Riyadh Air and Artefact forge strategic partnership for AI solutions in aviation

Riyadh Air, Saudi Arabia’s digitally native, world-class airline and Artefact, a leading global consultancy in data and AI transformation services, have signed a strategic partnership aimed at revolutionising the aviation industry through AI applications. Utilising cutting edge cloud and AI technologies, the partnership will focus on building Riyadh Air’s data analytics platform and developing AI solutions across its main business and corporate functions.Through these AI solutions, Riyadh Air will be able to hyper-personalise its guest experience and elevate its guest service through intelligent channels, optimise its flight and ground operations through real-time data insights and predictions, and launch fit-for-purpose offerings of Air and non-Air products through highly efficient and targeted sales channels.Abe Dev, Vice President Digital & Innovation at Riyadh Air, added, "Our partnership with Artefact signifies Riyadh Air's dedication to leveraging cutting edge technologies to enhance guest experiences at every stage and every moment of their journey. This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering personalised, seamless digital-first experience to our guests ahead of our maiden flight in 2025."Commenting on the partnership, Rahul Arya, CEO and Managing Partner of Artefact MENA, said: "Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry. By combining Riyadh Air's forward-thinking approach with Artefact's expertise in data and AI solutions, we're poised to set new standards for innovation in the airline sector."Riyadh Air, set to make its maiden flight in 2025, is poised to revolutionise the future of air travel and exceed guests' expectations of their travel experience. With an unwavering dedication to cutting-edge thinking and innovation, Riyadh Air aims to set new standards in the industry, connecting the Kingdom to over 100 destinations worldwide. This initiative supports the ambitions of both the National Aviation Strategy and National Tourism Strategy, which aim to bring 330 million annual visitors to the Kingdom by 2030.

MoEngage & Artefact forge strategic alliance for data-driven engagement

MoEngage, an industry-leading, insights-led customer engagement platform, has announced a strategic partnership with Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services. This joint effort will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed. Artefact’s experience in data consulting, data marketing and digital marketing activation by helping thousands of clients across different industries combined with MoEngage’s AI-powered functionalities driven by the proprietary AI engine Sherpa and Merlin AI will empower brands optimize their usage of data to boost growth and optimize ROI.Artefact’s joint partnership with MoEngage offers consumer brands a unique opportunity to break free from data silos across teams. This unified approach to data analysis and data-informed decision-making, backed by AI-powered insights ensures brands get high ROI across their marketing activities. ‘At MoEngage, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI’, said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.Rahul Arya, CEO and Managing Partner of Artefact MENA, added: “This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.”