https://adgully.me/post/3922/creative-agencies-wunderman-thompson-and-vmlyr-join-forces-to-become-vml

Creative Agencies, Wunderman Thompson and VMLY&R, Join Forces to Become VML

WPP, one of the world's leading advertising and marketing services companies, has announced a significant development in its client offerings. This move involves the merger of Wunderman Thompson and VMLY&R, creating a new entity known as VML. This strategic move establishes VML as the world's largest creative company, bringing together top creative agencies with world-class capabilities in commerce, customer experience, and marketing technology. VML is poised to support clients with creative brand growth strategies and transformation initiatives, bolstered by robust data operations, cutting-edge technology platforms, and partnerships with leading tech firms. Additionally, VML will offer specialized services for healthcare companies and B2B marketers.The merger is set to leverage the strengths of both agencies, making them highly complementary. It will result in a combined workforce of over 30,000 professionals across 64 global markets. The new management team will be led by Jon Cook, the new VML Global CEO, and Mel Edwards, VML Global President. Together, they aim to capitalize on the interconnectedness of brand experience, commerce, and customer experiences, with a focus on creativity and depth in customer experience and commerce.Mark Read, CEO of WPP, emphasized the importance of scale in the rapidly changing marketing landscape and stated that VML's integration of creativity and expertise in data and marketing technology will deliver a competitive edge for ambitious brands. The creation of VML aligns with WPP's ongoing efforts to reshape its offerings for the future, simplify its operations, and provide clients with fully integrated capabilities in every market.Both Wunderman Thompson and VMLY&R, prior to their merger, have gained recognition for their creativity and expertise, and have been celebrated by various industry awards and rankings. Their extensive capabilities have also been acknowledged by technology partners and industry analysts.The merger is expected to result in an even stronger, fully integrated suite of services for clients across the globe, responding to the demand for seamless connections between brand advertising and technology solutions.Key leadership appointments within VML include Debbi Vandeven as Global Chief Creative Officer, Eric Campbell as Global Chief Client Officer, Juan Pablo Jurado as CEO of LATAM, Ewen Sturgeon as CEO of EMEA, and Audrey Kuah and Yi-Chung Tay as Co-CEOs of APAC. The merger aims to drive growth and innovation for clients across markets, marking a significant step in the evolving landscape of modern marketing.
https://adgully.me/post/3586/netflix-appoints-amy-reinhard-as-president-of-advertising-jeremi-gorman-quits

Netflix Appoints Amy Reinhard as President of Advertising; Jeremi Gorman Quits

In a strategic move, Netflix has promoted Amy Reinhard to President of Advertising, succeeding Jeremi Gorman, who played a key role in launching Netflix's advertising division last year. Gorman, a veteran executive with experience at companies like Snap, Amazon, and Yahoo, has exited the company.The change in leadership comes as Netflix's ad-supported tier gains traction, with 5 million subscribers globally. While this represents a small percentage of Netflix's overall subscriber base, it's a crucial component of the company's strategy, especially as it implements paid password sharing.Amy Reinhard, who has been with Netflix since 2016, will now lead the advertising division. She brings a wealth of experience in content acquisition and studio operations. Reinhard's deep understanding of the entertainment industry positions her well to lead Netflix's advertising efforts.Jeremi Gorman, who built Netflix's advertising business from scratch, expressed confidence in Reinhard's leadership and the future of Netflix's advertising endeavors. Gorman is known for her ability to develop businesses from the ground up and is excited to embark on new challenges.Overall, this transition in leadership reflects Netflix's commitment to its advertising business, which is expected to generate substantial revenue in the coming years.
https://adgully.me/post/3566/amazons-206-billion-media-account-in-global-pitch

Amazon's $20.6 Billion Media Account in Global Pitch

Amazon, the world's largest online retailer, is putting its massive media account up for pitch after spending $20.6 billion on advertising and promotional costs in 2022. This figure marked a significant increase from the previous year's $16.9 billion. Procter & Gamble, once considered the world's biggest advertising spender, has fallen behind with advertising costs of $8 billion in 2023, compared to $7.9 billion in 2022 and $8.2 billion in 2021, according to its financial filings.IPG Mediabrands has held Amazon's media buying account since 2017, but the company has decided to review its options. Amazon stated, "We routinely review existing business relationships with third-party vendors and partners, and based on those reviews, may decide to solicit proposals from vendors interested in working with us." The retail giant uses a variety of advertising channels, including sponsored search, social and online advertising, third-party customer referrals, and television advertising, to attract buyers to its platforms. Amazon is also a significant player in the ad space, ranking as the world's third-largest digital advertising platform, behind Google and Meta. In the June quarter, its advertising services grew by 22% to reach $10.68 billion.
https://adgully.me/post/2167/kate-bird-joins-snap-as-senior-director-of-emea-marketing

Kate Bird joins Snap as senior director of EMEA Marketing

Dubai: Snap, the innovative platform with 750 million active monthly users, has appointed Kate Bird as its new senior director of marketing for the Europe, Middle East, and Africa (EMEA) region. Formerly the Global Vice-President of Consumer Revenue at Condé Nast, Bird will join Snap on June 19, where she will lead the EMEA marketing team.Snap aims to leverage Bird's expertise to inspire and educate advertisers, agencies, and small businesses about the platform's augmented reality (AR) formats. With her extensive experience in delivering impactful marketing campaigns, Bird will spearhead Snap's initiatives in AR, enhancing the user experience for millions of Snapchatters.Reporting to Doug Frisbie, the Global Vice-President of Global Business Marketing, Bird's appointment is expected to drive real results while embodying Snap's core values of kindness, intelligence, and creativity. Her track record of success includes her commendation from Scotland Yard for her contribution to the renowned "Run, hide, tell" campaign during her tenure as Chief Marketing Officer and General Manager for The Sun.Prior to her role at Condé Nast, Bird held various marketing positions at News UK, The Times, and The Wall Street Journal, solidifying her industry expertise and versatility.