Kia announces partnership of FIFA Beach Soccer World Cup in Dubai

Adgully Bureau |

Dubai: Kia Corporation has announced its partnership of the 12th edition of the FIFA Beach Soccer World Cup 2024TM, solidifying its longstanding partnership with FIFA. The event will take place in Dubai, from February 15 to 25, at Dubai Design District (D3).

Kia said it is committed to aligning with the FIFA Beach Soccer World Cup 2024TM, a tournament that showcases skill, athleticism, and the spirit of competition. This partnership underscores Kia's dedication to supporting international sports and fostering unity through the shared love for soccer. Kia will also be supporting the tournament operations with an official event fleet of 49 Kia vehicles.

The event will feature a dynamic display of Kia's latest award-winning all-electric flagship SUV, Kia EV9 and the Kia EV6. This display invites participants to engage with Kia’s cutting-edge industry-defining all-electric vehicles, offering a firsthand experience of the innovation that defines Kia's automotive excellence.

Yaser Shabsogh, Vice President, Commercial Operations at Kia Middle East and Africa, commented: "Kia is delighted to be part of the FIFA Beach Soccer World Cup 2024, a continuation of our successful collaboration with FIFA including the FIFA World Cup Qatar 2022™ and the FIFAe Finals 2023, recognized as one of the premier events in the esports industry showcasing the world's top gaming talent. This partnership, continuing until 2030, demonstrates our dedication to global sports, uniting people through shared passion and the thrill of competition."

The tournament will feature 16 qualified teams from around the world, promising an exhilarating competition that will captivate soccer fans globally. Participating countries include the host nation UAE, along with Senegal, Egypt, Argentina, Colombia, Tahiti, Belarus, USA, Mexico, Brazil, Italy, Spain, Portugal, Iran, Japan, and Oman.

Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East and Africa, added: "As we showcase our sustainable lineup of vehicles at this prestigious event, we look forward to creating memorable experiences for fans and customers alike. Kia's commitment to innovation and performance aligns seamlessly with the dynamic and thrilling nature of beach soccer."