https://adgully.me/post/5426/merkle-mena-appoints-sameer-poonja-as-first-head-of-experience-and-platforms

Merkle MENA appoints Sameer Poonja as first Head of Experience and Platforms

Merkle, dentsu’s leading technology-enabled customer experience management company, has today announced the key appointment of Sameer Poonja to the newly created Head of Experience and Platforms role. In his new position, Sameer will lead the Experience Platform capability for Merkle, with a focus on helping clients create omni-channel content-driven experiences. His responsibilities include delivering high quality, integrated experiences and championing the principles of headless content and digital asset management to deliver customised experiences. Sameer will lead the delivery of these outcomes by connecting the dots across Merkle’s pillars of analytics, data, CX, UX creative and performance marketing. Poonja is an experience pioneer, with several career highlights including launching Emirates Airlines' first consumer-facing application, building Canada's first wireless machine with Coca-Cola, and spearheading the launch of Canada's first cloud-based hotel management system. His entrepreneurial spirit also led him to co-found Spades, a contactless web-based dine-in solution, in response to the growing demand for frictionless payment experiences.Commenting on his appointment, Sameer remarked, "I am thrilled to join Merkle MENA and embark on this exciting journey of shaping transformative digital experiences. By focusing on the 'why' I believe we can redefine the boundaries of what’s possible in the region’s digital landscape. Merkle holds a distinctive position in the market, offering our clients a comprehensive blend of strategic insights, creative ingenuity, design and technical proficiency, and effective commercial strategies to advance their growth agendas." Prior to joining Merkle, Sameer served as a Senior Advisor at Roland Berger, where he played a pivotal role in establishing growth strategies for prominent entities such as Entertainer and various Saudi Government institutions. He has also demonstrated a commitment to fostering innovation and driving tangible results by mentoring, incubating, and accelerating new entrants on the Fintech Fast Track Program while leading Innovation, Partnerships and Design for Visa CEMEA. Andreas Skopal, Managing Director Merkle MENA said, “Sameer brings unparalleled experience and a proven track record in strategy, experience platforms and innovation. I have no doubt that under his guardianship we will be able to set new standards in digital experience delivery by harnessing platforms and fostering collaboration across UX, business upskilling, performance, and cross-channel connectivity to facilitate seamless interactions across digital touchpoints for our clients and their customers.” Poonja commences the role with immediate effect. This appointment follows the earlier announcements of Stacy Anderson as Deputy Managing Director, Omar Khan of Head of Data & Analytics and Andreas Skopal as Managing Director, and forms part of a growing Merkle MENA executive team. 
https://adgully.me/post/5205/merkle-mena-welcomes-stacy-andersen-as-deputy-managing-director

Merkle MENA welcomes Stacy Andersen as Deputy Managing Director

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Stacy Andersen as Deputy Managing Director, Merkle MENA. In this newly created role, Stacy will join Merkle’s regional leadership team and help drive growth across Merkle's client base, services and capabilities, with a focus on regional expansion.Stacy brings a wealth of experience and expertise in digital and business growth consultancy, omnichannel strategy, CXM, and transformation. With a career spanning over 18 years, Stacy has spent much of her career navigating an evolving digital landscape to deliver impactful solutions to clients across various industries and regions. In her new role, she will play a pivotal role in leading performance, strategy, and growth initiatives for Merkle MENA. She will oversee all performance accounts, including high-profile clients, while driving the adoption of capabilities beyond performance marketing to include data, AI, emerging technologies, SEO and experience.Prior to joining dentsu, Stacy held various leadership positions across major holding groups both in the Americas and MENA, with her most recent role being Head of Digital Transformation and Innovation at Publicis Groupe. She was responsible for opening Hearts & Science MENA, and previously worked at Merkle New York prior to dentsu’s acquisition of the company. Throughout her celebrated career she has worked with a diverse range of clients, including Neom, Majid Al Futtaim, Nestle, BMW, Samsung, One & Only, LVMH, Visa, and Amazon.Commenting on her appointment, Andreas Skopal, Managing Director of Merkle MENA, said: "Stacy's extensive experience, understanding of our business and our clients’ needs make her an invaluable asset to Merkle MENA. We are confident that her leadership will contribute significantly to our strategic objectives, bringing together creativity, technology and data to deliver seamless customer experiences. We are thrilled to have Stacy join the team and partner with her as we embark on our next phase of our growth."Expressing her enthusiasm for rejoining Merkle, Stacy added: "I am delighted to take on this new role with Merkle MENA to support the business in forging a new path for CX transformation in the region. The opportunity to partner with clients to accelerate their digital dexterity and enrich their customer experience through Merkle’s unique data and technology-enabled solutions is compelling, especially in a region that is at the forefront of digitization, innovation and economic diversification globally."
https://adgully.me/post/4639/fiona-black-assumes-role-as-integrated-client-growth-lead-for-cart-mena

Fiona Black assumes role as integrated client growth lead for cart MENA

Carat, a dentsu company, today announced the appointment of Fiona Black as Integrated Client Growth Lead. In this newly created role, Fiona will architect progressive solutions and delivery excellence to enable growth for clients. Fiona brings with her a wealth of experience and a strong track record of delivering large-scale media transformation projects. At Carat, she will play a pivotal role in delivering value and driving profitable business growth for clients, while ensuring seamless collaboration across the dentsu network of agencies.Working closely with client partners to drive effective strategic partnerships Fiona will work towards delivering long term brand building.  By leveraging the full service offering across dentsu, Fiona will unlock new opportunities with integrated business plans designed to deliver commercially, creatively and culturally for some of the agency’s most complex and multidisciplinary clients. Commenting on her appointment, Ramzy Abouchacra, CEO, Carat MENA, said: “Fiona’s fresh thinking, determination and spirit is exactly what is needed to deliver meaningful progress and growth for our clients and our business. She is an energetic, transformative leader who brings strong expertise and a deep passion for innovation. I look forward to working with Fiona as we support our clients in their transformation journeys and develop Carat’s proposition ready for the next phase of our own regional growth plans.” With over two decades of experience working in the industry, Black’s previous experience includes key leadership positions across holding group agencies both in the UAE and the United Kingdom, leading teams across multiple markets. In these roles, she demonstrated her strategic leadership on significant domestic and international clients such as Visa, Mars, Mondelez, OSN, Activision Blizzard, Disney and PUIG."The whole media industry is at a turning point as brands reevaluate their agency experience and expectations - I am really excited to take on this position at as it represents an incredible opportunity to drive innovation and create seamless, integrated solutions that will truly benefit our clients. I look forward to working with the talented teams at Carat and across Dentsu in fostering strong, sustainable partnerships that deliver exceptional results for our clients," commented Fiona. 
https://adgully.me/post/4164/dentsu-names-andré-andrade-ceo-emea

Dentsu names André Andrade CEO EMEA

Dentsu announced the appointment of André Andrade as CEO, dentsu EMEA overseeing the integrated growth strategy and business execution for dentsu within the Europe, Middle East & Africa (EMEA) region. Andrade joins the community of Regional CEOs overseen by Giulio Malegori, recently appointed Group Chief Operating Officer, Dentsu Group Inc.Andrade has been part of dentsu for nearly 20 years demonstrating a proven ability to drive growth and scale client relationships across EMEA markets. Since 2004 he has served as CEO, dentsu Portugal, CEO of dentsu Spain & Portugal and further assumed the responsibility CEO Iberia & Sub-Saharan Africa (IBSSA) in 2013.In this most recent role, Andrade significantly grew revenue and performance in the IBSSA cluster and delivered a successful acquisition plan that integrated ten operations across media, creative, content and data bringing new capabilities and talent to dentsu teams, delivering on a true one dentsu market offering. Andrade also overseas dentsu’s Client & Solutions Hub for EMEA, in charge of driving client-centric strategy for integrated growth solutions across the region.“André has shown passion and commitment to bringing together the best of dentsu and spearheaded innovation to deliver integrated solutions at scale,” said Hiroshi Igarashi, President and CEO, Dentsu Group Inc. “I am looking forward to working in close collaboration as we continue to focus on putting our clients at the center, and delivering a seamless, integrated experience, driving growth and competitive advantage.”“Having worked with André for many years, I have witnessed first-hand his commitment to leading teams, transforming businesses, and driving client growth,” said Giulio Malegori, Group Chief Operating Officer, Dentsu Group Inc.. “He has extensive understanding of the Europe, Middle East and Africa region which means he is well positioned to understand the diverse needs of our people, clients and consumers.”“It’s an exciting time to be part of dentsu given our uniqueness in the marketplace, sitting at the intersection of marketing, consulting and technology. We are committed to embracing client-centricity at the core of everything we do and the decisions we make,” said Andrade. “I am ready to take on this next opportunity with dentsu and look forward to working together with our 16,000 people across EMEA in delivering innovation and people-centred transformation for clients.”Dentsu will announce Andrade’s successor over the coming weeks.
https://adgully.me/post/3982/yandex-ads-appoints-mohamed-mahmoud-as-head-of-client-partnerships-and-data

Yandex Ads appoints Mohamed Mahmoud as Head of Client Partnerships and Data

Yandex Ads, a prominent global digital advertising company, has announced the appointment of Mohamed Mahmoud as the Head of Client Partnerships & Data for the Middle East and Africa (MEA). This strategic move underscores the company's commitment to expanding its presence in international markets.Yandex Ads is the digital advertising division of the renowned Russian search engine and web portal, Yandex.Mohamed Mahmoud brings a wealth of experience from his previous roles at companies like Microsoft, Huawei, Publicis, Dentsu, ConnectAds, and Petal Ads, where he played a pivotal role as the Head of Client Partnerships and Data for the MEA region. In this capacity, he formulated the organization's go-to-market strategy, cultivated the partnership team, and elevated the brand's visibility through innovative events, educational programs, workshops, and collaborative efforts. Furthermore, as the Data Management Lead at Choueiri Group, he significantly contributed to the enhancement of data product collection and categorization for various media teams across industries.Evgenii Pavlov, General Manager at Yandex Ads MEA, expressed enthusiasm about the appointment, stating: "We are delighted to welcome Mohamed to the Yandex Ads team. His extensive international experience and proven track record in the MEA region make him a valuable addition as we continue our global expansion. Mohamed's leadership and strategic vision align perfectly with our commitment to delivering cutting-edge advertising solutions. We look forward to leveraging his expertise to strengthen our client partnerships and data initiatives, driving innovation in the ever-evolving digital advertising landscape."Mohamed Mahmoud expressed gratitude and said: "I am honored to join Yandex Ads, a company renowned for setting global standards in digital advertising excellence. I am excited to apply my expertise in data-driven strategies to fuel innovation as we embark on our international expansion journey."
https://adgully.me/post/2689/abdallah-bibi-to-lead-dentsus-content-sports-and-gaming-design

Abdallah Bibi to Lead dentsu's Content, Sports, and Gaming Design

Dubai: Dentsu has announced that Abdallah Bibi has been appointed as Commercial Director – Sports, Gaming and Content Partnerships, leading the development and design of dentsu’s offering in this space in the MENA region. Reporting to Tarek Daouk, CEO of dentsu MENA, Abdallah's new role will leverage opportunities in content production, rights distribution, naming and broadcast rights, gaming, anime and sports franchise infrastructure. Concurrently, Jad Noujeim, former Group Trading Director at Carat, assumes the position of Head of Trading for Amplifi, dentsu’s media investment arm. In this newly created role, Abdallah, with over 15 years of regional media experience, will oversee dentsu’s regional content and production efforts, integrating capabilities across the organization to build cohesive brand experiences. Jad, another stalwart of the dentsu team with 16 years’ expertise, having spent the last decade with Carat and most recently leading the media agency’s trading division, will take on Abdallah’s previous responsibilities leading Amplifi MENA. Globally, dentsu has an established Entertainment and Gaming business backed by a worldwide studio footprint, pioneering craft and technology capabilities and a roster of production partners and independent creators, enhanced by seamless integration with dentsu’s product and data offering. Abdallah will lead strategic investments and partnerships to leverage global entertainment opportunities and engage the thriving Middle Eastern gaming community. Working with the newly established Dentsu Anime Solutions Inc. in Japan, dentsu MENA will introduce new opportunities to market with anime licensing and merchandising to broadcasters and streaming platforms, along with peripheral businesses such as games, merchandising and events. Abdallah Bibi, newly appointed Commercial Director – Sports, Gaming and Content Partnerships remarked: “I’m excited to leverage my career experiences and dentsu’s rich heritage in this field to design our regional Content, Sports and Gaming offering. We are uniquely positioned to unlock new revenue opportunities for sports franchises, content producers and our clients. We will also be looking to create, enhance and invest in authentic gaming experiences for our clients in publishing, creator worlds, anime and e-sports. There is huge potential to produce transformative work in this space in our region, and I can’t wait to get started”.Jad Noujeim, now Head of Trading, Amplifi MENA said: “I'm thrilled to be leading our trading division into new horizons within the dynamic MENA media landscape. My focus will remain on cultivating strong partnerships, while leveraging deep industry insights and client-centric strategies to deliver on dentsu’s commitment to excellence and ongoing advancement.” Tarek Daouk, CEO, dentsu MENA added: “Dentsu Japan has an exceptional history in Entertainment and Sports as critical players in major sporting events and properties, as well as having a vast array of film, television, gaming, and anime experience. Dentsu’s content business is one of its true differentiators and as anime, gaming and sports continue to generate enthusiasm in MENA, particularly among Gen Z audiences, I’m excited for us to build a compelling regional offering in this space with Abdallah at the helm. Jad is also extremely well placed to lead Amplifi going forward, bringing together innovations, capabilities, and expertise to unlock new opportunities for our partners and clients. Congratulations to them both, I wish them every success in their new roles.”