https://adgully.me/post/1995/myco-xapads-celebrate-double-gold-victory-at-digixx-2023-awards

myco & Xapads Celebrate Double Gold Victory at Digixx 2023 Awards

Dubai: In a remarkable display of collaborative success, myco (previously known as MContent), the innovative web3 video streaming platform, and Xapads, the leading advertising technology company won big at Digixx 2023 Awards. Their joint campaign won gold awards in both the Insight & Research and Mobile & Apps Marketing categories, showcasing the exceptional creativity, innovation, and impact that resulted from their partnership.myco and Xapads embarked on a mission to position myco as a cutting-edge app for web3 video streaming and to give content creators the power to earn from their creations. By leveraging strategic in-app placements through Xapads, the campaign soared, achieving heightened brand awareness, expanded reach, improved user retention rates, and higher quality user acquisitions for myco.  Tariq Jaser, Head of Marketing at myco, commented on the victory, saying, "We are incredibly proud of our collaboration with Xapads and the success we've achieved together at the Digixx 2023 Awards. This recognition reflects our commitment to innovation, creativity, and the potential of web3 technology to transform the video streaming landscape”.With this seamless collaboration and effective planning and execution, the campaign successfully reached over 2.8 million users and boosted the signup rate by an impressive 33%.Expressing his excitement, Gagan Uppal, Country Head-MENA, said “Our excitement is boundless upon receiving these awards, and we extend our gratitude to the Digixx 2023 Awards for acknowledging our dedication and efforts. Our collaboration with MyCo has played a crucial role in this success, and we recognize their invaluable contribution”. 
https://adgully.me/post/1684/myco-partners-with-xapads-media

Myco partners with Xapads Media

Myco, an innovative web3 video-streaming platform, powered by MContent, has collaborated with Xapads Media, a renowned programmatic adtech organization in the MENA region. Having worked with well-known brands across sectors such as fintech, e-commerce, and entertainment, Xapads has a solid presence in the region. Utilizing its state-of-the-art AI/ML-based tools and premium ad inventories, the adtech firm will execute Myco's performance campaigns targeting to increase its user base and retention rate. This will enable Myco to gather valuable user interaction and attract high-quality users. Ramneek Chadha, COO of Xapads Media, expressed his thoughts on the partnership with Myco, stating “we look forward to working closely with Myco to drive success for the brand. “He further added that “our expertise in programmatic advertising would be a benefit in helping Myco grow and expand its global reach, further establishing its position as a leading brand in web3 video streaming, funding, production, and distribution”.Myco is a platform that provides opportunities for both content consumers and producers. At present, it has nearly 1.5 million registered users from around the world, 500 top-notch content creator channels, and more than 100,000 user-generated videos. Additionally, it offers a range of original film productions (MyOriginals) and exclusive premium content. Gagan Uppal, Country Head, Xapads, MENA “I am really excited as through this partnership Myco is revolutionizing the industry by providing power to both the viewers and creators and we are happy to be a part of the journey. Hoping to achieve big things & grow together”!Tariq Jaser, the digital marketing manager at Myco, commented that “this partnership will leverage Xapads cutting-edge technology to target niche audiences and attract more quality users, driving new heights of success for the platform”.
https://adgully.me/post/1617/this-ramadan-reconnect-with-your-customers-through-retention-marketing

This Ramadan reconnect with your customers through retention marketing

Authored by: Gagan Uppal, Country Head - MENA, Xapads MediaEvery brand wants to hold onto consumers to win their trust and loyalty to develop a connection with it since the competition in the marketplaces intensifies brand owners because of increasing pressure to attract and retain customers. And there is no doubt in saying that, many brands also focus much on acquiring new customers but, I believe that the key to long-term success lies in retaining existing customers. Moreover, this is a constant concern for every advertiser because nobody would like his consumer to be a brand switcher wherein, Retention Marketing comes into the picture. A powerful retention strategy in place can really make a difference both in the brand presence and ROAS since it concentrates on engaging and nurturing long-term relationships with existing customers.Retention is one of the most critical aspects for the growth of any business since it's actually a blend of user satisfaction with the offerings of a brand which turns into user loyalty. Though brands focus on acquisition, I would like to say that they must simultaneously focus on retention as well in the early stages of campaign execution because doing so will reduce the chances of churn. This is because, if a user feels satisfied, valuable and gets catered with a better experience while trying and testing the goods/services of any brand, the possibility of returning to it get higher. Reports also say that loyal users are 5x as likely to repurchase as they become pretty aware of the brand’s offerings and USPs and often return to it to know what more it has in store (source: Microsoft). Therefore, in my opinion, holding onto the already existing user base is better as they are a huge asset for any brand and in fact, as Ramadan is around the corner, Retention Marketing can be a compelling factor for the brand’s growth and better ROAS as well. Let’s discuss the importance of retention in depth and how it does wonders for businesses. In my opinion, a customer's purchase or desired action doesn't mark the end of a sale. Instead, it's beneficial to offer related additional products through timely upselling or cross-selling based on the customer's past behaviors with the brand. By doing so, the brand can create effective recall and notify customers of suitable offerings during the upcoming festive season. Upselling, cross-selling and following up with users not only retain them but also enhance the value of their current purchase.However, sometimes a user stops using the app, resulting in churn which isn’t good for any business and to avoid this, Retention Marketing comes as a saviour. To prevent churn and grip the users’ interest in your brand, personalization coupled with automated product recommendations can do wonders for brand presence and recognition. When a user is catered with personalized offerings, he rarely switches brands in search of products that meet his expectations.I'd also like to point out that Retention complements Engagement because they have a direct and positive relationship. They both go hand in hand since user retention leads to repurchases and frequent repetitions of desired actions result in increasing user engagement rates. When a user gets the best of his needs and wants, he starts trusting the brand that drives quality engagement and often seeks to know more. This also helps marketers in analyzing their likes and dislikes and improvises user journey for a better experience and more tremendous impact. Retention Marketing not only enhances the existing and loyal user base, but also keeps them engaged by frequently executing storytelling campaigns that incorporate innovative tactics such as Rich Media Ads, Gamification, Rewards, Exclusive Deals and Discounts, and much more. Such aspects when incorporated into a campaign execution encourage users to spend some time on it even if they have been lapsed or inactive too. When existing users and inactive users also return to the brand, the user base starts enhancing which helps brands outperform their competitors and enable users to choose your brand over others. It is accurate to state that retention marketing plays a vital role in establishing long-term relationships with customers, boosting customer lifetime value, and facilitating the growth of a sustainable business.
https://adgully.me/post/987/oem-advertising-the-new-age-solution-for-smart-marketers-during-sales

OEM advertising: The new-age solution for smart marketers during sales

Since the sales like Thanksgiving Day, White Friday, Cyber Monday, and Year-End Sales are almost here at the corner, marketers wish to have a quality ROAS along with effective user-acquisition, retention and engagement rates. Moreover, in the Ad-tech sector, the market competition is evolving gradually and many different brand owners aim to target the same type of user base. So, if you are also a part of this ad universe then you must rely on the Power of OEM which optimizes the ad spend and enhances the campaign performance with data-driven measurable results. In fact, if I talk about the top OEM Partners in the MENA Region, they have a market share of 57.89% since 2022. Hence, If you haven’t incorporated OEM marketing practices in the campaign execution process specifically during sales; then you are still not late to unleash the significance of OEM Advertising and all technological innovations it has in store for smart marketers.  OEM establishes the brand with its effective recall value via the right medium of brand promotion in a safer environment. Moreover, it streamlines the process of acquiring and retaining the right audience, creating appropriate ads and assuring that the campaign is delivering a prominent message. This has given marketers a smart way of advertising as they can effectively plan the inventory and tap into the wider yet untapped markets. OEM devices come equipped with multiple ads placement, app discovery, app recommendations, advanced targeting and brand promotion opportunities at engaging touch points. Its inventories also have in-built app stores that are alternatives to Google Play Store and Apple App Store. This provides advertisers with exclusive deals to promote their app to achieve their business goals with incremental ROI. When users these days are mobile-first, OEM enables marketers to transform their marketing approach to acquire and engage mobile-friendly netizens with its unique and innovative branding and performance strategies. Well, there is a lot to speak about OEM but I would like to suggest marketers consider OEM as a new-age solution because of the following reasons: Campaign Effectiveness: Considering the paradigm shift from the traditional way of marketing to the digital one; OEM has proven to be the winning one. This is because it helps marketers to run a campaign in a transparent environment wherein, there is no involvement of any mediator between them and OEM. As a result, marketers can save a large chunk of their advertising budget with a better device interface and content customization which ultimately drives campaign effectiveness. Brand Awareness: OEM Advertising has now established benchmarks in the mobile app economy because it's one of the most prominent ways of creating buzz and brand awareness among users. It helps marketers to reach the audience and highlight their brands’ USPs while tapping into their pivotal moments throughout the device lifecycle without infringing their privacy. This builds a trustworthy relationship between the brand and users, gives them a value-generated experience and they effectively resonate with the showcased advert, driving app download volume results. App Fostering Opportunities: OEM lets brand owners make their mark and expand their reach while onboarding users from different geographies via its pool of app fostering opportunities. This gets done through its different ad formats like Splash Ads, Tiles, Banner Ads, Push Ads, Interstitial Ads and its placement options like Pre-Install, App Store Promotion, Hot Downloads, Icon Promotion, Recommended Apps, Browser-Based Promotion etc. Such features enable marketers to efficiently draw the audience’s attention and build an affinity with a brand. Precise Targeting: OEM enables marketers to access new markets as it determines the frequently used apps by the users on respective inventories. So, when the demand for smartphones rises, OEMs also pitch their sales into the growth of the app economy with app distribution opportunities. This is because OEMs provide marketers with users’ insights based on their past actions and behaviors onto which they can provide consumers with personalized and recommended content, tailored to their interests. In this way, brands’ offerings effectively reach the audiences and they better respond to the campaign too. OEM Advertising is massively revolutionizing the mobile app ecosystem because, alongside the above-mentioned advantages, it also showcases many licensed apps like RMG, Short Video, Social Media etc which encourages marketers to wisely invest in OEM. Its performance-driven results leave no stone unturned to generate quality ROAS which is why; MENA digital economy is projected to hit a staggering $400 billy by 2030 (source: Fast Company Middle East). Hence, OEM being a fundamental of digital advertising is a new-age technology which provides users with an elated experience and lets marketers implement digital-first sales strategies. It's setting a pace and is another way around to make the most out of their campaign. Written by: Gagan Uppal - Country Head - MENA, Xapads Media