https://adgully.me/post/6084/prca-mena-restructures-mena-regional-board

PRCA MENA restructures MENA Regional Board

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,” remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, StratëusGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai – Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.
https://adgully.me/post/6035/prca-mena-announces-shortlist-for-young-pr-lions-mena-competition-2024

PRCA MENA announces shortlist for Young PR Lions MENA Competition 2024

PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced.Five teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition in June, 2024. Each team is made up of two PR professionals aged 30 or under.The shortlisted agency teams are:Atteline – Alina Zuberi and Sanya IjazBPG Group – Iman Dawood and Ruaa YoussefGambit Communications – Alexandra Richards and Sara Al DehniHill and Knowlton – Farah Elshafey and Robyn RebelloSiemens Energy – Amneh Alkhatib and Mina NashwanThe five competing teams have been narrowed down from the sixteen teams that entered the MENA Regional competition, after responding to a brief set by Shamsaha, a non-profit organization based in Bahrain, focusing on women’s empowerment and protection throughout the Middle East, which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.The shortlisted teams will be asked to deliver a five-minute presentation explaining their PR campaign on the 26th of March 2024 online. Following this, there will be a five-minute Q&A session.PRCA Head of EMEA, Monika Fourneaux said:“As we announce the shortlist for this year's PRCA MENA Young Lions competition, we're thrilled to witness the remarkable talent emerging across the Middle East and North Africa. The caliber of entries reflects the creativity, dedication, and ambition of our region's young professionals. Congratulations to all the finalists!”The judging panel for this years’ competition is:Amel Osman, Head of Corporate Communications at Instinctif Partners MENAClaire Micheletti, Founder & Joint Managing Director at Cosmopole ConsultancyImad Lahad, Managing Director at APCO WorldwideLoretta Ahmed, CEO at Houbara CommunicationsLaureline Schwarz, Head of Global Corporate Communication at Al-Futtaim AutomotiveSylvia Marcus, Partnership and Business Development Manager at Shamsaha OrganizationFollowing this, the winning MENA team will be announced on 29th March.The winning team will then compete at the Cannes Lions 2024 Young Lions PR competition against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.PRCA MENA is responsible for running the element of the competition from the region to find the country’s brightest and best young PR talent.