https://adgully.me/post/2593/lg-electronics-and-dmcc-collaborate-for-almas-tower-video-wall-digitalization

LG Electronics and DMCC collaborate for Almas Tower video wall digitalization

Dubai, United Arab Emirates – LG Electronics (LG) recently completed the installation of its state-of-the-art video walls at the Almas Tower in Dubai. The milestone collaboration between LG and DMCC is a testament towards LG's commitment to transforming the digital signage landscape while enhancing visitor experience at the skyscraper.The video walls installed at Almas Tower boast LG's industry-leading 55'' 500 nits FHD 0.44mm Even Bezel Video Wall and the 49'' 500 nits FHD Slim Bezel Video Wall, both which deliver stunning picture quality, vibrant colors, and exceptional contrast ratios. Both models come with razor-thin bezels and a seamless design, offering visitors an uninterrupted and captivating viewing experience which enable it to be the right platform for displaying information and videos all-day.The displays come with both high and wide viewing angles, while also offering high performance and scalability for all-round viewing. The larger 55” model comes with smart calibration options and a non-glare panel with an intuitive menu structure. The 49” model on the other hand, comes with easy color and white balance adjustments and an intuitive interface for a better user experience."LG is excited to collaborate with DMCC and to contribute to its growing reputation as a local hub for innovation and sophistication. Our video walls will create new visual experience to users and visitors alike, further driving the evolution of Almas Tower’s digital signage for a more lasting visual impression," said Jinyong Jang, Team Leader – Information Display, LG Gulf. "Our solutions are more than just standard displays, they are attuned with our smart software, which remove any limitations during and post installation, making it a must-have addition for offices and buildings that require similar services."Located on its own artificial island in the centre of the Jumeirah Lake Towers Free Zone, Almas Towers is one of the tallest skyscraper constructed Taisei Corporation of Japan and Arabian Construction Co. (ACC) also marking it as one of the tallest skyscrapers in Dubai. The tower is also home to the Dubai Multi Commodities Centre (DMCC), the developer of the tower who was the first to move in.For more information about LG's advanced display solutions and its collaboration with DMCC, please visit: https://www.lg.com/ae/business/information-display
https://adgully.me/post/2592/minor-hotels-announces-sarah-hammond-as-director-of-sales-marketing

Minor Hotels announces Sarah Hammond as director of sales & marketing

Dubai: Minor Hotels, a hotel owner, operator and investor, currently with a portfolio of 530 hotels and resorts in 56 countries across Asia Pacific, the Middle East, Europe, the Americas, Africa and the Indian Ocean, announces the appointment of Sarah Hammond as Director of Sales & Marketing at Anantara Mina al Arab Ras Al Khaimah Resort beginning July 2023.Sarah brings more than two decades of experience working with luxury hotels in the UAE, Indian Ocean, and properties around the world. She is a highly motivated and skilled leader with a proven track record in driving results through strategy, dedication, and communication at the highest level of the hospitality industry.A British national, Sarah began her career with Kuoni Travel Group in 1998 before being recruited as a Sales Manager for Sandals & Beaches Resorts in 2000. She joined the Kerzner International in 2002 and, after gaining experience as a successful Sales Manager with One & Only Resorts and Four Seasons, Sarah was appointed Director of Sales FIT at The Ritz-Carlton, Dubai. She moved to Jumeirah Hotels & Resorts as Associate Director of Leisure Sales in 2018 and, in 2020, was appointed Director of Sales & Marketing for Shangri-La's Villingili Resort & Spa, Maldives. She joins Minor Hotels after two years as Director of Sales at Jumeirah Zabeel Saray in Dubai.As Director of Sales & Marketing for Anantara Mina Al Arab Ras Al Khaimah Resort, which is scheduled to launch in Q4 this year, Sarah will bring her extensive experience, expertise, and natural flair for sales and marketing to ensure the success of the new resort which will bring Maldivian-style overwater villas and tranquil elegance to the coast of the Arabian Gulf.David Garner, Vice President Commercial, Middle East, and Africa commented, “We are delighted to welcome a director of Sarah Hammond’s undoubted calibre and well-deserved reputation to our team at Anantara Mina Al Arab Ras Al Khaimah Resort. This new property is set to redefine eco-luxury in Ras Al Khaimah and Sarah will be an integral member of the team which will help generate and maintain its industry-leading success.”Sarah adds, “I am thrilled to be joining the pre-opening team at Anantara Mina al Arab Ras Al Khaimah Resort, it is such an exciting time to be opening a new luxury property, particularly in the stunning surroundings of Mina Al Arab. This much-anticipated resort will bring a wonderful new aspect to the destination and I am really looking forward to sharing updates with our key partners very soon.”Sarah will be responsible for creating, driving, and overseeing all sales and marketing strategies to promote and position Anantara Mina Al Arab Ras Al Khaimah Resort as a leading luxury resort within the region. She will lead a dedicated team to build successful relationships and an exceptional brand image with customers and partners, while creating outstanding awareness of the resort in key global markets.
https://adgully.me/post/2587/mindshare-strengthens-mena-operations-with-key-leadership-appointments-in-ksa

Mindshare strengthens MENA operations with key leadership appointments in KSA

Mindshare, the global media agency network that is part of WPP, has appointed two industry veterans to regional leadership positions in MENA.Darine El Kaissi has been appointed as the Managing Director for Mindshare Saudi Arabia and Donnacha Kinsella has been appointed to the agency’s client leadership team to bring senior international client management capabilities to the Kingdom.The appointments are part of the agency’s aim to strengthen its KSA operations.Darine El Kaissi brings more than 19 years of advertising industry experience to the Mindshare team, including roles at regional creative agencies and C-level relationships with private and public-sector companies in the Kingdom as well as global and regional brands in telecom, government, FMCG and the financial sector.She has worked with brands and media such as The Red Sea Project, the Public Investment Fund, NEOM, Zain, Mobily, Asharq News and Asharq Business.Donnacha Kinsella brings global experience from Ireland and the United States in addition to seven years working in MENA to his new role.His experience spans diverse client verticals including CPG, automotive and tech, most recently with programmatic digital advertising leader Teads as CPG Industry Lead for the MEA.Mark Heap, Mindshare EMEA CEO, said: “These appointments underline Mindshare’s commitment to the region and our belief in the excellent opportunities for growth in the Kingdom.The depth and breadth of expertise and insight that Darine and Donnacha add will ensure we have dedicated, globally experienced leaders to work continuously with our clients and our own teams in Riyadh and around the world to help elevate our clients relationship and output to truly world class levels.”Earlier this year, Mindshare made several C-level appointments including the appointment of Lamiya Boumlaki as the CEO of Mindshare MENA and Faris Sibai as the Chief Growth Officer MENA. 
https://adgully.me/post/2588/six-senses-southern-dunes-appoints-sherif-marei-as-director-of-sales-marketing

Six Senses Southern Dunes appoints Sherif Marei as Director of Sales & Marketing

 Six Senses Southern Dunes, the first property set to open in Saudi Arabia’s Red Sea Project, will open its doors in late 2023 with Sherif Marei as Director of Sales & Marketing.With a career spanning 17 years in the luxury hospitality sector, Marei’s career started with the Accor Group, working at a number of renowned properties including Fairmont Heliopolis and Fairmont Nile City. His extensive expertise in luxury hotel inaugurations includes high-profile launches such as The Ritz-Carlton, Jeddah, and most recently the Banyan Tree AlUla. His notable honors include the globally recognized Director of Sales of the Year and Fairmont Masters, in addition to the Fairmont President Circle Awards, the brand’s top accolade in sales.Expressing his enthusiasm for his new role, Marei said, “I am thrilled to join the Six Senses Southern Dunes team. The company’s ethos and values align perfectly with my own. As pioneers in sustainability and wellness, we define our brand by these principles. It isn’t simply what we do, it embodies who we are. The unique location and distinctive holistic approach to every element and experience offered to our guests at Six Senses Southern Dunes make my role in promoting the resort a true privilege.”Located along the historic incense trade route against the backdrop of desert plains and the Hijaz Mountains, Six Senses Southern Dunes, will set new standards in sustainability and desert hospitality as it takes guests on a journey into seldom-experienced nature, wildlife, and culture. The resort will be open all year round welcoming both adventure-seekers looking to experience the uniqueness of the Saudi Arabian desert and pleasure-seekers who want to relax in the tranquility and serenity of the Alnesai dunes.
https://adgully.me/post/2589/marthesh-nagendra-promoted-to-director-of-sales-netgear-india

Marthesh Nagendra promoted to Director of Sales, NETGEAR India

NETGEAR, a leading global provider of networking products and solutions, has promoted Marthesh Nagendra to the position of Sales Director for India, MENA, and SAARC Region. This promotion comes as recognition of Nagendra's exceptional leadership and remarkable contributions to the company over the past years. With vast experience in the IT-Networking Industry, he has exceptional leadership skills and a proven track record that will drive NETGEAR's growth trajectory in his new role.  Marthesh joined NETGEAR in 2006, embarking on a transformative journey with the company. Through his unwavering dedication and visionary approach, he played a pivotal role in propelling NETGEAR into one of the region's leading brands, achieving unprecedented growth. His commitment to excellence and unparalleled expertise in the channel domain has consistently earned him recognition placing him among the top Channel Leaders by prestigious IT publications.  In his new role as the Sales Director, Marthesh Nagendra will lead a pivotal role in driving the company's success through a comprehensive range of strategies. Leveraging his extensive experience and expertise, he will be responsible for leading the team in conducting meticulous market research and analysis to identify emerging trends and opportunities in the MENA region. By defining target audiences and buyer personas, Nagendra has the ability to ensure precise product positioning and tailored marketing approaches. Among other key responsibilities in this new role, Nagendra will also endeavour in formulating competitive pricing strategies to maximise revenue without compromising customer value. The constant pursuit of improvement is ingrained in his approach as he encourages testing and iteration to optimise strategies continually. Understanding the significance of exceptional customer support and service, he would ensure customer satisfaction is prioritised. Besides this, Nagendra will be diligently monitoring and measuring the performance of the geography to achieve exceptional business outcomes. Marthesh Nagendra, Sales Director, NETGEAR India, MENA & SAARC, said "I am deeply honoured and excited to take on the new role of Sales Director for NETGEAR in India, MENA, and SAARC. Throughout my journey with NETGEAR, I have witnessed the remarkable potential of our products and solutions, and I am committed to driving further growth and success in these dynamic regions. I look forward to working closely with our talented team and valued partners to continue delivering innovative networking solutions that empower businesses and individuals".As a dynamic and visionary leader, Marthesh Nagendra has consistently built and nurtured ‘High-Performance Teams’ that have consistently surpassed their business objectives year after year. His ability to mentor and empower his team members has been a driving force behind NETGEAR's continued success. Furthermore, Nagendra's global outlook and his regular interactions with senior executives from diverse cultures have allowed him to bring a unique perspective to the company's operations and strategic initiatives.
https://adgully.me/post/2590/prakash-jain-appointed-as-group-cfo-for-buzzworks-innovations-group

Prakash Jain appointed as Group CFO for Buzzworks, Innovations Group

Buzzworks, India and Innovations Group, UAE have announced the appointment of Prakash Jain as their Group Chief Financial Officer. Both the organisations are prominent leaders in human resource and recruitment services and with this strategic appointment, Prakash will play a pivotal role in driving the financial excellence and growth across the organisations.Prakash brings with him a wealth of experience and expertise in Investor Relations, Corporate Development, and Financial Transformation. Prior to joining the brands, he served as the Chief Financial Officer (CFO) at ekincare and has also held key positions at organizations such as BlackBuck, Brillio Technologies & SLK Group. With over two decades of professional experience, Prakash sets out to be a catalyst for driving business transformation.As the brand takes the next big leap in its positioning in India and globally, Prakash will spearhead the company's financial planning and investment strategies. Additionally, he will be instrumental in fostering synergies between both the organizations. V C Karthic, Founder of Buzzworks, India, said: “Buzzworks and Innovations group are glad to welcome Prakash Jain as the  group CFO. Both organizations are at an inflection point of growth, profitability and expansion across verticals and geographies. Prakash brings not just a wealth of experience to the table, but also the competence, commitment and clarity to elevate finance to the function of a driver of business, from being an enabler.”Ravi Jethwani, Innovations Group CEO, commented: “We are happy to onboard Prakash Jain as the joint Group CFO and with his appointment, we’re one step closer to setting up the strategic team that will propel both organizations towards a winning partnership. Prakash will be instrumental in driving synergies between both organisations and executing strategic opportunities identified by the business “An alumnus of Institute of Chartered Accountants of India, Prakash also holds a Bachelor's degree with Honors in Commerce from St. Xavier’s College, Kolkata.Commenting on his appointment Prakash Jain said, “Both the companies have a strong track record of excellence and innovation, and I am excited to be part of this growth journey. I will be leveraging my expertise to drive financial strategies that will support their continued growth and success in the industry."The leadership at Buzzworks and Innovations Group welcomes Prakash  and is confident that his appointment as the Group Chief Financial Officer will significantly contribute to the strategic financial management and elevate the companies to even greater heights.
https://adgully.me/post/2591/w7worldwide-report-pr-key-to-sustainability-and-ease-climate-impact

W7Worldwide report: PR key to sustainability and ease climate impact

Jeddah: Amid the growing threat of climate change, W7Worldwide — Saudi Arabia’s leading homegrown marketing consulting agency — recently published an insight report titled “The PR Role in Climate Crisis” to press home the urgency of the situation.According the report, the world is grappling with an imminent crisis of climate change. “We are already witnessing increased floods, droughts, intense rains, and a visible surge in frequent and severe heat waves,” it says.The consequences are colossal and the climate change crisis stands as one of the most threatening and severe challenges plaguing the planetSeverity of the CrisisData and statistics concerning the consequences of climate change highlight the severity of the situation and emphasize the importance of collective action.The W7Worldwide report observed that 90% of natural disasters are connected to weather and climate conditions. This is beside the global economy, which is projected to incur approximately $178 trillion in losses in the next five decades due to climate change.Moreover, climate change is pushing 26 million individuals worldwide into poverty and placing 41 million people on the brink of starvation. Additionally, estimates from international banks suggest that around 140 million individuals in sub-Saharan Africa, Latin America, and South Asia will be compelled to migrate within their own regions by 2050 as a result of climate change.Communicating messages is essentialThe current situation and alarming facts have emphasized the importance of effective communication like never before. Whether it is for business or environmental conservation, communicating messages has become crucial.British naturalist David Attenborough said, "Saving the planet now requires effective communication," emphasizing the essential role of communications specialists and public relations companies in this crisis.The United Nations made it a salient point in its Sustainable Development Goals, urging the people to take the lead in climate change communication urgently and address its impacts.Climate change is occurring at a faster pace than anticipated, with the average global temperature rising by approximately 1.1 degrees Celsius since 1880. While this increase may seem insignificant, it has the potential to disrupt the world's climate patterns.SurveyThe report cites a survey conducted by the International Public Relations Association (IPRA) in 2022, the findings of which revealed the increasing importance of PR in addressing climate change.The survey indicated that 81% of respondents anticipated a rise in the significance of climate change in their work over the next two years.Additionally, 90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession. PR professionals also expressed that managing clients in climate action represents a major obligation for them.IPRA views these survey results as a call to affirm the role of public relations in making a global impact during this crisis. The situation necessitates the development of a range of intricate and adaptable skills among communication practitioners to effectively communicate sustainability messages, bridge the expanding skill gap in the public relations industry, and impart these skills to others.Raising AwarenessRising to the occasion, W7worldwide has often linked effective communication to educating and inspiring the public to reduce the crisis. In 2022, it developed a comprehensive communication guide, "7 Communication Strategies for Recovery from Covid-19 in the post-COP26 climate change conference" https://w7worldwide.com/?s=Climate.This guide assists companies in formulating communication strategies that prioritize environmental concerns within their social responsibility frameworks.
https://adgully.me/post/2582/um-menat-empowers-female-owned-sme-businesses-on-global-impact-day

UM MENAT empowers female-owned SME businesses on global Impact Day

Dubai: – On Thursday, UM, a global media agency network of IPG Mediabrands, launched its sixth global Impact Day, “Building a Better Future.” Together, employees across 50+ countries, 100+ markets and 120+ offices united and gave back to their local communities.In the spirit of creating meaningful change and driving economic growth, the UM MENAT team organized an initiative close to their hearts, focusing on empowering SMEs and supporting female entrepreneurs. This initiative is part of UM MENAT's broader, long-term commitment to elevating the potential of the regional business community, particularly female entrepreneurs.UM partnered with Female Fusion, the UAE’s largest professional network for women looking to build, grow and scale their businesses, to connect with female-owned companies who require marketing support which otherwise would not be possible due to budget constraints of SMEs. Over 90 UMers split into teams and took up an exciting challenge: developing seven marketing strategies for seven businesses in just 90 minutes. The team demonstrated their excellence across various industries by offering new thinking and marketing approaches to companies including a swim school, dental practice, production house, events company, natural honey retailer and an interior design brand. Each team presented their strategies to a jury and the best work was awarded recognition for going over and beyond the requirements of a detailed marketing framework. To end the day, the teams gave their strategies and marketing plans with the seven entrepreneurs to take on board and execute at will. These strategies will serve as valuable roadmaps, guiding the entrepreneurs towards success and growth in their respective industries.“Female start-ups in MENA receive a mere 1.2% of all VC funding. We are very grateful to be able support a network like Female Fusion to truly give value and impact others on Impact,” commented Maria Poulton, MD at UM UAE. “Female empowerment is close to my heart and at UM we are very passionate about sharing our knowledge with those who may not be able to access the expertise of a large media and advertising organization. We continuously investigate ways we can be more of a support function for the local community of business owners, especially women and elevating them to their full potential.”UM MENAT extends its appreciation to the Female Fusion Network for their collaboration and TikTok for sharing invaluable insights with female entrepreneurs on leveraging the digital platform for their businesses.UM Global created this annual day of service in 2016 under UM’s corporate social responsibility unit, Better World, which demonstrates the agency’s commitment to its core values of community and care. Andrea Suarez, Global CEO of UM, commented on the global efforts of the agency, “From picking up litter on beaches and parks in the US to providing essentials for those with disabilities in South Korea to feeding unhoused people in Greece, our community’s micro-actions will drive macro results that build a better tomorrow, today.”Through initiatives like these, UM MENAT not only fosters a culture of giving back but also reinforces its commitment to supporting SMEs, empowering female entrepreneurs, and creating a more inclusive and prosperous business ecosystem.
https://adgully.me/post/2583/motivate-media-launches-multi-media-production-facility

Motivate Media launches multi-media production facility

Dubai: Motivate Media Group has launched Motivate Studio, the cutting-edge multi-media production facility offering podcasting, photography, and filming resources, all under one roof. The new studio, aimed at empowering and backing creators across diverse media formats, has opened for business at the prestigious Media One Tower in Media City. The podcast studio boasts state-of-the-art technology, complementing Motivate’s second studio that provides a comprehensive 360-degree suite of services. In today's world, podcasting has emerged as a powerful means of storytelling, knowledge dissemination, and global audience engagement. Motivate podcast studio enables podcasters to capture and deliver their compelling stories, interviews, and discussions.The all-inclusive studios cater to every facet of modern content production, covering photography, videography, podcasting, and broadcasting. With a focus on pushing boundaries and revolutionizing media content creation, Motivate Studio aspires to become a thriving hub for creative expression.Acknowledging the potential technical challenges podcasters may encounter, Motivate has assembled a team of friendly and knowledgeable studio assistants. They'll be on hand to guide you through setup, troubleshoot any issues, and share valuable tips to enhance your recording experience.The production service includes both final polished cuts and raw content, upon request. From skillfully editing out any hesitations to perfecting sound balance, the studio ensures your podcast episodes sound nothing less than professional.Motivate Studio aims to foster a collaborative environment where creators can connect, exchange ideas, and support one another. Alongside the studios, you'll find comfortable and inspiring communal areas, designed to facilitate interaction with fellow podcasters and build a tight-knit community of like-minded individuals.
https://adgully.me/post/2580/saudi-consumers-conscious-of-cyber-risks-cisco-survey

Saudi consumers conscious of cyber risks: Cisco survey

Riyadh, Saudi Arabia — Cisco’s latest Broadband Survey has revealed that internet users in Saudi Arabia are conscious of cyber risks, with only 3% of respondents not taking any measure to protect the security of their home connection.The survey of more than 21,000 people in 12 countries, including 2,000 respondents from KSA, looked at how consumers use their broadband connectivity.In Saudi Arabia, 91% of total survey respondents ranked broadband as critical national infrastructure; while 68% of respondents rely on their home Internet to work from home or run a business.Security is a Priority as More Move Online The emergence of hybrid work and the ever-increasing blur between the professional and personal lives of employees brings new risks into the home. Despite most consumers using their broadband for tasks like banking and work, passwords are still the most popular way (52%) for survey respondents in KSA to protect home networks and devices, while only 28% have switched on their router’s firewall.Commenting on the findings of the survey, Salman Faqeeh, Managing Director, Cisco Saudi Arabia, said: “Our survey has confirmed that consumers in Saudi Arabia are increasingly prioritizing cybersecurity when using their broadband service, and this is aligned with the results of our previous study that revealed that 73% of consumers in KSA worry about cybercriminals hacking their devices. Today, with the prevalence of hybrid work models and the evolution and complexity of cyber-attacks, usage of sophisticated means for protection like multi-factor authentication (MFA), is more important than ever.”While speed is still the main priority among those planning to upgrade their broadband in the next year (selected by 40%), security is now a close second, ranked by 38% of consumers as a top priority when choosing their broadband package. The survey has shown that consumers in KSA feel secure while using the cloud, with more than three-quarters (76%) of internet users believing that using the cloud is secure and only 6% stating that they do not feel the cloud is secure.Last month, Cisco announced plans to establish a data centre for cloud-delivered security in the Kingdom of Saudi Arabia to help customers protect their users, infrastructure, and investments against threat actors. The announcement is part of Cisco’s continued effort to empower organizations locally and in the region with flexible security services and data protection for devices, remote users, and distributed locations.
https://adgully.me/post/2577/mitgo-launches-mitgame-gaming-partner-network-with-mena-expansion

Mitgo launches Mitgame gaming partner network with MENA expansion

Mitgo, a global IT/MarTech company, launches Mitgame, a specialised one-stop partner network and user acquisition platform for games and online gaming services that has MENA in its sights for expansion. The first six months of 2023 saw Mitgame partners help gaming projects in MENA increase their purchase GMV by 86% YoY.Released as a stand-alone business in 2023, Mitgame grew out of the online gaming segment of performance network Admitad, a Mitgo company.In the last 12 months, online gaming revenues across Admitad’s partner network grew by more than 50%, with the US, MENA and Germany as the most significant markets. Seeing rapid growth, it was decided to launch Mitgame as a separate business entity with a separate business model focussing exclusively on the online gaming market.Primarily targeting client, browser and console games, the network already has more than 200,000 publishers, 100+ game brands as clients, and has attracted more than 500,000 active players for its partners in the first half of 2023 alone. Current Mitgame partnerships include Epic Games, Perfect World, Plarium, MY.GAMES, Wargaming, Gaijin, Nexters, Innogames, Upjers and other top-notch brands. The company also has a track record of successful cooperation with such industry leaders as PlayStation, Xbox and Riot Games.Publishers working with Mitgame, as well as Admitad partners, can take advantage of accelerated payouts via Instant Payout Pro. Thanks to this, they are able to withdraw rewards just one day after the target action made by their audience (install, purchase or registration in the game).Expansion plans in the already lucrative MENA marketMENA will be one of the key markets for this new business. In the first half of 2023, the number of player acquisitions and purchases generated for browser games in MENA increased by 64%. During the same period, the number of MENA publishers looking to attract new players to console games rose by 24%. These two segments will be among the main targets for Mitgame’s future growth, along with the fast-growing mobile games market.Affiliate marketing not only helps to attract players and increase downloads and installs - it also helps to increase the amount of purchases of both the game itself and in-game content.In a year’s time, Mitgame plans to have built partnerships with a further 400 gaming brands, 20% of which will be from MENA. It also plans to start collaborating with more than 5,000 new publishers, 30% of which will be from MENA.“Mitgame has evolved into a very gaming-focussed business. Being part of Mitgo will allow Mitgame to benefit from all the services and partner networking opportunities the company offers. This is part of our core strategy - to broaden and diversify the business into successful, global market segments.” - Alexander Bachmann, CEO and Founder, Mitgo.Mitgo plans to invest more than $9 million USD into the further development of Mitgame by 2025, with plans for Mitgame to become a global market leader.
https://adgully.me/post/2576/the-family-office-unveils-its-new-fintech-lab

The family office unveils its new Fintech lab

The Family Office, the leading wealth manager in the GCC, is delighted to announce the launch of its new Fintech Lab at its Bahrain headquarters, further solidifying the company’s commitment to delivering unmatched digital investment products and experiences for its clients.Driven by an unwavering pursuit of innovation, The Family Office has consistently pushed the limits of excellence in wealth management. The launch of the Fintech Lab represents a significant milestone in the company's ongoing mission to provide investors with cutting-edge solutions and elevate their overall financial journey.With the rapid advancements in technology and the evolving needs of investors, The Family Office recognizes the importance of staying at the forefront of digital transformation. The Fintech Lab serves as a dedicated space where experts, visionaries, and emerging talents collaborate to conceptualize, develop, and implement groundbreaking fintech solutions. By fostering a culture of experimentation, creativity, and continuous learning, the Fintech Lab will drive the creation of innovative digital products that empower investors to make informed financial decisions with ease and convenience. Through a combination of advanced technologies, data-driven insights, and user-centric design, The Family Office aims to revolutionize the way wealth management services are delivered."We are pleased to unveil our Fintech Lab as a testament to our unwavering dedication to our clients," said Abdulmohsin Al Omran, Founder and CEO at The Family Office. "By embracing the possibilities offered by fintech, we are poised to redefine the digital landscape of wealth management and provide our clients with unparalleled experiences that cater to their unique needs."The Fintech Lab will also constitute a hub for collaboration with industry-leading experts, fintech startups, and academic institutions. This collaborative approach will enable The Family Office to leverage diverse perspectives and harness the full potential of emerging technologies such as artificial intelligence, blockchain, and machine learning.With its new Fintech Lab, The Family Office is set to unveil groundbreaking digital products and services, solidifying its position as a trusted partner in wealth management and driving industry innovation.
https://adgully.me/post/2581/e-enterprise-and-tap-payments-partner-for-unified-digital-payments

e& enterprise and Tap Payments partner for unified digital payments

Abu Dhabi, UAE: e& enterprise and Tap Payments today announced a strategic partnership aimed at revolutionising the digital payments landscape.The collaboration combines the strengths and expertise of both organisations to create an extensive payment acceptance ecosystem with unique features tailored to regional markets.The strategic alliance between e& enterprise and Tap Payments empowers businesses of all sizes to optimise their payment processes and expand their digital capabilities across the region, fostering growth and success in the ever-evolving digital economy.The partnership utilises Tap's extensive network of merchants and financial institutions and e& enterprise’s advanced digital payment platforms and technologies to deliver pioneering solutions that provide numerous advantages for businesses. These include diverse payment options, seamless integration, enhanced security, and an improved customer experience.Alberto Araque, CEO, e& enterprise IoT & AI, said: "Our partnership with Tap Payments signifies a remarkable milestone in redefining the digital payments landscape. By combining our strengths and expertise, we empower businesses to thrive in the digital era, offering a secure and comprehensive payment acceptance ecosystem. This collaboration revolutionises business transactions, enhancing operational efficiency and customer satisfaction."Ahmad Alwazzan, EVP and Managing Director of Tap Payments in the UAE, said: "By teaming up with e& enterprise, we will revolutionise how businesses accept payments by providing an extensive range of digital payment instruments tailored to regional markets. This partnership equips businesses with the tools and capabilities to adapt to the rapidly changing payment landscape and deliver enhanced customer experiences."Through e& enterprise' services, businesses gain access to Tap's regional digital payment instruments which encompasses a wide range of payment options tailored to each market's preferences. The seamless integration between the platforms streamlines payment operations and boosts overall efficiency, allowing businesses to focus on their core operations and growth strategies. Additionally, the partnership prioritises robust security measures, utilising state-of-the-art fraud detection and prevention tools to ensure secure transactions and protect sensitive customer data.As part of this strategic alliance, e& enterprise’s flagship Payment Gateway, "EPG", will be enhanced to provide businesses with a secure and unified payment solution. The platform will also offer a comprehensive range of value-added services, including dynamic currency conversion, acceptance of loyalty points, and customisable features, providing businesses with a competitive edge.With the global digital payments market experiencing rapid growth, Tap Payments and e& enterprise are committed to leading the charge in the region, empowering businesses, accelerating financial inclusion, and contributing to the ongoing digital transformation in the payment industry through their partnership.
https://adgully.me/post/2573/81-emirati-talents-at-2023-sheraas-startup-dojo-youth-incubation-program

81% Emirati talents at 2023 Sheraa's Startup Dojo Youth Incubation Program

Sharjah Entrepreneurship Center (Sheraa – www.sheraa.ae), has launched the 2023 edition of the Startup Dojo, the summer incubation program designed to empower young entrepreneurs. The eight-week intensive training and mentorship program takes place every summer to enable young talent to develop their entrepreneurial solutions and gain real-world experience of starting and running their own businesses.In 2023, Sharjah was ranked within the Top 5 Emerging MENA Ecosystems in Startup Genome’s Global Startup Ecosystem Report (GSER). Last year, Sheraa’s startups saw a 26% increase in funds raised, totalling $161 million and have generated revenue of $247 million. This year, Startup Dojo has seen strong participation from Emirati youth who make up 81% of attendees at this prestigious program. The participation demographic for this edition is reflective of Sharjah’s vibrant ecosystem and its myriad entrepreneurial opportunities in a variety of sectors.Startup Dojo 2023 will benefit a 50-participant cohort from various UAE universities who represent 15 diverse teams, each with a unique idea that has immense entrepreneurial potential. Sheraa has included groups that exhibited excellence in their previously held Sheraa Sustainability Hackathon 2023 and at the Sheraa Entrepreneurship Festival (SEF) 2022 in order to ensure the continuance of their entrepreneurial journeys, which is a key objective for the entity.Najla Al Midfaa, CEO of Sheraa, commented, “Like any formative life skill, entrepreneurship is seen to reap wonderful results when taught early. This incubation program is one of Sheraa’s leading youth-focused platforms, where their creativity, passion and impact-driving attitude are encouraged and honed to a point where they feel confident about entering the competitive world of entrepreneurship”.“Each year, we see students coming up with new ideas, demanding new knowledge and skill sets, and expecting bespoke training reflective of fast-changing global trends and market demands. In this sense, Startup Dojo needs to serve the youth as a dynamic mentoring platform that fulfils their aspirations while also teaching them the core and unchanging fundamentals of entrepreneurship,” she added.Diversity and inclusion at the heart of the programThe incubation program fosters diversity and inclusivity with a balanced participant representation of participants. Among the 15 participating teams, 38 percent are from the American University of Sharjah (AUS), 31 percent hail from the University of Sharjah (UoS), and the remaining 31 percent represent other universities in the UAE.Moreover, the program further upholds gender equality, with a 50:50 male-female participant ratio.After learning how to build and market business ideas with the support of other innovators, industry mentors and successful entrepreneurs, the top three teams will receive benefits including commercial licences and grants that will serve as a stepping stone for venture building activities.Sheraa’s mission is to maximise human potential, empower entrepreneurial talent, and foster a nurturing startup ecosystem that draws the world towards Sharjah.
https://adgully.me/post/2571/g42-and-cerebras-unite-for-worlds-largest-ai-training-supercomputer-network

G42 and Cerebras Unite for World's Largest AI Training Supercomputer Network

Dubai: The UAE-based technology holding group, has partnered with Cerebras Systems, a pioneer in accelerating generative Artificial Intelligence (AI), to launch Condor Galaxy, a network of nine interconnected supercomputers, offering a new approach to AI compute that aims to significantly reduce AI model training time. The launch revolutionises AI and helps to address global concerns, including energy and sustainability, supporting Abu Dhabi’s climate effort and digital transformation initiatives.The first AI supercomputer on this network, Condor Galaxy 1 (CG-1), has 4 exaFLOPs and 54 million cores. Cerebras and G42 are planning to deploy two more such supercomputers, CG-2 and CG-3, in the US in early 2024. With a planned capacity of 36 exaFLOPs in total, this unprecedented supercomputing network will revolutionise the advancement of AI globally.Talal Alkaissi, CEO of G42 Cloud, a subsidiary of G42, said: “Collaborating with Cerebras to rapidly deliver the world’s fastest AI training supercomputer and laying the foundation for interconnecting a constellation of these supercomputers across the world has been enormously exciting. This partnership brings together Cerebras’ extraordinary compute capabilities, together with G42’s multi-industry AI expertise. G42 and Cerebras’ shared vision is that Condor Galaxy will be used to address society’s most pressing challenges across healthcare, energy, climate action and more.”Located in Santa Clara, California, CG-1 links 64 Cerebras CS-2 systems together into a single, easy-to-use AI supercomputer, with an AI training capacity of 4 exaFLOPs. Cerebras and G42 offer CG-1 as a cloud service, allowing customers to enjoy the performance of an AI supercomputer without having to manage or distribute models over physical systems.CG-1 is the first time Cerebras has partnered not only to build a dedicated AI supercomputer but also to manage and operate it. CG-1 is designed to enable G42 and its cloud customers to train large, ground-breaking models quickly and easily, thereby accelerating innovation. The Cerebras-G42 strategic partnership has already advanced state-of-the-art AI models in Arabic bilingual chat, healthcare and climate studies. Andrew Feldman, CEO of Cerebras Systems, said: “Delivering 4 exaFLOPs of AI compute at FP 16, CG-1 dramatically reduces AI training timelines while eliminating the pain of distributed compute. Many cloud companies have announced massive GPU clusters that cost billions of dollars to build, but that are extremely difficult to use. Distributing a single model over thousands of tiny GPUs takes months of time from dozens of people with rare expertise. CG-1 eliminates this challenge. Setting up a generative AI model takes minutes, not months and can be done by a single person. CG-1 is the first of three 4 exaFLOP AI supercomputers to be deployed across the US over the next year, together with G42, we plan to expand this deployment and stand up a staggering 36 exaFLOPs of efficient, purpose-built AI compute.”A leading AI and cloud computing company based in Abu Dhabi, G42 is driving large-scale digital transformation initiatives globally. The UAE was the first nation to appoint a Minister of State for Artificial Intelligence, followed by various key investments by the emirate, including the establishment of G42 research partner, Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first post-graduate university in the world focused entirely on AI.Training large models requires vast amounts of compute, datasets, and specialised AI expertise. The partnership between G42 and Cerebras delivers on all three elements. With the Condor Galaxy supercomputing network, the two companies are democratising AI, enabling simple and easy access to the industry’s leading AI compute. G42’s work with diverse datasets across healthcare, energy and climate studies will enable users of the systems to train new cutting-edge foundational models. Cerebras and G42 bring together a team of hardware engineers, data engineers, AI scientists, and industry specialists to deliver a full-service AI offering to solve customers’ problems. This combination will produce ground-breaking results and turbo charge hundreds of AI projects globally.Forrest Norrod, Executive Vice President and General Manager of Data Centre Solutions Business Group of AMD, said: “AMD is committed to accelerating AI with cutting edge high-performance computing processors and adaptive computing products as well as through collaborations with innovative companies like Cerebras that share our vision of pervasive AI. Driven by more than 70,000 AMD EPYC processor cores, Cerebras’ Condor Galaxy 1 will make accessible vast computational resources for researchers and enterprises as they push AI forward.”CG-1 offers native support for training with long sequence lengths, up to 50,000 tokens out of the box, without any special software libraries. Programing CG-1 is done entirely without complex distributed programming languages, meaning even the largest models can be run without weeks or months spent distributing work over thousands of GPUs.Located at Colovore, a high-performance colocation facility in Santa Clara, California, CG-1 is operated by Cerebras. Each Cerebras CS-2 system is designed, packaged, manufactured, tested, and integrated in the US; Cerebras is the only AI hardware company to package processors and manufacture AI systems in the US.CG-1 is the first of three 4 exaFLOP AI supercomputers (CG-1, CG-2, and CG-3), built and located in the US by Cerebras and G42. The three AI supercomputers will be interconnected in a 12 exaFLOP, 162 million core distributed AI supercomputer consisting of 192 Cerebras CS-2s and fed by more than 218,000 high performance AMD EPYC CPU cores. G42 and Cerebras plan to bring online six additional Condor Galaxy supercomputers in 2024, bringing the total compute power to 36 exaFLOPs.
https://adgully.me/post/2570/dubai-seeks-to-unlock-a-new-phase-of-high-powered-growth-for-its-family-business

Dubai seeks to unlock a new phase of high-powered growth for its family business

Dubai: In Dubai’s awe-inspiring economic growth story, family businesses stand tall as architects of growth, innovation and value creation. Generating over 40% of the emirate’s GDP, the sector represents Dubai's indomitable spirit of enterprise.Now, as the emirate seeks to unlock a new phase of high-powered growth for its economy, the government is introducing a spate of initiatives designed to future-proof family businesses and bolster their competitiveness and growth capabilities in a rapidly evolving global environment. Over the last year, Dubai has introduced new legislative and support measures aimed at helping them navigate the challenges and opportunities brought by a global economy in transition.Backbone of the economyFamily businesses are the mainstay of the UAE’s economy. A staggering 90 per cent of private companies in the country are family-owned, according to a report of the UAE Ministry of Economy.They are also major employers, with more than 70 per cent of the private sector workforce earning their livelihoods from them.Family businesses have also been at the forefront of Dubai’s economic diversification, with a significant presence in a diverse range of vital sectors including real estate and construction, retail and wholesale trade, hospitality and tourism, manufacturing, financial services, healthcare, education and technology.A global family business hubDubai’s strategic geographical location and growing status as one of the world’s most hyper-connected cities make it an ideal global base for family businesses seeking to tap high-growth markets.With its business friendly environment and pro-growth infrastructure, Dubai offers one of the most nurturing ecosystems for family businesses. Furthermore, its high levels of safety, world-class healthcare and education, and unbeatable leisure and lifestyle offerings make it an attractive location for family-owned enterprises.With the Dubai Economic Agenda D33 launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, outlining ambitious economic targets over the next decade, the outlook for family businesses in the emirate is exceptionally promising. The swift expansion of financial wealth in the UAE, which is projected to surge at a compound annual rate of 6.7% to reach $1 trillion in 2026, up from $700 billion in 2021, will spur significant growth in the family business sector.However, to achieve new levels of growth and thrive for generations to come, the sector needs to address several issues brought by an evolving economy including digitisation, cultural issues, governance and succession planning. A series of initiatives launched recently by Dubai seek to empower family businesses to lay the groundwork for sustained prosperity.Raising family business capabilitiesEarlier this year, Dubai Chambers announced the launch of the Dubai Centre for Family Businesses to educate family-owned firms on leadership transition, succession planning and growth. Forming part of a comprehensive plan approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, at the Dubai Council’s fifth meeting, the new Centre aims to support the growth of family firms through diverse initiatives that include a centre for settling family business-related disputes.In the second week of this month, the Centre introduced a new set of governance guidelines designed to assist family-owned companies in establishing effective governance frameworks that can facilitate a smooth succession process and ensure the continuity of family businesses. Based on the local adaptation of international best practices, the guidelines offer detailed advice on developing a family constitution together with practical tips, tools and insights to support business-owning families in establishing effective governance structures.His Excellency Abdulaziz Abdulla Al Ghurair, Chairman of Dubai Chambers, one of the institutions at the forefront of helping family-owned businesses explore new frontiers of growth, commented: “Dubai’s visionary leaders have established the emirate as a leading global hub for business and investments, and remain committed to creating the ideal conditions for family-owned businesses to thrive. The significant contribution of family businesses to the emirate’s economy underlines their key role as an engine for economic growth. This impact will be further enhanced through legislation designed to develop a favourable business ecosystem, together with specialised training aimed at helping family businesses to overcome challenges, elevate governance standards, and ensure a smooth transition of leadership between generations."He added, "We at Dubai Chambers are committed to supporting the success of family businesses by representing their interests, enhancing their competitiveness, and advancing the capabilities of the next generation of leaders. The Dubai Centre for Family Businesses forms an essential part of our strategy to ensure a business environment that drives the growth and sustainability of family businesses in the emirate."The Centre has also launched a series of programmes to raise the global competitiveness of local family businesses including the Dubai Family Businesses Leadership Programme, developed in partnership with the Mohammed bin Rashid Centre for Leadership Development; the Next Generation Training Programme; the Governance Series; and the Advisors’ Certification Programme. The programmes are aimed at preparing new leaders, educating family members on vital issues, raising awareness of governance, developing certified advisors, and fostering the growth and success of family businesses.A new international centre for family businessesIn March this year, Dubai International Financial Centre (DIFC), the leading global financial hub in the Middle East, Africa and South Asia (MEASA) region, launched the DIFC Family Wealth Centre, the first in the world to create such a unique offering. The DIFC Family Wealth Centre offer advisory and concierge services, certification, advisor accreditation, and education. Additionally, the Centre supports with outreach and high-end networking, conducting research and issuing publications, as well as offering assistance with dispute resolution.The DIFC Family Wealth Centre brings together global family-owned businesses and ultra-high net worth individuals (UHNWIs) to help preserve and grow the sector. By providing a range of support services, the Centre is set to not only accelerate the growth of local family businesses but also attract family businesses and UHNWIs from across the world. At a time when an estimated AED3.67 trillion in assets will be transferred to the next generation in the Middle East over the next decade, the initiative is set to play an instrumental role in delivering Dubai’s commitment to supporting family businesses.DIFC is continuously innovating and advancing its ecosystem to help families manage their wealth including implementation of new legislative and regulatory measures to attract family businesses to Dubai. One such key framework is the DIFC Family Arrangements Regulations, specifically tailored to foster a conducive environment for family businesses anddrive transparency, accountability and stability, and offer the highest levels of protection and support.His Excellency Essa Kazim, Governor of DIFC, said: “By harnessing DIFC's wealth of experience and expertise, family businesses in Dubai can take their growth and succession planning to the next level. We understand the critical role family businesses play in the global economy, and the DIFC Family Wealth Centre’s end-to-end service offering is designed to empower them to thrive, innovate, and preserve their legacies for generations to come.”DIFC’s new initiatives add to the series of legislative reforms that Dubai and the UAE have introduced over the past decade to promote the smooth transfer of wealth and ownership of family-owned assets and businesses, which include the issuance of trust and foundation legislation, and the implementation of clear inheritance procedures for non-Muslims.Over the coming years, many experts believe that Dubai’s increasingly attractive value proposition for global businesses is set to accelerate a significant migration of family businesses from other popular hubs like the US, UK, Luxembourg, Switzerland, France, Italy, Singapore and Hong Kong to the emirate. With visionary strategies, unmatched infrastructure, and an environment that nourishes growth, Dubai could well emerge as the epicentre of a profound global shift in the family-owned wealth landscape.SHARE NO
https://adgully.me/post/2572/dic-strengthens-global-presence-with-launch-of-vietnam

DIC strengthens global presence with launch of Vietnam

Dubai: Dubai International Chamber, one of the three chambers operating under Dubai Chambers, has inaugurated a new international representative office in Vietnam. Located in Ho Chi Minh City, the office further strengthens the chamber’s presence in Southeast Asia following recent openings in Indonesia and Singapore and is aimed at boosting bilateral trade and investment between Dubai and Vietnam.The official launch ceremony was held recently with the participation of H.E. Dr. Bader Abdullah Al Matrooshi, Ambassador Extraordinary and Plenipotentiary of the UAE to Vietnam, and Salem Al Shamsi, Vice President of Global Markets, Dubai Chambers.The opening brings the total number of Dubai International Chamber representative offices to 22 across the Middle East, Africa, Eurasia, China, India, and Latin America. The office will support and guide Dubai-based companies seeking to expand into Vietnam throughout every stage of their international expansion, as well as creating new mechanisms to attract FDI from Vietnam to Dubai by promoting the emirate as a preferred business hub and gateway to access emerging markets.Commenting on the launch, Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, said: “The inauguration of our new office in Ho Chi Minh City underlines the importance of Dubai’s well-established relationship with Vietnam. We are pleased to take this strategic step that further strengthens the ties between our vibrant business communities. We look forward to building on our shared commitment to innovation to increase bilateral trade in line with the ambitions of the Dubai Global initiative, which seeks to attract inward investment to Dubai and supports the emirate’s drive to boost non-oil foreign trade to AED 2 trillion by 2026.”H.E. Dr. Bader Abdullah Al Matrooshi, Ambassador Extraordinary and Plenipotentiary of the UAE to Vietnam, said: “The opening of Dubai International Chamber’s new representative office in Vietnam is one of several important steps taken by the UAE to further strengthen the partnership between the two countries. The launch follows recent initiatives including talks on establishing a Comprehensive Economic Partnership Agreement (CEPA) and the holding of an economic forum between the two countries in June this year. Trade figures between the two countries and other key indicators reveal promising opportunities for growth in trade and investments between our countries, and the Dubai International Chamber office will effectively contribute to achieving this goal.”The opening of the new office comes as part of the ‘Dubai Global’ initiative launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, which seeks to establish a powerful network of 50 international representative offices for Dubai around the world by 2030. The initiative aims to attract foreign companies, SMEs, investors, and international talent to Dubai by showcasing the emirate’s competitive advantages, sharing investment intelligence, and strengthening engagement with key international stakeholders.According to Dubai Customs statistics, the value of non-oil bilateral trade between Dubai and Vietnam reached an impressive AED 28.3 billion (US$ 7.7 billion) during 2022, reflecting the depth of joint trade ties between the two markets. As of 31 May 2023, a total of 170 Vietnamese companies were registered as members of Dubai Chamber of Commerce, 22 of which joined between January and May this year. The launch of the new Ho Chi Minh City office is set to play a key role in boosting this momentum by attracting more Vietnamese companies to Dubai.Last year, notable exports and re-exports from Dubai to Vietnam included tobacco (US$ 92 million), animal fodder (US$ 38 million), and aluminium (US$ 33 million), as well as perfumes and cosmetics, machinery, plastics, iron and steel, mineral fuels and bitumen, and medical instruments.Dubai’s main imported products from Vietnam included electronics (US$ 5.15 billion), footwear (US$ 564 million), and machinery (US$ 375 million), together with knitted articles, inorganic chemicals, apparel, fruits and nuts, coffee, tea and spices, furniture, and leather articles.The chamber has identified several areas that demonstrate high potential for growth in exports from Vietnam to Dubai, including coffee, tropical fruits, furniture, and cashew nuts. Opportunities also exist to increase imports to Vietnam from Dubai in areas such as meat, beverages, coffee, spices, perfume, and cosmetics.Promising sectors for investment in Vietnam include agribusiness, construction, ecotourism, food processing, and renewable energy.
https://adgully.me/post/2569/astra-tech-and-jw-group-join-forces

Astra Tech and JW Group join forces

Dubai:  Astra Tech (Astra), the leading consumer technology holding group in the MENA region, is proud to announce its joint venture with JW Holdings, a bouquet of business lines including home appliances, electronics, automotive, glassware, packaging,  agriculture, retail, e-commerce, sports and foundation, and the parent company of Ruba Digital (RD). The collaboration will innovatively integrate RD within the Botim ultra app’s e-store, allowing users in UAE to purchase a wide range of consumer durables to be delivered in Pakistan through RD’s extensive retail chain network of 150+ outlets, spanning across 130 cities.  In addition to providing a seamless, cross-border electronic shopping experience through the ultra app, Pakistani expats based in the UAE will benefit from Shariah-compliant financing options up to 12 installments, offering added convenience and financial ease.  This strategic partnership is a significant milestone for Astra Tech, reflecting its commitment to harnessing technology and strategic alliances to cater to diverse customer needs. It also brings RD's extensive presence in the Pakistani market to offer reliability and trust for the ultra app users, as they deliver purchased items to friends or family in Pakistan. Speaking on the joint venture, Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, said: “Our partnership with JW Holdings marks another step in our mission to simplify people’s everyday lives through digital sovereignty. The integration of RD into the Botim e-store enables us to make advanced solutions accessible to Pakistani expats in the UAE, making the process of purchasing and delivering items to friends and family based in Pakistan easy. By ensuring a seamless user experience and introducing Shariah-compliant financing options, we remain steadfast in our commitment to enhancing the lives of our users and meeting their diverse needs, while offering a range of inclusive financial services.”Muhammad Javed Afridi, Chief Executive Officer of JW Holdings, commented: “JW Holdings group is glad to announce the breakthrough of its new venture with esteemed International Partner Astra Tech. With unwavering focus on innovation and Customer satisfaction, JW Holdings through its retail channel RD, will revolutionize the way of shopping Consumer Durables for its consumers living in UAE.He added: “Through their Botim app, Pakistani expats could easily connect with their loved ones living far beyond the borders but always nearer to their heart. Shopping through the Botim stores while sitting in UAE, with the deliveries bound in Pakistan for their families, will be a unique and unprecedented experience for users who could easily opt either for Cash settlement or for Shariah-Compliant installment financing plans.”Botim users outside of the UAE can still purchase consumer electronics from RD through the ultra app to have them delivered in Pakistan, however, Shariah-Compliant installment financing plans are currently only available to users in the UAE. Together, Astra Tech and JW Holdings are unveiling new avenues of innovation for Pakistani expats in the UAE, who make up 12.69% of the country’s population according to Global Media Insights, bridging the gap and making cross-border shopping convenient, accessible, and financially feasible, with plans to launch in other countries. 
https://adgully.me/post/2568/coca-cola-and-riot-games-launch-coca-cola-ultimate-zero-sugar-in-uae

Coca-Cola and Riot Games launch Coca-Cola Ultimate Zero Sugar in UAE

Dubai: Coca-Cola® has launched a new limited-edition flavor from Coca-Cola® Creations in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola® Ultimate Zero Sugar will celebrate every player’s journey - whether it's their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner's Cup.Coca-Cola® Ultimate Zero Sugar is the first collaboration with a gaming company on a Coca-Cola® flavor, bringing together teams from Riot Games and Coca-Cola® to co-create a flavor that will give players an exhilarating taste as they queue up for a game. Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola® Ultimate Zero Sugar collaboration to players across the globe.  "We are very happy to bring this unique partnership to the UAE. League of Legends has a dedicated following in the UAE and across the region and through this collaboration, we look forward to elevating the gaming experience even further. Plus, we have a cool, new beverage that we’re confident our gamers will enjoy while they discover new in-game experiences and missions,” said Tarun Sabhlok, Marketing Director, Middle East at The Coca-Cola Company.To bring a flavor of this unique gaming experience, Coca-Cola® had planned an exciting activation at Virgin Megastores across the UAE where gamers could come and experience League of Legends first-hand along with the new Coca-Cola® Ultimate Zero Sugar. These immersive gaming activations aimed to bring gaming fans together. The activations took place at Mall of Emirates on 22 June and at Yas Mall, Abu Dhabi on 30 June.“We’re excited for players to taste the new flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.” League of Legends players can also unlock limited edition Ultimate emotes in-game through a series of missions. Players will be transported to the Coca-Cola® Creations Hub, the home for unique Coca-Cola® Creations digital experiences, by scanning the QR code on a Coca-Cola® Ultimate Zero Sugar bottle or can.Coca-Cola® Ultimate Zero Sugar fuses the two iconic brands with striking packaging design that features black and various shades of gold. The familiar Coca-Cola® Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola® Spencerian Script font, inspired by the Nexus Crystals in League of Legends.Coca-Cola® Ultimate Zero Sugar is available across key retail outlets in the UAE for a limited period.Join the conversation using #CocaColaUltimate #CocaColaCreations
https://adgully.me/post/2565/admiral-expands-its-global-footprint-in-the-middle-east-with-new-partners

Admiral expands its global footprint in the Middle East with new partners

UAE: Admiral has recently expanded its Global Footprint across Middle East, Africa, and Southeast Asia, by partnering with few of the strongest distributors in various countries.Admiral Appliances and Electronics FZE, a 100% subsidiary of Admiral Corporation of America based out of Dubai, UAE is a well-known American brand that operates across the Middle East, Africa, Turkey, and South Asia with an exhaustive and impressive range in categories like Air-Conditioners, LED TVs, Major Appliances, Built ins and Small Appliances.Admiral recently celebrated its success by hosting a Grand Event with its Regional Partners & UAE Retailers, Dealers, Online & Re – Export Partners and signed New Partnerships with few of the top distributors in the region. Admiral is one of the fastest growing American Appliances and Electronics brands in the region. It demonstrated over 150 consumer appliance products that are currently retailed across all the leading outlets like Extra, Sharaf DG, Amazon, Noon and many more.Admiral intends to enter one of the biggest markets in the world – India, by Q4’23. Admiral products will be available in the Indian market with one of the top online players.Vishal Saxena, Chief Executive Officer, Admiral Appliances and Electronics said, “We are excited to expand in the Middle East, Africa, and South Asian markets after spending considerable time studying and adapting to the specific needs of our customers. We are currently operating in 23 countries of MEA and South Asia and by end of 2023, we will operate in more than 30 countries of MEA and South Asia. We are aggressively expanding to serve our consumers. We see a gap in the market that can be filled by Admiral.”“All our channel partners were extremely impressed with our product portfolio, which is a testimony of Admiral’s commitment to its consumers. Admiral products are being retailed amongst all the top Retailers, Dealers and IR Channel Partners and Online Players. Our consumers are spoilt for choices with Admiral.”Admiral’s range has attractive features like Active Fresh, Smart Technology, Energy Saving, Smart Inverter, Turbo Cooling and Reliability that transforms “Human Experience”. Admiral has recently introduced unique products such as the Laundry Centre and 100 cm Gas cooker from Turkey. At the recently held Grand Event, Admiral unveiled its unique and exclusive product “The Laundry Center” that has no comparison in the market with 2 Drums - 5kg Washer at the top and 10 / 7Kg Washer & Dryer at the bottom.Admiral has one of the biggest Consumer Electronics and Appliances range, with products that fit the requirements of both Domestic and Commercial customers. Admiral Group also operates in verticals like Mobility (Electric Commercial Vehicles) and Energy (Charging solutions of Electric Vehicles).
https://adgully.me/post/2567/havas-acquires-digital-marketing-agency-pivotroots

Havas acquires digital marketing agency Pivotroots

Havas has announced the acquisition of PivotRoots, one of India and UAE’s leading digital marketing and communications agencies. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in these key markets.  Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is one of the fastest-growing marketing and communications agencies, providing cutting-edge solutions to clients across a wide range of industries in India and the UAE. PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others.?Being a fully integrated agency, PivotRoots is a leading provider of solutions in brand and performance marketing, UI/UX, digital content creation, and marketing technology through its recently launched division PivotConsult.  The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian and MENA markets and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots' local expertise with the group's global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale.  The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes?media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRoots’ state-of-art digital capabilities, supplemented with?Havas Media's meaningful?media experiences (Mx)?approach will allow HMGI to offer a unique?audience-first data-driven solution to the clients. This acquisition not only bolsters Havas' position in the industry but also demonstrates the company's commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.  "We are thrilled to welcome PivotRoots to the Havas family," said?Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”  Bolloré?elaborated, "We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India's and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”  Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, "We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services, and results to our clients. We are proud of what we have achieved at PivotRoots in India and MENA so far, and we look forward to the next chapter in our journey."  "I'm delighted to welcome Shibu and the PivotRoots team to the Havas Family”, said, Rana Barua, CEO, Havas India. He further added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.” 
https://adgully.me/post/2564/fifa-womens-world-cup-matches-stream-live-on-tod-in-mena

FIFA Women's World Cup matches stream live on TOD in MENA

Doha: All FIFA Women's World Cup 2023 matches stream live on TOD for the MENA region with users able to access on-the-go viewing, match highlights, and interactive timelines. For more information on streaming the matches please visit www.tod.tvThe FIFA Women's World Cup 2023 is set to make history as Morocco, the first Arab team to compete in the prestigious tournament, takes on formidable Germany in a Group H showdown. The match will kick-off on 24 July at 11:30 Doha time, at Melbourne’s iconic Rectangular Stadium.Germany, the FIFA Women's World Cup champions in 2003 and 2007, are strong favorites in Group H. Despite its heartbreaking loss in the UEFA Euro 2019 final, Germany remains a powerhouse in women's football with an exceptionally talented and experienced squad.The Atlas Lionesses’ remarkable journey to the Women's World Cup has captured the hearts of football enthusiasts in the Arab world marking a historic moment for women's football in the region. The team’s recent achievement of reaching last year’s finals of the Women's AFCON though narrowly missing out on the title against South Africa, highlights its determination and rising international potential.Under the leadership of Captain Ghizlane Chebbak, and the talented Rosella Ayane, Morocco has been meticulously preparing to face the world's best. Ranked 72nd in the FIFA world rankings, the second lowest of any team in the tournament, Morocco is coached by the accomplished Reynald Pedros, a two-time UEFA Women's Champions League winner with Lyon.“With the spotlight firmly fixed on the German and Moroccan national teams, football enthusiasts from the region eagerly look forward to this historic face-off, as it symbolizes the rising prominence of women's football in the Arab world,” said John Paul Mckerlie, VP Marketing and Sales at TOD.
https://adgully.me/post/2563/gemeria-enters-the-middle-east-market-with-a-branch-in-dubai

Gemeria enters the Middle East market with a branch in Dubai

Gemeria on the grand opening of its wholesale branch for bulk buyers and salon partners in Dubai. This expansion represents a significant milestone for the company and showcases Gemeria's dedication to delivering premium quality hair extensions globally. Its focus on eco-friendly practices and ethically sourced natural human hair has positioned it as a pioneer in sustainability within the hair extensions industry.With a strong customer base of over 1,00,000 satisfied customers in India, Gemeria now aims to bring its exceptional hair extensions to the international market. The acquisition of a trade license for its Dubai branch demonstrates Gemeria's commitment to expanding globally while maintaining its core values of using 100% natural hair and promoting sustainability. This move solidifies its reputation as a trusted leader in the hair extension industry, catering to a diverse and global customer base.The wholesale branch offers a diverse range of high-quality products, including human hair extensions, clip-in extensions, ponytail extensions, and colored hair extensions for bulk buyers and salon partners. With a strong focus on customer satisfaction and meticulous attention to detail, it is poised to revolutionize the hair extension industry in the Middle East.Gemeria recognizes the importance of offering customers a physical space to explore and experience the beauty and versatility of its products firsthand. The decision to open a branch in Dubai was influenced by the growing demand for luxurious and top-notch hair extensions in the region."We are excited to introduce our premium hair extensions in Dubai, catering to the fashion-forward Middle Eastern market. With our exceptional products and commitment to customer satisfaction, It will be the go-to destination for hair extensions in Dubai and beyond," said Mani Tyagi, Co-Founder of Gemeria.Gemeria's innovative hair extensions and wigs, such as the half-head wig engineered by Gemeria, showcase the company's commitment to providing high-quality products that set them apart from competitors. The company has established a wide network of authorities and associations, particularly from South Indian temples, who provide pure, raw, virgin hair. This hair is then carefully classified based on its characteristics and undergoes an extensive and detailed cleaning and conditioning process before being used by clients. 
https://adgully.me/post/2562/sheraa-unlocks-entrepreneurial-potential-within-ai-industry

Sheraa unlocks entrepreneurial potential within AI industry

Sharjah Entrepreneurship Center (Sheraa) recently hosted a highly engaging and informative workshop on entrepreneurship as part of the UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office’s ‘AI SUMMER CAMP 5.0’. Titled, ‘Building Blocks of Entrepreneurship: A workshop from ideation to implementation,’ the empowering session covered a range of topics related to entrepreneurship and was held at the Sheraa headquarters within the Sharjah Research Technology and Innovation Park.The workshop, led by Sheraa’s team of experienced entrepreneurs and mentors, gave 25 eager participants an exclusive opportunity to learn about the different stages of the entrepreneurial journey, the skills and resources they need to succeed, and the potential of the emerging AI industry. Open to all aspiring entrepreneurs, the 4-hour jam-packed session demonstrated the various ways Sheraa is committed to helping entrepreneurs capitalise on this opportunity.Empowering entrepreneurs with essential skills and toolsDuring the workshop, participants were introduced to key tools and concepts that are crucial for entrepreneurial success. The ‘Business Blueprint Canvas’ was discussed as a strategic planning tool, enabling those attending to visualise and organise their business ideas and strategies. The workshop additionally focused on crafting an impactful ‘Elevator Pitch’, teaching participants how to effectively communicate their concepts in a concise and compelling manner.To enhance pitching skills further, an interactive session was held titled ‘Pitch This’, which allowed those participating to practise and receive feedback on their ideas. Another important topic covered was ‘Journey Mapping’, with a specific emphasis on identifying pain points rather than jumping to solutions. By understanding the customer journey and these points, participants were equipped with the knowledge to develop solutions that address real world needs. Supporting the entrepreneurial ecosystemCommenting on the positive response to the workshop, Najla Al Midfa, CEO of Sheraa, said, “AI has the potential to transform industries, and we intend to help the ecosystem we have established in Sharjah to lead the way in this field. Our partnership with the UAE AI Camp has equipped participants with a road-map to success, providing the knowledge and skills they need to develop and launch impactful AI-powered businesses.”Expanding on the role that Sheraa plays in the entrepreneurial landscape, Najla Al Midfa stated, “At Sheraa we firmly believe that entrepreneurship is essential for economic growth and innovation, and we are committed to providing support and guidance to aspiring entrepreneurs on every step of their journey.”
https://adgully.me/post/2561/kuwait-bans-cryptocurrency-to-combat-money-laundering

Kuwait bans cryptocurrency to combat money laundering

Kuwait has declared a ban on cryptocurrency for payments or investments, aimed at thwarting money laundering activities.The Capital Markets Authority (CMA) of the country has introduced a set of regulations that impose an "absolute ban" on the usage of digital currencies in the context of making payments. These regulations go as far as declaring all virtual assets as illegal. Furthermore, the CMA has also disallowed digital asset mining and disavowed crypto as a decentralized form of currency. Businesses are prohibited from offering any services related to cryptocurrencies.However, it is crucial to note that this prohibition does not apply to securities regulated by the Central Bank of Kuwait or other securities and financial instruments overseen by the Capital Markets Authority, as explicitly stated in the circular.The Central Bank of Kuwait, together with the Capital Markets Authority, the Ministry of Commerce and Industry, and the Insurance Regulatory Unit, have issued circulars pertaining to the supervision of virtual assets used as a means of payment or recognized as decentralized currency in Kuwait. They have emphasized on abstaining from engaging in transactions that involve virtual currency as a payment method within the boundaries of this prohibition, as reported by Al-Jarida daily.These circulars are aligned with the recommendations set forth by the Financial Action Task Force (FATF) and the National Committee for Combating Money Laundering and Financing of Terrorism, aiming to enforce the implementation of Recommendation No 15 of the international requirements issued by FATF. As a consequence, dealing with virtual assets as an investment tool is strictly prohibited.Moreover, it is of utmost importance to refrain from providing any services related to virtual assets to customers, issuing licenses to individuals or entities for offering virtual asset services as a business, either for personal gain or on behalf of others. Notably, no such licenses have been granted previously. The circulars also extend the ban to encompass all virtual currency mining activities.The CMA stresses that the ban aligns with the guidelines put forth by the Financial Action Task Force on crypto assets and is a direct result of the study conducted by the National Committee for Combating Money Laundering and Terrorist Financing.
https://adgully.me/post/2560/uae-news-organisations-slow-in-ai-adoption-research

UAE news organisations slow in AI adoption: Research

While the global news media world is being disrupted by Artificial Intelligence (AI) led by bigtime players, news organisations in the UAE have been slow in the use and adoption of AI in newsrooms, according to a paper authored by three university researchers.The findings suggest that while the UAE as a nation is adopting AI rapidly, news organizations are still experimenting with AI at a slow pace, at a time when the world is transitioning from digital journalism to ‘algorithmic journalism’, driven by AI.Algorithmic journalism refers to news articles generated by computer algorithms – the automated gathering, production, and publishing of news based on programmed algorithms.The paper was authored by Sabir Haque, an Assistant Professor of Mass Communication at the American University of Ras Al Khaimah (AURAK), Norita Ahmad, a Professor of Information Systems and Analytics at the American University of Sharjah and Mohammed Ibahrine, a Professor of Mass Communication at the American University of Sharjah.Primary data for the paper were collected through in-depth online interviews with 11 participants, including journalists, editors, digital managers and executives, and technologists of news organizations in the UAE.According to the paper, a majority of the interviewees agreed that most news organizations in the UAE were in early stages of AI adoption; they have just started the AI transformation processes by experimenting with this new technology and engaging employees with the needed talents to implement it. However, not all news organizations have a clear and coherent AI strategy.Based on the responses, impeding factors included editors’ traditional approach to transitioning into new technologies, many of whom are content with beginner-level AI systems in the newsrooms. One interviewee admitted that transition to disruptive technology would take longer because the senior leaders are only interested in integrating AI into limited aspects of the workflow, and some leaders lack an AI mind-set.Another participant said while the will to implement new technology is present, most news organizations do not have the resources to adopt something so disruptive. As a result, by the time they encounter the new technologies, new tools have surfaced.Most interviewees involved with B2B publishers, in contrast to those working for legacy news organizations, were, however, enthusiastic about AI adoption. According to the paper, the B2B AI strategies are driven by the younger newsreaders, the new target audiences on digital platforms, social media, and mobile devices.The authors suggest that UAE news organisations need to switch to an AI-driven newsroom, where technologists, journalists, entrepreneurs, and innovators meet to automate and generate quality news content based on an AI strategy. They cite the example of Asharq News, a 24/7 Arabic multiplatform news service, which reaches across the Arab world and beyond through a dedicated television channel and multiple digital platforms, powered by an AI system of content curation and IP technology. This system includes virtualized and on-premises content, utilizing cloud-based applications, and a hybrid architecture for content aggregation, production, and distribution.The authors point out that adoption of AI in newsroom will help news organisation to keep pace with disruptive developments, and also empower journalists by streamlining media workflows, automating mundane tasks, facilitating data crunching, identifying media trends and insights, eliminating fake news, and generating outputs.
https://adgully.me/post/2559/careem-app-can-buy-cinema-tickets-across-dubai

Careem app can buy cinema tickets across Dubai

Careem, the region’s leading multi-service app, has introduced a convenient way for cinema lovers in Dubai to browse for and purchase movie tickets, directly through the Careem app.By selecting the ‘Tickets and Passes’ icon on Careem, customers can search for, select, and purchase tickets for movies at all Dubai Reel Cinemas venues, including The Dubai Mall, Dubai Marina Mall, and The Springs Souk, with plans to extend the feature to other cinema providers across the UAE.Customers can also view trailers and ‘Rotten Tomatoes’ ratings for movies, including the latest blockbusters Oppenheimer, Mission: Impossible – Dead Reckoning Part One, and Indiana Jones and the Dial of Destiny, within a few taps. Customers that book two movies through the app in July can enter a raffle for a chance to win prizes, including an iPhone 14 and complimentary Starzplay subscriptions.SimplifyingAli Sinai, Senior Director of Partnerships at Careem, commented: “Booking cinema tickets through Careem saves the hassle of navigating multiple websites or apps before deciding on a movie to watch. Our platform offers trailers, reviews, and locations and timings for different venues all in one place, making the whole movie ticket-purchasing process super seamless from start to finish. We’re excited to simplify life for our customers in yet another way.”Careem launched its ‘Tickets and Passes’ service in September 2022 by partnering with online events marketplace, Tikety, to provide customers with easy access to UAE events. Since then, customers have used Careem to search for, purchase, and manage tickets and bookings for different activities across the UAE, including Museum of the Future, Louvre Abu Dhabi, yacht rentals, and live concerts.Tikety is the latest partner to be added to Careem, the everything app, which offers a platform for digital businesses to scale their services and expand their reach by tapping into Careem’s tech, infrastructure, and network. Careem already boasted partnerships with Swapp to offer customers access to car rental services, JustLife for home cleaning, and Washmen for laundry services
https://adgully.me/post/2558/blockchain-and-ai-must-work-together-for-credibility-trust

Blockchain and AI must work together for credibility, trust

Blockchain and artificial intelligence (AI) must work together in order to increase the trust and credibility of the data used by the AI, industry experts said on Thursday.While speaking at the Blockchain in Banking Fest organised by Dubai AI & Web 3.0 Campus at DIFC Innovation Hub, Pierre Samaties, partner at Roland Berger, said the two technologies need to work together, firstly, because AI is eating up all of the data, and secondly, people are not 100 per cent sure of what is fake and what is real. While, on the other hand, blockchain is a truth machine that is ensuring that whatever is generated has a digital ID and can be traced back to a valid source.“We are now entering a new phase of the internet – Web 3.0. Web 2.0 was read and write while Web 3.0 would be read, write and own. If you log onto Twitter, you own your tweets in Web 3.0. Also, blockchain will incentivise you for sharing your data if AI wants to access it. Blockchain will make sure that it can be traced back and you get an incentive for that,” he said during a panel discussion on the “Confluence of blockchain and AI and its impact on banking”.Samaties stated that the combination of AI and blockchain will increase credibility and trust.“AI can help human prosperity if we have other counterbalances in check and it is a win-win game because we know that data AI is using is valid. At the same time, AI can produce more high-quality results if they know their personal data wallet,” he added.Olivier Crespin, strategic adviser, Giift, also stressed that the two technologies offer massive opportunities if combined.Dr Farhan Ujager, senior lecturer and programme leader (AI) at De Montford University Dubai, said blockchain provides transparency and traceability but it lacks intelligence parts and synergy with AI can give intelligence as well.“Blockchain offers trust while AI has the potential to make smart decisions but the inherited problem with AI is what if the source data is wrong. And when it comes to banking, there is a need for accuracy and smart decision.”He added that a major bank was using AI for money laundering and the foundation was blockchain, hence substantially improving its anti-money laundering process.In another panel discussion, Paul Dawalibi, CEO, Holodeck Ventures, Vasseh Ahmed, managing director, Enjinstarter and Husain Kayyal, chief revenue officer, FOO, highlighted the challenges of why blockchain is mainstream yet.
https://adgully.me/post/2556/gmg-everyday-goods-retail-opens-monoprix-at-nakheel-mall-palm-jumeirah

GMG Everyday Goods retail opens Monoprix at Nakheel Mall Palm Jumeirah

GMG’s Everyday Goods – Retail division has announced the opening of the second Monoprix in Nakheel Mall at the Palm Jumeirah. This popular high end French franchise brings with it the promise of a wide range of high-quality foods and the latest in home and decor trends. It has already successfully established credentials after its first opening in 2022 at Dubai Hills Gardenia Residence and is certain to capture the imagination of the Nakheel Mall audience who covet quality, convenience, and sustainability.Designed to offer a unique ‘local fresh market’ experience, Monoprix at Nakheel Mall features a complete range of meats and choice cuts, seafood, and cheese selections, each with the signature of reputed French gourmet professionals.Customers can also enjoy baked goods and pastries reminiscent of the best Parisian patisseries.Monoprix at Nakheel Mall will also encourage local produce as an integral part of its allure and support the company’s overall ‘farm to fork’ approach, whilst also housing an extensive range of high-quality private label food and nonfood products.The Monoprix at Nakheel Mall is showcasing for the first time the Monoprix Maison concept - a place of inspiration, which cultivates the art of being at home and offers living environments that re-enchant everyday life and celebrate the passion of the discerning consumer for fine foods and good taste. To ensure a satisfying shopping experience, Monoprix at Nakheel Mall will also have a flower corner and a coffee shop, thereby adding to shopper’s convenience.“We are delighted to open the latest Monoprix and continue our efforts to provide the highest quality of products and services, as well as follow a sustainable approach in our daily operations and in the way we serve our consumers. Monoprix Nakheel Mall at the Palm Jumeirah is part of our plan to build the Monoprix brand in the UAE and grow our physical footprint,” said Marc Laurent, President, Retail – Everyday Goods, GMG.“Monoprix at Nakheel Mall will be ideal for those who have a passion for the good life and good taste in their food selections and their home décor. Our exclusive range of private food and non-food labels promise great value for money and serve as an inspiration towards a more discerning lifestyle. At Monoprix, the customer-oriented culture is paramount, and, through it, we encourage loyalty and work together for the best experience,” he added.
https://adgully.me/post/2557/jing-tea-launches-new-sustainability-initiatives-to-support-uae-market

Jing tea launches new sustainability initiatives to support UAE market

Luxury tea brand JING Tea announce two key initiatives to support the hospitality industry within the United Arab Emirates continuing their commitment to deliver ‘A Better Model of Tea - Highest Quality Single Garden Teas, Responsibly Sourced and Perfectly Presented.’JING teas are certified Carbon Neutral and all teas are available in loose leaf formats- delivering an authentic tea service whilst also reducing packaging. Adding to their range of plant based compostable tea bags, JING has also announced the launch of their NEW JING 100% PLASTIC FREE TEABAGS. Available in a range of 6 single origin teas and infusions, this new range contains no plastic or bioplastics.Furthermore, to support their footprint in the region, JING has invested in their first UAE BASED OPERATIONS. This new local warehousing and fulfilment aligns to JING’s commitment to delivering superior customer service, allowing for fast and flexible deliveries via their exclusive distributor Bidfood Middle East in the UAE, and are available on myBidfood, the first e-distribution platform in the Middle East enabling customers the convenience to order anytime, anywhere.‘We are delighted to announce the launch of local supply in the UAE as well as our increased focus and support of the delivery of sustainable serves. Through these initiatives we believe we can deliver the most unforgettable tea experiences for our customers and their guests whilst playing our part in reducing our impact which has always been at the heart of our business’ approach’- Susannah Goldberg, General Manager, Middle East, Africa and Asia Pacific.JING Tea – the highest quality leaves, sustainably sourced, locally supplied.
https://adgully.me/post/2555/gemeria-launches-dubai-branch-offering-ethical-human-hair-extensions-globally

Gemeria Launches Dubai Branch Offering Ethical Human Hair Extensions Globally

Dubai: Gemeria on the grand opening of its wholesale branch for bulk buyers and salon partners in Dubai. This expansion represents a significant milestone for the company and showcases Gemeria's dedication to delivering premium quality hair extensions globally. Its focus on eco-friendly practices and ethically sourced natural human hair has positioned it as a pioneer in sustainability within the hair extensions industry.With a strong customer base of over 1,00,000 satisfied customers in India, Gemeria now aims to bring its exceptional hair extensions to the international market. The acquisition of a trade license for its Dubai branch demonstrates Gemeria's commitment to expanding globally while maintaining its core values of using 100% natural hair and promoting sustainability. This move solidifies its reputation as a trusted leader in the hair extension industry, catering to a diverse and global customer base.The wholesale branch offers a diverse range of high-quality products, including human hair extensions, clip-in extensions, ponytail extensions, and colored hair extensions for bulk buyers and salon partners. With a strong focus on customer satisfaction and meticulous attention to detail, it is poised to revolutionize the hair extension industry in the Middle East.Gemeria recognizes the importance of offering customers a physical space to explore and experience the beauty and versatility of its products firsthand. The decision to open a branch in Dubai was influenced by the growing demand for luxurious and top-notch hair extensions in the region."We are excited to introduce our premium hair extensions in Dubai, catering to the fashion-forward Middle Eastern market. With our exceptional products and commitment to customer satisfaction, It will be the go-to destination for hair extensions in Dubai and beyond," said Mani Tyagi, Co-Founder of Gemeria.Gemeria's innovative hair extensions and wigs, such as the half-head wig engineered by Gemeria, showcase the company's commitment to providing high-quality products that set them apart from competitors. The company has established a wide network of authorities and associations, particularly from South Indian temples, who provide pure, raw, virgin hair. This hair is then carefully classified based on its characteristics and undergoes an extensive and detailed cleaning and conditioning process before being used by clients.
https://adgully.me/post/2553/olyolyvcom-partners-with-medialinks-to-enhance-its-performance-marketing

Olyoly.vcom partners with Medialinks to enhance its performance marketing

Medialinks, the UAE-born performance agency renowned for driving online success, proudly announces its strategic partnership with Olyoly.com, the dynamic e-commerce platform captivating customers with its exceptional product catalogue. This collaboration marks a significant milestone in revolutionizing the online shopping experience and solidifying Olyoly.com's position as an industry leader.OlyOly.com, Known for their commitment to quality and cutting-edge vibes, they've got a lineup of products that cater to all the fashion-savvy peeps out there. Whether it's a streetwear collection, a statement necklace, or a globally known brand, Olyoly.com offers fashion-forward selections that resonate with the most discerning tastes. Users can check out their impressive lineup featuring big hitters like Goorin Bros, Fingercroxx, Musium Div, Amar de amarante, Jackie Mack, Luv AJ, Melissa, and more.OlyOly product offerings resonate with a diverse audience, catering to streetwear enthusiasts, fashion-forward individuals, jewellery lovers, and those seeking unique products. The platform delivers quality, innovation, and the convenience of online shopping.Through the strategic partnership with Medialinks, Olyoly.com aims to amplify its brand visibility and engage with a broader audience. Medialinks' expertise in performance, content creation, and data-driven analytics, positions Olyoly.com for remarkable growth and continued success."We are honoured to partner with Olyoly.com, an exceptional e-commerce platform which is born and bred in Dubai, exactly like us as Medialinks" said Zeeshan Sajid Amin, Head of Growth at Medialinks.Olyoly.com is thrilled about the transformative collaboration with Medialinks. "We are excited to have Medialinks as our digital marketing partner," expressed Rajesh Sajnani, spokesperson of Olyoly.com. "Their expertise and passion for our brand make them the ideal choice. With this partnership, we are confident in reaching new heights and solidifying our position as an industry leader."
https://adgully.me/post/2552/stream-shreek-partners-with-mena-game-streamer-guildmm

Stream Shreek partners with MENA game streamer GuildMM

Dubai: Stream Shreek, the leading marketplace platform connecting game streamers and brands, is proud to announce a strategic partnership with Mohammed Yaseen, renowned as GuildMM, a popular Emirati Twitch-Partnered streamer. This collaboration represents Stream Shreek's commitment to fostering an environment for Middle East and North Africa (MENA) game streamers to thrive and collaborate.Stream Shreek is a pioneering technology platform that empowers brands to seamlessly integrate their gaming campaigns with creativity and scale across thousands of popular game streams in the MENA region. The platform offers trackability and a two-layered AI-powered safety solution for brand campaigns, ensuring a safe and supportive space for both streamers and brands."We are thrilled to have Mo join us as an honorary business partner," said Aasim Shaik, Co-founder of Stream Shreek. "His remarkable journey, resilience, and dedication to gaming and charitable causes perfectly align with our vision. Through this partnership, we aim to provide unique opportunities and exceptional experiences for the gaming community."Mohammed's journey into the world of streaming began in 2020 during the challenging times of the Covid-19 pandemic. An avid gamer since childhood, Mo's incredible journey of overcoming a life-threatening heart attack and surgery led him to adopt a symbolic crown, representing the celebration of his second chance at life. Throughout his gaming experience, Mo has explored numerous titles, but it is the Guild Wars franchise that has captivated his attention the most. He has been an avid player since the release of Guild Wars 1 in 2005 and continued his adventures in Guild Wars 2, establishing a substantial community of over 25,000 players dedicated to in-game trading.Nindi Priya Dev Sharma, Head of Growth for Stream Shreek, commented, "The game streamers community in the MENA region is unlike any other, with distinct interests and preferences. Stream Shreek is a platform created by gamers, and we combine our passion for gaming and technology to bring a unique marketplace to brands and companies looking to associate with gaming in the MENA region. Simultaneously, we strive to represent MENA game streamers and maximize their growth potential."The partnership between Stream Shreek and Mo marks a significant milestone in the gaming industry, as both entities align their expertise, resources, and shared values to enhance the gaming experience for Arabic-speaking gamers. Together, they aim to foster a thriving community, support aspiring content creators, and contribute to meaningful charitable initiatives in the region.With the collaboration of Stream Shreek and Mo, the gaming community and brands alike can anticipate a new era of innovation, entertainment, and unforgettable gaming moments.
https://adgully.me/post/2550/connect-ads-by-aleph-and-digital-turbine-forge-mena-partnership

Connect Ads by Aleph and Digital Turbine forge MENA partnership

Dubai: Announcing an exclusive collaboration between Aleph's Connect Ads, a leading digital media house, and MENA's top-notch advertising solutions provider, along with Digital Turbine, the trailblazer in linking the mobile ecosystem through innovative encounters. Together, they join forces to introduce top-tier mobile advertising solutions to esteemed agencies and brands in the MENA region.Under this partnership, Connect Ads by Aleph will exclusively handle all advertising sales and account management activities in the region, representing Digital Turbine's interests.Having been a pioneer in the MENA region's digital media landscape since 2001, Connect Ads, a subsidiary of Aleph Group, has established itself as a global enabler of digital advertising, facilitating connections between thousands of advertisers in over 130 emerging markets and the world's premier digital platforms.In this collaboration, Connect Ads by Aleph will empower regional clients to tap into the potentials of rewarded video advertising in mobile games, leveraging Digital Turbine's influential position in the global arena.Moreover, advertisers will be able to leverage DT's advanced solutions to enhance engagement, attention, and brand outcomes significantly.Notably, DT's Dynamic End Card offers immersive, mobile-first experiences with interactive full-screen executions, allowing users to explore brand offerings after watching the ad to completion.The interactive in-video experience boasts powerful graphic technologies and interactive video ad encounters, enriching the gaming experience for mobile gamers without being intrusive.The region's biggest players in the digital industry consistently choose Connect Ads when venturing into MENA. Connect Ads has spearheaded and nurtured the digital advertising ventures of major tech giants like Microsoft, Facebook, Twitter, Yahoo, Spotify, LinkedIn, Shazam, TikTok, Speakol, Huawei Ads, Criteo, among many others.Currently, Connect Ads by Aleph is the preferred partner for more than 24 digital media, AdTech, and big data giants.Mohamed El-Mehairy, Group CEO of Connect Ads by Aleph, stated, "Our vision and strategy are centered around bringing value to our region, catering to both users and advertisers alike. We are delighted to have gained the trust of yet another world-class platform."He further praised Digital Turbine as an exceptional platform, capable of accelerating mobile growth and consumer engagement, thereby connecting brands with a broader audience across various devices.Connect Ads' advertising activities are meticulously measurable in terms of their effectiveness.Digital Turbine's advertising platform integrates seamlessly with leading measurement partners such as Moat, DV, and IAS, while excelling in attention results, as proven by collaborations with Lumen, Amplified Intelligence, Nielsen, and Kantar.DT's video ads not only seize users' attention but also retain it for an extended duration. A study with attention measurement leader Amplified Intelligence revealed that DT ads outperformed its peers by over 10X in terms of attention.On average, viewers actively engage with DT ads for a combined 22 seconds, a remarkable contrast to the mere 1.6 seconds for mobile web video ads and 2.5 seconds for social video ads.DT's ad experience utilizes a dynamic end-card format, further enhancing its ability to captivate user attention and foster engagement through full-screen video and audio experiences.DT's acclaimed Creative Lab specializes in crafting and optimizing mobile-based creative content that captivates audiences through sight, sound, and motion.
https://adgully.me/post/2549/dubai-culture-announces-open-call-for-al-marmoom-short-film-competition

Dubai Culture announces open call for ‘Al Marmoom Short-Film Competition

Dubai: Culture has launched the open call for its Al Marmoom Short-Film Competition that will be held as part of the third edition of the ‘Al Marmoom: Film in the Desert’ festival, inviting aspiring filmmakers to showcase their creativity and storytelling skills. This initiative underscores Dubai's commitment to becoming a global cultural hub and nurturing artistic talent, embodying the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai.Dubai Culture has extended a global invitation to filmmakers and creatives worldwide to participate in this competition that will take place at the scenic Al Marmoom Desert Conservation Reserve, bringing together a captivating blend of local, regional, and international talent. For those eager to participate, the application process will commence on 18 July 2023 and conclude on 1 October 2023. A dedicated committee comprised of experienced directors, filmmakers, and experts will thoroughly review and evaluate all submitted applications and films. Their objective is to curate a diverse and enthralling programme for the festival’s highly anticipated third edition, aligned with fostering a vibrant cultural movement that bolsters and fortifies Dubai's creative economy.The competition seeks to promote sustainability and collaboration in the film industry through its rich programme of activities, qualitative shows, interactive workshops, and panel sessions. The goal is to create an inclusive environment where professionals can share experiences, inspire new talent, and provide a cultural experience for the public. Additionally, it aims to support emerging local and regional filmmakers by offering them a valuable platform to showcase their creativity, refine their skills, and achieve professional growth. The festival's competition encompasses documentaries, animation, and live-action films. The winning specimens are selected based on criteria related to quality and content, with the first-place winners receiving a cash prize of AED 30,000 and an honourary shield for each category.Last year’s second festival edition featured a three-day programme that included screening 80 films and 26 talks and panels hosted by industry experts. A specialised workshop was also presented, providing valuable insights and knowledge. In addition, the festival had a variety of exhibitions and artworks that celebrated the history of cinema and emphasised the significance of local cultural and artistic heritage. The films ‘May 27th of This Year’, ‘Osha the Falconer’, and ‘The Wanderer came in the top three in the competition’s first edition, respectively, which received over 270 applications, of which 122 films were chosen based on the jury’s evaluation. NO
https://adgully.me/post/2548/dubai-chambers-unveils-dubai-business-forum

Dubai Chambers unveils Dubai Business Forum

Dubai: Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Chambers has announced the launch of the Dubai Business Forum. The prestigious event will be hosted at the city’s Madinat Jumeirah from 1–2 November 2023 under the theme ‘Shifting Economic Power: Dubai and the Future of Global Trade.’ Powered by Dubai Chambers, the transformational two-day forum will bring together key public and private sector stakeholders from across the globe to forge partnerships, cultivate international networks, and unlock a world of opportunities. Previously known as the Global Business Forum (GBF), the Dubai Business Forum is set to play an instrumental role in achieving the objectives of the Dubai Economic Agenda (D33). Announced in January 2023 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, D33’s ambitious blueprint features 100 projects aimed at doubling the size of Dubai’s economy over the coming decade and consolidating the emirate’s position among the top three global cities worldwide. With Dubai leading the world across a wide range of industries, and particularly in future-facing sectors, the forum will gather visionary Heads of State, government officials, global business leaders, and major international investors to redefine the rules of success. The event is set to bring together leaders from sectors including technology, retail, finance, travel and hospitality, real estate, and healthcare to participate in insightful discussions on transforming business for the future. Commenting on the launch of the forum, His Excellency Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, said: “Shaping the future requires concerted efforts, and we remain fully dedicated to enhancing the competitiveness of Dubai’s economy in line with the vision of the emirate’s wise leadership. The launch of the Dubai Business Forum underlines our commitment to facilitating opportunities for business growth and investment in the emirate and beyond while paving the way for businesses to leverage the opportunities of Dubai's ambitious D33 economic agenda.” His Excellency added: “This prestigious event will serve as a catalyst for change by creating an unrivalled platform for networking and deal-making that will empower business leaders from across the globe and reinforce Dubai's position at the heart of the global economy. We look forward to hosting insightful sessions that will unlock new opportunities for growth in trade and investment and transform the future of business.” Dubai’s strategic location as a global gateway for business and international trade positions it as the ideal venue to host an event of this significance. Recognised as one of the world’s leading centres for innovation and partnerships, the emirate serves as a commercial bridge connecting continents that drives economic growth and global collaboration. The Dubai Business Forum creates a dynamic platform that will boost engagement with key stakeholders and accelerate the growth of trade and investments. The event is aligned with Dubai Chambers' strategic objectives of attracting international business and investments to the emirate, supporting the global expansion of Dubai-based companies in targeted markets, and further enhancing Dubai’s favourable business environment.
https://adgully.me/post/2546/83-of-uae-businesses-ready-to-harness-generative-ai-for-future-growth

83% of UAE businesses ready to harness generative AI for future growth

Dubai:  Coursera, one of the world's largest online learning platforms, partnered with YouGov, an international research, data, and analytics group, to commission a study of over 500 business leaders in the UAE. The study aimed to uncover perceptions of generative AI and its impact on businesses and the workforce.According to the study data, an overwhelming 83% of UAE businesses stated their readiness to integrate generative AI into their operations. Furthermore, 82% have already implemented it for their existing offerings, with 51% stating extensive implementation covering all functions.Additionally, the study revealed that 85% of business leaders believe generative AI will reshape their customer offerings or business operations in the next three years, with 91% considering it crucial for business growth.The National Artificial Intelligence Strategy 2031 reaffirms UAE's position as a global hub for AI. It places emphasis on attracting talent for future jobs, funding research and innovation hubs, developing suitable infrastructure and data ecosystems, and establishing a balanced legislative environment.While UAE business leaders highlighted the potential benefits of generative AI for improving their enterprises, they also expressed concerns. Job displacement (55%), data privacy and security (49%), and lack of transparency in decision-making (43%) were cited as the top risks of implementing AI in operational functions.The study further revealed that 50% of business leaders believe generative AI will change the required skills for the workforce. Notably, 87% of respondents expressed the desire for new employees to possess the necessary AI skills. Moreover, 2 in 3 of surveyed companies plan to use online training to upskill their employees and bridge the AI skills gap."The remarkable implementation of generative AI and UAE companies' commitment to embracing this transformative technology highlight the nation's successful investment in shaping the future. This strategic move aligns with ongoing digital transformation efforts, unlocking unprecedented efficiency and productivity for the workforce,” said Kais Zribi, General Manager for the Middle East and Africa at Coursera. “Data from our study emphasizes the importance of continuous learning for both employees and job seekers, empowering them to proactively adapt to the ever-evolving demands of the modern workplace."The AI market in the Middle East is expected to grow significantly in the coming years. According to PwC, AI is projected to contribute close to 14% of the UAE’s national GDP by 2030, while the Middle East is expected to capture 2% of the total global benefits of AI in 2030, equivalent to USD 320 billion.Currently, Coursera offers over 770 AI and Machine Learning (ML) courses, with 1.7 million enrollments globally between January and April 2023. The company recently announced an array of AI-powered learning tools and features, including Coursera Coach and AI-assisted course building.
https://adgully.me/post/2545/vt-markets-appoints-eslam-elshafay-as-operations-manager-for-mena-region

VT Markets appoints Eslam Elshafay as Operations Manager for MENA Region

Dubai: VT Markets, a leading global forex broker, is pleased to announce the appointment of Eslam Elshafay as Operations Manager for the MENA (Middle East and North Africa) region. With a wealth of experience in the forex industry, including a successful tenure at Accuindex, Eslam brings valuable expertise to his new role.Eslam Elshafay joins VT Markets with a remarkable track record in the field, having served as the CS & Operations Manager at Accuindex for two and a half years. During his time at Accuindex, Eslam showcased exceptional leadership skills and a deep understanding of operational efficiency in the forex market. His dedication to providing exceptional customer service and driving operational excellence played a pivotal role in Accuindex's success.With over five years of experience in the forex industry, Eslam possesses a comprehensive understanding of the market's dynamics and a keen eye for identifying emerging trends. His expertise in risk management, compliance, and operational strategies will prove instrumental in further enhancing VT Markets' position as a leading player in the industry.As the Operations Manager for VT Markets in the MENA region, Eslam Elshafay will be responsible for overseeing the day-to-day operations, ensuring seamless execution of services, and maintaining the highest standards of customer satisfaction. His strong leadership abilities and strategic vision will help streamline internal processes, drive organizational growth, and foster a culture of excellence within the MENA region.I am thrilled to be joining VT Markets as their Operations Manager for the MENA region," said Eslam Elshafay. VT Markets is renowned for its commitment to providing clients with innovative trading solutions and exceptional service. I look forward to working closely with the talented team in the region and contributing to the company's continued success in the global forex market.
https://adgully.me/post/2544/amazonico-dubai-announces-the-appointment-of-andre-alexy-as-general-manager

Amazonico Dubai announces the appointment of Andre Alexy as General Manager

Dubai: Amazónico Dubai, the renowned Latin-American hotspot in DIFC, has appointed seasoned F&B professional Andre Alexy as General Manager.With extensive knowledge in the hospitality and F&B industry across the globe and in the region, Andre brings his expertise, a passion for culinary excellence, and a proven track record of success to Amazónico. Bringing along 15 years of experience and solid operational development and multi-unit management expertise, Andre will oversee the overall operations of the acclaimed venue and lead a dedicated team of world-class chefs, sommeliers, mixologists, and hospitality professionals.Hailing from Germany, Andre’s first foray into the hospitality industry was an apprenticeship in Munich. After, he joined esteemed hotels and restaurants in Munich and Abu Dhabi before joining Beach Rotana as General Manager for three of its venues. He then moved to Doha to open Celebrity Chef Masaharu Morimoto’s first restaurant outside the US at Mondrian Doha before joining TAO Group’s pre-opening team of KOMA in Marina Bay Sands Singapore. Prior to his current role, Andre led the pre-opening team of the Atlantis Royal Dubai and oversaw six venues across the expansive resort, including day and nightlife venues, brand partner restaurants, beach and pool clubs, and the resort’s entire outdoor F&B operation.Offering a fresh perspective to Amazónico Dubai, Andre aims to further solidify the venue as the go-to destination for guests seeking a one-of-a-kind sensory experience, complimented by a warm and welcoming hospitality and ambience synonymous with the brand.
https://adgully.me/post/2541/bein-sports-to-broadcast-all-64-matches-of-fifa-womens-world-cup

beIN Sports to broadcast all 64 matches of FIFA Women’s World Cup

beIN SPORTS, the Middle East and North Africa (MENA)’s leading broadcaster, will champion the growing equality and diversity in global football by airing live and exclusive all 64 matches of this summer’s much-anticipated FIFA Women’s World Cup Australia and New Zealand 2023 – the first of the tournament’s nine editions to feature 32 teams.Through its beINSPIRED initiative, beIN is committed to elevating the profile of under-represented sports globally and recognizes the value that all sports, and particularly women’s sports, play in advancing equality across the international sports ecosystem.beIN will broadcast the opening and closing ceremonies and matches, semi-finals and final across the MENA region on its free-to-air channel, beIN SPORTS.The remaining matches will air over a non-stop one-month programming schedule on beIN SPORTS 1 PREMIUM in Arabic, and in English on beIN SPORTS 1 ENGLISH, from 20 July to 20 August.Match timings vary between 04:00 MECCA – 15:30 MECCA with most games between 08:00 MECCA – 13:00 MECCA.Arabic coverage on beIN SPORTS 1 PREMIUM will feature in-studio commentary of the tournament’s opening ceremony and match between co-hosts New Zealand and Norway live from the Football Ferns’ national stadium in Auckland’s Eden Park, as well as all the games featuring the Moroccan national team, the semi-finals and the final.The in-studio coverage will be presented by Areej Sleem, the first female Arab presenter to cover a slew of the world’s most prestigious global sporting events.beIN SPORTS will also provide in-depth analysis hosted by two of the Arab world’s most high-profile women footballers in former Jordanian team captain Ala’a Othman, who led her national side to West Asian Championship victories in 2005 and 2007, as well as winning the 2010 First Arab Cup Championship in Bahrain. Othman also steered her Shabab al-Ordon team to four consecutive Women’s League Championship wins.Joining Othman is Fatima Zohra, the former Moroccan player and referee, and the current coach of both the women and men’s teams at Olympique club de Khouribga (OCK) in her home country.Over on beIN SPORTS 1 ENGLISH all 64 matches will be available live and exclusive. There will also be a nightly studio “World Cup Today” on air at 18:00 MECCA, that will show the best of the day’s action.The best analysis will be provided by Jodie Taylor, the current Arsenal FC player and a 51 international cap holder, who was part of the England team that finished third at the 2015 FIFA Women’s World Cup. Taylor will be joined by Claire Rafferty the former England international and regular UK TV pundit.beIN SPORTS NEWS will also dedicate a 26-minute nightly bulletin to the tournament at 18:00 MECCA to review all the day’s action, preview upcoming games, and air exclusive feature stories and interviews.The bulletins will be presented by a female team of a beIN SPORTS news presenter and guests, and will include reactions from participating nations, including Morocco.“This will be an historic FIFA Women’s World Cup with the tournament’s biggest ever line-up of competing national sides reflecting women’s soccer growing global status,” commented Duncan Walkinshaw, Director of Programs at beIN MENA.“We anticipate strong consumer demand across the region, with Arab fans expected to support the Moroccan side’s fortunes. We will also extend our offering to a ‘free TV channel’ in each MENA territory for the opening ceremony and match, the semi-finals, final and the closing ceremony.“We look forward to providing outstanding coverage of this exceptional tournament and wish all the competing sides the best of luck.”