The Apparel Group launches Great Online Sale in Dubai

The Apparel Group has launched its second Great Online Sale in Dubai, taking place from March 29th to March 31st, 2024. In partnership with the Dubai Festivals and Retail Establishment (DFRE), this year's sale builds on the tremendous success of last year's inaugural event and promises to elevate the online shopping experience with up to 80% off on favorite brands like: R&B, 6thStreet, Aldo, Crocs, Dune London, Rituals, Tommy Hilfiger, Steve Madden, Beverly Hills Polo Club and F5 Global. Shoppers can look forward to exclusive online offers across a broad array of products, just in time for the spring season refresh.Neeraj Teckchandani, CEO of Apparel Group, emphasizes the significance of this year's sale, stating: "The Great Online Sale 2024 represents not just a continuation of our pioneering efforts in the e-commerce domain but a strategic enhancement of our commitment to providing customers with the most rewarding shopping experiences. This campaign focus is to cater to our diverse customer base's needs and preference, offering exclusive online offers in time for their Eid shopping across our portfolio of brands. It's a testament to our ongoing pursuit of innovation and excellence in the ever-evolving retail landscape."This year's Great Online Sale features a spectacular lineup of offers, including:  R&B: Dive into a wide range of fashion items with discounts ranging from 30%-70% off, plus an additional 15% off.  6thStreet: Enjoy 30%-70% off on selected lines, with an extra 10% off (up to AED 100) on selected lines.  Dune London: Explore 30% to 50% off on selected lines, with additional discounts.  Crocs: Discover 30% to 50% off on selected lines, with additional discounts.  Aldo: Enjoy 30% to 50% off on selected lines, with additional discounts.  Rituals: Pamper yourself with 30% off on selected items, plus an extra 5% off.  Tommy Hilfiger: Refresh your wardrobe with 30%-50% off selected lines, plus an extra 25% off.  Steve Madden: Make a fashion statement with 40% - 80% off on selected items, plus an extra 10% Off.  Beverly Hills Polo Club: Enjoy 30% - 50% off on select styles, with additional discounts.  F5 Global: Uncover 30% - 70% off on select styles, with additional discounts.Apparel Group's dedicated platform,, serves as the gateway to all the exclusive deals, seamlessly redirecting shoppers to their favorite brand's e-commerce site for a smooth and integrated shopping experienceThis season, a citywide registration platform is introduced, offering exclusive additional discounts for the Great Online Sale. Shoppers who register at will receive a unique code for further offers on top brands.

Apparel Group’s loyalty program Club Apparel offers 5x rewards to customers

Apparel Group's loyalty program, Club Apparel, is set to enhance the Dubai Shopping Festival (DSF) experience with a spectacular offer. From December 29th to 31st, Club Apparel members will have the exclusive opportunity to earn five times the usual reward points on their purchases across a diverse array of participating brands.The campaign, aligning with the Dubai Shopping Festival’s spirit, includes over 36 distinguished brands such as Aeropostale, Aldo, Aldo Accessories, Ardene, ACO, Beverly Hills Polo Club, Birkenstock, BBZ, Call it Spring, Calvin Klein, Charles & Keith, Crocs, Dune London, F5, Forest Essentials, Havaianas, Hema, Herschel, Hush Puppies, Inglot, La Vie en Rose, Lakeland, LC Waikiki, Levi’s, Moreschi, Naturalizer, New Yorker, Nine west, R&B, R&B Kids, Rituals, Skechers, Steve Madden, The Children’s Place, Tommy Hilfiger, TOMS.Neeraj Teckchandani, CEO of Apparel Group, said "Our engagement in the Dubai Shopping Festival aligns perfectly with the government's vision of economic growth and retail innovation. By participating in DSF, Club Apparel is not just providing an exceptional shopping experience but also contributing to the broader economic landscape of Dubai. This is part of our continued commitment to drive retail excellence and offer outstanding value to our customers, supporting Dubai's mission to remain at the forefront of the global retail industry."The DSF, in partnership with the Dubai Festivals and Retail Establishment, is a key event in transforming Dubai into a dynamic hub of shopping and entertainment. It significantly boosts the region's retail and tourism industries by offering unique experiences and exclusive rewards, thus reinforcing Dubai's position as a top global destination for shopping and leisure.Club Apparel's participation in the Dubai Shopping Festival is part of a larger strategy to offer more value and a better shopping experience to its members. The campaign is open to all Club Apparel members, including those who join during the festival period.

Steve Madden announces first online store in the Middle East

Apparel Group, a leading fashion and lifestyle retail powerhouse, in fashion and lifestyle industry, is proud to announce that Steve Madden, one of America’s most popular Fashion Lifestyle Brands, enhanced its omnichannel experience in UAE by unveiling its new e-commerce website,, earlier this year. With the launch of this exciting retail platform, consumers can shop for more than 800 Steve Madden products – including shoes, bags, and accessories – available online, anywhere, anytime. This launch marks a significant milestone for the GCC market: The new will be a vital extension of the brand’s retail presence in the region. There are currently 29 Steve Madden brick-and-mortar stores in the market. The platform serves the UAE and will roll out to other GCC countries by Q4 of 2023. As a critical player in the fashion industry, Apparel Group and Steve Madden are committed to bringing the latest trends and fashion-forward designs to its consumers worldwide through its physical stores and online platforms, offering a first-class digital retail experience. With the launch of the UAE e-commerce platform, consumers can also look forward to exclusive online-only styles. “We are proud to continue Steve Madden’s expansion in the Middle East,” said Steve Madden, Founder, Creative & Design Chief. “Witnessing the launch of our website is a testament to not only our growth and success but commitment to the international markets. We are excited to bring our vision and brand to consumers in the UAE via a new avenue for them to shop.”Neeraj Teckchandani, CEO of Apparel Group, commented, “Our strategic partnership with Steve Madden stems from a shared vision of innovation and market leadership. The platform is more than just an e-commerce platform; it's a carefully crafted digital strategy designed to meet the sophisticated demands of Middle Eastern consumers. As we move forward, our integrated approach ensures that we are not only responsive but also proactive in shaping the retail landscape of the region. The synergy between Apparel Group and Steve Madden will undeniably set new industry benchmarks and pave the way for transformative growth."Most recently, the brand launched its Fall ’23 collection in the region. More than anyone, Steve Madden understands the art of a seasonal refresh. The campaign’s all-inclusive assortment was spotlighted by the art of simplicity, creating a showcase for the objects of our desire, defined by mesmerizing moments with unconventional styling. Effortless beauty meets authentic grit through a collection of shoes and apparel that make your mood easy to complete. By evolving with its creative strategy, the brand has met consumer demands across the board and expanded its footwear, handbags, and accessory categories.The online store will offer current best sellers such as Recoupe, Protégé, Possession, Decore sneakers, and Bonkers and Throwback sandals. With the new website, UAE has joined the more than 80 countries worldwide where Steve Madden is available.