Disney+ Hotstar and Xapads have forged a dynamic partnership to transform the advertising landscape in MENA Region.This collaboration signifies a strategic move to enhance Connected TV (CTV) advertising capabilities in the MENA region (Middle East and North Africa). This partnership aims to unlock new possibilities for advertisers and underscores Disney+ Hotstar's commitment to staying ahead in the ever-evolving media landscape.The collaboration is focused on improving ad solutions and bridging the gap between brands and the audience in the MENA region. Advertisers may gain exclusive access to premium inventory, providing them with unique opportunities to engage with the audience on the Disney+ Hotstar platform.Ramneek Chadha, COO of Xapads, expressed excitement about the collaboration, emphasizing that Disney+ Hotstar's influential position in the streaming realm, combined with Xapads' expertise in digital advertising, will yield outstanding results for advertisers. Chadha highlights that advertisers will have direct access to premium CTV and connected device audiences in the top 10 metropolitan areas.Dhruv Dhawan, Head of Ads at Disney+ Hotstar, emphasized the platform's continuous search for innovative ways to empower advertisers. He believes that the collaboration with Xapads will help Disney+ Hotstar make significant strides in the MENA region, facilitating the growth of their advertiser base.Gagan Uppal, Country Head for MENA at Xapads, envisioned that this partnership will bridge the gap between brands and the audience, making content and advertising more engaging and accessible. Advertisers will have exclusive access to premium inventory, while the audience can enjoy compelling content and live streaming of matches. Uppal looks forward to witnessing the incredible stories and experiences that will unfold as a result of this development.

myco, the web3 video streaming platform and Xapads, a global ad-tech platform together celebrated a triumphant triple victory at 7th Mobexx 2023 Awards. These awards are a testament to innovation, creativity, and impact, underscoring the seamless integration of Myco's cutting-edge video streaming platform with the advertising technology expertise of Xapads. The three awards they won are Best Mobile App for Video, Entertainment & Sports (Global)myco's innovative mobile app, designed to cater to the dynamic preferences of users in the domains of video, entertainment, and sports, received the highest accolade in this category.Best Mobile App of the Yearmyco's mobile app stood out as the Best Mobile App of the Year, winning the Gold in this fiercely competitive category. The recognition underscores the app's exceptional features, user interface, and overall impact on the mobile app landscape.Mobile Advertising Excellence in Integrated Campaign (Global)Xapads executed this campaign across YouTube through Pulse,their AI-based platform designed to pinpoint the ideal audience and engage their interests effectively with the help of context driven video level targeting.Adding to this Gagan Uppal, Country Head-MENA Xapads, said “ We are honoured to have secured three gold awards alongside our esteemed client. Elated that the campaign strategies resonated with the panel for its innovation, as well as ability to meet the right audience and exceed KPIs”.Xapads and myco’s combined achievement highlights their dedication to elevating innovation in the ever-evolving landscape of digital marketing.