https://adgully.me/post/6090/the-apparel-group-launches-great-online-sale-in-dubai

The Apparel Group launches Great Online Sale in Dubai

The Apparel Group has launched its second Great Online Sale in Dubai, taking place from March 29th to March 31st, 2024. In partnership with the Dubai Festivals and Retail Establishment (DFRE), this year's sale builds on the tremendous success of last year's inaugural event and promises to elevate the online shopping experience with up to 80% off on favorite brands like: R&B, 6thStreet, Aldo, Crocs, Dune London, Rituals, Tommy Hilfiger, Steve Madden, Beverly Hills Polo Club and F5 Global. Shoppers can look forward to exclusive online offers across a broad array of products, just in time for the spring season refresh.Neeraj Teckchandani, CEO of Apparel Group, emphasizes the significance of this year's sale, stating: "The Great Online Sale 2024 represents not just a continuation of our pioneering efforts in the e-commerce domain but a strategic enhancement of our commitment to providing customers with the most rewarding shopping experiences. This campaign focus is to cater to our diverse customer base's needs and preference, offering exclusive online offers in time for their Eid shopping across our portfolio of brands. It's a testament to our ongoing pursuit of innovation and excellence in the ever-evolving retail landscape."This year's Great Online Sale features a spectacular lineup of offers, including:  R&B: Dive into a wide range of fashion items with discounts ranging from 30%-70% off, plus an additional 15% off.  6thStreet: Enjoy 30%-70% off on selected lines, with an extra 10% off (up to AED 100) on selected lines.  Dune London: Explore 30% to 50% off on selected lines, with additional discounts.  Crocs: Discover 30% to 50% off on selected lines, with additional discounts.  Aldo: Enjoy 30% to 50% off on selected lines, with additional discounts.  Rituals: Pamper yourself with 30% off on selected items, plus an extra 5% off.  Tommy Hilfiger: Refresh your wardrobe with 30%-50% off selected lines, plus an extra 25% off.  Steve Madden: Make a fashion statement with 40% - 80% off on selected items, plus an extra 10% Off.  Beverly Hills Polo Club: Enjoy 30% - 50% off on select styles, with additional discounts.  F5 Global: Uncover 30% - 70% off on select styles, with additional discounts.Apparel Group's dedicated platform, https://apparelglobal.com/en/great-online-sale/, serves as the gateway to all the exclusive deals, seamlessly redirecting shoppers to their favorite brand's e-commerce site for a smooth and integrated shopping experienceThis season, a citywide registration platform is introduced, offering exclusive additional discounts for the Great Online Sale. Shoppers who register at https://greatonlinesale.com will receive a unique code for further offers on top brands.
https://adgully.me/post/5675/she-rules-emirati-women-reshaping-the-uaes-business-landscape

She Rules! Emirati women reshaping the UAE’s business landscape

In recent years, the Middle East, especially the UAE, has seen a notable increase in entrepreneurial activity. Women entrepreneurs are becoming increasingly influential in driving innovation, economic growth, and social change in the region. These pioneering women are breaking barriers, challenging stereotypes, and reshaping the business landscape with their vision, determination, and leadership. Here, we highlight some of the most inspiring women entrepreneurs making their mark in the Emirates.According to a report by Wamda and Digital Digest, startups in the MENA region secured a notable $3 billion in funding throughout 2022. In October alone, investments soared to $646 million. Among these figures, the UAE emerged as a significant recipient, garnering $460 million, while Egypt and Saudi Arabia secured $113 million and $70 million, respectively.Despite the overall positive growth trajectory witnessed by businesses in the region, the scenario is starkly different for women-led startups. Shockingly, they only managed to secure a mere 0.06% of the total funding. In contrast, all-male-led companies received a staggering 99.47% of the overall investments, with startups boasting a blend of male and female founders capturing a meager 0.47% of the funding. This glaring gender disparity is reflective of broader global trends permeating all layers of the economic landscape.In spite of this gender disparity, still prevalent worldwide, Emirati women have emerged as winners in entrepreneurship. Over the past decade, the UAE has seen the rise of many women leaders who have successfully started and run their businesses. Let's delve into the stories of a few of these successful women who are inspiring millions of others to follow. However, this listicle includes just a few of the many women leaders in the UAE. Mona Ataya, founder, MumzworldMona Ataya is the visionary founder behind Mumzworld, the largest e-commerce platform for mothers, babies, and children in the UAE. Recognizing the need for a one-stop-shop catering to the needs of mothers, Ataya launched Mumzworld in 2011, offering a wide range of products and services tailored to the region's parenting community. Under her leadership, Mumzworld has experienced exponential growth, revolutionizing the way mothers shop for their children's essentials. Ataya's innovative approach, coupled with her dedication to customer satisfaction, has propelled Mumzworld to great heights, earning her numerous accolades and recognition as a trailbSheikha lazing entrepreneur.Noura Al Kaabi, CEO, Twofour54Noura Al Kaabi, the dynamic CEO of Twofour54, has been instrumental in transforming Abu Dhabi into a prominent media and entertainment hub. Twofour54 provides a supportive ecosystem for content creators, offering state-of-the-art facilities, training programmes, and funding initiatives. Under Al Kaabi's leadership, Twofour54 has attracted international productions and fostered local talent, contributing to the UAE's burgeoning media industry.Sima Ved, co-founder and chairperson, Apparel GroupSima Ved is the co-founder and chairperson of the Apparel Group, one of the largest retail conglomerates in the Middle East. Established in 1999, the company boasts a diverse portfolio of over 75 international brands across various sectors, including apparel, footwear, and accessories. Ved's visionary leadership and business acumen have been instrumental in steering the Apparel Group towards sustained growth and expansion across the region.Raja Al Gurg, Managing Director, Easa Saleh Al Gurg GroupRaja Al Gurg is the Managing Director of the Easa Saleh Al Gurg Group, a multi-billion-dollar conglomerate with interests in construction, retail, and manufacturing. Al Gurg has played a pivotal role in diversifying the group's business portfolio and driving innovation across its various divisions. As a prominent advocate for women's empowerment, she has also championed initiatives aimed at fostering female leadership within the organization and the wider community. A leading business woman in her own right, Dr Al Gurg has carved a unique niche for herself in the region due to her support and encouragement of Arab women entrepreneurs. She is the Founder of the Dubai Businesswomen Council and Member of the Board of Directors of Dubai Chambers. She is also a Board Member of Dubai Chamber of Trade and Dubai Women’s Association.Sana Al Maktoum, Fine JewelleryThe eponymous brand created by Her Highness Sheikha Sana Al Maktoum debuted in 2020 with its inaugural collection, titled ‘My Treasure’, as a tribute to her late grandmother, the esteemed elder Sheikha Sana. Building upon the legacy of the formidable female leadership within her family, Sheikha Sana Al Maktoum draws inspiration from her supportive mother and industrious grandmother. Determined to chart her own course in the world, she sought to align her journey with her distinct passions and interests. Since its inception, the brand has continuously flourished, guided by the belief that each piece of jewelry carries a unique narrative, capable of marking significant moments in an individual's life.Maryam & Muna Saeed, founders, Al MraiknMaryam & Muna Saeed, two exceptionally gifted Emirati sisters, have successfully accomplished this feat with their esteemed abaya brand, Al Mraikn. Since its inception in 2011, Al Mraikn has emerged as a beacon of empowerment for the contemporary Arab woman, seamlessly blending feminine grace with functional design. Through their unwavering dedication and distinctive artistic flair, Maryam & Muna Saeed have curated a winning formula that captivates a devoted clientele and garners admiration from women worldwide.What sets Al Mraikn apart is the sisters’ innovative approach to abaya design. They have skillfully blended traditional craftsmanship with contemporary elements, resulting in unique and captivating pieces. Intricate embroideries, exquisite fabrics, and unexpected embellishments are woven into each design, breathing life into the abayas and adding an element of surprise.Rumana Nazim, founder, The EditIn 2018, Rumana Nazim embarked on a remarkable journey by launching The Edit, a distinctive concept store and gallery situated in Dubai. Transitioning from her successful career as a lawyer, Rumana courageously embraced entrepreneurship to pursue her passion project. The Edit stands as a refreshing departure from conventional mall experiences, offering a curated selection of fashion, clothing, art, beauty, jewelry, and home decor sourced from a diverse range of emerging and established brands. With a keen eye for harmonizing disparate elements, Rumana ingeniously amalgamated these offerings to create a refined edit tailored for the modern, discerning woman. The Edit serves as a gateway to boutique brands predominantly hailing from fashion capitals like London and New York, renowned for their devoted followings. However, The Edit extends beyond mere retail, serving as a platform for burgeoning contemporary artists to showcase their creativity and talent, enriching the cultural landscape of the community it serves.Sara, Nora and Dana Al-Ramadhan, founders, Apotheca BeautyApotheca Beauty, operating across the UAE and Kuwait, stands as the quintessential destination for luxury beauty in the GCC region. Spearheaded by the visionary trio of Kuwaiti sisters—Sara, Nora, and Dana Al-Ramadhan—Apotheca Beauty has emerged as a transformative force in the industry. Since its establishment in 2013, the brand has undergone a remarkable evolution, solidifying its position as a premier platform showcasing coveted brands revered by insiders. With an unparalleled portfolio featuring luminaries such as Anastasia Beverly Hills, Dr. Barbara Sturm, Hourglass Cosmetics, Sarah Chapman, and Skinceuticals, the Al-Ramadhan sisters have meticulously curated a selection that epitomizes luxury in the beauty realm.Asma Hilal Lootah, founder, The Hundred Wellness CentreAsma Hilal Lootah has been a trailblazer in the wellness sector in the UAE since she introduced the nation's first fully certified health clinic and wellness center, The Hundred Wellness Centre, in 2008. Driven by a genuine passion for wellness and pilates, Asma embarked on this journey nine years ago, propelled by her entrepreneurial spirit.Since its inception, The Hundred has evolved into a comprehensive wellness hub, offering a diverse range of services under the wellness umbrella. From rehabilitation and homeopathy to chiropractic therapies, emotional therapies, and life coaching, the center has expanded its offerings to cater to various aspects of holistic well-being. Asma's dedication to promoting wellness has not only transformed lives but has also established The Hundred Wellness Centre as a beacon of health and vitality in the UAE. Angana Maheshwari, founder VeganologieBorn in Kolkata and later residing in Dubai in 2019, Angana's quest for a high-quality sustainable bag led her to recognize a gap in the market. She wanted a product that balanced environmental consciousness with durability and style, without compromising on quality. This realization inspired her to launch Veganologie in 2022, with a mission to provide consumers with sustainable accessories crafted from recycled materials. Veganologie sets itself apart by exclusively utilizing vegan, recycled, or sustainable materials in its products. Under the guidance of its founder, Angana Maheshwari, Veganologie continues to pave the way for ethical and sustainable accessory options in the fashion industry.These exemplary women-owned businesses exemplify the drive, ambition, and innovation that characterize the UAE's thriving entrepreneurial ecosystem. As trailblazers and role models, they continue to inspire future generations of women to pursue their dreams and make their mark in the world of business.  
https://adgully.me/post/5678/apparel-group-launches-forest-essentials-at-dubai-hills-mall

Apparel Group launches Forest Essentials at Dubai Hills Mall

Apparel Group, a global fashion and retail conglomerate, further amplified its luxury portfolio with the grand launch of Forest Essentials at Dubai Hills Mall. The launch was commemorated amidst an exquisite décor. Upon arrival, guests were immersed in the world of Luxurious Ayurveda, greeted by vibrant-coloured blooms, striking product displays merged with the brands’ key ingredients including saffron, rose, jasmine and hibiscus to highlight the role nature plays in Forest Essentials’ story.The grand event was graced by the esteemed presence of Sima Ganwani Ved, Apparel Group Founder and Chairwoman, and Samrath Bedi, Director of Forest Essentials, along with top tier KOLs, media, VIP guests, and beauty and lifestyle enthusiasts.The Forest Essentials store entrance was accentuated with a magnificent floral arch decor. Much to the delight of everyone present, this enchanting display concealed a hidden ambush artist performer Who captivated the audience with a breath-taking performance that set a truly magical tone for the event.Sima Ganwani Ved said: "Today's unveiling is more than a grand launch; it's the introduction of an Ayurvedic luxury odyssey. The Apparel Group is thrilled to be the bridge bringing such holistic beauty experiences to Dubai and the GCC region.”Samrath Bedi from Forest Essentials said: "The Middle East is one of the most interesting parts of the world with a plethora of ancient beauty rituals and practices. Grounded in tradition, much like our brand, we look forward to welcoming consumers to the world of Luxurious Ayurveda and hope to become an intrinsic aspect of their life.”Forest Essentials marked its regional debut in May 2023 with the prestigious inauguration of its flagship store at Dubai Hills Mall. Building on this successful introduction, the brand extended its footprint by adding two more stores in Kuwait. The journey continued with the opening of yet another store at City Centre Deira in Dubai. The brand has exciting plans to unveil their next stores in City Centre Mirdif and Dubai Mall later this year. This multi-location expansion showcases Forest Essentials' unwavering dedication to providing the Luxury Ayurveda experience across diverse locales in the Middle East.Forest Essentials under the umbrella of Apparel Group continues to redefine the luxury skincare landscape with its authentic and holistic approach to beauty, with the store in Dubai Hills Mall further strengthening its foothold in the Middle East market.
https://adgully.me/post/5378/apparel-group-opens-five-stores-at-al-reem-mall

Apparel Group opens five stores at Al Reem Mall

Apparel Group has announced the opening of five iconic stores at Al Reem Mall: Skechers, Nine West, La Vie en Rose, Birkenstock, and Aldo Accessories. This expansion represents Apparel Group's dedication to diversifying the region's retail offerings and enhancing the shopping experience for its customers.Apparel Group's selection of brands for the Al Reem Mall encapsulates a wide array of styles and preferences:Skechers offers innovative and comfortable footwear suitable for all ages.Nine West brings its latest collection, blending contemporary fashion with timeless elegance.La Vie en Rose introduces a luxurious touch to the mall, showcasing premium fashion apparel.Birkenstock presents its sustainable and comfortable footwear range, emphasizing quality and design.Aldo Accessories completes this diverse portfolio with its chic and modern accessories.Neeraj Teckchandani, CEO of Apparel Group, said: "Our initiative at Al Reem Mall is just the beginning of our ambitious strategy. By unveiling these first 5 stores, we're not only setting a strong foundation but also aligning with the broader economic goals of the UAE. This expansion reflects our commitment to supporting the government's vision for a diversified, sustainable economy, and it's a testament to our belief in the region's potential. As we continue to open the remaining 29 stores and plan further expansions this year, we remain dedicated to being a driving force in retail, significantly contributing to the economic and cultural fabric of the region."Apparel Group’s expansion at Al Reem Mall is the beginning of a comprehensive strategy to elevate the shopping experience across the region. The Group is set to continue its growth trajectory, with plans to open additional stores, bringing new brands and unique shopping experiences to customers throughout the year.
https://adgully.me/post/4964/apparel-groups-loyalty-program-club-apparel-offers-5x-rewards-to-customers

Apparel Group’s loyalty program Club Apparel offers 5x rewards to customers

Apparel Group's loyalty program, Club Apparel, is set to enhance the Dubai Shopping Festival (DSF) experience with a spectacular offer. From December 29th to 31st, Club Apparel members will have the exclusive opportunity to earn five times the usual reward points on their purchases across a diverse array of participating brands.The campaign, aligning with the Dubai Shopping Festival’s spirit, includes over 36 distinguished brands such as Aeropostale, Aldo, Aldo Accessories, Ardene, ACO, Beverly Hills Polo Club, Birkenstock, BBZ, Call it Spring, Calvin Klein, Charles & Keith, Crocs, Dune London, F5, Forest Essentials, Havaianas, Hema, Herschel, Hush Puppies, Inglot, La Vie en Rose, Lakeland, LC Waikiki, Levi’s, Moreschi, Naturalizer, New Yorker, Nine west, R&B, R&B Kids, Rituals, Skechers, Steve Madden, The Children’s Place, Tommy Hilfiger, TOMS.Neeraj Teckchandani, CEO of Apparel Group, said "Our engagement in the Dubai Shopping Festival aligns perfectly with the government's vision of economic growth and retail innovation. By participating in DSF, Club Apparel is not just providing an exceptional shopping experience but also contributing to the broader economic landscape of Dubai. This is part of our continued commitment to drive retail excellence and offer outstanding value to our customers, supporting Dubai's mission to remain at the forefront of the global retail industry."The DSF, in partnership with the Dubai Festivals and Retail Establishment, is a key event in transforming Dubai into a dynamic hub of shopping and entertainment. It significantly boosts the region's retail and tourism industries by offering unique experiences and exclusive rewards, thus reinforcing Dubai's position as a top global destination for shopping and leisure.Club Apparel's participation in the Dubai Shopping Festival is part of a larger strategy to offer more value and a better shopping experience to its members. The campaign is open to all Club Apparel members, including those who join during the festival period.
https://adgully.me/post/4529/dubicars-to-tailor-engagement-flows-using-smart-tools-offered-by-moengage

DubiCars to tailor engagement flows using smart tools offered by MoEngage

DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCarsWith UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows. “We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCarsDubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said  Sweta Duseja, Director of Customer Success at MoEngage.DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 
https://adgully.me/post/3811/apparel-group-wins-first-place-in-five-major-categories-at-images-retailme-award

Apparel Group wins first place in five major categories at Images RetailME Award

Apparel Group, a global leader in fashion and lifestyle retail, once again demonstrated its industry dominance by securing multiple accolades at the esteemed Images RetailME Awards ceremony. This recognition further establishes the group's consistent dedication to retail excellence. The Images RetailME Awards emphasize outstanding achievements across various retail sectors, setting standards for innovation and best practices in the continuously adaptive retail environment.Apparel Group proudly claimed the title of Most Admired Responsible Retailer of the Year, reflecting its unparalleled commitment to sustainability and beyond.The ceremony, organised by Images RetailME held in Address Dubai Marina on 10th October, 2023, highlighted several of Apparel Group's brands for their stellar achievements in the retail domain. The award highlights include:Apparel Group – Most Admired Responsible Retailer of the YearRituals – Most Admired Retailer of the Year – Beauty and WellnessDune London – Most Admired Retailer of the Year – Footwear & AccessoriesSteve Madden – Most Admired Retail Transformation of the YearTim Hortons – Most Admired Store Design of the Year – F&B and GroceryMr. Neeraj Teckchandani, CEO of Apparel Group, said, “It’s an incredible honor to receive such esteemed recognitions at the Images RetailME Awards. These awards are a testament to our unwavering commitment to innovation, sustainability, and excellence in retail. Our brands have continuously pushed boundaries, and I am immensely proud of our teams for their relentless drive and passion. As we continue our journey, we are inspired to further elevate the retail experience for our consumers in the Middle East and beyond.”The grand awards evening saw several nominations, representing the best in retail from all across the region. These awards commend the remarkable accomplishments of retailers who've showcased innovation, adopting avant-garde retail concepts blended with the latest technologies and insights available globally.Conducted in conjunction with the Middle East Retail Forum (MRF), the annual IMAGES RetailME Awards stand as a revered platform celebrating the unparalleled achievements of top-tier retail organizations and brands in the Middle East.These awards, which set the benchmark in the industry, commend retailers who've showcased exceptional innovation and initiative across various channels. By implementing best business and technology practices throughout the retail value chain, these awards inspire the entire retail fraternity to aim for superiority and ongoing enhancement. This acknowledgment not only lauds the efforts of individual retailers but also motivates the entire industry to venture beyond the conventional, aiming to provide unmatched retail experiences to consumers in the Middle East.
https://adgully.me/post/3656/apparel-groups-brand-inglot-secures-superbrand-status-at-superbrands-award-2023

Apparel Group’s brand Inglot secures Superbrand status at Superbrands Award 2023

In a spectacular celebration of branding excellence, – Inglot, a renowned cosmetics and beauty brand under Apparel Group umbrella, is proud to announce winning the prestigious Superbrands status. Along with other 9 brands, Inglot received this recognition at a grand ceremony held on 28th at the Intercontinental Hotel, Dubai Festival City.The Superbrands organization, renowned globally as an independent authority and arbiter of branding brilliance, is dedicated to honoring exceptional brands and fostering the discipline of branding. The accolade is a testament to the relentless pursuit of quality, innovation, and customer satisfaction that each of the winning brands epitomizes.Neeraj Teckchandani, CEO of Apparel Group, shared his strategic perspective on the recognition, stating, “Receiving this prestigious Award is both an honor and a valuable affirmation of our strategic commitment to excellence and innovation. This recognition underscores our relentless pursuit of delivering unparalleled quality and value, reflecting the strength and resilience of our brand portfolio. I am immensely proud of our dedicated team, whose consistent efforts enhance our brand’ s reputation and strategically position us for continued growth and success in the competitive global market.”This award bear witness to Inglot’s exceptional ability to grow and exceed in the competitive market, reinforcing its status as a leading brand in the global beauty industry. The award demonstrates Inglot’s unique ability to resonate with consumers, offering products and experiences that stand out in the marketplace.This recognition capitlises Apparel Group’s exceptional ability to nurture and grow brands in the competitive market, further solidifying their position in the global market.
https://adgully.me/post/3623/steve-madden-announces-first-online-store-in-the-middle-east

Steve Madden announces first online store in the Middle East

Apparel Group, a leading fashion and lifestyle retail powerhouse, in fashion and lifestyle industry, is proud to announce that Steve Madden, one of America’s most popular Fashion Lifestyle Brands, enhanced its omnichannel experience in UAE by unveiling its new e-commerce website, stevemadden.me, earlier this year. With the launch of this exciting retail platform, consumers can shop for more than 800 Steve Madden products – including shoes, bags, and accessories – available online, anywhere, anytime. This launch marks a significant milestone for the GCC market: The new stevemadden.me will be a vital extension of the brand’s retail presence in the region. There are currently 29 Steve Madden brick-and-mortar stores in the market. The platform serves the UAE and will roll out to other GCC countries by Q4 of 2023. As a critical player in the fashion industry, Apparel Group and Steve Madden are committed to bringing the latest trends and fashion-forward designs to its consumers worldwide through its physical stores and online platforms, offering a first-class digital retail experience. With the launch of the UAE e-commerce platform, consumers can also look forward to exclusive online-only styles. “We are proud to continue Steve Madden’s expansion in the Middle East,” said Steve Madden, Founder, Creative & Design Chief. “Witnessing the launch of our website is a testament to not only our growth and success but commitment to the international markets. We are excited to bring our vision and brand to consumers in the UAE via a new avenue for them to shop.”Neeraj Teckchandani, CEO of Apparel Group, commented, “Our strategic partnership with Steve Madden stems from a shared vision of innovation and market leadership. The platform is more than just an e-commerce platform; it's a carefully crafted digital strategy designed to meet the sophisticated demands of Middle Eastern consumers. As we move forward, our integrated approach ensures that we are not only responsive but also proactive in shaping the retail landscape of the region. The synergy between Apparel Group and Steve Madden will undeniably set new industry benchmarks and pave the way for transformative growth."Most recently, the brand launched its Fall ’23 collection in the region. More than anyone, Steve Madden understands the art of a seasonal refresh. The campaign’s all-inclusive assortment was spotlighted by the art of simplicity, creating a showcase for the objects of our desire, defined by mesmerizing moments with unconventional styling. Effortless beauty meets authentic grit through a collection of shoes and apparel that make your mood easy to complete. By evolving with its creative strategy, the brand has met consumer demands across the board and expanded its footwear, handbags, and accessory categories.The online store will offer current best sellers such as Recoupe, Protégé, Possession, Decore sneakers, and Bonkers and Throwback sandals. With the new website, UAE has joined the more than 80 countries worldwide where Steve Madden is available.
https://adgully.me/post/3556/aldo-recognized-with-superbrand-status-at-superbrands-awards

ALDO recognized with Superbrand status at Superbrands Awards

In a spectacular celebration of branding excellence, – Apparel Group’s Leading global fashion footwear and accessories brand, ALDO, is proud to winning the illustrious Superbrands status. Along with other 9 brands, Aldo received this recognition at a grand ceremony held on 28th September at the Intercontinental Hotel, Dubai Festival City. The Superbrands organization, renowned globally as an independent authority and arbiter of branding brilliance, is dedicated to honoring exceptional brands and fostering the discipline of branding. The accolade is a testament to the relentless pursuit of quality, innovation, and customer satisfaction that each of the winning brands epitomizes. Neeraj Teckchandani, CEO of Apparel Group, shared his strategic perspective on the recognition, stating, “Receiving this prestigious Award is both an honor and a valuable affirmation of our strategic commitment to excellence and innovation. This recognition underscores our relentless pursuit of delivering unparalleled quality and value, reflecting the strength and resilience of our brand portfolio. I am immensely proud of our dedicated team, whose consistent efforts enhance our brand’ s reputation and strategically position us for continued growth and success in the competitive global market.”This award bear witness to Aldo’s exceptional ability to grow and exceed in the competitive market, reinforcing its status as a leading brand in the global fashion and lifestyle industry. The award demonstrates Aldo’s unique ability to resonate with consumers, offering products and experiences that stand out in the marketplace. This recognition capitlises Apparel Group’s exceptional ability to nurture and grow brands in the competitive market, further solidifying their position in the global market.
https://adgully.me/post/2794/apparel-group-launches-19-new-stores-in-the-most-awaited-the-warehouse

Apparel Group launches 19 new stores in the most-awaited The Warehouse

Apparel Group is debuting 19 stores for their renowned brands in the prestigious The Warehouse, Kuwait. This expansion falls under Apparel Group ongoing plans to elevate shopping experience by bringing highly sought-after brands to their customers.The new launch features an array of prestigious brands like like Aeropostale, Aldo, Aldo Accessories, Babies & More, Beverly Hills Polo Club, Birkenstock, Cold Stone Creamery, Dune London, Forest Essentials, Havaianas, Tim Hortons, LC Waikiki, Levi’s, R&B, Rituals, Skechers, Steve Madden, The Children’s Place, and Ximi Vogue. These coveted brands offer customers the best shopping as well fulfils their respective fashion needs. Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm, stating “This is another momentous moment for us. This expansion cements our presence in Kuwait retail landscape. We are exhilarated to bring together an impressive line-up of world-class brands to amplify our customers’ shopping experience. Kuwait is turning into a premier shopping destination. This collective opening underlines our dedication to set new standards in the retail industry. Our commitment is to exceed our customers’ expectations by delivering the best shopping experience.”
https://adgully.me/post/1715/apparel-group-tommy-hilfiger-celebrate-partnership-with-nftree

Apparel Group, Tommy Hilfiger celebrate partnership with NFTree

Apparel Group, the leading retail conglomerate, and premium lifestyle company, Tommy Hilfiger, celebrated their 17 years of successful partnership on March 13th, 2023. The partnership, which commenced in 2006, has grown significantly with 53 stores across the GCC and six e-commerce sites. Sima Ganwani Ved, Apparel Group Founder & Chairwoman, and Nilesh Ved, AppCorp Global Founder & Chairman, hosted an exclusive intimate lunch for Mr. Tommy Hilfiger to commemorate the successful long-term partnership and their shared values of sustainability and innovation. The intimate event hosted key business leaders, consul generals, media, and top-tier influencers & celebrities.Tommy Hilfiger has an ambitious sustainability vision to “Waste Nothing and Welcome All,” and the company continues to invest in innovation that drives the industry forward. As a gesture honoring the partnership and the companies’ shared commitment to environmental conservation, Apparel Group Global gifted 100 guests with a unique NFTree featuring the iconic TOMMY HILFIGER monogram that was projected on the Burj Khalifa in October 2022. For each NFT distributed, Apparel Group will plant a real tree in the Caspa region of Spain. Together, these 100 trees will help absorb 25,000 kgs of CO2 every year, and the recipients of these NFTrees will receive carbon tokens which they can trade or use to compensate for their emissions for the next 20 years."We express our heartfelt gratitude to Tommy Hilfiger for gracing us with his presence and making this event truly memorable. As a company committed to sustainability, Apparel Group has introduced NFTree as a token of appreciation for our guests, with a promise to plant a tree for each NFTree distributed. Let us all enjoy the TOMMY HILFIGER collection and make a positive impact on the environment together," said Sima Ganwani Ved, Founder & Chairwoman of Apparel Group.The celebration of the successful partnership between Apparel Group and Tommy Hilfiger marks another milestone in the journey of the two brands, as sustainability and innovation continue to be at the forefront of their strategies. The unique NFTree initiative is a testament to that commitment.
https://adgully.me/post/1377/apparel-group-announces-joint-venture-with-steve-madden

Apparel Group announces joint venture with Steve Madden

Apparel Group, a leading global fashion conglomerate is proud to announce a joint venture with America’s No.1 Contemporary Fashion footwear brand, Steve Madden. As a result of the joint venture agreement, Apparel Group aims to significantly expand Steve Madden’s footprint in the GCC, Africa, Egypt, Türkiye and CIS countries. Known for leading fashion brands throughout the GCC and globally, Apparel Group is the partner of choice for some of the world's most desirable fashion brands and currently boasts more than 2010 stores throughout 14 countries, with over 78 brands.Apparel Group and Steve Madden are committed to fostering a strong cultural identity for the joint venture, building on Apparel Group’s long-standing history of brands and its innovative quantitative approaches that have been core to their success. This new joint venture aims to expand these strengths and bring in new and unique perspectives, expertise, and insights to better serve its customers.Currently, Steve Madden has 11 stores in the UAE and 21 stores throughout the GCC region. To reinforce its commitment, Apparel Group plans to open 13 new Steve Madden stores in 2023. Over the next five years, Apparel Group aims to open 50 Steve Madden stores and launch an online platform (stevemadden.me) in the GCC to provide customers with an omnichannel experience.Neeraj Teckchandani, CEO of Apparel Group said, “Apparel Group’s philosophy has always been to be associated with the leading international brands with the vision to ensure, increase, and solidify their commercial status on a global scale. Continuing Apparel Group’s commitment to providing an elevated shopping experience to our loyal customers, we are proud to be partnering up with Steve Madden and further expanding our strong retail footprint in the GCC region.”Ian Funk, President of International, Steven Madden, Ltd. commented, “Since entering the GCC market over ten years ago, we have experienced significant growth to our business. Given the importance of this critical market for our consumer and brand, we are pleased to be entering into a joint venture agreement with best-in-class partners, Apparel Group, and look forward to continued growth in the region as we capitalize on our strong momentum.”Steve Madden GCC store locationsUAE: Dubai Marina Mall / Mall of Emirates / The Dubai Mall / City Centre Deira / City Centre Mirdif / City Centre Al Zahia / Sahara Center / Mariyah Central / Dalma Mall / Al Wahda Mall / Bawadi MallQATAR: Mall of Qatar / Doha Festival City / Villagio MallKSA, Riyadh: Nakheel Mall, Panorama Mall, Hayat MallDammam: Nakheel Mall, Mall of DhahranJeddah: Mall of ArabiaKUWAIT: Al Kout Mall
https://adgully.me/post/1268/apparel-group-brand-aéropostale-opens-its-latest-branch-in-seef-mall

Apparel Group brand Aéropostale opens its latest branch in Seef Mall

Manama, the Kingdom of Bahrain: The leading global and fashion conglomerate, Apparel Group, has recently announced opening of the latest Aéropostale shop at Seef Mall – Seef District, becoming the brand’s 39th store in the GCC.The new Aéropostale store is located on the ground floor between Gate No. 8 and Gate No. 9, offering a wide range of trendy, comfy, and high-quality fashion for men, women, and kids Aéropostale is the leading shopping destination for fashionable young adults, which is also famous for its attractive prices, offers, and products made of eco-friendly fabrics.For over 13 years, Apparel Group has succeeded in doubling the value of the Aéropostale brand thanks to its deep awareness of the needs of consumers in clothing and accessories, exceeding their expectations through innovation in the world of casual fashion. The Group operates Aéropostale stores in the GCC, while Aéropostale stores are also located in several locations worldwide.On this occasion, Mr. Mohammed Al Qaed, Acting Chief Commercial Officer at Seef Properties, commented: “We are pleased to announce the opening of the latest Aéropostale store in Seef Mall – Seef District, which will represent a valuable addition to the group of stores hosted by the mall, which is keen to create a diverse shopping environment that meets the needs of all family members. Seef Mall – Seef District continues to attract more prestigious international brands, thanks to its strategic location in the vibrant business area of Seef District and the modern facilities it provides, making it a preferential destination for tenants of major brand names from around the world.”Neeraj Teckchandani, CEO of Apparel Group, stated: “Over the last few years, Bahrain customers have become increasingly discerning and attentive to global shopping trends while staying true to their culture and roots. Continuing Apparel Group’s commitment to providing an elevated shopping experience to our loyal customers, we are proud to be partnering up with Seef Mall and further expanding our strong retail footprint in the Bahrain market. Our brand’s expansion with Seef Mall is in line with our strategy of being responsive to consumer demand. Bahrain continues to be a strategic market for us and we are proud to be part of the country's growth.”
https://adgully.me/post/1091/asics-partners-with-apparel-group-to-launch-asics-retail-stores-in-the-gcc

ASICS partners with Apparel group to launch ASICS retail stores in the GCC

Japanese sports brand ASICS and leading regional conglomerate Apparel Group have partnered to launch ASICS retail stores in Qatar, UAE, Saudi Arabia, Oman and Bahrain.  Signifying the brand’s commitment to the region, the franchise contract encompasses the rollout of 20 stores within the next five years and kick starts with the official opening of ASICS store in Qatar on December 5th.Located in Doha Festival City Mall, the first ASICS retail concept in Qatar features 165 square meters of space, showcasing running, tennis, padel, volleyball and kids collections. Customers can find in store the new GEL-KAYANO™ 29 - the running shoe that is arguably ASICS’ most iconic model and that has now been improved even further through advanced technologies, as well as NOVABLAST™ 3 shoe - the third generation of ASICS’ unique cushioning running shoe that offers a bouncing running experience and combines Japanese origami design with technology.The new ASICS stores will also feature ASICS’ Run Analyzer™, a free ASICS specialized gait analysis and foot mapping technology that helps customers find the right running shoe for their personal running style, increases running efficiency andreduces load on the foot. Trained staff members in-store assist with fittings and diagnostic services, pronation analysis, supination and pressure distribution, creating a unique shopping experience for consumers.Commenting on this partnership announcement, Mano Takayuki, General Manager, ASICS Arabia says, “We are very proud to partner with Apparel Group for the launch of ASICS stores in the GCC. This marks a new stage of growth for the brand in the Middle East and signifies our commitment to enhancing communities through sports.”The next openings in line are set to roll out in Saudi Arabia and the UAE, bringing Europe’s #1 running and tennis brand’s retail concept to the rest of the Middle East, spearheaded by sustainable design and usage of sustainable materials throughout the stores, as part of the brand’s mission to achieve net zero emissions by 2050, helping conserve the ability of future generations to continue experiencing the uplifting power of sport on the mind.Neeraj Teckchandani, CEO of Apparel Group said, “As Apparel Group continues its journey to strengthen its position as one of the leading retail conglomerates in the region and globally, we are proud to announce our strategic partnership with ASICS. With this partnership, Apparel Group remains committed to identifying innovative approaches to strategic alliances that enable us to stay at the forefront of consumer trends and grow our global footprint.”ASICS will also be expanding its current ASICS FrontRunner program, a unique ambassadorship program that selects inspiring individuals from each of the countries ASICS is present on to become ambassadors for the brand. Those selected individuals have a unique role – to inspire, motivate and educate the communities on the importance of movement for better mental and physical well-being and help promote ASICS founding philosophy of, ‘A Sound Mind in a Sound Body’.“The opening of ASICS stores in the region allows us to connect further with local, grass root sports communities and share our passion for movement and Sound Mind Sound Body philosophy. We are witnessing unparallel growth in running, tennis and padel sports in the Middle East, and we want to ensure we help those sports enthusiasts to find the right footwear and apparel to increase their performance ’