Sherpa Communications named the most trusted B2B agency in the MENA Region

Dubai: Sherpa Communications, a strategic public relations and communications agency in Dubai providing PR services for companies within the UAE and the Middle East, was awarded the Most Trusted B2B PR Agency in the MENA Region as a recognition of its constant support and guidance to its clients at Estesmarat Magazine’s Sixth Award Ceremony at Atlantis the Palm, Dubai. Anastasiya Golovatenko, Account Director at Sherpa Communications, received the award by His Highness Sheikh Salim bin Sultan Al Qasimi, Chairman of the Department of Civil Aviation in Ras Al Khaimah, in the presence of Mr. Mohamed Shams El Din, the Chairman and Founder of Estesmarat Emirati magazine and Future Forum for Arab Investments FF22020AI.In a room engulfed with potential and filled with prominent personalities, such as H.E Khalifa Saif Al Muhairbi, Chairman of Arabian Gulf Investment Group, H.E Ali Rashid Al Jarwan, CEO of Abu Dhabi Marine Operating Company, and Mustafa Agha, TV Presenter in MBC, Sherpa’s representatives felt empowered, and this has strengthened Sherpa to keep working on presenting its clients in the best way and helping them secure prominent presence in the GCC media.Over the course of the past year, each member in Sherpa Communications has worked their absolute best to support experts who operate in a spectrum of industries: Technology & Digital | Data Analytics & Cloud Management | Crypto & Metaverse, Blockchain | Fintech | Healthcare & Pharma| Construction & Real Estate | Smart Logistics & Warehousing | Information security | Automotive & Smart Mobility | Esports | Education | Interior Design amongst others. On this occasion, Anastasiya Golovatenko, Account Director, Sherpa Communications, said: “We supported our experts to secure tier 1 media coverage across print, online, and broadcast verticals, helped them bring their vision for the business to life, and catalyzed their growth in this region and in international markets. Our efforts had a positive impact and our clients were able to close multi-million dollar contracts, secure funding, increase brand visibility, and develop a strong regional presence.”She added: “Trust in business means everything. We are delighted to receive the Most Trusted B2B PR Agency in the MENA Region award by Estesmarat Magazine, recognizing Sherpa Communications team as a trusted partner to businesses, especially in the B2B space, which we specialize in. We are honoured to work with multinational organizations across various industries as well as support homegrown SMEs with their campaigns and communications across the Middle East and Africa regions.”Additionally, the agency’s Senior Public Relations Executive, Mechelin Wehbi received the Individual Achievement in PR and Communication Award, celebrating her contribution to the Sherpa team and the industry.

Saudi Esports Federation and Savvy Games Group

Riyadh: The Saudi Esports Federation (SEF) and Savvy Games Group (Savvy) today announced a significant partnership with a year-long sponsorship agreement that will showcase Savvy's brands across the entire SEF ecosystem, including Gamers Without Borders (GWB) and Gamers8: The Land of Heroes.This is the second year in a row that the two organizations have come together and following last year’s popular activations, Savvy and SEF will once again deliver exclusive on-ground and virtual experiences for gaming enthusiasts at this year’s highly anticipated events. The partnership also includes a series of initiatives designed to further Saudi Arabia’s mission to become a global hub for esports and gaming.Turki Al Fawzan, CEO at the Saudi Esports Federation, said: "It is with great pleasure that the Saudi Esports Federation unveils this historic agreement with Savvy Games Group. Last year, Gamers Without Borders and Gamers8 demonstrated the huge gaming market in Saudi Arabia and the enormous potential for growth for the industry. With the extension of the partnership this year, there is so much to look forward to, whether it be for Saudi Arabian gamers or gamers across the globe.”Brian Ward, Savvy Games Group CEO, said: “At Savvy, we are committed to driving the long-term growth and development of the global esports and games industry. We are excited to continue working closely with SEF to bring gaming enthusiasts an unforgettable experience and support its mission to build the largest esports festival in the world.”GWB, the world’s largest charitable esports event, returned for the fourth consecutive year for six weeks from April 10. Held virtually by SEF, GWB serves as a qualifier for Gamers8: The Land of Heroes, the biggest esports and gaming festival worldwide, which takes place in Riyadh for eight weeks this summer beginning July 6.In addition to GWB and Gamers8: The Land of Heroes, Savvy will be the presenting partner for SEF assets such as the Saudi eLeagues, Next World Forum, Voices of Saudi Esports, SEF Awards, Arab League, Gaming Centers’ Face-Off, Saudi Esports Academy, Esports Federation Championship, and Marhala Podcast. Savvy will also be a strategic partner for the National Esports Team.GWB has a charity prize pool of $10 million. To support GWB, visit the Gamers Without Borders website to donate and make a difference. To stay up to date with the latest event updates and news, follow on Twitter (@gwbps_en), Instagram (@gwbps_en), Snapchat (@gwbps), Facebook (@gwbps), YouTube (@gwbps).

Power League Gaming launches Flux to help brands enter gaming, esports

Dubai : PLG, MENA’S leading and most innovative gaming and esports agency has launched its new service Flux, in response to increasing demand from brands for lower cost base solutions to enter the gaming and esports space. As a multi service agency, PLG delivers strategic advice, builds branded gaming ecosystems, hosts on and offline esports tournaments and drives strategies which drives audiences to client content via social media, influencer and paid for digital marketing campaigns with measured ROI. Over the past 24 months, PLG has witnessed unprecedented growth from regional brands for building marketing campaigns and branded content to reach gaming and esports audiences.The size of the MENA gaming market is projected to increase 19 per cent to more than $5 billion by 2025, from 2019, according to a report by Boston Consulting Group [BCG]. Newzoo predicts that by 2024 the global gaming livestream audience will be 830.3 Mn CAGR of 9.2% over 2019 - 2024 with the Middle East and Africa growing at 15.1%.As audiences gravitate to this medium, SMEs and those with smaller budgets are looking for ways to reach them in strategic and engaging ways at affordable rates. Gaming and esports are fast becoming an essential part of the marketing mix as mass reach channels that provide highly engaged and loyal audiences. PLG has identified the need to offer lower cost solutions to bring brands into the gaming and esports space and to serve the fast-growing demand. The average esports production and marketing campaign in the global industry costs in the range of $150 - $500K so can be out of reach for brands with smaller budgets. PLG Flux offers clients a lower touch solution that comprises a mix of branded content and toolkits, social media marketing, end to end community management, influencer marketing and downstream trending data and reporting with entry costs from a much more affordable range starting at $30K.PLG Flux’s toolkit of solutions, products and services are specifically engineered to acquire, engage and retain audiences on the brand’s behalf, focused toward attaining tangible ROI. In addition to the flexible social content creation solutions, PLG FLUX’s end to end gaming and esports influencer marketing unit consistently delivers engagement averages circa 11% (industry average 5%).“PLG’s social and influencer marketing division (FLUX), has delivered continual success by enabling the Pizza Hut brand to acquire, engage and retain Arabic Gen Z and M gaming audiences. Thorough PLG’s range of content, social and influencer marketing strategies, Pizza Hut has built scalable social platforms and continually drives conversations within the MENA esports and gaming community. This approach has enabled the brand to build meaningful relationships by serving the Arabic gaming and esports communities with the right content, at the right time.” Said Beverley D'Cruz, General Manager - Pizza Hut Middle East and Pakistan.Commenting on the launch of Flux, PLG’s CEO Matthew Pickering “as a company built from the ground up by expert gamers and marketing professionals, we are laser focused on getting the right strategies in place for our clients so that their brands can form long lasting relationships with this very important audience category. Entering the space at speed in meaningful ways is critical for clients to become and remain relevant to these communities as we move toward a Web 3.0 world. We are excited to be leading the way with Flux, enabling more brands to start their journey engaging and building relationships with gaming and esports audiences.

Saudi Crown Prince unveils national gaming and e-sports strategy

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister and Chairman of the Council for Economic and Development Affairs unveils the National Gaming and Esports Strategy that marks the beginning of a new era toward leading the gaming sector and making Saudi Arabia the global hub for this sector by 2030, which contributes in achieving Vision 2030 objectives to diversify the economy, create new jobs in various sectors, and provide world-class entertainment for citizens, residents and visitors alike.His Royal Highness the Crown Prince highlighted: The National Gaming and Esports Strategy is driven by the creativity and energy of our citizens and gamers, who are at the heart of the strategy. We are delivering on the ambitions of the gaming community in Saudi Arabia and around the world, with an exciting new career, and unique entertainment opportunities; aiming to make Saudi Arabia the ultimate global hub for this sector by 2030.The strategy includes 3 main objectives that have a direct impact on citizens, the private sector, fans and professionals of games and esports around the world, which is to raise the quality of life by improving the players’ experience, providing new entertainment opportunities, and achieving an economic impact by contributing to the gross domestic product by about 50 billion riyals directly and indirectly, Also the creation of 39,000 new direct and indirect job opportunities by 2030, providing the foundational environment for developing competencies, and aiming to reach global leadership and enhance the Kingdom’s position on the international arena, through the production of more than 30 competitive games Globally in the Kingdom’s studios, and reaching the top three countries in the number of professional esports players.The launch of the strategy by His Royal Highness the Crown Prince comes as a continuation of the many initiatives and the great successes achieved by the Kingdom in entertainment, sports, and video game sectors, within the framework of Vision 2030. This is especially important considering the rapid growth that this sector is witnessing which will create new opportunities that require the existence of a national strategy to harness the Kingdom's untapped capabilities and potential; by leading the developments in this sector, ensuring integration with other strategic sectors, and maximizing the benefit to the economy of the country and empower the citizens.The Kingdom intends to implement this strategy through 86 initiatives covering the entire value chain, launched and managed by more than 20 government and private entities, from launching business incubators and hosting major events for gaming and e-sports, establishing educational academies, and developing stimulating regulations that ensure keeping pace with the rapid growth in this sector. These initiatives are divided into 8 focus areas, including technology and hardware development, game production, e-sports, additional services, and other enabling aspects that include infrastructure, regulations, education, and talent acquisition, as well as financing and financial support.The gaming and esports sector is considered the fastest growing among all media sectors, and its audience is rapidly increasing, which makes it an economy in itself, and is expected to reach $200 billion by 2023. It also forms the Kingdom’s position as a geographical link between the East and West and its young population of around 21M. Such elements will enhance the Kingdom’s ambition to be a global hub for future gaming innovations, an attraction for game developers worldwide, and a global hub for esports, attracting talent and international companies and contributing to achieving a local and global impact in the sector, in line with the objectives of the Kingdom’s Vision 2030.