Riyadh: From tackling the environmental impact of shows, to spotlighting women in the events industry, Saudi Light and Sound (SLS) Expo will look at how the kingdom’s entertainment industry can stay ahead of the curve, all while mapping the industry’s future and highlighting the biggest trends and challenges.Taking place from the 28th – 30th May at the Riyadh International Convention and Exhibition Centre, SLS Expo will feature exhibitors from the pro-lighting and audio, live events, digital signage, AI, laser technology, and stage technology sector. While the two-day SLS Summit will include over 15 interactive debates, fireside chats, presentations, case studies and panel discussions from industry visionaries and experts on how to advance the events and entertainment market.“With the kingdom hosting over 120 million people at events in the last four years, the country is looking to fast track plans in its events and entertainment industry, and this year’s second edition of the SLS Expo and Summit will look to showcase these advancements,” said Mohammed Faisal, Event Manager, DMG events.The kingdom continues to create the fundamentals for a vibrant entertainment sector with 11,136 licenses issued for entertainment and supporting events since 2019, according to the General Entertainment Authority. Ernst & Young recently revealed that MENA governments like Saudi Arabia have demonstrated strong support for entertainment as part of their goal to invest in their non-oil economy and predicted that by 2030, the entertainment industry will create over 100,000 jobs with a 3% impact on the kingdom’s GDP.“KSA is rapidly becoming the most important entertainment market in the EMEA,” said Koert Vermeulen, Principal Designer & Owner, ACTLD and one of the speakers at this year’s SLS Expo Summit. “I have been working in the kingdom over the last 10-years and I’ve witnessed and experienced the growth, and the transition and openness towards a rich culture and entertainment.”The summit will also take a closer look at women in the events industry. Women’s underrepresentation in the workforce is a focus of Vision 2030, with the country already putting several initiatives in place to empower and encourage women to join the public and private sector.“I’m thrilled to be taking part in the executive session: women in the events industry – creating experiential events and I hope that the session will help shine a spotlight on the wonderful opportunities available for women and encourage them to focus on starting a career in this rewarding MICE and tourism industry,” said Dr. Debbie Kristiansen, General Manager, Exhibition World Bahrain and one of the speakers at this year’s summit.Other topics on the agenda this year include; Current trending and future tools for interactive installations and audience engagement, design principles and techniques for creating visually stunning shows, a sound-storm case study; and sound engineering and design for immersive experiences.Other speakers at this year’s event are Mark Reeves, Head of Entertainment & Events, 6 Flags Qiddiya, and Michael (Curly) Jobson, Executive Director, MDL Beast.Co-located with the Saudi Entertainment & Amusement (SEA) Expo, SLS Expo will include a 300-plus exhibitor directory including: aDawliah Electronics, Castle of Dreams, Crystal, Delta Waves, ER Productions, Kvant Show Production, Mediapro International and many more.