Jeep and Publicis Middle East launch 'WE DON’T MAKE JEEP. YOU DO.'

The Jeep and Middle East Publicis’s ad promotion "WE DON’T MAKE JEEP. YOU DO" represents a departure from traditional automotive advertising by embracing the authentic voices and experiences of the Jeep community itself.By utilizing user-generated content (UGC) across various platforms, including social media, posters, and digital displays, this promotion showcases the genuine connection between Jeep owners and their vehicles.The central message, "We Don't Make Jeep, You Do," emphasizes that Jeep is more than just a car; it's an embodiment of the adventurous spirit and individual stories of its drivers. Through the ad, Jeep celebrates the unique personalities of its vehicles, as reflected in the names given to them by their owners.What sets this promotion apart is its focus on authenticity. Rather than relying on polished commercials, Jeep prioritizes real, unscripted moments that resonate with its community. By empowering over 20,000 fans to become micro-influencers, the brand harnesses the genuine enthusiasm of its supporters.Melhem Najm, Chief Marketing Officer at Stellantis MEA, highlights the importance of the Jeep community in embodying the spirit of adventure that defines the brand. He expresses gratitude to the owners who shared their content, enabling the creation of a powerful film that captures the essence of Jeep through their personal stories.Tuki Ghiassi and Anton Marais of Publicis Middle East emphasize the uniqueness of the Jeep community and its passion for the brand. They emphasize that Jeep's appeal goes beyond its products, embodying an ethos that sets it apart from competitors.Overall, this ad campaign successfully communicates Jeep's identity as more than just a manufacturer of vehicles but as a community-driven brand that celebrates the adventures and stories of its owners.

Yandex Ads appoints Mohamed Mahmoud as Head of Client Partnerships and Data

Yandex Ads, a prominent global digital advertising company, has announced the appointment of Mohamed Mahmoud as the Head of Client Partnerships & Data for the Middle East and Africa (MEA). This strategic move underscores the company's commitment to expanding its presence in international markets.Yandex Ads is the digital advertising division of the renowned Russian search engine and web portal, Yandex.Mohamed Mahmoud brings a wealth of experience from his previous roles at companies like Microsoft, Huawei, Publicis, Dentsu, ConnectAds, and Petal Ads, where he played a pivotal role as the Head of Client Partnerships and Data for the MEA region. In this capacity, he formulated the organization's go-to-market strategy, cultivated the partnership team, and elevated the brand's visibility through innovative events, educational programs, workshops, and collaborative efforts. Furthermore, as the Data Management Lead at Choueiri Group, he significantly contributed to the enhancement of data product collection and categorization for various media teams across industries.Evgenii Pavlov, General Manager at Yandex Ads MEA, expressed enthusiasm about the appointment, stating: "We are delighted to welcome Mohamed to the Yandex Ads team. His extensive international experience and proven track record in the MEA region make him a valuable addition as we continue our global expansion. Mohamed's leadership and strategic vision align perfectly with our commitment to delivering cutting-edge advertising solutions. We look forward to leveraging his expertise to strengthen our client partnerships and data initiatives, driving innovation in the ever-evolving digital advertising landscape."Mohamed Mahmoud expressed gratitude and said: "I am honored to join Yandex Ads, a company renowned for setting global standards in digital advertising excellence. I am excited to apply my expertise in data-driven strategies to fuel innovation as we embark on our international expansion journey."