https://adgully.me/post/6031/santra-partners-with-moengage-to-elevate-customer-engagement

Santra partners with MoEngage to elevate customer engagement

MoEngage, a marketing automation and customer engagement platform today announced that Santra, a UAE-based solution provider to home business owners, will use MoEngage’s technology platform to drive personalized real-time customer engagement and increase marketing efficiency. Founded in 2022, Santra is an aggregator of the most talented home chefs in the UAE. With over 30k+ active installs on the app, 33K+ installs on iOS, and 15k+ installs on Android in the past two years, the brand has been able to empower women entrepreneurs and home chefs. Santra will use MoEngage’s capabilities for:Retaining the acquired customers with insightful and personalized engagementSending real-time and relevant communication to customers based on their journey and behavior.“We are not only automating marketing tasks, we are shaping personalized journeys that forge genuine connections. MoEngage serves as the foundational layer in our marketing strategy, empowering us to deeply understand our audience, customize messaging, and execute impactful campaigns seamlessly”, Mustafa Alelayawi, Co-Founder and Managing Director at SantraUsing MoEngage, the Dubai-based brand will automate all campaigns, thus saving significant man-hours. Santra will also start using Journeys (Flows) and WhatsApp for better customer engagement.“Santra is a powerful app enabling entrepreneurs and we are very happy to help them in doing so by providing a superior customer experience,” said Sweta Duseja, Director of Customer Success, Middle East, MoEngage.Santra joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. About MoEngageMoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Azadea, Jazeera Airways, The Entertainer, Batelco, Landmark Group, and Alamar Foods. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 
https://adgully.me/post/5961/homzmart-partners-with-moengage-to-engage-with-customers

Homzmart partners with MoEngage to engage with Customers

Cairo-based online furniture marketplace Homzmart has partnered with MoEngage, a marketing automation and customer engagement platform, to drive engagement at the right time and place for the right customers.Founded in 2020, the E-commerce platform sells home furniture, home décor, lighting, and home supplies through a visualized community. It will leverage various capabilities of MoEngage, like segmentation, analytics, and omnichannel communication orchestration. With MoEngage, the brand plans to overcome challenges like manual efforts, creating onboarding and cart abandonment journeys. Most importantly, they will use MoEngage to build journeys for “anonymous to known users”.“Our partnership with MoEngage is a significant step forward in achieving our customer-centric vision," says Karim Ahmed, Group CMO at Homzmart. "By leveraging MoEngage's powerful engagement platform, we'll gain deeper customer insights and deliver the personalized experiences our customers are expecting.”Additionally, for real-time customer engagement and 1:1 personalization, the brand plans to leverage the website personalization capabilities of MoEngage. Furthermore, to reduce its manual efforts, Homzmart will explore the AI capabilities of MoEngage for deep segmentation and personalization.Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI. The online furniture brand explored and compared various vendors, but they chose MoEngage as the platform based on the depth of segmentation, transparency, and flexibility of the platform.Another factor that helped them narrow down the list was the local expertise that MoEngage inherited and an understanding of regional nuances and challenges.“We are excited to partner with one of the leading players in the online furniture and home decor space. Homzmart has remained laser-focused on customer engagement with personalization and we are happy to assist them in this steadfast endeavor to unlock the next phase of engagement with insights-led personalization,” said Kunal Badiani, Regional VP Sales at MoEngage.Homzmart joins the growing list of 1500+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Sympl, Apparel Group, Airtel, Ola, Nexta, Oyo, Orcas, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 
https://adgully.me/post/5152/mashreq-launches-new-mobile-app-for-superior-digital-experience

Mashreq Launches New Mobile App for Superior Digital Experience

Mashreq, one of the leading financial institutions in the MENA region, announced the launch of its innovative mobile app, Mashreq UAE, aimed at providing a superior digital experience for its customers. This cutting-edge solution represents a significant leap in mobile banking, merging the Mashreq app with the Mashreq NEO app to deliver a unified, single-login platform. This consolidation allows customers to view all their financial relationships across products and services, enhancing convenience and simplifying their banking experience.The newly enhanced Mashreq NEO experience offered through the Mashreq UAE app, has been specifically designed with the customer in mind, offering a personalized experience with features like tailor-made offers for credit and debit cards visible on the app dashboard. The app's simpler branding is aimed at providing a consistent experience across different customer segments and variants, truly embodying the essence of intuitive customer focus.Fernando Morillo, Group Head of Retail Banking, Mashreq, said:“Banks that are focused on enhancing their digital infrastructure are set to see a dramatic spike in engagement, thanks to a consumer base that is evolving to be more tech-savvy, seeking convenience, simplicity and personalization. As one of the leading financial institutions in the region, Mashreq has had a history of going beyond just offering new products and services, which has enabled us to pioneer the best-in-class experiences that benefit our customers. Because of the demonstrated success of our digital banking platforms in the UAE and other global markets, we have undertaken expansion to new markets, such as Egypt, Pakistan, and scaling up our presence in the GCC. The new, supercharged Mashreq NEO experience we have introduced through this launch, is yet another incredible milestone in our journey to creating truly game-changing digital experiences for our customers.”Radu Topliceanu, Head of NEO and Personal Banking, Mashreq, said:“As we embrace the future of banking, the revamped Mashreq NEO experience is more than just a technological advancement. It is a strategic pivot towards fully integrated, customer-centric digital experiences. The app is not only a gateway to efficient and secure banking but also a reflection of our commitment to understanding and addressing the unique financial needs of our customers. We are redefining the standards of digital banking, ensuring that every interaction is personalized, secure, and above all, effortlessly intuitive. Our aim is to not only meet but exceed the expectations of our digitally-savvy customers, making Mashreq the go-to bank for innovative and reliable digital banking services.”The app is particularly designed for the digitally connected consumer and busy professionals who manage their finances on the go. It offers existing Mashreq customers a consolidated view of their relationships with the bank, a single login for ease of use, and a personalized experience. The app’s 24/7 customer service via the Digital Chatbot – Mashreq Virtual Assistant is a highlight, offering instant support and transaction management. Customers who are new to the bank will benefit from a 100% digital onboarding journey, allowing them to open an account quickly and securely with just a face scan. This biometric face validation provides a fast, secure, and streamlined process, making decision-making simpler for the customers.In terms of growth and engagement, the launch of the Mashreq UAE app is anticipated to significantly boost user engagement rates. The bank forecasts considerable increases in these areas, showcasing the app's potential to transform the digital banking experience for its users. These enhancements align with Mashreq's vision for the app over the coming years, aiming to onboard all customers digitally, offer a comprehensive range of services, and establish itself as the most rewarding banking app in the market.
https://adgully.me/post/5091/mashreq-launches-new-mobile-app-for-superior-digital-experience

Mashreq launches new mobile app for superior digital experience

Mashreq, one of the leading financial institutions in the MENA region, announced the launch of its innovative mobile app, Mashreq UAE, aimed at providing a superior digital experience for its customers. This cutting-edge solution represents a significant leap in mobile banking, merging the Mashreq app with the Mashreq NEO app to deliver a unified, single-login platform. This consolidation allows customers to view all their financial relationships across products and services, enhancing convenience and simplifying their banking experience.The newly enhanced Mashreq NEO experience offered through the Mashreq UAE app, has been specifically designed with the customer in mind, offering a personalized experience with features like tailor-made offers for credit and debit cards visible on the app dashboard. The app's simpler branding is aimed at providing a consistent experience across different customer segments and variants, truly embodying the essence of intuitive customer focus.Fernando Morillo, Group Head of Retail Banking, Mashreq, said, “Banks that are focused on enhancing their digital infrastructure are set to see a dramatic spike in engagement, thanks to a consumer base that is evolving to be more tech-savvy, seeking convenience, simplicity and personalization. As one of the leading financial institutions in the region, Mashreq has had a history of going beyond just offering new products and services, which has enabled us to pioneer the best-in-class experiences that benefit our customers. Because of the demonstrated success of our digital banking platforms in the UAE and other global markets, we have undertaken expansion to new markets, such as Egypt, Pakistan, and scaling up our presence in the GCC. The new, supercharged Mashreq NEO experience we have introduced through this launch, is yet another incredible milestone in our journey to creating truly game-changing digital experiences for our customers.”Radu Topliceanu, Head of NEO and Personal Banking, Mashreq, said “As we embrace the future of banking, the revamped Mashreq NEO experience is more than just a technological advancement. It is a strategic pivot towards fully integrated, customer-centric digital experiences. The app is not only a gateway to efficient and secure banking but also a reflection of our commitment to understanding and addressing the unique financial needs of our customers. We are redefining the standards of digital banking, ensuring that every interaction is personalized, secure, and above all, effortlessly intuitive. Our aim is to not only meet but exceed the expectations of our digitally-savvy customers, making Mashreq the go-to bank for innovative and reliable digital banking services.”The app is particularly designed for the digitally connected consumer and busy professionals who manage their finances on the go. It offers existing Mashreq customers a consolidated view of their relationships with the bank, a single login for ease of use, and a personalized experience. The app’s 24/7 customer service via the Digital Chatbot – Mashreq Virtual Assistant is a highlight, offering instant support and transaction management. Customers who are new to the bank will benefit from a 100% digital onboarding journey, allowing them to open an account quickly and securely with just a face scan. This biometric face validation provides a fast, secure, and streamlined process, making decision-making simpler for the customers.In terms of growth and engagement, the launch of the Mashreq UAE app is anticipated to significantly boost user engagement rates. The bank forecasts considerable increases in these areas, showcasing the app's potential to transform the digital banking experience for its users. These enhancements align with Mashreq's vision for the app over the coming years, aiming to onboard all customers digitally, offer a comprehensive range of services, and establish itself as the most rewarding banking app in the market.
https://adgully.me/post/3067/mashreq-announces-appointment-of-norman-tambach-as-group-chief-financial-officer

Mashreq announces appointment of Norman Tambach as Group Chief Financial Officer

Mashreq, one of the leading financial institutions in the MENA region, is delighted to announce the appointment of Norman Tambach as its new Group Chief Financial Officer. In this pivotal role, Norman will play a crucial part in supporting the future vision of the bank in terms of developing and executing financial strategies that support the bank's strategic objectives, driving innovative and technology adoption, and process improvements within the finance and corporate affairs functions across the group.With an illustrious international career in banking and finance, Mr. Tambach brings a wealth of expertise encompassing an array of critical domains including strategic financial engineering, M&A, financial operations, regulatory governance, risk management, capital management and corporate tax planning. This is in addition to in-depth understanding of financial technologies, data analytics, and digital transformation.His distinguished background comprises several senior financial leadership roles, including his time at the publicly listed global bank ING, which he joined in 2013 as Group Controller and Head of Finance. Norman became the Chief Financial Officer and Executive Board Member of ING Germany in 2019. Previously he held significant positions at KPMG in Belgium and the Netherlands.Commenting on the appointment, Ahmed Abdelaal, Group CEO of Mashreq, said: "It is with great pleasure that we welcome Norman to the Mashreq family. His extensive experience as a financial leader across multiple markets demonstrates a broad and deep knowledge of international challenges, opportunities, and the nature of a rapidly evolving financial landscape. His leadership will provide Mashreq with a clear direction in achieving its fundamental objectives of sustainable growth, fiscal stability, and robust protection for the bank and its shareholders.”Norman will take a leading role in the oversight of the Bank’s balance sheet, its financial reporting structure, and its interaction with multiple regulatory and tax jurisdictions. He will also play a central role in the continued digitization of the Bank’s financial operations, the efficacy of its reporting functions, and the professional development of a highly experienced finance team.Norman Tambach added: "I am excited to join Mashreq during such an exciting moment in its trajectory as a digital challenger bank with a fast-growing international presence. During a period of significant global geopolitical and economic uncertainty, I look forward to helping the Bank navigate challenges, exploit emerging opportunities, and maximize the Bank’s innate strengths as a leading player in the digital economy. I am committed to leveraging my expertise to provide robust leadership in the fiscal probity of the Bank’s operations, to protect the interests of its shareholders, clients, customers, and its wider impact on the economy.”A Dutch national, Norman holds a Master of Science in Accountancy from the Nyenrode Business University in the Netherlands and is a Certified Public Accountant.Mashreq welcomes Mr. Tambach to its leadership team, confident in his ability to steer the bank towards an even more robust and sustainable financial future.
https://adgully.me/post/1075/mashreq-signs-regional-sponsorship-deal-with-the-argentine-football-association

Mashreq signs regional sponsorship deal with the Argentine Football Association

Mashreq, a leading financial institution in the region headquartered in Dubai, becomes the new Regional Sponsor of the Argentinean National football team. Becoming in this way first regional bank sponsor for the Argentine National Football Team in Middle East & Egypt.The Argentine Football Association and Mashreq Bank have signed a Regional Sponsorship Agreement until the end of 2023. This results in Mashreq becoming the first and exclusive Regional Bank Sponsor for the Argentine National Football Team coinciding with the largest international football tournament FIFA World Cup Qatar 2022.Since the Argentine Football Association has landed in the Middle East, football fans all around the vibrant region are able to witness precious moments with the great Argentinean football players.Mashreq will be the ambassador of the Middle East and Egypt region for the Argentine national team. As part of the agreement, the bank will be launching official joint campaigns featuring the Argentine national team and will also have the team players starring in its promotional campaigns.The Argentine National Team holds a high status in the hearts of football fans in the region, and this agreement with Mashreq that kicks of today brings together two leading organizations collaborating to celebrate the passion for the sport.Claudio Fabian Tapia, President of AFA, said: “We are delighted to have Mashreq, one of the region’s oldest financial institutions, as the first regional sponsor for the Argentine Football Association during such a vital global football period. A true milestone has been achieved for the international expansion of AFA, opening new opportunities with a prominent bank like Mashreq. This agreement allows our Association to consolidate its global leadership position in the football environment. We welcome Mashreq as the first supporter bank in the Middle East and Egypt territory.”Ahmed Abdelaal, Group Chief Executive Officer of Mashreq, said: “Partnering with the Argentine Football Association during the 2022 FIFA World Cup provides us with an opportunity to be associated with one of the most popular and most followed sports in the world, by both men and women– and especially so with the World Cup being held here in the Arab world for the first time. For us, this partnership goes way beyond the World Cup, where our ultimate aim is to support sports around the region. Football is one of our region’s most important and exhilarating sports – one that inspires people of all generations and backgrounds, and that brings people together, and only football has this kind of power. Now, as we partner with one of the most successful and important teams in footballing history, we are trying to communicate with the greatest number of our existing and potential customers in a more immersive and emotional way and explore new territories that goes beyond traditional engagements through inspiring campaigns that will encourage them to Rise Every Day and realize their dreams and ambitions.”Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said: “This regional sponsorship with Mashreq is a reflection of the hard work of the Argentine Football Association in the global expansion of the AFA brand to new markets such as China, the Middle East and Egypt. We are pleased that Mashreq Bank has been chosen as our sponsor during the World Cup period and until the end of 2023. AFA and Mashreq will be jointly developing commercial and marketing campaigns that increase the synergy and power of our brands in the Middle East and Egypt markets. With this agreement with Mashreq we are entering a new and significant market with a leading brand.”