In the spirit of connection that defines Eid celebrations, Audi Abu Dhabi and Al Ain is encouraging residents to prioritize quality time with friends and loved ones. The brand‘s commitment to ‘progress‘ that enriches human experiences is reflected in this year‘s "Disconnect to Reconnect" campaign, which sheds light on a growing concern in relation to the impact of technology on meaningful connections. The initiative responds to surprising results from a study commissioned by the dealership revealing that nearly three-quarters (72%) of UAE residents feel that their mobile phones deprive them of precious family moments.The survey also highlighted a generational divide. A significant portion (26%) of respondents aged 35 and above want to limit screen time to prioritize family interaction. Furthermore, 23% believe implementing phone-free zones during gatherings could positively impact their relationships."At Audi Abu Dhabi, we're committed to supporting the brand claim of ‘Vorsprung’ and believe that progress should have a purpose: to improve your life. That's why we're leading the way in a new era of automotive technology designed to enrich our lives,” said Claire Jackson, Marketing Manager of Audi Abu Dhabi. "Our 'Disconnect to Reconnect' campaign for Eid perfectly reflects this philosophy. It's a reminder to be present and connect with loved ones, especially during special occasions. Let's cultivate a healthier relationship with technology so it enhances, not replaces, the moments that truly matter.“The digital campaign encourages residents across the UAE to disconnect from digital distractions, be more mindful of their smartphone habits, and make lasting memories with family and friends during the Eid Celebrations.The survey, in collaboration with YouGov, gathered insights from more than 1,000 UAE residents aged 18 to 50.

Audi, represented by Al Nabooda Automobiles in the UAE, has announced a significant cultural partnership with Dubai Opera, marking a commitment to enhancing the country's cultural landscape.The collaboration will feature a series of co-branded shows at Dubai Opera, a renowned performing arts center in the UAE. These events aim to captivate audiences with world-class performances, contributing to a vibrant cultural scene and fostering appreciation for music, theater, and the arts.Upcoming shows include performances by acclaimed cellist Hauser and the Rome Opera Ballet, with more exceptional shows scheduled for September 2024 and January 2025.K. Rajaram, CEO of Al Nabooda Automobiles, expressed delight at the partnership, emphasizing the company's dedication to cultural development in the UAE. Paolo Petrocelli, Head of Dubai Opera, highlighted Audi's reputation for excellence and innovation, affirming the partnership's role in providing exceptional cultural experiences.During the co-branded shows, visitors can expect an outdoor exhibition featuring Audi's latest models, a specially branded VIP box, exclusive pre-sale ticket options, and interactive displays inside the venue, enhancing the overall experience for attendees.

60% of UAE residents are looking to purchase a new or used car during the Holy Month of Ramadan according to a survey commissioned by Audi Abu Dhabi. The survey explored consumer sentiment towards new car purchases and electric vehicle (EV) adoption ahead of what is considered a peak season for car purchases.Of the 60% looking to purchase a vehicle, petrol cars dominated the demand at 33% while 13% are considering an EV and 14% are still undecided.While the immediate prospect of EV purchasing is still niche, the survey revealed a growing number of consumers (52%) in the UAE are eager to buy an EV as their next car or in the coming three years. Almost half of the respondents also reported that they would purchase an EV if certain concerns related to EV ownership are addressed, such as improved charging infrastructure (28%) and understanding how much EVs total cost of ownership is (24%).Commenting on the findings, Audi Abu Dhabi General Manager, Mark Austin, said, "The rapid increase in the adoption of EVs in the region aligns with the country’s plans for sustainability. Audi is proud to play its part in the UAE government’s vision by having an ever-expanding range of e-trons. The potential customers looking to buy EVs in the near future is significant, with their adoption helping to fast-track and contribute to the UAE’s Net Zero 2050 initiative.”The Audi Abu Dhabi dealership offers a range of electric models under the Audi e-tron umbrella, reflecting the brand’s commitment to advancing electrification and finding sustainable ways to strive forward. The latest to join the line-up this year will be the new Audi Q8 e-tron, Audi’s top-of-the line electric SUV model. The new e-tron will offer the best in luxury comfort, an optimised drive concept, improved aerodynamics as well as better charging performance and battery capacity.The survey was conducted in conjunction with YouGov and polled over 1,000 UAE residents aged 18-50 years old.