MoEngage, a marketing automation and customer engagement platform today announced that Santra, a UAE-based solution provider to home business owners, will use MoEngage’s technology platform to drive personalized real-time customer engagement and increase marketing efficiency. Founded in 2022, Santra is an aggregator of the most talented home chefs in the UAE. With over 30k+ active installs on the app, 33K+ installs on iOS, and 15k+ installs on Android in the past two years, the brand has been able to empower women entrepreneurs and home chefs. Santra will use MoEngage’s capabilities for:Retaining the acquired customers with insightful and personalized engagementSending real-time and relevant communication to customers based on their journey and behavior.“We are not only automating marketing tasks, we are shaping personalized journeys that forge genuine connections. MoEngage serves as the foundational layer in our marketing strategy, empowering us to deeply understand our audience, customize messaging, and execute impactful campaigns seamlessly”, Mustafa Alelayawi, Co-Founder and Managing Director at SantraUsing MoEngage, the Dubai-based brand will automate all campaigns, thus saving significant man-hours. Santra will also start using Journeys (Flows) and WhatsApp for better customer engagement.“Santra is a powerful app enabling entrepreneurs and we are very happy to help them in doing so by providing a superior customer experience,” said Sweta Duseja, Director of Customer Success, Middle East, MoEngage.Santra joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. About MoEngageMoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Azadea, Jazeera Airways, The Entertainer, Batelco, Landmark Group, and Alamar Foods. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

Rayna Tours, the leading tour operator in UAE, has partnered with MoEngage, a marketing automation and customer engagement platform.Founded in 2006, Rayna Tours primarily focuses on serving the UAE as its primary market, with secondary markets including India, GCC countries, the USA, the UK, Europe, and Canada.With this new partnership, the leading tour operator plans to leverage data-driven insights for personalized customer engagement, improve user experiences, and boost loyalty.“Travel is a significant investment, and travellers seek confidence in their choices. Meaningful engagement, with personalized interactions and transparent information, builds trust. Engaging customers throughout their journey ensures their needs are met, leading to satisfaction, return bookings, and referrals. This is where we think our partnership with MoEngage will be fruitful”, said Rajkumar Gaikwad, Business Head, Rayna Tours.Using MoEngage’s intelligent platform, Rayna Tours aims to increase customer retention, drive higher booking conversion rates, and ultimately boost revenue. “Our experience with MoEngage has been positive, empowering us to optimize engagement strategies and drive better outcomes in the travel industry. By leveraging MoEngage's insights and engagement capabilities, we anticipate a measurable impact on our bottom line”, said Rajkumar, Business Head, Rayna Tours.“We are stoked to be the proud partners of Rayna Tours. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage.Rayna Tours joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

CarSwitch, the leading UAE site for buying and selling used cars, has partnered with MoEngage, a marketing automation and customer engagement platform and e-CENS.Operating in both UAE and KSA, the brand is a perfect bridge between sellers who are looking to sell their cars conveniently and buyers who prefer not to visit showrooms in search of cars physically.Speaking about the customer engagement challenges, Mohammad Ali Raahim, Head of Product at CarSwitch, said, “There were few challenges that we encountered while building our engagement frameworks. Data analysis, engaging the right channel, personalization at scale and relevant content are some of them. This is where we think MoEngage, along with e-CENS fits perfectly well into our system.”Using MoEngage, the car-selling platform will offload journeys that have been built on their own tech stack onto MoEngage to focus more on maintaining and analyzing these journeys. Additionally, the brand will also identify and capitalize on new opportunities to engage customers at the right time, through the right channels with content that they would care about, with MoEngage’s engagement platform.“In the age of online reviews and social media, our reputation is critical. Meaningful customer engagement helps us manage our online reputation effectively. While our ultimate goal is to increase the number of cars we sell, we want to excel in customer engagement. With MoEngage and e-cens, our experience so far has been great. Hoping for more of the same after we launch the integration.”, said Mohammad Ali Raahim, Head of Product at CarSwitch“We are delighted to onboard CarSwitch as part of our MoEngage family. They have been constantly focusing on providing a supreme customer experience, and we are ecstatic to be a part of their journey”, said Sweta Duseja, Director of Customer Success at MEA, MoEngage.Building a long-lasting relationship with customers is essential for businesses to increase their ROI. That's why we use MoEngage for our clients. Their marketing automation makes targeting and optimizing messaging easier, helping businesses build a loyal customer base, thus increasing their ROI”, said Bashar Hafez, Co-Founder and Managing Director at e-CENS.CarSwitch joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

Mazadak, a Riyadh-based auction application known for its exceptional service to both sellers and buyers, has announced its strategic partnership with MoEngage, a renowned marketing automation and customer engagement platform.Currently, the social commerce brand caters to an audience inclined towards luxury items like cars, watches, jewelry, and even jets. Moving forward, Mazadak will branch out into more categories like NFTs and real estate to address different segments. MoEngage aims to help Mazadak in engaging with both segments.Ayman Alkhalili, the Marketing Director at Mazadak, expressed his optimism about the partnership, saying, "While we have been serving a specific segment of individuals and B2B clients, our vision is to broaden our horizons and provide diverse options for all. We are committed to addressing key challenges such as personalized communication and delivering the right message to the right audience based on their preferences. This is where we believe MoEngage can play a pivotal role."MoEngage will also help Mazadak in tracking the behavior of the customer. By gaining insights from different customers, the auction app will be able to create accurate segments, leading to better engagement and higher conversions.Following the integration phase, Mazadak is gearing up to implement the RFM method and other data analytics techniques to gain deeper insights into customer preferences.Regarding the seamless integration, Ayman Alkhalili, Marketing Director at Mazadak, remarked, "The transition to MoEngage has proceeded smoothly and systematically. We are well on track to complete the onboarding process by September."“We are stoked to be the proud partners of Mazadak. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage.Mazadak joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

KSA: Alamar Foods, a Saudi-based leading Quick Service Restaurant (QSR) operator has partnered with MoEngage, a marketing automation and customer engagement platform to drive personalized communication with its customers.Alamar is pursuing an omnichannel strategy with a customer centric approach “In our endeavor towards direct marketing, engaging, and rewarding our customers based on their individual preferences, we have tied up with MoEngage. Through this program we aim to positively influence our customers' loyalty with the brands we operate in the Region”, said Shobhit Tandon, Group Chief Digital and Technology Officer, Alamar Foods. To achieve this and analyze the impact of personalized communication, Alamar Foods will leverage MoEngage’s capabilities as a centralized customer engagement system for all communications. Furthermore, the brand will also leverage MoEngage’s capabilities to identify key customer segments that require dedicated action.“We are ecstatic to partner with Alamar Foods and help them in their efforts to drive customer engagement with personalization. In today’s day and age, customer engagement and personalization has become a must-have attribute and Alamar Foods has been focusing on it from day zero”, said Sweta Duseja, Director of Customer Success, MoEngage.

KSA: Saudi Arabia’s leading travel company Almosafer (part of Seera Group), has partnered with MoEngage, a marketing automation and customer engagement platform, to drive meaningful engagement with its travellers using an insights-led strategy.Founded in 2012, Almosafer’s consumer travel platform offers travelers seamless experiences for domestic and international travel bookings through its omnichannel offerings. Currently catering to KSA and other GCC audiences, the brand will leverage MoEngage’s platform to create personalized messaging, ensuring continuous customer engagement at the right place and time.“We understand the importance of trust when it comes to booking travel services. Our customers can rely on us to deliver on our promises, ensuring they receive the services they booked with confidence and peace of mind. Additionally, we also realize the research that goes behind booking a service, and we intend to provide assistance there as well with the help of MoEngage”, said Pallav Singhvi, VP Consumer Travel - Almosafer.Apart from meaningful customer engagement, Almosafer will leverage MoEngage’s capabilities, such as advanced segmentation, automation, and personalization capabilities. This will enable the brand to craft highly relevant and impactful campaigns whilst delivering the right messages to the right customers, maximizing the effectiveness of engagement efforts.Almosafer joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.“We are excited to join hands with a leading brand that focuses on engagement across the customer journey lifecycle. Establishing a sound customer customer engagement strategy can lead to a long-term relationship and MoEngage will be more than happy to assist Almosafer in doing so”, said Sweta Duseja, Director of Customer Success, META - MoEngage.