Maher Koubaa appointed as Amadeus Executive Vice President Travel unit and MD

In this newly formed and expanded role, Maher Koubaa will make use of his more than 20 years of travel industry experience to lead the implementation of Amadeus’ strategic vision in the Europe, Middle East and Africa region.Having successfully grown Amadeus’ business in EMEA during his five-year tenure as Head of airlines in the region, Maher’s expanded role will see him taking a similarly customer-centric approach with travel sellers in addition to airline customers.“This evolution of our organization in EMEA is a unique opportunity to share and learn best practices and drive success. Maher is a trusted leader with exceptional relationship skills and a profound knowledge of the region and the industry who will ensure that we continue delivering the best experience to our customers. He is also an enthusiastic people leader that will maintain Amadeus’ position as a key employer in EMEA,” said Decius Valmorbida, President, Travel, Amadeus.“Travel continues to grow and strengthen in EMEA. The industry is at a pivotal moment with exciting opportunities in this fast-paced, highly competitive region. I believe that Amadeus is well positioned to help our customers and partners benefit from this momentum, and I’m honored to lead a regionally diverse team with the common goal of getting closer to our customers and helping both airlines and travel sellers achieve their ambitions”, commented Maher Koubaa, EVP Travel unit and Managing Director, EMEA, Amadeus.Maher holds a Master of Science in Industrial Engineering from Centrale Supélec, Université Paris-Saclay and is currently based in Dubai.

Publicis Groupe makes key appointments and shifts in hierarchy

Publicis Groupe has announced significant changes in its leadership, including key appointments and shifts in hierarchy. Loris Nold, previously the EMEA Chief Executive, has been promoted to the position of Global Chief Financial Officer (CFO), succeeding Michel-Alain Proch.Demet Ikiler, formerly the Chief Operating Officer (COO) of EMEA, will assume the role of CEO of EMEA, filling the vacancy left by Loris Nold's promotion. Meanwhile, Michel-Alain Proch, the outgoing CFO, will be departing Publicis Groupe for a new role after three years in the position.Effective February 2024, the UK, which previously reported financial numbers to Nold during his EMEA tenure, will now report directly to Arthur Sadoun, the Global Chief Executive. This change aligns with the existing reporting structure for the US and will extend to France as well.Notably, under Proch's leadership over the past three years, Publicis Groupe has been the top performer among the big six global agency groups in terms of organic growth and profit margin, particularly in France and the UK. Proch, with no prior advertising industry experience before joining Publicis in November 2020, will be succeeded by Nold, who boasts over two decades of experience within the company, including roles in APAC and the US, along with a background in investment banking.The appointment of Nold as Global CFO is viewed as a strategic decision to enhance the financial function of the group, leveraging his comprehensive expertise in finance, operations, and understanding client needs. Simultaneously, as the new CEO of EMEA, Ikiler will focus on capabilities, fostering connectivity within the group, and building strong client relationships.These leadership changes represent a strategic realignment within Publicis Groupe, positioning key executives to drive the company's continued growth and excellence across different regions.

PRCA MENA Digital Awards 2023 winners celebrated in Riyadh

The PRCA MENA Digital Awards were held on Wednesday, 8th of November 2023 at the Movenpick Hotel & Residences Riyadh, Saudi Arabia to celebrate the best in Digital PR and Communications across the Middle East and North Africa.This year’s strategic partners are One Group. Additional sponsorship includes Atteline, Carma, Cicero & Bernay Public Relations, Commpass, Dubai Cares, Guinness World Records, GWPR - Global Women in PR, ICCO, MCG Talent, Provoke, Seven Media, The Work Crowd, YouGovWe are proud to reward the excellent achievements of these individuals and teams.Monika Fourneaux, Head of EMEA, said:“The awards brought together the MENA region's PR and communications community, acknowledging, and celebrating outstanding achievements over the past year. Winners and finalists showcased great talent and exceptional skills, and we're privileged to shine a spotlight on the dynamic PR industry in the vibrant city of Riyadh, Saudi Arabia.”The night’s winners were:Digital Team of the Year – Weber Shandwick MENATDigital Professional of the Year – Sanya Ijaz, AttelineBest Use of Video in a Campaign – Weber Shandwick MENAT & EwaaBest Use of Social Influencers in a Campaign – TouchBest Use of Reporting and Measurement in a Campaign – ASDA'A BCWBest Social Media Campaign – ASDA’A BCWBest Use of Content Marketing in a Campaign – TouchBest Performance in a Digital Campaign – ASDA'A BCWBest Use of Paid Media in a Campaign – British Council,Best Digital Marketing Campaign – Weber Shandwick MENAT & Department of Health Abu DhabiBest AI-Driven Digital Campaign – AttelineA big thank you goes to our amazing panel of Judges, who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

Global agency Team Lewis launches in Dubai

Dubai: Team Lewis, a Global B2B, consumer and technology agency, has launched its 25th international office in Dubai. The UAE agency has launched with global client accounts including BlackBerry, which will be led by Maha Ayash. Prior to this, Ayash was an Account Director at Four Communications.  Expanding to Dubai seems like a strategic move, especially with a seasoned professional like Maha Ayash at the helm. BlackBerry as a client is no small feat either. It's fascinating to see how agencies like Team Lewis navigate the global landscape, connecting with clients across various industries.Ayash has worked with clients across sectors including mobility, business advocacy, sustainability and aerospace, and is fluent in English and Arabic. Yvonne van Bokhoven, Executive Vice President for EMEA and APAC, Team Lewis, said: ‘‘The UAE and MENA region are lynchpins for many global industries. The opening of this office is an important step on our journey. Our clients asked us to open in this geography due to the significant market opportunities, and we responded.” She added: “Maha is a talented specialist consultant with an international mindset. I’m excited about working with her to deliver world-class services for our clients in the UAE and beyond.”Ayash said: “I am thrilled to join Team Lewis. I look forward to building a talented team to deliver integrated services to our current clients, as well as diversifying our client portfolio.”Team Lewis now has 650 employees across North America, Europe, the Middle East and Asia.

BBC Studios announces a series of appointments for Key Markets, EMEA

BBC Studios has announced a series of appointments for Key Markets, EMEA as part of its continuing plan to build its commercial business in the region.Based in Amsterdam and reporting into Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets, Bram Husken has been appointed to the newly created role of Vice President, Benelux. Bram will be responsible for the P&L across Benelux. He will lead on commercial strategy and delivery of best value and commercial returns from the BBC-branded services and content sales opportunities in these markets.Bram brings a wealth of experience to the role as a seasoned senior executive with over two decades of experience in the media industry, most recently in the position as VP, Content Distribution & Management Benelux, Nordics & RCIS at Paramount Global where he was responsible for overseeing the strategic partnerships for content distribution as well as contributing to setting up a joint-venture to launch the SkyShowtime streaming service in several European territories. During his time at Paramount/Viacom, Bram held several senior positions including General Counsel Northern Europe. Prior to this he worked as a private practice lawyer focused on Intellectual Property.Commenting on his new role, Bram said, “It’s an exciting time to be joining BBC Studios in Amsterdam, it is an iconic brand that has an impressive track record for great content, creativity and business within the creative industries here, so I’m delighted to contribute to the brands further growth across the Benelux.”Also based in Amsterdam, Hale Mouritz has been promoted to the newly created position of Director of Programming, Western Europe for services in Benelux and Nordics. Hale will lead the Benelux and Nordics Programming teams, leading on the editorial and content strategy and scheduling initiatives for BBC-branded services in the regions, as well as spearheading the brand and awareness growth of BBC Studios local presence.Hale joined BBC Studios in Amsterdam in June 2021 as Head of Programming, Western Europe where she was and continues to be responsible for the performance of both linear and related VOD services. Under this tenure, she oversaw the successful re-brand of BBC Studios’ Nordic channels, successfully launching new services BBC Nordic and BBC Nordic+. Under Hale, BBC First in the Netherlands also became the #10 most watched channel in the country in March 2023.“Our audiences are at the heart of everything we do here at BBC Studios and in this new role I’m excited to develop and enhance the audience experience even further across the Benelux and Nordics regions through our curated and outstanding branded services.”Andrea Raman has been promoted to Business Development Director, Nordic, MENA, Turkey in which she will be responsible for the distribution partnerships of BBC Studios branded services within these regions. Based in London, Andrea will also lead on the development of new business and commercial strategic partnerships, curating packages of BBC brands and content with third party partnerships.Andrea joined BBC Studios earlier this year and has brought a wealth of commercial experience within the broadcast industry having worked with international brands such as ESPN Star Sports, MGM, CNBC and A+E networks.Commenting on the promotion, Andrea Raman said, “At BBC Studios I’ve forged fantastic partnerships across MENA and Turkey and I’m delighted that under this new role I’ll be able to add Nordics to this portfolio as well as strengthen, explore and develop new opportunities for our extensive branded services.”Responsibilities held previously by Simon Cottle, VP Affiliate Sales Western Europe, who is set to retire this year, will be split regionally between Bram and Andrea within their new roles.On announcing the appointments, Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets said, “Bram Husken is a strategic and talented leader who brings local expertise in the Benelux, I’m pleased that he is going to be leading our efforts in the region as we look to develop the BBC Studios brands and future portfolio in Benelux. Bram’s appointment alongside the well-deserved promotions of Hale Mouritz and Andrea Raman are vital for the EMEA business as we look to maximise value from our branded services and grow our major customer relationships in the territories across all our lines of business. Harnessing their expertise will enable us to unlock new business opportunities and achieve our growth ambitions in the regions.”

Cyber criminals encrypt data in 75% of healthcare ransomware attacks

Dubai, United Arab Emirates : Sophos, a global leader in innovating and delivering cybersecurity as a service, today shared its sector survey report, “The State of Ransomware in Healthcare 2023,” which revealed that, among those organizations surveyed, cybercriminals successfully encrypted data in nearly 75% of ransomware attacks. This is the highest rate of encryption in the past three years and a significant increase from the 61% of healthcare organizations that reported having their data encrypted last year.In addition, only 24% of healthcare organizations were able to disrupt a ransomware attack before the attackers encrypted their data—down from 34% in 2022; this is the lowest rate of disruption reported by the sector over the past three years.“To me, the percentage of organizations that successfully stop an attack before encryption is a strong indicator of security maturity. For the healthcare sector, however, this number is quite low—only 24%. What’s more, this number is declining, which suggests the sector is actively losing ground against cyberattackers and is increasingly unable to detect and stop an attack in progress.“Part of the problem is that ransomware attacks continue to grow in sophistication, and the attackers are speeding up their attack timelines. In the latest Active Adversary Report for Tech Leaders, we found that the median time from the start of a ransomware attack to detection was only five days. We also found that 90% of ransomware attacks took place after regular business hours. The ransomware threat has simply become too complex for most companies to go at it alone. All organizations, especially those in healthcare, need to modernize their defensive approach to cybercrime, moving from being solely preventative to actively monitoring and investigating alerts 24/7 and securing outside help in the form of services like managed detection and response (MDR),” said Chester Wisniewski, director, field CTO, Sophos.Additional key findings from the report include:In 37% of ransomware attacks where data was successfully encrypted, data was also stolen, suggesting a rise in the “double dip” methodHealthcare organizations are now taking longer to recover, with 47% recovering in a week, compared to 54% last yearThe overall number of ransomware attacks against healthcare organizations surveyed declined from 66% in 2022 to 60% this yearCompromised credentials were the number one root cause of ransomware attacks against healthcare organizations, followed by exploitsThe number of healthcare organizations surveyed that paid ransom payments declined from 61% last year to 42% this year. This is lower than the cross-sector average of 46%“In 2016, the Red Cross Hospital of Córdoba in Spain suffered a ransomware attack that reached servers and encrypted hundreds of files, medical records and other important patient information. It was a major disruption to our operations and interfered with our ability to care for our patients. The stakes are high in ransomware attacks against healthcare organizations—and attackers know that—meaning we’ll always be a target. After this ransomware attack, we worked hard with Tekpyme to bolster our defenses, and now we have reduced our incident response time by 80%. I think the industry as a whole is making improvements, but there is still work to do, because of the constantly changing nature of cybercrime. Hopefully healthcare organizations can leverage the help that is available from security vendors such as Sophos to prevent a very real ‘threat to life’ if systems go offline due to a ransomware attack,” said José Antonio Alcaraz Pérez, head of information systems and communications at Cruz Red Andalusia in Spain.“Cyberspace today is ripe with technically sophisticated actors looking for vulnerabilities to exploit. What all this translates to is a multidimensional cyberthreat of actors who have the tools to paralyze entire hospitals. Partnering with the private sector is critical to our mission. The information [they] share has real-world impacts and can save real businesses and real lives,” said Christopher Wray, FBI Director.Sophos recommends the following best practices to help defend against ransomware and other cyberattacks:Strengthen defensive shields with:Security tools that defend against the most common attack vectors, including endpoint protection with strong anti-ransomware and anti-exploit capabilitiesZero Trust Network Access (ZTNA) to thwart the abuse of compromised credentialsAdaptive technologies that respond automatically to attacks, disrupting adversaries and buying defenders time to respond24/7 threat detection, investigation and response, whether delivered in-house or by a specialized Managed Detection and Response (MDR) providerOptimize attack preparation, including regularly backing up, practicing recovering data from backups and maintaining an up-to-date incident response planMaintain security hygiene, including timely patching and regularly reviewing security tool configurationsTo learn more about the State of Ransomware in Healthcare 2023, download the full report from State of Ransomware 2023 survey polled 3,000 IT/cybersecurity leaders in organizations with between 100 and 5,000 employees, including 233 from the healthcare sector, across 14 countries in the Americas, EMEA and Asia Pacific.

UAE, Saudi leaders say delivering seamless digital employee experience important

The Riverbed Global DEX Survey commissioned by Riverbed and conducted by Sapio Research, uncovered that Millennial and Gen Z employees have the highest technology and digital experience expectations in the workplace, with 64% of decision-makers in the UAE and Saudi Arabia saying younger generation employees are the most demanding of IT’s time, and nearly all (97%) of respondents believing they will need to provide more advanced digital experiences to meet their needs.Seventy-two percent of regional leaders surveyed believe that if an organisation fails to deliver the seamless digital experiences that the younger generation employees now demand, they would consider leaving the company and over half (53%) say if digital experience expectations aren’t met, it would impact the company’s reputation and the business overall. Interestingly, half of leaders in the UAE and Saudi Arabia say a seamless digital experience is most likely to keep their workforce engaged, surpassing traditional office perks such as free coffee and snacks (14%).It’s no surprise then that 98% of leaders in the UAE and Saudi Arabia say delivering a seamless DEX is important, (64% say it’s critically important) to remaining competitive. And with heightened digital expectations, and talent, productivity, and competitiveness at risk, almost all respondents (97%) say investing in DEX is among their top priorities for the next five years.“The Middle East has a particularly large youth demographic. With Millennial and Gen Z individuals making up significant portions of the workforce, ensuring digital systems meet their expectations is becoming key to attracting and retaining top talent,” said Mena Migally, Regional Vice President, Emerging EMEA, at Riverbed. “At GITEX this year, our team will be present in full strength as we seek to engage with attendees and demonstrate how they can overcome growing IT complexity, and take proactive steps to enhance digital employee experiences.”Obstacles to Delivering a Seamless DEXAt a time when the digital experience is business critical, 94% of UAE and Saudi leaders cited at least one major obstacle or gap to delivering a seamless DEX. Respondents identified budget constraints (36%), IT talent/skills shortages (32%), lack of sufficient observability tools (31%), lack of appropriate SaaS or cloud services (31%), and too much data (26%), and too many monitoring tools (26%) as the top obstacles hindering their ability to deliver on the digital employee experience.Accelerating the Digital Experience: Unified Observability a Must-Have for DEXIn the last few years, the push to hybrid work environments has resulted in IT leaders taking a bigger role in the C-suite, and leaders say technologies, such as AI and unified observability, are playing an important role in delivering on the digital experience. Riverbed’s focus on leveraging GITEX to highlight Unified Observability as a solution to address the IT infrastructure complexity organisations face is based on the fact that almost all (97%) of regional respondents believe more investment into unified observability platforms would allow for a better employee and customer digital experience.Additionally, UAE and Saudi leaders believe that these technologies – AI (54%), Cloud (50%), Digital Experience Management solutions (43%), Application/Network Acceleration technology (36%), and Automation (34%) – are crucial for organizations looking to remain competitive in today’s marketplace.“At GITEX last year, we saw an overwhelmingly positive reception to our newly unveiled Alluvio Unified Observability portfolio. Now, a year later, we are excited to demonstrate the powerful new capabilities we have added to this industry leading platform,” said Migally. “Moreover, through our presence on the stands of our regional distributors – Crestan, Mindware, and StarLink – we are highlighting our deep commitment to the region, which augments the value proposition of our solution portfolio.”

Katerina Bazalova promoted to VP of Creative at Incubeta MENA

Incubeta MENA, a well-known digital agency, has recently implemented strategic changes in its senior management to further solidify its position as a leading digital agency in the Middle East and North Africa (MENA) region. As part of these changes, Katerina Bazalova has been promoted to the position of Vice President of Creative for the EMEA and APAC regions.Incubeta MENA, a well-known digital agency, has recently implemented strategic changes in its senior management to further solidify its position as a leading digital agency in the Middle East and North Africa (MENA) region. As part of these changes, Katerina Bazalova has been promoted to the position of Vice President of Creative for the EMEA and APAC regions.Katerina previously served as the Regional Director of Business Operations, where she was responsible for overseeing regional operations related to SEO, Social Media, and Creative. In her new role, Katerina's primary focus is to drive growth for Incubeta by developing world-class, client-centric creative solutions on a global scale. Her aim is to maintain Incubeta's reputation as an expert client partner. She has already assembled an exceptional team that shares Incubeta's passion for creating bold, impactful, meaningful, and memorable work. Before joining Incubeta, Katerina held senior positions at Geometry MENA and Cheil Worldwide in London, UK, and she will continue to advance Incubeta's global and regional creative solutions.Upon her promotion, Katerina Bazalova expressed, "I feel honored to be a part of this challenging yet incredibly inspiring and invigorating industry. I am excited to lead and bring about changes in our products and industry culture alongside the best professionals in the field."In addition to Katerina's promotion, Incubeta has also welcomed Dominic Honess as the Regional Business Director. In his new role, Honess will oversee the company's client portfolio, with a specific focus on enhancing Incubeta's offerings in the areas of Media, SEO, and Social. With 14 years of experience in the digital industry, Honess brings extensive global expertise, having held prominent positions in multiple markets at UM and Mindshare UK.These changes are in alignment with Incubeta MENA's regional business strategy, aimed at fostering long-term growth within the MENA region. The strategy involves cultivating a diverse leadership team with a deep reservoir of experience and a strong drive to fuel the company's growth

Sunil John steps down as ASDA’A BCW founder and President

Sunil John, the PR veteran and founder of ASDA’A BCW, is stepping down from his role as President of the Middle East and North Africa after 24 years. This decision aligns with BCW's global leadership restructuring, the first significant changes since Corey duBrowa assumed the position of global CEO in August, succeeding Donna Imperato.Sunil John had already sold his shares to WPP earlier in the year and will continue as President until the end of 2023. He will assist in transitioning the region and clients to Scott Wilson, President Europe & Africa at BCW Global, as they collaborate to appoint new leadership for ASDA’A BCW, as stated by the company.Scott Wilson, a 13-year BCW veteran, has been promoted to CEO of BCW’s newly-formed EMEA region. Another noteworthy change is the departure of Mary Corcoran from her role as President, North America at BCW by the end of 2023.Corey duBrowa, Global CEO of BCW, said: "Sunil built ASDA’A BCW from the ground up over two decades, and we wish him the best in his future endeavors."Sunil John, Founder and President of ASDA’A BCW quitting company after 24 years

BBC Studios appoints SVP Scripted & SVP Factual for EMEA

Ahead of Mipcom 2023, BBC Studios have announced that Chris Kinsman and Rebecca Ransley have been promoted to the newly created roles of Senior Vice President Factual and Senior Vice President Scripted for BBC Studios’ Content Sales Markets EMEA.Based in London and reporting to Nick Percy, President of Global Markets, Chris and Rebecca will lead the teams responsible for co-production and finished tape sales across all EMEA markets, setting the sales strategy and directing co-production and content financing opportunities for their respective genres. Chris and Rebecca will work closely with BBC Studios’ content sales leads across Global Markets and North America, as well as with BBC Studios Production leadership.Nick Percy, President, Global Markets said, “Both Chris and Rebecca bring a wealth of experience and expertise to their new roles which have been created to reflect the evolving needs of our business. With these promotions I am delighted to be able to recognise the quality of their leadership and the strength and expertise of our sales teams.”Chris Kinsman, SVP Factual, Content Sales Markets EMEA said, “For a number of years Rebecca and I have worked alongside each other, so we’re delighted to be jointly leading the integrated EMEA sales team with these new roles and we’re looking forward to unlocking further opportunities for our world class factual and scripted programming.”Rebecca Ransley, SVP Scripted, Content Sales Markets EMEA said, “With BBC Studios’ ambitious growth plans and growing pipeline it’s the perfect time to have refreshed our team structure in line with the company’s objectives allowing closer and richer conversations with our partners.”Chris has spent almost twenty years nurturing key strategic relationships for the EMEA region at BBC Studios. Having worked across sales and co-productions in France and content sales in Italy and Iberia, Chris then went on to lead the Western Europe Content Sales team for Factual. Over the course of his time at BBC Studios, Chris has led commercial partnerships across key EMEA markets for Factual, overseen the negotiations and delivered multiple co-productions for key BBC Studios’ content and fostered long lasting partnerships.With over a decade of experience within roles at BBC Studios, Rebecca has managed sales teams across multiple EMEA markets working with both local and global partners. Over recent years she has worked closely on BBC Studios’ scripted output and its sales strategy across EMEA, ensuring a natural progression into her new role. Prior to her time at BBC Studios, Rebecca held a variety of commercial and production roles at the BBC including at BBC Panorama.BBC Studios recently announced that it will be heading to Mipcom with a standout slate packed with distinct, high-quality programming, including Mammals, The Famous Five, Truelove, Disco: Soundtrack of a Revolution and The Unique Boutique.Bespoke events include a fireside chat with, CEOs for Global Distribution and Productions, Rebecca Glashow and Ralph Lee, and live play-along game of primetime entertainment format, The 1% Club.BBC Studios will be located at P0.E1 within the Palais des Festivals Verrière section at the market.

Boomerang rebranded as ‘Cartoonito’ in MENA

Boomerang, the kids channel by Warner Bros. Discovery, has been rebranded as Cartoonito in the Middle East and North Africa region. This rebranding is done with the main aim of catering to the pre-school range of kids.Cartoonito will include all cherished Boomerang classics like Tom & Jerry, Mr. Bean, Grizzy & the Lemmings, and Looney Tunes Cartoons, alongside fresh additions like Dino Ranch, Thomas and Friends: All Engines Go, and Lucas the Spider. Moreover, Cartoonito is all set to launch a range of new shows such as Batwheels, Bugs Bunny Builders, and Interstellar Ella, providing entertainment to the whole family.The rebranding is done with the aim of promoting creativity, collaboration, and inclusivity to develop kids by encouraging empathy, respect, and fairness in their interactions with others.Earlier in July, WBD rebranded Boomerang channel as Cartoonito in Southeast Asia, Taiwan and Hong Kong.                               Vanessa Brookman, Senior Vice President, Kids & Family EMEA, Warner Bros. Discovery, said: “Celebrating individuality and originality, Cartoonito offers a safe space where kids and their families can laugh and learn alongside beloved characters. I am very proud that in the year we celebrate 100 years of Warner Bros., we are showing our commitment to our youngest audience by launching our preschool offering Cartoonito across EMEA.”

Citi appoints Omar Amireh as the new CEO for its business in Kuwait

Kuwait: Citi recently announced the appointment of Omar Amireh as the new Chief Executive Officer (CEO) for its business in Kuwait. As CEO, Omar will assume overall responsibility for driving Citi’s business in the country, and will report to Ebru Pakcan, Head of Citi’s Middle East and Africa (MEA) cluster.Omar will concurrently continue to serve as Corporate Banking Head, a position he has held since 2018, when he moved to Kuwait. Since starting his career in Jordan in 2005, Omar has held a variety of EMEA-wide roles across Citi’s businesses, having worked in Jordan, Kuwait, and the UK.“Citi has a remarkable history in the region and has been serving clients in Kuwait for more than 70 years. I’m excited to have the opportunity to lead the team, drive business and help our clients succeed” said Omar.Ebru Pakcan, Middle East & Africa Cluster Head said: “Omar’s extensive international experience and his in-depth knowledge of Kuwait will be of great value to our clients in this fast-growing market.”

Kate Bird joins Snap as senior director of EMEA Marketing

Dubai: Snap, the innovative platform with 750 million active monthly users, has appointed Kate Bird as its new senior director of marketing for the Europe, Middle East, and Africa (EMEA) region. Formerly the Global Vice-President of Consumer Revenue at Condé Nast, Bird will join Snap on June 19, where she will lead the EMEA marketing team.Snap aims to leverage Bird's expertise to inspire and educate advertisers, agencies, and small businesses about the platform's augmented reality (AR) formats. With her extensive experience in delivering impactful marketing campaigns, Bird will spearhead Snap's initiatives in AR, enhancing the user experience for millions of Snapchatters.Reporting to Doug Frisbie, the Global Vice-President of Global Business Marketing, Bird's appointment is expected to drive real results while embodying Snap's core values of kindness, intelligence, and creativity. Her track record of success includes her commendation from Scotland Yard for her contribution to the renowned "Run, hide, tell" campaign during her tenure as Chief Marketing Officer and General Manager for The Sun.Prior to her role at Condé Nast, Bird held various marketing positions at News UK, The Times, and The Wall Street Journal, solidifying her industry expertise and versatility.

Nutanix appoints Raif Abou Diab as Country Manager for UAE

Dubai: Nutanix, Inc. (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced the appointment of Raif Abou Diab as Country Manager for UAE, Oman, Pakistan and Yemen.In his role, Raif is responsible for ensuring strong business growth and excellence of operations across the region, leveraging Nutanix’s globally renowned expertise to meet the aspirations of government bodies and private sector organizations.With over 2 decades of experience in Information Technology, Raif brings a wealth of expertise and insights to the job, and will play a critical role in strengthening Nutanix's position as a leading provider of cloud computing solutions. Embracing the core values of integrity, innovation, and growth, Raif stands at the forefront of the fastest moving technology and digital transformation trends including Artificial Intelligence, Edge solutions, Hybrid Multiclouds, IoT, and customer investments shifting to the information age and digital economy.Prior to joining Nutanix, Raif held several leadership positions at Hewlett Packard Enterprise and Dell EMC, where he was responsible for driving growth and delivering outstanding customer experiences. He holds a BSc in Computer Engineering, and is widely recognized for his strategic vision, entrepreneurial spirit, and passion for innovation.Speaking about the appointment, Mohammed Abulhouf, Senior Director & GM EMEA Emerging Markets at Nutanix commented, “Raif is a seasoned IT veteran with an illustrious career working at top global tech giants, where he was instrumental in planning and executing strategic initiatives that greatly contributed to the success of those companies. We are excited to now have Raif leading the business, overseeing our regional channel ecosystem, and interacting directly with commercial and enterprise customers. We believe that he will play a key role in chartering the next stage of growth for our company in the region.”"I am delighted to be joining Nutanix at such an exciting time in the company's growth journey," said Raif. "Nutanix has established itself as a leader in hybrid multicloud computing, and I am thrilled to be part of a team that is committed to delivering world-class solutions and services to customers in South Gulf."

Love Nature appoints Sabrina Sahel as Affiliate Sales Director, EMEA

Love Nature, a wildlife and nature brand with linear and streaming channels available in over 145 countries, announced today the appointment of Sabrina Sahel to the role of Affiliate Sales Director, EMEA, Love Nature. Sabrina is tasked with growing Blue Ant Media’s Love Nature channel business across EMEA. Operating out of Blue Ant Media’s new Belgium based office, Sabrina will oversee distribution of the brand across Central and Eastern Europe, MENA and Benelux, and reports directly to Chiara McKee, VP EMEA, Love Nature.“This is an exciting time for Love Nature and bringing Sabrina on board is perfectly timed and part of our strategy to expand the brand’s reach across EMEA,” says Chiara McKee, VP EMEA, Love Nature. “Sabrina possesses a proven track record in the region, so she will be a great fit for the team as we continue to grow.”“I’m delighted to be joining the Love Nature team,” says Sabrina Sahel, Affiliate Sales Director EMEA, Love Nature. “I’m looking forward to growing the reach of Love Nature and to identifying great opportunities to bring the brand’s premium wildlife and nature content to even more audiences across the region.”Sabrina brings over 20 years of experience in licensing international linear and Pay-TV channels to top tier platforms in EMEA territories. Her areas of expertise include digital content and media distribution. She has solid experience in the fields of media and telecommunication. Throughout her career, Sabrina has held a number of senior and strategic leadership roles in various companies within high-growth technology industries, playing a key role in negotiating carriage agreements and executing linear distribution for Benelux, the Middle East, and Africa.Sabrina speaks six languages and brings a strong international culture, having spent the early part of her career in France, Luxembourg, the UK, and The Netherlands. Now, based in Belgium she is widely recognized for her ability to identify cable companies and telcos with whom she established privileged relationships in this rapidly-evolving digital landscape.

LG Ads Solutions Expands EMEA Operations with London Office Opening

Today, LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary Automatic Content Recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers.“We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continuing to grow throughout Europe” said Ed Wale, Vice President of Europe. “Today, more than 8-in-10 households in the EU5 have a connected TV, which reflects a 30% increase from 2020. This ubiquitous access combined with an increased preference for ad-supported CTV has led advertisers to shift their investments to this burgeoning medium”.According to research from CoLab, 60% of UK marketers plan on increasing their advanced TV ad spend over the next year, while 73% plan on doing so in wider European markets. With over 30 million addressable smart TV households across Europe, there is a great opportunity for LG Ads Solutions to help European advertisers reach their target audiences and European OTT publishers better monetize their inventory. Already, some of our clients have seen impactful results from our activations in-market.