https://adgully.me/post/6252/majid-al-futtaim-shopping-malls-taps-memac-ogilvy-as-lead-creative-agency-for-gc

Majid Al Futtaim Shopping Malls taps Memac Ogilvy as lead creative agency for GC

Memac Ogilvy announced today that it has been selected by Majid Al Futtaim Shopping Malls, as its new strategic and creative agency of record in the GCC. As Majid Al Futtaim’s strategic partner, Memac Ogilvy will ideate and develop creative campaigns and content across all media and manage the retail giant’s social media engagements across malls in their respective markets, specifically UAE, Bahrain and Oman.The agency will be responsible for driving improved online engagement and conversion on social media, ensuring a wholistic approach to their creative campaigns across the portfolio of 24 outlets, including City Centre malls and the flagship luxury destination, Mall of the Emirates in Dubai. Memac Ogilvy was awarded the business after an extended and competitive pitch process.Hadi Ballout, Managing Director, Advertising – UAE, Memac Ogilvy, said: “Coming out of a long-standing business relationship, the Majid Al Futtaim team is looking forward to a fresh start with a new agency, as we further build brand equity through a seamless alignment of all marketing communication collateral.“During the pitch process, our client was particularly impressed with our strategic and creative approach to City Centre's new brand campaign, which aims to roll out later this year, as well as with the agency’s impressive social media and channel management credentials.” Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: “Majid Al Futtaim is an iconic UAE brand, that in just under 30 years has become the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. “We are honored to partner with their shopping malls division, as they continue to innovate and expand, and look forward to an active relationship, where our dynamic and agile approach will create campaigns to drive revenue and overall business growth.”
https://adgully.me/post/4896/memac-ogilvy-announces-new-leadership-for-uae-operations

Memac Ogilvy announces new leadership for UAE operations

Memac Ogilvy’s new leadership appointment for its UAE operations reflects the company's commitment to promoting internal talent and strengthening its position in the marketing and communications industry. Hadi Ballout and Saad Abu Touq, both seasoned professionals within the company, have been promoted to jointly lead the UAE operations, the network's largest operation.Hadi Ballout, with his experience since 2016 at Memac Ogilvy, will now serve as the Managing Director for advertising. On the other hand, Saad Abu Touq, who has dedicated over 13 years to the company, will take on the role of Managing Director for PR. Together, they will oversee the network's business units, combining their skills and experiences.This move is seen as a positive impact on Memac Ogilvy's culture, work quality, and client relationships, showcasing the benefits of internal growth. Ghassan Maraqa, CEO of Memac Ogilvy, expressed pride in promoting these dynamic leaders from within the organization, emphasizing their strategic focus and long-lasting relationships with top clients.Hadi Ballout expressed his excitement about leading the advertising business to new heights, focusing on elevating creative offerings and delivering exceptional results. Saad Abu Touq, having spent over a decade with Memac Ogilvy, expressed honor in continuing to lead the PR business in the UAE and expanding his responsibilities to oversee the operations alongside Hadi.The joint leadership is expected to uphold the company's shared values and network cohesion as Memac Ogilvy enters a new growth phase, leveraging the leaders' 20 years of combined experience within the company across five markets.