing the campaign's immersive experience. Sandeep Seth, Coach's Global Chief Marketing Officer and North America president, explains that the campaign aims to inspire consumers to embrace all possibilities of self-expression despite life's pressures and expectations. Imma, chosen as the campaign's ambassador, symbolizes the challenge to conventional notions of reality. Her journey in the campaign encapsulates a narrative that explores new dimensions of self-expression, pushing boundaries and inspiring viewers along the way.<iframe width="560" height="315" src="https://www.youtube.com/embed/CO8N94rXGrs?si=OFOsWDbMdBMvlwsh" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

MERED, an award-winning international real estate developer, has created a visionary space for its headquarters in Dubai, with an immersive atmosphere that seamlessly marries luxury with forward-thinking design. The office showcases how the brand is set to redefine the essence of real estate development in the most captivating way.Located in the heart of Dubai Internet City, the headquarters boasts a design concept that masterfully blends the natural world with the sophistication of Italian craftsmanship, courtesy of Pininfarina. Known as the global standard-bearer of architecture and Italian design since 1930, Pininfarina began its journey over 90 years ago in the automotive sector, collaborating with some of the world’s most iconic car brands. Since then, the Pininfarina brand has evolved into a sought-after architecture and lifestyle design house. It is globally recognized for its exceptional ability to create timeless works that seamlessly embody the values of Technology and Beauty, making a significant Impact.Pininfarina’s influence is evident in every facet of MERED’s office, with each element reflecting its values of purity, elegance, and innovation. These elements blend seamlessly with MERED’s dedication to delivering fresh, superior experiences to all. Dubai's unique blend of innovation, global connectivity, and visionary ambition provides the perfect backdrop for reputed international real estate developers like MERED to create iconic, future-proof destinations.The sales area radiates sophistication and elegance in every detail. From the sculptural counter to the use of natural and artificial lighting that gracefully guides visitors through the space, each feature is meticulously chosen. The lobby, divided by stylish bronze glass partitions, creates a seamless connection with the behind-the-scenes sales area. This harmony is further enhanced by the continuous and dynamic surfaces of the floor and ceiling, which guide visitors through the office, directing their attention to various aspects of the space. Private negotiation rooms and a show flat offer a real-life experience for potential buyers and investors.MERED’s main office area, situated on the same floor and designed in a unique ‘U’ shape, showcases mood boards in classic shades of blue, grey, and brown, featuring a variety of materials such as wood, glass, metal, and leather. Designated areas for various departments, along with glass-enclosed meeting rooms and offices, reflect the brand’s core values of functionality and transparency. The office evokes a sense of home—a warmth that envelops anyone who steps inside, mirroring MERED's commitment to creating spaces that are both extraordinary and welcoming for customers and employees alike.MERED is a collective of world-class industry experts, artisans, and accomplished craftsmen with extensive experience in shaping cities and enhancing people’s lives. Supported by its robust tech infrastructure, cutting-edge management systems, and adherence to the highest building standards, the company is positioned as a benchmark for quality construction and management.MERED has recently announced the launch of its flagship project, “ICONIC Tower”, in Dubai Internet City. This project shapes the future of Dubai's skyline and is a true embodiment of their mission, "Beauty in Harmony... Timeless Value”. Through a strategic partnership with Pininfarina, the tower is set to become the tallest in the area, representing a seamless fusion of MERED's innovative approach to real estate and Pininfarina's renowned design philosophy. A model of the tower will be displayed in the lobby of the sales area. MERED HQ in Dubai transcends the conventional definition of a workplace with a visionary design reflecting MERED’s commitment to excellence. It's a place where innovation and elegance converge—a space where dreams are nurtured, and where the future of real estate development takes tangible form. 

Dubai International (DXB) has concluded a record-breaking year of achievements and extraordinary growth by welcoming 87 million guests in annual traffic in 2023, surpassing not only Dubai Airports' own yearly forecast but also pre-pandemic levels of traffic. This remarkable performance marks the successful and ahead-of-time completion of DXB’s recovery journey, further solidifying its position as the world's leading airport for international passenger traffic.His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai said: “DXB's spectacular performance in 2023 is a resounding testament to the visionary leadership and determination of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to achieve growth and excellence across sectors, surmounting all challenges along the way. This exceptional performance underscores Dubai's emergence as the world’s most popular tourism destination and its pivotal role in global commerce and trade, facilitated by the unmatched connectivity, aviation capacity and logistics infrastructure that has been built steadily over the years under His Highness’s leadership.”“Dubai is setting new benchmarks in passenger experience with excellence levels and innovative technologies that constantly redefine airport services. Consistent with the goal of the Dubai Economic Agenda D33 to consolidate Dubai’s status as one of the world’s top three cities for tourism and business over the next decade, the city continues to grow rapidly as a global aviation hub and the world’s preferred gateway for international travelers. As we celebrate these accomplishments, we remain committed to further enhancing Dubai's leading position on the global stage.”His Highness noted that Dubai Airports, led by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, has introduced strategic initiatives and made vital investments in infrastructure, technology, and customer service to place Dubai at the forefront of global aviation growth.Paul Griffiths, CEO of Dubai Airports said, "I am incredibly proud of everyone at Dubai International, for their dedication and relentless pursuit of excellence, which has propelled us to break many of our own records. 2023 was an exceptional year and is a testament to our unwavering commitment to innovation, efficiency and delivering exemplary guest experience.This translated to DXB achieving its highest internal engagement scores – a reflection of our commitment to fostering a collaborative culture, where every contribution is valued and every employee is empowered to their full potential. I want to express my gratitude to our dedicated team, the heartbeat of our organisation, and to our partners whose, collaborative work was instrumental in achieving these milestones. “Looking ahead, we're renewing our commitment to collectively enhance the airport experience for our all our guests by launching a significant project to expand and refurbish facilities at DXB, to fortify our infrastructure for future growth. DXB remains firmly positioned as a global leader, setting the gold standard for exceptional guest experiences and international aviation excellence.”Traffic figures  In 2023, DXB witnessed a surge in guest numbers, reaching a total of 86,994,365, an impressive year-on-year increase of 31.7%. Just under a per cent higher than the guest numbers recorded in 2019 (86.4 million), the numbers were driven by robust growth in the second half of the year during which the airport recorded a total of 45.4 million guests. With 7.8 million guests, December was the busiest month in the fourth quarter during which the airport welcomed a total of 22.4 million guests, a year-on-year growth of 13.8% compared to Q4 of last year. Q3 remained the quarter with highest traffic since 2019 with 23 million guests while August, with 7.9 million guests, was the month with the highest traffic. As of the latest data for 2023, DXB is currently connected to 262 destinations across 104 countries through 102 international carriers.Operational excellence and guest experience  DXB processed an impressive total of 77.5 million bags in 2023, making it the highest volume of bags managed during a calendar year at the airport. Despite 24.6% year-on-year increase in baggage volume, DXB maintained its unmatched success rate of 99.8%, with only 2.4 mishandled bags per 1,000 passengers.More than 95% of guests experienced less than seven minutes of waiting time at departure passport control while the average waiting time at security check on departures was less than four minutes for 97.5% of guests.In ACI World’s globally recognised Airport Service Quality (ASQ) programme, DXB scored 4.5, the highest result achieved by the airport to date, reflecting the hub’s commitment to continuously enhance guest satisfaction, business performance and airport service quality. Top country destinations India claimed the top spot among destination countries with traffic totalling 11.9 million guests, followed by KSA with 6.7 million guests and the UK with 5.9 million guests. Other country markets of note include Pakistan (4.2 million), the US (3.6 million), Russia (2.5 million), and Germany (2.5 million).Top destinationsLondon retained its position as the top destination with 3.7 million guests, followed by Riyadh with 2.6 million guests, Mumbai with 2.5 million guests. Cargo In 2023, DXB handled cargo totalling 1,805,898 tonnes, showing a slight decrease of 4.5% compared to the previous year. Cargo volumes registered a growth of 20.4% year-on-year in the fourth quarter to reach 506,018 tonnes.Flight MovementsThe double-digit increase in guest numbers during the year continued to reflect in flight movements at the hub which totalled 416,405 in 2023, the highest ever total movements recorded at DXB, and up 21.3% year-on-year.  OutlookInitial forecasts indicate that in 2024, DXB is anticipated to receive 88.8 million guests, putting the hub within striking distance of its previous all-time high record of 89.1 million guests set in 2018.

BinSulaiman Group – OBS, UAE-headquartered diversified business group, has announcesd a master franchisee agreement with illy Caffe Italy, a renowned global coffee brand, for the Kingdom of Saudi Arabia (KSA). This strategic move is poised to redefine the coffee industry in KSA), blending illy Caffè’s rich heritage and premium coffee offerings with BinSulaiman Group - OBS’s visionary approach to business.As a conglomerate with diversified interests across key global markets including the Middle East, Africa, Europe, and North America, BinSulaiman Group - OBS has been recognized as the Fastest Growing Company of the year 2023. This accolade underscores the Group’s commitment to excellence and innovation across its operations.Building on the foundation of their successful collaboration in the UAE, BinSulaiman Group - OBS is dedicated to introducing the iconic illy Caffè brand to Saudi Arabia, promising an unparalleled coffee experience that marries tradition with innovation. The collaboration marks a confluence of shared values and aspirations, aimed at elevating the coffee experience for the discerning Saudi market.Dr Omar BinSulaiman, Founder and Chairman of BinSulaiman Group – OBS, shared his vision for the collaboration, saying: “Our partnership with illy Caffè Italy is a testament to our shared dedication to excellence and our passion for coffee. Leveraging our recent achievements in the UAE, we are eager to replicate this success in KSA. This partnership is a cornerstone of our strategy to introduce the unique illy Caffe experience to coffee aficionados in Saudi Arabia and beyond. We aim to cultivate a refined coffee culture that resonates with illy Caffè’s prestigious legacy and meets the sophisticated tastes of our Saudi customers.The partnership will kick off with the launch of multiple illy Caffè outlets across prime locations in KSA, designed as sanctuaries for coffee enthusiasts. These establishments will offer illy’s signature Italian coffee blends and a comprehensive range of illy products, complemented by a curated selection of premium foods and desserts, all set within an elegant and welcoming environment.Abdulla Bin Darwish, Group CEO of BinSulaiman Group – OBS, added: “This venture into KSA with illy Caffè is more than a business expansion. It is a deliberate move into a market known for its deep-rooted coffee culture and connoisseurship. Our goal is to create unforgettable experiences and moments of joy, drawing inspiration from illy Caffe’s Italian heritage while catering to the local market’s refined preferences.”This partnership marks a significant milestone in the coffee industry in KSA, promising to merge a new level of coffee craftsmanship and cultural sophistication in the region.

 Indian D2C fashion brand Beyoung has announced receiving a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. The Royal family has made significant investments in the global start-up ecosystem with sectors spanning across Real-estate, retail, genomics and deeptech.This strategic investment marks a pivotal moment in Beyoung’s trajectory, signalling not just an injection of financial support, but a testament to the startup’s global potential and enhancing its omnichannel presence worldwide with ambitious plans to launch over 300 stores globally in the next three years. "We recognize the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The Strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung's potential to not only excel in the domestic market but also emerge as a global fashion leader,” stated His Excellency Zulfiquar Ghadiyali, Executive Director - Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. In response, Young Founder & CEO of Beyoung, Shivam Soni, expressed gratitude for the strategic Investment and stated "Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC & MENA regions but also paves the way for a global expansion strategy. This Investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale." Shivani Soni & Sakshi Soni, Co-founders of Beyoung, asserted in a statement: "We look forward to a future of innovation, expansion in offline stores, and continued success with the invaluable belief of the Abu Dhabi royal family.” Being active in the East African region Hussain Gheewala and Yatish Shrimali stated: “We are thrilled by this partnership as he has seen the great potential of the African market and its capabilities and are very keen to develop business there. This partnership will lead Beyoung to new heights globally, positioning it as a formidable contender in the global fashion industry.” With this strategic investment, Beyoung aims to strengthen its market position, drive innovation in the fashion industry and continue to deliver high-quality affordable clothing to its Beyoungsters. It serves as a testament to the Royal Office's unwavering confidence in Beyoung's visionary approach, poised to redefine the global apparel landscape.

Backlite Media, the Dubai-based outdoor advertising company, has expanded The Landmark Series into Abu Dhabi. The Landmark Series in Abu Dhabi will feature a collection of "visually stunning" outdoor advertising structures strategically positioned in key, high-profile locations across the city. In line with this vision, the company has launched the award-winning Triple Crown in the heart of Abu Dhabi. With its impressive scale and strategic placements aimed at targeting Abu Dhabi’s high-net-worth individuals (HNWIs) and Emiratis, The Triple Crown is set to offer advertisers unparalleled visibility and exposure to a diverse audience.The company announced that the Landmark Series presents an exciting opportunity for businesses to engage with consumers in Abu Dhabi in a meaningful and impactful manner.“We are excited to introduce The Landmark Series to Abu Dhabi and expand our presence in the region,” remarked James Bicknell, CEO of BackLite Media. “With the city now recognised as a preferred hub for investments, business and real estate, Abu Dhabi provides the ideal backdrop for our innovative advertising structures. We are confident that The Landmark Series will enhance the city’s advertising landscape and offer premium brands a powerful platform to connect with elite audiences.”Through the integration of cutting-edge technology and creative design, The Landmark Series is poised to deliver unparalleled visibility and engagement for advertisers while enhancing the urban landscape of Abu Dhabi.

Manama: House of Uniforms, the Kingdom's premier provider of high-quality uniforms and workwear solutions, opened its newest showroom in Tala Plaza. on Sunday, marking a significant milestone in the company's journey.The opening ceremony was attended by journalists, industry professionals, and distinguished guests. The event showcased House of Uniforms' longstanding commitment to excellence in craftsmanship and service across a wide range of industries in the Kingdom, including healthcare, hospitality, education and industrial, amongst others.In his welcome speech, Yacoob Yusuf Akbar, General Manager of House of Uniforms, emphasized the company's dedication to providing tailored solutions to meet the unique needs of businesses and professionals in various sectors. Yacoob Yusuf Akbar said: "We are very thrilled to unveil our new showroom here in Tala Plaza. Being a heritage company with nearly four decades of operation, we have a strongly rooted commitment to providing only the best uniforms to our customers throughout the Kingdom. We are constantly working on ways of innovating and expanding our offerings, whether they be for individuals or business, and this new showroom is a testament to that promise."“I would like to take this opportunity to thank all the esteemed guests for joining us on this very important day in the House of Uniforms’ journey. We look forward to providing both our existing and  new clientele with the highest levels of service and quality that we have come to be known for,” he added.

Dubai Holding, in collaboration with Magna MENA and Smartifai, has undertaken a pioneering initiative in the MENA region to address climate change and sustainability concerns through innovative advertising techniques. The primary goal was to effectively communicate Dubai Holding’s corporate message regarding COP28 and sustainability to the right audience, ensuring it was not only heard but also felt.Smartifai utilized advanced technology to analyze contextual signals and addressable contexts, identifying and engaging users interested in topics related to COP28, sustainability, and climate change.The campaign focused on targeting precise audiences in the open web ecosystem who were interested in climate change and COP28 topics, minimizing wastage and enhancing campaign efficiency.Various ad formats such as In-Screen and In-Image ads were employed to map users’ context and place them within relevant reading contexts, enhancing the resonance of the message.Smartifai collaborated with Adelaide, a global attention measurement partner, to gauge the level of attention individuals gave to the ad content, ensuring deep resonance with the target audience.The campaign achieved remarkable results, including a doubled display click-through rate (CTR) and a 50% increase in ad interaction rate compared to the benchmark. Additionally, it surpassed the global attention benchmark by 25%.Georges Oneissy from Magna MENA emphasized the innovative approach's success in transforming climate change topics into compelling narratives.Theodora Haddad from Dubai Holding highlighted the campaign's significant contribution to COP28 and sustainability, emphasizing the importance of strategy and approach in captivating audiences. Santadip Roy from Magna MENA highlighted the commitment to excellence and innovation in delivering impactful results for clients.The collaboration between Dubai Holding, Magna MENA, and Smartifai showcases a forward-thinking approach to addressing critical global issues through creative advertising strategies, aligning with Dubai Holding's commitment to sustainable practices and societal impact.

Louise Peacocke has been promoted to the role of Chief Client Officer at Starcom, a new role in the agency. This marks a significant development within the agency. Previously serving as the Managing Director at PG One, she now assumes a broader scope of responsibilities, including overseeing client relationships across Starcom's portfolio.Reporting directly to Nadine Young, the Chief Executive, and Jayne Roseman, the Global Managing Director for PG One media, Peacocke will play a pivotal role in enhancing client experiences and driving growth for the agency.Peacocke's extensive background in the industry, including her previous tenure at Starcom and her leadership roles at Mediacom, positions her well to excel in her new capacity. With her expertise in media, digital strategy, and client management, she brings a wealth of knowledge to her expanded role. Her experience working with prominent clients such as Procter & Gamble, Direct Line Group, Sky, Kraft Heinz, and Lionsgate underscores her ability to navigate diverse client needs and deliver exceptional results.In her statement, Peacocke expressed her enthusiasm for the opportunity to contribute to Starcom's continued success, emphasizing her commitment to delivering outstanding client service.

Festival X, the pioneering interdisciplinary platform for media arts at the intersection of arts, science, and technology, proudly announces the appointment of Martin Honzik as its new CEO. With an illustrious career spanning over 20 years at Ars Electronica Linz, Martin Honzik brings a wealth of experience and a visionary approach to his new role at Festival X.Festival X, established in 2022, and powered by LINKVIVA, has rapidly emerged as a beacon for innovation and creativity in the UAE and the wider region. Supported by key national stakeholders such as Alserkal Avenue, Dubai Economy and Tourism, Dubai Future Foundation, and PwC Middle East, as well as international partners and collaborators, one of which has been Ars Electronica, amongst other counterparts including the NODE Institute, Creative Robotics, Studio Brüll, and the University for Arts and Design Linz, Festival X has showcased groundbreaking works at the forefront of media arts.Ars Electronica, the worldwide pioneering establishment with over forty years of experience in the field of media arts and innovation, has been a vital part of Festival X’s journey; and is also a reflection of Martin Honzik's expertise and support that has played a pivotal role in Festival X's growth and success, culminating in his appointment as CEO.Reflecting on his decision to join Festival X, Martin Honzik stated:“Festival X is full of ambition, idealism, and vision; Dubai and the region are full of uniqueness, potential, and possibilities. Helping to grow this place a center for digital culture and collaboration, and establishing a stage for media art is an inspiring task with lasting significance. Being part of this team and mission is an honor, motivates, and delights me greatly."Amin Davaei, Co-founder and Director of Festival X, expressed his enthusiasm for Martin's appointment, stating: "Martin's vision and leadership will be instrumental as Festival X enters a transformative phase. Together, we are poised to shape the future of media arts and propel the UAE onto the global stage."As Festival X prepares for its upcoming editions, the appointment of Martin Honzik signals a new chapter in the evolution of media arts in the UAE. With his guidance, Festival X is set to continue pushing boundaries, fostering creativity, and inspiring innovation in the years to come.

Union Insurance Company (PJSC), a leading provider of innovative customer-focused insurance solutions to individuals and corporations in the region, is pleased to announce the appointment of Mr. Ramez Abou Zaid as its new Chief Executive Officer effective February 15, 2024 to drive the company’s strategic growth.Mr. Ramez, a seasoned insurance professional, joined Union Insurance in July 2023 as a Board Member and was subsequently appointed as the Acting Chief Executive Officer on December 1, 2023. He brings over three decades of rich insurance experience.Mr. Ramez Abou Zaid said, “I am honored and excited to be appointed as the CEO of Union Insurance. Together with the company’s qualified and dynamic team, I am confident of delivering on our strategic objectives and capitalising on new opportunities. I look forward to achieving significant milestones in the company’s growth journey.”His expertise will be instrumental in driving transformational change and building a stronger Union Insurance team. He is a great advocate to accelerating digitalisation, elevating customer experience and diversifying insurance business.AM Best has recently revised Union Insurance’s outlook to stable which reflects improvements in Union’s regulatory solvency position. The Credit Ratings (ratings) reflect Union's balance sheet strength, which AM Best assesses as strong, as well as its adequate operating performance and marginal enterprise risk management.Prior to joining Union Insurance, Mr. Ramez assumed leadership roles at several insurance companies. He had a remarkable journey at Dubai National Insurance and Reinsurance Company PSC that spanned a period of over 25 years.He was a Board Member in Emirates Insurance Association, Member of High Technical Committee and Chairman of both Motor and Legal Committees.Mr Ramez Abou Zaid has been recognised for his valuable contribution to the industry and received several accolades. He was named one of the Top 10 CEOs in the Gulf and MENA region in 2018 and 2019. He also won an award from the Insurance Authority for his Personal Achievements in developing the insurance industry in 2020 and was honored by Dubai Chamber of Commerce for his contribution in drafting the new insurance law in the UAE.He holds a bachelor’s degree in law and was registered as an Authorised Arbitrator in Sharjah International Commercial Arbitration Center. 

Bloomberg Media and SRMG are joining forces to present the inaugural Bloomberg Power Players Summit, taking place on March 7, 2024 at the Jeddah Yacht Club, amidst the excitement of the Formula One Saudi Arabian Grand Prix.Who's Who and What's New:Imagine this – renowned industry leaders like Saudi Arabia's Investment Minister Khalid Al-Falih, McLaren CEO Zak Brown, and esports pioneer Ralf Reichert sharing their insights on the future of sports. This exclusive summit brings together over 150 influential figures to explore critical topics like:The impact of private equity on sports investments.Evolving dynamics in the global football landscape, with a focus on the MENA region.The booming esports sector and its potential for disruption.More Than Just Talks:Expect dynamic discussions hosted by Bloomberg's Business of Sports Chief Correspondent Jason Kelly, alongside networking opportunities with CEOs and decision-makers from leading sports companies. And if you can't be there in person, don't worry! Catch all the action through global coverage on Asharq News, Asharq Business with Bloomberg, and Bloomberg's television, radio, and digital platforms.Karen Saltser, CEO of Bloomberg Media, said: "This summit is a powerful platform for game-changers in sports, entertainment, and business. With Saudi Arabia's growing prominence in the sports world, it's the perfect backdrop for meaningful conversations."Jomana R. Alrashid, CEO of SRMG, said: "This is a chance to share ideas on the future of sports and highlight investment opportunities in a thriving industry. Saudi Arabia's commitment to sports innovation is driving positive change, and we're proud to partner with Bloomberg Media to host this landmark event."Why This Matters:The Bloomberg Power Players Summit marks a significant expansion of the existing partnership between SRMG and Bloomberg Media. This event signifies their shared vision to provide insightful content and foster collaboration within the dynamic sports and entertainment industry, particularly in the MENA region.

Dubai: TRKKN MENA, the leading analytics, marketing & cloud consultancy part of Omnicom Media Group (OMG), is now a Premier Partner on the Google Cloud Platform, leveraging its expertise both locally and across Europe to provide data and marketing analytics solutions to their clients. This underscores TRKKN MENA's commitment to delivering seamless, end to end customer experiences from the Google Marketing Platform (GMP) to Google Cloud solutions. In doing so, they help their clients derive and apply invaluable customer insights, under-pinned by data, which lead to increased marketing efficiency and ROI. As a Premier Partner, TRKKN MENA joins an elite group of technology firms recognized for their exceptional performance, customer success, and expertise in utilizing Google Cloud products and services. This milestone, which involved technical interviews and assessments, validates TRKKN MENA's dedication to maintaining the highest standards of technical proficiency, customer satisfaction, and product expertise within the Google Cloud ecosystem.TRKKN MENA is recognized for offering marketers in the region enhanced technical expertise, thanks to the deep knowledge and proficiency in Google Cloud technologies of its team of certified experts. This means its clients get tailored solutions that meet their specific business needs and challenges. TRKKN MENA will now enjoy priority access to Google Cloud resources, support, and training, enabling faster resolution of issues and continuous improvement of services. They also enjoy early access to new Google Cloud products, features, and updates, allowing clients to stay ahead of the curve and leverage the latest advancements in cloud technology to drive business innovation. Premier Partners procure a seamless and hassle-free experience for clients, from the initial consultation and deployment to ongoing management and optimization, thanks to end-to-end support throughout the cloud journey.TRKKN is leveraging its successful track record with the Premier Partner status in Europe to offer competitive rates for GCP in MENA. With these, marketers eager to embrace the next big thing can, for example, explore the benefits of the cloud on their digital marketing maturity and the return on their online investments. The consolidation of data across multiple touch points into GCP allows customers to gain a more holistic view and gather invaluable insights into customer journeys. It also helps leverage the built-in ML tools to enable advanced customer segmentation, improve marketing efficiency and personalize customer journeys.“Achieving Premier Partner status on the Google Cloud Platform is a testament of TRKKN MENA's unwavering dedication to excellence, innovation, and customer success. This milestone reflects our ongoing commitment, Working hand in hand with the Google MENA cloud team, we empower businesses in the MENA region with cutting-edge cloud solutions that boost efficiency and drive digital transformation,” declared Vimal Badiani, managing director of TRKKN MENA. “It’s by being best-in-class ourselves that we can propel our clients in that same position in their own industry by deploying cutting-edge marketing and tech solutions. This latest certification by Google is more than a seal of approval, it’s the beacon that guides the choice of a GCP partner.”

American Trading International, Inc. (ATI), a leading player in the USA-branded food distribution industry, has announced its participation in the 29th edition of Gulfood.As part of its expansion strategy, ATI has successfully established a broad distribution network that caters to diverse markets and ensures an efficient supply chain. ATI has exported to more than 85 countries and markets worldwide including 14 countries in the Middle East, delivering high-quality made-in-USA products. This development aligns with the company's vision to provide high-quality food products to consumers worldwide.Due to the increasing demand for health-oriented products in the Middle East, organic Apple Cider Vinegar has become a popular choice due to its wide application and health benefits. As part of its expansion strategy, ATI has solidified its position as the exclusive exporter of Bragg products in key international markets. It also aims to tap into the growing Middle East and Asia Apple Cider Vinegar market, which is estimated to grow over USD 108 million by 2026 - this is attributed to its growing popularity among Arab, Mediterranean, and Asian cuisines.In addition, ATI will announce the first-ever Bragg Partners Meet at Gulfood - bringing together partners from over 35 countries and celebrating the winners of the 2023 Bragg Race.Imran Mohammed, COO, ATI said: "Our presence at Gulfood reflects our commitment to meet the evolving health-conscious needs of consumers in the Middle East. We have become a trusted provider of premium health food products worldwide and our partnership with Bragg reflects that further. We are excited to showcase our portfolio of premium brands and explore opportunities to expand our distribution channels, furthering our mission of delivering excellence to consumers worldwide."ATI will showcase its extensive range of Bragg offerings, highlighting their exceptional quality and health benefits. Taking place from February 19-23, ATI will be present at the leading F&B exhibition at the USA Pavilion in Sheikh Saeed Hall, Booth # S3-136.

Publicis Groupe has launched Publicis Pro, marking a significant step in its commitment to B2B creative services. By integrating Octopus Group and harnessing the expertise of 400 B2B specialists from its global network, Publicis Pro aims to provide comprehensive solutions in B2B strategy, creative, influence, and commerce.Heading Publicis Pro are Jon Lonsdale as Chief Executive and Pete Hendrick as Managing Director. Lonsdale, Co-Founder of Octopus Group, will report to Demet Ikiler, Publicis Groupe's EMEA Chief Executive. The core team of 60 specialists will initially focus on the UK, Germany, and France, with plans for expansion across the EMEA region.The move follows Publicis Groupe's acquisition of Octopus Group in 2021, recognizing B2B as a significant growth area. Octopus Group, known for its expertise in tech, telecoms, financial services, logistics, and manufacturing sectors, brought on board notable clients such as Siemens, Adobe, Logitech, and Rolls-Royce.The integration of Octopus Group into Publicis Groupe's UK creative practice demonstrated a strategic shift towards bolstering B2B capabilities within the agency. This move aligns with Publicis Groupe's aim to become a center of excellence for both B2B and B2B2C clients, leveraging new data and marketing services to drive growth.Publicis Pro's vision includes the development of innovative services tailored to complex B2B audiences, such as AI tools. With Octopus Group's tech-first capabilities and Publicis Groupe's extensive resources, Publicis Pro aims to deliver enhanced value to clients, offering access to talent, technology, and data to drive success in the B2B space.

OpenAI has unveiled Sora, its text-to-video model. Sora can generate realistic and imaginative scenes from text instructions.The AI model can create videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. OpenAI announced that Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world. Regarding weakness, the company stated: “Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations.”“We’ll be engaging policymakers, educators and artists around the world to understand their concerns and to identify positive use cases for this new technology. Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it. That’s why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time,” said OpenAI in a post.The featured image above is the screenshot of this prompt given: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

Dubai: Kia Corporation has announced its partnership of the 12th edition of the FIFA Beach Soccer World Cup 2024TM, solidifying its longstanding partnership with FIFA. The event will take place in Dubai, from February 15 to 25, at Dubai Design District (D3).Kia said it is committed to aligning with the FIFA Beach Soccer World Cup 2024TM, a tournament that showcases skill, athleticism, and the spirit of competition. This partnership underscores Kia's dedication to supporting international sports and fostering unity through the shared love for soccer. Kia will also be supporting the tournament operations with an official event fleet of 49 Kia vehicles.The event will feature a dynamic display of Kia's latest award-winning all-electric flagship SUV, Kia EV9 and the Kia EV6. This display invites participants to engage with Kia’s cutting-edge industry-defining all-electric vehicles, offering a firsthand experience of the innovation that defines Kia's automotive excellence.Yaser Shabsogh, Vice President, Commercial Operations at Kia Middle East and Africa, commented: "Kia is delighted to be part of the FIFA Beach Soccer World Cup 2024, a continuation of our successful collaboration with FIFA including the FIFA World Cup Qatar 2022™ and the FIFAe Finals 2023, recognized as one of the premier events in the esports industry showcasing the world's top gaming talent. This partnership, continuing until 2030, demonstrates our dedication to global sports, uniting people through shared passion and the thrill of competition."The tournament will feature 16 qualified teams from around the world, promising an exhilarating competition that will captivate soccer fans globally. Participating countries include the host nation UAE, along with Senegal, Egypt, Argentina, Colombia, Tahiti, Belarus, USA, Mexico, Brazil, Italy, Spain, Portugal, Iran, Japan, and Oman.Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East and Africa, added: "As we showcase our sustainable lineup of vehicles at this prestigious event, we look forward to creating memorable experiences for fans and customers alike. Kia's commitment to innovation and performance aligns seamlessly with the dynamic and thrilling nature of beach soccer."

Global home appliance maker Hisense reaffirms its commitment to the MENA region with ambitious expansion plans. The company solidified its position as the No. 2 global TV brand in 2023, witnessing remarkable growth in MENA specifically, with revenue surging by 335% and brand equity by 177% since 2018.MENA in focus:Investing in the region's potential, Hisense plans to establish new production facilities in North Africa and the Levant, fostering local manufacturing and job creation.Flagship stores are planned across GCC and Levant countries, offering customers a premium brand experience.Recognizing unique MENA preferences, Hisense will launch a dedicated R&D Center in Dubai this year, developing products tailored to the region's needs.Celebrating success and deepening sports engagement:Hisense earned over 30 awards at CES 2024 for its innovative TVs, including the ULED X and Laser TVs.As the official sponsor of EURO 2024, Hisense will launch cutting-edge TVs for an immersive viewing experience and deepen its connection with football fans.Jason Ou, President of Hisense Middle East, said: "MENA is a key growth market for us. By establishing local production, opening flagship stores, and launching a dedicated R&D centre, we aim to offer regional consumers innovative, high-quality products that cater to their specific needs and preferences. We are excited to contribute to the region's economic development and create meaningful engagement with our customers."

The I-Film Festival (IFF) concluded at the Yas Creative Hub. This inaugural event highlighted Abu Dhabi's role in fostering innovation and collaboration within the film industry, bringing together professionals, emerging talents, and enthusiasts to strengthen the creative industries ecosystem.The festival showcased Abu Dhabi's evolving status as a global content hub, with significant contributions from the Abu Dhabi Film Commission (ADFC) and Creative Lab (CL).Mohammed Dobay, Acting Director General of the Creative Media Authority, and Sameer Al Jaberi, Head of the Abu Dhabi Film Commission at ADFC, spotlighted the festival's display of Abu Dhabi's advanced infrastructure and the appealing financial incentives available to filmmakers and content creators worldwide.Khalid Khouri, Director of Talent Development at the Creative Media Authority, commented on the festival's impact on talent growth: "The level of engagement and enthusiasm we've seen from emerging talents at the IFF has been remarkable. It underscores Abu Dhabi's capability to cultivate creative careers and establish meaningful industry partnerships."Saravana Prasad, Founder of the Innovative Group, shared his vision for the festival: "The I-Film Festival is more than an event; it's a catalyst for creative innovation and talent development in the region. We are immensely proud of the collaborative spirit and the breakthrough achievements of this inaugural festival. It marks the beginning of a new chapter for the film industry in Abu Dhabi and beyond."Workshops led by celebrated Cinematographer R. Rathnavelu and Manoj Paramahamsa, along with sound designer Resul Pookutty, emphasised the critical role of storytelling in film, providing attendees with invaluable insights into the cinematic arts.The success of the I-Film Festival affirms Abu Dhabi's dedication to creating a thriving environment for the creative industries, further establishing the Emirate as a leading global destination for film and media.

Mubashir, a prominent Digital-Out-of-Home (DOOH) company in Oman, has recently announced a strategic partnership with Al Meera Oman, a renowned international retail chain. This collaboration aims to provide enhanced advertising opportunities for brands across key locations in the capital region of Oman.Through this partnership, Mubashir extends its network to include prime positions within high-traffic Al Meera locations in Muscat, including Al Muzn Mall, Panorama Mall, and Al Meera Malls in Athaiba and Al Amerat. The installation of smart DOOH screens in these locations offers brands the flexibility of scheduling and enables them to reach their target audience effectively during peak hours, thereby maximizing the impact of their advertising campaigns.Both Mubashir and Al Meera emphasize that this partnership ensures brands access to highly engaged consumers actively seeking products and services. This collaboration presents a unique opportunity for brands to capture the attention of potential customers and establish deeper connections with them in high-traffic areas around the hypermarket.This strategic partnership between Mubashir and Al Meera Oman signifies a significant advancement in the realm of digital advertising in Oman, providing brands with innovative avenues to engage with their target audience and drive business growth.

TikTok MENAT recently hosted an enlightening discussion with safety experts from across the region, delving into topics such as youth well-being, media literacy, and critical thinking skills in today's digital landscape. The event, hosted on 13 February at Warehouse 4 in Al Qouz, Dubai moderated by Omar Butti, served as a platform for valuable insights into the influence of digital communities on the mental health of the upcoming generation and strategies to engage with social media content in a meaningful and critical manner.The first panel named "Equipping Young Digital Citizens with Media Literacy and Critical Thinking Skills" attended by Lynn Sutton, TikTok’s Head of Outreach & Partnerships, Trust & Safety EMEA, as well as TikTok’s Safety Advisory Council members Naila Hamdy and Akin Unver. Together, they delved into the significance of media literacy, particularly for younger audiences, emphasizing the need for informed conversations about safety and the ability to respond appropriately to crises.The second panel called "Building Digital Communities for Youth Well-being" welcomed Lynn Sutton along with TikTok's Safety Advisory council member Maitha Mohamed and Lecturer of Educational Psychology, Trainer & Speaker on Leadership and Mental Health Jana Bou Reslan. They explored how digital communities cultivate compassion among users and highlighted the importance of constructive dialogues surrounding mental health, supported by robust content moderation processes, in establishing a nurturing environment for all.TikTok’s Head of Outreach & Partnerships, Trust & Safety EMEA Lynn Sutton shared, “TikTok is constantly striving to make our platform a safer and more welcoming space for everyone, ensuring that all users have the necessary tools and support to engage with content safely and responsibly. Our community guidelines are designed to ensure that the platform remains a positive and inclusive space for everyone. We take action to address potential challenges, and conversations like the ones that took place in TikTok's MENAT Youth Mental Health Summit are critical to ensuring a safe environment for everyone, most importantly youth."Naila Hamdy, Safety Advisory Council (SAC) member, emphasized the importance of media literacy in navigating various types of content, particularly in an age where information spreads rapidly. She stated, "It's crucial to critically assess content and take appropriate action. We encourage young people not only to create content but also to become responsible digital citizens. Parents and educators play a central role in equipping young individuals with media literacy."Jana Bou Reslan, Lecturer of Educational Psychology, Trainer & Speaker on Leadership and Mental Health, also shared, "Engaging parents is paramount to creating safe digital communities for the younger generation. Parents' insights are valuable in not only creating important safety processes, but also in guiding how the youth can interact with digital platforms in a healthy and responsible manner."TikTok is at the forefront of introducing features to help support the community's mental well-being, both on and off the platform. The platform has been proactive in promoting mental health awareness and encouraging users, especially teenagers, taking steps to prevent instances of trolling and bullying, and set daily screen time limits.

XS.com, the global FinTech and financial services provider for online trading and investing, has been recognized with the award for "Most Secure Broker" during the “Oman Smart Vision” Summit which took place on February 14th and 15th.The event where the global multi-asset broker was featured as Global Sponsor was organized by Smart Vision Group at the esteemed “Sheraton Oman” Hotel in Muscat, Oman.The highlight of the event was XS.com being honored with the esteemed "Most Secure Broker" award, a testament to its efforts in prioritizing the security and safety of clients’ funds and information.Expressing excitement and gratitude for the recognition, Mr. Shadi Salloum, the Regional Director of XS.com in the MENA region, stated:“We extend our heartfelt gratitude to the remarkable event organizers of “Oman Smart Vision” Summit. It is with immense honor and gratitude that we accept the award for "Most Secure Broker". This award is a testament to our efforts, and we are truly humbled to be recognized among such distinguished peers.”Presenting its cutting-edge products and services at the “Oman Smart Vision” Summit, the XS.com’s Global Sponsorship shone a spotlight on its dedication to online investments. In addition, they provided invaluable insights into the latest trends and advancements within the dynamic landscape of the Fintech industry.Dr. Mohammed Elnozamy, Chairman and Managing Director at Smart Vision, Said:“I am thrilled to announce XS.com as the "Most Secure Broker" at the first edition of Smart Vision summit in Oman 2024. This award stands as a testament to the efforts of XS.com in providing a safe and secure trading environment for traders”.As Global Sponsor, the multi-award winning broker had a prominent presence throughout the “Oman Smart Vision” Summit, where they showcased a comprehensive suite of services and expertise in the Financial Services industry. The Global Market Leader is known for prioritizing the security and safety of clients’ funds and information by continually investing in its infrastructure and implementing advanced security protocols to maintain the highest security standards and safeguard these funds.In addition to its multiple regulations in various jurisdictions around the globe, XS.com provides clients with additional insurance protection to cover losses in excess of USD 10,000 and up to USD 5,000,000 against claims against omission, fraud, negligence and other risks that may lead to the financial loss of clients. This Civil Liability Insurance Program is underwritten by Lloyd's of London.XS.com have also invested heavily in its infrastructure and implemented advanced security protocols to ensure that its systems comply with the most stringent global security standards.

Motad, a leading Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms' SAHA brand, known for its fresh and locally produced poultry products. Arabian Farms, boasting over 40 years of excellence, sought a robust digital strategy to reach its health-conscious audience effectively.Motad crafted a targeted campaign highlighting SAHA's commitment to quality and freshness. Targeted campaigns, engaging social media content, and strategic influencer partnerships were meticulously crafted to solidify SAHA's position as a leader in the premium poultry market. By combining impactful messaging with creative materials, MOTAD aims to significantly enhance SAHA's social media presence and solidify its brand recognition across the region.Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms said, "Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad's digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA's position as a leading brand in the region."