Santra partners with MoEngage to elevate customer engagement

MoEngage, a marketing automation and customer engagement platform today announced that Santra, a UAE-based solution provider to home business owners, will use MoEngage’s technology platform to drive personalized real-time customer engagement and increase marketing efficiency. Founded in 2022, Santra is an aggregator of the most talented home chefs in the UAE. With over 30k+ active installs on the app, 33K+ installs on iOS, and 15k+ installs on Android in the past two years, the brand has been able to empower women entrepreneurs and home chefs. Santra will use MoEngage’s capabilities for:Retaining the acquired customers with insightful and personalized engagementSending real-time and relevant communication to customers based on their journey and behavior.“We are not only automating marketing tasks, we are shaping personalized journeys that forge genuine connections. MoEngage serves as the foundational layer in our marketing strategy, empowering us to deeply understand our audience, customize messaging, and execute impactful campaigns seamlessly”, Mustafa Alelayawi, Co-Founder and Managing Director at SantraUsing MoEngage, the Dubai-based brand will automate all campaigns, thus saving significant man-hours. Santra will also start using Journeys (Flows) and WhatsApp for better customer engagement.“Santra is a powerful app enabling entrepreneurs and we are very happy to help them in doing so by providing a superior customer experience,” said Sweta Duseja, Director of Customer Success, Middle East, MoEngage.Santra joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. About MoEngageMoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Azadea, Jazeera Airways, The Entertainer, Batelco, Landmark Group, and Alamar Foods. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

Batelco is Touchdown Middle East’s Diamond sponsor

Manama, Kingdom of Bahrain – Touchdown Middle East the GCC region’s first annual conference for the data centre industry, has today announced that Batelco, part of the Beyon Group, has joined the event as its premier Diamond Sponsor.Developed in partnership with the Gulf Data Centre Association (GDCA) and Kickstart Europe, Touchdown Middle East will take place on the 21st and 22nd November 2023, at Al Dana Hall, Gulf Hotel, Kingdom of Bahrain. The event will bring together data centre industry leaders, C-level executives, critical decision-makers, trailblazing operators, industry influencers and more from across the Middle East for two days of industry insights and networking opportunities.“We are delighted to have Batelco join the inaugural Touchdown Middle East as our Diamond Sponsor, bringing its prestige and reputation as one of the GCC’s leading telecoms company to this first of its kind event,” said Henry Sutton, Founder of the GDCA and Touchdown Middle East. “Batelco is a huge proponent for change and innovation in the GCC digital infrastructure space, and with its support, we look forward to attendees of Touchdown being able to share and learn best practice expertise and gain invaluable knowledge as the industry picks up significant traction in the region.”Batelco Chief Operations Officer, Maitham Abdulla said, “We are delighted to be the Diamond Sponsor of the first Touchdown Middle East Conference and we look forward to meeting our industry peers as well as fostering new connections with potential partners and clients at the event.““The need and demand for reliable, world-class Data Centre facilities for the public and private sector has grown enormously in recent years and having this opportunity to gather industry experts under one roof will enable an invaluable exchange of knowledge and discussion on the latest industry trends. Such events are very important as they enable organizations to stay ahead of the latest digital developments, especially within the data management field.“Moreover, senior members of Batelco’s Global Business Team and Enterprise Team will also be joining Touchdown Middle East as expert Speakers.

Batelco launches mobile peering in the MENA region

Manama, Bahrain: Batelco, part of the Beyon Group, announces its latest service “Mobile Peering” which is available on Manama IX (MN-IX) for members of the platform. Batelco is the first in the MENA region to offer a Mobile Peering service, which is an open interconnecting solution, enabling mobile operators and Internet Packet Exchange (IPX) providers to securely exchange their global mobile roaming data.The many benefits of this service include enhanced network efficiency and reduced latency by establishing direct connections between mobile providers on MN-IX. Exchanging mobile traffic directly with other mobile networks results in a better roaming experience for the mobile operators’ end users. Additionally, the mobile peering service eliminates the need to pay a third party to carry mobile data traffic, hence reducing overall costs, which can be passed on to the end-users, leading to more competitive mobile roaming data plans.Batelco continuously aims to diversify and add services to its portfolio, to offer their customers a suite of services that caters to their evolving needs. Batelco’s vision behind Manama-IX is to be the leading IX in the MENA region and to contribute towards the development of Internet connectivity services across the region.

Batelco launches OneOffice solution

Dubai : Manama, Bahrain: Batelco, part of the Beyon Group, launched Batelco OneOffice, a cloud-based suite that includes essential productivity tools to support the needs of a busy office team, through a secure, easy-to-use and cost-effective platform.                 Batelco OneOffice offers online apps such as document editing and sharing, project management, secure email, real-time video calls and team chats. It also features live collaboration with team members and partners, as well as next-generation AI tools to streamline daily operations for businesses. Furthermore, a key differentiator is that each business will benefit from having a separate application sandbox, which means that they will have their own dedicated and independent storage on the cloud platform. Customers will have access to features and functionalities similar to any other online collaboration tool, but at an affordable price with higher security.Two competitively priced packages are available, basic and advance, with the advance package including additional benefits such as automated backups, long-term data retention, and 1TB cloud storage. By using Batelco OneOffice, customers can secure and access their data anywhere, optimize operations, while simultaneously reducing costs and improving communications.Batelco General Manager Enterprise, Abdulla Danesh said, “We are delighted to introduce Batelco OneOffice productivity suite, as we continually look for opportunities to expand our support towards the SME sector and diversify our product portfolio to cater to the different needs of their businesses.”“Batelco OneOffice is a highly secure platform that includes integral applications and tools for all types of businesses. The solution was designed to support businesses to run smoothly with more efficient operations at a great price point. Businesses, regardless of size, can excel by using modern-day digital tools, and here at Batelco we strive to provide just that,” Mr. Danesh added

Batelco rated best customer experience in Bahrain

Batelco, part of the Beyon Group, has achieved the highest scores according to the Bahrain Telecommunications Regulatory Authority (TRA) Consumer Experience Report for 2022. The report, which is the TRA’s first annual satisfaction comparison report, measures consumer and corporate customers satisfaction levels, with their Mobile, Broadband and Fixed provider. For consumer Mobile services, Batelco achieved the highest scores in 9 out of 15 areas of satisfaction including overall satisfaction, network and voice quality experience, speed of mobile Internet, data quality experience and both outdoor & indoor network experience.Batelco was also ranked as the best performing Broadband network operator by Bahrain’s consumers, scoring ‘delighted’ across 10 out of 13 areas, including overall satisfaction, service network experience, and connection speed.(The table above shows the top-scoring broadband network providers as per the TRA Consumer Experience Report 2022)For corporate customers, Batelco was also ranked as the top-performing mobile network operator scoring the highest in areas that include overall satisfaction, overall service experience, network coverage, and voice quality experience.Commenting on this achievement, Batelco Chief Operating Officer, Maitham Abdulla said, “We are proud to have received these high rankings in the Bahrain TRA’s Consumer Experience Report based on our services and delivery to both consumers and corporate customers.”“We greatly appreciate the trust our customers place in us and thank them for their loyalty to Batelco. We are committed to continuing with our efforts to exceed our customers’ expectations though the delivery of exceptional experiences that differentiates us from our competitors.”The report is in line with the TRA's goals to ensure consumer transparency and is aimed at helping customers to make informed decisions when choosing the provider that best suits their needs. By comparing the performance of Bahrain's telecom providers from the consumers' perspective, the report allows customers to look beyond price and consider such areas as service experience, complaints handling and shop experience.