BackLite Media expands its reach to Abu Dhabi with The Landmark Series

Adgully Bureau |

Backlite Media, the Dubai-based outdoor advertising company, has expanded The Landmark Series into Abu Dhabi. 

The Landmark Series in Abu Dhabi will feature a collection of "visually stunning" outdoor advertising structures strategically positioned in key, high-profile locations across the city. 

In line with this vision, the company has launched the award-winning Triple Crown in the heart of Abu Dhabi. With its impressive scale and strategic placements aimed at targeting Abu Dhabi’s high-net-worth individuals (HNWIs) and Emiratis, The Triple Crown is set to offer advertisers unparalleled visibility and exposure to a diverse audience.

The company announced that the Landmark Series presents an exciting opportunity for businesses to engage with consumers in Abu Dhabi in a meaningful and impactful manner.

“We are excited to introduce The Landmark Series to Abu Dhabi and expand our presence in the region,” remarked James Bicknell, CEO of BackLite Media. “With the city now recognised as a preferred hub for investments, business and real estate, Abu Dhabi provides the ideal backdrop for our innovative advertising structures. We are confident that The Landmark Series will enhance the city’s advertising landscape and offer premium brands a powerful platform to connect with elite audiences.”

Through the integration of cutting-edge technology and creative design, The Landmark Series is poised to deliver unparalleled visibility and engagement for advertisers while enhancing the urban landscape of Abu Dhabi.