CarSwitch, the leading UAE site for buying and selling used cars, has partnered with MoEngage, a marketing automation and customer engagement platform and e-CENS.Operating in both UAE and KSA, the brand is a perfect bridge between sellers who are looking to sell their cars conveniently and buyers who prefer not to visit showrooms in search of cars physically.Speaking about the customer engagement challenges, Mohammad Ali Raahim, Head of Product at CarSwitch, said, “There were few challenges that we encountered while building our engagement frameworks. Data analysis, engaging the right channel, personalization at scale and relevant content are some of them. This is where we think MoEngage, along with e-CENS fits perfectly well into our system.”Using MoEngage, the car-selling platform will offload journeys that have been built on their own tech stack onto MoEngage to focus more on maintaining and analyzing these journeys. Additionally, the brand will also identify and capitalize on new opportunities to engage customers at the right time, through the right channels with content that they would care about, with MoEngage’s engagement platform.“In the age of online reviews and social media, our reputation is critical. Meaningful customer engagement helps us manage our online reputation effectively. While our ultimate goal is to increase the number of cars we sell, we want to excel in customer engagement. With MoEngage and e-cens, our experience so far has been great. Hoping for more of the same after we launch the integration.”, said Mohammad Ali Raahim, Head of Product at CarSwitch“We are delighted to onboard CarSwitch as part of our MoEngage family. They have been constantly focusing on providing a supreme customer experience, and we are ecstatic to be a part of their journey”, said Sweta Duseja, Director of Customer Success at MEA, MoEngage.Building a long-lasting relationship with customers is essential for businesses to increase their ROI. That's why we use MoEngage for our clients. Their marketing automation makes targeting and optimizing messaging easier, helping businesses build a loyal customer base, thus increasing their ROI”, said Bashar Hafez, Co-Founder and Managing Director at e-CENS.CarSwitch joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.