Yango Play, the first AI-powered entertainment super app, held its official launch event at the Janat Al Bahar in Jumeirah Beach Hotel in Dubai. The event concept was "Play Anything" matching the essence of the new service and brand that combines video streaming, music, and mini-games in one place. The event was all about celebrating the launch of the app earlier this month with all partners, celebrities, key industry figures, regional media representatives and team members.Several well-known regional celebrities attended the launch event, including actors Khairiah Abulaban, from comedy Sakf El Waled; Bassel Khaiat and Carmen Bsaibes from Nazret Hob; Asser Yassin, singer Ramy Sabry, Karim Fahmy, Dorra Zarrouk, Saeed Sarhan and many more.Guests were welcomed with a red carpet, after which a series of performances and presentations followed with the theme of interactive cubes which transformed the space, showcasing the style and functionality of the app. The seamless, autonomous delivery of soft drinks amazed the guests.Roman Shimansky, the MENA Region Business Director at Yango Play, took the stage to talk about the rapid growth of the service. He highlighted that within just two weeks of its launch, Yango Play had achieved the top position in mobile app stores on both iOS and Android.Yango Play’s presentation introduced a diverse range of entertainment options, featuring exclusive premieres of Arabic and international movies and series, personalised music streaming, and interactive mini-games, all powered by AI. During the presentation, the team also highlighted Yasmina, the Arabic-speaking AI assistant, which enhances the user experience of the platform. For instance, users can seamlessly ask Yasmina to play "Sabah wu-Masa by Fairouz" or obtain information on a wide range of topics, from today's weather forecast to the start date of the Holy Month of Ramadan in 2024.Now available in the KSA, UAE and other GCC countries, the all-in-one service is designed specifically for the MENA region and promotes authentic regional content, putting Middle Eastern production houses and artists into the limelight ensuring a culturally-aligned content library.In addition, the Yango Play team presented a new collection of the best acquired and produced content and revealed plans for upcoming releases during the Holy Month of Ramadan. From captivating dramas to side-splitting comedies, the lineup showcased the diversity and talent of the Arab world, entertaining audiences worldwide. In addition, Yango Play will strive to produce an exciting stream of Arabic blockbusters and series, promising a variety of original content from across the region.Roman Shimansky, MENA Region Business Director at Yango Play, commented: “Yango Play brings entertainment to life, making it visible, tangible and vivid. Our app is shaping the creative industry by combining local and international talent with cutting-edge technology. Our team believes in the potential of shared enjoyment, breaking down barriers to create a seamless all-in-one experience that is a lifestyle companion. Such a quick growth in just two weeks is a remarkable achievement that testifies to the dedication and hard work of our partners, artists and all involved. We are excited to continue this momentum and become the go-to entertainment platform across the region.”

Yango, transforming global technologies into everyday services tailored to local needs, today announced the launch of Yango Play, the first AI-powered entertainment service that combines video streaming, music, and mini-games in one place. Yango Play offers a diverse range of entertainment options, featuring exclusive premieres of both Arabic and international movies and series, personalized music streaming, and interactive mini-games, all enhanced by Yasmina, an AI-based Arabic voice assistant. Now available in the KSA, UAE, and other GCC countries, the service provides subscribers with cross-platform access on smartphones and TVs. The new super app places significant emphasis on upholding authentic content, celebrating regional production studios and artists. The platform not only serves as a launchpad for local talent but also ensures the diversification of the current entertainment landscape by providing its subscribers with a selection of original content that resonates with their cultural identity.  Yasmina: The Arabic-Speaking AI Assistant Yasmina, the bilingual AI assistant integrated into Yango Play, interacts with users in Arabic and English and redefines their entertainment experience. Fluent in Khaleeji and able to understand major Arabic dialects, including Egyptian and Lebanese, Yasmina suggests the songs for listening, chats with you, and answers all kinds of questions — anything from today’s weather to this year’s Ramadan dates. Yasmina guides you through the Yango Play app and makes your experience more enjoayble. Personalized endless music streamCentral to Yango Play's innovation is an AI-powered endless music stream that tailors personalized playlists for users, spotlighting regional gems based on their preferences. This ensures each user's experience is unique and reflects their personal choices. As the product continues to evolve, its recommendation technology will also adapt, ensuring a highly personalized and relevant user experience that resonates with unique preferences and cultural nuances. Commenting on the launch of the super app, Roman Shimansky, MENA Region Business Director at Yango Play, "At Yango Play, we're devoted to crafting a joyful entertainment experience, offering a selection of diverse content that turns every moment into a delightful adventure. Our ever-evolving platform uses AI to provide more seamless and intuitive experiences by understanding your preferences—whether by curating uplifting music for your drive, engaging shows for family time, or quick games for a brief pause in your day. We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions." With titles like the biggest Arabic blockbuster of 2023 ‘Mr. Ex’ and the sequel of the beloved classic ‘Awlad Harim Kareem’ already in its lineup, Yango Play is set to reveal the full catalog with the best acquired and produced films and series in the near future. Upon joining, every user receives a 60-day free subscription, followed by a paid plan (29.99 AED for multiple devices per month in the United Arab Emirates).