Majid Al Futtaim launches ‘From City Centre to Gaza’ campaign

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has unveiled a humanitarian campaign ‘From City Centre to Gaza’ with a host of initiatives aimed at giving back and supporting distressed communities in Gaza this Ramadan and Eid.Taking place at various City Centre malls across the UAE in coordination with several leading NGOs and charitable organizations in the country, the campaign stems from Majid Al Futtaim’s commitment to providing continued support to communities in Gaza through humanitarian initiatives. The activities under the ‘From City Centre to Gaza’ campaign include:Kaak El Eid Charity Sale: Visitors of City Centre Mirdif can bite into delicious Kaak El Eid cookies (traditional biscuits baked during Eid) served by the iconic Palestinian restaurant Mama’esh. All proceeds from the sale will be donated to provide pediatric medical assistance to children with physical disabilities from Gaza through the Al Jalila Foundation.When: April 5 Time: 7:00pm to 12:00amWhere: City Centre MirdifTarahum - for Gaza: A brilliant evening bazaar laden with products related to Palestine awaits visitors at this special initiative supporting the UAE relief campaign, Tarahum - for Gaza. All proceeds from the sale of the items will be donated to Emirates Red Crescent to provide emergency food assistance to people in Gaza.When: April 6Time: 7:00pm to 12:00amWhere: The Plaza at City Centre Al ZahiaMedia Contact:Sarah

BPerfect Cosmetics celebrate its official launch in Dubai

Global beauty brand BPerfect Cosmetics has expanded into the Dubai market through a partnership with retail giants Lifestyle Group and Watsons.The official launch party unfolded at Nazcaa Dubai, Downtown Dubai on Thursday, March 7, 2024, welcoming a select group of Dubai's celebrated beauty influencers. Guests were immersed into the electrifying world of BPerfect, experiencing firsthand the brand's distinctive fusion of cutting-edge beauty, versatility, and innovation.With a DJ spinning tunes, a claw machine filled with BPerfect minis, and captivating product demos, attendees indulged in cocktails and canapés before founder Brendan McDowell took the stage to share the brand’s incredible history, ethos, and exciting future plans.Amidst the buzz, BPerfect Makeup Artists dazzled the crowd with stunning Eid makeup looks, revealing the secrets behind the allure of each product and showcasing their renowned versatility. In a final flourish, every guest departed with a gift bag bursting at the seams with BPerfect's favourites.Continuing the excitement, on Friday, March 8th, international MUA Katie Daley hosted an intimate masterclass for 20 lucky attendees. With insider tips and tricks, she showcased how to achieve flawless looks using BPerfect's most popular products, leaving her audience visibly inspired to recreate their own BPerfect beauty magic.Since its inception in 2012 with a humble £500 personal investment by founder Brendan McDowell, BPerfect Cosmetics has emerged as a global powerhouse in the beauty industry. McDowell's bold decision to refuse a €80K investment offer on Dragon’s Den set the stage for the brand's unprecedented success.Today, BPerfect enjoys cult-like status among celebrities, style influencers, and beauty enthusiasts worldwide, collaborating with globally renowned MUAs such as Katie Daley (Miss KAD) and public figures, such as Love Island’s Ekin-Su. With over 2,000 retailers globally to date and twelve standalone Megastores, BPerfect’s diverse product range is adored by makeup artists and novices alike.BPerfect’s Units are located in the Lifestyle Mall of Emirates, Watsons Mall of Emirates, Watsons Dubai Mall, Watsons Dubai Festival City, Lifestyle Bawadi Mall, Lifestyle Al Zahia, Lifestyle Mirdif City Centre, Lifestyle Rak Bin Dahar, Lifestyle Fujairah City Centre.