True Gamers and Takefluence Partner to Elevate Gaming and eSport Content Creator

The gaming sector within the Middle East has witnessed remarkable growth, with highest gaming penetration - over 60% of the population are game enthusiasts. Saudi Arabia and the UAE are leading this surge, with the sector expected to reach a valuation of $6 billion by 2027, according to the Dubai Multi Commodities Centre’s study. At the forefront of this evolution, True Gamers, UAE-based esteemed esports clubs network, has already established six clubs in Dubai, with a significant investment of $45 million to develop over 150 clubs across Saudi Arabia. Additionally, True Gamers is gearing up for further expansion, with plans to open new branches in Dubai, Abu Dhabi, and Sharjah within the next few months. This strategic expansion is not just about providing state-of-the-art gaming facilities but also creating a nurturing ecosystem for gaming content creators to thrive.The content creator economy in the Middle East underscores a pivotal shift towards authentic digital marketing strategies, with nano and micro-influencers and user-generated content (UGC) playing crucial roles. This trend signals a growing demand for a supportive ecosystem that caters to the aspirations of gaming content creators, values creativity, innovation, and collaboration.In response to this evolving landscape, True Gamers and Takefluence are launching an ambassador program specifically designed for the gaming community. This initiative aims to harness the potential of gaming enthusiasts and content creators, offering them a platform to showcase their creativity, engage with a wider audience, and ultimately, transform their passion for gaming into rewarding opportunities.“This partnership reflects a shared vision for the future of Gaming, eSport and content creation in the region, highlighting the synergies between technological innovation and community engagement. As the digital landscape evolves, collaborations like this are crucial in driving the growth of the eGaming and content creator economies, offering new opportunities for creators and brands alike.”, - Archie Rudyuk, CEO and Co-Founder of Takefluence. “By combining our resources and expertise, we are not just offering a platform for gamers and creators but also setting the stage for the next generation of gaming content. This initiative is about recognizing and amplifying the talents within our community, ensuring that the Middle East becomes a main hub of innovation and creativity in the global gaming scene.", - Vlad Belyanin, True Gamers Co-Founder and CPO.The collaboration between True Gamers and Takefluence marks the beginning of a new chapter in the eGaming content creation narrative in the Middle East. It is a call to action for creators to leverage their skills, embrace new opportunities, and be at the forefront of the digital revolution in the gaming world. With the support of this groundbreaking initiative, the region's gaming content creators are set to embark on a journey of growth, discovery, and unparalleled success.

Archie Rudyuk on Takefluence's role in MENA's creator economy

Mitgo Group, a global tech company focused on delivering innovative marketing solutions and promoting entrepreneurship, has recently launched Takefluence, a platform connecting content creators and social media enthusiasts with brands in the Middle East and North Africa (MENA) region.With this launch of Takefluence, Mitgo Group aims to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.In this interview with Adgully Middle East, Archie Rudyuk, Regional Director of Mitgo Group in MENA and Co-founder of Takefluence, discusses the recent launch of Takefluence, aimed at connecting content creators and social media enthusiasts with brands in the MENA region. The platform is designed to facilitate influencer marketing activities in the MENA region, which is estimated to be worth over $1 billion. Rudyuk also highlighted the importance of Takefluence in strengthening Mitgo Group's position in the MENA influencer marketing industry. The platform seeks to tap into the growing market of content creators and social media influencers in the region, providing them with opportunities to collaborate with brands and monetize their online presence.What personal or professional values guide you as the CEO of Takefluence?Working with Takefluence has been an exhilarating journey, fueled by my passion for innovation and dedication to building strong connections between content creators and brands. As CEO, my guiding principles are integrity, creativity, and teamwork. These core values are the heartbeat of our company culture, influencing every decision and strategy, propelling us towards fostering a vibrant ecosystem where both creators and brands can flourish together.Mitgo Group, a global tech company, has announced the launch of Takefluence in the MENA region. How, according to you, will it change the creator economy and social landscape in MENA?The launch of Takefluence in the MENA region marks a significant shift in the creator economy and social landscape. With experts estimating the MENA influencer marketing industry at more than $1 billion, the significance of the content economy in the region is on the rise. This growth is further supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.The MENA content economy is expanding rapidly, and with projections indicating a steady rise in creator ad spending, Takefluence's strategic debut aligns perfectly with these trends. We aim to empower creators and forge genuine connections between brands and their audiences, enhancing the region's creator economy.What sets Takefluence apart from other companies in the creator economy space?Takefluence stands out for its innovative approach to collaboration with content creators. Our platform offers unique campaign types based on various actions like conversions, reposting, making a post/story, leaving a product review, and more.Furthermore, it streamlines the entire process for brands — from on-boarding and reporting to payouts offering unparalleled efficiency and effectiveness in social media campaigns. This efficiency, coupled with our collaboration with over 150 brands including Noon, Namshi, and Huawei, positions us to significantly impact the MENA creator economy by enhancing engagement, fostering authentic connections, and boosting brand visibility.How do you envision the future of the creator economy evolving in the MENA, and how is Takefluence adapting to these changes?I see the future of the creator economy in MENA moving towards a more dynamic, collaborative ecosystem that values authenticity and the power of micro and nano influencers. At Takefluence, we're constantly innovating our platform to meet these evolving needs, providing brands and creators with the tools necessary for success. We aim to stay at the forefront of trends and leverage our partnerships to drive impactful engagement and long-term achievements.What can be some of the challenges that you may have to face in MENA, and how will you overcome them?Navigating the MENA market comes with its set of challenges, including cultural nuances, regulatory hurdles, and stiff competition. Our strategy to overcome these obstacles involves building strong local relationships, deeply understanding the cultural landscape, and ensuring regulatory compliance. Innovation and strategic partnerships will also be key in maintaining our competitive edge.Can you discuss a particularly successful campaign orchestrated through Takefluence in the Middle East? What made it successful?One particularly successful campaign orchestrated through Takefluence involved a collaboration between Truegamers and their loyal audience.Truegamers, a leading gaming club in the region, partnered with Takefluence to create an innovative ambassador programme leveraging the influence of their dedicated followers and attracting new participants by rewarding loyalty and invitations. This campaign showcased the power of user-generated content and rewarding audience engagement.Truegamers' ambassador programme encouraged content creators to share an exclusive promo code with their audience, offering 1 hour of free play at Truegamers for every new user sign-up using the code. Additionally, creators earned up to 35 AED for every new gamer joining True Gamers with their exclusive promo code. This incentive-based approach not only attracted new users to Truegamers but also incentivized content creators to actively promote the brand, driving engagement and brand loyalty.True Gamers are going to open 150 new gaming clubs in Saudi Arabia, and we are planning to extend our collaboration there to empower local gaming talent and creators.What advice do you have for brands looking to collaborate with content creators more effectively?Consider leveraging the power of nano and micro creators, whose campaigns have been proven to be up to 4-5 times more effective than those of mega influencers.One effective strategy is to embrace the brand-formance format, which incorporates Cost Per Acquisition (CPA) and hybrid campaigns. This approach offers diverse campaign options tailored to your specific goals and objectives, ensuring optimal performance and ROI.Platforms like Takefluence offer streamlined processes for launching campaigns, automating tasks such as onboarding, reporting, and payouts. By leveraging such platforms, brands can save time and resources while ensuring efficient and effective campaigns.What innovations or developments can we expect to see from Takefluence in the Middle East after partnering with Mitgo?Looking ahead, we're excited to expand our brand partnerships, enhance our platform features, and introduce new initiatives to support creators and brands in the region.We've recently launched our Ambassador programme, offering content creators access to special offers. We are committed to driving innovation and fostering meaningful connections between content creators and brands to reshape social commerce in the MENA region.How does Takefluence stay ahead of emerging trends and changes in social media platforms?We keep our finger on the pulse of the industry by closely monitoring trends, engaging with experts, and leveraging data analytics. Valuing feedback from our community of creators and brands allows us to evolve our platform in line with their needs. This proactive approach ensures we stay agile and continue to lead in the creator economy space.

Mitgo Group Launches Takefluence: Revolutionary Creators & Brands Collaboration

Mitgo Group, a global tech company focused on delivering innovative marketing solutions and promoting entrepreneurship, announces the launch of Takefluence, a platform connecting content creators and social media enthusiasts with brands in the Middle East and North Africa (MENA) region. The launch of Takefluence will allow Mitgo Group to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion. The significance of the content economy is on the rise in the MENA market, supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, to empower content creators and influencers. Sheikh Mohammed's commitment to establishing a permanent headquarters for influencers in Dubai further reinforces Takefluence's strategic position in line with the region's dedication to fostering influencer marketing industry growth. The platform aims to attract 1-3 million users within the next 1-2 years.Industry reports also project a surge in influencer ad spending at an annual rate of 10.04% from 2023 to 2027. Moreover, there is a global dominant trend of partnering with micro and nano influencers and creator affiliate partnerships which are the main focus of Takefluence. Such partnerships are proven to be up to 4-5x more effective than mega-influencers campaigns. So, the Takefluence strategic entry aligns perfectly with this upward trajectory of the influencer market in the MENA region.Takefluence is set to create a dynamic ecosystem where content creators seamlessly discover and connect with leading brands, earning from campaigns, enjoying savings while shopping online or offline. The platform distinguishes itself by offering content creators a streamlined process, from receiving promo codes to participating in brand campaigns, coupled with quick withdrawal options, hybrid earnings, an Ambassador program, and a diverse range of brand choices and promotions. For brands, Takefluence introduces a brand-formance approach, incorporating Cost Per Acquisition (CPA) and Hybrid campaigns. This approach includes pay-per-post, pay-per-reach, fixed, gifting and branding campaigns based on reach, all facilitated through content creators and user-generated content.Takefluence has already secured partnerships with 150+ brands including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, etc. The company is set to onboard and help any offline and online brands, malls, event organizers, marketplace brands, sellers and even individuals like emerging artists who can immediately benefit from engaging their audience and customers to create or amplify content.Archie Rudyuk, CEO of Takefluence:"As we venture into the MENA market, the growth potential is immense. The region's vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results."Alexander Bachmann, CEO of Mitgo Group:"We believe in Takefluence's vision and its potential to reshape social commerce in the MENA region. The team's dedication and innovative approach align with our values at Mitgo Group. This strategic collaboration is poised to make a significant impact on the influencer marketing landscape."Mitgo Group is committed to contributing to the evolution of social commerce, empowering, and fostering meaningful connections between content creators and brands in the MENA region.