MoEngage, a marketing automation and customer engagement platform today announced that Santra, a UAE-based solution provider to home business owners, will use MoEngage’s technology platform to drive personalized real-time customer engagement and increase marketing efficiency. Founded in 2022, Santra is an aggregator of the most talented home chefs in the UAE. With over 30k+ active installs on the app, 33K+ installs on iOS, and 15k+ installs on Android in the past two years, the brand has been able to empower women entrepreneurs and home chefs. Santra will use MoEngage’s capabilities for:Retaining the acquired customers with insightful and personalized engagementSending real-time and relevant communication to customers based on their journey and behavior.“We are not only automating marketing tasks, we are shaping personalized journeys that forge genuine connections. MoEngage serves as the foundational layer in our marketing strategy, empowering us to deeply understand our audience, customize messaging, and execute impactful campaigns seamlessly”, Mustafa Alelayawi, Co-Founder and Managing Director at SantraUsing MoEngage, the Dubai-based brand will automate all campaigns, thus saving significant man-hours. Santra will also start using Journeys (Flows) and WhatsApp for better customer engagement.“Santra is a powerful app enabling entrepreneurs and we are very happy to help them in doing so by providing a superior customer experience,” said Sweta Duseja, Director of Customer Success, Middle East, MoEngage.Santra joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. About MoEngageMoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Azadea, Jazeera Airways, The Entertainer, Batelco, Landmark Group, and Alamar Foods. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

Cairo-based online furniture marketplace Homzmart has partnered with MoEngage, a marketing automation and customer engagement platform, to drive engagement at the right time and place for the right customers.Founded in 2020, the E-commerce platform sells home furniture, home décor, lighting, and home supplies through a visualized community. It will leverage various capabilities of MoEngage, like segmentation, analytics, and omnichannel communication orchestration. With MoEngage, the brand plans to overcome challenges like manual efforts, creating onboarding and cart abandonment journeys. Most importantly, they will use MoEngage to build journeys for “anonymous to known users”.“Our partnership with MoEngage is a significant step forward in achieving our customer-centric vision," says Karim Ahmed, Group CMO at Homzmart. "By leveraging MoEngage's powerful engagement platform, we'll gain deeper customer insights and deliver the personalized experiences our customers are expecting.”Additionally, for real-time customer engagement and 1:1 personalization, the brand plans to leverage the website personalization capabilities of MoEngage. Furthermore, to reduce its manual efforts, Homzmart will explore the AI capabilities of MoEngage for deep segmentation and personalization.Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI. The online furniture brand explored and compared various vendors, but they chose MoEngage as the platform based on the depth of segmentation, transparency, and flexibility of the platform.Another factor that helped them narrow down the list was the local expertise that MoEngage inherited and an understanding of regional nuances and challenges.“We are excited to partner with one of the leading players in the online furniture and home decor space. Homzmart has remained laser-focused on customer engagement with personalization and we are happy to assist them in this steadfast endeavor to unlock the next phase of engagement with insights-led personalization,” said Kunal Badiani, Regional VP Sales at MoEngage.Homzmart joins the growing list of 1500+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Sympl, Apparel Group, Airtel, Ola, Nexta, Oyo, Orcas, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

MoEngage, an industry-leading, insights-led customer engagement platform, has announced a strategic partnership with Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services. This joint effort will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed. Artefact’s experience in data consulting, data marketing and digital marketing activation by helping thousands of clients across different industries combined with MoEngage’s AI-powered functionalities driven by the proprietary AI engine Sherpa and Merlin AI will empower brands optimize their usage of data to boost growth and optimize ROI.Artefact’s joint partnership with MoEngage offers consumer brands a unique opportunity to break free from data silos across teams. This unified approach to data analysis and data-informed decision-making, backed by AI-powered insights ensures brands get high ROI across their marketing activities. ‘At MoEngage, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI’, said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.Rahul Arya, CEO and Managing Partner of Artefact MENA, added: “This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.”

As the Regional Head of MoEngage for the Middle East, Africa, and Turkey, Kunal Badiani navigates the dynamic landscape of customer engagement, particularly amidst the burgeoning e-commerce sector and digital transformation sweeping the region. With Ramadan fast approaching, Badiani sheds light on the pivotal role of AI-powered Customer Engagement Platforms (CEPs) in fostering emotional connections and driving sustainable growth and loyalty among consumers in the Middle East.How do you perceive the current landscape of customer engagement in the Middle East, especially with the rapid rise of E-commerce and digital channels?Consumer preferences and purchase behavior in the Middle East have changed rapidly due to increased digital adoption. The internet penetration in the UAE is expected to reach 96% by 2025, with 67% of Middle East consumers shifting to digital channels for engaging with brands. 47% have already started using smartphones for online purchases. The increased digital adoption has been the key reason for a 31% increase in online spending in the Middle East. Online retail sales are poised to grow by 20% in 2022, outpacing brick-and-mortar sales. 62% of consumers in the Middle East have also stated that they have shifted to online channels due to their convenience.These statistics indicate that Middle Eastern consumer brands must prioritize digitalization proactively to thrive in this hyper-competitive space. It has become even more critical after the pandemic drastically changed consumer behavior in the last few years. Consumer brands must build deep engagement with consumers through continuous and consistent communication across all digital touchpoints.The rapid rise of e-commerce, combined with boost in adoption of digital channels, necessitates an omnichannel, insights-led approach to customer engagement. Brands should cater to exact needs and wants, by better understanding customer preferences and segmenting and hyper-personalizing experiences.With the GCC region's forecasted growth in e-commerce, how crucial do you think customer engagement platforms (CEPs) are becoming for brands in this market?The Middle East region may have been slow at adopting online shopping. However, the pandemic has compelled consumers to embrace it. The e-commerce sector has grown from $5 billion in 2015 to $24 billion by 2020, and is only expected to show rapid Y-o-Y growth. Amid such growth, brands can no longer afford to communicate with a one-size-fits-all approach. They need to better understand customers, their preferences, likes and dislikes, best time to communicate with customers (cohorts), and the best channel to do so. A 360-degree or a single customer view with all these attributes can then be utilized to create hyper-personalized, contextually relevant recommendations which are guaranteed to convert better and drive higher business growth. This is possible only with an insights-led CEP, which has become an absolute necessity for consumer businesses in the region.Could you elaborate on how AI-powered CEPs contribute to offering personalized experiences to customers and fostering customer loyalty in the Middle Eastern context?Customer loyalty depends largely on how satisfied customers are, and a large part of that has to do with 1:1 personalized experiences. Now, AI-powered engagement platforms can help in predictive analytics (based on past behavior and actions), identify the best channels and the best time to send communication, figure out the best message variant (dynamic A/B testing), and help in creating notification copies which drive higher CTRs and conversion rates.In light of economic forecasts suggesting a slower pace of growth in the region, how do you see the role of CEPs evolving for companies aiming to maintain customer loyalty and optimize marketing spend?While the pursestrings might be tightly clenched when it comes to marketing spends, brands can't afford to lose out on repeat purchase revenue and acquisitions (through word of mouth) led by loyalists. If anything, spending on a CEP that helps drive higher LTV by personalizing experiences (and optimizing marketing efforts) is the need of the hour, rather than slashing the budget here. Moreover, an insights-led CEP with analytics and data processing abilities would help reduce the TCO of your martech stack by ~30% as the integrated platform helps replace a lot of point solutions (consolidates function of a CDP, CRM, email and channel solutions), thus driving higher ROI on marketing spends.How can brands leverage AI and analytics to achieve the goal of turning the shopping process into an emotional and connected experience, especially in this Ramadan season?AI and analytics can help consumer brands understand customer preferences during the holy month, viz. channels and duration of the day when they're active, shopping frequency, and accordingly suggest products, and (smart) recommendations based on past purchases or browsing behavior. As brands continue to cater to the exact needs and wants of the customer at the right time with the right message and the right channel while being aware of the sensitive time, the higher chances of coming across as an empathetic customer-centric brand, this Ramadan.Smart segmentation and AI-driven insights play a significant role in customer engagement strategies. Can you share some examples of how brands in the GCC region have successfully utilized these tools to build stronger customer relationships?AI-driven insights combined with smart segmentation is crucial in understanding the customer and creating specific cohorts using which brands can drive targeted engagement ensuring higher conversions.Here are some examples:A leading on-demand car care company, headquartered in Dubai, utilized advanced segmentation (custom and RFM model) across different channels (email and push) to engage with customers, observing a 3X increase in conversions for segmented push notifications along with a 12.62% conversions for ‘abandoned cart’ flowsA leading retailer for kitchen appliances in Saudi Arabia utilized segmentation to draw retention campaigns, focusing on products, such as - the most browsed or highest-selling products (via event triggers and user attributes) to relevant segments using AI-powered smart recommendations, resulting in a 57.19% conversion rate and a 2X increase in revenueFinally, considering the current challenges and opportunities, what do you think are the key factors that differentiate brands that effectively leverage CEPs for sustainable growth and customer loyalty in the Middle East?Personalized experiences result in higher business opportunities and build a loyal customer baseAbility to build dynamic segmentation through 360 degree viewAI-powered insights which will help deepen customer understandingCater to specific needs, wants, preferences, likes/dislikes thus leading to contextually relevant recommendationsHigher ROI on marketing spends and revenue in general

Hapido.com, a UAE-based E-commerce platform that specializes in offering daily deals, discounts, and vouchers, has partnered with MoEngage, a marketing automation and customer engagement platform, to create a seamless and integrated customer experience.Hapido was established with a clear purpose to provide a digital platform that seamlessly connects local businesses with local consumers, creating a win-win scenario for everyone involved. This is exactly where MoEngage will assist Hapido by providing personalized engagement, customer segmentation, and data-driven insights.“For Hapido, meaningful customer engagement is building loyalty for the customers. Using the marketing automation capabilities of MoEngage, we plan to increase our repeated users, and at the same time, build brand advocacy”, said, Inam Ur Rahman, Business Development Lead, Hapido.comThe E-commerce platform will also start leveraging multi-channel capabilities by identifying and integrating various communication channels, including websites, mobile apps, email, social media, and others.Additionally, using MoEngage, they plan to ensure a consistent and cohesive customer experience across all channels.“Hapido.com drives customer-centric campaigns and provides a superior experience. We are ecstatic to partner with them and assist them in this endeavour to drive engagement and provide customer delight”, said Sweta Duseja, Director of Customer Success, Middle East, Turkey and Africa at MoEngage.Hapido.com joins the growing list of 1500+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

MoEngage, an industry-leading insight-led customer Engagement Platform today announced the expansion of its strategic partnership with Kaleyra to drive highly personalized omnichannel experiences and global customer engagement through channels like WhatsApp and SMS. Kaleyra is part of the MoEngage Catalyst Partner program that aims at helping brands scale with speed. This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalized engagement, ultimately boosting loyalty and driving revenue.This partnership will also enable brands to utilize Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-led engagement platform. The technology platform will make it easier to launch highly personalized WhatsApp campaigns at scale, a challenge many consumer brands face. Precise segmentation and engagement enhance customer satisfaction, thus improving conversion rates across all channels, including in-person. Moreover, brands can analyze the performance of their campaigns, extract valuable insights, and refine their strategies for optimal outcomes. By harnessing AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant fashion and optimize based on actionable insights to drive business growth.“We're thrilled about this integration that unlocks new opportunities for enterprises to connect with their customers via WhatsApp”, said Sandesh Sarang, MD - APAC & MEA, Kaleyra. “We strongly believe in the power of our combined teams to provide value to enterprises globally.”“Kaleyra’s supreme capabilities as a trusted CPaaS, combined with MoEngage’s AI-powered, insights-led engagement platform, will empower enterprises across industries and geographies to bridge the gap between themselves and their customers. A potent mix of communication channels, actionable insights, and optimization capabilities, not only opens up new avenues in terms of business growth but also creates a host of brand loyalists, impressed by the level of personalized engagement across channels” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.     

Unifonic, the leading omnichannel customer engagement platform in the Middle East and MoEngage, the leading insights-led customer engagement platform, have announced their strategic partnership. With this partnership, Unifonic will now be a part of the MoEngage Catalyst Partner program that aims at helping brands scale at speed.This partnership is a significant milestone towards enhancing and providing a comprehensive end-to-end customer engagement solution to brands in the Middle East.The partnership signifies a commitment to the Middle East market, where there is immense potential for growth and innovation. With the combined capabilities, Unifonic and MoEngage will be able to deliver cutting-edge solutions that empower businesses in the region to drive digital transformation and excel in customer engagement.Unifonic streamlines conversations at every touchpoint throughout the customer journey by unifying communication channels, messaging apps, and chatbots on one simple-to-use platform. MoEngage, on the other hand, specializes in AI-powered, insights-led customer engagement, facilitating data-driven personalized experiences.Together, the strategic partnership will help drive:Enhanced Customer Engagement: The partnership will focus on creating more comprehensive and personalized customer engagement solutions. By leveraging Unifonic's communication soutions and MoEngage's state-of-the-art marketing automation, businesses can engage with their customers in a more meaningful and effective manner.Digital Transformation: Support businesses in the Middle East on their journey towards digital transformation and provide the tools and expertise needed to adapt to the changing landscape of customer interactions and preferences.Seamless communication and integration strategies- The holistic suite of services will drive more meaningful end-consumer experiences. “We at MoEngage recognize the immense potential that consumer businesses in the Middle East region present and are excited at the prospect of helping out such brands with the right insights and customer understanding. We are delighted to onboard Unifonic to our ever-expanding Catalyst Partner ecosystem. Through our combined expertise, we aim to help brands orchestrate AI-powered, hyper-personalized journeys across their end-consumers lifecycle by unifying all communication channels and driving consistent engagement,’ said Raviteja Dodda, CEO and Co-Founder of MoEngage.“Our partnership with MoEngage provides innovative communication solutions to businesses, enabling fast, reliable, and personalized engagement with customers across multiple digital touchpoints. MoEngage's insights enable us to customize communication strategies, while our platform ensures the secure, AI-powered delivery of personalized conversations across channels. This combination improves customer experiences, drives business growth, and reflects our dedication to delivering cutting-edge technology and unmatched value for our customers.” said Ahmed Hamdan, CEO and Co-Founder of Unifonic.

Rayna Tours, the leading tour operator in UAE, has partnered with MoEngage, a marketing automation and customer engagement platform.Founded in 2006, Rayna Tours primarily focuses on serving the UAE as its primary market, with secondary markets including India, GCC countries, the USA, the UK, Europe, and Canada.With this new partnership, the leading tour operator plans to leverage data-driven insights for personalized customer engagement, improve user experiences, and boost loyalty.“Travel is a significant investment, and travellers seek confidence in their choices. Meaningful engagement, with personalized interactions and transparent information, builds trust. Engaging customers throughout their journey ensures their needs are met, leading to satisfaction, return bookings, and referrals. This is where we think our partnership with MoEngage will be fruitful”, said Rajkumar Gaikwad, Business Head, Rayna Tours.Using MoEngage’s intelligent platform, Rayna Tours aims to increase customer retention, drive higher booking conversion rates, and ultimately boost revenue. “Our experience with MoEngage has been positive, empowering us to optimize engagement strategies and drive better outcomes in the travel industry. By leveraging MoEngage's insights and engagement capabilities, we anticipate a measurable impact on our bottom line”, said Rajkumar, Business Head, Rayna Tours.“We are stoked to be the proud partners of Rayna Tours. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage.Rayna Tours joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCarsWith UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows. “We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCarsDubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said  Sweta Duseja, Director of Customer Success at MoEngage.DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

CarSwitch, the leading UAE site for buying and selling used cars, has partnered with MoEngage, a marketing automation and customer engagement platform and e-CENS.Operating in both UAE and KSA, the brand is a perfect bridge between sellers who are looking to sell their cars conveniently and buyers who prefer not to visit showrooms in search of cars physically.Speaking about the customer engagement challenges, Mohammad Ali Raahim, Head of Product at CarSwitch, said, “There were few challenges that we encountered while building our engagement frameworks. Data analysis, engaging the right channel, personalization at scale and relevant content are some of them. This is where we think MoEngage, along with e-CENS fits perfectly well into our system.”Using MoEngage, the car-selling platform will offload journeys that have been built on their own tech stack onto MoEngage to focus more on maintaining and analyzing these journeys. Additionally, the brand will also identify and capitalize on new opportunities to engage customers at the right time, through the right channels with content that they would care about, with MoEngage’s engagement platform.“In the age of online reviews and social media, our reputation is critical. Meaningful customer engagement helps us manage our online reputation effectively. While our ultimate goal is to increase the number of cars we sell, we want to excel in customer engagement. With MoEngage and e-cens, our experience so far has been great. Hoping for more of the same after we launch the integration.”, said Mohammad Ali Raahim, Head of Product at CarSwitch“We are delighted to onboard CarSwitch as part of our MoEngage family. They have been constantly focusing on providing a supreme customer experience, and we are ecstatic to be a part of their journey”, said Sweta Duseja, Director of Customer Success at MEA, MoEngage.Building a long-lasting relationship with customers is essential for businesses to increase their ROI. That's why we use MoEngage for our clients. Their marketing automation makes targeting and optimizing messaging easier, helping businesses build a loyal customer base, thus increasing their ROI”, said Bashar Hafez, Co-Founder and Managing Director at e-CENS.CarSwitch joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

KSA: Saudi Arabia’s leading travel company Almosafer (part of Seera Group), has partnered with MoEngage, a marketing automation and customer engagement platform, to drive meaningful engagement with its travellers using an insights-led strategy.Founded in 2012, Almosafer’s consumer travel platform offers travelers seamless experiences for domestic and international travel bookings through its omnichannel offerings. Currently catering to KSA and other GCC audiences, the brand will leverage MoEngage’s platform to create personalized messaging, ensuring continuous customer engagement at the right place and time.“We understand the importance of trust when it comes to booking travel services. Our customers can rely on us to deliver on our promises, ensuring they receive the services they booked with confidence and peace of mind. Additionally, we also realize the research that goes behind booking a service, and we intend to provide assistance there as well with the help of MoEngage”, said Pallav Singhvi, VP Consumer Travel - Almosafer.Apart from meaningful customer engagement, Almosafer will leverage MoEngage’s capabilities, such as advanced segmentation, automation, and personalization capabilities. This will enable the brand to craft highly relevant and impactful campaigns whilst delivering the right messages to the right customers, maximizing the effectiveness of engagement efforts.Almosafer joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.“We are excited to join hands with a leading brand that focuses on engagement across the customer journey lifecycle. Establishing a sound customer customer engagement strategy can lead to a long-term relationship and MoEngage will be more than happy to assist Almosafer in doing so”, said Sweta Duseja, Director of Customer Success, META - MoEngage.

DUBAI: After hosting 250+ brands in 2022, MoEngage, a marketing automation and customer engagement platform, is back with the 2nd edition of #GROWTH Summit Dubai on 1st June at Westin Mina Seyahi, Dubai.The Dubai chapter of #GROWTH Summit 2023 will bring experts from top GCC consumer brands together and foster a network of Growth, Marketing, Product, and Retention professionals to encourage peer learning and problem-solving. The event is brought to the audience in partnership with AWS, mParticle, and Tanla. #GROWTH Summit promises to host marquee brands like GMG, DP World, OSN+, Geekay Group, RedTag, Sharjah Corp, Shahid.net, Astra tech, Lals Group, Almosafer, and many others.Building long-lasting customer relationships and sustainable growth is the biggest growth lever. And with this invite-only event, MoEngage aims to bring in leaders who will share their experiences, discuss actionable strategies, and showcase real-world frameworks they have used to drive meaningful engagement and growth.The event will feature various panel discussions, fireside chats, customer growth stories, and intuitive product announcements that will encourage the marketing fraternity to look towards innovative ways of engaging with customers.What makes #GROWTH Summit Special?All Brands Under One Roof: Get a chance to interact with professionals from brands across verticals like Retail, E-commerce, BFSI, Telecom, Travel, Media, Healthcare and many more.Product, Features and More: Get latest updates on features that are revolutionizing customer engagement like Outbound Segment, Website Personalization, Inform, OSM Pro and Flows.Interactive Panel and Fireside Chats: Listen to seasoned professionals from various B2C brands as they share their experience across engagement, retention, and personalization.A True Networking Event: Meet and greet your peers and get a chance to discuss challenges and solutions around customer engagement with marketing leaders over a sumptuous meal.A few of the panelists, amongst others attending the Summit are:Pallav Singhvi, VP Consumer Business - Seera GroupHitesh Malhotra, VP Marketing - DamacRichard Quipp, Engagement Director, The ENTERTAINERNuran Mekky, Group Head of CVM Operations and Customer Experience, Gargash GroupMilica Smudja, Head of Marketing - Landmark LeisureNilanjana Chaterjee, Data & Analytics Director - AlamarTariq Jaser, Co- founder and Head of marketing - myco.ioIshan Singh, Director - Engagement and Retention - OSN+Dharmendra Mehta, Business Head - E-Commerce - Lal's GroupDebleena Ghosh, Head of CRM - GMGVinod Nagar, Head of Growth, Marketing & CX - PayitSami Skaff - Product Head | Customer Experience - AWRostamaniBilal Adham, Director of Digital - DP WorldHammad Khan, Head of Digital - Geekay GroupOwais Khan,VP Marketing - UdrivePuneet Mishra, Head of E-commerce, Redtag“In the last couple of years, we have seen marketers coming together as a community to solve the major engagement challenges. To encourage and contribute to these communities, we are back with our 2nd edition of Dubai Summit. #GROWTH Community is a platform to foster mutual learning and problem-solving among marketers and product owners. After seeing great reception from the community across 4 continents, with 10,000+ attendees, more than 500 speakers, and over 100 curated sessions, it gives us immense pleasure to host the event in the heart of UAE," said Raviteja Dodda, CEO, MoEngage.

Riyadh: Karaz Linen, Saudi Arabia’s premium bedding and home products brand, has partnered with MoEngage, an insights-led customer engagement platform for engaging and retargeting customers.Founded in 2010, the bed and bath brand currently operates 24 stores across the Kingdom of Saudi Arabia. Post providing an excellent in-store customer experience, Karaz Linen has also shifted its operations online.The brands plan to leverage MoEngage’s capabilities to collect data from its physical stores and online to provide a true omnichannel experience to its customers, which previously they were not able to achieve.“With presence across physical and online, we faced major challenges in collecting data under one place. Using MoEngage, we plan to curate all the data related to a customer to better personalize our offerings. Additionally, MoEngage will also help us in driving the communication”, said Abdulaziz Arjah, e-commerce Manager at Karaz Linen.Karaz Linen also plans to leverage the smart recommendations feature of MoEngage to understand the best time to send and the best channel to utilize for all the communications. Additionally, MoEngage will also assist Karaz Linen in understanding the customer journey flow and provide insights into the interaction that each customer is having, online and offline.Speaking about the partnership, Sweta Duseja, Director of Customer Success at MoEngage, said, “We are elated to welcome Karaz Linen as part of the MoEngage family. As a brand, Karaz Linen has always kept customers at heart and we are more than happy to support them in their journey of elevating customer experience and satisfaction”.Karaz Linen joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

myco, a web3 video streaming, funding, production, and distribution platform, announced a partnership with MoEngage, a leading customer engagement platform. The partnership aims to enhance myco's viewer and creator engagement by leveraging MoEngage's insights-led platform, which includes push notifications as a channel.myco empowers viewers and creators in a fully decentralized video ecosystem with live monetization, crowdfunding, gating NFTs and fractional ownership of content. myco also pioneers an elevated content experience through the creation of the Cineverse (cinema in the metaverse). In the past year, myco has seeded, funded, and curated more than 40 film & TV productions through its self-sustaining ecosystem."myco's mission is to empower viewers by providing them with a decentralized and fair ecosystem for content creation and consumption. Our partnership with MoEngage allows us to take this mission to the next level by enabling first-party data and providing a level of personalization that is unmatched in the industry." said Tariq Jaser - Digital Marketing Manager at myco.MoEngage's insights-led customer engagement platform will allow myco to better understand its audience, their preferences and behavior and deliver tailored content that meets their needs. This not only enhances the viewer and creator experience but also allows myco to continue to innovate and push the boundaries of what is possible in the video streaming industry.“myco is revolutionizing the content industry by providing power to the viewers and creators alike through their decentralized and fair ecosystem for content creation and consumption. Their innovative use of blockchain technology to empower all stakeholders in the ecosystem is truly groundbreaking. We are excited to partner with myco and be a part of this revolution, helping them to enhance viewer and creator engagement through our platform and continue to push the boundaries of what is possible in the content industry.” said Sweta Duseja, Director of Customer Success, at MoEngage.myco joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods, and many more, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

Authored By Raviteja Dodda, CEO & Co-Founder, MoEngageConsumers across the MEA region effortlessly converted into digital shoppers during the pandemic buying groceries, personal care and household supplies from the comfort of their homes. Reports say that around 91% of customers in the Middle East and North Africa region have become digital converts and the trend is expected to continue. Predictions say that MEA’s e-commerce sales was $50bn in 2022, up from $32 billion in 2021. Latest estimates from Redseer say that the total MEA e-commerce market size will be worth US$100 billion in 2023. Good news all around for digital marketers in the MEA region. But sheathed inside are hitches like prevailing complexities related to integration of data and insights into consumer behavior. Because what started as a comfort has become a convenience for customers and a requisite for successful businesses. The dynamics of online business are changing drastically and marketing teams are keeping pace to keep a steady handle on the transforming customer, their demands and the competitive landscape. Marketers have to move away from making business decisions based on current campaigns and instead take an analytics-driven approach. This automatically routes them on a better engagement course with their customer throughout the purchase journeys. For this, they need to get the right information at the right time from colossal mines of data, which can only be done with an advanced high-quality marketing platform. Recognizing the big data flawAlthough marketers are flooded with several marketing platforms, most of them come with limitations, like failure to measure current campaigns or working in siloes. They merely skim through huge amounts of data, lack in analytics-based insights; completely missing out on catching consumer shopping behavior in real time. The result is that brands are stuck with not-so-clean data like outdated buyer information and preferences. What they actually need to do is create campaigns based on data and not create data based on campaigns. Digital marketing platforms should not limit themselves to measuring digital marketing campaigns. They should provide brands with accurate insights and profitable recommendations. The need of the hour is an all-in-one digital marketing platform that can help them analyze and plan for marketing campaigns across all mediums to gain the greatest marketing efficiency and effectiveness.  The reason for this is simple: customers now want to be met where they are and they will not move to meet the brand. So there should as many different engagement strategies as there are customers. All this is possible only with an integrated marketing technology stack that comes with a bag of tools that fosters personalized engagement.Getting proactive about insights and analyticsMarketing analytics platforms serve as customer experience report cards for brands as they indicate which marketing campaigns are getting the maximum results and how to go about with course correction. Analytics also ensure that consumers get to see a greater number of targeted and personalized ads that fulfil their specific needs and interests, rather than a one-size-fits-all communication that tends to annoy.With the use of a marketing analytics platform, for example, businesses can track the engagement rates on all channels and identify the exact time when there is a drop off or a sudden customer interest in their brands. Insights based on these analytics tells businesses how customers are responding to the content put out by businesses. It educates brands on what type of content attract customers, when do they get interested in brands and when do they drop out and leave for a competitor. All this information should guide marketers toward future marketing and content strategies, increase efficiency of their ad spends and test the viability of new products, channels and markets. They can get this from platforms that can leverage unified marketing data from across various channels and campaigns and simplify analysis. Get a tech stack where platforms talk to one anotherA smart marketing tech stack is an integrated tool that gives marketers insights not just from a single team or function, but offers a holistic approach to customer engagement. It doesn’t just answer the what of the customer behaviour, but also how, when, where and why. This information supports marketers in deciding which plans work for them and which do not, and more important, switch to Plan B or C before any mishaps occur.Consistency across channelsAnalytics and insights built into a smart platform help brands give a consistent narrative across all channels. For example, a brand recall is reinforced if the same message is beamed across social media, TV or websites giving an omni-channel experience to the customer. Unique customer experiencesIntegrated tech stacks offer customer experiences that are unique; whether it’s through an app notification, website messaging, emails or SMS. They start conversations that convert to sales.  Engagement with analytics is the new way forwardCustomer data doesn’t do much when it’s siloed in different locations. Smart marketing platforms unify data from different channels to build a 360-degree view of every single customer. Teams are therefore looking for an integrated martech stack so they do not waste time hopping between tools or wasting time seeking information from other functions or teams. These tech stacks inherently enable all platforms to talk to one another and lead the customer through the channel they want. Smart martech platforms do not just give huge amounts of data that make marketers busy. Instead, they free up marketers’ time as they make efficient use of marketing data. They understand their customers better and create and target campaigns based on the insights that come from the platforms, thus leading to more leads and converts for their brands. 

MoEngage, a customer engagement platform, has released a “State of Personalization Report” covering how retail brands in the Middle East and Africa can use the power of personalization in their email communication to enhance their engagement metrics.Customer expectations have been ever-evolving, and there is a visible shift in their shopping/buying behavior. Almost 52% of consumers prefer buying groceries online, and 90% of consumers will continue to shop online.Therefore, it becomes imperative for brands to understand the consumer trends and act accordingly. Additionally, as interactions become frequent, brands will move beyond first name personalization and dig deeper into their data pool to identify insights to drive communications.To supplement the above points, this well-timed report also highlights how marketers and brands are responding to this ever-changing customer demand with focus on personalization. MoEngage took a survey of 1000+ executives from the region to understand the investment trends in the martech stack.Some of the key findings from the survey are:52% of brands are investing more in their martech stack to drive personalization66% of marketers are looking towards enhancing their email personalization capabilitiesWhile email remains the most frequently used touch point, social media is catching up.The highlight section of the report includes two use cases of personalized emails from the region. Across both instances, brands witness higher engagement rates, with better open rates (85% increase) and higher CVR (~2X).This ultimately reflects the fact that customers respond to messages or communications specifically tailored for them. In order to stay relevant today, brands will need to indulge in event based personalization or user based personalization or an amalgamation of both to drive high engagement metrics.Commenting on the relevance of the report, Kunal Badiani, Regional Head, MEA, MoEngage, said: “As digital touchpoints evolve and physical touchpoints rejuvenate, personalization will become mainstream. Brands will need to look at the data and focus towards the insights-led personalized engagement to stay relevant during these times.