The Porsche World Road Show Event returns to Saudi Arabia

SAMACO, the exclusive agent for Porsche cars in the Kingdom, has announced the return of the "Porsche World Road Show Event." This event is equipped to offer a distinctive experience for Porsche fans and customers, featuring a comprehensive driving experience with all Porsche models.The previous Porsche World Road Show Event in Saudi Arabia took place in 2018 at the Nofa Resort in Riyadh and The Track Jeddah, providing exceptional and comprehensive driving experiences for Porsche enthusiasts. The event was scheduled to be from March 21-24, 2024, in Riyadh and from April 2-5, 2024, in Jeddah, expected to surpass expectations and offer enthusiasts the opportunity to experience Porsche models up close.Participants at the event in Saudi Arabia enjoyed exciting activities, including driving various Porsche models in activities like car control, road maneuvering, controlled tours on and off-road, and exploration of electric mobility. These activities allowed participants to experience the advanced technologies and dynamic performance that define Porsche models.Rashad Embaby, General Manager of Porsche Saudi Arabia, expressed his pleasure at hosting the "Porsche World Road Show Event" for the second time in the Kingdom, emphasizing the unique experience that is offered across various Porsche models and its inspirational value.The event attracted over 800 attendees in Riyadh and Jeddah over eight days, providing a broad opportunity to engage Porsche enthusiasts and those interested in its technology and dynamic performance. The selected event locations adhere strictly to Porsche's safety standards.

Crypto Polo Cup to Premiere in Dubai, Uniting Top Players and Web3

 Following the success of its inaugural event in Palm Beach in 2022, the Crypto Polo Cup is set to debut in Dubai on April 20, 2024, subsequent to TOKEN2049 Dubai. Hosted by Luna PR, the award-winning public relations and marketing agency, the event will unite world-class Polo players to compete on the pristine fields of the Dubai Polo & Equestrian Club. As one of the world's oldest team sports, known as the “The Sport of Kings,” Polo combines horsemanship and strategy. Crypto Polo Cup aims to unite the web3 revolution with the prestige of Polo while bringing together the biggest names in the cryptocurrency and blockchain industries in the region. The private event caters to a carefully curated guest list of high-profile entrepreneurs, investors, family office representatives, crypto founders, investors, entrepreneurs, and venture capitalists, with Oobit and Ghaf Capital confirmed as the 2024 event partners. “The purpose of the event has always been to connect the Web3 world with traditional industries, creating a platform for ideas and partnerships to come to life. Dubai has always been a must-destination for the Crypto Polo Cup for multiple reasons. Dubai has grown into a strategic global hub situated in the centre of all continents. Moreover, Polo is not just another sport in the United Arab Emirates but rather a cultural phenomenon ingrained in local history. Dubai has been home to Luna PR’s headquarters for several years - and we continuously strive to bring meaningful impact to the local community.” said Nikita Sachdev, Founder & CEO of Luna PR. Feras Al Sadek Partner at Ghaf Capital, said: "For the past 18 years, my primary respite from reality has been found in the pursuit of equestrian activities, particularly horse riding and Polo. With a strong passion for web3 and blockchain technology, I have been particularly interested in the potential intersection of Polo and web3. As a trailblazer in the realm of web3 within the region, Crypto Polo Cup marks a significant milestone as the first of its kind in the MENA region. The audience and community can anticipate a compelling and groundbreaking experience. I am eager to witness Ghaf Capital Partners emerge as an early supporter, reflecting our commitment to pioneering initiatives."Beyond the high-level Polo tournament and networking opportunities, the event promises to be a luxury occasion offering a curated F&B experience, a glamorous fashion show, live music, and more.

Celebrate Eid Al Fitr on Hudayriyat Island

On Eid Al Fitr, Hudayriyat Island invites residents and visitors to elevate their Eid experience with an extraordinary blend of heritage and modernity.  What to expect: ·      Firework display: The night sky will come alive with a spectacular fireworks display, adding an extra layer of magic to the joyous festivities.·      Instagrammable Eid Signs: Capture and share the vibrant spirit of Eid with specially curated Instagrammable signs scattered across the island.·      Outdoor Cinema: Enjoy the highest cinematic experience with comfy sofas, surround sound, and movies reflecting Arab culture.·      Family activities: Families can enjoy the all-day Henna Station while the little ones have Pop Corn, Cotton Candy, and Slush Machines at the Kids Zone.·      Gift Prizes & Eid Stations: Explore Eid-themed stations with exciting gift prizes, adding further joy to your celebration.·      Game Zone: Enter a world of fun at the Game Zone with a variety of inflatables for kids. Whether you're a child or a child at heart, the game zone promises entertainment and laughter for all.·      Program During Eid: Let the hilarious emcee set the mood, keeping the audience engaged and entertained for hours.·      Roaming Carnival Inspired Performances: Delight in captivating performances inspired by a roaming carnival theme. Hudayriyat Island will come alive with colorful and dynamic acts, adding a sense of excitement to the festivities.·      DJ Experience: A seasoned DJ will set the mood with an expansive music collection, creating a memorable experience for all. Fireworks Date: First day of Eid (most likely Tuesday, April 9)Fireworks Time: 9:00pmLocation: Marsana, Hudayriyat Island Eid Event Date: Second day of Eid (most likely Wednesday, April 10)Eid Event Timing: 5:00-11:00pmLocation: Marsana, Hudayriyat Island

Bahrain’s International Jazz Festival 2024 Unveils 'Jazz For All, All For Jazz'

Bahrain’s International Jazz Festival, the kingdom’s premier celebration of jazz music, is set to return for its 7th edition, taking place on April 26th, 2024, at Royal Golf Club. Since its inception, the festival has evolved into a beloved international music extravaganza, firmly establishing itself as a highlight on Bahrain’s event calendar. Having welcomed over 30,000 visitors over the past six years, the festival has showcased some of the finest talents in jazz music from around the world. This year, the festival announces its recognition as the only festival in the Middle East to be designated by the Herbie Hancock Institute of Jazz/UNESCO as a Global Organizational Partner of International Jazz Day. This esteemed recognition underscores the festival’s unwavering commitment to advancing the development of jazz in the Middle East.Under the theme "Jazz For All, All For Jazz," Bahrain’s International Jazz Festival 2024 celebrates the universal language of jazz that surpasses cultural and generational boundaries. Whether one is a seasoned aficionado or a curious listener, the festival extends an invitation to all to immerse themselves in the rich tapestry of jazz music and experience its transformative power.The festival will feature an exciting lineup of world-class jazz musicians, encompassing a diverse range of styles and influences. From soulful melodies to improvisational virtuosity, attendees can expect unforgettable performances that showcase the boundless creativity of jazz artists.In addition to live performances, the festival will offer a variety of activities and experiences for attendees of all ages. From workshops and masterclasses to interactive jam sessions, the festival provides opportunities for both seasoned musicians and aspiring talents to engage with the vibrant jazz community.

Manchester City, Etihad Airways launch community football initiative in India

Manchester City and global partner Etihad Airways have announced a brand-new community football initiative in cities across India.The joint initiative will see Manchester City work in collaboration with Etihad Airways, Club charity City in the Community and non-governmental partner organisation (NGO) Magic Bus India Foundation, to deliver health and life skills training for local young people through football.The project will launch this April in three cities from the airline’s network: New Delhi, Kolkata and Bangalore, with more locations to follow.This marks the latest in a series of impactful community collaborations between Manchester City and Etihad since the launch of the Official Partnership between the two organisations in 2009, including global and regional summits in Manchester and Abu Dhabi, which upskill young leaders in community football coaching and leadership.The initiative will be delivered by local NGO Magic Bus India Foundation who have partnered with the club on various initiatives since 2016, including an Etihad supported programme in Kolkata, engaging 2,000 young people with health and hygiene education through football.To kick-start the impact, Etihad will fly coaches from City in the Community, the Club’s official charity, to India to deliver world-class football and leadership training to Young Leaders championing the projects. The trainees will then put their skills into practice, as part of their commitment to using football to uplift the health of young people in their cities.Tom Pitchon, Director of City Football Group’s global foundation, said: “We are proud to work with Etihad Airways to uplift the health and life skills of young people across India through the power of football.“Etihad are a long-standing supporter of our community football impact, and it’s great to have them on board, helping us create real impact for young people around the world.”Akhil Anumolu, Senior Vice President eCommerce, Digital, Marketing and Loyalty at Etihad Airways: “This is a fantastic opportunity for Etihad to work hand-in-hand with our partners at City Football Group to support the local community in India. Over the coming years, we’re committed to growing this programme across more locations in India, and we hope the unique power of football will have a lasting impact on the young people who take part and their wider community.”Jayant Rastogi, Global CEO, Magic Bus India Foundation, said: “Through the spirit of football, we are on a transformative journey with Manchester City, and Etihad Airways to enhance the life skills of young people across India. Together, we aim to create a lasting impact by empowering them through the universal language of ‘Sports for Development’. This initiative symbolizes our shared commitment to fostering positive change and building a better future for the Young Leaders and communities we touch.”

IFZA welcomes His Excellency Ahmed Alattar to ‘Zukunftstag’

As a part of its partnership with German Federal Association for SME’s (BVMW), IFZA was the Diamond sponsor of the association’s key annual event, Zukunftstag, in Berlin.Playing host to thousands of German business leaders, entrepreneurs and investors, as well as German Government Ministers, and Heads of State from Thailand and Malaysia, Zukunftstag is the premier event for SMEs in the country.IFZA’s participation at Zukunftstag is a key part of its strategy to support the Dubai’s Government initiative D33 by bringing international businesses to Dubai to help growth of the UAE economy.Speaking at an invite-only event hosted by IFZA at the conference, UAE Ambassador to Germany, His Excellency Ahmed Alattar, commented on the dynamic role IFZA plays in bringing people from all over the world to Dubai. Referencing the analogy of a bridge, he talked about organisations such as IFZA opening doors for opportunity in the UAE, and the Government’s role in working hand in hand with the private sector to ensure companies establishing a business do not face any problems in Dubai.Through its partnership with BVMW and being the official representative of BVMW in Dubai, IFZA has positioned itself as the preferred option for German businesses looking to expand and internationalise in the UAE and Zukunfstag was the perfect opportunity to showcase Dubai’s business opportunities to the thousands of members of the BVMW.IFZA’s CEO, Jochen Knecht commented: “Working with BVMW and being present here at this conference represents an amazing opportunity for IFZA and for Dubai. Economic diversification is critical to achieving Dubai and the UAE’s vision and to do that it seeks to attract talent and companies from a host of industries, including new tech, sustainability, food security and other industries that German companies have a strong proven track record in. We have a great opportunity here to connect existing German companies with markets in the UAE and beyond.”IFZA’s purpose is to offer opportunities to businesses looking to expand and internationalise their offering. This represents a win–win situation for both UAE and German businesses as IFZA brings these companies to Dubai, Dubai wants these companies, and these companies relish this opportunity because it helps them to grow their business internationally.As the UAE takes an ever-increasing position in the global economy, IFZA aims to open additional offices in Austria, the UK, India, Africa, and Latin America this year to meet the growing demand from international businesses to open an office in the country and to grow their opportunities internationally.

PRCA MENA announces shortlist for Young PR Lions MENA Competition 2024

PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced.Five teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition in June, 2024. Each team is made up of two PR professionals aged 30 or under.The shortlisted agency teams are:Atteline – Alina Zuberi and Sanya IjazBPG Group – Iman Dawood and Ruaa YoussefGambit Communications – Alexandra Richards and Sara Al DehniHill and Knowlton – Farah Elshafey and Robyn RebelloSiemens Energy – Amneh Alkhatib and Mina NashwanThe five competing teams have been narrowed down from the sixteen teams that entered the MENA Regional competition, after responding to a brief set by Shamsaha, a non-profit organization based in Bahrain, focusing on women’s empowerment and protection throughout the Middle East, which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.The shortlisted teams will be asked to deliver a five-minute presentation explaining their PR campaign on the 26th of March 2024 online. Following this, there will be a five-minute Q&A session.PRCA Head of EMEA, Monika Fourneaux said:“As we announce the shortlist for this year's PRCA MENA Young Lions competition, we're thrilled to witness the remarkable talent emerging across the Middle East and North Africa. The caliber of entries reflects the creativity, dedication, and ambition of our region's young professionals. Congratulations to all the finalists!”The judging panel for this years’ competition is:Amel Osman, Head of Corporate Communications at Instinctif Partners MENAClaire Micheletti, Founder & Joint Managing Director at Cosmopole ConsultancyImad Lahad, Managing Director at APCO WorldwideLoretta Ahmed, CEO at Houbara CommunicationsLaureline Schwarz, Head of Global Corporate Communication at Al-Futtaim AutomotiveSylvia Marcus, Partnership and Business Development Manager at Shamsaha OrganizationFollowing this, the winning MENA team will be announced on 29th March.The winning team will then compete at the Cannes Lions 2024 Young Lions PR competition against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.PRCA MENA is responsible for running the element of the competition from the region to find the country’s brightest and best young PR talent.

Abu Dhabi to get world's first $280 million esports island

True Gamers, a network of esports lounges, has unveiled an ambitious plan for a dedicated esports island in Abu Dhabi. This first-of-its-kind development, valued at $280 million, aims to become a global hub for esports enthusiasts.Key features:Professional Gaming Training Facility: Aspiring esports athletes can hone their skills at a state-of-the-art training facility.TG Arena: This high-tech venue will host major gaming tournaments, attracting players and spectators from around the world.Luxury Esports Hotel: Catering to the esports experience, the hotel will feature innovative touches like a PUBG-inspired parachute check-in.Digital Tower: This business hub will offer workspaces, startup accelerators, high-speed technologies, and animation development studios, fostering innovation within the esports industry.GG (Good Game) Bootcamps: Inspired by American college fraternities, these bootcamps will provide professional gamers with dedicated practice spaces, healthy meals, and top-tier equipment to prepare for major competitions.Children's Esports Camps: Catering to the next generation, the island will feature camps to introduce children to the world of esports in a positive and educational environment.Project Status:True Gamers has committed $280 million to the project and is actively seeking additional investors to secure funding.Discussions with developers are ongoing, with construction expected to begin in the near future.Founded in 2019, True Gamers has established itself as a major player in the esports scene. They currently operate 124 esports lounges across the UAE and Eastern Europe.In 2024, they further expanded their reach with a $45 million investment to open 150 clubs in Saudi Arabia.The proposed esports island in Abu Dhabi signifies True Gamers' ambitious vision for the future of esports, creating a dedicated ecosystem for players, businesses, and fans alike.

Saudi Super Cup 2024, DCT Abu Dhabi tie up with Alike as ticketing partner

Alike, the leading social travel marketplace, has announced the availability of exclusive online match ticket packages for the highly anticipated Saudi Super Cup 2024.The semi-finals and finals of the tournament are to be held in Abu Dhabi, UAE, from April 8th to 11th, 2024, featuring top Saudi Pro League clubs Al Ittihad, Al Nassr, Al Hilal, and Al Wehda. This highly anticipated event is expected to be headlined by legendary players like Cristiano Ronaldo, Karim Benzema, Sadio Mane, Ruben Neves, Sergej Savic and Aymeric Laporte This exciting event presents a unique opportunity for football fans in the UAE and the wider region to witness world-class footballing action during the Eid holiday period.Alike will be offering an exclusive selection of match tickets with included hotel stay in Abu Dhabi. Fans will be able to upgrade the hotel accommodations as per their choice. The sports packages will cater to diverse preferences, featuring 5-star, 4-star, and 3- star hotels across the city.Alike’s user-friendly online platform will enable guests to effortlessly select their preferred seating options within the stadium, ensuring the perfect vantage point to witness the action. In additional to the hotels pre-included in the ticket package, guests will be able to upgrade their hotel through a diverse range of accommodations across various budget categories, allowing them to find the preferred option that caters to their needs and preferences. Alike offers fast and secure digital access to booked match tickets and hotel booking confirmations, directly through the platform. This all- encompassing proposition enables the football enthusiasts to finalise their entire tournament experience from the comfort of their home, saving valuable time and ensuring a stress-free booking process.“Unique experiences are way more central to our travel plans than ever before and seeing the top football stars during Saudi Super Cup 2024 is the perfect opportunity to pack our bags and be in Abu Dhabi this April,” said Ashish Sidhra, Co-Founder of Alike. “This prestigious tournament brings together world-class football and a chance to experience the vibrant city of Abu Dhabi during this Eid holiday period. Alike’s innovative platform will offer fans a convenient and secure way to book their preferred package and witness this unforgettable event with complete peace of mind.”Ticket sales for the Saudi Super Cup 2024 will go live on Wednesday, March 20th, 2024, exclusively through Alike's online platform. The ticket packages are expected to sell-out fast and fans are encouraged to book their tickets at the earliest to prevent disappointments.

Netflix Announces New Sports Series 'Receiver'

Receiver to be Produced by NFL Films, Omaha Productions and 2PM Productions, the Team Behind Hit Series QuarterbackToday, Netflix announced its newest sports series that follows pass catchers during the NFL 2023-24 season: Davante Adams (Las Vegas Raiders), Justin Jefferson (Minnesota Vikings), George Kittle (San Francisco 49ers), Deebo Samuel (San Francisco 49ers), and Amon-Ra St. Brown (Detroit Lions).Logline: It’s been said that there’s no more difficult position in the NFL than the quarterback. But throwing the pass is only half the story. Receiver follows five of the NFL’s best pass catchers throughout the 2023 season on and off the field: Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel and Amon-Ra St. Brown.Receiver is set to premiere in Summer 2024 as a continuation of Netflix’s partnership with the NFL that first began with Quarterback, which hit the Netflix Global Top 10 for three weeks.Production Company: NFL Films, Omaha Productions and 2PM ProductionsFormat: 8 x 45 minute episodesExecutive Producers: Peyton Manning and Jamie Horowitz for Omaha Productions; Ross Ketover, Pat Kelleher and Keith Cossrow for NFL Films; Patrick Mahomes and Jacquelyn Dahl from 2PM Productions. “The natural progression is from a pass to a catch, so we’re excited to dive into the Receiver world after the success of our Quarterback series,” said Gabe Spitzer, Vice President, Nonfiction Sports, Netflix. “NFL Films, Omaha Productions and 2PM Productions have delivered again in finding unique and dynamic athletes who will further highlight the drama of this sport on and off the field.” “We were thrilled last summer to see audiences all over the world diving into the lives of NFL quarterbacks,” said Joe Zucco, NFL Films Supervising Producer. “We believe the extraordinary skills, dedication and passion of the NFL’s great wide receivers – and one tight end – will make a perfect follow-up.”“We are excited to be working again with Netflix and NFL Films to give fans unprecedented access to what it’s like to play receiver at the highest level,” said Peyton Manning. “As we did with Quarterback, we look forward to telling the stories of five incredible receivers, each with their unique personality, skillset, and motivation for what drives them to be the best.” Netflix is the premier home for great sports stories as these series join Netflix's lineup of sports programming, including recent releases like Quarterback, Formula 1: Drive To Survive, Full Swing, NASCAR: Full Speed, Untold, Tour de France: Unchained, Under Pressure: The U.S. Women’s World Cup Team, Six Nations: Full Contact and more. Netflix has partnered with sports leagues including Formula 1, National Football League (NFL), the PGA TOUR, Association of Tennis Professionals (ATP), Women's Tennis Association (WTA), Fédération internationale de football association (FIFA), World Wrestling Entertainment (WWE) and more.

Sony Group Becomes Founding Partner of Esports World Cup

The Esports World Cup Foundation ("EWCF") and Sony Group Corporation ("Sony") have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024."Sony is the perfect partner for the Esports World Cup," said Ralf Reichert, CEO, Esports World Cup Foundation. "Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony's experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony's world class expertise in this endeavor.""We're excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses." said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. "Sony has been enhancing the esports experience especially with Sony Interactive Entertainment's initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup."With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles - Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Rocket League, Fortnite and Rainbow Six Siege - as participating games. More games will be announced soon.

Amazon UNIVERSITY Esports to host exciting lineup of gaming & esports events

During the holy month of Ramadan, Amazon UNIVERSITY Esports, the leading esports competition for university students, will be hosting a series of engaging activities to foster community connections and allow students to interact with influencers and content creators while enjoying their favourite games. In its commitment to expanding participation, Amazon UNIVERSITY Esports welcomed participants from 10 new universities in the UAE, reflecting its commitment to inclusivity and broadening the talent pool within the esports community. The tournaments saw remarkable growth with over 120+ teams registering in the UAE and a total of 1,433 from the UAE participating, a 45% growth from the last season. This initiative is part of a global effort, with AUE impacting over 100,000 students across 26 countries and 2,600 universities. GGTech's engagement further amplifies this reach, boasting over 600,000 registered participants across various competitions. Layali Ramadan with Amazon UNIVERSITY Esports"Layali Ramadan" will bring special nights to Amazon UNIVERSITY Esports channels once a week throughout Ramadan. This innovative concept will feature multiple streamers playing together, showcasing popular games such as League of Legends, VALORANT, Among Us, and Pummel Party. Audiences can expect lively gameplay commentary and interaction with streamers and fellow viewers via chat.Ramadan CUP TournamentThe Ramadan CUP Tournament will unite students from four countries in the MENA region, focusing on games like TFT and Clash Royale. This tournament not only connects students with global gaming activities but also provides an opportunity to engage with influencers and showcase their skills on a broader platform.Fawazer Ramadan"Fawazer Ramadan" introduces an interactive online event, "Share your Clip and Let the World Guess Your Rank," during the holy month of Ramadan. Participants are invited to submit short gameplay clips from popular titles such as League of Legends or VALORANT. These clips will be showcased on dedicated platforms or social media channels, allowing viewers worldwide to guess the player's rank based on their gameplay skills and strategies."With the esports industry projected to reach $1.6 billion in turnover by 2024, we're excited to bring together students from diverse backgrounds to commemorate the holy month of Ramadan, fostering a promising gaming community," said Mario Pérez, CEO at MENA Tech, the project’s organiser. "These activities aim to create memorable experiences and foster connections among students, influencers, and gaming enthusiasts alike."AUE and MENA Tech have recognised the burgeoning potential within the UAE's gaming and esports market. Despite global trends, the MENA region's gaming revenue saw a 6% increase in 2022, reaching $6.8 billion. This growth is largely attributed to the Middle East's youthful demographic, with the UAE standing out for its gaming enthusiasm: 90% of adults are gamers, the highest percentage worldwide, and 23% game for more than 11 hours each week. Initiatives like Abu Dhabi's ADGaming bolster this boom, with the city already being home to over 70 game developers and esports teams, and poised for further expansion.For more information on Amazon UNIVERSITY Esports and its Ramadan activities, please visit UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games and Shahid.

BeIN SPORTS to stream UEFA Women’s Champions League on free-to-air

BeIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), has announced that it will be broadcasting all remaining matches of this season’s ongoing UEFA Women’s Champions League 2024™ (UWCL) on its free-to-air beIN SPORTS channel, as well as its official YouTube channel across MENA, as part of its beINSPIRED initiative.beINSPIRED is a global beIN initiative launched in 2019 that gives a bigger platform to under-represented sports and talent, with a particular focus on women in sport, and is the driving force behind the broadcaster’s vast and well-rounded bouquet of women’s sports rights across its 24 MENA markets and beyond.The announcement marks a fourth successive year that beIN is providing free-to-air coverage of the UWCL. With nearly two million viewers tuning in to watch Barcelona win last year’s UWCL final, the increase in interest and popularity of the women’s game across the region is clear. The quarterfinals are scheduled to get underway on 19 March when Ajax host Chelsea and Benfica welcome Lyon, before reigning champions Barcelona travel to Brann and PSG go to Hacken 24 hours later.beIN holds one of the largest portfolios of women’s sports rights in global broadcasting, with Formula 1 ACADEMY, the female-only single-seater racing championship founded by Formula 1, being the latest top tier women’s sports acquisition. beIN also holds the rights to UEFA Women’s EURO and FIFA Women’s World Cup.Additionally, over the coming months, beIN will also champion women’s sports and its top talents competing at this summer’s long-awaited Paris 2024 Olympic Games, AFC Women’s Under-20 Asian Cup Uzbekistan 2024™, FIFA U20 Women’s World Cup Colombia 2024™, FIFA U17 Women’s World Cup Dominican Republic™, three remaining Grand Slam tennis tournaments as well as the Billie Jean King Cup, on top of year-round live coverage of the Premier Padel Tour.

Dubai Chamber of Commerce Boosts Events and Exhibitions Industry with ATA Carnet

Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has revealed that record growth was achieved in the value of goods and commodities imported under ATA Carnets during 2023. A total of 5,492 ATA Carnets were issued and received for goods and commodities worth AED 5 billion, representing a remarkable year-over-year growth of 47% in value.This record value reflects strong growth within Dubai’s exhibitions, events, and conferences sector, to which ATA Carnets are closely linked, and underlines the city’s growing status and reputation as a leading global destination for business and events.Data from this year indicates that 1,118 ATA Carnets were issued and received for goods with a value of AED 695 million during January and February alone, highlighting continuing positive momentum within the events and exhibitions sector in the emirate.ATA Carnets are an effective tool in the attraction and organisation of international events and play a vital role by facilitating the duty-free and tax-free temporary importation of goods for up to one year. This contributes significantly to enhancing the smooth movement and transportation of goods and equipment for exhibitions, shows, and other events.His Excellency Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, stated that ATA Carnets enhance Dubai's economic flexibility and boost the growth of various business sectors, especially in terms of simplifying customs procedures for the transport of goods and commodities to be used in exhibitions and shows. The ATA Carnet system has emerged as a key driver in positioning Dubai as a global hub for promotional exhibitions, events, and conferences.His Excellency added: “Dubai Chamber of Commerce is the guarantor for the implementation of the ATA Carnet system in the UAE, with impactful collaboration between the chamber and its partners in Dubai Customs, the Federal Customs Authority, and chambers of commerce across the UAE. We are committed to facilitating the movement of goods and commodities to enhance the competitiveness of the emirate and its business environment.”

Royal Boxing and Fitness Club launches in Dubai Palm Jumeirah

 Royal Boxing and Fitness club, an innovative fitness concept based on the unique long-term experience of award winning international specialists, is set to revolutionize the fitness landscape in Dubai with the opening of its first premium sports format space in the Seven Palm Hotel at Dubai Palm Jumeirah. Scheduled to launch next month on April 2024, Royal Boxing and Fitness Club, The Palm is poised to redefine the fitness experience, offering a seamless blend of high-quality sports services, education, and exceptional training. Going beyond the traditional gym model, the fitness club aims to be a destination where fitness enthusiasts can engage in top-notch training, where all members of both genders train together, fostering a sense of unity and collective commitment to training. Although there is separation in the locker rooms, the overall atmosphere promotes Wholeness and shared dedication. Vladimir Zhadan, Founder and CEO of Royal Boxing and Fitness Club, The Palm, who created the concept in the UAE, says: "Our vision is to create a space where individuals can achieve their fitness goals while enjoying the process. We want to make martial arts accessible to everyone—more than just a club, we are a community, a team, and a lifestyle."At Royal Boxing and Fitness Club, The Palm you can unwind in spa amenities, foster a vibrant sense of community, and relish healthy bites at the cafe which prides itself on offering a meticulously curated selection of wholesome menus that are crafted using only the finest and healthiest ingredients. The spa offers a comprehensive range of massage services, such as sports massage, designed to soothe and recover muscles used during strenuous physical activities; traditional Thai massage, known for its holistic approach in balancing the body's energy; relaxing massage, aimed to alleviate stress and promote relaxation; anti-cellulite massage, targeting to break down fat cells and improve skin texture; and regenerative massage that aids in rejuvenating the body and enhancing overall wellbeing. These therapeutic services are available for scheduling subsequent to the training sessions, providing a holistic approach to fitness and wellbeing.What really sets Royal Boxing and Fitness Club The Palm apart is the unique design style developed in collaboration with Dubai Design Group. The aesthetics of the club, characterized by white and gold shades, occupies one floor and includes a 150 sqm training area, a 170 sqm spa and a café.Equipped with custom-designed gear, including specialized boxing bags, a 4.5 by 4.5-meter ring, and interactive stands for precision training, Royal Boxing and Fitness Club, The Palm offers a cutting-edge fitness experience. The club boasts technologically advanced speed run tracks including a Technogym skillrun treadmills - the first-ever treadmill for effective power and cardio conditioning with onboard video-guided routines and specific workouts for athletic training including sled and parachute trainings.The training programs are carefully designed for athletes of all training levels, which provide an authentic and transformative fitness experience for members. An innovative fitness experience combining boxing, kickboxing, Thai boxing, strength training and cardio intervals is available. Members who participate in 45-minute classes that use the latest smart screen technology which is projecting results to the entire class, will be observing progress step by step.The club also offers a unique VR boxing program for a high-intensity interval training workout. The program helps boxers to build their endurance and stamina while allowing their bodies to take a break from the impact of repeatedly hitting a heavy bag or coaching mitts. VR boxing program takes boxers through training exercises for jabs, uppercuts, right and left crosses. Serious fitness-seekers will add those and more to the 12-week VR program, which takes them through multiple workouts each week and gets progressively more challenging. They can track the progress through the program: the VR experience, with the Vive controllers in your hands, tracks your speed and punch intensity, plus the number of calories you burn.There is a pulse tracking technology during classes, which helps to track the effectiveness of each training session. Further adjustments to the program help clients achieve maximum results in training. The Royal Boxing and Fitness Club, The Palm uses heart rate monitors to track not only the progress but to help the client control the safe zones of training.The club provides video recording service for the bouts in the ring, utilizing a range of 4 to 8 cameras. This service allows trainees to capture their matches to enhance their experience. Moreover, this service can be utilized by companies to foster team spirit through recorded matches between their teams; it can be also fun for kids who can have the opportunity to showcase their skills in the ring with a trainer guiding them with light boxing moves. Participants will receive an edited professional recorded video as a cherished memento.Regeneration is a key factor when it comes to achieving training goals in both amateur and professional sport. The MECOTEC cryo:one helps athletes recover from a training session, a competition or a sports injury. Athletes use it to reduce pain in muscles and joints while simultaneously relaxing, and also to regenerate specific areas with anti aging effects. Anyone who counts on performance should also count on cryotherapy. Vladimir adds: "Royal Boxing and Fitness Club is not just a premium martial art club, it is a place that gives people the opportunity to build beautiful bodies, make themselves healthier and happier. Our commitment is to provide a space where individuals can thrive, grow, and become the best version of themselves. We will develop both the spaces themselves and their premium quality through various innovations for the comfort of customers."Members who purchase season tickets will avail the added benefit of complimentary access to the cryotherapy. Additionally, they will be gifted a comprehensive package from the club, which includes a T-shirt, boxing gloves, a bottle cap, towels, and bandages.

Dubai Media Council launches #RamadanInDubai campaign

Dubai Media Council has launched #RamadanInDubai campaign in collaboration with public and private entitiesUnder the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), the #RamadanInDubai campaign was launched today by the Dubai Media Council. The innovative campaign marks the first time that the public and private sectors have come together in a unified celebration of the Holy Month. The initiative was announced at a press conference held on Wednesday at the Government of Dubai Media Office (GDMO).HH Sheikh Ahmed bin Mohammed extended his wishes to the UAE leadership and the community on the occasion of the Holy Month of Ramadan. “The #RamadanInDubai campaign has been designed to bring to the community the unique spirit, beauty and warmth of Ramadan and share the rich cultural heritage and traditions that are an integral part of celebrations during the Holy Month in the UAE. By bringing Ramadan festivities organised by various public and private organisations in Dubai under the umbrella of the campaign, we seek to create a memorable experience for the community. The campaign is aligned with the vision of Dubai’s leadership to consolidate its status as the world’s best city to live, work and visit,” His Highness said.Dubai Media Council has assigned Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), with overseeing the campaign's execution. His Highness expressed his appreciation for the efforts of all partners that are part of the campaign to organise events and activities that capture the spirit of Ramadan. His Highness remarked: “This campaign is aligned with the Dubai Media Council’s (DMC) goal to enhance the profile of various national and community festivities. Apart from highlighting Dubai’s cultural identity, the campaign also aims to the promote peaceful co-existence and harmony among people of diverse cultures in Dubai.”HH Sheikh Ahmed issued directives to streamline and consolidate the efforts of various entities participating in the #RamadanInDubai campaign to ensure that this year's celebrations offer a truly distinctive experience to both the local community and visitors. His Highness said the initiative aims to create a unique ambience across the city that captures the true essence of Ramadan, reflecting the authentic Emirati customs and traditions that make this occasion truly special.His Highness said that partnership and teamwork are hallmarks of Dubai's society across all its sectors. He highlighted the exemplary collaboration between the government and private sectors as a key factor in strengthening Dubai's reputation as a city that fosters the happiness and wellbeing of its residents.The Roads and Transport Authority of Dubai has been named as a Strategic Partner of the campaign. The campaign’s other partners include the Department of Economy and Tourism, EMAAR, Dubai Municipality, Majid Al Futtaim Group, Community Development Authority in Dubai, Dubai Holding, Expo City Dubai, Nakheel, Islamic Affairs & Charitable Activities Department, Wasl Properties, Dubai Police, General Directorate of Residency and Foreigners Affairs-Dubai (GDRFA), Ferjan Dubai, Dubai Media, Dubai Sports Council, and Global Village.During the press conference, Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director General of GDMO, expressed her gratitude to all partners who are part of the campaign. The initiative, she said, will contribute to raising Dubai’s status as a global destination that offers unique experiences.Her Excellency further said the #RamadanInDubai campaign seeks to bring the vibrance and joy of Ramadan celebrations to people across the city. Guided by the directives of HH Sheikh Ahmed bin Mohammed, the campaign is focused on merging the efforts of various entities into a unified campaign. Through close coordination and collaboration between public and private partners, the campaign aims to foster a sense of shared celebration during the Holy Month, she added.The campaign provides a unique opportunity to showcase festivities both locally and internationally and offer all sections of the community a chance to immerse themselves in the spirit of Ramadan, she added.Her Excellency Mona Al Marri also highlighted the role of media as a key partner in promoting the celebrations. She said the Government of Dubai Media Office is committed to providing media with all the support and information needed to cover the events and celebrations during the Holy Month.

Bupa Arabia supports historic Jeddah Half Marathon

Jeddah: Bupa Arabia for Cooperative Insurance sponsored The Historic Jeddah Half Marathon, organized by the Saudi Sports for All Federation, which was held on Saturday, March 2, 2024, in the city's historic district.The Historic Jeddah Half Marathon was a unique event offering a remarkable opportunity to celebrate the fusion of sports, culture, and history while adhering to the highest safety standards and precautionary measures to ensure the well-being of participants and the public.The race started in the historic part of Jeddah, a UNESCO World Heritage Site, and covered a breathtaking 21.1-kilometer route beginning at the Bab Jadid. Runners wound through the city's old neighborhoods, passing iconic landmarks like the Nassif House, the Matbouli Museum, and the King Fahd Fountain. Participants were immersed in a rich experience that narrated the captivating history of Jeddah and its people.Bupa Arabia's sponsorship of this event demonstrated the company's commitment to supporting sports and wellness initiatives that elevated Saudi Arabia's standing in the regional sports scene. The company aimed to raise community awareness about the importance of physical activity and healthy living. The initiative contributed to improving public health, in line with the goals of the Kingdom’s Vision 2030 and the Quality of Life Program.AlShereef Hamideddin, Sr. Executive Director of Marketing and Customer Experience Design at Bupa Arabia, said, "We believe in the power of sport to improve public health. By organizing numerous sports activities and events, Bupa Arabia encourages regular exercise and adapting a healthy lifestyle. This contributes to building healthier communities in line with the objectives of Saudi Vision 2030 of building healthy communities.”The marathon drew over 2,000 participants of both genders. Bupa Arabia encouraged all community members to join this unique event and experience the charm of historic Jeddah while embracing a healthy lifestyle.Bupa Arabia actively participated in various sporting events, programs, and initiatives held throughout the Kingdom to raise health awareness. The company also organized programs and initiatives, including its "Live Right" program, which was launched in 2022 and organized health activities, sports tournaments, and marathons across Saudi cities – such as the Bupa Marathon and the Padel Championship. These efforts helped stimulate more community participation and increase awareness of the benefits of physical activity.Hamideddin further highlighted the need for collaborative efforts in promoting healthy practices. "We urged other businesses to join us in raising awareness about the benefits of sports. By encouraging a shift towards healthy lifestyles, we could safeguard the well-being of future generations," he said.

Vibrant Ramadan Celebrations Unfold on Hudayriyat Island

This Ramadan, Hudayriyat Island invites residents and visitors to celebrate cultural heritage, spirituality, and community bonding with activities designed to highlight the beauty of the Holy Month.  Friday Delights:·      Hakawati (Storytelling): Unwind and be captivated by tales of old as a Hakawati weaves enchanting stories.·      Solo Oud Show:  Indulge yourself in the soulful melodies of the Oud, performed live by a talented Oud player, setting the perfect ambiance for a serene Friday evening.·      Cultural Bazaar: Explore the Friday bazaar featuring traditional abayas, intricate henna designs, and vibrant face painting. Saturday Sensations:·      Tarabish Band Show: Get ready for a musical journey with the Tarabish band, offering a lively performance that resonates with the joyous spirit of Saturday.·      Solo Qanoon Performance: Experience the melodic brilliance of the Qanoon in a performance that showcases the rich musical heritage of the region.·      Cultural Bazaar: Immerse yourself in the Saturday bazaar, featuring elegant abayas, delightful Logaimat, and exquisite henna artistry, creating a sensory feast for all. Live Ramadan in the Traditional Souk:We invite everyone to experience the heart of Ramadan at the traditional souk, where the spirit of the season comes alive through various activities and cultural showcases. Dates: Every Friday and Saturday during RamadanTimings: 8:00pm to 1:00am on Friday and Saturday Location: Entertainment Area and Bazaar – Hudayriyat Island

Tickmill announces successful sponsorship of Club Padel Dubai Tournament

Middle East - Tickmill, a global leader in financial services, is proud to announce its sponsorship of the Club Padel Dubai Tournament held on 2nd March 2024. The event, organized in collaboration with Club Padel Dubai, attracted a remarkable turnout with 25 teams participating in the competition.Padel, a rapidly growing sport globally, witnessed enthusiasts and professionals alike coming together to showcase their skills and passion for the game. Tickmill's sponsorship of the tournament not only underscores its commitment to supporting community events but also highlights its dedication to fostering a healthy and active lifestyle among individuals.The tournament concluded with fierce competition, and Tickmill was honored to award the winning team with a prize of $5,000 in a funded trading account. Additionally, the runner-up team received $2,500 in a funded trading account, adding further excitement to the event."We are thrilled to have sponsored the Club Padel Dubai Tournament and witness the enthusiasm and camaraderie displayed by all participants," said Mohamed Abdelbaki, Regional Marketing Manager at Tickmill. "At Tickmill, we believe in supporting initiatives that promote teamwork, passion, and excellence, and this tournament perfectly encapsulates those values.""We are delighted to have partnered with Club Padel Dubai for this exciting tournament and are thrilled with the turnout and enthusiasm displayed by all participants," added Abdelbaki. "We look forward to continuing our support for such events that bring people together and promote healthy competition."One of the significant successes of Tickmill's sponsorship was the opportunity to engage with new clients and enthusiasts present at the event. The company's presence resonated positively with attendees, further strengthening its position in the market and reinforcing its commitment to delivering well-rounded financial services.Tickmill's sponsorship of the Club Padel Dubai Tournament signifies its ongoing dedication to supporting community initiatives while also enhancing its brand presence in the region. With a successful turnout and positive feedback from participants, the company remains committed to fostering partnerships and initiatives that contribute to the well-being and development of the community.

Saudi Arabia to celebrate 100mln tourists milestone at ITB Berlin

Berlin: Saudi will mark the start of the world’s leading travel show ITB Berlin today with a major event to celebrate the landmark achievement of reaching 100 million tourists in 2023 - seven years ahead of schedule.Saudi has returned to ITB for the second year running with a delegation of more than 55 partners led by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority (STA) accompanied by wider Saudi tourism ecosystem leaders and key partners including destination management companies, hotels, and airlines.Following on from the success of winning “best exhibitor” at last year’s show, His Excellency Al-Khateeb was joined by partners and visitors this morning to inaugurate Saudi’s most immersive and active stand yet that will be front and center of its 2024 ITB presence.Throughout the three-day show, Saudi will showcase and build awareness of its world-class year-round destination offerings to the European market, strengthen and establish new trade partnerships, and celebrate the remarkable year-on-year growth of its tourism sector.It comes after Saudi announced the historic milestone of welcoming more than 100 million domestic and international tourists in 2023. This places Saudi well ahead of the original 100 million target set out under Vision 2030 and has accelerated progress towards a new increased target of 150 million tourists by 2030.To mark the impressive milestone that has further cemented Saudi as a tourism powerhouse, His Excellency Al-Khateeb, will be hosting a celebratory reception convening global tourism leaders on the sideline of ITB to showcase the remarkable growth and development of Saudi Arabia’s tourism sector later today.The event, titled Breaking Records, Building Bridges, will bring together leaders from the global travel industry and distinguished guests and will further spotlight the exceptional collaborative opportunities that await exploration in the heart of Arabia.Speaking on the milestone achievement, His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority, said: “Saudi’s expanded participation this year’s ITB Berlin reflects our tremendous growth, as we celebrate a milestone of achieving over 100 million tourists in 2023. “This achievement is not merely a number, but a testament to our unwavering commitment, our ability to inspire investment commitments into the tourism sector, and the collaborations made across the Saudi tourism ecosystem as a whole, which has propelled us forward as one of the world’s most dynamic destinations. “Our goal is to strengthen Saudi’s position among the top 10 nations in the G20 for tourism, as the premier choice for both tourists and investors, a global powerhouse for tourism.”Saudi’s 2024 ITB stand will feature a range of experiences including a full-size F1 car and virtual driving simulation of the Jeddah Grand Prix circuit, a Saudi Pro League Museum featuring an array of football memorabilia, live performances of traditional Saudi dances, a Saudi Café and a date museum where visitors can try a selection of Saudi dates and coffee pairings.A record number of Saudi partners will also be showcasing hundreds of bookable products for partners in destinations such as Jeddah, AlUla, and the Red Sea.STA will establish new relationships and build on existing global partnerships during the trade show and has already seen the announcement of a new route into Berlin from Flynas today.The route from Jeddah to Berlin launches in September, with three flights per week.Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority said: “Following on from the success of being named best exhibitor at last year’s event, we’re delighted to be back at ITB with an even bigger and more immersive stand. “It’s a reflection of the importance of the European market for Saudi as we accelerate progress towards our new increased target of 150 million tourists by 2030. In 2023, Saudi welcome over 950k visitors, marking an increase of 65% compared to 2022 levels. The increase from Germany tourists alone to Saudi was a 61% increase compared to the previous year, showing the developed appetite for Saudi as a destination. “Today’s growth is just the start of our story and our success to date is the foundation for tomorrow's investments, so we look forward to building new partnerships, showcasing the wealth of opportunities in Saudi right now and building knowledge around our diverse and dynamic destination.”Saudi’s tourism sector has achieved a full recovery since the pandemic with a 56% growth in international arrivals in 2023 compared to 2019 – the highest in the G20. The increase in 2023 was driven by a 65% increase in international visits, with close to 11 million more inbound visits compared to 2022, from 16.6 million in 2022 to 27.4 million in 2023.With an unwavering dedication to fostering collaborations with trade partners, Saudi has poured over $800 billion into its burgeoning tourism industry. A staggering $500 billion has been specifically earmarked for the development of destinations, paving the way for more than $6 trillion in investment opportunities in Saudi until 2030.Over the past 12 months, NEOM has also announced several new destinations including arts and entertainment destination Utamo and most recently Elanan - an exclusive wellness retreat on the Gulf of Aqaba coastline.The Red Sea resorts of Six Senses Southern Dunes and St Regis resorts also opened recently, months ahead of schedule.Added to this, Diriyah has further announced its master plans to invest $10 billion in renovations, with plans in progress for King Salman Boulevard and the Royal Diriyah Opera House, demonstrating Saudi’s commitment to delivering on building the world’s most dynamic destination.Saudi is home to a bustling Winter Season and this year will be hosting over 17,000 events, making it the world's most happening winter. Leading events such as the F1 Grand Prix in Jeddah, Red Sea Film Festival, MDLBEAST Festival, and Riyadh Season, which saw over 12m visitors in 2022.

Yango Play unveils plans to elevate regional content

Yango Play, the first AI-powered entertainment super app, held its official launch event at the Janat Al Bahar in Jumeirah Beach Hotel in Dubai. The event concept was "Play Anything" matching the essence of the new service and brand that combines video streaming, music, and mini-games in one place. The event was all about celebrating the launch of the app earlier this month with all partners, celebrities, key industry figures, regional media representatives and team members.Several well-known regional celebrities attended the launch event, including actors Khairiah Abulaban, from comedy Sakf El Waled; Bassel Khaiat and Carmen Bsaibes from Nazret Hob; Asser Yassin, singer Ramy Sabry, Karim Fahmy, Dorra Zarrouk, Saeed Sarhan and many more.Guests were welcomed with a red carpet, after which a series of performances and presentations followed with the theme of interactive cubes which transformed the space, showcasing the style and functionality of the app. The seamless, autonomous delivery of soft drinks amazed the guests.Roman Shimansky, the MENA Region Business Director at Yango Play, took the stage to talk about the rapid growth of the service. He highlighted that within just two weeks of its launch, Yango Play had achieved the top position in mobile app stores on both iOS and Android.Yango Play’s presentation introduced a diverse range of entertainment options, featuring exclusive premieres of Arabic and international movies and series, personalised music streaming, and interactive mini-games, all powered by AI. During the presentation, the team also highlighted Yasmina, the Arabic-speaking AI assistant, which enhances the user experience of the platform. For instance, users can seamlessly ask Yasmina to play "Sabah wu-Masa by Fairouz" or obtain information on a wide range of topics, from today's weather forecast to the start date of the Holy Month of Ramadan in 2024.Now available in the KSA, UAE and other GCC countries, the all-in-one service is designed specifically for the MENA region and promotes authentic regional content, putting Middle Eastern production houses and artists into the limelight ensuring a culturally-aligned content library.In addition, the Yango Play team presented a new collection of the best acquired and produced content and revealed plans for upcoming releases during the Holy Month of Ramadan. From captivating dramas to side-splitting comedies, the lineup showcased the diversity and talent of the Arab world, entertaining audiences worldwide. In addition, Yango Play will strive to produce an exciting stream of Arabic blockbusters and series, promising a variety of original content from across the region.Roman Shimansky, MENA Region Business Director at Yango Play, commented: “Yango Play brings entertainment to life, making it visible, tangible and vivid. Our app is shaping the creative industry by combining local and international talent with cutting-edge technology. Our team believes in the potential of shared enjoyment, breaking down barriers to create a seamless all-in-one experience that is a lifestyle companion. Such a quick growth in just two weeks is a remarkable achievement that testifies to the dedication and hard work of our partners, artists and all involved. We are excited to continue this momentum and become the go-to entertainment platform across the region.”

1 Billion Followers Summit unveils second lineup of content creators

The 1 Billion Followers Summit, the world's largest gathering of content creators, has announced a fresh lineup of guests, including 12 of the biggest influencers, with a collective following of more than 160 million, that will participate in the second edition slated for January 10-11 at the iconic Emirates Towers and the Museum of the Future in Dubai.The social media sensations who are masters in their respective fields encompassing lifestyle, food, sports, science, education, and media, are set to transform the highly anticipated summit organised by New Media Academy (NMA) under the theme 'Get Connected' into an extraordinary confluence of creativity, insight, and inspiration, through sharing their exciting online journeys during the two-day event.ComedyOsama Marwah, ‘Ossy’, as he's known, from Syria, embarked on his content creation journey in 2019 and now boasts over 13.5 million followers. Known for engaging and informative content, Ossy is a People's Choice Awards nominee and the MC for the latest Nickelodeon Kids' Choice Awards.Palestinian visual content creator Wissam Qutob, with 10 million followers, is making waves with hilarious social media comedy sketches. His versatility extends to television, music, and fashion, reflecting the immense talent of Middle Eastern youth.Lifestyle, Bloggers, and All What’s in BetweenKnown as “BJ Life”, Bashayer Jumaah, with a staggering 16 million followers, stands as one of Kuwait's most prominent lifestyle vloggers, while Syrian sensation Ghaith Marwan boasts a global fan base of 15.3 million, earning recognition with awards like the Kids Choice Awards in 2023 and the YouTube Trailblazer Award in 2022.Jordan’s Ahmad Aburob, with over 14.5 million followers, enchants audiences with enthralling storytelling and natural charisma. Recently crowned with the "Middle Eastern Social Media Star” at the 2022 People’s Choice Awards, Ahmad is a versatile content creator celebrated across Instagram and YouTube. One of Canada’s most prominent content creators in this category, Saif Shawaf, joins the summit’s lineup. With over 12 million followers, he captivates audiences with engaging street-style interviews and innovative series like “Talent On The Streets”.Finally, dynamic influencer Raghad Fahmi from Jordan effortlessly juggles dentistry studies with her trendy pursuits. With 11.5 million followers, Raghad's Instagram radiates elegance, offering a peek into her impeccable style.Science & ExperimentsAbdullah Annan, the science aficionado from Egypt, graduated in petroleum engineering and mesmerises with thrilling experiments on his YouTube channel “Science Street”. At the summit, he plans to showcase to his 15 million followers that knowledge is not just information but an exhilarating life experience.MediaLebanese talk show host and media executive Malek Maktabi boasts a massive following of over 14 million. Committed to empowering youth and conveying messages of hope, Malek is also the founder of Beyond Imagination Content Creation.Food & CookingVersatile talent Chef Shaheen from Iraq, with 14.1 million followers, transitioned from architectural engineering to culinary passion. His journey spans culinary expertise, content creation, and a charismatic persona, making him a renowned chef in the MENA region.SportsHailed as the greatest freestyle football athlete globally and with more than 13 million followers, Sèan Garnier from France has left an indelible mark on the football world. His unique blend of freestyle, street soccer, breakdancing, and music has made him a global sensation.This year's summit will build upon the success of its first edition, which featured 75+ speakers, 6,500+ attendees, and 40+ sessions and workshops. The 2024 edition is expected to go even bigger and better, hosting 100+ speakers in 50+ expert-led sessions and workshops, and 7,000+ attendees, including 3,000 content creators, influencers and creatives from all around the globe.

Veritas announces FY24 partner awards winners for the Middle East at GITEX

 Veritas Technologies, the leader in secure multi-cloud data management, today revealed the winners of its FY24 Partner Awards for the Middle East. The awards honour top channel partners across the region for their contributions to the Veritas business as demonstrated by overall performance in cloud, strategic growth, excellence in technical innovation, and strategic implementation of Veritas solutions.Yudum Yonak (pictured above), Channel Director of International Emerging Region at Veritas, said: “The winners of our FY24 partner awards are those who leveraged our cloud-native cybersecurity solutions to achieve remarkable business successes. Through our collaboration, organisations in the Middle East are discovering effective ways to handle and safeguard data, ensuring compliance, even in the face of growing IT complexities and the persistence of ransomware attacks. We applaud these exceptional partners for their commitment to exceeding business objectives and providing unparalleled value to our joint customers."Among the award winners were (see below for full list):Best Distributor (Gulf and Saudi) – MindwareThe Mindware team has a remarkable ability to swiftly execute tasks, provide support in recruiting new partners, and carry out marketing activities. Their biggest strength lies in winning net new logos, both in the enterprise and SME sectors, and passing these opportunities back to Veritas’ channel teams to inspire and motivate them. Their outstanding performance has earned them the prestigious Best Distributor award in both the Gulf and Saudi regions.The Most Significant Project of the Year (UAE) – MDS DubaiAs one of Veritas’ longest standing and strategically significant partners in the UAE, MDS Dubai has consistently delivered on crucial net new logos over the past year. Their elite post-sales team continues to invest in valuable resources to support our customers.UAE Partner of the Year – Alpha Data Alpha Data has outperformed its previous year's bookings, achieving maximum revenue between FY23 and the first half of FY24. Notably, Alpha Data helped secure Veritas’ largest deal in the Gulf's oil and gas sector.Best Cloud Performance (UAE) – Condo ProtegoThe Condo Protego team assisted a prominent UAE bank in transitioning to Azure, which not only facilitated their cloud migration but also expanded further opportunities for more cloud services, as they extended their presence in the cloud.Alliances Strategic Partner of the Year (Gulf & UAE) – Hitachi This award is dedicated to an exceptional Alliances Partner, whose journey with Veritas began locally in Pakistan and extended into the UAE. The success and significant impact achieved through our partnership with Hitachi is a result of their impeccable and seamless execution.Technical Elite Award (UAE) – ITS AgilityThe ITS Agility team has been instrumental in successfully completing a highly complex technology implementation for a leading healthcare organisation in the UAE. Their achievement isn't just about the sale; it’s about the exceptional implementation efforts by both the pre-sales and post-sales teams, enabling project signoff in less than 90 days.Best Distribution Award (Rest of Gulf Region) – Ingram MicroIngram Micro plays a crucial role in Veritas’ operations. The team’s unwavering loyalty and dedication is a key part of our success.Veritas has partnerships with more than 20,000 companies worldwide. Learn more about the Veritas partner ecosystem or find an authorised Veritas partner by region.Join Veritas at GITEX GLOBAL between 16th-20th October 2023, to learn more about how organisations can ensure their data?is protected, compliant, and recoverable when it matters most. Customers can find Veritas at Stand #CC2-1, Concourse II, Dubai World Trade Center.

Abu Dhabi to host Remarkable Emirati Women summit

Under the patronage of Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union (GWU), President of the Supreme Council for Motherhood and Childhood (SCMC), and Supreme Chairwoman of the Family Development Foundation (FDF), the Mother of the Nation, the Remarkable Emirati Women summit will take place on 18 October 2023 at The St. Regis Saadiyat Island Resort, Abu Dhabi to showcase the exceptional achievements and capabilities of Emirati women.The event will be organised by PureHealth in collaboration with the General Women’s Union and the Supreme Council for Motherhood & Childhood, with the participation of women leaders including senior government officials.The summit will welcome more than 500 attendees and aims to inspire and empower the next generation of Emirati women by showcasing success stories from a group of female pioneers working in various sectors. The event will also feature engaging discussions and activities designed to encourage attendees to discover their full potential. The summit represents PureHealth’s latest initiative supporting the empowerment of Emirati women, aligning with the group’s strategic commitment to developing national talent.Shaista Asif, Co-Founder and Group Chief Operating Officer of PureHealth, said: "As we unite under the patronage of Her Highness Sheikha Fatima Bint Mubarak, the Mother of the Nation, PureHealth is truly honoured to host the inaugural edition of the Remarkable Emirati Women summit. This platform embodies our unwavering commitment to recognising the remarkable potential and capabilities of Emirati women and fuelling the aspirations of the next generation.“The summit is more than an event; it is a call to unlock the boundless potential within Emirati women. We are looking forward to gathering with leading visionaries to sculpt a future where aspirations know no limits. Guided by Her Highness's inspiring leadership, we are committed to fostering an environment where the remarkable contributions of Emirati women continue to illuminate our nation's path.” The summit will feature a programme filled with dialogue sessions, discussions, and keynote speeches. There will also be various interactive activities including a pledge wall, an awareness corner, an exhibition showcasing Emirati women entrepreneurs, a registration office for training, a tribute exhibition and a house of mirrors.Emirati women are critical to the UAE’s success across fields including sustainability, technology, healthcare, and education, among others. Data shows that 25,000 Emirati businesswomen run projects worth more than AED 60 billion and occupy 15% of the positions on the boards of chambers of commerce and industry nationwide. In Abu Dhabi alone, Emirati women represent more than 69% of the total Emiratis working in the healthcare sector.PureHealth has achieved significant milestones in supporting the national agenda by enhancing the role of Emirati women. The group comprises more than 3,675 Emirati women in various specialties. PureHealth operates the Emirati Development Centre overseeing its ambitious vision of preparing 1,000 future Emirati leaders in the coming years.The Emirati Development Centre is a vital initiative aiming to develop and nurture Emirati talent within the group. The centre focuses on enhancing the leadership skills and capabilities of Emirati employees, aligning with PureHealth’s ongoing commitment to supporting national goals and the Abu Dhabi Economic Vision 2030. The centre also provides tailored educational and developmental opportunities to empower Emirati professionals, preparing them to assume pivotal roles in the healthcare sector.