https://adgully.me/post/5205/merkle-mena-welcomes-stacy-andersen-as-deputy-managing-director

Merkle MENA welcomes Stacy Andersen as Deputy Managing Director

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Stacy Andersen as Deputy Managing Director, Merkle MENA. In this newly created role, Stacy will join Merkle’s regional leadership team and help drive growth across Merkle's client base, services and capabilities, with a focus on regional expansion.Stacy brings a wealth of experience and expertise in digital and business growth consultancy, omnichannel strategy, CXM, and transformation. With a career spanning over 18 years, Stacy has spent much of her career navigating an evolving digital landscape to deliver impactful solutions to clients across various industries and regions. In her new role, she will play a pivotal role in leading performance, strategy, and growth initiatives for Merkle MENA. She will oversee all performance accounts, including high-profile clients, while driving the adoption of capabilities beyond performance marketing to include data, AI, emerging technologies, SEO and experience.Prior to joining dentsu, Stacy held various leadership positions across major holding groups both in the Americas and MENA, with her most recent role being Head of Digital Transformation and Innovation at Publicis Groupe. She was responsible for opening Hearts & Science MENA, and previously worked at Merkle New York prior to dentsu’s acquisition of the company. Throughout her celebrated career she has worked with a diverse range of clients, including Neom, Majid Al Futtaim, Nestle, BMW, Samsung, One & Only, LVMH, Visa, and Amazon.Commenting on her appointment, Andreas Skopal, Managing Director of Merkle MENA, said: "Stacy's extensive experience, understanding of our business and our clients’ needs make her an invaluable asset to Merkle MENA. We are confident that her leadership will contribute significantly to our strategic objectives, bringing together creativity, technology and data to deliver seamless customer experiences. We are thrilled to have Stacy join the team and partner with her as we embark on our next phase of our growth."Expressing her enthusiasm for rejoining Merkle, Stacy added: "I am delighted to take on this new role with Merkle MENA to support the business in forging a new path for CX transformation in the region. The opportunity to partner with clients to accelerate their digital dexterity and enrich their customer experience through Merkle’s unique data and technology-enabled solutions is compelling, especially in a region that is at the forefront of digitization, innovation and economic diversification globally."
https://adgully.me/post/2375/merkle-appoints-andreas-skopal-as-managing-director-for-mena

Merkle appoints Andreas Skopal as Managing Director for MENA

Dubai: Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Andreas Skopal as Managing Director for the Middle East and North Africa region. Andreas brings with him over 20 years of experience in customer experience transformation, marketing, technology, and strategy across the MENA and APAC regions. With over ten years working for reputable digital consulting firms such as PWC and EY, Andreas has a solid background in guiding organizations through their transformation journeys, and most recently served as Partner and Global Head of Innovation, Growth, and Digital at Synpulse. Andreas has also held senior executive positions in major financial institutions in the MENA region, overseeing digital and marketing divisions. His track record of building high-performing and customer-focused teams, coupled with his experience in leading complex transformational delivery programs makes him an invaluable addition to the Merkle team.In his new role, Andreas will be at the forefront of delivering Merkle's diverse capabilities and services, which encompass media, analytics, data, identity, CX, and technology. His focus will be on supporting brands in their customer experience transformation and assisting them in navigating the complex data and technology decisions that support success locally, regionally and globally. He will lead the team across Riyadh, Dubai, Cairo, and Beirut in forging stronger alliance partnerships, generating new opportunities, fostering growth with existing clients, and enabling collaboration between dentsu's CXM, Media, and Creative Service Lines.Tarek Daouk, CEO of dentsu MENA said: “I am delighted to welcome Andreas to the MENA executive team. His proven expertise in digital transformation, strategy and innovation, and passion for cultivating long term, outcome-based relationships will be instrumental in unlocking growth opportunities for both our clients and our team. Andreas' distinctive combination of skills and experience aligns perfectly with Merkle's vision of becoming a market leader in the customer experience and transformation space.”Andreas Skopal, said: “I am extremely excited to be joining a company like Merkle at a time when brands in the region are accelerating their focus on achieving a distinct competitive advantage through building experiences that truly deliver on their brand promise. My focus at Merkle will be to bring together our depth in strategic and creative thinking, technical expertise and commercial execution, to help organizations deliver meaningful customer value.”  Merkle is one of the largest customer experience transformation leaders in globally, with over 16,000 talented individuals throughout the Americas, EMEA, and APAC. Merkle works with some of the most prestigious brands in the region catering to different service lines and industry verticals to provide leading edge customer experience management through its experts in Analytics, Data & Martech, Experience & Commerce and Strategy & Transformation