myco, the web3 video streaming platform and Xapads, a global ad-tech platform together celebrated a triumphant triple victory at 7th Mobexx 2023 Awards. These awards are a testament to innovation, creativity, and impact, underscoring the seamless integration of Myco's cutting-edge video streaming platform with the advertising technology expertise of Xapads. The three awards they won are Best Mobile App for Video, Entertainment & Sports (Global)myco's innovative mobile app, designed to cater to the dynamic preferences of users in the domains of video, entertainment, and sports, received the highest accolade in this category.Best Mobile App of the Yearmyco's mobile app stood out as the Best Mobile App of the Year, winning the Gold in this fiercely competitive category. The recognition underscores the app's exceptional features, user interface, and overall impact on the mobile app landscape.Mobile Advertising Excellence in Integrated Campaign (Global)Xapads executed this campaign across YouTube through Pulse,their AI-based platform designed to pinpoint the ideal audience and engage their interests effectively with the help of context driven video level targeting.Adding to this Gagan Uppal, Country Head-MENA Xapads, said “ We are honoured to have secured three gold awards alongside our esteemed client. Elated that the campaign strategies resonated with the panel for its innovation, as well as ability to meet the right audience and exceed KPIs”.Xapads and myco’s combined achievement highlights their dedication to elevating innovation in the ever-evolving landscape of digital marketing.

Dubai: In a remarkable display of collaborative success, myco (previously known as MContent), the innovative web3 video streaming platform, and Xapads, the leading advertising technology company won big at Digixx 2023 Awards. Their joint campaign won gold awards in both the Insight & Research and Mobile & Apps Marketing categories, showcasing the exceptional creativity, innovation, and impact that resulted from their partnership.myco and Xapads embarked on a mission to position myco as a cutting-edge app for web3 video streaming and to give content creators the power to earn from their creations. By leveraging strategic in-app placements through Xapads, the campaign soared, achieving heightened brand awareness, expanded reach, improved user retention rates, and higher quality user acquisitions for myco.  Tariq Jaser, Head of Marketing at myco, commented on the victory, saying, "We are incredibly proud of our collaboration with Xapads and the success we've achieved together at the Digixx 2023 Awards. This recognition reflects our commitment to innovation, creativity, and the potential of web3 technology to transform the video streaming landscape”.With this seamless collaboration and effective planning and execution, the campaign successfully reached over 2.8 million users and boosted the signup rate by an impressive 33%.Expressing his excitement, Gagan Uppal, Country Head-MENA, said “Our excitement is boundless upon receiving these awards, and we extend our gratitude to the Digixx 2023 Awards for acknowledging our dedication and efforts. Our collaboration with MyCo has played a crucial role in this success, and we recognize their invaluable contribution”. 

Myco, an innovative web3 video-streaming platform, powered by MContent, has collaborated with Xapads Media, a renowned programmatic adtech organization in the MENA region. Having worked with well-known brands across sectors such as fintech, e-commerce, and entertainment, Xapads has a solid presence in the region. Utilizing its state-of-the-art AI/ML-based tools and premium ad inventories, the adtech firm will execute Myco's performance campaigns targeting to increase its user base and retention rate. This will enable Myco to gather valuable user interaction and attract high-quality users. Ramneek Chadha, COO of Xapads Media, expressed his thoughts on the partnership with Myco, stating “we look forward to working closely with Myco to drive success for the brand. “He further added that “our expertise in programmatic advertising would be a benefit in helping Myco grow and expand its global reach, further establishing its position as a leading brand in web3 video streaming, funding, production, and distribution”.Myco is a platform that provides opportunities for both content consumers and producers. At present, it has nearly 1.5 million registered users from around the world, 500 top-notch content creator channels, and more than 100,000 user-generated videos. Additionally, it offers a range of original film productions (MyOriginals) and exclusive premium content. Gagan Uppal, Country Head, Xapads, MENA “I am really excited as through this partnership Myco is revolutionizing the industry by providing power to both the viewers and creators and we are happy to be a part of the journey. Hoping to achieve big things & grow together”!Tariq Jaser, the digital marketing manager at Myco, commented that “this partnership will leverage Xapads cutting-edge technology to target niche audiences and attract more quality users, driving new heights of success for the platform”.

Myco, a web3 video streaming, production, and distribution company, has announced the selection of EssenceMediacom by GroupM as its official global media purchasing and planning agency. By this cooperation, Myco will be able to take use of EssenceMediacom's media planning and buying skills to strengthen its brand and increase its global reach. Additionally, it will help Myco expand its market share and reach a larger audience, solidifying its position as a top brand in web3 video streaming, funding, production, and distribution.Myco is a distinctive platform that gives viewers and artists alike authority because it is a completely decentralised video ecosystem. While content creators make money by producing it, viewers make money through watching it. Within a completely decentralised ecosystem, the platform allows live monetisation, crowdsourcing, gating NFTs, and fractional ownership of content. Myco also offers AVOD and will shortly introduce SVOD and FAST capabilities.In addition to the recently launched live sports with Watch & Earn mechanism, Myco has seeded, funded, and curated more than 50 film and TV productions over the past year through its self-sustaining ecosystem.The Myco platform currently has over 100,000 user-generated videos, 500 top content creator channels, and around 1.5 million registered users from around the world. Additionally, it offers premium exclusive content as well as a selection of original film creations (MyOriginals). The platform is powered by its own native cryptocurrency (MContent), which is traded on several exchanges and is accessible on the BNB Smart Chain (BSC - BEP20).

myco, a web3 video streaming, funding, production, and distribution platform, announced a partnership with MoEngage, a leading customer engagement platform. The partnership aims to enhance myco's viewer and creator engagement by leveraging MoEngage's insights-led platform, which includes push notifications as a channel.myco empowers viewers and creators in a fully decentralized video ecosystem with live monetization, crowdfunding, gating NFTs and fractional ownership of content. myco also pioneers an elevated content experience through the creation of the Cineverse (cinema in the metaverse). In the past year, myco has seeded, funded, and curated more than 40 film & TV productions through its self-sustaining ecosystem."myco's mission is to empower viewers by providing them with a decentralized and fair ecosystem for content creation and consumption. Our partnership with MoEngage allows us to take this mission to the next level by enabling first-party data and providing a level of personalization that is unmatched in the industry." said Tariq Jaser - Digital Marketing Manager at myco.MoEngage's insights-led customer engagement platform will allow myco to better understand its audience, their preferences and behavior and deliver tailored content that meets their needs. This not only enhances the viewer and creator experience but also allows myco to continue to innovate and push the boundaries of what is possible in the video streaming industry.“myco is revolutionizing the content industry by providing power to the viewers and creators alike through their decentralized and fair ecosystem for content creation and consumption. Their innovative use of blockchain technology to empower all stakeholders in the ecosystem is truly groundbreaking. We are excited to partner with myco and be a part of this revolution, helping them to enhance viewer and creator engagement through our platform and continue to push the boundaries of what is possible in the content industry.” said Sweta Duseja, Director of Customer Success, at MoEngage.myco joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods, and many more, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.