AlUla hosts first-ever regional E-Sport Drone Champions league super final

The Royal Commission for AlUla, in collaboration with strategic partners Saudi Federation for Cybersecurity, Programming and Drones and the Saudi E-Sports Federation, announced today the hosting of the Drone Champions League Super Final 2023, the first event of its kind to be hosted in the ancient city of AlUla. The event represents a milestone in AlUla’s ambition to becoming a global destination for E-Sports and Drone Gaming industry, infusing the heart of the modern drone racing world with an essence of ancient charm.The event is organised by DCL Drone Champions League, the technical organiser of the event, and is set to take place on the 20th of December 2023. The Super Final flagship event of DCL promises to reveal the most extraordinary display of skill, innovation, and technology in a stunning setting of AlUla's Old Town, which has been recognised by the United Nations World Tourism Organisation (UNWTO) as one of the world’s Best Tourism Villages in 2022.Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU), expressed his excitement, stating, "We are thrilled to welcome the DCL Drone Champions League Super Final 2023 to AlUla, along with our strategic partners at the Saudi Federation for Cybersecurity, Programming and Drones and the Saudi E-Sports Federation. AlUla has always been a place for gathering on the old Incense Trading Route, with 7000 years of continuous human civilisations, and we are committed to showcasing the beauty of AlUla to the world once again with various innovative activities and hosting unforgettable events.”Yaser Alosaimi, Saudi Federation for Cybersecurity, Programming and Drones spokesperson said, “With this collaboration to host the DCL Super Final in AlUla, one of the most prominent destinations in the region, we are advancing Saudi Arabia's ambitions to be one of the leading nations in drone racing sport and in technical fields and aligning with global standards. By enhancing our national capabilities, we are actively progressing towards a more advanced future for all.”Faisal Bin Homran, Chief Esports officer at Saudi Esports Federation said, “Hosting DCL Super Final in AlUla is an extension to our deep commitment towards making the kingdom a global hub for gaming and esports industry, and this innovative event is an important milestone that will reshape the future of Esports In the kingdom and fostering a new era of excellence within the field.”Markus Stampfer, Chairman of the Board of DCL Drone Champions League, added, "The Super Final 2023 in AlUla will not only showcase the incredible skill and innovation of our competing teams but also highlight the beauty and cultural significance of this extraordinary location. We are committed to working closely with local authorities and stakeholders to ensure that this event benefits the AlUla community and promotes sustainable tourism in the region."The event marks the first Super Final ever held in a GCC country, which will not only showcase the historical significance of AlUla, the ancient city that is home to Hegra, the first UNESCO World Heritage Site in Saudi Arabia, but will also add to its thrilling roster of annual sports events.Furthermore, it signifies unprecedented growth and unveils a wealth of opportunities within the E-Sports sector in AlUla and Saudi Arabia at large. The event is set to raise interest from the local population, setting the stage for enduring collaborations that are poised to reshape the landscape of E-Sports in the region for years to come.DCL Super Final 2023 is set to captivate audiences in AlUla at the Old Town Amphitheatre. This unique event blends physical and virtual elements, with pilots stationed in AlUla but maneuvering their drones virtually within the amphitheater. The colossal screen at the venue promises a real-time spectacle for onlookers. The event will spotlight AlUla, enticing both local communities and drone/e-game enthusiasts nationwide and across the GCC to partake in this thrilling convergence of technology and sport.While no physical drones will be flying in AlUla, it will be a chance for drone sports enthusiasts to enjoy the stunning and diverse landscapes of AlUla, varying between golden canyons, lush green oases or spectacular geological marvels. It's an event that will not only showcase the scenic natural beauty of AlUla but also decide the World Champion of Drone Racing. The convergence of technology, athleticism, and AlUla’s vision for sports and adventure will make this Super Final a truly exceptional and unforgettable experience.The Drone Champions League Super Final 2023 marks the inaugural event from the world of E-Sports and drone racing sports to be introduced into the AlUla Moments Calendar of events and festivals. The event promises both visitors and E-Sports enthusiasts to immerse themselves in a fresh and exciting experience amidst the vibrant cultural tapestry of AlUla.

Hislo marks milestone with Saudi ICOMOS

Hislo, the cutting-edge social platform transforming the exploration and sharing of historical locations, has announced its participation in the AlUla International Conference on Heritage Impact Assessment "Athr". By connecting people to the history of heritage sites, Hislo encourages users to engage with the past dynamically and interactively. In 2023, Hislo revealed its refreshed brand identity and mobile app, aligning with the ambitious Saudi Vision 2030 and its goals to expand heritage tourism in Saudi Arabia.Hislo highlighted its latest app at the conference with new features to offer users an unparalleled experience to explore and interact with heritage and historical landmarks through stories, photos, and videos. With these features, Hislo aims to enrich the tourism experience, making historical sites more accessible and engaging for travelers everywhere.Hislo and Saudi Arabian National Committee of The International Council on Monuments and Sites “Saudi ICOMOS” committed to supporting the Heritage and Historical Sites Conservation by signing a strategic partnership at the AlUla International Conference on Heritage Impact Assessment "Athr" in AlUla, Saudi Arabia. The strategic partnership with Saudi ICOMOS establishes a cooperative partnership to promote heritage conservation by raising awareness and spreading knowledge about historical sites within the Kingdom of Saudi Arabia.The partnership enables Hislo to categorize and feature these sites within its app as a platform recognized by Saudi ICOMOS. The partnership is also committed to educational initiatives to raise public awareness of tangible and intangible heritage. Additionally, Hislo is endorsed to document this heritage, employing advanced methods like photography and 3D imaging to bring history to life for users worldwide. The partnership represents a significant step in making heritage more accessible and engaging through the power of technology.Dr. Noorah Alkadi, Founder of Hislo, shares her vision: "Our partnership with Saudi ICOMOS, represented by HRH Princess Dr. Nouf Bint Mohammed Bin Fahad Bin Abdulaziz Al Saud, is a testament to our dedication to heritage conservation. This collaboration will empower us to feature a curated selection of heritage sites, each with its own story, directly within the Hislo app. It is more than a technological innovation it's a cultural mission to bring the past into the present and future."This storied partnership promises to enrich Hislo's tapestry with authentic narratives and cultural stories, allowing users to witness history and partake in its documentation and celebration. This partnership is a step forward in fulfilling the vision of making history tangible for future generations.As Hislo took center stage at the AlUla International Conference, the team looked forward to engaging with visitors from around the globe through their app, welcoming a growing community of explorers eager to discover the world's historical treasures through Hislo.

Film AlUla signs 10 project deal with Greg Silverman’s Stampede Ventures

AlUla, Saudi Arabia: Film AlUla, the Royal Commission for AlUla’s film agency, and global media company Stampede Ventures, under the leadership of founder and CEO Greg Silverman, signed a three-year deal with a projected spend of USD350 million in AlUla. The groundbreaking partnership, finalised at the Future Investment Initiative in Riyadh, Saudi Arabia today, involves Film AlUla providing rebates and incentives. The deal will see Stampede Ventures bringing ten productions to AlUla over three years and advancing AlUla’s ambitions to hub a world-class film and creative industry.Silverman, the founder and CEO of Stampede Ventures, is an entertainment industry veteran known for his track record at Warner Brothers where he shepherded over 125 films to more than $38 Billion in worldwide box office, most notably Harry Potter, Chris Nolan’s Batman series, Zack Snyder’s 300 and Todd Phillips’ iconic Hangover trilogy, and Joker. He also brought American Sniper, Gravity, The Lego Franchise, The Great Gatsby, Argo, and Mad Max: Fury Road to audiences and countless others over his epic 20 year run at Warner Brothers. His work has resonated around the world but has also promoted the growth of national film industries such as the UK and Australia. His creative and commercial instincts as well as his world-wide network and world-class experience were instrumental to his success at Warner Bros as the President of Creative Development and Worldwide Production. He founded his company Stampede Ventures to create and own IP across film, television and digital and bring a new generation of blockbusters to the screen.The Film AlUla-Stampede partnership is closely aligned to the realization of the Kingdom’s Vision 2030 goals to diversify the economy and foster cultural development. With a three-year pipeline of productions, the partnership will play a significant role in growing AlUla from a regional creative hub to a platform for global filmmaking talent.Film AlUla’s use of rebates and incentives will provide opportunities for a new generation of story tellers and filmmakers, creating bridges that enable shared stories and learnings. Film AlUla is known for its inclusive approach to developing the local industry and this partnership will play a role in furthering a vibrant film industry in the region.Amr AlMadani, Chief Executive Officer, Royal Commission for AlUla, said: “Our partnership with Greg Silverman’s Stampede Ventures is a first-of-its-kind in the region and underscores Saudi Arabia’s investment potential as a film and creative hub. Over the past three years, Film AlUla has steadily and sustainably built a film economy that is capable of hosting productions from around the world. We are nearing completion of a 30,000 sq. m studio complex and are upskilling Saudis to assume leading roles in front of and behind the camera. A partnership of this scale will accelerate our growth and increase our global visibility.”Greg Silverman, Chief Executive Officer, Stampede Studios said: “We are thrilled to have this ground-breaking partnership with Film AlUla which will further develop their infrastructure for international productions, creating opportunities for the local economy and people, and add scope and nuance to our slate. Perhaps more importantly, the cultural exchange between U.S. and Saudi filmmakers will make for better films and better understanding, the kind of connection that can only come through extended collaboration in the creation of art.”As the Royal Commission for AlUla’s film division, Film AlUla has been a key player in the development of the film industry in Saudi Arabia. Since 2020, the entity has hosted over 700 days of filming including the action movie Kandahar starring Gerard Butler, the Russo brothers’ drama Cherry starring Tom Holland, and Saudi filmmaker Tawfik Alzaidi’s debut feature Norah, the first Saudi feature film to be shot at AlUla and featuring an all-Saudi cast and over 40% Saudi crew. TV productions filmed in AlUla include the British series Expedition with Steve Backshall and Nat Geo documentaries, along with commercials, promos, photo shoots and short films.In addition to hosting productions, Film AlUla is currently bolstering its on-ground infrastructure, with phase one of a full-service world-class production facility nearing completion. The facility includes a 30,000 square foot soundstage, backlot, production support buildings, workshops, warehouses, recording studio, training and rehearsal space, cafeteria, event space and an iconic administration building. The soundstage will be 14 minutes from the Film AlUla Residence, the purpose-built crew quarters with 300 high-quality, fully furnished accommodation units, film-friendly office space for short and long-term stays and a range of high-end and mid-range accommodation options.Film AlUla is also focusing on talent to accelerate industry growth. This includes the provision of funds for fledgling Saudi and regional filmmakers, skills training hosted by international experts from Creative Media Skills from London’s Pinewood Studios as well as comprehensive mentoring programmes like AlUla Creates, which is designed to nurture creativity and empower future generations in film, the arts and fashion. AlUla Creates is supported by an esteemed group of talent including fashion icons Eva Herzigova and Helena Christensen, Saudi trailblazers Haifaa Al Mansour and Mila Al Zahrani as well as award-winning outfit Vertigo Films.

Victoria Webb appointed as new Managing Director of Incubeta MENA

Victoria Webb has been appointed as the new Managing Director of Incubeta, MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined in 2017.Having started as the Client Services Director for the SSA region, Victoria had an immediate impact on the company and swiftly climbed the ranks, most recently holding the title of Regional Growth and Innovation Director at Incubeta MENA since 2022. Her tenure at the company boasts several notable achievements, such as spearheading growth in the SSA market while retaining tier 1 clients, driving regional expansion by leading winning pitches across the MENA region, and solidifying our key regional partnerships including with TikTok and Google.In her new role as Managing Director, Victoria is committed to enhancing Incubeta’s position as the leading digital solutions partner in the MENA region, with a focus on delivering tangible business benefits to clients and partners through seamlessly integrated marketing strategies. This will be accomplished by increasing investment in four critical areas: innovation, talent, client relationships, and partnerships. Incubeta’s strategy also involves diversifying its current service offerings to align with market demand and emerging technologies, with a particular focus on leveraging Incubeta’s Cloud solution.“I’m deeply honored to be stepping into the role of Managing Director for Incubeta MENA,” commented Victoria Webb, Managing Director, Incubeta MENA. “Over the years, I’ve been privileged to witness and contribute to our dynamic growth and evolution, and I am incredibly excited to be leading our team as we strive to further innovation, nurture new talent and foster stronger, long-lasting client relationships that will shape the digital landscape of the MENA region.”Neal Patel, the outgoing MD, has been Managing Director and Partner of Bruce Clay since 2017 and saw it through its acquisition by Incubeta in 2022. Under his leadership the company grew exponentially, with the workforce expanding from 5 to over 120 members of staff, and attracted some of the most well-known brands in the world including Johnson and Johnson, McDonald’s and Saudi based destination, AlUla. He will be leaving to focus on other entrepreneurial ventures in the fields of AI, Edtech, Cloud based marketing and creative technology.“We’ve already seen a great deal of success in the MENA region, and I am certain that this will continue and grow under Victoria’s leadership,” added Lars Lehne, Global CEO, Incubeta. “She has had a significant impact on the company ever since she joined and was the perfect candidate for this position. I am also incredibly grateful to Neal for his hard work, passion and commitment to the business, and I’m pleased that he will stay close to the business in a senior advisory capacity”

Qatar Airways expands presence in Saudi with two new gateways

Qatar Airways, the World’s Best Airline, is proud to announce its expansion in the Kingdom of Saudi Arabia, with the launch of services of two new gateways: AlUla, Tabuk and the reopening of Yanbu. These additions to the airline's rapidly growing network mark a significant milestone in Qatar Airways' commitment to connecting travellers across the globe.Effective 29 October 2023, Qatar Airways will commence operations to AlUla, followed by Yanbu on 06 December 2023, and Tabuk on 14 December 2023. These new routes will offer passengers even more options to explore the rich cultural heritage and natural wonders of Saudi Arabia.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: "We are thrilled to introduce AlUla, Yanbu, and Tabuk as our newest destinations in Saudi Arabia. These cities offer a wealth of cultural, historical, and natural experiences, and we are proud to connect travellers from around the world to these remarkable places."AlUla, known for its breath-taking landscapes and historical treasures, will be serviced with two weekly flights. Travelers can look forward to experiencing this UNESCO World Heritage Site's wonders, including the ancient rock formations and archaeological marvels.Yanbu, a vibrant port city, will be connected with three weekly flights. With its beautiful beaches and diverse marine life, Yanbu is the perfect destination for those seeking sun, sea and adventure.Tabuk, nestled amidst stunning mountains and valleys, will see Qatar Airways operate three weekly flights. Travelers to Tabuk will have the opportunity to explore its natural beauty and rich cultural heritage.Qatar Airways now operates to nine cities in Saudi Arabia, operating more than 125 flights weekly. These cities include AlUla, Dammam, Gassim, Jeddah, Medina, Riyadh, Tabuk, Taif, and Yanbu, providing travellers with a comprehensive network to explore the diverse landscapes and cultures of this dynamic country.Passengers in Saudi Arabia traveling from these exciting new gateways will enjoy seamless connectivity to over 160 destinations worldwide, including the China, Europe, Indonesia, Japan, Korea, Malaysia, Thailand and the United States. Qatar Airways continues to be a global leader in connecting travellers to some of the most sought-after destinations across the globe.Qatar Airways' new routes to AlUla, Yanbu, and Tabuk are expected to facilitate business and leisure travel, further strengthening economic ties and cultural exchanges between Qatar and Saudi Arabia. The airline is dedicated to providing passengers with the highest level of service and comfort during their journeys.Tickets for flights to AlUla, Yanbu, and Tabuk are now available for booking through the Qatar Airways website, mobile app, and travel agencies.