Landvault, a leading virtual experience developer, has announced the appointment of Mohamed Khalifa as the Vice President of Metaverse, to further fuel the company's Middle East expansion. Khalifa’s experience encompasses serving as CTO for blockchain and game studios, at the intersection of technology, gaming, and decentralized systems. His commitment to remaining at the forefront of technological advancements is evident through his exploration of emerging technologies such as virtual reality (VR), augmented reality (AR), the broader scope of the metaverse and its digital economy. Notable experiences include contributions to Dubai Expo 2020 Metaverse Expo, PUBG, Avatar 2, Sensorium Galaxy Metaverse with Carl Cox, Arab Hope Makers Dubai Game Fi, Nor Platform, and its C9 Games.Landvault, renowned for constructing immersive, virtual experiences for major brands and organizations like Abu Dhabi Government, Mastercard, Standard Chartered, and Hershey, continues to pioneer technological advancements in the GCC region. Following its expansion into the UAE earlier in 2023, the company is substantially investing in the region - collaborating with local governments, real estate firms, and other undisclosed projects slated for reveal in Q1 and Q2 2024. Mohamed Khalifa's role will include crafting top-tier metaverse-engineered experiences that seamlessly blend technology with user-friendly accessibility. Khalifa is dedicated to creating enjoyable and easily accessible experiences, eliminating the need for third-party installations. His commitment extends to developing internal and external tools that empower users to integrate and shape their metaverse experiences."Exploring the vast landscape of the metaverse and the ever-evolving realm of technology has become a captivating journey for me. I'm eager to collaborate with Landvault due to the unparalleled experiences they have in the pipeline. Their commitment to interoperability aligns with my advocacy, allowing seamless movement of characters and assets across diverse virtual worlds. I've always emphasized this in my lectures, illustrating how, through platforms like Landvault's Matera Protocol, an individual in a remote village can sell art globally by tokenizing and minting it as an NFT in a metaverse art gallery," said Khalifa. “Khalifa's interest in the metaverse and technology is fueled by a passion for innovation and a strategic vision, and we look forward to the innovative advancements and transformative experiences that will arise from his leadership in the metaverse space,” said Samuel Huber, CEO of Landvault.

Miral, Abu Dhabi's leading creator of immersive destinations and experiences, in partnership with Warner Bros. Discovery, announced today a Harry Potter themed land will be coming to Yas Island, Abu Dhabi, within the world's largest indoor theme park, Warner Bros. World Abu Dhabi.The creative vision for this newly designed Harry Potter themed land from Miral and Warner Bros. Global Themed Entertainment will invite fans to step inside iconic locations from the wizarding world, seen in an all-new way.Mohamed Khalifa Al Mubarak, Chairman of Miral expressed his excitement about this project saying: "We are very proud of our continuous partnership with Warner Bros. Discovery and excited to be bringing this spell binding first to the Middle East and the world in the future. This is yet another testament to our commitment to continue to position Yas Island as a top global destination for entertainment and leisure, and a great addition to Abu Dhabi's tourism offerings, contributing to the growth and economic diversification of the Emirate."Pam Lifford, President, Global Brands and Experiences from Warner Bros. Discovery, said: "The Wizarding World offers something for fans of every age to enjoy. The original Harry Potter stories and the blockbuster film series continue to captivate and inspire hundreds of millions of fans around the world, and our Global Themed Entertainment team together with our world-class partner Miral, will expand our successful Warner Bros. World Abu Dhabi to bring this magical experience to life. Together with our lands at Universal Parks, this will add a wholly new and spectacular destination for fans to immerse themselves in."Harry Potter is truly a global phenomenon, spanning eight films based on the best-selling book series - which has sold over 600 million copies worldwide, been distributed in more than 200 territories and translated into over 80 languages. Today, these iconic stories and the resulting experiences are beloved by a passionate community of millions of fans from all over the globe.The addition of a Harry Potter themed land at Warner Bros. World Abu Dhabi (groundbreaking date yet to be revealed) expands upon a successful line-up of themed lands and experiences, including Bedrock, Dynamite Gulch, Cartoon Junction, Gotham City and Metropolis, that have brought fun and unforgettable memories to Warner Bros. fans and further supports Miral's vision to position the park as a top global destination and a great addition to the island's unique portfolio of attractions and experiences, while contributing to Abu Dhabi's tourism ecosystem and growth.The Harry Potter themed land will be significant in scale and join the existing six Immersive Lands in the award-winning theme park, bringing Harry Potter to fans like never before.